{"id":16562,"date":"2017-09-05T01:22:21","date_gmt":"2017-09-05T09:22:21","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=16562"},"modified":"2022-11-28T03:51:18","modified_gmt":"2022-11-28T08:51:18","slug":"how-to-become-a-marketing-manager","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-become-a-marketing-manager\/","title":{"rendered":"How to Become a Marketing Manager (Advice From Those Who Made&nbsp;It)"},"content":{"rendered":"<div class=\"intro-txt\"> Step 1: Earn Your Bachelor\u2019s Degree.&nbsp;\u2026<br>\nStep 2: Consider Certifications.&nbsp;\u2026<br>\nStep 3: Acquire Work Experience.&nbsp;\u2026&nbsp;<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16635\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/google-how-to-become-marketing-manager.png\" alt width=\"900\" height=\"495\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/google-how-to-become-marketing-manager.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/google-how-to-become-marketing-manager-768x422.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/google-how-to-become-marketing-manager-680x374.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>According to Google, these are the first three steps to becoming a marketing manager. While Google may not be wrong, its answer is a bit outdated and presumptuous.<\/p>\n<p>For starters, any experienced marketer knows that you don\u2019t need a Bachelor\u2019s degree to become a marketing manager today. Also, there\u2019s certainly not one, linear path that all marketing managers take. In fact, there\u2019s an infinite number of ways to get&nbsp;there.<\/p>\n<p>But instead of giving you analysis paralysis by listing all of the different ways to become a marketing manager, we decided to elaborate on the fastest way to become one.<\/p>\n<p>If you\u2019re new to the world of marketing, you probably have a few questions like:<\/p>\n<ul>\n<li><strong>Money.<\/strong> Do marketing managers make a good living?<\/li>\n<li><strong>Fun.<\/strong> Is being a marketing manager fun?<\/li>\n<li><strong>Time.<\/strong> How long will it take to become a marketing manager?<\/li>\n<li><strong>Requirements.<\/strong> What are the requirements to become a marketing manager?<\/li>\n<li><strong>Education.<\/strong> Do I need a degree to succeed as a marketing manager?<\/li>\n<li><strong>Certifications.<\/strong> Are there any <a href=\"https:\/\/ahrefs.com\/blog\/seo-certification\/\">certifications<\/a> I should take to become a marketing manager?<\/li>\n<li><strong>Expectations.<\/strong> What skills and experience do senior marketers expect marketing managers to&nbsp;have?<\/li>\n<\/ul>\n<p>In this resource, we address all of the&nbsp;above.<\/p>\n<p>To be objective, we reached out to experienced marketers in senior-level positions to answer our questions. Without their contributions (see below), we wouldn\u2019t have the phenomenal resource we have&nbsp;today.<\/p>\n<p><a href=\"https:\/\/twitter.com\/balibones\" target=\"_blank\" rel=\"noopener noreferrer\">Everett Sizemore<\/a> - Director of Marketing @ <a href=\"https:\/\/www.goinflow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inflow<\/a><br>\n<a href=\"https:\/\/twitter.com\/5le\" target=\"_blank\" rel=\"noopener noreferrer\">Eli Schwartz<\/a> - Director of Marketing @ <a href=\"https:\/\/ru.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SurveyMonkey<\/a><br>\n<a href=\"https:\/\/www.linkedin.com\/in\/katiecharland\/\">Katie Hurst<\/a> - Marketing manager @ <a href=\"https:\/\/www.opensesame.com\">OpenSesame<\/a><br>\n<a href=\"https:\/\/twitter.com\/webtech\" target=\"_blank\" rel=\"noopener noreferrer\">Rod Austin<\/a> - Director of Marketing @ <a href=\"https:\/\/pagely.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pagely<\/a><br>\n<a href=\"https:\/\/twitter.com\/sklimczak\" target=\"_blank\" rel=\"noopener noreferrer\">Szymon Klimczak<\/a> - Chief Marketing Officer @ <a href=\"https:\/\/www.livechatinc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LiveChat<\/a><br>\n<a href=\"https:\/\/twitter.com\/kevanlee\" target=\"_blank\" rel=\"noopener noreferrer\">Kevan Lee<\/a> - Director of Marketing @ <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a><br>\n<a href=\"https:\/\/twitter.com\/Danielmcgaw\" target=\"_blank\" rel=\"noopener noreferrer\">Dan McGaw<\/a> - Chief Marketing Officer @ <a href=\"https:\/\/effinamazing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Effin Amazing<\/a><br>\n<a href=\"http:\/\/www.joepulizzi.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joe Pulizzi<\/a> - Founder @ <a href=\"http:\/\/contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Marketing Institute<\/a><br>\n<a href=\"https:\/\/twitter.com\/pbsupplyco\" target=\"_blank\" rel=\"noopener noreferrer\">Clay Heller<\/a> - marketing director @ <a href=\"https:\/\/www.photoboothsupplyco.com\" target=\"_blank\" rel=\"noopener noreferrer\">Photobooth Supply Co<\/a><\/p>\n<p>Let\u2019s dive&nbsp;in!<\/p>\n<h2>Why become a marketing manager?<\/h2>\n<p>Do you even know why you want to become a marketing manager?<\/p>\n<p>If you do, by all means, scroll ahead. If you don\u2019t, get ready to fall in love because being a marketing manager is a lot of&nbsp;fun.<\/p>\n<h3>Good money<\/h3>\n<p>Marketing manager ranks No. 45 in <a href=\"https:\/\/money.usnews.com\/careers\/best-jobs\/marketing-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">U.S. News and World Report<\/a>\u2019s list of The 100 Best Jobs and No. 14 in its list of Best Paying Jobs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16636\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/marketing-manager-salary-quick-stats.png\" alt width=\"900\" height=\"608\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/marketing-manager-salary-quick-stats.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/marketing-manager-salary-quick-stats-768x519.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/marketing-manager-salary-quick-stats-629x425.png 629w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Depending where you look \u2014 <a href=\"https:\/\/www.glassdoor.com\/Salaries\/marketing-manager-salary-SRCH_KO0,17.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Glassdoor<\/a>, <a href=\"https:\/\/www.paysa.com\/salaries\/marketing-manager--t\" target=\"_blank\" rel=\"noopener noreferrer\">Paysa<\/a>, <a href=\"https:\/\/www.linkedin.com\/salary\/explorer?countryCode=us&amp;titleId=26\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>, or <a href=\"https:\/\/angel.co\/salaries\/marketing-manager\" target=\"_blank\" rel=\"noopener noreferrer\">AngelList<\/a> \u2014 salaries range from $68,000 to $185,000, with the average being around $72,000.<\/p>\n<h3>Easy and fast career progression<\/h3>\n<p>There\u2019s no glass ceiling in marketing. So as long as you tie your salary to revenue, and get results for the business (by meeting and exceeding your KPIs), you\u2019ll be able to continually increase your salary and move up to having a share in your company.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16632\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/marketing-manager-average-salary.png\" alt width=\"900\" height=\"480\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/marketing-manager-average-salary.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/marketing-manager-average-salary-768x410.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/marketing-manager-average-salary-680x363.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<h3>In-demand position<\/h3>\n<p>Marketing manager positions have a higher than average projected growth rate, according to both <a href=\"http:\/\/www.monster.com\/marketing-careers\" target=\"_blank\" rel=\"noopener noreferrer\">Monster<\/a> and <a href=\"https:\/\/money.usnews.com\/careers\/best-jobs\/marketing-manager\" target=\"_blank\" rel=\"noopener noreferrer\">U.S. News and World Report<\/a>. Therefore, it\u2019s really not difficult to <a href=\"https:\/\/ahrefs.com\/blog\/marketing-interview-questions\/\">land a job as a marketing manager<\/a> if you\u2019re good.<\/p>\n<h3>Flexible lifestyle<\/h3>\n<p>Whether you want to freelance or work full-time, marketing allows you to work from anywhere in the world with the Internet connection.<\/p>\n<p>It\u2019s pretty easy to find flexible, remote marketing manager gigs all over the globe when you scour the right job&nbsp;sites.<\/p>\n<h3>Robot-proof<\/h3>\n<p>As of 2016, there were nearly 205,900 marketing managers, and by 2024, that number is projected to increase by nine percent.<\/p>\n<p>So while everyone else\u2019s job is getting automated by robots, marketing managers are here to stay -- for a while at&nbsp;least.<\/p>\n<p>In fact, we only have a <a href=\"https:\/\/willrobotstakemyjob.com\/11-2021-marketing-managers\" target=\"_blank\" rel=\"noopener noreferrer\">1.4 percent chance of automation<\/a>, which means we\u2019re \u201ctotally safe\u2026\u201d for&nbsp;now.<\/p>\n<h3>Transferrable skillset<\/h3>\n<p>Last but certainly not least, marketing managers have rich, transferrable skillsets, meaning they have skills that are useful for just about any job -- including startup founder or entrepreneur.<\/p>\n<p>Of course, it\u2019s not all rainbows and unicorns. Being a marketing manager can be stressful because you\u2019re directly responsible for meeting challenging KPIs. And work-life balance can tilt in the work direction often.<\/p>\n<p>Don\u2019t let that deter you though. Marketing is more rewarding than not. I\u2019ll prove it. Here\u2019s exactly what they do everyday.<\/p>\n<h2>What does a marketing manager do?<\/h2>\n<p>Ask a marketing manager what they do all day, and you\u2019ll probably leave the conversation feeling very confused -- for two reasons.<\/p>\n<ol>\n<li>Marketers use lots of jargon.<\/li>\n<li>And marketers do a lot of different things every&nbsp;day.<\/li>\n<\/ol>\n<p>Ask Google what a marketing manager does, and you\u2019ll read a lot of outdated, trite answers based on what marketing managers did before the Internet existed.<\/p>\n<p>So because you asked (and didn\u2019t receive), we\u2019re going to give you the the simplest yet most comprehensive, up-to-date answer ever to: What does a marketing manager do?<\/p>\n<p>Ready?! Well, it totally depends.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16729\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/ahrefs-blog-how-to-become-a-marketing-manager-ill-900.jpg\" alt width=\"900\" height=\"584\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/ahrefs-blog-how-to-become-a-marketing-manager-ill-900.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/ahrefs-blog-how-to-become-a-marketing-manager-ill-900-768x498.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/ahrefs-blog-how-to-become-a-marketing-manager-ill-900-655x425.jpg 655w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>It depends on whether or not you work for a large corporation or a small to medium sized business. If you work for a corporation, you\u2019ll likely be a marketing manager who specializes in a specific channel, i.e. Paid Acquisition Marketing Manager or Social Media Marketing Manager. If you work for a startup or SMB, you\u2019ll likely be wearing many more&nbsp;hats.<\/p>\n<p>Instead of getting granular, we\u2019re going to focus on the jobs every type of marketing manager does.<\/p>\n<p>Marketing managers top job is to find ways to grow the business (ideas), execute those ideas (campaigns) and then analyze and report on those campaigns.<\/p>\n<p>In jargon, job description speak: Implement and report on marketing initiatives.<\/p>\n<p>These campaigns usually require additional resources; therefore, marketing managers do a lot of collaborating, outsourcing and managing.<\/p>\n<p>\u201cMarketing touches everything in an organization, so I have to make sure I\u2019m connecting with the leaders of the various teams. For example, I need to be aware of the product roadmap and new features so I can schedule webinars to address questions and create new <a href=\"https:\/\/ahrefs.com\/blog\/faq-pages-seo\/\">FAQ pages<\/a> on the website,\u201d <a href=\"https:\/\/www.opensesame.com\/blog\/life-startup-marketing-manager\" target=\"_blank\" rel=\"noopener noreferrer\">Katie Hurst, OpenSesame marketing manager, said<\/a>. \u201cI also need to make sure our sales team is receiving enough relevant leads and that our content team has the tools to please our sellers.\u201d<\/p>\n<p>Which is actually a nice segway.<\/p>\n<h2>What do employers want in a marketing manager?<\/h2>\n<p>A lot of things. But first and foremost, employers want a marketing manager who can grow things.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> I want a marketing manager who understands how to grow and keep an audience so that we have ongoing options to communicate directly with customers and prospects. That means understanding the messaging, the execution, the tools, and the consistency it takes to build a relationship with a group of people.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Joe Pulizzi\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/joe-pulizzi.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Joe Pulizzi,<\/span> <span class=\"quote-author-job\">Founder @ Content Marketing Institute<\/span><\/div><\/div><\/blockquote>\n<p>At the end of the day, marketing comes down to growth -- growing revenue by increasing customers. Increasing customers by increasing traffic, etc. In order to grow these things, marketing managers must have a foundational skillset (and toolset) under their belts. Here are the specifics.<\/p>\n<h3>What skills do I&nbsp;need?<\/h3>\n<p>Again, it totally depends on the size of the company. With that being said, regardless of company size, all marketing managers must have a good understanding of the entire marketing landscape.<\/p>\n<p>Before we dive into what exactly those skills (hard and soft) are, keep in mind that you don\u2019t have to be an expert in every single skill we list below. In fact, it\u2019s best if you shape yourself like a \u201cT\u201d (AKA become a T-Shaped Marketer).<\/p>\n<p><a href=\"https:\/\/agileleanlife.com\/t-shaped-skills-every-area-life\/\" target=\"_blank\" rel=\"noopener noreferrer\">T-Shaped Marketers<\/a> (generalists), have skills and knowledge that are both deep and broad while I-shaped people (specialists) have a deep understanding of their discipline, but not necessarily anything else.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16730\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/ahrefs-blog-how-to-become-a-marketing-manager-chart-900.jpg\" alt width=\"900\" height=\"678\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/ahrefs-blog-how-to-become-a-marketing-manager-chart-900.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/ahrefs-blog-how-to-become-a-marketing-manager-chart-900-768x579.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/ahrefs-blog-how-to-become-a-marketing-manager-chart-900-564x425.jpg 564w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>T-Shaped marketers are an entire post in and of itself though so we won\u2019t go deeper into it now. If you\u2019d like to learn more, <a href=\"https:\/\/blog.bufferapp.com\/t-shaped-marketer\" target=\"_blank\" rel=\"noopener noreferrer\">read this post on Buffer<\/a>.<\/p>\n<p>So let\u2019s move on and dissect the skills (hard and soft) marketing managers must bring to the&nbsp;team.<\/p>\n<h4>Must-Have Soft Skills<\/h4>\n<p>When we asked CMOs and marketing directors what skills were non-negotiable when hiring a marketing manager, nearly all of them listed multiple soft skills well before they ever mentioned hard&nbsp;ones.<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Soft_skills\" target=\"_blank\" rel=\"noopener noreferrer\">Soft skills are<\/a> a combination of personal attributes that enable people to effectively navigate their environment, work well with others, perform well, and achieve their goals with complementary hard skills.<\/p>\n<p>Below you\u2019ll find a list of the most sought-after soft skills in marketing managers.<\/p>\n<h5>Ability to Execute<\/h5>\n<p>Being able to execute on a plan is one of the most important things a marketing manager can do, according to Kevan Lee, <a href=\"http:\/\/www.kevanlee.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Director of Marketing at Buffer<\/a>.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> Has the person shown a history of executing well on a given strategy or project? Do they deliver on time? Do they deliver a high quality of work? At the marketing manager level, you\u2019re expected to drive results with some strategic support (from a marketing director, VP, or C-level teammate, usually). Being able to execute on a plan is one of the most important things you can&nbsp;do.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Kevan Lee\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/kevan-lee.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Kevan Lee,<\/span> <span class=\"quote-author-job\">Director of Marketing @ Buffer&nbsp;<\/span><\/div><\/div><\/blockquote>\n<h5>Collaborative<\/h5>\n<p>Marketing managers must play well with others. Not only do they have to work within their department to get stuff done, but they are also likely going to need resources from other departments within the organization.<\/p>\n<p>For example, 10x content, such as custom tools for customers, is a current marketing tactic since the rise of Product Hunt and Crew. While some marketers may dabble in HTML, SQL and CSS, most can\u2019t build a custom tool without the help of the UX and development teams.<\/p>\n<p>Being a collaborator all comes down to how much empathy you have for others. Therefore, a marketing manager should have a lot of empathy.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> Empathy is important for the personal relationships you build with your teammates via 1:1s, coaching, mentoring, etc. There are lots of different interpersonal skills a marketing manager can have. If they don\u2019t have empathy, then the other skills won\u2019t really matter. Empathy for your teammates -- seeing things from their perspective -- is&nbsp;huge.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Kevan Lee\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/kevan-lee.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Kevan Lee,<\/span> <span class=\"quote-author-job\">Director of Marketing @ Buffer&nbsp;<\/span><\/div><\/div><\/blockquote>\n<blockquote><p><strong>Who does a marketing manager work&nbsp;with?<\/strong><br>\nDepending on the size of the company, your boss may be a marketing director, VP of marketing, chief marketing officer (CMO) or, at smaller businesses, the CEO or company founder.<\/p>\n<p>As for direct reports, a marketing manager at a startup may have none, besides perhaps an intern or two. At a larger company, you will likely have marketing assistants or associates that report to you or a team of content producers.<\/p><\/blockquote>\n<h5>Fast Learner\/Adaptable<\/h5>\n<p>Marketing managers face a lot of challenges today. One of the top ones being the ability to deal with a constant state of flux in the marketing landscape. New trends, tactics and tools seem to pop up weekly -- if not&nbsp;daily.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> The digital marketing landscape evolves constantly, and hiring a person that can adapt to those changes (and industry changes) is critical, as that\u2019s not an easy skill to pick up later in&nbsp;life.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Rod Austin\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/rod-austin.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Rod Austin,<\/span> <span class=\"quote-author-job\">Director of Marketing @ Pagely<\/span><\/div><\/div><\/blockquote>\n<h5>Creative Problem Solving\/Critical Thinking and Problem Solving<\/h5>\n<p>As we\u2019ve mentioned in a <a href=\"https:\/\/ahrefs.com\/blog\/growth-hacking\/\">previous post<\/a>, growth hacking is just creative problem solving.<\/p>\n<p>Marketing managers are faced with challenging dilemmas daily.<\/p>\n<p>Why is revenue decreasing? How can we decrease our churn rate? How can I get more traffic to our site? And a lot times, you\u2019ll have to solve these challenges with limited resources.<\/p>\n<p>These are just a few of the problems that a marketing manager will need to find creative solutions for. And this leads us to hard skills.<\/p>\n<h4>Must-Have Hard Skills<\/h4>\n<p><a href=\"http:\/\/www.investopedia.com\/terms\/h\/hard-skills.asp#ixzz4nWDPeZ8j\" target=\"_blank\" rel=\"noopener noreferrer\">Hard skills<\/a> are specific, teachable abilities that can be defined and measured, such as typing, writing, math, reading and the ability to use software programs.<\/p>\n<p>These are much easier to develop than soft skills.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> There\u2019s nothing that can\u2019t be taught.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Szymon Klimczak\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/szymon-klimczak.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Szymon Klimczak,<\/span> <span class=\"quote-author-job\">CMO @ LiveChat<\/span><\/div><\/div><\/blockquote>\n<p>Although, I will add that the difficulty comes when you have to learn skills that aren\u2019t exactly related.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> Any marketing manager that I hire needs to have a strong mix of creativity and analytical abilities. I need someone that can truly understand data and then use that knowledge to develop creative marketing strategies.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Eli Schwartz\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/eli-schwarz.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Eli Schwartz,<\/span> <span class=\"quote-author-job\">Director of Marketing @ SurveyMonkey<\/span><\/div><\/div><\/blockquote>\n<p>So without further ado, here\u2019s the hard skills you must learn if you want to become a marketing manager in&nbsp;2017.<\/p>\n<h5>Analytical<\/h5>\n<p>The overwhelming majority of senior marketers will agree with Schwartz. They expect marketing managers to make data-driven decisions.<\/p>\n<p>Metric-based decisionmaking is at the top of Austin\u2019s list&nbsp;too.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> You want to find someone who makes marketing decisions based on measurable numbers, not intuition.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Rod Austin\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/rod-austin.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Rod Austin,<\/span> <span class=\"quote-author-job\">Director of Marketing @ Pagely&nbsp;<\/span><\/div><\/div><\/blockquote>\n<p>Marketing is no longer the dark art it once was. Today, it is based on data. So you must be able to understand how to get around the latest <a href=\"https:\/\/ahrefs.com\/blog\/marketing-analytics-tools\/\">marketing analytics tools<\/a>, which we\u2019ll mention in a latter section (stay&nbsp;tuned).<\/p>\n<p>Once you get the data, you\u2019ll need to know how to extract valuable insights from the&nbsp;data.<\/p>\n<p>For example, if you see that traffic is significantly increasing while conversions are drastically decreasing, you need a red flag to go off in your head, hypotheses for why this could be happening and experiments you can run to find the solution the fastest.<\/p>\n<h5>Understanding your customers (Empathy)<\/h5>\n<p>While analytical skills are important, they\u2019re not necessarily more important than understanding your customers. Clay Heller, marketing director at Photobooth Supply Co, offers a prime example.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> Large amounts of data about our customers had always told us that they didn\u2019t have college degrees. It didn\u2019t tell us why. So we were dumbing down a lot of content, when really all the customer wanted was more exciting and fast paced stuff. They\u2019d passed on college because it was boring, not because it was too difficult.&nbsp;<\/div><\/blockquote>\n<p>How did Heller figure this out? Because he was on the frontline, talking to customers as a tech support rep.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> And all of those insights came from talking to people as a tech. It\u2019s one of the most powerful paths you can take, and it\u2019s something that can always make your work better. Ask the support department if you can listen in on some calls or help them write some emails. They\u2019re always going to be happy for the help, and you can use this as a springboard for so many things. Our CEO always pays more attention when the information I bring him is straight from the people, rather than filtered through a survey.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Clay Heller\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/09\/photo1.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Clay Heller,<\/span> <span class=\"quote-author-job\">marketing director @ Photobooth Supply Co<\/span><\/div><\/div><\/blockquote>\n<h5>Digital Advertising<\/h5>\n<p>Amongst digital <a href=\"https:\/\/ahrefs.com\/blog\/marketing-skills\/\">marketing skills<\/a>, digital advertising is the highest in demand, according to a <a href=\"http:\/\/pages.mckinleymarketingpartners.com\/BD_WC-2017FEB22-ALL-WP-HiringTrends_ContentRequestPage.html\" target=\"_blank\" rel=\"noopener noreferrer\">2017 MarketingProfs report<\/a>.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/online-advertising\/\">Digital advertising<\/a> includes paid social (Facebook, Twitter, Instagram, etc.), AdWords, retargeting campaigns and&nbsp;more.<\/p>\n<p>Social media ads are a great place to get your feet wet because spending will <a href=\"https:\/\/www.emarketer.com\/Article\/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015\/1012357\" target=\"_blank\" rel=\"noopener noreferrer\">likely exceed $35 billion this year<\/a>, representing 16 percent of all digital ad spending globally.<\/p>\n<p>And if you want to get granular, Facebook seems to be the platform of choice amongst digital advertisers, with Instagram not far behind.<\/p>\n<p>As of last year, Facebook generated $6.8 billion in advertising revenue, an increase from $4.3 billion the year prior, while Instagram, which has only offered ads for two years, made an estimated <a href=\"https:\/\/blog.hootsuite.com\/social-media-advertising-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">$1.53 billion in revenue<\/a>. That\u2019s double the amount they made in year&nbsp;one.<\/p>\n<p>Here\u2019s a few things to learn about Facebook Ads, <a href=\"http:\/\/www.jeffbullas.com\/10-skills-a-digital-marketing-manager-needs-to-succeed\/\" target=\"_blank\" rel=\"noopener noreferrer\">according to Jeff Bullas<\/a>:<\/p>\n<div class=\"subtitles-list\">\n<ul>\n<li>How to extract value from Facebook Insights<\/li>\n<li>How to use the Power Editor<\/li>\n<li>How to successfully use Lookalike Audiences<\/li>\n<li>How to successfully use Custom Audiences<\/li>\n<li>What oCPM bidding is<\/li>\n<li>How to test\/experiment ads<\/li>\n<\/ul>\n<\/div>\n<h5>Content Marketing<\/h5>\n<p>The second most in-demand digital marketing skill, behind digital advertising, is content creation and curation, according to the same MarketingProfs report.<\/p>\n<p>Content marketing is what I like to call nonchalant advertising. In short, content marketers create and distribute content (i.e. blog posts, ebooks, videos, visuals, and more). The content does NOT explicitly promote a company but rather it answers its target audiences questions.<\/p>\n<p>The idea is, by educating your audience, instead of spamming them with promotional fluff, they\u2019ll convert faster and become loyal ambassadors without ever directly asking.<\/p>\n<h5>Communication (Written and visual)<\/h5>\n<p>Marketing is all about successfully communicating your intended message to your target audience to get them to take a desired action.<\/p>\n<p>There\u2019s a lot of different ways to communicate today, but above all else, marketing managers need to be good writers and designers.<\/p>\n<p>For instance, as a marketing manager, one day you\u2019ll be writing copy for a landing page and then designing that landing page. The next day, you\u2019ll be writing or editing a blog post along with creating original, well-designed images and graphics to make it visually appealing.<\/p>\n<h5>SEO<\/h5>\n<p>Think of content marketing and <a href=\"https:\/\/ahrefs.com\/blog\/learn-seo\/\">SEO<\/a> as peanut butter and fluff (yes, fluff &gt; jelly). Content marketing is the main attraction (the peanut butter) while SEO is the fluff added for a better experience.<\/p>\n<p>Every time you publish a piece of content, you must optimize it for organic search. You do this by conducting keyword research, finding a focus keyword, and writing SEO-optimized title tags, meta descriptions and&nbsp;URLs.<\/p>\n<h5>Outreach<\/h5>\n<p>Marketing managers are required to be phenomenal relationship builders, i.e. they need to be <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">good at outreach<\/a>.<\/p>\n<p>Outreach involves contacting another blog editor or site owner with an \u201cask.\u201d Maybe you want a backlink to your site or maybe you just want an editor to accept your guest post -- both are examples of \u201casks\u201d because you\u2019re asking someone else for something that benefits you.<\/p>\n<h5>Branding and Storytelling<\/h5>\n<p><a href=\"https:\/\/www.fastcompany.com\/3031419\/why-our-brains-crave-storytelling-in-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Ninety-two percent<\/a> of consumers want ads that read like stories, saying they trust earned media above all other forms of advertising. So in order <a href=\"https:\/\/ahrefs.com\/blog\/earned-media\/\">to land earned media<\/a> and please consumers, you need to tell a good story above all&nbsp;else.<\/p>\n<p>It\u2019s only after these non-negotiable skills do hiring managers, like <a href=\"https:\/\/www.goinflow.com\/author\/everett\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inflow\u2019s Director of Marketing Everett Sizemore<\/a>, begin to look at platform-specific skills, like software and tools, when hiring a marketing manager.<\/p>\n<h2>Are there any requirements?<\/h2>\n<p>Besides meeting (and exceeding) KPIs? Nope, there is no glass ceiling in marketing.<\/p>\n<p>But what about a college degree? And are there any certifications you should take? For those of you persisting, here are your answers.<\/p>\n<h4>Education<\/h4>\n<blockquote class=\"small\"><div class=\"quote-content\"> Experience by far trumps education.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Dan McGaw\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/dan-mcgaw.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Dan McGaw,<\/span> <span class=\"quote-author-job\">CMO @ Effin Amazing<\/span><\/div><\/div><\/blockquote>\n<p>The problem with education today is that it doesn\u2019t teach modern marketing practices. It teaches you outdated marketing theories.<\/p>\n<p>Most marketing manager positions list at least a Bachelor\u2019s degree as a requirement in their <a href=\"https:\/\/ahrefs.com\/blog\/seo-job-description\/\">job descriptions<\/a>, but it\u2019s really just a filter. If a candidate has a lot of great experience under their belt, then the education requirement will be dropped.<\/p>\n<h4>Certifications<\/h4>\n<p>Apart from certifications that Google provides on the various marketing tools they have, the most widely recognised certification is probably the one by <a href=\"https:\/\/academy.hubspot.com\/certification\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a>.<\/p>\n<p>There is also <a href=\"http:\/\/www.copyblogger.com\/certified-content-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Copyblogger\u2019s Certified Content Marketers certification<\/a>.<\/p>\n<h3>What software and tools does a marketing manager use?<\/h3>\n<p>One of my favorite parts of being a marketer is using the latest and greatest software and tools to help me do things like, spy on my competitors, schedule content ahead of time, or hell, automate specific processes entirely.<\/p>\n<p>\u201cThere\u2019s an app for that,\u201d has never rang more true than today. In fact, Chief Marketing Technologist Scott Brinker, said (in 2014!) that marketers use more than 100 software programs on a regular basis. <a href=\"http:\/\/chiefmartec.com\/2014\/09\/marketers-frequently-use-100-software-programs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brinker\u2019s argument is pretty good<\/a>:<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> At the top of the pyramid, there are applications that we naturally think of as \u201cmarketing software\u201d such as CRM (probably with extra \u201capps\u201d installed), marketing automation, web analytics (likely several), your website CMS, possibly a separate blog system like WordPress. If you\u2019re using WordPress, how many plugins do you have installed? Each one is small software program. On your website or blog, perhaps you\u2019re running little scripts (i.e., software) for A\/B testing, mouse tracking, social sharing, personalization, live chat, discussion threads, feedback surveys, calling tracking, ad retargeting, etc. \u2014 possibly all coordinated through a tag management system. Ever run an SEO audit or a security analysis on your website? More software.&nbsp;<\/div><\/blockquote>\n<p>Below we detail the different types of software and tools marketing managers should be familiar with and provide a few specific examples for&nbsp;each.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP:<\/div><div class=\"recommendation-content\"> If you want to work for a specific company, use a tool like SiteStacks, Siftery or Builtwith to look up the specific tools they\u2019re using by simply typing in their website URL. You can also check out Product Hunt\u2019s curated collection of marketing tools.&nbsp;<\/div><\/div>\n<h4>[Marketing] Automation<\/h4>\n<p>The goal of <a href=\"https:\/\/blog.hubspot.com\/insiders\/what-is-marketing-automation-a-beginners-guide?_ga=2.207582867.1892840589.1500735213-1552150438.1500329223\" target=\"_blank\" rel=\"noopener noreferrer\">automation software<\/a> is to automate repetitive tasks, such as sending emails and scheduling lead nurturing campaigns.<\/p>\n<div class=\"subtitles-list\">\n<h5>Popular Automation Tools:<\/h5>\n<ul>\n<li>HubSpot<\/li>\n<li>ActiveCampaign<\/li>\n<li>Zapier<\/li>\n<li>InfusionSoft<\/li>\n<li>Marketo<\/li>\n<li><a href=\"https:\/\/siftery.com\/categories\/marketing-automation\" target=\"_blank\" rel=\"noopener noreferrer\">And more<\/a><\/li>\n<\/ul>\n<\/div>\n<h4>SEO<\/h4>\n<p>SEO tools are probably the most exciting of all because there is so much you can do with them. Marketing managers use SEO tools for link building, technical SEO, keyword research, rank tracking, content optimization and backlink analysis.<\/p>\n<p>Here\u2019s some of the most popular SEO&nbsp;tools:<\/p>\n<ul>\n<li>Ahrefs<\/li>\n<li>Moz<\/li>\n<li>SEMrush<\/li>\n<li>Majestic<\/li>\n<li>Screaming Frog<\/li>\n<li>DeepCrawl<\/li>\n<\/ul>\n<h4>Email Marketing<\/h4>\n<p>Marketing managers use email marketing software to send one-to-many emails. While there are various levels of email marketing software -- from simple to advanced -- <a href=\"https:\/\/www.datanyze.com\/market-share\/email-marketing\/mailchimp-market-share\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp is by far the market leader<\/a> in regards to email marketing software market share.<\/p>\n<p>Other email marketing tools include:<\/p>\n<ul>\n<li>Newsletter software (Constant Contact, Aweber, Campaign Monitor)<\/li>\n<li>Drip email software (Drip)<\/li>\n<li>Form capture tool (Sumo, Leadpages)<\/li>\n<\/ul>\n<p><a href=\"https:\/\/siftery.com\/categories\/email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Check out Siftery<\/a> to see these tools broken down into more granular sub-categories.<\/p>\n<h4>Social Media Marketing<\/h4>\n<p>The most important <a href=\"https:\/\/siftery.com\/categories\/social-media\" target=\"_blank\" rel=\"noopener noreferrer\">social media marketing tool<\/a> in your arsenal is your social media scheduling tool. Buffer and Hootsuite are the market leaders in this category.<\/p>\n<p>Other types of tools you\u2019ll want to know how to use include:<\/p>\n<div class=\"subtitles-list\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">Social media influencer marketing<\/a> (i.e. BuzzSumo)<\/li>\n<li>Social media monitoring (i.e. Mention)<\/li>\n<li>Social media ad management (i.e. Adespresso)<\/li>\n<li>Social media analytics (i.e. BuzzSumo)<\/li>\n<li>URL shortener tools (i.e.&nbsp;Bitly)<\/li>\n<li>Social media amplification (i.e.&nbsp;Quuu)<\/li>\n<\/ul>\n<\/div>\n<h4>Content Marketing<\/h4>\n<p>Because content marketing relies on SEO, social media marketing and email marketing, you\u2019ll need all of the tools above plus some writing tools to plan, publish, manage and promote your content.<\/p>\n<div class=\"subtitles-list\">\n<ul>\n<li>Content management system (i.e. WordPress)<\/li>\n<li>Editorial calendar planning (i.e. Trello)<\/li>\n<li>Writing and editing (i.e. Grammarly, Google Docs)<\/li>\n<li>Syndication (i.e. Medium)<\/li>\n<li>Outreach (i.e. Reply.io, Mixmax)<\/li>\n<\/ul>\n<\/div>\n<h4>Design<\/h4>\n<p>As we mentioned above, marketing managers should have an eye for good design because one of their main responsibilities is executing marketing campaigns, which will require marketing collateral.<\/p>\n<p>Here\u2019s a few common design tools marketing managers use:<\/p>\n<div class=\"subtitles-list\">\n<ul>\n<li>Landing page software (i.e. Instapage, Leadpages)<\/li>\n<li>Images for social media, digital ads and blog posts (Canva, Adobe Illustrator and Photoshop, Sketch)<\/li>\n<\/ul>\n<\/div>\n<h4>Marketing Intelligence<\/h4>\n<p>Marketers are good at finding information (i.e. researching). On any given day, they\u2019ll need&nbsp;to:<\/p>\n<div class=\"subtitles-list\">\n<ul>\n<li>Find an important person\u2019s [correct] email address (hunter.io)<\/li>\n<li>Know if someone opened (and clicked) your email (Yesware)<\/li>\n<li>Know what their users are doing on their website (Hotjar)<\/li>\n<li>Find more information on someone (CrystalKnows, Clearbit)<\/li>\n<li>Learn more about their competitors (Datanyze, Similarweb, Audiense, Spyfu)<\/li>\n<li>Personalization\/Testing (Optimizely)<\/li>\n<\/ul>\n<\/div>\n<h4>PR\/Outreach<\/h4>\n<p>Not only do marketing managers have to produce content but they have to get eyeballs on that content. One way they do this is through \u201cPR\u201d and outreach.<\/p>\n<p>Here\u2019s a few popular PR&nbsp;tools:<\/p>\n<div class=\"subtitles-list\">\n<ul>\n<li>Conduct outreach at scale (Buzzstream, Reply.io, Mixmax)<\/li>\n<li>Find people\u2019s emails (hunter.io, headreach)<\/li>\n<li>Get earned media coverage (Help a Reporter Out or <a href=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\">HARO<\/a>)<\/li>\n<li>Receive brand alerts (Ahrefs, Google Alerts, Mention)<\/li>\n<\/ul>\n<\/div>\n<p>If you want to learn about even more marketing tools, <a href=\"https:\/\/ahrefs.com\/blog\/marketing-tools\/\">here\u2019s a post for you to Pocket<\/a>.<\/p>\n<h2>How do you measure the success of a marketing manager?<\/h2>\n<p>This is the section where marketing can get messy (and stressful) because marketing is directly tied to the results of the company. At least they are at LiveChat (and the other companies we interviewed for this&nbsp;post).<\/p>\n<p>Klimczak defines KPIs that connect to the results of the business. On their team, every person has their own focus, so it\u2019s relatively easy to where the company is progressing and where it\u2019s plateauing.<\/p>\n<p>LiveChat\u2019s company-wide KPI is customer growth rate, which they publicly report on a monthly basis.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> It\u2019s very easy to translate the work and results of every person on the marketing team to the results of our company. Incoming traffic, number of trial accounts, quality of trial accounts - these are the KPIs we operate on in terms of analyzing the results at LiveChat.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Szymon Klimczak\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/szymon-klimczak.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Szymon Klimczak,<\/span> <span class=\"quote-author-job\">CMO @ LiveChat<\/span><\/div><\/div><\/blockquote>\n<p>Key performance indicators (KPIs) will vary from company-to-company.<\/p>\n<p>For instance, a company with only one marketing manager might have that manager focused on number of new users or leads, whereas a company with multiple marketing managers will likely have each manager solely responsible for blog traffic or brand awareness\/reach, Lee,&nbsp;said.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> In terms of direct KPIs, that is likely to range quite a bit, company-to-company. For instance, a company where there\u2019s only one marketing manager might ask that manager to be accountable for acquisition of new users or leads. A company with multiple managers might have a manager who is solely responsible for blog traffic or brand awareness\/reach. At the very least, I\u2019d recommend reviewing your data weekly, and then chatting with your lead about KPIs no less than every four&nbsp;weeks.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Kevan Lee\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/kevan-lee.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Kevan Lee,<\/span> <span class=\"quote-author-job\">Director of Marketing @ Buffer<\/span><\/div><\/div><\/blockquote>\n<h2>How do you become a marketing manager in the 21st century?<\/h2>\n<blockquote class=\"small\"><div class=\"quote-content\"> To become a marketing manager, the first place you should start is making sure you are marketing yourself correctly. This will not only give you relevant experience in marketing, but will bolster you are someone who knows their shit. I would also recommend volunteering in marketing positions for non-profits. I used this tactic to build my experience and others trust in my skills.weeks. <\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Dan McGaw\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/08\/dan-mcgaw.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Dan McGaw,<\/span> <span class=\"quote-author-job\">CMO @ Effin Amazing<\/span><\/div><\/div><\/blockquote>\n<p>Don\u2019t take his advice the wrong way though. If you can land a marketing job now, go get one. Start wherever you can to gain experience and build from&nbsp;there.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>Now, it\u2019s your turn to get the attention of companies throughout the&nbsp;world.<\/p>\n<p>There\u2019s no reason you can\u2019t. We\u2019ve explained how to become a marketing manager in the fastest way possible. The rest is up to&nbsp;you.<\/p>\n<p>All you have to do is start learning and gaining experience.<\/p>\n<p>The question is: Will&nbsp;you?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Google, these are the first three steps to becoming a marketing manager. While Google may not be wrong, its answer is a bit outdated and presumptuous. For starters, any experienced marketer knows that you don\u2019t need a Bachelor\u2019s<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":86,"featured_media":16691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[367],"class_list":["post-16562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Become a Marketing Manager (Advice From Those Who Made It)<\/title>\n<meta name=\"description\" content=\"Some important advice about becoming a marketing manager from people who made it and even went far beyond. 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