{"id":165605,"date":"2023-08-28T20:20:05","date_gmt":"2023-08-29T01:20:05","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=165605"},"modified":"2023-08-28T20:20:09","modified_gmt":"2023-08-29T01:20:09","slug":"why-content-marketing-is-important","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/why-content-marketing-is-important\/","title":{"rendered":"Why Is Content Marketing Important? 7 Reasons to Start Content Marketing"},"content":{"rendered":"\n<div class=\"intro-txt\">There are countless marketing channels out there. Why should you focus on content marketing over the&nbsp;rest?<\/div>\n\n\n\n<p>We go through seven reasons why.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Content marketing helps nurture and convert leads\" data-section=\"content-marketing-helps-nurture-and-convert-leads\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Content marketing helps nurture and convert leads<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If Billy wants to drive more traffic to his site, he doesn\u2019t search for \u201cAhrefs\u201d and buy our toolset right away. That\u2019s because he doesn\u2019t even know what <a href=\"https:\/\/ahrefs.com\/seo\">SEO<\/a> is.<\/p>\n\n\n\n<p>It\u2019s more likely his journey goes like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"3080\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/why-is-content-marketing-important.png\" alt=\"The potential buyer's journey of Billy Blogger\n\" class=\"wp-image-165610\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/why-is-content-marketing-important.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/why-is-content-marketing-important-221x425.png 221w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/why-is-content-marketing-important-768x1478.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/why-is-content-marketing-important-798x1536.png 798w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/why-is-content-marketing-important-1064x2048.png 1064w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>We need content to gradually progress Billy from step #1 to step #10. For example, when Billy is researching ways to get more traffic, we need to create content that ranks for that topic and educates him on how SEO is the best channel.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/buyers-journey\/\">What Is the Buyer\u2019s Journey? How to Create Content for Every&nbsp;Stage<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Content marketing helps to educate potential customers\" data-section=\"content-marketing-helps-to-educate-potential-customers\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Content marketing helps to educate potential customers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/timsoulo\">Tim Soulo<\/a>, our chief marketing officer, once told me&nbsp;this:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>My theory is that people don\u2019t sign up for your tool and then learn how to use it. My theory is that people first learn how to use your tool, and they sign up because they know how to use your&nbsp;tool.<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/01\/tim-soulo-ahrefs.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Tim Soulo,<\/span> <span class=\"quote-author-job\">CMO <a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>At Ahrefs, we create content that explains how to solve SEO and marketing problems with our toolset. By the time someone purchases, they already know how to use Ahrefs and are getting immediate value out of our product.<\/p>\n\n\n\n<p>This helps us acquire better customers and retain them&nbsp;too.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Content marketing is scalable and long term\" data-section=\"content-marketing-is-scalable-and-long-term\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Content marketing is scalable and long&nbsp;term<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you focus on creating helpful, <a href=\"https:\/\/ahrefs.com\/blog\/evergreen-content\/\">evergreen content<\/a> that people are searching for, your content can <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">rank high on Google<\/a> for more keywords over time. This generates consistent search traffic growth:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1144\" height=\"824\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-9.png\" alt=\"Search traffic coming to Ahrefs' blog\n\" class=\"wp-image-165612\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-9.png 1144w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-9-590x425.png 590w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-9-768x553.png 768w\" sizes=\"auto, (max-width: 1144px) 100vw, 1144px\"><\/figure>\n\n\n\n<p>Our entire marketing team could potentially take a short break, and traffic would continue to flow. This can\u2019t be said for paid marketing, where traffic ceases the second you stop running it.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Content marketing is often cheaper in the long term\" data-section=\"content-marketing-is-often-cheaper-in-the-long-term\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Content marketing is often cheaper in the long&nbsp;term<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The <a href=\"https:\/\/ahrefs.com\/blog\/\">Ahrefs Blog<\/a> generates an estimated 657,000 monthly search visits.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1348\" height=\"504\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-11.png\" alt=\"Amount of organic traffic coming to Ahrefs' blog\n\" class=\"wp-image-165613\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-11.png 1348w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-11-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-11-768x287.png 768w\" sizes=\"auto, (max-width: 1348px) 100vw, 1348px\"><\/figure>\n\n\n\n<p>If we were to acquire that traffic via Google Ads, it would cost us an estimated $720,000 per month (or $8.6 million per&nbsp;year):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1348\" height=\"500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-10.png\" alt=\"How much the organic traffic would be worth if we acquired it via Google Ads\n\" class=\"wp-image-165614\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-10.png 1348w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-10-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-10-768x285.png 768w\" sizes=\"auto, (max-width: 1348px) 100vw, 1348px\"><\/figure>\n\n\n\n<p>Given that we\u2019re spending nowhere near that amount on content marketing, it\u2019s reasonable to say content marketing is cheaper than paid ads in the long&nbsp;run.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Content marketing fuels word of mouth\" data-section=\"content-marketing-fuels-word-of-mouth\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Content marketing fuels word of&nbsp;mouth<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If people are exposed to your content through other <a href=\"https:\/\/ahrefs.com\/blog\/marketing-channels\/\">marketing channels<\/a>, they\u2019ll often share it with friends and colleagues.<\/p>\n\n\n\n<p>For example, SEO Brodie Clark shared our content without any of us asking:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Awesome SEO case study. Don\u2019t try this at home, people.<br><br>Interesting takeaways from blocking crawling of pages with robots.txt, including losing featured snippets.<br><br>-&gt; The Story of Blocking 2 High-Ranking Pages With Robots.txt by <a href=\"https:\/\/twitter.com\/patrickstox?ref_src=twsrc%5Etfw\">@patrickstox<\/a> via <a href=\"https:\/\/twitter.com\/ahrefs?ref_src=twsrc%5Etfw\">@ahrefs<\/a> <a href=\"https:\/\/t.co\/ei5DRpvJpd\">https:\/\/t.co\/ei5DRpvJpd<\/a> <a href=\"https:\/\/t.co\/8gWv5K6KV8\">pic.twitter.com\/8gWv5K6KV8<\/a><\/p>\u2014 Brodie Clark (@brodieseo) <a href=\"https:\/\/twitter.com\/brodieseo\/status\/1678696923040198656?ref_src=twsrc%5Etfw\">July 11,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Content marketing builds trust with customers\" data-section=\"content-marketing-builds-trust-with-customers\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Content marketing builds trust with customers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you can help someone solve a problem they\u2019re struggling with, they\u2019ll start to trust you. That\u2019s what content marketing is all about: Creating useful content that helps your target audience solve a problem.<\/p>\n\n\n\n<p>If you can do this continuously, you\u2019ll become an authority in their eyes. They\u2019ll turn to you whenever they have questions or more problems to fix. They may even buy the product (in this case, yours) you recommend.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Your competitors are doing content marketing\" data-section=\"your-competitors-are-doing-content-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Your competitors are doing content marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In all, <a href=\"https:\/\/ahrefs.com\/blog\/blogging-statistics\/\">71% of marketers<\/a> report that content marketing has become more important to their organization in the last year. And <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-statistics\/\">82% of marketers<\/a> are actively investing in content marketing.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not doing content marketing, your competitors are.<\/p>\n\n\n\n<p>They\u2019ll be the ones to appear in the search results when your customers are Googling for solutions to problems. They\u2019ll be the ones who will build trust with them and become an authority in their eyes. They\u2019ll be the ones who will nurture and convince them that their product\u2014not yours\u2014is the best in the industry.<\/p>\n\n\n\n<p>Simply put: They\u2019ll reap all the benefits of content marketing, but you won\u2019t.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to do&nbsp;next<\/h2>\n\n\n\n<p>Convinced that you should be doing content marketing? Then check out these resources to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">How to Create a Winning Content Marketing Strategy (+ Template)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-planning\/\">How to Create a Content Plan in 6 Easy Steps<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-writing\/\">Content Writing Explained + 8 Tips to Become a Better Writer<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-distribution\/\">Content Distribution: How to Do It&nbsp;Right<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn\u2019t search for \u201cAhrefs\u201d and buy our toolset right away. That\u2019s because he doesn\u2019t even know what SEO is. It\u2019s more likely his<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[339],"class_list":["post-165605","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Is Content Marketing Important? 7 Reasons to Start Content Marketing<\/title>\n<meta name=\"description\" content=\"Here are seven reasons why content marketing is important and deserves to be the marketing channel you should focus on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/why-content-marketing-is-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Is Content Marketing Important? 7 Reasons to Start Content Marketing\" \/>\n<meta property=\"og:description\" content=\"It&#039;s the ideal marketing channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/why-content-marketing-is-important\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-29T01:20:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-29T01:20:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/why-is-content-marketing-important.png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"It&#039;s the ideal marketing channel.\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/why-content-marketing-is-important\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/why-content-marketing-is-important\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"Why Is Content Marketing Important? 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