{"id":165144,"date":"2023-02-21T01:09:00","date_gmt":"2023-02-21T06:09:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=165144"},"modified":"2024-03-26T04:18:30","modified_gmt":"2024-03-26T09:18:30","slug":"unique-features-ahrefs","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/","title":{"rendered":"16 Things That Only Ahrefs Can&nbsp;Do"},"content":{"rendered":"\n<div class=\"intro-txt\">What makes Ahrefs better than the competition?<\/div>\n\n\n\n<p>It\u2019s a fair question but a tough one to answer because there are just so many things to compare.<\/p>\n\n\n\n<p>So instead of filling out one of those classic \u201cus\u201d vs. \u201cthem\u201d comparison tables, we decided to go a different route and showcase some valuable features that you\u2019ll only find in Ahrefs.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Note<\/div><div class=\"recommendation-content\"> These features were selected by comparing Ahrefs to other similarly priced all-in-one SEO tools. It\u2019s quite possible that some of the lesser-known, more specialized SEO tools have one or more of these features.<\/div><\/div>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Compare a website\u2019s current and historical data\" data-section=\"compare-a-websites-current-and-historical-data\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Compare a website\u2019s current and historical data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>With Ahrefs, it\u2019s possible to pick any two dates when working with historical data. This opens up the space for a handful of actionable use&nbsp;cases.<\/p>\n\n\n\n<p>The first one is about comparing ranking fluctuations to certain events in the past, like an algorithm update.<\/p>\n\n\n\n<p>Let\u2019s take a look at our blog\u2019s performance over the past year in the \u201cPerformance\u201d chart under <strong>Overview 2.0.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1634\" height=\"1310\" class=\"wp-image-165165\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image45.png\" alt=\"Google update note on &quot;Performance &quot;chart, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image45.png 1634w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image45-530x425.png 530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image45-768x616.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image45-1536x1231.png 1536w\" sizes=\"auto, (max-width: 1634px) 100vw, 1634px\"><\/figure>\n\n\n\n<p>Our organic traffic dipped last year on December 5, when Google launched its Helpful Content update.&nbsp;<\/p>\n\n\n\n<p>To further investigate how the update affected our organic traffic, I\u2019ll open the <strong>Top pages keywords<\/strong> report and compare keyword rankings one month after the update\u2019s release. I\u2019ll also apply a \u201cDeclined\u201d filter to see which positions have been impacted.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1091\" class=\"wp-image-165166\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image44.png\" alt=\"Top pages report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image44.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image44-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image44-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image44-1536x838.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>And it looks like there may have been 1,078 pages affected by it. Our article on \u201cfree keyword research tools\u201d took the greatest hit, going down three positions, which led to a decrease of ~45,000 organic search visits a&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"408\" class=\"wp-image-165168\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image50.png\" alt=\"Traffic change on a top-performing page, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image50.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image50-680x139.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image50-768x157.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image50-1536x314.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Another use case is to check how a previous version of a page ranked in the&nbsp;past.<\/p>\n\n\n\n<p>For example, our <a href=\"https:\/\/ahrefs.com\/traffic-checker\">free website traffic checker page<\/a> went from 2,840 monthly organic visits to well over ~75,000 in just six months. How is this possible?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1666\" height=\"1008\" class=\"wp-image-165169\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-1.png\" alt=\"Organic traffic growth, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-1.png 1666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-1-680x411.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-1-768x465.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-1-1536x929.png 1536w\" sizes=\"auto, (max-width: 1666px) 100vw, 1666px\"><\/figure>\n\n\n\n<p>We actually changed the landing page into a tool page\u2014after aligning with the search intent for its top keyword \u201cwebsite traffic checker.\u201d<\/p>\n\n\n\n<p>If we check the SERP overview under Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and go back in time right before the spike in traffic, we can see that most top results were \u201ctool\u201d pages. So we\u2019ve followed suit and now rank at position #3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"947\" class=\"wp-image-165292\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-6.png\" alt=\"SERP overview for the keyword &quot;website traffic checker,&quot; via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-6-680x322.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-6-768x364.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-6-1536x728.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>The last use case is about comparing your competitor\u2019s output of ranking pages to see the speed at which they churn out content.&nbsp;<\/p>\n\n\n\n<p>Just open the <strong>Top pages <\/strong>report and filter for newly created pages that rank in the top 100 between any two&nbsp;dates.<\/p>\n\n\n\n<p>For example, our content team has created 250 pages for our blog in the past three months.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1053\" class=\"wp-image-165175\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image43.png\" alt=\"Top pages report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image43.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image43-680x358.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image43-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image43-1536x809.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. See your competitors\u2019 top-performing pages globally\" data-section=\"see-your-competitors-top-performing-pages-globally\">\n\n\n\n<h2 class=\"wp-block-heading\">2. See your competitors\u2019 top-performing pages globally<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>While the <strong>Top pages<\/strong> report is not a feature exclusive to Ahrefs, what sets us apart is that we provide \u201ctop pages\u201d data for all countries.<\/p>\n\n\n\n<p>Unlike other SEO tools that offer data for only one country or restrict additional data about countries behind a paywall, we make it easier to analyze top-ranking pages if you know which countries a website focuses on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1862\" height=\"1176\" class=\"wp-image-165177\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-7.png\" alt=\"Top pages report with country selector, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-7.png 1862w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-7-673x425.png 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-7-768x485.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-7-1536x970.png 1536w\" sizes=\"auto, (max-width: 1862px) 100vw, 1862px\"><\/figure>\n\n\n\n<p>This allows you to also monitor the progress of creating new content that ranks in a particular country.<\/p>\n\n\n\n<p>For example, judging by the \u201cPerformance\u201d chart, it looks like we\u2019ve been catching up with the Brazilian market just recently.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"901\" class=\"wp-image-165179\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-8.png\" alt=\"Organic traffic growth for Ahrefs' Brazilian pages, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-8-680x306.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-8-768x346.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-8-1536x692.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. See backlink growth or decline over time\" data-section=\"see-backlink-growth-or-decline-over-time-with-daily-granularity\">\n\n\n\n<h2 class=\"wp-block-heading\">3. See backlink growth or decline over time with daily granularity<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Thanks to our <a href=\"https:\/\/ahrefs.com\/big-data\">continued investment in web crawling infrastructure<\/a>, Ahrefs is the only tool to update \u201creferring domains\u201d graphs <strong>daily.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1624\" height=\"928\" class=\"wp-image-165181\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image48.png\" alt=\"Referring domains &quot;Performance&quot; chart, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image48.png 1624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image48-680x389.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image48-768x439.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image48-1536x878.png 1536w\" sizes=\"auto, (max-width: 1624px) 100vw, 1624px\"><\/figure>\n\n\n\n<p>This level of granularity allows you to report to clients and measure the outsourced SEO performance with more accuracy.<br><br>For example, back in December 2022 we turned our \u201c<a href=\"https:\/\/ahrefs.com\/traffic-checker\">website traffic checker<\/a>\u201d landing page into a free tool to better match search intent. As a result, our organic traffic and referring domains shot up pretty much the next&nbsp;weeks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-168459\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/2023-10-28_16-57-03.png\" alt=\"referring-domains-growth-ahrefs\" width=\"1670\" height=\"914\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/2023-10-28_16-57-03.png 1670w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/2023-10-28_16-57-03-680x372.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/2023-10-28_16-57-03-768x420.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/2023-10-28_16-57-03-1536x841.png 1536w\" sizes=\"auto, (max-width: 1670px) 100vw, 1670px\"><\/p>\n<p>Noticed an unnatural or abrupt spike in referring domains? You can also use the daily granularity of this chart to spot potential spam attacks early on and stop them on the same day they&nbsp;occur.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Who can guess what is going on here?<br><br>A site has a big decline in traffic\u2026but Ahrefs is showing many new high ranking keywords.<br><br>(I\u2019ll update with the answer this afternoon.) <a href=\"https:\/\/t.co\/uHgTqbFdVL\">pic.twitter.com\/uHgTqbFdVL<\/a><\/p>\n\u2014 Marie Haynes (@Marie_Haynes) <a href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1630602495759200257?ref_src=twsrc%5Etfw\">February 28,&nbsp;2023<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Inspect backlinks in the source code\" data-section=\"inspect-backlinks-in-the-source-code\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Inspect backlinks in the source code<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ever wanted to find out what changed on a referring page after adding or removing a backlink?<\/p>\n\n\n\n<p>You can do that, thanks to the \u201cInspect\u201d column available in all backlink-related reports. The feature allows you to see pages exactly as AhrefsBot sees them and compare page snapshots between one another (both HTML and page&nbsp;text).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"773\" class=\"wp-image-165182\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-1.png\" alt=\"&quot;Inspect&quot; column in Backlinks report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-1-680x263.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-1-768x297.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-1-1536x594.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>For example, let\u2019s look at ahrefs.com\u2019s backlink profile under the <strong>Backlinks <\/strong>report and apply a \u201cLost\u201d filter to only show lost backlinks on our last recrawl.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"718\" class=\"wp-image-165184\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-6.png\" alt=\"Lost backlinks in Backlinks report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-6-680x244.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-6-768x276.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-6-1536x552.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>After eyeballing a few links, this one got my attention due to the link being removed in a relatively short time (less than a&nbsp;year).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"634\" class=\"wp-image-165186\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-3.png\" alt=\"Lost backlink's date in Backlinks report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-3-680x216.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-3-768x244.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-3-1536x487.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>To further investigate it, I\u2019ll click on the \u201cInspect\u201d column and check the HTML status code. Then compare the current page with an older snapshot from three days&nbsp;ago.<\/p>\n\n\n\n<p>It looks like the publisher has indeed removed our link. This confirms that the link was there in the first place and also shows us what it looked like.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"735\" class=\"wp-image-165189\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image51.jpg\" alt=\"Inspect panel in Backlinks report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image51.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image51-680x250.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image51-768x282.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image51-1536x565.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Spot competitors' subfolders with the most organic traffic\" data-section=\"spot-which-subfolders-attract-the-most-organic-traffic-for-your-competitors\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Spot which subfolders attract the most organic traffic for your competitors<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The<strong> Site structure<\/strong> report helps you understand a competitor\u2019s website structure in a tree-like format without having to run a&nbsp;crawl.<\/p>\n\n\n\n<p>Use it to analyze their top-level folders and see which ones generate the most organic traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1324\" class=\"wp-image-165191\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-7.png\" alt=\"Site structure report for ahrefs.com, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-7.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-7-642x425.png 642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-7-768x509.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-7-1536x1017.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Here are a few key things you can learn about our <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-strategy\/\">SEO strategy<\/a> by skimming this report:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our blog is responsible for 26% of our website traffic.<\/li>\n\n\n\n<li>The free tools generate a substantial amount of traffic (+1 million) and backlinks.<\/li>\n\n\n\n<li>The localized versions of our website (Spanish, German, French, Russian) have a low share of traffic (below 5% in&nbsp;total).<\/li>\n\n\n\n<li>We practically don\u2019t run any paid keyword campaigns.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Gauge the full traffic potential for a keyword\" data-section=\"gauge-the-full-traffic-potential-for-a-keyword\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Gauge the full traffic potential for a keyword<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Most SEO professionals look at the search volume of their target keyword to predict a page\u2019s organic traffic potential.<\/p>\n\n\n\n<p>Search volume alone can be misleading, though, as pages <a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">rarely rank for one keyword<\/a>.<\/p>\n\n\n\n<p>A better (and more insightful) way to estimate search traffic is to use <strong>Traffic Potential,<\/strong> which shows you how much search traffic you\u2019d get if you were to rank #1 for the parent keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"899\" class=\"wp-image-165193\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-6.jpg\" alt=\"Traffic Potential for &quot;whipped coffee recipe,&quot; via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-6.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-6-680x306.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-6-768x345.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-6-1536x691.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Please note that the traffic is not coming from your target keyword but from all the keywords the top-ranking page is ranking for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"427\" class=\"wp-image-165195\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-8.png\" alt=\"Data for traffic and keyword metrics in SERP overview for &quot;whipped coffee recipe,&quot; via Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-8-680x145.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-8-768x164.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-8-1536x328.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. See if you can target multiple keywords with one page\" data-section=\"find-out-if-you-can-target-multiple-keywords-with-one-page\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Find out if you can target multiple keywords with one&nbsp;page<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Let\u2019s say you\u2019ve got the following keywords on your&nbsp;list.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"500\" class=\"wp-image-165197\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image42.png\" alt=\"Keyword metrics for &quot;whipped coffee&quot; related keywords, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image42.png 864w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image42-680x394.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image42-768x444.png 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\"><\/figure>\n\n\n\n<p>All of them seem to be targeting the same topic. But how do you know whether you should target them with a single page or create separate pages for each of&nbsp;them?<\/p>\n\n\n\n<p>We can find this out by looking at how Google \u201csees\u201d them. If Google is ranking similar pages for all of these keywords, it means they probably belong under the same&nbsp;topic.&nbsp;<\/p>\n\n\n\n<p>We can learn how Google \u201csees\u201d them by using the \u201cSERP comparison\u201d feature under the SERP overview.<\/p>\n\n\n\n<p>You\u2019ll be able to compare SERPs side by side for the same keyword on different dates. You could also compare them for different keywords, which is what we\u2019re going to&nbsp;do.<\/p>\n\n\n\n<p>Let\u2019s compare the search results for the keyword \u201cwhipped coffee\u201d with \u201cwhipped coffee recipe.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"971\" class=\"wp-image-165200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-6.png\" alt=\"SERP similarity score between &quot;whipped coffee&quot; and &quot;whipped coffee recipe,&quot; via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-6-680x330.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-6-768x373.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-6-1536x746.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>The top-ranking pages for both keywords are nearly identical (8\/10 common results), a thing also indicated by our<strong> SERP similarity score.<\/strong><\/p>\n\n\n\n<p>This typically means that Google sees the search query \u201cwhipped coffee recipe\u201d as a subtopic of a more general query, \u201cwhipped coffee.\u201d Which means you can likely rank for both keywords with a single page.<\/p>\n\n\n\n<p>If we compare \u201cwhipped coffee\u201d with \u201cwhipped coffee without sugar,\u201d we\u2019ll notice there\u2019s no similarity between the&nbsp;SERPs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1005\" class=\"wp-image-165202\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-3.png\" alt=\"SERP similarity score between &quot;whipped coffee&quot; and &quot;whipped coffee without sugar,&quot; via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-3-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-3-768x386.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-3-1536x772.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-3-400x200.png 400w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This means you\u2019ll need to create two separate pages if you want to target both of these keywords.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">TIP<\/div><div class=\"recommendation-content\"> You can also evaluate whether or not you should target similar keywords with the same page by going to the <strong>Traffic share by pages<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.\n\n\n\n<p>This will show you how much their SERPs overlap. Not so much in our latter case, as we\u2019ve concluded before.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1188\" class=\"wp-image-165206\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-6-1.jpg\" alt=\"Traffic share by pages report, via Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-6-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-6-1-680x404.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-6-1-768x456.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-6-1-1536x913.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Discover low-hanging keyword opportunities\" data-section=\"discover-low-hanging-keyword-opportunities\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Discover low-hanging keyword opportunities<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are multiple ways to do <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>. Yet most professionals are looking for \u201clow-hanging fruits,\u201d aka untapped keywords that can provide a lot of value while being easy to rank&nbsp;for.<\/p>\n\n\n\n<p>Here are two unique filters exclusive to Ahrefs: \u201cLowest DR\u201d filter and \u201cTarget\u201d filter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cTarget\u201d filter<\/h3>\n\n\n\n<p>This filter allows you to see what positions your target URL is already ranking for (or not). Thanks to this, you don\u2019t need to constantly switch between different reports to see if you already rank for a given keyword while doing keyword research.&nbsp;<\/p>\n\n\n\n<p>Here are a few use&nbsp;cases:<\/p>\n\n\n\n<p>1. <strong>Show keywords where the target does not rank in the top 10.<\/strong> This setting shows you two types of keywords: (a) keywords for which you don\u2019t rank at all and (b) keywords for which you rank&nbsp;low.<\/p>\n\n\n\n<p>For the first type, you\u2019ll typically create new content. For the second type, you can improve old content (or realize that the keyword may need a separate page). To prioritize which pages to improve, just export the keywords and sort them using the \u201cPosition\u201d column.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"985\" class=\"wp-image-165208\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-3.png\" alt=\"&quot;Target&quot; filter, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-3-680x335.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-3-768x378.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-3-1536x757.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>2. <strong>Show keywords where the target doesn\u2019t rank in the top 100.<\/strong> This setting lets you avoid topics you and your team have already covered. No need to check your blog or cross-check with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> anymore.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"992\" class=\"wp-image-165210\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-8.png\" alt=\"&quot;Target&quot; filter, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-8-680x337.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-8-768x381.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-8-1536x762.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cLowest DR\u201d filter<\/h3>\n\n\n\n<p>This filter lets you see keywords where websites with a low DR rank in the top five or top 10, which should give you more confidence that you can rank with a low-DR website too.<\/p>\n\n\n\n<p>To illustrate this, let\u2019s search for \u201ccat food\u201d and go to the <strong>Matching terms <\/strong>report.<\/p>\n\n\n\n<p>I\u2019ll set a \u201cTraffic potential\u201d filter to show only keywords that get at least 500 organic search visits a month. Additionally, I\u2019ll set \u201cLowest DR: Up to 20 in top 5\u201d to show only keywords where sites with such low DR made it to the top&nbsp;five.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1008\" class=\"wp-image-165214\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-4.png\" alt=\"&quot;Lowest DR&quot; filter, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-4-680x343.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-4-768x387.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-4-1536x775.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>From here, it\u2019s just a matter of skimming through the list and manually checking SERPs to discover low-competition keywords.&nbsp;<\/p>\n\n\n\n<p>Like \u201cvegan cat food,\u201d which has a website ranking in the top five with a DR of 17 (and another one ranking in the top 10 with a DR of&nbsp;8).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1110\" class=\"wp-image-165216\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-3.png\" alt=\"SERP overview for &quot;vegan cat food,&quot; via Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-3-680x378.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-3-768x426.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-3-1536x853.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. See the ranking history of any website for a keyword\" data-section=\"see-the-ranking-history-of-any-website-for-a-keyword-and-compare-with-competitors\">\n\n\n\n<h2 class=\"wp-block-heading\">9. See the ranking history of any website for a keyword (and compare with competitors)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>When it comes to setting up keyword tracking for your website (or your client\u2019s website) for the first time, historical keyword rankings can work as a great baseline.<\/p>\n\n\n\n<p>To check them, do&nbsp;these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> for your own domain<\/li>\n\n\n\n<li>Go to the <strong>Organic keywords<\/strong> report<\/li>\n\n\n\n<li>Choose a keyword<\/li>\n\n\n\n<li>Click the \u201cPosition history\u201d chart<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1199\" class=\"wp-image-165218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-2.png\" alt=\"&quot;Position history&quot; chart for &quot;paragraph rewriter&quot; in Organic keywords report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-2-680x408.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-2-768x461.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-2-1536x921.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Let\u2019s look at \u201caffiliate marketing for beginners\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"767\" class=\"wp-image-165220\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-7.png\" alt=\"&quot;Position history&quot; chart for &quot;affiliate marketing for beginners&quot; in Organic keywords report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-7.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-7-680x261.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-7-768x295.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-7-1536x589.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>As you can notice, we were in the top position but dropped at the beginning of March&nbsp;2022.<\/p>\n\n\n\n<p>Since then, we updated the page to better match search intent and popped back to the top on December 22,&nbsp;2022.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1032\" class=\"wp-image-165222\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-6.png\" alt=\"&quot;Position history&quot; chart for &quot;affiliate marketing for beginners&quot; in Organic keywords report, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-6-680x351.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-6-768x396.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-6-1536x793.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>From here, we can add a competitor to compare our performances.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1022\" class=\"wp-image-165224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image46.jpg\" alt=\"Position ranking comparison, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image46.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image46-680x348.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image46-768x393.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image46-1536x785.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You can also use this feature to spot <a href=\"https:\/\/ahrefs.com\/blog\/keyword-cannibalization\/\">cannibalization issues<\/a>. Those are topics for which you rank several pages.<\/p>\n\n\n\n<p>Follow the same steps as before. Only this time, also toggle \u201cMultiple URLs only\u201d to see pages on your website that rank for the same keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"899\" class=\"wp-image-165226\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-8.jpg\" alt=\"Detecting cannibalization issues using Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-8.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-8-680x306.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-8-768x345.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-8-1536x691.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Let\u2019s look at the keyword \u201cahrefs guide to link building.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1142\" class=\"wp-image-165228\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image49.png\" alt=\"Detecting cannibalization issues, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image49.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image49-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image49-768x439.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image49-1536x877.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>It looks like five unique pages on our website have ranked for this query in the past month, but not in the top three. This may be a keyword cannibalization issue, which can likely be solved by merging them all into a content pillar.<\/p>\n\n\n\n<p>Historical rankings for the top 10 positions of your target keyword are also available under <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer.<\/a> This is helpful in assessing the SERP stability and can give you clues about ranking difficulty and search intent.<\/p>\n\n\n\n<p>For example, if we check the keyword \u201cbacklink checker,\u201d it looks like the top 10 positions haven\u2019t changed much, so the search intent is quite clear. Searchers are looking for free tools through which they can check backlink profiles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1150\" class=\"wp-image-165230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-1.png\" alt=\"Ahrefs' Keywords Explorer showing search volatility for &quot;backlink checker&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-1-680x391.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-1-768x442.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-1-1536x884.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>But if we check the keyword \u201cfootball\u201d (has multiple meanings depending on what continent you are in), the search intent is&nbsp;mixed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1181\" class=\"wp-image-165232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-3.png\" alt=\"Ahrefs' Keywords Explorer showing search volatility for &quot;football&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-3-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-3-768x454.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-3-1536x907.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. See the full history of search ads for any keyword\" data-section=\"see-the-full-history-of-search-ads-for-any-keyword\">\n\n\n\n<h2 class=\"wp-block-heading\">10. See the full history of search ads for any keyword<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Thinking of running PPC ads on a popular keyword?<\/p>\n\n\n\n<p>Our <strong>Ads position history <\/strong>report will show you all the websites that have advertised for this keyword in the past, along with the actual ads they were running at any point in&nbsp;time.<\/p>\n\n\n\n<p>To access it, search for a keyword in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. Let\u2019s go with \u201ccrm software.\u201d Then scroll down toward the \u201cAds position history\u201d chart (right under the \u201cPosition history\u201d one).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"784\" class=\"wp-image-165235\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-2.png\" alt=\"&quot;Ads position history&quot; chart, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-2-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-2-768x301.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-2-1536x602.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>From here, you can judge the seasonality of the ads and take inspiration from the ad&nbsp;copy.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Check competitors with largest SOV for a keyword set\" data-section=\"understand-which-competitors-have-the-largest-share-of-voice-for-a-set-of-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Understand which competitors have the largest share of voice for a set of keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Share of voice (SOV) represents a website\u2019s overall visibility in the organic search results for a set of tracked keywords.<\/p>\n\n\n\n<p>At the same time, it\u2019s one of the few vital metrics for <a href=\"https:\/\/ahrefs.com\/blog\/seo-roi\/\">measuring SEO ROI<\/a>.<\/p>\n\n\n\n<p>To see your website\u2019s share of voice for a given set of keywords, first paste them in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and select the <strong>Traffic share by domains<\/strong>\/<strong>Traffic share by pages<\/strong> reports.<\/p>\n\n\n\n<p>The fun part: You will most likely discover organic competitors you weren\u2019t even tracking that are sneaking up the same SERPs you\u2019re trying to&nbsp;win.<\/p>\n\n\n\n<p>For example, we write mostly about SEO and marketing. But we never thought Shopify would target similar topics, since our businesses are completely different.<\/p>\n\n\n\n<p>It earns about 9% of the organic traffic for the keywords we pasted. Hence, we can research its top content and reverse engineer any low-hanging SEO wins it&nbsp;has.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"905\" class=\"wp-image-165237\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3.jpg\" alt=\"Traffic share by domains report, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3-680x308.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3-768x348.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3-1536x695.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Analyze any page and fix all issues at once\" data-section=\"analyze-any-page-and-fix-all-issues-at-once\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Analyze any page and fix all issues at&nbsp;once<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ahrefs has the industry\u2019s most complete URL details panel. In essence, the panel stores all the available information about any page in a crawl. So you can literally dissect and extract the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All content fields<\/li>\n\n\n\n<li>All inlinks and outlinks<\/li>\n\n\n\n<li>Hreflangs<\/li>\n\n\n\n<li>Duplicates<\/li>\n\n\n\n<li>JS resources<\/li>\n\n\n\n<li>Structured data<\/li>\n\n\n\n<li>And so&nbsp;on<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1674\" height=\"1538\" class=\"wp-image-165239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40-2.jpg\" alt=\"URL details panel, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40-2.jpg 1674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40-2-463x425.jpg 463w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40-2-768x706.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40-2-1536x1411.jpg 1536w\" sizes=\"auto, (max-width: 1674px) 100vw, 1674px\"><\/figure>\n\n\n\n<p>In parallel, when fixing an error on a particular page, you can look at what else is wrong with it and fix it all at once, thanks to the \u201cIssues\u201d tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1674\" height=\"1258\" class=\"wp-image-165241\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-3.png\" alt=\"&quot;All issues&quot; tab under the URL details panel, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-3.png 1674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-3-566x425.png 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-3-768x577.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-3-1536x1154.png 1536w\" sizes=\"auto, (max-width: 1674px) 100vw, 1674px\"><\/figure>\n\n\n\n<p>For a thorough page investigation, (1) access the source code from \u201cView source\u201d and (2) compare the HTML code and page text between crawls from the \u201cCompare\u201d dropdown.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"1380\" class=\"wp-image-165243\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-3.png\" alt=\"&quot;View source&quot; tab under URL details panel, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-3.png 1672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-3-515x425.png 515w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-3-768x634.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-3-1536x1268.png 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><\/figure>\n\n\n\n<p>This should help technical SEOs and marketers alike: The former could pinpoint changes in code with accuracy, while the latter could cross-check text copy alterations among page versions.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Configure advanced, flexible SEO audits\" data-section=\"configure-advanced-flexible-seo-audits\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Configure advanced, flexible SEO audits<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>SEO crawls are crucial for monitoring your website\u2019s SEO health over time. Yet not every website is built the same, which may require a bit of tweaking to the actual crawl settings.<\/p>\n\n\n\n<p>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> has got your back, featuring editable <em>and<\/em> customizable SEO issues.<\/p>\n\n\n\n<p>At a global level, you can change the importance of an SEO issue and decide whether to apply it to existing projects or&nbsp;not.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"723\" class=\"wp-image-165249\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35-2.png\" alt=\"Global issue settings, via Ahrefs' Site Audit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35-2-680x246.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35-2-768x278.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35-2-1536x556.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>While at a project level, you can turn off certain SEO issues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"680\" class=\"wp-image-165251\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-3.png\" alt=\"&quot;All issues&quot; page, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-3-680x231.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-3-768x261.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-3-1536x523.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-3-650x220.png 650w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Both settings are of great importance when calculating a website\u2019s Health Score, as we only take into account links with errors (links with warnings and notices are not factored in). Thus, the higher the number of errors that show up, the lower the Health Score.<\/p>\n\n\n\n<p>Similarly, you can customize your own issues, which will take the specific attributes within the <strong>Page explorer <\/strong>report. Like a custom error where meta descriptions are longer than 160 characters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"609\" class=\"wp-image-165253\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-2.png\" alt=\"&quot;Create issue&quot; button in the Page explorer report, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-2-680x207.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-2-768x234.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-2-1536x468.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Speaking of customization, <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> also allows you to configure a segment, save it, and return to it in just a few clicks.<\/p>\n\n\n\n<p>This comes in handy because most website owners and SEOs want to isolate issues related to a specific section of a website, such as \/blog, \/store\/, or perhaps a subdomain like es.ahrefs.com.<\/p>\n\n\n\n<p>To set one up, click on <em>Configure &gt; Configure segment.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"716\" class=\"wp-image-165256\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-3.png\" alt=\"&quot;Configure segment&quot; option, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-3.png 1422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-3-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-3-768x387.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-3-400x200.png 400w\" sizes=\"auto, (max-width: 1422px) 100vw, 1422px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Note<\/div><div class=\"recommendation-content\"> The segment will be applied to every report in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Get internal linking suggestions \" data-section=\"get-internal-linking-suggestions\">\n\n\n\n<h2 class=\"wp-block-heading\">14. Get internal linking suggestions&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Internal links are crucial to SEO. They help Google discover new content on your website and pass link equity from high-authority pages to low-authority ones.<\/p>\n\n\n\n<p>But let\u2019s face it: Building internal links is time consuming\u2026<\/p>\n\n\n\n<p>\u2026 but not if you\u2019re using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n\n\n\n<p>Our <strong>Internal link opportunities <\/strong>report identifies internal link opportunities by taking the top 10 keywords for your ranking pages\u2014then finding mentions of them on your other&nbsp;pages.&nbsp;<\/p>\n\n\n\n<p>Including important keyword metrics and the keyword context. How cool is&nbsp;that?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"660\" class=\"wp-image-165258\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-4-1.jpg\" alt=\"Internal link opportunities report, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-4-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-4-1-680x225.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-4-1-768x254.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-4-1-1536x507.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">TIP: Find internal link opportunities manually<\/div><div class=\"recommendation-content\">\n\n\n\n<p>We won\u2019t suggest a link if one already exists between the&nbsp;pages.<\/p>\n\n\n\n<p>Despite this, you can still find the pages mentioning your terms by going to the <strong>Page explorer <\/strong>report and searching for the keyword within the HTML feature.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1182\" class=\"wp-image-165260\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-7.png\" alt=\"Page explorer report, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-7.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-7-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-7-768x454.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-7-1536x908.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Use Content Explorer to find top content and quality links\" data-section=\"use-content-explorer-to-find-top-performing-content-in-your-niche-and-high-quality-link-prospects\">\n\n\n\n<h2 class=\"wp-block-heading\">15. Use Content Explorer to find top-performing content in your niche and high-quality link prospects<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> is a searchable database of 13.6 billion webpages, complete with these proprietary metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Domain Rating (of the parent website)<\/li>\n\n\n\n<li>Number of referring domains<\/li>\n\n\n\n<li>Organic search traffic<\/li>\n\n\n\n<li>Word count<\/li>\n\n\n\n<li>Publish date<\/li>\n\n\n\n<li>Updated date<\/li>\n\n\n\n<li>Live\/broken<\/li>\n\n\n\n<li>Author<\/li>\n<\/ul>\n\n\n\n<p>No close competitors for the tool exist, and there are more use cases than I have time to cover in this article. So let me share two of my favorite ways to use&nbsp;it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Find low-competition topics with high traffic potential<\/h3>\n\n\n\n<p>Want to get content ideas that are easy to rank&nbsp;for?<\/p>\n\n\n\n<p>Search for a broad topic like \u201cbackpacking\u201d in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> and apply these two filters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Referring domains &lt;&nbsp;5<\/li>\n\n\n\n<li>Page traffic &gt; 1,000<\/li>\n<\/ul>\n\n\n\n<p>In return, you\u2019ll get a list of relevant pages that get lots of organic traffic and are potentially easy to rank&nbsp;for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1235\" class=\"wp-image-165262\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image47.jpg\" alt=\"Finding low-competition keywords with high traffic potential, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image47.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image47-680x420.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image47-768x474.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image47-1536x949.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>From here, you can dig further into the keywords responsible for the organic traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1093\" class=\"wp-image-165264\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-4.png\" alt=\"&quot;Organic keywords&quot; table, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-4-680x372.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-4-768x420.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-4-1536x840.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Find broken link building opportunities<\/h3>\n\n\n\n<p>Search for pages with a relevant word or phrase in their title, filter for \u201cOnly broken pages,\u201d then filter for results with at least 100 referring domains.<\/p>\n\n\n\n<p>Here\u2019s a dead recipe nutrition calculator with 490 referring domains.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"883\" class=\"wp-image-165266\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27-1.png\" alt=\"Find broken link building opportunities, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27-1-680x300.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27-1-768x339.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27-1-1536x678.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If we had a site in this niche, we could create a similar piece of content on our site, then ask everyone linking to the dead page to link to us instead.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"16. Use Web Explorer to see the web like search engines do\" data-section=\"use-the-web-explorer-to-see-the-web-like-search-engines-do\">\n\n\n\n<h2 class=\"wp-block-heading\">16. Use Web Explorer to see the web like search engines do<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ahrefs\u2019 Web Explorer is a one-of-a-kind tool that lets you search through our search engine\u2019s (<a href=\"https:\/\/yep.com\/\">yep.com<\/a>) entire database of 500 billion pages, domains, and links using search operators.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1802\" height=\"1356\" class=\"wp-image-165268\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-2.png\" alt=\"Ahrefs' Web Explorer landing page\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-2.png 1802w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-2-565x425.png 565w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-2-768x578.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-2-1536x1156.png 1536w\" sizes=\"auto, (max-width: 1802px) 100vw, 1802px\"><\/figure>\n\n\n\n<p>It also allows you to see the web like search engines do and find relevant pages for your topic, including similar ones that may have been omitted on purpose by Google.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1770\" height=\"1432\" class=\"wp-image-165270\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-2.jpg\" alt=\"Number of searches for &quot;restaurants in singapore&quot; on Google's first vs. last page\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-2.jpg 1770w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-2-525x425.jpg 525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-2-768x621.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-2-1536x1243.jpg 1536w\" sizes=\"auto, (max-width: 1770px) 100vw, 1770px\"><\/figure>\n\n\n\n<p>How is it different from <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>? Apart from the larger database, Web Explorer\u2019s advantage lies in bringing information about pages, backlinks, and outlinks together in one&nbsp;place.<\/p>\n\n\n\n<p>This means you can search pages by the anchor and URLs of their backlinks and outlinks.<\/p>\n\n\n\n<p>For example, let\u2019s say you want to build links to pages you\u2019ve already covered.<\/p>\n\n\n\n<p>We\u2019ve already written about <a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">how to perform a content audit<\/a> that includes a template.<\/p>\n\n\n\n<p>So to find potential link prospects on this topic, we\u2019ll use the search operator <code>outgoinglinkanchor:<\/code> followed by the words \u201ccontent audit template.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1992\" height=\"178\" class=\"wp-image-165272\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-5.png\" alt=\"The &quot;outgoinglinkanchor&quot; search operator, via Ahrefs' Web Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-5.png 1992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-5-680x61.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-5-768x69.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-5-1536x137.png 1536w\" sizes=\"auto, (max-width: 1992px) 100vw, 1992px\"><\/figure>\n\n\n\n<p>This shows us pages whose outgoing link\u2019s anchor text contains our desired keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"770\" class=\"wp-image-165274\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image41-1.png\" alt=\"Results found using Ahrefs' Web Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image41-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image41-1-680x262.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image41-1-768x296.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image41-1-1536x592.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This is but one of the common use cases we feature under our \u201cExamples\u201d tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1660\" height=\"1706\" class=\"wp-image-165276\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-8.png\" alt=\"&quot;Examples&quot; tab in Ahrefs' Web Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-8.png 1660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-8-414x425.png 414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-8-768x789.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-8-1495x1536.png 1495w\" sizes=\"auto, (max-width: 1660px) 100vw, 1660px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/web-explorer\/\">Introducing Web Explorer by Ahrefs<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">That\u2019s obviously not everything\u2026<\/h2>\n\n\n\n<p>Ahrefs has many more unique features and data points.<\/p>\n\n\n\n<p>Perhaps I should write a follow-up article and showcase more of the unique things that only Ahrefs can do? Let me know <a href=\"https:\/\/twitter.com\/AndrezMarcel\">on Twitter<\/a>. \ud83d\ude0a<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling out one of those classic \u201cus\u201d vs. \u201cthem\u201d comparison tables, we decided to go a different route<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[456],"class_list":["post-165144","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>16 Things That Only Ahrefs Can Do<\/title>\n<meta name=\"description\" content=\"What makes Ahrefs stand out among the rest? Here are 16 of our unique features and functionalities you&#039;ll find helpful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"16 Things That Only Ahrefs Can Do\" \/>\n<meta property=\"og:description\" content=\"A noteworthy comparison.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-21T06:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T09:18:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image45.png\" \/>\n<meta name=\"author\" content=\"Andrei \u021ai\u021b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"A noteworthy comparison.\" \/>\n<meta name=\"twitter:creator\" content=\"@AndrezMarcel\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/unique-features-ahrefs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/unique-features-ahrefs\\\/\"},\"author\":{\"name\":\"Andrei \u021ai\u021b\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/2eb59ad6d195fe216f0177f45a0564be\"},\"headline\":\"16 Things That Only Ahrefs Can&nbsp;Do\",\"datePublished\":\"2023-02-21T06:09:00+00:00\",\"dateModified\":\"2024-03-26T09:18:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/unique-features-ahrefs\\\/\"},\"wordCount\":3645,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/unique-features-ahrefs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/16-things-that-only-ahrefs-can-by-andrei-tit-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/unique-features-ahrefs\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/unique-features-ahrefs\\\/\",\"name\":\"16 Things That Only Ahrefs Can Do\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/unique-features-ahrefs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/unique-features-ahrefs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/image45.png\",\"datePublished\":\"2023-02-21T06:09:00+00:00\",\"dateModified\":\"2024-03-26T09:18:30+00:00\",\"description\":\"What makes Ahrefs stand out among the rest? Here are 16 of our unique features and functionalities you'll find helpful.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/unique-features-ahrefs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/unique-features-ahrefs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/image45.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/image45.png\",\"width\":1634,\"height\":1310},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/2eb59ad6d195fe216f0177f45a0564be\",\"name\":\"Andrei \u021ai\u021b\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Andrei-Tit-28_cropped.png4a675c0c21458fc4b4fa51236d6c9e35\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Andrei-Tit-28_cropped.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Andrei-Tit-28_cropped.png\",\"caption\":\"Andrei \u021ai\u021b\"},\"description\":\"Showing you how to make the most out of Ahrefs. Mostly through: how-to videos, product updates, webinars, and brochures.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/andrei-tit\\\/\",\"https:\\\/\\\/x.com\\\/AndrezMarcel\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/NuMorDeFoame\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/andrei-tit\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"16 Things That Only Ahrefs Can Do","description":"What makes Ahrefs stand out among the rest? Here are 16 of our unique features and functionalities you'll find helpful.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/","og_locale":"en_US","og_type":"article","og_title":"16 Things That Only Ahrefs Can Do","og_description":"A noteworthy comparison.","og_url":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2023-02-21T06:09:00+00:00","article_modified_time":"2024-03-26T09:18:30+00:00","og_image":[{"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image45.png","type":"","width":"","height":""}],"author":"Andrei \u021ai\u021b","twitter_card":"summary_large_image","twitter_description":"A noteworthy comparison.","twitter_creator":"@AndrezMarcel","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/"},"author":{"name":"Andrei \u021ai\u021b","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/2eb59ad6d195fe216f0177f45a0564be"},"headline":"16 Things That Only Ahrefs Can&nbsp;Do","datePublished":"2023-02-21T06:09:00+00:00","dateModified":"2024-03-26T09:18:30+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/"},"wordCount":3645,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/16-things-that-only-ahrefs-can-by-andrei-tit-general-seo.jpg","articleSection":["General SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/","url":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/","name":"16 Things That Only Ahrefs Can Do","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image45.png","datePublished":"2023-02-21T06:09:00+00:00","dateModified":"2024-03-26T09:18:30+00:00","description":"What makes Ahrefs stand out among the rest? Here are 16 of our unique features and functionalities you'll find helpful.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image45.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image45.png","width":1634,"height":1310},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/2eb59ad6d195fe216f0177f45a0564be","name":"Andrei \u021ai\u021b","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/Andrei-Tit-28_cropped.png4a675c0c21458fc4b4fa51236d6c9e35","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/Andrei-Tit-28_cropped.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/Andrei-Tit-28_cropped.png","caption":"Andrei \u021ai\u021b"},"description":"Showing you how to make the most out of Ahrefs. Mostly through: how-to videos, product updates, webinars, and brochures.","sameAs":["https:\/\/www.linkedin.com\/in\/andrei-tit\/","https:\/\/x.com\/AndrezMarcel","https:\/\/www.youtube.com\/c\/NuMorDeFoame"],"url":"https:\/\/ahrefs.com\/blog\/author\/andrei-tit\/"}]}},"as_json":null,"json_reviewers":[81,146,116,159],"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/165144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=165144"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/165144\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=165144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=165144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=165144"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=165144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}