{"id":166123,"date":"2023-09-06T22:16:02","date_gmt":"2023-09-07T03:16:02","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=166123"},"modified":"2025-06-23T10:47:43","modified_gmt":"2025-06-23T15:47:43","slug":"traffic-analysis-tools","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/traffic-analysis-tools\/","title":{"rendered":"9 Best Traffic Analysis Tools"},"content":{"rendered":"\n<div class=\"intro-txt\">Monitoring your website traffic is one of the best ways to make data-driven decisions on how effectively your marketing campaigns and messaging work.<\/div>\n\n\n\n<p>Moreover, checking out your competitors\u2019 website traffic can help you identify areas for improvement on your own&nbsp;site.&nbsp;<\/p>\n\n\n\n<p>In this article, we will look at the top nine traffic analysis tools, what we like about them, and some tips on how to get the most out of each&nbsp;tool.&nbsp;<\/p>\n\n\n\n<p>You need different tools depending on whether you want insights into your own traffic or someone else\u2019s. If it\u2019s the latter, head to the seventh tool on the list (using our sidebar).&nbsp;<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tool 1. Google Analytics\" data-section=\"google-analytics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/developers.google.com\/analytics\">1. Google Analytics<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Probably the most used and best-known traffic analysis tool available, Google Analytics is a tool that probably every website owner should be&nbsp;using.<\/p>\n\n\n\n<p>It can track acquisition reports to find out how users get to the site, audience reports to better tailor experiences to different groups, and conversion reports to keep an eye on goals or events.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"562\" class=\"wp-image-166132\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6.jpg\" alt=\"Google Analytics\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6.jpg 925w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-680x413.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-768x467.jpg 768w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\"><\/figure>\n\n\n\n<p>It also offers real-time tracking so viewers can see how many active users there&nbsp;are.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits<\/h3>\n\n\n\n<p>Some of the top things we like about Google Analytics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Managing more than one property under a single account.<\/li>\n\n\n\n<li>Extensive reporting on traffic, engagement, and conversions.<\/li>\n\n\n\n<li>Allowing for audience segmentation for Google Ads remarketing campaigns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to use&nbsp;it<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, sign up for a<a href=\"https:\/\/developers.google.com\/analytics\"> Google Analytics account<\/a> (if you don\u2019t have&nbsp;one).<\/li>\n\n\n\n<li>You need to add the tracking code for Google Analytics to your website. This code will collect data about the individuals visiting your website and then send it to the account you have set up for Google Analytics.<\/li>\n\n\n\n<li>Google Analytics will begin collecting data about your website as soon as the tracking code is installed and activated on the&nbsp;site.<\/li>\n<\/ul>\n\n\n\n<p>One of the most useful (but often underutilized) detailed reports in Google Analytics 4 (GA4) is the Path Exploration Overview.<\/p>\n\n\n\n<p>Go to <em>Explore &gt; Path Exploration.<\/em><\/p>\n\n\n\n<p>This is a custom report (you\u2019ll need to set it to use it in a way that works best for you), but it can be extremely useful!<\/p>\n\n\n\n<p>The report allows you to see the specific path users take to get to specified URLs on your website. Or what\u2019s often more helpful\u2014review a reverse path, i.e., see how users got to a specific conversion point, for example.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1141\" height=\"453\" class=\"wp-image-166133\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11.jpg\" alt=\"GA4 Path Exploration example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11.jpg 1141w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-680x270.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-768x305.jpg 768w\" sizes=\"auto, (max-width: 1141px) 100vw, 1141px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p>Google Analytics is 100% free. Yet, its features still manage to rival a number of premium tools.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-use-google-analytics\/\">How to Use Google Analytics 4 for Beginners<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div><br>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tool 2. Ahrefs Web Analytics\" data-section=\"web-analytics\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/ahrefs.com\/web-analytics\">2. Ahrefs Web Analytics<\/a><\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Ahrefs\u2019 Web Analytics tool is designed specifically for website owners who want a privacy-first alternative to tools like Google Analytics. Unlike traditional analytics platforms that rely heavily on cookies and user-level tracking, Ahrefs takes a lightweight, privacy-friendly approach\u2014no cookies, no invasive scripts, and no personal data collection.<\/p>\n<p>Despite its minimalist setup, you still get meaningful traffic insights: pageviews, top-performing pages, traffic sources, device types, and&nbsp;more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189056\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Ahrefs-Web-Analytics-Dashboard.png\" alt=\"Ahrefs' Web Analytics Dashboard\" width=\"1092\" height=\"637\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Ahrefs-Web-Analytics-Dashboard.png 1092w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Ahrefs-Web-Analytics-Dashboard-680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Ahrefs-Web-Analytics-Dashboard-768x448.png 768w\" sizes=\"auto, (max-width: 1092px) 100vw, 1092px\"><\/p>\n<p>It\u2019s built for simplicity, offering a clean interface that helps you understand what content gets viewed the most and where your visitors are coming from, without needing to dig through complex dashboards.<\/p>\n<p>It\u2019s especially useful for bloggers, content creators, and marketers who value fast-loading pages and compliance with privacy regulations like GDPR. You\u2019ll get essential insights without the bloat or complexity of&nbsp;GA4.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">Benefits<\/h3>\n<p>\n\n<\/p>\n<p>Some of the top things&nbsp; our customers like about Web Analytics include:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>\n<p>Privacy-first tracking with no cookies or personal data collection.<\/p>\n<\/li>\n<li>\n<p>Lightweight script that won\u2019t slow down your&nbsp;site.<\/p>\n<\/li>\n<li>\n<p>Clear, simple reporting on pageviews, traffic sources, and top&nbsp;pages.<\/p>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">How to use&nbsp;it<\/h3>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>\n<p>First, sign up for an <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> account (it\u2019s&nbsp;free).<\/p>\n<\/li>\n<li>\n<p>Install the Ahrefs Web Analytics script on your website. It\u2019s just a small snippet of code you can copy to your&nbsp;pages.<\/p>\n<\/li>\n<li>\n<p>Once installed, Ahrefs will begin tracking pageviews and traffic sources automatically, with no cookie consent banners needed.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n<p>\n\n<\/p>\n<p>Ahrefs Web Analytics is 100% free. Yet, its features still manage to rival a number of premium tools, including GA4.&nbsp;<\/p>\n<p>\n\n<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tool 3. Google Search Console\" data-section=\"google-search-console\">\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/search.google.com\/search-console\/about\">3. Google Search Console<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>One of the most widely used and essential traffic analysis tools is Google Search Console. It is a free service provided by Google that allows website owners to monitor and optimize their sites\u2019 visibility in search engine results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"467\" class=\"wp-image-166135\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12.jpg\" alt=\"Checking performance of web search clicks on Google Search Console\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12.jpg 979w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-680x324.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-768x366.jpg 768w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\"><\/figure>\n\n\n\n<p>It lets you see the number of clicks, impressions, average position, and click-through rate (CTR) for each page on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides detailed data on organic clicks, impressions, and click-through rate (CTR)<\/li>\n\n\n\n<li>Allows you to identify and fix technical issues that could be affecting your website\u2019s performance in the&nbsp;SERPs<\/li>\n\n\n\n<li>Shows the keywords that are driving traffic to your website with their search volume and positions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to use&nbsp;it<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, sign in to <a href=\"https:\/\/search.google.com\/search-console\/about\">Search Console<\/a> with your Google account.<\/li>\n\n\n\n<li>You should see a \u201cwelcome\u201d message with two options. Select the first one, then enter your domain or subdomain (without the <code>http(s):\/\/<\/code>).<\/li>\n\n\n\n<li>Lastly, verify your domain, and Search Console will start gathering data.<\/li>\n<\/ul>\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-fxveb_eklhk\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-fxveb_eklhk\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/FXVEb_eklhk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/FXVEb_eklhk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n\n\n<p>One of the best things about Google Search Console (in terms of analyzing traffic) is that you can see which of your pages are losing traffic. That means you know which pages are a priority when it comes to updating and optimizing your content.<\/p>\n\n\n\n<p>You can do this by going to the <strong>Performance<\/strong> report, then adding a date range comparison to see stats for the past six months compared to the previous six months. Turn off \u201cImpressions,\u201d as you only need to focus on clicks; then click on \u201cPages.\u201d<\/p>\n\n\n\n<p>Sort the report by \u201cClicks Difference\u201d in ascending order to see the pages with the biggest traffic drops.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1329\" height=\"357\" class=\"wp-image-166137\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9.jpg\" alt=\"Sorting pages by clicks difference in GSC\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9.jpg 1329w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-680x183.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-768x206.jpg 768w\" sizes=\"auto, (max-width: 1329px) 100vw, 1329px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">How to Use Google Search Console to Improve SEO (Beginner\u2019s Guide)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p>Google Search Console is also completely free.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tool 4. Ahrefs Webmaster Tools\" data-section=\"ahrefs-webmaster-tools\">\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/ahrefs.com\/webmaster-tools\">4. Ahrefs Webmaster Tools<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ahrefs Webmaster Tools is a powerful, free SEO tool that analyzes traffic and monitors the SEO health of your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"325\" class=\"wp-image-166138\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7.jpg\" alt=\"Ahrefs Webmaster Tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7.jpg 786w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-680x281.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-768x318.jpg 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\"><\/figure>\n\n\n\n<p>It provides valuable insights that can help website owners understand and analyze their websites\u2019 traffic patterns and the keywords that drive the most traffic to their&nbsp;sites.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitors and tracks your website\u2019s <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/organic-traffic\">organic search traffic<\/a><\/li>\n\n\n\n<li>Tracks the keywords that drive traffic to your website and lets you get insights into their SEO&nbsp;data<\/li>\n\n\n\n<li>Identifies which sites compete for the same keywords as&nbsp;yours<\/li>\n\n\n\n<li>Comes with other helpful SEO features (backlink analysis and technical site auditing)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to use&nbsp;it<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign up for an <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools account<\/a><\/li>\n\n\n\n<li>Add your website as a project&nbsp;<\/li>\n\n\n\n<li>Confirm ownership of your site either by importing from GSC or with a DNS record, HTML file, or HTML&nbsp;tag<\/li>\n<\/ul>\n\n\n\n<p>The best thing about Ahrefs Webmaster Tools is that it shows you all of the keywords you rank for rather than just the top 1,000 like Google Search Console.<\/p>\n\n\n\n<p>It also gives you more data that you can use to find ways to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-increase-organic-traffic\/\">increase your traffic<\/a>. By identifying high-volume keywords where you already rank in positions #4\u2013#10, you can focus your efforts on improving their rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"490\" class=\"wp-image-166139\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4.jpg\" alt=\"Keyword positions example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4.jpg 981w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-680x340.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-768x384.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-400x200.jpg 400w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\"><\/figure>\n\n\n\n<p>Plus, you can find keywords with featured snippets where you rank in the top five but not in the snippet; then, optimize for them accordingly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1345\" height=\"498\" class=\"wp-image-166141\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15.jpg\" alt=\"Finding featured snippet opportunities using AWT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15.jpg 1345w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-680x252.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-768x284.jpg 768w\" sizes=\"auto, (max-width: 1345px) 100vw, 1345px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> is free for website owners.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tool 5. Mixpanel\" data-section=\"mixpanel\">\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/mixpanel.com\/\">5. Mixpanel<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Mixpanel provides insights into user behavior on a website or mobile app, allowing product teams to determine how different user groups interact with their services.&nbsp;<\/p>\n\n\n\n<p>You can track individual users or whole companies and watch how they convert over time by using segmentation. This makes upselling and targeted selling based on customer preferences more viable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"385\" class=\"wp-image-166143\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10.jpg\" alt=\"Mixpanel setup page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10.jpg 860w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-680x304.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-768x344.jpg 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\"><\/figure>\n\n\n\n<p>You can also view graphic trends on when and how customers interact with the products or services, thanks to Mixpanel.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers user cohorts that assist you in analyzing user behavior and its effects<\/li>\n\n\n\n<li>Allows analysis of behavioral data collectively using Mixpanel\u2019s group analytics to determine account- or business-level metrics<\/li>\n\n\n\n<li>Drop-off analysis identifies friction points and where users get&nbsp;stuck<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to use&nbsp;it<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign up for a <a href=\"https:\/\/mixpanel.com\/\">Mixpanel<\/a> account and verify your email address<\/li>\n\n\n\n<li>Go through the setup process following the steps and connect your website or&nbsp;app<\/li>\n\n\n\n<li>Customize your dashboard with the insights you&nbsp;need<\/li>\n<\/ul>\n\n\n\n<p>Mixpanel\u2019s emphasis on individual user behavior and ability to track and analyze user interactions at a detailed level are probably its best features.&nbsp;<\/p>\n\n\n\n<p>Based on the distinctive features of your website or app, you can define custom events and properties and track the metrics that are most important to your company.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"734\" class=\"wp-image-166145\" style=\"object-fit: cover; width: 419px; height: 551px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18.jpg\" alt=\"Mixpanel custom events\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18.jpg 558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18-323x425.jpg 323w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p>Mixpanel has a free Starter option with limited tracking and exports, allowing for five users. There is then a Growth plan starting from $20 per month and an Enterprise plan starting from $833 per&nbsp;month.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tool 6. Microsoft Clarity\" data-section=\"microsoft-clarity\">\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/clarity.microsoft.com\/\">6. Microsoft Clarity<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Microsoft Clarity is designed to help you understand the behavior of visitors to your website.&nbsp;<\/p>\n\n\n\n<p>It provides access to heatmaps and session recordings that show how people interact with your website, including what they click on and where they spend their&nbsp;time.&nbsp;<\/p>\n\n\n\n<p>Heatmaps allow you to gain insights into user engagement, interactions with widgets, and design changes. As well as seeing potential issues such as dead clicks and rage clicks (when someone thinks an element should be clickable and keeps hitting it to&nbsp;open).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"501\" class=\"wp-image-166147\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1.jpg\" alt=\"Microsoft Clarity dashboard\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-680x379.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-768x428.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<p>The visualized data also allows you to identify potential problems in user navigation or usability so that you can take corrective action as needed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lets you manage multiple properties under one account<\/li>\n\n\n\n<li>Provides detailed heatmaps and session recordings of how your traffic interacts with your&nbsp;site<\/li>\n\n\n\n<li>Advises you on UX errors such as Javascript issues or dead buttons<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to use&nbsp;it<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign in to <a href=\"https:\/\/clarity.microsoft.com\/\">Microsoft Clarity<\/a> with your Microsoft or Google account<\/li>\n\n\n\n<li>Add the domain you want to track as a \u201cNew Project\u201d and add the tracking code to your website<\/li>\n\n\n\n<li>Add the tracking code and confirm it; the tool will start pulling in data from your&nbsp;site<\/li>\n<\/ul>\n\n\n\n<p>One of the best things about Clarity is that you can get real-time data into how your site is being used through live recordings. The tool will notify you when users are online and allow you to watch their session as it happens.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1354\" height=\"263\" class=\"wp-image-166148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19.jpg\" alt=\"Microsoft Clarity live sessions\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19.jpg 1354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-680x132.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-768x149.jpg 768w\" sizes=\"auto, (max-width: 1354px) 100vw, 1354px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p>Microsoft Clarity is completely free. It rivals several competing premium tools, offering almost identical features without the&nbsp;cost.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Note<\/div><div class=\"recommendation-content\">\n\n\n\n<p>The next few tools we are going to look at are best used for checking out traffic for a site you don\u2019t&nbsp;own.&nbsp;<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tool 7. Ahrefs\u2019 Traffic Checker\" data-section=\"ahrefs-traffic-checker\">\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/ahrefs.com\/traffic-checker\">7. Ahrefs\u2019 Traffic Checker<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>With Ahrefs\u2019 free traffic checker, you can quickly check organic traffic generated by any website or page. No strings attached. You can do it an unlimited number of times and don\u2019t need to set up an account. Try it&nbsp;out.<\/p>\n\n\n\n        <div class=\"tool-widget-outer\">\n            <div class=\"tool-widget\">\n                <div class=\"body\">\n                    <div class=\"title\">Website Traffic Checker<\/div>\n\t\t\t\t\t                        <div class=\"heading\">See search traffic estimates for any website or webpage<\/div>\n\t\t\t\t\t\t                    <div class=\"icon  icon-website-traffic-checker\"><\/div>\n                <\/div>\n                <form action=\"https:\/\/ahrefs.com\/traffic-checker\" method=\"GET\">\n                    <div class=\"form\">\n                        <input type=\"text\" class=\"input\" name=\"input\" placeholder=\"Enter domain or URL\" required>\n\t\t\t\t\t\t        <select name=\"mode\" class=\"domains-choice\" required>\n            <option value=\"exact\">Exact URL<\/option>\n            <option value disabled>Path<\/option>\n            <option value disabled>Domain<\/option>\n            <option value=\"subdomains\" selected>Subdomains<\/option>\n        <\/select>\n\t\t                        <button type=\"submit\" class=\"button\">Check traffic<\/button>\n                    <\/div>\n                <\/form>\n            <\/div>\n        <\/div>\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\">Benefits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lets you get an estimate of any website or page site traffic&nbsp;<\/li>\n\n\n\n<li>Provides a list of top pages and keywords driving traffic to the website<\/li>\n\n\n\n<li>Identifies which countries drive the most traffic<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to use&nbsp;it<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/traffic-checker\">Ahrefs\u2019 free traffic checker<\/a><\/li>\n\n\n\n<li>Enter the URL of the website you want insights on<\/li>\n<\/ul>\n\n\n\n<p>Ever stumbled across a site and wondered how much organic traffic it&nbsp;gets?&nbsp;<\/p>\n\n\n\n<p>With this free tool, you can see whether a given site has been increasing or decreasing in traffic and what its traffic value is (based on ranking keywords).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1824\" height=\"886\" class=\"wp-image-166151\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-1.png\" alt=\"Organic traffic trend of a website\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-1.png 1824w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-1-680x330.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-1-768x373.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-1-1536x746.png 1536w\" sizes=\"auto, (max-width: 1824px) 100vw, 1824px\"><\/figure>\n\n\n\n<p>If you use the tool on a specific page, you can quickly see if it gets organic traffic and which keywords you\u2019ll need to target to create <a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">SEO content<\/a> on the same&nbsp;topic.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1848\" height=\"1412\" class=\"wp-image-166153\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-1.png\" alt=\"Top keywords of a specified URL\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-1.png 1848w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-1-556x425.png 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-1-768x587.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-1-1536x1174.png 1536w\" sizes=\"auto, (max-width: 1848px) 100vw, 1848px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p>Ahrefs\u2019 free traffic checker is 100%&nbsp;free.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tool 8. Ahrefs\u2019 Site Explorer\" data-section=\"ahrefs-site-explorer\">\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/ahrefs.com\/site-explorer\">8. Ahrefs\u2019 Site Explorer<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ahrefs\u2019 Site Explorer is a powerful traffic analysis tool that provides in-depth insights into the organic traffic of any website and its paid search ads.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"276\" class=\"wp-image-166154\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2.jpg\" alt=\"Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2.jpg 922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-680x204.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-768x230.jpg 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits<\/h3>\n\n\n\n<p>The tool lets&nbsp;you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See any page\u2019s organic keywords with premium SEO data like ranking history.<\/li>\n\n\n\n<li>Analyze your competitors\u2019 site structures to see how different sections contribute to the overall SEO.&nbsp;<\/li>\n\n\n\n<li>View the pages that receive the most traffic from search engines and the keywords they are ranking for.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">Perform a content gap analysis<\/a> in a few clicks.&nbsp;<\/li>\n\n\n\n<li>Find out if your competitors are using paid search advertising, what copy they\u2019re using, and where they are sending their traffic.<\/li>\n\n\n\n<li>Do much more. The tool comes as part of Ahrefs\u2019 all-in-one SEO toolkit, which includes a number of robust SEO&nbsp;tools.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to use&nbsp;it<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign up for an <a href=\"https:\/\/ahrefs.com\/\">Ahrefs account<\/a><\/li>\n\n\n\n<li>Go to Site Explorer and enter the URL of the website you want insights on<\/li>\n<\/ul>\n\n\n\n<p>With this tool, you\u2019re tapped into <a href=\"https:\/\/ahrefs.com\/pl\/big-data\">industry-leading SEO data<\/a> through an interface that\u2019s designed with competitive analysis in&nbsp;mind.&nbsp;<\/p>\n\n\n\n<p>For example, you can jump right into a competitor\u2019s top-performing content in any country using the <strong>Top pages<\/strong> report. From there, you can see what keywords they target and how they\u2019ve been performing with&nbsp;time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1862\" height=\"1176\" class=\"wp-image-166155\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20.png\" alt=\"Countries dropdown in Top pages report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20.png 1862w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20-673x425.png 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20-768x485.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20-1536x970.png 1536w\" sizes=\"auto, (max-width: 1862px) 100vw, 1862px\"><\/figure>\n\n\n\n<p>Or you can use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a> to see which topics you haven\u2019t covered but your competitors have.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1968\" height=\"1550\" class=\"wp-image-166156\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-1.png\" alt=\"Ahrefs' Content Gap tool\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-1.png 1968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-1-540x425.png 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-1-768x605.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-1-1536x1210.png 1536w\" sizes=\"auto, (max-width: 1968px) 100vw, 1968px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/\">Keyword Competitive Analysis: How to Find Your Competitors\u2019 Keywords<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p>Ahrefs has four pricing plans designed to suit anyone from individual site owners, to marketers, to large agencies.&nbsp;<\/p>\n\n\n\n<p>Ahrefs\u2019 Lite account starts at $99 per month for access to the basic features in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. Standard accounts, which include advanced Site Explorer features like the <strong>Content Gap,<\/strong> <strong>Broken Links,<\/strong> and <strong>Link Intersect<\/strong> reports, start at $199 per&nbsp;month.<\/p>\n\n\n\n<p>There are also Advanced and Enterprise plans with additional features and extended data available for $399 and $999 monthly, respectively.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tool 9. Similarweb\" data-section=\"similarweb\">\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.similarweb.com\/\">9. Similarweb<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Similarweb is a platform that tracks your market share, benchmarks, trends, and traffic analysis.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a popular choice for a quick traffic spot check, but it also offers premium features and&nbsp;data.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"433\" class=\"wp-image-166157\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1.jpg\" alt=\"Similarweb\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1.jpg 834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-680x353.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-768x399.jpg 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers free traffic lookup across different channels with additional data points (such as audience insight)<\/li>\n\n\n\n<li>Allows you to compare two websites across channels&nbsp;<\/li>\n\n\n\n<li>Has many more features in premium plans&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to use&nbsp;it<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign up to <a href=\"https:\/\/account.similarweb.com\/journey\/registration?_gl=1*1kmhipd*_ga*MzMwNjQwNjAwLjE2OTI4MDMxMjE.*_ga_5M34ZH84YZ*MTY5MjgwMzEyMS4xLjEuMTY5MjgwNDc0MS4wLjAuMA..\">Similarweb\u2019s free trial<\/a> for full use of the&nbsp;tool<\/li>\n\n\n\n<li>Use its <a href=\"https:\/\/www.similarweb.com\/\">free website analysis tool<\/a><\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s the thing about Similarweb:<\/p>\n\n\n\n<p>In reality, there is probably no better tool for getting detailed traffic analytics data across different channels for a site you don\u2019t&nbsp;own.&nbsp;<\/p>\n\n\n\n<p>Unlike other tools that can give you an overall traffic number, Similarweb will give you details such as bounce rate, pages per visit, etc.&nbsp;<\/p>\n\n\n\n<p>This is great for detailed comparisons between your own site and a competitor. It also comes in useful when checking out a site you are considering buying.&nbsp;<\/p>\n\n\n\n<p>But you should take the metrics provided with a pinch of salt. From experience, Similarweb\u2019s traffic numbers are pretty all over the&nbsp;place.&nbsp;<\/p>\n\n\n\n<p>For example, here are Similarweb\u2019s traffic metrics for a new testing site I&nbsp;have:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1219\" height=\"397\" class=\"wp-image-166159\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8.jpg\" alt=\"Similarweb's metrics for a website\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8.jpg 1219w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-680x221.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-768x250.jpg 768w\" sizes=\"auto, (max-width: 1219px) 100vw, 1219px\"><\/figure>\n\n\n\n<p>Now here are the same metrics in&nbsp;GA4:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"425\" class=\"wp-image-166161\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14.jpg\" alt=\"GSC's metrics for a website\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14.jpg 799w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-680x362.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-768x409.jpg 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\"><\/figure>\n\n\n\n<p>As you can see, the numbers in Similarweb are significantly overestimated. Therefore, keep this in mind, especially if you are using it to check out how traffic is trending for a site you want to&nbsp;buy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p>Similarweb is the most expensive tool, starting from $125 per user, per month with limited tracking and historical data.&nbsp;<\/p>\n\n\n\n<p>You can, however, use its free website analysis tool to check out limited traffic data about any website.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"FAQs\" data-section=\"faqs\">\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Frequently asked questions about traffic analysis tools.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do traffic analysis tools&nbsp;work?<\/h3>\n\n\n\n<p>Website traffic analysis tools give detailed information about the people who visit your website.<\/p>\n\n\n\n<p>The main metrics monitored by these tools include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visits and sessions <\/strong>\u2013 How many times your website was visited during a specific time frame (for example, the previous 30&nbsp;days).<\/li>\n\n\n\n<li><strong>Traffic sources <\/strong>\u2013 How someone arrived on your site. This can be direct (typed your URL), organic (from search engines), social (clicked a link on a social media platform), and referral (clicked a link to your site on another site).<\/li>\n\n\n\n<li><strong>Page views <\/strong>\u2013 How many times visitors viewed a page on your website.<\/li>\n\n\n\n<li><strong>Unique visits <\/strong>\u2013 The number of individuals who visited your website. For example, you may have 1,000 visits, but only 100 may be unique. If the same person visits your website multiple times, they count as one unique visit.<\/li>\n\n\n\n<li><strong>Bounce rate <\/strong>\u2013 The percentage of people who left your site after visiting only one&nbsp;page.<\/li>\n\n\n\n<li><strong>Conversion rate <\/strong>\u2013 The percentage of people who completed a set action, such as made a purchase or booked a&nbsp;call.<\/li>\n\n\n\n<li><strong>Average time on page <\/strong>\u2013 How long users spend on a specific page on average.<\/li>\n\n\n\n<li><strong>Demographics <\/strong>\u2013 Details about the people who visited your website. For example, age, gender, their interests, etc.<\/li>\n\n\n\n<li><strong>Device and location data <\/strong>\u2013 This lets you know which devices people have accessed your website from (desktop\/mobile) and the geographical areas they visited from.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Why use traffic analysis tools?<\/h3>\n\n\n\n<p>With data from traffic analysis tools, you can figure out what is working and what needs&nbsp;work.<\/p>\n\n\n\n<p>One key benefit is understanding a website\u2019s most popular content, pages, or entry points. These insights can help publishers prioritize creating content that gets more attention from readers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why should you check your competitors\u2019 website traffic?<\/h3>\n\n\n\n<p>You can use your competitors\u2019 traffic to benchmark your own performance and uncover opportunities for growth and expansion.<\/p>\n\n\n\n<p>For example, if you find that they are receiving a significant amount of traffic from a specific source or targeting specific keywords, you can consider doing the&nbsp;same.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moreover, checking out your competitors\u2019 website traffic can help you identify areas for improvement on your own&nbsp;site.&nbsp; In this article, we will look at the top nine traffic analysis tools, what we like about them, and some tips on how<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":179,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[438],"class_list":["post-166123","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Best Traffic Analysis Tools<\/title>\n<meta name=\"description\" content=\"Here&#039;s our pick of the nine best traffic analysis tools, what we like about them, and some tips on getting the most out of each one.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/traffic-analysis-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Best Traffic Analysis Tools\" \/>\n<meta property=\"og:description\" content=\"Make better data-driven decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/traffic-analysis-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-07T03:16:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T15:47:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"925\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jenny Abouobaia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Make better data-driven decisions.\" \/>\n<meta name=\"twitter:creator\" content=\"@seowithjenny\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/traffic-analysis-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/traffic-analysis-tools\\\/\"},\"author\":{\"name\":\"Jenny Abouobaia\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/57bb28187ee8ce2da7814cc3aa8a07c4\"},\"headline\":\"9 Best Traffic Analysis 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