{"id":165009,"date":"2023-08-23T22:18:57","date_gmt":"2023-08-24T03:18:57","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=165009"},"modified":"2023-08-23T22:19:02","modified_gmt":"2023-08-24T03:19:02","slug":"how-to-drive-traffic-to-your-website","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-drive-traffic-to-your-website\/","title":{"rendered":"21 Proven Ways to Drive Traffic to Your Website"},"content":{"rendered":"\n<div class=\"intro-txt\">Overwhelmed by the infinite options for driving traffic to your website?<\/div>\n\n\n\n<p>This article doesn\u2019t list every traffic strategy; it only lists the ones that are <strong>proven to&nbsp;work.<\/strong><\/p>\n\n\n\n<p>Let\u2019s get to&nbsp;it.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Get search traffic by targeting easy-to-rank topics\" data-section=\"get-search-traffic-by-targeting-easy-to-rank-topics\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Get search traffic by targeting easy-to-rank topics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>My <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">post on SEO statistics<\/a> has generated consistent search traffic since it was published:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1964\" height=\"768\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-2.png\" alt=\"Search traffic going to my SEO statistics post\n\" class=\"wp-image-165034\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-2.png 1964w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-2-680x266.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-2-768x300.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-2-1536x601.png 1536w\" sizes=\"auto, (max-width: 1964px) 100vw, 1964px\"><\/figure>\n\n\n\n<p>If you can <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">rank high on Google<\/a>, you can see the same results too. However, you can\u2019t just target any random topic\u2014you need to write about topics people are searching for.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter a relevant keyword<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-2.jpg\" alt=\"How to find topics people are searching for\n\" class=\"wp-image-165036\" width=\"648\" height=\"626\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-2.jpg 1296w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-2-440x425.jpg 440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-2-768x742.jpg 768w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\"><\/figure>\n\n\n\n<p>Many of the keywords you see will be super competitive. So we\u2019ll use the <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">\u201cKeyword Difficulty (KD)\u201d<\/a> filter to narrow the results down to those that are easy to rank&nbsp;for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-7.png\" alt=\"Finding easy-to-rank-for keywords with the &quot;Keyword Difficulty&quot; filter\n\" class=\"wp-image-165038\" width=\"464\" height=\"573\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-7.png 928w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-7-344x425.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-7-768x948.png 768w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\"><\/figure>\n\n\n\n<p>Eyeball the results and pick out those that are relevant to your&nbsp;site.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/low-competition-keywords\/\">How to Find Low-Competition Keywords for&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Get brand exposure by appearing on podcasts\" data-section=\"get-brand-exposure-by-appearing-on-podcasts\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Get brand exposure by appearing on podcasts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>From new ones to a top 100 business podcast, our chief marketing officer, <a href=\"https:\/\/twitter.com\/timsoulo?lang=en\">Tim Soulo<\/a>, has appeared on them&nbsp;all.<\/p>\n\n\n\n<p>The easiest way to find podcasts to appear on is to Google them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1480\" height=\"1126\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-6.jpg\" alt=\"Google search for &quot;best SEO podcasts&quot;\n\" class=\"wp-image-165040\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-6.jpg 1480w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-6-559x425.jpg 559w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-6-768x584.jpg 768w\" sizes=\"auto, (max-width: 1480px) 100vw, 1480px\"><\/figure>\n\n\n\n<p>Look through the results and pick out those that are relevant. Then <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">find the host\u2019s email<\/a> and pitch yourself as a&nbsp;guest.&nbsp;<\/p>\n\n\n\n<p>If you find a prolific podcast guest along the way, you can enter their site into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and find all the podcasts they\u2019ve been on by going to the <strong>Backlinks<\/strong> report and filtering for results with \u201cepisode\u201d in the referring page&nbsp;title.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1922\" height=\"1766\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-4.jpg\" alt=\"Finding podcast opportunities using Ahrefs' Site Explorer\n\" class=\"wp-image-165042\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-4.jpg 1922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-4-463x425.jpg 463w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-4-768x706.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-4-1536x1411.jpg 1536w\" sizes=\"auto, (max-width: 1922px) 100vw, 1922px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/podcast-link-building\/\">How to Use Podcasts for Link Building<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Rank higher by filling content gaps in existing content\" data-section=\"rank-higher-by-filling-content-gaps-in-existing-content\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Rank higher by filling content gaps in existing content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If the top-ranking pages cover similar subtopics, they\u2019re likely important and what searchers expect to see. So if your content is \u201cmissing\u201d them, that can be a reason why you\u2019re not ranking as&nbsp;high.&nbsp;<\/p>\n\n\n\n<p>To find these subtopics, we can look at the common keywords the top-ranking pages rank for that we don\u2019t.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find these \u201ccontent gaps\u201d:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your target keyword into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Scroll to the <strong>SERP overview<\/strong><\/li>\n\n\n\n<li>Check up to three relevant competing pages<\/li>\n\n\n\n<li>Click <strong>Copy<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23.png\" alt=\"Finding competing pages in Ahrefs' Keywords Explorer\n\" class=\"wp-image-165043\" width=\"463\" height=\"366\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23.png 926w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-538x425.png 538w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-768x607.png 768w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\"><\/figure>\n\n\n\n<p>Then, navigate to our <a href=\"https:\/\/app.ahrefs.com\/competitive-analysis\/\">Competitive Analysis tool<\/a> and go to the <strong>Content Gap<\/strong> report. Add your existing page to the \u201cTarget\u201d section and the three URLs into the \u201cCompetitors\u201d section. Hit \u201cCompare.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1602\" height=\"900\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-2.png\" alt=\"Ahrefs' Competitive Analysis tool\n\" class=\"wp-image-165045\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-2.png 1602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-2-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-2-768x431.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-2-1536x863.png 1536w\" sizes=\"auto, (max-width: 1602px) 100vw, 1602px\"><\/figure>\n\n\n\n<p>This opens up the <strong>Content Gap<\/strong> report, where we can see the common keyword rankings among these pages. Look through the report and see if there are any subtopics you can cover. For example, if we wanted to update our <a href=\"https:\/\/ahrefs.com\/blog\/earned-media\/\">post on earned media<\/a>, these could make good&nbsp;H2s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cowned media examples\u201d<\/li>\n\n\n\n<li>\u201cpaid media examples\u201d<\/li>\n\n\n\n<li>\u201cearned media vs paid&nbsp;media\u201d<\/li>\n\n\n\n<li>\u201cowned vs earned media\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-4.png\" alt=\"Examples of subtopics we should cover on our page\n\" class=\"wp-image-165047\" width=\"458\" height=\"824\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-4.png 610w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-4-236x425.png 236w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. \u201cSteal\u201d traffic from Reddit by sharing barebones posts\" data-section=\"steal-traffic-from-reddit-by-sharing-barebones-posts\">\n\n\n\n<h2 class=\"wp-block-heading\">4. \u201cSteal\u201d traffic from Reddit by sharing barebones posts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>With <a href=\"https:\/\/foundationinc.co\/lab\/reddit-statistics\/\">&gt;330 million monthly active users<\/a>, it seems a no-brainer to promote on Reddit. Except that Reddit <strong>hates <\/strong>marketing.<\/p>\n\n\n\n<p>If Redditors catch even a whiff of self-promotion, they will downvote you, delete your post, or ban you from the subreddit.<\/p>\n\n\n\n<p>Yet, Tim managed to <a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/k18gm2\/beginners_guide_to_keyword_research_by_ahrefs_tldr\/\">successfully \u201cpromote\u201d<\/a> his <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research post<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-4.jpg\" alt=\"Tim Soulo's tl;dr post on Reddit\n\" class=\"wp-image-165049\" width=\"525\" height=\"716\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-4.jpg 1312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-4-312x425.jpg 312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-4-768x1048.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-4-1126x1536.jpg 1126w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\"><\/figure>\n\n\n\n<p>Reddit enjoys helpful content. Its users are only antagonistic to spammers. So if you want to promote on Reddit, replicate what Tim&nbsp;did.<\/p>\n\n\n\n<p>Take your best content, strip away all internal and external links, and share it to a relevant subreddit. Leave just one link back to your original blog post at the end. Make sure the post is valuable on its own, whether or not people clicked through the&nbsp;link.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/growandconvert.com\/marketing\/reddit-marketing\/\">Reddit Marketing: How to Self Promote on Reddit and Get More Traffic<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Tap into other brands\u2019 audience\" data-section=\"tap-into-other-brands-audience-through-collaborations\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Tap into other brands\u2019 audience through collaborations<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Buffer is a social media scheduling tool. It was a non-competitor and targeted the same audience. So we did a joint webinar titled \u201cHow to Build Your Website Traffic With Evergreen Content and Social Media.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-xn2xcfqrebu\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-xn2xcfqrebu\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/xn2XCFqREbU?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xn2XCFqREbU?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>Both brands heavily promoted the webinar on social media leading up to day zero. Post-webinar, Buffer created a <a href=\"https:\/\/buffer.com\/resources\/increase-website-traffic\">blog post<\/a> summarizing the presentation, while we posted the recording on YouTube and uploaded the presentation slides on <a href=\"https:\/\/www.slideshare.net\/ahrefs\/how-to-build-your-website-traffic-with-evergreen-content-and-social-media-116779432\">SlideShare<\/a>.<\/p>\n\n\n\n<p>Look for opportunities to partner with brands that solve different problems for a similar audience. That way, you can each gain access to an entirely new user&nbsp;base.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Refresh outdated content to boost its rankings\" data-section=\"refresh-outdated-content-to-boost-its-rankings\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Refresh outdated content to boost its rankings<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I updated my <a href=\"https:\/\/ahrefs.com\/blog\/free-seo-tools\/\">post on free SEO tools<\/a>, and traffic shot&nbsp;up:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1496\" height=\"772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-2.png\" alt=\"Boost in traffic after updating the post\n\" class=\"wp-image-165051\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-2.png 1496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-2-680x351.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-2-768x396.png 768w\" sizes=\"auto, (max-width: 1496px) 100vw, 1496px\"><\/figure>\n\n\n\n<p>SEO is not a \u201cset it and forget it\u201d thing. Even if you\u2019re ranking well for your target keyword, competitors may steal your spot or Google may lower your rankings when your content becomes outdated.<\/p>\n\n\n\n<p>So you need to keep it up to date to maintain your rankings.<\/p>\n\n\n\n<p>The easiest way to find out which content to refresh is to install our <a href=\"https:\/\/ahrefs.com\/wordpress-seo-plugin\">free WordPress SEO plugin<\/a> and run an audit. The audit will tell you which articles you should be updating.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"711\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-7.png\" alt=\"Content audit results from our free WordPress SEO plugin\n\" class=\"wp-image-165053\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-7.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-7-680x242.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-7-768x273.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-7-1536x546.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Look at the top-ranking results and compare them to yours to see what aspects need to be refreshed.&nbsp;<\/p>\n\n\n\n<p>Sometimes, it can be as simple as filling content gaps and updating old parts like screenshots. Other times, <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a> could have changed\u2014in that case, you might need to do a full rewrite.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">Republishing Content: How to Update Old Blog Posts for SEO<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Reach new audiences by befriending amplifiers\" data-section=\"reach-new-audiences-by-befriending-amplifiers\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Reach new audiences by befriending amplifiers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Amplifiers are people with a large audience. They have the ability to share your content with their audience and send tons of traffic to your&nbsp;site.&nbsp;<\/p>\n\n\n\n<p>The easiest way to find amplifiers in your niche is to use <a href=\"https:\/\/sparktoro.com\/\">SparkToro<\/a>. Simply enter your topic or&nbsp;niche:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"689\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-5.png\" alt=\"Using SparkToro to find amplifiers\n\" class=\"wp-image-165055\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-5-680x234.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-5-768x265.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-5-1536x529.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>However, just because you\u2019ve found them doesn\u2019t mean you can send them an email and expect them to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-promote-your-website\/\">promote your website<\/a>. They\u2019re not <strong>obliged <\/strong>to do&nbsp;that.<\/p>\n\n\n\n<p>Your goal is to befriend them and build up the relationship. Start by featuring them or their work in your content. Then, reach out and let them know. They\u2019ll be delighted.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"1076\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-5.png\" alt=\"Reply from marketer Amanda Natividad after SQ let her know he had featured her post\n\" class=\"wp-image-165057\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-5.png 1164w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-5-460x425.png 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-5-768x710.png 768w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\"><\/figure>\n\n\n\n<p>In this example, Amanda Natividad graciously promised to share it in her newsletter. But <strong>don\u2019t expect it.<\/strong> Treat it as a bonus\u2014if they share it, that\u2019s great. If they don\u2019t, it\u2019s cool&nbsp;too.<\/p>\n\n\n\n<p>Focus on building the relationship, not trading one-off favors.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Get more views by turning your content into X threads\" data-section=\"get-more-views-by-turning-your-content-into-x-threads\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Get more views by turning your content into X threads<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Our head of content, Joshua Hardwick, turned his <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-content-guidelines\/\">post on AI content<\/a> into an X (formerly Twitter) thread and got over 40,000 views:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/JoshuaCHardwick\/status\/1628755385061609480\n<\/div><\/figure>\n\n\n\n<p>He barely even tweets!<\/p>\n\n\n\n<p>The best thing: You don\u2019t have to start from scratch. Take one of your blog posts, paste it into <a href=\"https:\/\/typefully.com\/\">Typefully<\/a>, and add your blog post at the end of the thread:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1657\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-6.png\" alt=\"Using Typefully to create Twitter\/X threads\n\" class=\"wp-image-165059\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-6-513x425.png 513w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-6-768x637.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-6-1536x1273.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Don\u2019t publish immediately. You\u2019ll want to make sure it grabs attention. So edit according to these principles:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Here\u2019s what you\u2019ll learn by reading this:<br><br>1. Starting with a great thread body<br>2. Using headers and white space<br>3. Writing a direct call-to-action<br>4. 4 killer thread openers<br><br>Let\u2019s dive&nbsp;in&nbsp;\u2193<\/p>\u2014 Justin Welsh (@thejustinwelsh) <a href=\"https:\/\/twitter.com\/thejustinwelsh\/status\/1604465257115967488?ref_src=twsrc%5Etfw\">December 18,&nbsp;2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Rank for more long-tail keywords with FAQ sections\" data-section=\"rank-for-more-long-tail-keywords-with-faq-sections\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Rank for more long-tail keywords with FAQ sections<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>People usually have tons of related questions when researching a topic. You\u2019ll likely answer most of them. But sometimes, there are a few that are difficult to weave naturally into your content.&nbsp;<\/p>\n\n\n\n<p>You can solve this by adding an FAQ section at the end of your article. That can potentially help your content rank for more <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a> and get more search traffic.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"1250\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-1.jpg\" alt=\"An example of an FAQ section on an Ahrefs blog post\n\" class=\"wp-image-165061\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-1.jpg 1378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-1-469x425.jpg 469w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-1-768x697.jpg 768w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\"><\/figure>\n\n\n\n<p>For example, one of the questions we answered in our guide to H1 tags helped us rank for a long-tail keyword:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-2.png\" alt=\"Ranking for a long-tail keyword with an FAQ section\n\" class=\"wp-image-165063\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-2.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-2-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-2-768x447.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/figure>\n\n\n\n<p>Here\u2019s how to find frequently asked questions to answer:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter your&nbsp;topic<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Toggle to \u201cQuestions\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-2.png\" alt=\"Finding questions to answer in FAQ sections with Ahrefs' Keywords Explorer\n\" class=\"wp-image-165065\" width=\"494\" height=\"464\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-2.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-2-452x425.png 452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-2-768x721.png 768w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Get consistent social traffic by building a personal brand\" data-section=\"generate-consistent-social-traffic-by-building-a-personal-brand-on-linkedin\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Generate consistent social traffic by building a personal brand on LinkedIn<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Our LinkedIn posts generate tons of impressions and engagement:<\/p>\n\n\n\n<div style=\"position:relative;overflow:hidden;padding-top:132%;\">\n  <iframe frameborder=\"0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:activity:7084550684414468096\"><\/iframe>\n<\/div>\n\n\n\n<p>The \u201csocial network for professionals\u201d is not the sexiest social platform. But don\u2019t sleep on it\u2014many people are rediscovering LinkedIn\u2019s ability to send tons of traffic.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">It might be an unpopular opinion but I think LinkedIn is a better social than Twitter right now.<br><br>I\u2019m not talking about the content. I\u2019m talking about the platform.<br><br>- The feed has the right mix of people you follow and new ones (I\u2019d say it\u2019s around 80\/20 on average)<br><br>- There\u2019s\u2026<\/p>\u2014 Andrea Bosoni (@theandreboso) <a href=\"https:\/\/twitter.com\/theandreboso\/status\/1660276812444839936?ref_src=twsrc%5Etfw\">May 21,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>I <a href=\"https:\/\/ahrefs.com\/blog\/b2b-content-marketing\/\">previously asked<\/a> marketing consultant David Fallarme about how to excel on LinkedIn. This was what he&nbsp;said:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>Your first job: to find and add people who are relevant to you and your target audience. Add a few influencers in your niche, then use the \u201cPeople also viewed\u201d function to see who else LinkedIn suggests. These are typically people who post regularly, which means you\u2019ll be exposed to a lot of content in your&nbsp;niche.<\/p>\n\n\n\n<p>After following ~10 - 15 influencers, you should build your LinkedIn writing muscle by commenting on their posts whenever you log on. This does a couple of things: first, it trains your brain that posting on LinkedIn is nothing to be scared of. Two, it gives you new ideas for your own content\u2014every comment you leave is the seed for future posts. Third, when you leave thoughtful comments, and when you reply to others who have left comments, others who also follow that person will visit your profile and respond to your connection requests.<\/p>\n\n\n\n<p>All of these increase the chances that when you post something on LinkedIn, it\u2019s relevant to your target audience and you\u2019re not just yelling into the void. You always have new connections who are exposed to your content.<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"David Fallarme\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1521291264211.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">David Fallarme<\/span> <span class=\"quote-author-job\"> <a href=\"https:\/\/www.linkedin.com\/in\/dfallarme\/\" target=\"_blank\">Marketing Advisor<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Tap into TikTok by creating videos\" data-section=\"tap-into-the-worlds-fifth-largest-social-network-by-creating-tiktok-videos\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Tap into the world\u2019s fifth-largest social network by creating TikTok videos<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>With over <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">1 billion users<\/a>, it\u2019s a foregone conclusion that you need to be on TikTok, right? But most businesses haven\u2019t, because they think it\u2019s a platform for silly dance videos catering to Gen&nbsp;Z.&nbsp;<\/p>\n\n\n\n<p>That\u2019s what most people thought about YouTube in the early days too\u2026 and look at where we are&nbsp;now.&nbsp;<\/p>\n\n\n\n<p>The key to TikTok is consistency. Here\u2019s what marketer and author Nat Eliason suggests:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I think you should aim for two or more videos per day for the first few weeks until you get some&nbsp;hits.<\/p>\n<\/blockquote>\n\n\n\n<p>That\u2019s a lot of videos to make, so you\u2019ll need to generate tons of ideas. Follow Nat\u2019s guide to learn&nbsp;how:<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.nateliason.com\/p\/tiktok-growth\">Kickstarting TikTok: 55,500 Followers &amp; 7M Views in 6&nbsp;Weeks<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Rank for \u201ctool\u201d keywords by creating free tools\" data-section=\"rank-high-tool-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Rank high for \u201ctool\u201d keywords by creating free&nbsp;tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>At Ahrefs, we offer plenty of <a href=\"https:\/\/ahrefs.com\/free-seo-tools\">free SEO tools<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1104\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-2.png\" alt=\"Ahrefs' suite of free SEO tools\n\" class=\"wp-image-165067\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-2-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-2-768x424.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-2-1536x848.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Combined, they generate an estimated 909,000 monthly search visits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-2.png\" alt=\"The combined estimated search traffic for all of Ahrefs' free SEO tools\n\" class=\"wp-image-165069\" width=\"548\" height=\"443\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-2.png 730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-2-526x425.png 526w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\"><\/figure>\n\n\n\n<p>As you can see, free tools can send a lot of traffic. But you have to make sure you\u2019re creating tools that have search demand.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find such opportunities:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter a relevant keyword<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>In the \u201cInclude\u201d box, search for terms like \u201ctool, tools, calculator, checker, template, report\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"737\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-7.png\" alt=\"Finding tool-related keywords with Ahrefs' Keywords Explorer\n\" class=\"wp-image-165071\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-7.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-7-680x251.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-7-768x283.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-7-1536x566.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Look through the list and find a relevant free tool you can create. For example, if I were an auto dealer, I could create a \u201ccar payment calculator\u201d to help potential customers decide if they could afford a&nbsp;car.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Leverage existing content by repurposing it\" data-section=\"leverage-existing-content-via-repurposing\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Leverage what you\u2019ve already created by repurposing content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Don\u2019t waste your content. Each piece you create can be reposted or repurposed on another channel. For example, we turned our <a href=\"https:\/\/www.youtube.com\/watch?v=59hsPSrYvmk\">video on ChatGPT for SEO<\/a> into a <a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-for-seo\/\">blog post<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27-1.jpg\" alt=\"Ahrefs' video on ChatGPT for SEO\n\" class=\"wp-image-165072\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27-1.jpg 1012w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27-1-510x425.jpg 510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27-1-768x641.jpg 768w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-2.png\" alt=\"Ahrefs' blog post on ChatGPT for SEO\n\" class=\"wp-image-165074\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-2.png 1426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-2-680x363.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-2-768x410.png 768w\" sizes=\"auto, (max-width: 1426px) 100vw, 1426px\"><\/figure>\n\n\n\n<p>There are many ways you could do this. For example, you could&nbsp;turn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog posts -&gt; Reddit posts<\/li>\n\n\n\n<li>Blog posts -&gt; X threads<\/li>\n\n\n\n<li>X threads -&gt; LinkedIn posts<\/li>\n\n\n\n<li>TikTok videos -&gt; YouTube Shorts and IG&nbsp;Reels<\/li>\n\n\n\n<li>TikTok videos -&gt; X and LinkedIn posts<\/li>\n<\/ul>\n\n\n\n<p>And more.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">13 Smart Ways to Repurpose Content<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Boost your pages\u2019 rankings with internal links\" data-section=\"boost-your-pages-rankings-with-internal-links\">\n\n\n\n<h2 class=\"wp-block-heading\">14. Boost your pages\u2019 rankings with internal links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Internal links can pass <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>, which can help boost a page\u2019s rankings.<\/p>\n\n\n\n<p>Here\u2019s how to find internal link opportunities on your website with a free <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools (AWT)<\/a> account:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Run a crawl with <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a><\/li>\n\n\n\n<li>Go to the <strong>Internal link opportunities<\/strong> report<\/li>\n\n\n\n<li>Search for the URL of the page you want to&nbsp;boost<\/li>\n\n\n\n<li>Choose \u201cTarget page\u201d from the dropdown<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1316\" height=\"526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-2.png\" alt=\"Finding internal link opportunities using Ahrefs' Site Audit\n\" class=\"wp-image-165076\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-2.png 1316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-2-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-2-768x307.png 768w\" sizes=\"auto, (max-width: 1316px) 100vw, 1316px\"><\/figure>\n\n\n\n<p>You\u2019ll see a list of internal linking opportunities. For example, here\u2019s a suggestion to link to our <a href=\"https:\/\/ahrefs.com\/blog\/faceted-navigation\/\">post on faceted navigation<\/a> from our <a href=\"https:\/\/ahrefs.com\/blog\/duplicate-content\/\">one on duplicate content<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"490\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-1.png\" alt=\"Example of a suggested internal link opportunity on Ahrefs' blog\n\" class=\"wp-image-165078\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-1-680x167.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-1-768x188.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-1-1536x377.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. \u201cHunt\u201d your website on Product Hunt\" data-section=\"build-traction-by-hunting-your-website-on-product-hunt\">\n\n\n\n<h2 class=\"wp-block-heading\">15. Build traction by \u201chunting\u201d your website on Product Hunt<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.producthunt.com\/\">Product Hunt<\/a> (PH) is Reddit for product launches. Many household names like Zapier, Slack, and Notion got their start there. It\u2019s not just for singular products either. If you have new tools, features, or even \u201ccontent products\u201d (e.g., a course), you can launch on Product Hunt.<\/p>\n\n\n\n<p>For example, we\u2019ve been around since 2011. But in 2020, we launched <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> and promoted it on Product Hunt:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1746\" height=\"1018\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-2.png\" alt=\"Promoting Ahrefs Webmaster Tools on Product Hunt in 2020\n\" class=\"wp-image-165079\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-2.png 1746w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-2-680x396.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-2-768x448.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-2-1536x896.png 1536w\" sizes=\"auto, (max-width: 1746px) 100vw, 1746px\"><\/figure>\n\n\n\n<p>Success on Product Hunt is not \u201csubmit and pray.\u201d The most important factor&nbsp;is the work you do before launching, specifically building a following of people who would advocate for your product.<\/p>\n\n\n\n<p>This is where building a social following is useful. No matter X\/Twitter (#8), LinkedIn (#10), or TikTok (#11), your following can help boost your PH launch. You can also build social capital by participating in startup communities like <a href=\"https:\/\/www.indiehackers.com\/\">Indie Hackers<\/a>.<\/p>\n\n\n\n<p>For more tips on succeeding on PH, read the guide&nbsp;below.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.demandcurve.com\/playbooks\/product-hunt-launch\">In-depth Product Hunt Launch Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"16. Reach new audiences by pitching to relevant newsletters\" data-section=\"get-exposure-to-new-audiences-by-pitching-your-content-to-niche-relevant-newsletters\">\n\n\n\n<h2 class=\"wp-block-heading\">16. Get exposure to new audiences by pitching your content to niche-relevant newsletters<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Recently, my <a href=\"https:\/\/ahrefs.com\/blog\/content-promotion\/\">article on content promotion<\/a> was featured in SparkToro\u2019s Audience Research newsletter:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"948\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-5.png\" alt=\"SQ's article was featured in SparkToro's newsletter\n\" class=\"wp-image-165080\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-5.png 1268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-5-568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-5-768x574.png 768w\" sizes=\"auto, (max-width: 1268px) 100vw, 1268px\"><\/figure>\n\n\n\n<p>With over <a href=\"https:\/\/sparktoro.com\/audience-research-newsletter\">40,000 subscribers<\/a>, that\u2019s plenty of eyeballs. You\u2019ll want to be featured on similar newsletters in your niche&nbsp;too.<\/p>\n\n\n\n<p>The easiest way to find these newsletters is to look them up on a newsletter platform like <a href=\"https:\/\/www.paved.com\/\">Paved<\/a> or <a href=\"https:\/\/reletter.com\/\">Reletter<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1668\" height=\"1112\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-5.png\" alt=\"Paved's newsletter marketplace\n\" class=\"wp-image-165082\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-5.png 1668w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-5-638x425.png 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-5-768x512.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-5-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1668px) 100vw, 1668px\"><figcaption class=\"wp-element-caption\">Paved\u2019s newsletter marketplace.<\/figcaption><\/figure>\n\n\n\n<p>In my example, I was featured organically. But you can reach out to these newsletters and actively introduce your content to&nbsp;them.&nbsp;<\/p>\n\n\n\n<p>Remember: Don\u2019t be pushy, and don\u2019t promote every article. It\u2019s always about the relationship with the creator, so it\u2019s fine to not be included this time round. There are always plenty more opportunities in the future, since newsletters are sent frequently.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"17. Rank for local queries by creating a GBP\" data-section=\"rank-for-local-queries-by-creating-a-google-business-profile\">\n\n\n\n<h2 class=\"wp-block-heading\">17. Rank for local queries by creating a Google Business Profile<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019re serving customers locally, you\u2019ll want to rank for local search queries, especially the \u201cmap pack\u201d search results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1457\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-7.png\" alt=\"Two types of search results for local queries\n\" class=\"wp-image-165084\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-7.png 1457w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-7-310x425.png 310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-7-768x1054.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-7-1120x1536.png 1120w\" sizes=\"auto, (max-width: 1457px) 100vw, 1457px\"><\/figure>\n\n\n\n<p>To rank for the \u201cmap pack,\u201d you\u2019ll need to claim and optimize your Google Business Profile (GBP). Once claimed, the information you add to your business profile can show up in Google\u2019s web search results and in Google Maps.<\/p>\n\n\n\n<p>Learn how to optimize your GBP by following the guide&nbsp;below.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">How to Optimize Your Google My Business Listing in 30 Minutes<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"18. Build an engaged audience with a newsletter\" data-section=\"build-an-engaged-audience-by-publishing-a-weekly-newsletter\">\n\n\n\n<h2 class=\"wp-block-heading\">18. Build an engaged audience by publishing a weekly newsletter<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Every Thursday, we send a <a href=\"https:\/\/ahrefs.com\/newsletter\">newsletter<\/a> with the web\u2019s best content (including ours):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-5.jpg\" alt=\"An example of Ahrefs' weekly newsletter\n\" class=\"wp-image-165085\" width=\"490\" height=\"639\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-5.jpg 1226w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-5-326x425.jpg 326w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-5-768x1001.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-5-1178x1536.jpg 1178w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\"><\/figure>\n\n\n\n<p>Email may be old, but it\u2019s still the most reliable communication medium. Every social platform can limit or ban you, but your email list is <strong>yours.<\/strong> Nobody can take that away from&nbsp;you.<\/p>\n\n\n\n<p>To send a weekly newsletter, you need to build an email list. Put opt-in boxes in the right places, such as the sidebar and end of blog posts, and offer something in return for subscribing.&nbsp;<\/p>\n\n\n\n<p>We keep it simple at Ahrefs by telling potential subscribers they can get the week\u2019s best content:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-7.png\" alt=\"Ahrefs' opt-in box\n\" class=\"wp-image-165087\" width=\"368\" height=\"278\"><\/figure>\n\n\n\n<p>But you can offer a carrot too. PDFs, white papers, free courses\u2014they all&nbsp;work.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/grow-email-list\/\">8 Easy (But Effective) Ways to Grow Your Email List<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"19. Generate video views by ranking high on YouTube\" data-section=\"generate-video-views-by-ranking-high-on-youtube\">\n\n\n\n<h2 class=\"wp-block-heading\">19. Generate video views by ranking high on YouTube<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/samsgoh?lang=en-GB\">Sam Oh<\/a> is our YouTube master. He built our <a href=\"https:\/\/www.youtube.com\/c\/ahrefscom\">channel<\/a> to 425,000 subscribers in the SEO niche, a notoriously boring industry.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-6.png\" alt=\"Number of subscribers on Ahrefs' YouTube channel\n\" class=\"wp-image-165088\" width=\"367\" height=\"153\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-6.png 734w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-6-680x283.png 680w\" sizes=\"auto, (max-width: 367px) 100vw, 367px\"><\/figure>\n\n\n\n<p>How did he do it? He did it by ranking our videos for important keywords on YouTube:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"1180\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-7.jpg\" alt=\"Ahrefs' link building videos rank #1 for the term &quot;link building&quot;\n\" class=\"wp-image-165090\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-7.jpg 1456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-7-524x425.jpg 524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-7-768x622.jpg 768w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p>To rank high on YouTube, you need to target topics people are searching for. You can do this by installing the <a href=\"https:\/\/chrome.google.com\/webstore\/category\/extensions?utm_source=ext_sidebar&amp;hl=en-GB\">VidIQ Chrome Extension<\/a>. Once installed, you\u2019ll be able to see relevant data and keyword opportunities in your YouTube sidebar:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35-1.png\" alt=\"VidIQ Chrome Extension\n\" class=\"wp-image-165092\" width=\"387\" height=\"581\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35-1.png 774w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35-1-283x425.png 283w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35-1-768x1153.png 768w\" sizes=\"auto, (max-width: 387px) 100vw, 387px\"><\/figure>\n\n\n\n<p>Then follow the steps in the video below to learn how to create videos that&nbsp;rank:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-nh0mdbfedva\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-nh0mdbfedva\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/Nh0mDbfEdVA?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Nh0mDbfEdVA?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\">YouTube SEO: How to Rank Your Videos From Start to Finish<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"20. Get even more video views by ranking videos on Google\" data-section=\"get-even-more-video-views-by-ranking-videos-on-google\">\n\n\n\n<h2 class=\"wp-block-heading\">20. Get even more video views by ranking videos on Google<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>YouTube videos rank on Google too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-4.jpg\" alt=\"Video SERPs on Google\n\" class=\"wp-image-165093\" width=\"473\" height=\"574\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-4.jpg 946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-4-350x425.jpg 350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-4-768x932.jpg 768w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\"><\/figure>\n\n\n\n<p>To rank your videos on Google, you need to find topics that people prefer to watch videos about. Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Run this search: <code>site:youtube.com inurl:watch title:topic<\/code><\/li>\n\n\n\n<li>Sort the results by <strong>Page traffic<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1972\" height=\"1494\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-1.jpg\" alt=\"Finding video topics that also rank in Google\n\" class=\"wp-image-165094\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-1.jpg 1972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-1-561x425.jpg 561w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-1-768x582.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-1-1536x1164.jpg 1536w\" sizes=\"auto, (max-width: 1972px) 100vw, 1972px\"><\/figure>\n\n\n\n<p>This will give you YouTube videos that currently get search traffic from Google. Look through the list to find relevant topics you can&nbsp;cover.<\/p>\n\n\n\n<p>Follow our resource below to create a video that\u2019ll rank for these topics:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-bobu_vcwnvy\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-bobu_vcwnvy\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/BObU_VCwnvY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BObU_VCwnvY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/video-seo\/\">Video SEO: How to Rank YouTube Videos on Google<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"21. Reach untapped audiences with ads on smaller platforms\" data-section=\"reach-untapped-audiences-by-running-ads-on-lesser-known-platforms\">\n\n\n\n<h2 class=\"wp-block-heading\">21. Reach untapped audiences by running ads on lesser-known platforms<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you have the budget and are willing to invest, don\u2019t forget that you can always pay for traffic to your website.&nbsp;<\/p>\n\n\n\n<p>But you don\u2019t have to limit yourself to big (and therefore) expensive platforms like Google and Facebook. Run ads on other lesser-known ad platforms like Quora, TikTok, or Reddit.<\/p>\n\n\n\n<p>For example, we ran Quora ads to promote our content:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1697\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-6.png\" alt=\"Ahrefs' ads campaigns on Quora\n\" class=\"wp-image-165095\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-6-501x425.png 501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-6-768x652.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-6-1536x1304.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/quora-ads\/\">Quora Ads: Over $200K Spent. Here\u2019s What I Learned<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Experiment with the above traffic strategies and start generating traffic to your website.<\/p>\n\n\n\n<p>Did I miss out on any cool tactics? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a> or <a href=\"https:\/\/www.threads.net\/@siquanong\">Threads<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article doesn\u2019t list every traffic strategy; it only lists the ones that are proven to&nbsp;work. Let\u2019s get to&nbsp;it. My post on SEO statistics has generated consistent search traffic since it was published: If you can rank high on Google,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-165009","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>21 Proven Ways to Drive Traffic to Your Website<\/title>\n<meta name=\"description\" content=\"We&#039;ve put together 21 tried and tested methods that you can implement to drive even more traffic to your website.\" 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