{"id":164643,"date":"2023-08-18T00:19:25","date_gmt":"2023-08-18T05:19:25","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=164643"},"modified":"2024-10-04T10:17:41","modified_gmt":"2024-10-04T15:17:41","slug":"ecommerce-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ecommerce-seo\/","title":{"rendered":"Ecommerce SEO: A Beginner\u2019s Guide"},"content":{"rendered":"\n<div class=\"intro-txt\">If you want to drive more potential customers from the search results to your online store, ecommerce SEO may be just the ticket.<\/div>\n\n\n\n<p>Keep reading to learn what ecommerce SEO is, why it\u2019s important, and how to master it.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is ecommerce SEO?\" data-section=\"what-is-ecommerce-seo\">\n\n\n\n<h2 class=\"wp-block-heading\">What is ecommerce SEO?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ecommerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines like Google. It focuses heavily on improving the performance of category and product pages, as these tend to be the most lucrative.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1722\" class=\"wp-image-164664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-4.png\" alt=\"E-commerce SEO is mostly about ranking product and category pages higher\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-4.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-4-395x425.png 395w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-4-768x827.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-4-1427x1536.png 1427w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>It\u2019s generally a more cost-effective way to reach your customers rather than bidding on expensive paid advertising keywords.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Chapter 1. Technical SEO\" data-section=\"technical-seo\">\n\n\n\n<h2 class=\"wp-block-heading\">Chapter 1. Technical SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">Technical SEO<\/a> may seem the most daunting starting point, but it\u2019s crucial for ecommerce sites. That\u2019s mainly because of issues relating to <a href=\"https:\/\/ahrefs.com\/blog\/faceted-navigation\/\">faceted navigation<\/a>, but there are also a few things to keep in mind. Let\u2019s go through them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Secure your site with&nbsp;HTTPS<\/h3>\n\n\n\n<p>HTTPS is a secure protocol for transferring data between websites and visitors. It prevents hackers from stealing sensitive information that visitors commonly share with online stores, such as their name, address, and credit card details.<\/p>\n\n\n\n<p>It\u2019s also been a minor Google ranking factor <a href=\"https:\/\/developers.google.com\/search\/blog\/2014\/08\/https-as-ranking-signal\">since 2014<\/a>.<\/p>\n\n\n\n<p>You\u2019ll know if your store uses HTTPS because it\u2019ll have a \u201cpadlock\u201d icon in the address bar that looks like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"138\" class=\"wp-image-164671\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-4.png\" alt=\"HTTPS &quot;padlock&quot; icon in a Chrome browser\n\"><\/figure>\n\n\n\n<p>Most popular ecommerce platforms use HTTPS, so it shouldn\u2019t be a concern for most people. But if it is, make sure to fix&nbsp;it.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">What Is HTTPS? Everything You Need to&nbsp;Know<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Make your site structure easy to navigate<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">Site structure<\/a> is how your website\u2019s pages are organized and interlinked.&nbsp;<\/p>\n\n\n\n<p>Most ecommerce stores organize their pages roughly like&nbsp;this:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1738\" class=\"wp-image-164666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-1.png\" alt=\"How to structure e-commerce sites\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-1-391x425.png 391w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-1-768x834.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-1-1414x1536.png 1414w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Here are two reasons why this structure makes&nbsp;sense:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>It\u2019s easy to navigate your ecommerce site architecture <\/strong>\u2013 Visitors can find what they\u2019re looking for in just a few clicks.<\/li>\n\n\n\n<li><strong>It helps Google and other search engines find your pages<\/strong> \u2013 Google can \u201cfollow\u201d internal links from page to&nbsp;page.<\/li>\n<\/ol>\n\n\n\n<p>Getting your site architecture right from the start also means you\u2019ll avoid the headache of redesigning your site structure later&nbsp;on.&nbsp;<\/p>\n\n\n\n<p>When it comes to <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a>, it\u2019s best to keep it simple to start with. You can use the arrows in the illustration above as guidance on how to interlink your&nbsp;pages.<\/p>\n\n\n\n<p>For example, your homepage should link to your category pages, which should link to the relevant subcategory pages, which should link to the relevant products.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">Website Structure: How to Build Your SEO Foundation<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Implement faceted navigation correctly to give your pages the best chance at ranking well<\/h3>\n\n\n\n<p>Faceted navigation allows visitors to filter the products on category and subcategory pages.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what it looks&nbsp;like:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"1999\" class=\"wp-image-164672\" style=\"width: 390px; height: 800px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-1.png\" alt=\"Faceted navigation example, via jbl.com\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-1.png 976w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-1-208x425.png 208w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-1-768x1573.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-1-750x1536.png 750w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\"><\/figure>\n\n\n\n<p>Despite its usefulness for visitors, it can cause serious SEO issues for ecommerce websites because filter combinations often create new <a href=\"https:\/\/ahrefs.com\/blog\/url-parameters\/\">parameterized URLs<\/a>.<\/p>\n\n\n\n<p>For example, if you filter for on-ear headphones, it may create a URL like&nbsp;this:<\/p>\n\n\n\n<p><code>\/headphones\/?color=red&amp;brand=sony&amp;type=wired<\/code><\/p>\n\n\n\n<p>Even if you only have a handful of filters, there can be thousands of combinations. That means thousands of new URLs that Google can end up crawling and potentially indexing.<\/p>\n\n\n\n<p>That isn\u2019t good because it&nbsp;can:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Weaken important pages\u2019 ability to rank <\/strong>\u2013 Filter combinations can often lead to the creation of multiple URLs with the same content. Unless Google realizes this (which doesn\u2019t always happen), ranking signals will get split between the duplicate pages.<\/li>\n\n\n\n<li><strong>Prevent Google from crawling important pages <\/strong>\u2013 Google will only devote finite resources to crawling your site. If it has to crawl a load of junk, it may not have the resources to crawl all important pages.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>There are various solutions to these issues. For beginners and intermediates, a simple option is to <a href=\"https:\/\/ahrefs.com\/blog\/canonicalization\/\">canonicalize<\/a> faceted URLs to their master category or subcategory.<\/p>\n\n\n\n<p>Some ecommerce SEO platforms do this out of the box. Check if this is the case for your site by installing Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a>, visiting a few faceted URLs, and checking the \u201cIndexability\u201d tab. If the canonical URL is non-faceted, chances are this isn\u2019t an issue on your&nbsp;site.<\/p>\n\n\n\n<p>Here\u2019s an example of this in action:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"618\" class=\"wp-image-164674\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-2.png\" alt=\"Non-canonical URL example, via jbl.com\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-2.png 1330w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-2-680x316.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-2-768x357.png 768w\" sizes=\"auto, (max-width: 1330px) 100vw, 1330px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/faceted-navigation\/\">Faceted Navigation: Definition, Examples &amp; SEO Best Practices<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Chapter 2. Keyword research\" data-section=\"keyword-research\">\n\n\n\n<h2 class=\"wp-block-heading\">Chapter 2. Keyword research for ecommerce websites<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Keyword research<\/a> helps you find relevant keywords and understand how people search for what you sell. You can use this knowledge to create category pages, subcategory pages and product pages on your ecommerce site that cater to search demand. Let\u2019s look at how to do&nbsp;this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get keyword ideas for subcategory pages with keyword research<\/h3>\n\n\n\n<p>Subcategory pages show the types of products you sell in a category.&nbsp;<\/p>\n\n\n\n<p>For example, a \u201cheadphones\u201d category may have subcategories like \u201cwired\u201d and \u201cwireless.\u201d<\/p>\n\n\n\n<p>You probably already know some subcategories that make sense for your store. But as people search in many ways, it\u2019s useful for SEO to create subcategories that align with those&nbsp;terms.<\/p>\n\n\n\n<p>Here\u2019s how to find ideas for subcategories in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a few broad keywords related to your category<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Look for the types of things you&nbsp;sell<\/li>\n<\/ol>\n\n\n\n<p>Here are a few ideas for the \u201cheadphones\u201d subcategories:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"1434\" class=\"wp-image-164676\" style=\"width: 414px; height: 717px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-1.png\" alt=\"Subcategory ideas for a headphones e-commerce store, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-1.png 828w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-1-245x425.png 245w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-1-768x1330.png 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\"><\/figure>\n\n\n\n<p>Note that this isn\u2019t <em>all<\/em> about search volumes. You should use common sense and choose terms that make sense as subcategories.&nbsp;<\/p>\n\n\n\n<p>For example, \u201caudio technica open ear headphones\u201d won\u2019t be a suitable subcategory because it\u2019s too specific. The same is true for \u201cbone conduction headphones\u201d unless you sell more than a couple of&nbsp;pairs.<\/p>\n\n\n\n<p>Here\u2019s a quick cheat sheet for choosing subcategories for&nbsp;SEO:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2248\" class=\"wp-image-164667\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-2.png\" alt=\"How to choose e-commerce subcategories for SEO\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-2-302x425.png 302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-2-768x1079.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-2-1093x1536.png 1093w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-2-1458x2048.png 1458w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Generally speaking, you shouldn\u2019t choose more than a handful of subcategories. It makes your navigation messy and convoluted. Three to 10 is enough for most stores.<\/div>\n\n\n\n<p>Repeat the process for other categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Find keywords for product pages with keyword research<\/h3>\n\n\n\n<p>Ecommerce keyword research for products isn\u2019t really a thing if you sell branded products, as people will search for the products themselves.&nbsp;<\/p>\n\n\n\n<p>For example, there are an estimated 622K monthly searches in the U.S. for \u201cairpods pro.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"770\" class=\"wp-image-164678\" style=\"width: 461px; height: 385px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-1.png\" alt=\"Estimated U.S. monthly search volume for &quot;airpods pro,&quot; via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-1.png 922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-1-509x425.png 509w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-1-768x641.png 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\"><\/figure>\n\n\n\n<p>If you sell these headphones, your product page already targets that keyword.<\/p>\n\n\n\n<p>However, if you\u2019re selling unbranded products or products from unknown names, you may want to find and target more descriptive terms that people search for.<\/p>\n\n\n\n<p>For example, let\u2019s say you sell a pair of cat ear headphones. Unless people are specifically searching for the brand or model, it may be better to target a relevant keyword that people actually search for, such as \u201ccat ear headphones.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"788\" class=\"wp-image-164680\" style=\"width: 475px; height: 394px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-2.png\" alt=\"Estimated U.S. monthly search volume for &quot;cat ear headphones,&quot; via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-2.png 950w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-2-512x425.png 512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-2-768x637.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Keep search intent in mind when doing this. If the top search results for a keyword are all ecommerce category pages, this may indicate that searchers want a choice. In this case, it may be better to target the keyword with a subcategory page or faceted URL (more on those&nbsp;later).<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Chapter 3. On-page SEO\" data-section=\"onpage-seo\">\n\n\n\n<h2 class=\"wp-block-heading\">Chapter 3. Check On-page SEO (Using Google Search Console &amp; Ahrefs)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>On-page search engine optimization is the process of optimizing the content on your page. It includes optimizations to the content you see and code under the hood. Let\u2019s go through a few considerations and optimizations for ecommerce sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Save time with title tag, meta description, and H1 templates<\/h3>\n\n\n\n<p>Most ecommerce stores use templates for their title tags and meta descriptions.<\/p>\n\n\n\n<p>Here\u2019s an example of a meta description template.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1076\" height=\"516\" class=\"wp-image-164682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image41.png\" alt=\"Example of templated meta descriptions on a Google SERP\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image41.png 1076w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image41-680x326.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image41-768x368.png 768w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\"><\/figure>\n\n\n\n<p>Using a templated approach makes sense because writing unique copy for thousands of product and category pages is nobody\u2019s idea of fun. Unfortunately, it can lead to stale, duplicate copy that doesn\u2019t entice clicks.<\/p>\n\n\n\n<p>You can solve this with a hybrid approach where you use templates for most pages but unique ones for those with the most search traffic.<\/p>\n\n\n\n<p>Here\u2019s how to find pages with the most search traffic in Google Search Console (GSC):<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to the<strong> Search results<\/strong> report<\/li>\n\n\n\n<li>Select the \u201cPages\u201d tab<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1066\" class=\"wp-image-164684\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-1.png\" alt=\"How to find top pages in Google Search Console\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-1-680x363.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-1-768x410.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-1-1536x819.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If you don\u2019t use GSC, you can get a free estimate in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> with an <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> account.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select your project in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a><\/li>\n\n\n\n<li>Go to the <strong>Page Explorer<\/strong><\/li>\n\n\n\n<li>Filter for internal pages<\/li>\n\n\n\n<li>Sort by organic traffic from highest to lowest<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"1044\" class=\"wp-image-164686\" style=\"width: 520px; height: 522px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-5.png\" alt=\"How to find top pages using Page Explorer, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-5.png 1040w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-5-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-5-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-5-120x120.png 120w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\"><\/figure>\n\n\n\n<p>For H1s, it\u2019s simple\u2014just use the category or product name.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1822\" height=\"784\" class=\"wp-image-164688\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-1.png\" alt=\"Example H1 on an e-commerce category page, via currys.co.uk\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-1.png 1822w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-1-680x293.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-1-768x330.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-1-1536x661.png 1536w\" sizes=\"auto, (max-width: 1822px) 100vw, 1822px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">How to Craft the Perfect SEO Title&nbsp;Tag<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">How to Write the Perfect Meta Description<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">H1 Tag SEO Best Practices<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Use simple and descriptive URLs that are SEO friendly<\/h3>\n\n\n\n<p>Here\u2019s a simple template that works for category and subcategory pages:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">domain.com\/category\/subcategory\/<\/pre>\n\n\n\n<p>For example, here are a few categories and subcategories for our audio store that follow this template:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">domain.com\/headphones\/\ndomain.com\/headphones\/wireless\ndomain.com\/headphones\/wired\ndomain.com\/headphones\/over-ear\ndomain.com\/headphones\/in-ear<\/pre>\n\n\n\n<p>Things are a little more complicated when it comes to products because the obvious structure will be&nbsp;this:&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">domain.com\/category\/subcategory\/product<\/pre>\n\n\n\n<p>However, as products often fall into multiple categories, this can lead to&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/duplicate-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">duplicate content<\/a>. In other words, the same product is available at various URLs.&nbsp;<\/p>\n\n\n\n<p>For example, AirPods are both wireless and in-ear headphones, so they\u2019ll end up with two&nbsp;URLs:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">domain.com\/headphones\/in-ear\/airpods\ndomain.com\/headphones\/wireless\/airpods<\/pre>\n\n\n\n<p>You can solve this problem by using this template for product URLs:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">domain.com\/product<\/pre>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-urls\/\">How to Create SEO-Friendly URLs<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Use keyword research to add unique product and category descriptions to help visitors and search engines<\/h3>\n\n\n\n<p>Product and category pages often have little to no content. That isn\u2019t necessarily bad for search engine optimization, but adding unique descriptions with ecommerce keyword research can help search engines and visitors better understand your product and category pages.<\/p>\n\n\n\n<p>Here are a few tips for doing&nbsp;this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep them short and&nbsp;sweet<\/li>\n\n\n\n<li>Make sure they\u2019re descriptive and helpful<\/li>\n\n\n\n<li>Mention <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a><\/li>\n<\/ul>\n\n\n\n<p>To find long-tail variations and synonyms, plug a competing product or category page for your main target keyword into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and check the top 10 rankings in the <strong>Organic keywords<\/strong> report.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"932\" class=\"wp-image-164690\" style=\"width: 420px; height: 559px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-2.png\" alt=\"Long-tail keywords for &quot;wireless headphones,&quot; via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-2.png 700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-2-319x425.png 319w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\"><\/figure>\n\n\n\n<p>For example, here are a few notable keywords that one of the top-ranking pages for \u201cwireless headphones\u201d also ranks&nbsp;for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>bluetooth<\/strong> headphones<\/li>\n\n\n\n<li>wireless <strong>earphones<\/strong><\/li>\n\n\n\n<li>bluetooth<strong> earbuds&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>It will be easy and natural to mention these words in the page\u2019s description.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Chapter 4. Link building\" data-section=\"link-building\">\n\n\n\n<h2 class=\"wp-block-heading\">Chapter 4. Link building for ecommerce sites<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Link building for ecommerce stores is hard because there\u2019s usually no value for someone else to link to a product or category page. However, there are a few tried and tested methods. You can also use other methods to get links to your homepage. Let\u2019s go over a few link building techniques you can use as part of your ecommerce SEO strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use the \u201cproduct feedback\u201d technique to get featured<\/h3>\n\n\n\n<p>If you have products that only you sell, the \u201cproduct feedback\u201d technique can help you get featured on lists of the best products in that category.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s the process:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find popular lists of the best products<\/li>\n\n\n\n<li>Offer the author your product in return for feedback<\/li>\n\n\n\n<li>Ask them to consider including it on their list (if they like the product)<\/li>\n<\/ol>\n\n\n\n<p>Given that most authors will link to the products they feature, this is a straightforward way to build links directly to product pages.<\/p>\n\n\n\n<p>To find lists of the best products that don\u2019t mention yours, search Google for <code>best[product category] -brandname<\/code>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1538\" class=\"wp-image-164692\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-1.png\" alt=\"Searching Google for product listicles that exclude a particular brand\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-1-552x425.png 552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-1-768x591.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-1-1536x1182.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Alternatively, run an \u201cIn title\u201d search in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> for the same thing and filter for pages with traffic to find popular lists.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1069\" class=\"wp-image-164694\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-1.jpg\" alt=\"Searching Ahrefs' Content Explorer for popular product listicles\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-1-680x364.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-1-768x411.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-1-1536x821.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>For example, here\u2019s a list of the best smart speakers that don\u2019t mention any Sonos speakers:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1580\" height=\"706\" class=\"wp-image-164696\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-4.png\" alt=\"Blog article listicle with no mention of Sonos, via techhive.com\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-4.png 1580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-4-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-4-768x343.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-4-1536x686.png 1536w\" sizes=\"auto, (max-width: 1580px) 100vw, 1580px\"><\/figure>\n\n\n\n<p>If Sonos wants to build more links to one of its smart speaker product pages, it can offer to send the product to the author for free in return for feedback. If the author loves it, Sonos can ask the author if they\u2019ll consider featuring it in their&nbsp;post.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Never explicitly offer to send authors your product in exchange for a link. It could lead to a penalty because Google sees \u201cexchanging goods or services for links\u201d as a <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/link-schemes\">link scheme<\/a>.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Claim unlinked brand mentions in reviews<\/h3>\n\n\n\n<p>Unlinked mentions are online mentions of your products or brand without a link to your&nbsp;site.&nbsp;<\/p>\n\n\n\n<p>They can happen for all kinds of reasons. However, they\u2019re often difficult to turn into links because there\u2019s rarely an obvious or compelling pitch&nbsp;angle.&nbsp;<\/p>\n\n\n\n<p>For example, here\u2019s an unlinked mention for Audio-Technica:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"534\" class=\"wp-image-164699\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-1.png\" alt=\"Unlinked mention for Audio-Technica\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-1.png 1070w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-1-680x339.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-1-768x383.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-1-400x200.png 400w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\"><\/figure>\n\n\n\n<p>Unfortunately, in this case, there\u2019s no compelling pitch angle. That\u2019s because the unlinked mention is in an article about a band selling gear to fund music education, and there are no links to other mentioned brands.&nbsp;<\/p>\n\n\n\n<p>However, if someone reviews your product and doesn\u2019t link to you, asking them to link to the official product page so readers can learn more about the product is a logical and at least somewhat compelling angle.&nbsp;<\/p>\n\n\n\n<p>You can find unlinked reviews with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/web-explorer\/\">Web Explorer<\/a>, which searches an index of billions of pages. Just enter this search: <code>Intitle:[your brand] review -outlinkdomain:[yoursite.com] -site:[yoursite.com<\/code>.<\/p>\n\n\n\n<p>For example, if you wanted to find unlinked reviews for Audio-Technica, you\u2019d search this: <code>intitle:audio technica review -outlinkdomain:audio-technica.com -site:audio-technica.com<\/code>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1470\" height=\"1014\" class=\"wp-image-164700\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35.png\" alt=\"Finding unlinked reviews using Ahrefs' Web Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35.png 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35-616x425.png 616w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image35-768x530.png 768w\" sizes=\"auto, (max-width: 1470px) 100vw, 1470px\"><\/figure>\n\n\n\n<p>It\u2019s then just a case of reviewing the pages and asking them to add the link where it makes sense. Even if only a few reviewers do this, that\u2019s a few easy links to product pages.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use HARO to get high-authority links to your ecommerce store<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.helpareporter.com\/\">HARO (Help a Reporter Out)<\/a> is a service that connects journalists and bloggers with sources.&nbsp;<\/p>\n\n\n\n<p>If you sign up as a source (free), HARO sends you daily emails with requests like&nbsp;this:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"574\" class=\"wp-image-164702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40-1.png\" alt=\"Example HARO request\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40-1.png 980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40-1-680x398.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40-1-768x450.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\"><\/figure>\n\n\n\n<p>In this case, the blogger wants recommendations for the best office headphones.<\/p>\n\n\n\n<p>If we plug their website (Welp Magazine) into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, we see it\u2019s a <strong>Domain Rating<\/strong> <strong>(DR) <\/strong>59 site with plenty of organic traffic. So it\u2019s certainly worth pursuing the link as part of our link building strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"673\" class=\"wp-image-164704\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-4.png\" alt=\"Domain Rating (DR) for Welp Magazine, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-4-680x229.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-4-768x259.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-4-1536x517.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-4-650x220.png 650w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Even better, we know the blogger will link to those they feature because their request says&nbsp;this:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"432\" class=\"wp-image-164705\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-5.png\" alt=\"Request example from blogger\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-5.png 1680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-5-680x175.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-5-768x197.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-5-1536x395.png 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\"><\/figure>\n\n\n\n<p>Long story short, we could probably get a link from this site by sending our recommendation to the blogger along with the other details they&nbsp;want.&nbsp;<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Since we first published this method, HARO has become more competitive, but it is still possible to <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">get high-quality links<\/a> if you are persistent.<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Chapter 5. Content Marketing\" data-section=\"content-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\">Chapter 5. Content marketing for ecommerce<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Capturing the attention of your audience is vital in ecommerce. By creating valuable, relevant, and engaging content, you can enhance your online store\u2019s visibility, build customer relationships, and drive more conversions.<\/p>\n\n\n\n<p>Let\u2019s consider a few of the top priorities in content marketing for ecommerce sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Find commercial investigation keywords to target with blog&nbsp;posts<\/h3>\n\n\n\n<p>Commercial investigation keywords are terms people are searching for when researching what to&nbsp;buy.<\/p>\n\n\n\n<p>For example, if you search for \u201cbest wireless headphones\u201d on Google, it\u2019s likely you are ready to buy a good pair of wireless headphones.<\/p>\n\n\n\n<p>Identifying \u201cbest\u201d product searches is a simple way to start finding commercial intent keywords.<\/p>\n\n\n\n<p>The easiest way to do this is&nbsp;to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enter your keyword into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/li>\n\n\n\n<li>Add an <strong>Include<\/strong> filter containing the word \u201cbest.\u201d<\/li>\n\n\n\n<li>Apply the filter and hit <strong>Show results.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1730\" height=\"1034\" class=\"wp-image-164707\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-2.png\" alt=\"Finding commercial intent keywords using the &quot;Include&quot; filter in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-2.png 1730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-2-680x406.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-2-768x459.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-2-1536x918.png 1536w\" sizes=\"auto, (max-width: 1730px) 100vw, 1730px\"><\/figure>\n\n\n\n<p>We can see from this quick search that Ahrefs has identified over 9,396 keywords we can potentially use.<\/p>\n\n\n\n<p>As well as \u201cbest\u201d keywords, you can also find commercial intent in questions. For example, if you were to search for \u201chow do noise canceling headphones work,\u201d chances are you\u2019d be interested in buying a&nbsp;pair.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, you can find these types of keywords in the <strong>Questions<\/strong> section after you\u2019ve plugged in your keyword.<\/p>\n\n\n\n<p>Here\u2019s a quick example of an informational keyword for \u201cnoise canceling headphones.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"788\" class=\"wp-image-164708\" style=\"width: 506px; height: 473px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-1.png\" alt=\"Searching &quot;noise canceling headphones&quot; in Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-1.png 844w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-1-455x425.png 455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-1-768x717.png 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\"><\/figure>\n\n\n\n<p>Remember to look for keywords relating to problems that your products help to&nbsp;solve.<\/p>\n\n\n\n<p>For example, keywords like \u201chow to clean headphones\u201d don\u2019t work because the searcher isn\u2019t in the market for new headphones. But keywords like \u201chow to fix broken headphones\u201d may work because most headphones aren\u2019t easily fixable\u2014so a new pair might be the best solution.&nbsp;<\/p>\n\n\n\n<p>Once you understand the psychology behind commercial intent keywords, you\u2019re ready to create product-led content for your ecommerce site as part of your <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\">SEO strategy<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create product-led content to attract more customers to your ecommerce site<\/h3>\n\n\n\n<p>Product-led content helps readers solve their problems using products you sell. Creating this content around keywords people are searching for can attract more potential customers from the search engine results to your ecommerce website.<\/p>\n\n\n\n<p>For example, this blog post about fixing headphones that only work in one ear gets an estimated 13.3K monthly search visits:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"542\" class=\"wp-image-164710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29.png\" alt=\"Estimated monthly organic traffic to a post about fixing headphones that only work in one ear, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29.png 1492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-680x247.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-768x279.png 768w\" sizes=\"auto, (max-width: 1492px) 100vw, 1492px\"><\/figure>\n\n\n\n<p>It explains how to fix common issues before recommending new, durable headphones for readers who didn\u2019t manage to get things working.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1486\" height=\"1342\" class=\"wp-image-164711\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-1.png\" alt=\"Recommendations for new headphones in a post about fixing headphones\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-1.png 1486w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-1-471x425.png 471w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-1-768x694.png 768w\" sizes=\"auto, (max-width: 1486px) 100vw, 1486px\"><\/figure>\n\n\n\n<p>In this case, the site recommends products on Amazon. But there\u2019s no reason you can\u2019t recommend and link to your product pages in these articles.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/product-led-content\/\">Product-Led Content: What It Is, Why Use It, and How to Get Started&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize your product images for search to get more clicks<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/imghp\">Google Images<\/a> is the world\u2019s second-largest search engine. It\u2019s responsible for <a href=\"https:\/\/sparktoro.com\/blog\/less-than-half-of-google-searches-now-result-in-a-click\/\">over 20%<\/a> of all online searches.<\/p>\n\n\n\n<p>So when potential customers are searching for your products, it\u2019s likely they\u2019ll browse through it to find the product they\u2019re looking for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1053\" class=\"wp-image-164712\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-4.png\" alt=\"Headphones SERP, via Google Images\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-4-680x358.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-4-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-4-1536x809.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If you want to appear at the top of Google Images search results, you\u2019ll need to start by optimizing your ecommerce site\u2019s product pages and images for&nbsp;SEO.<\/p>\n\n\n\n<p>You\u2019ll then need to add a descriptive filename separated by hyphens. Try to keep your filename to the point and remember to include important keywords, like the example below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"396\" class=\"wp-image-164714\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-1.png\" alt=\"Image filename of a pair of AirPods\"><\/figure>\n\n\n\n<p>Then add descriptive <a href=\"https:\/\/ahrefs.com\/blog\/alt-text\/\">alt text <\/a>to your image. Alt text is code that looks like&nbsp;this:<\/p>\n\n\n\n<p><code>&lt;img alt=\"your alt text description goes here\"&gt;<\/code><\/p>\n\n\n\n<p>So, for example, for these headphones, the alt text can&nbsp;be:<\/p>\n\n\n\n<p><code>&lt;img alt=\"Apple AirPods Max in silver\"&gt;<\/code><\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>These days, most content management systems (CMSs) will have the option to add alt text when you\u2019re uploading images, so you won\u2019t need to edit the code manually.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You should make your alt text as succinct as possible. Here\u2019s an example from Apple, where the&nbsp;alt text reads: \u201cFront view of AirPods Max in Silver.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1060\" class=\"wp-image-164716\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-3.png\" alt=\"Airpods Max code highlight, via apple.com\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-3-680x361.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-3-768x407.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-3-1536x814.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Although the principles of alt text are easy to understand, it\u2019s easy to forget to add it. A lot of websites will have at least a few images that have missing alt text on&nbsp;them.<\/p>\n\n\n\n<p>The fastest, free way to check your site for missing alt text is to use a tool like <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>.&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve run a crawl of your site using the tool, head to the <strong>overview <\/strong>in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> to see if there are any issues.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of a site with 2,712 images with missing alt&nbsp;text.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1542\" height=\"1378\" class=\"wp-image-164717\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-4.png\" alt=\"A site's missing alt text, via Ahrefs Webmaster Tools\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-4.png 1542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-4-476x425.png 476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-4-768x686.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-4-1536x1373.png 1536w\" sizes=\"auto, (max-width: 1542px) 100vw, 1542px\"><\/figure>\n\n\n\n<p>Clicking through on the \u201cMissing alt text\u201d issue takes you to the affected URLs. You can then order the list by clicking on \u201cOrganic traffic\u201d to prioritize the pages already performing well in search.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"1370\" class=\"wp-image-164718\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-5.jpg\" alt=\"URLs affected by &quot;missing alt text&quot; issue, via Ahrefs Webmaster Tools\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-5.jpg 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-5-466x425.jpg 466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-5-768x701.jpg 768w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\"><\/figure>\n\n\n\n<p>If the page already has high organic traffic, it\u2019s likely the images on that page can perform well in Google Images.<\/p>\n\n\n\n<p>Once you\u2019ve optimized your images, you can monitor the clicks they get by clicking on \u201cPerformance\u201d and then selecting the search type as \u201cImage.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1434\" height=\"534\" class=\"wp-image-164720\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-1.png\" alt=\"Image performance tracking, via Google Search Console\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-1.png 1434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-1-680x253.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-1-768x286.png 768w\" sizes=\"auto, (max-width: 1434px) 100vw, 1434px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/image-seo\/\">Image SEO: 12 Actionable Tips (For More Organic Traffic)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Chapter 6. Advanced ecommerce SEO tips\" data-section=\"advanced-ecommerce-seo-tips\">\n\n\n\n<h2 class=\"wp-block-heading\">Chapter 6. Advanced ecommerce SEO&nbsp;tips<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Everything above will get you off on the right foot with ecommerce SEO. But there are other things you can do to attract even more search engine traffic and sales. Let\u2019s go through some of&nbsp;them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Index faceted URLs with search demand to get more clicks<\/h3>\n\n\n\n<p>People search for products in many ways, so you\u2019ve probably come across terms during keyword research that didn\u2019t make sense for subcategories. But if you have faceted navigation on your store, you likely already have parameterized URLs targeting many of these&nbsp;terms.<\/p>\n\n\n\n<p>For example, there are an estimated 150 monthly searches for \u201cjabra over ear headphones\u201d in the U.S.:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"790\" class=\"wp-image-164722\" style=\"width: 461px; height: 395px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-2.png\" alt=\"Estimated U.S. monthly search volume for &quot;jabra over ear headphones,&quot; via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-2.png 922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-2-496x425.png 496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-2-768x658.png 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\"><\/figure>\n\n\n\n<p>If you sell these products and let visitors filter for them using faceted navigation, they\u2019ll probably end up at a URL like&nbsp;this:<\/p>\n\n\n\n<p><code>\/headphones?brand=jabra&amp;design=over-ear<\/code><\/p>\n\n\n\n<p>Since most ecommerce stores canonicalize faceted URLs to a master category or subcategory, this URL probably isn\u2019t indexable. However, you can fix that by changing the canonical to a self-referencing one.<\/p>\n\n\n\n<p>If you do this for all faceted URLs with search demand, you often attract more search traffic without creating any new content.<\/p>\n\n\n\n<p>Here\u2019s a cheat sheet from <a href=\"https:\/\/twitter.com\/aleyda\/status\/742661748340232192\">Aleyda Solis<\/a> to help you figure out which ones to&nbsp;index:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2890\" class=\"wp-image-164669\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-3.png\" alt=\"How to choose which faceted URLs to index\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-3-235x425.png 235w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-3-768x1387.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-3-850x1536.png 850w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-3-1134x2048.png 1134w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Some ecommerce platforms make selectively indexing faceted URLs easier than others. If you\u2019re planning to do this and lack technical expertise, we highly recommend hiring a knowledgeable <a href=\"https:\/\/ahrefs.com\/blog\/seo-consultant\/\">SEO Consultant<\/a> and developer to&nbsp;help.<\/div>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>If you notice people searching for product attributes you don\u2019t have filters for, consider adding them. For example, there are many searches for headphones compatible with various devices:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"1206\" class=\"wp-image-164724\" style=\"width: 419px; height: 543px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-1.png\" alt=\"Examples of popular product attributes, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-1.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-1-328x425.png 328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-1-768x996.png 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\"><\/figure>\n\n\n\n<p>You can easily add a \u201cCompatible with\u201d set of filters and index relevant faceted URLs to attract search traffic from these&nbsp;terms.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Add schema markup to product pages to win rich snippets<\/h3>\n\n\n\n<p>Schema markup is code that helps search engines better understand and showcase your pages in the search engine results pages (SERPs). Adding it to product pages can help them win rich snippets like&nbsp;this:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"471\" class=\"wp-image-164726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-1.png\" alt=\"Rich snippets on a Google SERP\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-1-680x160.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-1-768x181.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-1-1536x362.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Here\u2019s what the schema markup can look like for a page selling AirPods Pro:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">&lt;script type=\"application\/ld+json\"&gt;\n{\n  \"@context\": \"https:\/\/schema.org\/\", \n  \"@type\": \"Product\", \n  \"name\": \"AirPods Pro\",\n  \"image\": \"\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Apple\"\n  },\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"url\": \"\",\n    \"priceCurrency\": \"USD\",\n    \"price\": \"249\",\n    \"availability\": \"https:\/\/schema.org\/InStock\",\n    \"itemCondition\": \"https:\/\/schema.org\/NewCondition\"\n  },\n  \"aggregateRating\": {\n    \"@type\": \"AggregateRating\",\n    \"ratingValue\": \"4.9\"\n  }\n}\n&lt;\/script&gt;<\/pre>\n\n\n\n<p>It tells Google the product\u2019s name, brand, price, review rating, and if it\u2019s in&nbsp;stock.<\/p>\n\n\n\n<p>There are plenty of free schema markup generators like <a href=\"https:\/\/technicalseo.com\/tools\/schema-markup-generator\/\">this one<\/a>, so you don\u2019t have to write the code by hand. Some ecommerce platforms also have the option to add built-in schema markup.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">What Is Schema Markup? How to Use It for&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Link to important subcategories to highlight them for visitors (and search engines)<\/h3>\n\n\n\n<p>Linking to important subcategories from your category pages prioritizes the links that visitors are most likely to be interested in.&nbsp;<\/p>\n\n\n\n<p>This makes it easier for your store\u2019s visitors to navigate around your ecommerce website.<\/p>\n\n\n\n<p>Here\u2019s an example where important subcategories have been highlighted near the top of the category page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"832\" class=\"wp-image-164727\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-3.png\" alt=\"Subcategories highlighted near the top of the category page, via Sports Direct\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-3-680x283.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-3-768x320.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-3-1536x639.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This design allows visitors to get to the subcategories they want to quickly. It\u2019s also helpful for mobile users, as it means they don\u2019t have to scroll through thousands of products.<\/p>\n\n\n\n<p>It\u2019s also possible that the location of these links may boost the authority of these subcategory pages, according to the <a href=\"https:\/\/www.seobythesea.com\/2010\/05\/googles-reasonable-surfer-how-the-value-of-a-link-may-differ-based-upon-link-and-document-features-and-user-data\/\">reasonable surfer model<\/a> established in Google\u2019s patents.<\/p>\n\n\n\n<p>Here\u2019s another example where another retailer has linked to popular subcategories at the top of the category page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"746\" class=\"wp-image-164729\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-5.png\" alt=\"Subcategories highlighted near the top of the category page, via John Lewis\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-5-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-5-768x287.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-5-1536x573.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Monitor technical SEO issues to avoid unexpected traffic drops on your ecommerce website<\/h3>\n\n\n\n<p>A solid technical foundation helps you avoid common issues that often plague ecommerce stores. But <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a> isn\u2019t a one-time thing. New problems will arise over&nbsp;time.<\/p>\n\n\n\n<p>That\u2019s why monitoring your technical SEO health and fixing issues on ecommerce websites should be part of your ecommerce SEO strategy. To do this you need the best ecommerce SEO&nbsp;tools.<\/p>\n\n\n\n<p>Using <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> with an <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> account, you can do this for free. It monitors for 100+ common SEO issues, including those you often see on ecommerce sites, like duplicate content, canonicalization issues, and orphan pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"932\" class=\"wp-image-164731\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-1.png\" alt=\"Duplicate content issues found using Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-1-680x317.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-1-768x358.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-1-1536x716.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You can schedule daily, weekly, or monthly crawls to stay on top of issues.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Ecommerce SEO mistakes to avoid\" data-section=\"ecommerce-seo-mistakes-to-avoid\">\n\n\n\n<h2 class=\"wp-block-heading\">Ecommerce SEO mistakes to&nbsp;avoid<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here are a few examples of common issues that can affect ecommerce websites and hurt rankings.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Not including breadcrumbs <\/strong>\u2013 Visitors (and <a href=\"https:\/\/twitter.com\/methode\/status\/877842242358185984\">Google<\/a>) find breadcrumbs on ecommerce websites useful.<\/li>\n\n\n\n<li><strong>Forgetting to add schema markup<\/strong> \u2013 Adding <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">schema<\/a> can help you win rich snippets.&nbsp;<\/li>\n\n\n\n<li><strong>Indexing low-quality pages<\/strong> \u2013 Indexing ecommerce filters or search pages that don\u2019t add any&nbsp;value.<\/li>\n\n\n\n<li><strong>Keyword stuffing <\/strong>\u2013 Repeatedly mentioning your keywords on your website.<\/li>\n\n\n\n<li><strong>Blocking key pages of your website <\/strong>\u2013 Sometimes, <code>noindex<\/code> tags or \u201cDisallow\u201d directives in robots.txt can be added by mistake, meaning pages don\u2019t show in Google.<\/li>\n\n\n\n<li><strong>Having a slow site<\/strong> - Your customers won\u2019t like a slow site and it could impact conversions if you don\u2019t optimize for site speed, especially if they are browsing your site on a mobile device<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Future of ecommerce SEO\" data-section=\"future-of-ecommerce-seo\">\n\n\n\n<h2 class=\"wp-block-heading\">The future of ecommerce SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I don\u2019t have a crystal ball to predict <em>exactly<\/em> what the future will look like for ecommerce SEO, but here are some thoughts.<\/p>\n\n\n\n<p>With Google starting to incorporate generative AI into its search experience, it\u2019s likely that search and ecommerce SEO will evolve into a different experience from what we have&nbsp;today.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of what the SERPs look like today for a search for \u201cbluetooth headphones.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1854\" height=\"1488\" class=\"wp-image-164733\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-3.jpg\" alt=\"Google SERP for &quot;bluetooth headphones,&quot; via google.com\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-3.jpg 1854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-3-530x425.jpg 530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-3-768x616.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-3-1536x1233.jpg 1536w\" sizes=\"auto, (max-width: 1854px) 100vw, 1854px\"><\/figure>\n\n\n\n<p>If we ignore the \u201cPeople also ask\u201d results, the rest are category pages from ecommerce stores.<\/p>\n\n\n\n<p>Now take a look at the SERP for this same search under <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\">Google\u2019s AI-powered Search Generative Experience<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1028\" class=\"wp-image-164735\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-6.jpg\" alt=\"Generative AI Google search results, via google.com\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-6.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-6-680x350.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-6-768x395.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-6-1536x790.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>With this result, Google\u2019s effectively generated its own category page right there on the&nbsp;SERP.<\/p>\n\n\n\n<p>If this change becomes reality, it\u2019s possible that the future of ecommerce SEO could shift its focus more to optimizing product pages.<\/p>\n\n\n\n<p>Aleyda also talked about these <a href=\"https:\/\/twitter.com\/aleyda\/status\/1663997416062713858?s=20\">potential changes and her predictions<\/a> for ecommerce SEO.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Ecommerce SEO is far from straightforward. Getting the basics right is easy enough, but catering to search demand while avoiding common technical issues is often more complicated than you&nbsp;think.&nbsp;<\/p>\n\n\n\n<p>Here are a few helpful resources to learn more about those issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/faceted-navigation\/\">Faceted Navigation: Definition, Examples &amp; SEO Best Practices<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ecommerce-blogging\/\">Ecommerce Blogging: 7 Steps to Grow Your Traffic &amp;&nbsp;Sales<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ecommerce-marketing\/\">Ecommerce Marketing 101: How to Maximize Sales<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-start-ecommerce-business\/\">How to Start an Ecommerce Business (9 Steps to Success)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Keep reading to learn what ecommerce SEO is, why it\u2019s important, and how to master it. Ecommerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines like Google. It focuses<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-164643","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce SEO: A Beginner&#039;s Guide<\/title>\n<meta name=\"description\" content=\"Our noob-friendly guide on ecommerce SEO covers what it is, why it&#039;s important, and the steps to take to do it well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ecommerce-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce SEO: A Beginner&#039;s Guide\" \/>\n<meta property=\"og:description\" content=\"Get more potential customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/ecommerce-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-18T05:19:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T15:17:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/ecommerce-seo-4.png\" \/>\n<meta name=\"author\" content=\"Chris Haines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Get more potential customers.\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_at_b449\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ecommerce-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ecommerce-seo\\\/\"},\"author\":{\"name\":\"Chris Haines\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/9afb394ccc6e0e19c199d26984a8b0b2\"},\"headline\":\"Ecommerce SEO: A Beginner\u2019s Guide\",\"datePublished\":\"2023-08-18T05:19:25+00:00\",\"dateModified\":\"2024-10-04T15:17:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ecommerce-seo\\\/\"},\"wordCount\":4305,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ecommerce-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/ecommerce-seo-a-beginner8217s-guide-by-chris-haines-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ecommerce-seo\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ecommerce-seo\\\/\",\"name\":\"Ecommerce SEO: A Beginner's Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ecommerce-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ecommerce-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/ecommerce-seo-4.png\",\"datePublished\":\"2023-08-18T05:19:25+00:00\",\"dateModified\":\"2024-10-04T15:17:41+00:00\",\"description\":\"Our noob-friendly guide on ecommerce SEO covers what it is, why it's important, and the steps to take to do it well.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ecommerce-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ecommerce-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/ecommerce-seo-4.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/ecommerce-seo-4.png\",\"width\":1600,\"height\":1722},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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