{"id":166351,"date":"2023-09-08T00:16:27","date_gmt":"2023-09-08T05:16:27","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=166351"},"modified":"2023-09-10T19:05:01","modified_gmt":"2023-09-11T00:05:01","slug":"b2b-saas-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/b2b-saas-marketing\/","title":{"rendered":"B2B SaaS Marketing: The Ahrefs Guide"},"content":{"rendered":"\n
What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer\u2019s journey.<\/div>\n\n\n\n

A buyer\u2019s journey<\/a> consists of the steps that a customer takes in order to purchase a product or a service. It\u2019s everything from discovering the brand to comparing with competitors, checking the pricing page, chatting with sales, and so on. <\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

B2C products\/services typically need less consideration. Therefore, their buyer\u2019s journey is relatively short.<\/p>\n\n\n\n

B2B products\/services typically need more careful decision-making. There are more decision-makers, and there\u2019s a higher need for educational content. Therefore, the journey is longer and takes more time. <\/p>\n\n\n\n

That\u2019s the theory. But how does B2B SaaS marketing work in practice? In this article, we\u2019re sharing our take on it. <\/p>\n\n\n\n

How to do B2B SaaS marketing, the Ahrefs way<\/h2>\n\n\n\n

A little bit about Ahrefs<\/a>. We\u2019re a bootstrapped company founded in 2011, and we recently passed $100M in ARR<\/a>. Our business is an all-in-one SEO SaaS solution, and our customers are mostly businesses (small and big). We run a relatively small marketing team. <\/p>\n\n\n\n

Here\u2019s what works in B2B marketing from our experience. <\/p>\n\n\n\n

Take a stake in product development <\/h3>\n\n\n\n

It\u2019s true that marketers bridge the gap between the company and the customers. They\u2019re constantly balancing between business objectives and what the user wants.<\/p>\n\n\n\n

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Could Portfolios be a game changer for rank tracking? Why track 1 keyword per page when pages rank for more than 1 term. Here I see 45.7k keywords for 147 pages (screenshot).

What do you think, should we add average position, share of voice, and bring some competitor data in? https:\/\/t.co\/Lvsvjrv1cY<\/a> pic.twitter.com\/fA0v8MU7Tl<\/a><\/p>\u2014 Patrick Stox (@patrickstox) August 31, 2023<\/a><\/blockquote>