{"id":166081,"date":"2023-09-05T23:49:15","date_gmt":"2023-09-06T04:49:15","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=166081"},"modified":"2023-09-05T23:49:18","modified_gmt":"2023-09-06T04:49:18","slug":"evergreen-content","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/evergreen-content\/","title":{"rendered":"Evergreen Content Explained: 2 Key Ingredients for Success"},"content":{"rendered":"\n
Evergreen content is content that is always relevant.<\/div>\n\n\n\n

For content to be evergreen, it needs to match two criteria:<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n
Contents<\/div><\/span><\/span><\/span><\/a><\/div>\n\n\n\n

It needs to target an evergreen topic<\/h3>\n\n\n\n

Evergreen topics are topics with consistent interest over time. <\/p>\n\n\n\n

For example, as long as formal wear is required, \u201chow to tie a tie\u201d will be an evergreen topic for the foreseeable future. On the other hand, \u201cLiverpool F.C. in Singapore\u201d is a non-evergreen topic, since it only occurs occasionally (2009<\/a>, 2022<\/a>, 2023<\/a>).<\/p>\n\n\n\n

It needs to stay evergreen<\/h3>\n\n\n\n

The content needs to continue to be relevant long past its publication date. <\/p>\n\n\n\n

For example, this video on how to tie a tie<\/a> was published in 2012. But the process remains unchanged, so there\u2019s no need to update it. Google acknowledges it too, which is why this video still ranks high:<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

This is why writing about soccer scores isn\u2019t evergreen content. The topic \u201csoccer scores\u201d may be an evergreen topic, but the content won\u2019t be (soccer scores change week by week).<\/p>\n\n\n\n