{"id":165951,"date":"2023-08-31T22:01:25","date_gmt":"2023-09-01T03:01:25","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=165951"},"modified":"2025-07-21T09:56:17","modified_gmt":"2025-07-21T14:56:17","slug":"digital-marketing-tools","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/digital-marketing-tools\/","title":{"rendered":"Top 30 Digital Marketing Tools in 2023 (According to Our Survey)"},"content":{"rendered":"\n<div class=\"intro-txt\">We asked <a href=\"https:\/\/ahrefs.com\/newsletter\">Ahrefs\u2019 Digest<\/a> newsletter subscribers one simple question: \u201cWhat digital marketing tools are you using in&nbsp;2023?\u201d<\/div>\n\n\n\n<p>Here are the results.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> This was a multiple choice survey, so respondents could vote for all the tools they use in each category. We put together the initial tools list ourselves, but the survey also allowed people to tell us about any other tools they use (which they&nbsp;did).<\/div>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"SEO tools\" data-section=\"seo-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">SEO tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1666\" class=\"wp-image-166463\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-seo-tools.png\" alt=\"Top SEO tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-seo-tools.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-seo-tools-408x425.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-seo-tools-768x800.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-seo-tools-1475x1536.png 1475w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a><\/h3>\n\n\n\n<p>Google Search Console (GSC) is an SEO tool that helps you&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand how Google sees your&nbsp;pages.<\/li>\n\n\n\n<li>Analyze clicks, impressions, and average position.<\/li>\n\n\n\n<li>See which queries bring users to your&nbsp;site.<\/li>\n\n\n\n<li>Find and fix <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a> errors.<\/li>\n\n\n\n<li>Get your content on Google by <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-sitemap\/\">submitting sitemaps<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>GSC\u2019s popularity among SEOs and marketers is just one of the reasons we decided to integrate GSC into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> and our free tool: <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">How to Use Google Search Console to Improve SEO (Beginner\u2019s Guide)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a><\/h3>\n\n\n\n<p>Ahrefs is an SEO toolset you can use to optimize your website and improve your rankings in search engines like Google.&nbsp;<\/p>\n\n\n\n<p>It\u2019s especially useful for the following SEO&nbsp;tasks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/keywords-explorer\"><strong>Keyword research<\/strong><\/a> \u2013 Find keywords that are valuable for your business.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Backlink analysis<\/strong><\/a> \u2013 Analyze the quality and quantity of backlinks on your website.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/site-audit\"><strong>Site audits<\/strong><\/a> \u2013 Audit your website to understand the required <a href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-seo\/\">SEO improvements<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/rank-tracker\"><strong>Rank tracking<\/strong><\/a> \u2013 Track the rankings of your website and your competitors.<\/li>\n<\/ul>\n\n\n\n<p>You can try Ahrefs for free by signing up for <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools (AWT)<\/a>. Connecting your website to <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a> enables you to audit and track the SEO performance of your website.&nbsp;<\/p>\n\n\n\n<div class=\"editor-note\"><div class=\"editor-title\">Editor\u2019s Note<\/div><div class=\"editor-content\">\n\n\n\n<p>There\u2019s no doubt that Ahrefs is a popular tool. It consistently ranks top in industry polls (see <a href=\"https:\/\/ahrefs.com\/vs\">our \u201cvs\u201d page<\/a>). But our popularity here is probably a little overstated as we surveyed our own subscribers, many of who are obviously Ahrefs customers. So yeah, we just wanted to be transparent about&nbsp;that.&nbsp;\ud83d\ude42<\/p>\n\n\n\n<\/div><div class=\"editor-info clearfix\"><div class=\"editor-photo\"><img decoding=\"async\" alt=\"Joshua Hardwick\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/09\/me.jpg\"><\/div><div class=\"extra-box\"><div class=\"editor\">Joshua Hardwick<\/div><div class=\"editor-job\">Head of Content<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/\">16 Things That Only Ahrefs Can&nbsp;Do<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/www.google.com\/intl\/en_uk\/business\/\">Google Business Profile<\/a>&nbsp;<\/h3>\n\n\n\n<p>Google Business Profile allows you to manage how your local business appears in Google Maps and Search.<\/p>\n\n\n\n<p>With a Google Business Profile, you&nbsp;can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintain accurate information about your business online.<\/li>\n\n\n\n<li>Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business).<\/li>\n\n\n\n<li>Interact with customers.<\/li>\n\n\n\n<li>Attract new customers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\">Screaming Frog SEO Spider<\/a><\/h3>\n\n\n\n<p>Screaming Frog is an SEO tool that enables you to audit your website. One useful feature is the tool\u2019s ability to pull data from other sources such as Google Analytics, Google Search Console, and even <a href=\"https:\/\/ahrefs.com\/api\">Ahrefs API<\/a>\u2014giving you a total view of your website\u2019s search data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\">Yoast SEO<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/yoast-seo\/\">Yoast SEO<\/a> is a WordPress SEO plugin that optimizes your website for search engines. It currently has 5 million active installations and enables you to configure your website to be SEO-friendly.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Social media tools\" data-section=\"social-media-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">Social media&nbsp;tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1666\" class=\"wp-image-166480\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-social-media-tools-1.png\" alt=\"Top social media tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-social-media-tools-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-social-media-tools-1-408x425.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-social-media-tools-1-768x800.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-social-media-tools-1-1475x1536.png 1475w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/www.hootsuite.com\/\">Hootsuite<\/a><\/h3>\n\n\n\n<p>Hootsuite is a social media management platform. With it, you can publish and schedule your social media content from one dashboard. It supports integrations with Twitter, Facebook, Linkedin, Instagram, Pinterest, YouTube, and TikTok.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/buffer.com\/\">Buffer<\/a><\/h3>\n\n\n\n<p>Buffer is a social media tool that helps you plan and publish your social media content. It\u2019s also got analytics built into the platform so you can monitor the performance of your posts. It allows you to publish on all major social networks and less popular ones like Mastodon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/later.com\/\">Later<\/a><\/h3>\n\n\n\n<p>Later allows you to schedule and post social media content to the main social media platforms. They\u2019re partners with TikTok, Meta, and Pinterest. But you can also post on LinkedIn and Twitter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/sproutsocial.com\/\">Sprout Social<\/a><\/h3>\n\n\n\n<p>Sprout Social is a social media management tool that helps marketers grow their social media presence. It centralizes publishing, monitoring, engagement, and analytics. It works across all the major social media platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <a href=\"https:\/\/www.tailwindapp.com\/\">Tailwind<\/a><\/h3>\n\n\n\n<p>Tailwind is a social media and analytics platform that allows you to schedule your social media posts for platforms like Instagram, Pinterest, and Facebook in one&nbsp;place.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Email marketing tools\" data-section=\"email-marketing-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">Email marketing tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1666\" class=\"wp-image-166465\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-email-marketing-tools.png\" alt=\"Top email marketing tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-email-marketing-tools.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-email-marketing-tools-408x425.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-email-marketing-tools-768x800.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-email-marketing-tools-1475x1536.png 1475w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a><\/h3>\n\n\n\n<p>Mailchimp is a leading email marketing automation platform that allows you to track and analyze your email marketing campaigns. It has a drag-and-drop editor, meaning you don\u2019t need any coding knowledge to get an email campaign up and running.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/email\">HubSpot Email Marketing<\/a><\/h3>\n\n\n\n<p>HubSpot provides a suite of tools aimed at helping small to medium-sized businesses with their marketing. Among those tools is a well-equipped, personalized email marketing tool that you can use to help boost your email campaign engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a><\/h3>\n\n\n\n<p>ActiveCampaign has over 250+ B2B and B2C email templates, making it easy to get your next email campaign up and running. You can trigger emails based on a purchase, site visits, or engagement and also segment your audience for more targeted campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a href=\"http:\/\/mailerlite.com\">Mailerlite<\/a><\/h3>\n\n\n\n<p>Mailerlite allows you to automate your workflow and send targeted campaigns. It has an easy-to-use drag-and-drop editor. Another useful feature is that you can monetize your audience, as the platform integrates with Shopify, WooCommerce, and Stripe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <a href=\"https:\/\/www.brevo.com\/\">Brevo (Formerly Sendinblue)<\/a><\/h3>\n\n\n\n<p>Bevo (formerly Sendinblue) allows you to create professional-looking emails without design skills using its drag-and-drop editor. It offers unlimited contacts and allows you to track how each email performs\u2014allowing you to learn what works best with your audience.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"CRO tools\" data-section=\"cro-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">CRO tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1666\" class=\"wp-image-166482\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-cro-tools-1.png\" alt=\"Top CRO tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-cro-tools-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-cro-tools-1-408x425.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-cro-tools-1-768x800.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-cro-tools-1-1475x1536.png 1475w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a><\/h3>\n\n\n\n<p>Hotjar is a tool that allows you to see which parts of your pages customers are engaged with. It does this through a number of methods, such&nbsp;as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Heatmaps<\/li>\n\n\n\n<li>Screen recordings<\/li>\n\n\n\n<li>User feedback<\/li>\n\n\n\n<li>User surveys<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.optimizely.com\/\">Optimizely<\/a><\/h3>\n\n\n\n<p>Optimizely is a split-test tool that provides insights into your users\u2019 behaviors on your website. It allows you to validate new features by running experiments. It\u2019s also a low\/no-code platform, so you don\u2019t need to be a technical genius to get an experiment up and running.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/clarity.microsoft.com\/\">Microsoft Clarity<\/a><\/h3>\n\n\n\n<p>Microsoft Clarity is a free-to-use heat mapping tool that allows you to see how visitors are interacting on your website. It allows you to watch how people use your site with the session recordings. The tool integrates with Google Analytics, meaning you can get a total view of your customers\u2019 interactions on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/www.crazyegg.com\/\">Crazy Egg<\/a><\/h3>\n\n\n\n<p>Crazy Egg is a popular platform you can use to track and optimize your visitors\u2019 behavior and improve your conversion rate. It includes heatmaps, A\/B testing, recordings, surveys and more. If you run a Shopify store you can also easily connect your store and access Crazy Egg from your Shopify dashboard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <a href=\"https:\/\/www.luckyorange.com\/\">Lucky Orange<\/a><\/h3>\n\n\n\n<p>Lucky Orange has a simple-to-use dashboard and focuses on improving your website\u2019s conversion rate. It does this by using dynamic heatmaps, session recordings, and surveys. You can also use this tool to see the entire history of a visitor\u2019s interactions on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. <a href=\"https:\/\/www.plerdy.com\/\">Plerdy<\/a><\/h3>\n\n\n\n<p>By examining user behavior on websites, Plerdy\u2014a complete conversion rate optimization (CRO) tool\u2014increases sales and UX. It provides comprehensive heatmaps, session replay recordings, and feedback tools so businesses may improve their websites depending on particular user interaction data. Particularly in e-commerce, Plerdy becomes a necessary instrument for increasing conversion rates because of its fast integration and great efficiency without stressing the website.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Productivity tools\" data-section=\"productivity-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">Productivity tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1666\" class=\"wp-image-166467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-productivity-tools.png\" alt=\"Top productivity tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-productivity-tools.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-productivity-tools-408x425.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-productivity-tools-768x800.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-productivity-tools-1475x1536.png 1475w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/workspace.google.com\/business\/\">Google Workspace<\/a><\/h3>\n\n\n\n<p>Google Workspace provides a suite of tools that you can use to run your business. If you want to create documents, spreadsheets, slides, store files, set up a video call, or simply check your email, you can do them all&nbsp;here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/zoom.us\/\">Zoom<\/a><\/h3>\n\n\n\n<p>Zoom is a video conferencing platform that you can use to hold video conference calls. Its increasing popularity has meant it has never been easier for digital marketing professionals to jump on a call with a client or colleague.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/slack.com\/i\">Slack<\/a><\/h3>\n\n\n\n<p>Slack is a collaborative platform where you can work with your team or collaborate with other teams. It uses \u201cChannels\u201d to organize content, bringing all your communication into a single platform. Another benefit of Slack is that it has over 2,000 integrations with your other favorite tools and allows you to automate routine actions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/www.dropbox.com\/\">Dropbox<\/a><\/h3>\n\n\n\n<p>Dropbox is a cloud storage platform that allows you to store your files in a private and secure place. You get 2GB of cloud storage free with Dropbox Basic, so it\u2019s a popular choice for storing and sharing files for collaboration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <a href=\"https:\/\/www.microsoft.com\/en-gb\/microsoft-teams\/\">Microsoft Teams<\/a><\/h3>\n\n\n\n<p>Microsoft Teams is a video conferencing platform that enables you to collaborate with colleagues. Its integration with other tools like Office 365 makes it easy to use if you are familiar with Microsoft\u2019s other products.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Analytics tools\" data-section=\"analytics-tools\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Analytics tools<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1666\" class=\"wp-image-166468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-analytics-tools.png\" alt=\"Top analytics tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-analytics-tools.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-analytics-tools-408x425.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-analytics-tools-768x800.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/top-analytics-tools-1475x1536.png 1475w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/marketingplatform.google.com\/intl\/en_uk\/about\/analytics\/\">Google Analytics<\/a><\/h3>\n\n\n\n<p>Google Analytics helps collect data about your website\u2019s visitors and how they interact with your website. It\u2019s used by businesses of all sizes to understand their visitors\u2019 customer journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a><\/h3>\n\n\n\n<p>Hotjar\u2019s a full featured platform that gives you the ability to collect all kinds of data on your website. You can track sessions, bounce rate, top traffic channels, top pages and also your conversion rate all through one dashboard.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/www.similarweb.com\/\">Similarweb<\/a><\/h3>\n\n\n\n<p>Similarweb gives you market insights and helps benchmark your digital performance against competitors. It also allows you to generate insights about your audience that can help determine your marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/matomo.org\/\">Matomo<\/a><\/h3>\n\n\n\n<p>Matomo gives you 100% control over your data. It helps you to understand what your visitors are searching for, their behavior, and how you can optimize their user experience. It\u2019s used on over 1 million websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/analytics\">HubSpot Analytics<\/a><\/h3>\n\n\n\n<p>HubSpot Analytics allows you to analyze your website\u2019s performance metrics, such as sessions and conversion rates. It also tells you which traffic sources bring the most customers over time. Reporting is a central part of the tool, and its integration with the rest of the HubSpot platform is its strength if you\u2019re already using HubSpot.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"recommendation\"><div class=\"recommendation-title\">Alternatively, check out Ahrefs\u2019 Web Analytics for&nbsp;free<\/div><div class=\"recommendation-content\"><a href=\"https:\/\/ahrefs.com\/web-analytics\"> <span style=\"font-weight: 400;\">Ahrefs\u2019 Web Analytics<\/span><\/a><span style=\"font-weight: 400;\"> is a simple, free Google Analytics alternative. It offers a better way to track website traffic by providing focused, privacy-friendly, cookie-free, and lightning-fast insights.<\/span>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189056\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Ahrefs-Web-Analytics-Dashboard.png\" alt=\"Ahrefs' Web Analytics Dashboard\" width=\"1092\" height=\"637\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Ahrefs-Web-Analytics-Dashboard.png 1092w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Ahrefs-Web-Analytics-Dashboard-680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Ahrefs-Web-Analytics-Dashboard-768x448.png 768w\" sizes=\"auto, (max-width: 1092px) 100vw, 1092px\"><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Although not part of this survey, a final honorary mention should go to <a href=\"https:\/\/chat.openai.com\/\">ChatGPT<\/a>. It\u2019s fair to say it\u2019s changed how many digital marketers work and helped them increase their productivity.<\/p>\n\n\n\n<p>Got any questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are the results. 1. Google Search Console Google Search Console (GSC) is an SEO tool that helps you&nbsp;to: GSC\u2019s popularity among SEOs and marketers is just one of the reasons we decided to integrate GSC into Ahrefs\u2019 Rank Tracker<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-165951","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 30 Digital Marketing Tools in 2023 (According to Our Survey)<\/title>\n<meta name=\"description\" content=\"We surveyed more than 280,000 marketers to ask them about the digital marketing tools they&#039;re using in 2023. 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