{"id":165618,"date":"2023-08-29T00:02:41","date_gmt":"2023-08-29T05:02:41","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=165618"},"modified":"2024-03-28T09:45:28","modified_gmt":"2024-03-28T14:45:28","slug":"content-marketing-examples","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-marketing-examples\/","title":{"rendered":"14 Hidden Gem Content Marketing Examples"},"content":{"rendered":"\n<div class=\"intro-txt\">Content marketing is full of boring blog posts and clich\u00e9d case studies. But these examples are different.<\/div>\n\n\n\n<p>Over the years, I\u2019ve helped dozens of companies with content marketing, and filled my bookmarks folder with hundreds of articles, ebooks, and videos.<\/p>\n\n\n\n<p>Amongst those bookmarks are a handful of hidden gems that stood out for being, well\u2026 fantastic<em>. <\/em>Here\u2019s my selection of cutting-edge content marketing examples.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. The Manual by Compound\" data-section=\"the-manual-by-compound\">\n\n\n\n<h2 class=\"wp-block-heading\">1. <a href=\"https:\/\/manual.withcompound.com\/\">The Manual<\/a> by Compound<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"880\" class=\"wp-image-168444\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-The-Manual-by-Compound.jpg\" alt=\"The Manual by Compound\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-The-Manual-by-Compound.jpg 916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-The-Manual-by-Compound-442x425.jpg 442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-The-Manual-by-Compound-768x738.jpg 768w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\"><\/figure>\n\n\n\n<p>The Manual is a resource library of wealth-planning guides\u2014and it really is a <em>library<\/em>. Each guide is structured as a virtual book, complete with clickable cover art, carefully-chosen chapters, and a beautifully minimalist reading experience. The Manual proves that reading online content can be (almost) as satisfying as turning the pages of a physical book.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Artifacts by Reforge\" data-section=\"artifacts-by-reforge\">\n\n\n\n<h2 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.reforge.com\/artifacts\">Artifacts<\/a> by Reforge<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"702\" class=\"wp-image-168445\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Artifacts-by-Reforge.png\" alt=\"Artifacts by Reforge\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Artifacts-by-Reforge.png 928w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Artifacts-by-Reforge-562x425.png 562w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Artifacts-by-Reforge-768x581.png 768w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\"><\/figure>\n\n\n\n<p>Artifacts is collection of business templates, but crucially, they contain the <em>actual <\/em>processes used by marketers, executives, and growth professionals at successful companies. Check out HubSpot\u2019s product launch documentation, Lyft\u2019s market health metrics, and Canva\u2019s interview process.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Built for Mars by Peter Ramsey\" data-section=\"built-for-mars-by-peter-ramsey\">\n\n\n\n<h2 class=\"wp-block-heading\">3. <a href=\"https:\/\/builtformars.com\/\">Built For Mars<\/a> by Peter Ramsey<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"919\" class=\"wp-image-168446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-UX-teardowns-by-Builtformars.jpg\" alt=\"Built For Mars by Peter Ramsey\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-UX-teardowns-by-Builtformars.jpg 953w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-UX-teardowns-by-Builtformars-441x425.jpg 441w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-UX-teardowns-by-Builtformars-768x741.jpg 768w\" sizes=\"auto, (max-width: 953px) 100vw, 953px\"><\/figure>\n\n\n\n<p>At its heart, Built For Mars is a collection of UX teardowns (answering questions like: \u201cHow does the Dominos app encourage users to buy more pizza?\u201d). But it\u2019s the design and on-page experience that stand out: every article is a treasure trove of interactive tooltips, slide decks, and auto-narrated content.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. SEO Glossary by Ahrefs\" data-section=\"seo-glossary-by-ahrefs\">\n\n\n\n<h2 class=\"wp-block-heading\">4. <a href=\"https:\/\/ahrefs.com\/seo\/glossary\">SEO Glossary<\/a> by Ahrefs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"748\" class=\"wp-image-168447\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-SEO-Glossary-by-Ahrefs.png\" alt=\"SEO Glossary by Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-SEO-Glossary-by-Ahrefs.png 935w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-SEO-Glossary-by-Ahrefs-531x425.png 531w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-SEO-Glossary-by-Ahrefs-768x614.png 768w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\"><\/figure>\n\n\n\n<p>Who says that top-ranking search content has to be thousands of words long? Our SEO Glossary is a collection of ~200 straightforward definitions, from <em>10X Content<\/em> to <em>YMYL Pages. <\/em>The glossary currently has 258 first-place rankings and generates around 66,000 monthly pageviews. Not&nbsp;bad.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Nomad List by Pieter Levels\" data-section=\"nomad-list-by-pieter-levels\">\n\n\n\n<h2 class=\"wp-block-heading\">5. <a href=\"https:\/\/nomadlist.com\/\">Nomad List<\/a> by Pieter Levels<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"812\" class=\"wp-image-168448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Nomad-List.jpg\" alt=\"Nomad List by Pieter Levels\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Nomad-List.jpg 938w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Nomad-List-491x425.jpg 491w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Nomad-List-768x665.jpg 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\"><\/figure>\n\n\n\n<p>Nomad List is my favorite example of programmatic content: hundreds or thousands of content pages created automatically from data in a database. But while programmatic content is often thin and bordering on spammy, Nomad List earns a mention because of original data and great user experience.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">Programmatic SEO, Explained for Beginners<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Fraud Fighters Manual by Unit21\" data-section=\"fraud-fighters-manual-by-unit21\">\n\n\n\n<h2 class=\"wp-block-heading\">6. <a href=\"https:\/\/www.unit21.ai\/resources\/fraud-fighters-manual\">Fraud Fighters Manual<\/a> by Unit21<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"861\" class=\"wp-image-168449\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Fraud-Fighters-Manual-by-Unit21.jpg\" alt=\"Fraud Fighters Manual by Unit21\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Fraud-Fighters-Manual-by-Unit21.jpg 1220w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Fraud-Fighters-Manual-by-Unit21-602x425.jpg 602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Fraud-Fighters-Manual-by-Unit21-768x542.jpg 768w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\"><\/figure>\n\n\n\n<p>Fraud Fighters is a free ebook about managing fraud risk. And if you think that sounds mind-numbingly dull\u2026 you\u2019d be wrong. Unit21 manage to combine psychedelic visuals and expert commentary into the rarest of things: an ebook I enjoyed reading.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Paddle Studios by Paddle\" data-section=\"paddle-studios-by-paddle\">\n\n\n\n<h2 class=\"wp-block-heading\">7. <a href=\"https:\/\/www.paddle.com\/studios\">Paddle Studios<\/a> by Paddle<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"929\" height=\"845\" class=\"wp-image-168450\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Paddly-Studios-by-Paddle.jpg\" alt=\"Paddle Studios by Paddle\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Paddly-Studios-by-Paddle.jpg 929w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Paddly-Studios-by-Paddle-467x425.jpg 467w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-Paddly-Studios-by-Paddle-768x699.jpg 768w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\"><\/figure>\n\n\n\n<p>Tons of businesses publish podcasts and video content, but few go as far as Paddle: building a Netflix-style streaming service to house them all. Paddle Studios features limited series, documentaries, and thumbnail artwork straight out of a gritty Scandanavian detective drama.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Image Background Remover by Adobe\" data-section=\"image-background-remover-by-adobe\">\n\n\n\n<h2 class=\"wp-block-heading\">8. <a href=\"https:\/\/www.adobe.com\/express\/feature\/image\/remove-background\">Image Background Remover<\/a> by&nbsp;Adobe<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"923\" class=\"wp-image-173996\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-1.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-1-680x306.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-1-768x346.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-1-1536x692.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Adobe. In case you\u2019ve heard about its product but haven\u2019t heard about the company, it\u2019s responsible for putting the \u201cphotoshopped\u201d in \u201cthis photo looks totally photoshopped.\u201d<\/p>\n\n\n\n<p>Its claim to fame on this list is a tool that automatically removes the background from any pic for free so you don\u2019t have to. If you\u2019ve ever tried to do this manually, you\u2019ll know why such a tool is a lifesaver.<\/p>\n\n\n\n<p>Millions of people search for a solution like this every month, and Adobe ranks in the top three every&nbsp;time.<\/p>\n\n\n\n<p>To illustrate, here are some of their top-performing <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/keywords\">keywords<\/a> and their search volume in the U.S.&nbsp;alone.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1172\" height=\"438\" class=\"wp-image-173997\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-2.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-2.png 1172w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-2-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-2-768x287.png 768w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\"><\/figure>\n\n\n\n<p>This site gets most of the traffic from India, where demand is even higher.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"440\" class=\"wp-image-173998\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-3.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-3.png 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-3-680x251.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-3-768x284.png 768w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\"><\/figure>\n\n\n\n<p>Naturally, it\u2019s thought about a conversion path. Removing the background is free. But in case you need to resize the image too\u2026 Adobe always has a plan (pun intended).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"895\" class=\"wp-image-173999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-4.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-4.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-4-680x297.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-4-768x336.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-4-1536x671.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Personality Test by 16Personalities\" data-section=\"personality-test-by-16personalities\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173995-_qtde64fbe890\"><\/a>9. <a href=\"https:\/\/www.16personalities.com\/free-personality-test\">Personality Test<\/a> by 16Personalities<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173995-_mzuip7cy3oyy\"><\/a><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1070\" class=\"wp-image-174000\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-5.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-5-680x355.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-5-768x401.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-5-1536x803.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/h2>\n\n\n\n<p>This content marketing example is so effective that someone built an entire business on&nbsp;it.<\/p>\n\n\n\n<p>It\u2019s a free personality test. The site sells premium content on personal growth, customized based on the test outcomes.<\/p>\n\n\n\n<p>In short, many people want to learn more about themselves and the people in their surroundings, so they seek advice in personality tests like this one. This company created an experience that stands out in every aspect, which allowed it to take advantage of that demand.<\/p>\n\n\n\n<p>This single page ranks for over 7K keywords, many of which have tens and even hundreds of thousands in search volume. This explains such surprisingly high traffic for \u201cjust\u201d a personality test.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1278\" height=\"566\" class=\"wp-image-174001\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-6.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-6.png 1278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-6-680x301.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-6-768x340.png 768w\" sizes=\"auto, (max-width: 1278px) 100vw, 1278px\"><\/figure>\n\n\n\n<p>Another notable thing is how well the conversion path is designed throughout the site with the sole purpose of sending visitors to that&nbsp;page.<\/p>\n\n\n\n<p>When you enter the site, there is absolutely no distraction; there\u2019s 100% focus on the&nbsp;test.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1012\" class=\"wp-image-174002\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-7.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-7.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-7-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-7-768x380.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-7-1536x759.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>After the test, you get a generous amount of free information on your personality. At that point, you\u2019re most likely \u201chooked.\u201d You\u2019re then offered the opportunity to upgrade your experience: more advice, tips, and more specialized tests. And the site is selling this as frictionless as technically possible.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"694\" class=\"wp-image-174003\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-8.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-8.png 1248w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-8-680x378.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-8-768x427.png 768w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\"><\/figure>\n\n\n\n<p>You even get an automatically created free profile which, I must admit, feels like your very own dedicated zone for personal exploration. Even the main CTA buttons change to lead you to your profile.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1024\" class=\"wp-image-174004\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-9.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-9.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-9-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-9-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-9-1536x768.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-9-400x200.png 400w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. 13 Reasons Your Brain Craves Infographics by NeoMan\" data-section=\"neoman-infographic\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173995-_7dzj8r5jtqmz\"><\/a>10. <a href=\"https:\/\/neomam.com\/interactive\/13reasons\/\">13 Reasons Your Brain Craves Infographics<\/a> by NeoMam<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"562\" class=\"wp-image-174005\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-10.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-10.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-10-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-10-768x480.png 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"><\/figure>\n\n\n\n<p>Launched in 2013, this is an infographic about why your brain craves infographics, created by an infographic design and marketing agency in the U.K.<\/p>\n\n\n\n<p>It\u2019s well designed and well researched. It\u2019s also one of the few interactive pieces of content we\u2019ve come across that actually resized correctly and worked on mobile (as of when this article was written).<\/p>\n\n\n\n<p>NeoMam published this piece of content in July 2013 which, according to Google Trends, was nearly the peak of a long-term trend of interest in infographics.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"995\" class=\"wp-image-174006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-11.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-11.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-11-680x330.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-11-768x373.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-11-1536x746.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>By publishing content about trending topics, you increase the pool of prospects who are likely to be interested in featuring the content. It\u2019s akin to publishing something about the Barbie movie in 2023\u2014if the content is good, journalists and bloggers will be falling over themselves to cover&nbsp;it.<\/p>\n\n\n\n<p>And that\u2019s exactly what happened in this case. NeoMam\u2019s infographic got featured on a lot of huge sites, such as Huffington Post, Harvard Business Review, and Entrepreneur:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1079\" class=\"wp-image-174007\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-12.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-12.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-12-680x358.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-12-768x405.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-12-1536x809.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>But what\u2019s also notable is this work was featured in other lists like this one. So if someone looking for infographic inspiration comes across this example, they may hire the agency that created it.<\/p>\n\n\n\n<p>Danny Ashton, the founder of NeoMam, also puts some of the success down to the quality and depth of research:<\/p>\n\n\n\n<p>Back in 2013 you could get away with sources that didn\u2019t quite make sense or just link to a blog. But one of the things I said to the team when we did this was to only talk about things that we could cite with a scientific journal. Going the extra mile when it comes to research quality was key for getting the trust from journalists looking to cover the&nbsp;story.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Bitcoin Market Data by CoinDesk\" data-section=\"coindesk-data\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173995-_mgrxdoihn9g0\"><\/a>11. <a href=\"https:\/\/www.coindesk.com\/price\/bitcoin\/\">Bitcoin Market Data<\/a> by CoinDesk<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"1292\" class=\"wp-image-174008\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-13.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-13.png 1378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-13-453x425.png 453w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-13-768x720.png 768w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\"><\/figure>\n\n\n\n<p>CoinDesk is an online magazine devoted to cryptocurrencies, web3, and the underlying technology. This example is one of the web\u2019s go-to sources for checking the latest price of Bitcoin and some related market data.<\/p>\n\n\n\n<p>There are millions of searches for the live price of Bitcoin every month. With this page, CoinDesk ranks high for these searches and generates massive traffic it doesn\u2019t need to pay&nbsp;for.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1286\" height=\"610\" class=\"wp-image-174009\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-14.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-14.png 1286w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-14-680x323.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-14-768x364.png 768w\" sizes=\"auto, (max-width: 1286px) 100vw, 1286px\"><\/figure>\n\n\n\n<p>What\u2019s in it for CoinDesk to go through all of that hassle to provide fresh market data? Especially when traders get their data from their trading apps? I can think of a few things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertising revenue from on-site ads, which get millions of&nbsp;views.<\/li>\n\n\n\n<li>Affiliate revenue; the \u201cbuy\/sell\u201d button you can see in the screenshot leads to third-party trading apps.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/website-authority\">Authority<\/a> from all of the links pointing to that site. Which can, in turn, help it rank other content.<\/li>\n\n\n\n<li>Last but not least, increased readership. Its core content (news) is just a click&nbsp;away.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Auto Loan Calculator by Cars.com\" data-section=\"cars-loan-calculator\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173995-_7gv4t0q8gjnn\"><\/a>12. <a href=\"https:\/\/www.cars.com\/car-loan-calculator\/\">Auto Loan Calculator<\/a> by Cars.com<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1576\" height=\"1382\" class=\"wp-image-174010\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-15.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-15.png 1576w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-15-485x425.png 485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-15-768x673.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-15-1536x1347.png 1536w\" sizes=\"auto, (max-width: 1576px) 100vw, 1576px\"><\/figure>\n\n\n\n<p>Cars.com\u2019s Auto Loan Calculator does exactly what it says on the tin. But as you may have guessed, cars.com is not in the calculator business\u2014it\u2019s an online car marketplace.<\/p>\n\n\n\n<p>Once it calculates the monthly payment amount, there\u2019s an auto-generated search box underneath that lets you \u201csearch for cars in your budget.\u201d Of course, the list of cars comes from cars.com.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1944\" height=\"1232\" class=\"wp-image-174011\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-16.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-16.jpg 1944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-16-671x425.jpg 671w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-16-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-16-768x487.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-16-1536x973.jpg 1536w\" sizes=\"auto, (max-width: 1944px) 100vw, 1944px\"><\/figure>\n\n\n\n<p>The phrase \u201ccar loan calculator\u201d gets an estimated 475K monthly searches in the U.S.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1142\" height=\"732\" class=\"wp-image-174012\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-17.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-17.png 1142w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-17-663x425.png 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-17-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-17-768x492.png 768w\" sizes=\"auto, (max-width: 1142px) 100vw, 1142px\"><\/figure>\n\n\n\n<p>The calculator ranks in the top three in Google for that query. It also ranks in the top 100 for 8,970 other keywords, which also send traffic to the page resulting in an estimated 148,242 monthly visits.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"556\" class=\"wp-image-174013\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-18.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-18.png 1736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-18-680x218.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-18-768x246.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-18-1536x492.png 1536w\" sizes=\"auto, (max-width: 1736px) 100vw, 1736px\"><\/figure>\n\n\n\n<p>That traffic then converts into leads when people search for cars on the website within that price&nbsp;range.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Perceptions of Perfection Across Borders by Superdrug\" data-section=\"superdrug\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173995-_xjw2cetcqg7l\"><\/a>13. <a href=\"http:\/\/onlinedoctor.superdrug.com\/perceptions-of-perfection\/\">Perceptions of Perfection Across Borders<\/a> by Superdrug<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"537\" class=\"wp-image-174014\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-19.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-19.jpg 916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-19-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-19-768x450.jpg 768w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\"><\/figure>\n\n\n\n<p>Superdrug, a health and beauty retailer in the U.K., asked female graphic designers from 18 different countries to retouch a photo of a woman to make her more attractive.<\/p>\n\n\n\n<p>Here are just a few of the results:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"836\" class=\"wp-image-174015\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-20.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-20.jpg 863w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-20-439x425.jpg 439w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-20-768x744.jpg 768w\" sizes=\"auto, (max-width: 863px) 100vw, 863px\"><\/figure>\n\n\n\n<p>A year later, it repeated the study with&nbsp;men:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1532\" height=\"860\" class=\"wp-image-174016\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-21.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-21.jpg 1532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-21-680x382.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-21-768x431.jpg 768w\" sizes=\"auto, (max-width: 1532px) 100vw, 1532px\"><\/figure>\n\n\n\n<p>Each resulting image and body type is vastly different from the rest\u2014which is the entire point.<\/p>\n\n\n\n<p>Superdrug aimed to show that there\u2019s no such thing as the perfect body. It\u2019s subjective, not definitive. What\u2019s seen as the ideal body varies massively from country to country.<\/p>\n\n\n\n<p>Superdrug launched this campaign in 2015 when, according to Google Trends, the body positivity movement was starting to gain traction.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1025\" class=\"wp-image-174017\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-22.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-22.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-22-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-22-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-22-1536x769.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-22-400x200.png 400w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>That meant there were many journalists and bloggers eager to cover positive, thought-provoking content around this subject, which led to features in big news sites such as Huffington Post, The Telegraph, and Daily&nbsp;Mail.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1456\" class=\"wp-image-174018\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-23.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-23.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-23-598x425.jpg 598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-23-768x546.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-23-1536x1092.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Zendesk Alternative by Zendesk\" data-section=\"zendesk-alternative\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173995-_vvajglr5cm7w\"><\/a>14. <a href=\"http:\/\/zendeskalternative.com\/\">Zendesk Alternative<\/a> by Zendesk<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"536\" class=\"wp-image-174019\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-24.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-24.jpg 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-24-680x405.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-24-768x457.jpg 768w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\"><\/figure>\n\n\n\n<p>In 2013, Zendesk, a customer support solution, playfully created a fictional rock band called \u201cZendesk Alternative.\u201d The band\u2019s concept revolved around Zendesk stealing its name, leading to humorous and quirky situations.<\/p>\n\n\n\n<p>Despite being entirely fake, Zendesk put in a lot of effort, establishing the band on various platforms like Facebook, Bandcamp, or YouTube, giving it the appearance of a real&nbsp;act.<\/p>\n\n\n\n<p>Not only is it funny and insanely well executed, but it actively targets customers considering other alternatives to Zendesk and attempts to win them&nbsp;over.<\/p>\n\n\n\n<p>The page ranks in the top five search results most of the time on Google for \u201czendesk alternative,\u201d a keyword that gets 800 searches per month in the U.S.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"990\" class=\"wp-image-174020\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-25.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-25.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-25-680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-25-768x371.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/word-image-173995-25-1536x743.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>This is a keyword for which the bulk of traffic would ordinarily go to some other website.<\/p>\n\n\n\n<p>Also, according to <a href=\"https:\/\/web.archive.org\/web\/20140704141008\/http:\/\/radius.com\/2014\/06\/24\/zendesk-mastered-alternative-marketing-smart-video-strategy\/\">this archived article<\/a> on radius.com, Zendesk closed five deals that originated from the Zendesk Alternative page within six months of the campaign going&nbsp;live.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Gone are the days of fusty whitepapers and amateur infographics. Today, the bar for content marketing is higher than&nbsp;ever.<\/p>\n\n\n\n<p>But there\u2019s a silver-lining: that Netflix-inspired content series you want to pitch to your boss? It might not be such a hard&nbsp;sell.<\/p>\n\n\n\n<p>Want to show me a piece of content that inspired you? <a href=\"https:\/\/twitter.com\/thinking_slow\">Share it on X<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years, I\u2019ve helped dozens of companies with content marketing, and filled my bookmarks folder with hundreds of articles, ebooks, and videos. Amongst those bookmarks are a handful of hidden gems that stood out for being, well\u2026 fantastic. Here\u2019s<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[457,412],"class_list":["post-165618","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>14 Hidden Gem Content Marketing Examples<\/title>\n<meta name=\"description\" content=\"Content marketing is full of boring blog posts and clich\u00e9d case studies. But these examples are different.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/content-marketing-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 Hidden Gem Content Marketing Examples\" \/>\n<meta property=\"og:description\" content=\"Expectations were exceeded.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/content-marketing-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-29T05:02:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T14:45:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/Content-marketing-examples-The-Manual-by-Compound.jpg\" \/>\n<meta name=\"author\" content=\"Ryan Law, Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Expectations were exceeded.\" \/>\n<meta name=\"twitter:creator\" content=\"@thinking_slow\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-examples\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-examples\\\/\"},\"author\":{\"name\":\"Ryan Law\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e63cf0d276886d0391667a066edafeda\"},\"headline\":\"14 Hidden Gem Content Marketing Examples\",\"datePublished\":\"2023-08-29T05:02:41+00:00\",\"dateModified\":\"2024-03-28T14:45:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-examples\\\/\"},\"wordCount\":2031,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/14-hidden-gem-content-marketing-examples-by-ryan-law-content-marketing.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-examples\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-examples\\\/\",\"name\":\"14 Hidden Gem Content Marketing Examples\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-examples\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Content-marketing-examples-The-Manual-by-Compound.jpg\",\"datePublished\":\"2023-08-29T05:02:41+00:00\",\"dateModified\":\"2024-03-28T14:45:28+00:00\",\"description\":\"Content marketing is full of boring blog posts and clich\u00e9d case studies. 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