{"id":163864,"date":"2023-08-07T00:11:49","date_gmt":"2023-08-07T05:11:49","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=163864"},"modified":"2025-12-18T08:50:59","modified_gmt":"2025-12-18T13:50:59","slug":"seo-techniques","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-techniques\/","title":{"rendered":"13 SEO Techniques for More Traffic"},"content":{"rendered":"\n<div class=\"intro-txt\">Getting more traffic to your website from organic search can be done in three&nbsp;ways.<\/div>\n\n\n\n<p>You can either:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Rank higher for existing keywords.<\/li>\n\n\n\n<li>Rank for more keywords.<\/li>\n\n\n\n<li>Get more clicks.<\/li>\n<\/ol>\n\n\n\n<p>The SEO techniques below all help you do one or more of those things.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Spy on competitors' topics to get new ideas\" data-section=\"get-new-ideas-from-competitors\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Spy on your competitors\u2019 content topics to get new&nbsp;ideas<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Competition makes life harder, but your competitors SEO strategies can also be a source of topic&nbsp;ideas.<\/p>\n\n\n\n<p>To find your competitors\u2019 most trafficked pages, you can use the <strong>Top pages<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.&nbsp;<\/p>\n\n\n\n<p>For example, if we plug a competitor into Ahrefs, we see its guide to Magento SEO gets a fair amount of search traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"874\" class=\"wp-image-163942\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14.png\" alt=\"Top pages report results, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14.png 1260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-613x425.png 613w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-768x533.png 768w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\"><\/figure>\n\n\n\n<p>We haven\u2019t covered this topic yet, but it could be worth&nbsp;doing.<\/p>\n\n\n\n<p>You can also use the <strong>Competitive Analysis <\/strong>report to find keywords your competitors rank for that you don\u2019t.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your domain into the <strong>Competitive Analysis <\/strong>report<\/li>\n\n\n\n<li>Enter a handful of competitors<\/li>\n\n\n\n<li>Hit <strong>Compare<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1388\" height=\"1316\" class=\"wp-image-163943\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3.png\" alt=\"Ahrefs' Competitive Analysis report\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3.png 1388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-448x425.png 448w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-768x728.png 768w\" sizes=\"auto, (max-width: 1388px) 100vw, 1388px\"><\/figure>\n\n\n\n<p>Once you\u2019ve done that, you\u2019ll be able to compare your competitors\u2019 keywords, rankings, and traffic against your&nbsp;own.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1590\" class=\"wp-image-163945\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31.png\" alt=\"Content gap report, via Ahrefs' Competitive Analysis\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-534x425.png 534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-768x611.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image31-1536x1222.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>In this example, we can see the \u201cCommon keywords\u201d we share with our competitors, as well as the specific keywords our competitors rank for, but Ahrefs doesn\u2019t.&nbsp;<\/p>\n\n\n\n<p>This report has identified 68,711 keywords, so there are more than enough opportunities for new content topics.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Prioritize low-difficulty topics\" data-section=\"prioritize-low-difficulty-topics-to-fast-track-progress\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Prioritize low-difficulty topics to fast-track progress in search engines<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>It\u2019s worth prioritizing low-difficulty topics if your site is new because you may struggle to rank for competitive topics early&nbsp;on.<\/p>\n\n\n\n<p>You can find these with a keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. Just search for keyword ideas, then filter for those with low <strong>Keyword Difficulty<\/strong> <strong>(KD)<\/strong> scores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"882\" class=\"wp-image-163946\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27.png\" alt=\"Matching terms report results, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27-617x425.png 617w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image27-768x529.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/figure>\n\n\n\n<p>If you want to find keywords that are not only low KD but also have a website with a certain DR ranking in that keyword\u2019s SERP, then you can use the \u201cLowest DR\u201d filter.<\/p>\n\n\n\n<p>In the example below, I\u2019ve entered a DR of up to 10 appearing in the top&nbsp;five.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1299\" class=\"wp-image-163947\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34.png\" alt=\"Lowest DR filter, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-654x425.png 654w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-768x499.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image34-1536x998.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Once we\u2019ve applied the filter, we can click through the keywords and scroll down to the SERP overview to see the results.&nbsp;<\/p>\n\n\n\n<p>Sure enough, we can see the fifth result with DR 7 for the keyword \u201cwillowton chest of drawers.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"990\" class=\"wp-image-163949\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6.png\" alt=\"Low-DR example, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-680x337.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-768x380.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-1536x761.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This is a powerful SEO technique to find low KD and \u201cweak SERPs\u201d\u2014where a low-DR site is ranking among much higher DR&nbsp;sites.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Refresh old content to stay relevant\" data-section=\"refresh-old-content-to-stay-relevant-in-the-serps\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Refresh old content to stay relevant on the&nbsp;SERPs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Old content needs updating periodically because Google rankings don\u2019t last forever, especially if you\u2019re targeting time-sensitive topics.<\/p>\n\n\n\n<p>For example, here\u2019s the estimated organic traffic to <a href=\"https:\/\/ahrefs.com\/blog\/top-google-searches\/\">our list of top Google searches<\/a> over&nbsp;time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"546\" class=\"wp-image-163951\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2.png\" alt=\"Line graph showing organic traffic dips and spikes of an Ahrefs article\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2.png 1276w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-768x329.png 768w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\"><\/figure>\n\n\n\n<p>Each dip occurred when the content lost its freshness. Searchers wanted an up-to-date list of the top Google searches, but ours was old. That\u2019s why rankings tanked.&nbsp;<\/p>\n\n\n\n<p>Each spike occurred when we updated the content.<\/p>\n\n\n\n<p>You can find pages on your site that may be due for a refresh in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n\n\n\n<p>Here\u2019s what to&nbsp;do:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plug in your&nbsp;site<\/li>\n\n\n\n<li>Go to the <strong>Top pages <\/strong>report&nbsp;<\/li>\n\n\n\n<li>Set the comparison mode to <strong>Previous year<\/strong>&nbsp;<\/li>\n\n\n\n<li>Sort the report by traffic change from low to&nbsp;high<\/li>\n\n\n\n<li>Look for topics where freshness may be the&nbsp;issue<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"514\" class=\"wp-image-163952\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40.png\" alt=\"Top pages report results, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40.png 1186w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40-680x295.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image40-768x333.png 768w\" sizes=\"auto, (max-width: 1186px) 100vw, 1186px\"><\/figure>\n\n\n\n<p>If you\u2019re a WordPress user, you can find pages that no longer perform well by running a free <a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">content audit<\/a> using the <a href=\"https:\/\/ahrefs.com\/wordpress-seo-plugin\">Ahrefs SEO WordPress plugin<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1064\" height=\"408\" class=\"wp-image-163954\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38.png\" alt=\"List of no longer well-performing pages, via Ahrefs' SEO WordPress plugin\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38.png 1064w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-680x261.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image38-768x294.png 768w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Create thorough content to rank for more keywords\" data-section=\"create-thorough-content-to-rank-for-more-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Create thorough content to rank for more keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Covering the relevant subtopics your target audience are interested in\u2014without keyword stuffing\u2014often means you\u2019ll rank for more keywords and get more organic traffic to your most relevant blog posts and landing pages.<\/p>\n\n\n\n<p>We proved this in <a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">our study<\/a>, which found that if a page ranks #1 for a keyword, it ranks for almost 1,000 more keywords in the top 10 on average.&nbsp;<\/p>\n\n\n\n<p>But how can you create more thorough content? It\u2019s simple\u2014you\u2019ll need to fill the content gaps.<\/p>\n\n\n\n<p>Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Put your main keyword into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Scroll to the SERP overview and select a few top-ranking pages<\/li>\n\n\n\n<li>Click the \u201cOpen in\u201d dropdown and select \u201cContent gap\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"614\" class=\"wp-image-163956\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13.png\" alt=\"&quot;Open in Content gap&quot; feature, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13.png 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-768x437.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<p>Using the keyword \u201caffiliate marketing,\u201d we can see that the top-ranking pages also rank in the top 10&nbsp;for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is affiliate marketing<\/li>\n\n\n\n<li>How to become an affiliate marketer<\/li>\n\n\n\n<li>How to do affiliate marketing<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1578\" height=\"1050\" class=\"wp-image-163958\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32.png\" alt=\"Content Gap report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32.png 1578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-639x425.png 639w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-768x511.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image32-1536x1022.png 1536w\" sizes=\"auto, (max-width: 1578px) 100vw, 1578px\"><\/figure>\n\n\n\n<p>If we were to cover these subtopics in a blog post about \u201caffiliate marketing,\u201d we would likely rank higher and get more website traffic for long tail keywords.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Create content hubs to become an authority\" data-section=\"create-content-hubs-to-become-an-authority\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Create content hubs to become an authority in search engines<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content hubs are interlinked collections of content about a&nbsp;topic.<\/p>\n\n\n\n<p>For example, our <a href=\"https:\/\/ahrefs.com\/seo\">beginner\u2019s guide to SEO<\/a> is a content hub. It has a <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/pillar-page\">pillar page<\/a> about SEO that links to and from subpages about how search engines work, SEO basics, keyword research, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1425\" height=\"1999\" class=\"wp-image-163960\" style=\"width: 570px; height: 800px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26.png\" alt=\"Pillar page of our beginner's guide to SEO\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26.png 1425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-303x425.png 303w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-768x1077.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image26-1095x1536.png 1095w\" sizes=\"auto, (max-width: 1425px) 100vw, 1425px\"><\/figure>\n\n\n\n<p>The main benefit of content hubs is that link equity flows to and from all the pages in the hub via <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a>. In other words, if one of your subpages gets lots of backlinks, they all get stronger and potentially rank higher in Google and other search engines.<\/p>\n\n\n\n<p>If you already have content on your website, the easiest way to create a content hub is to reorganize related pages around a new \u201chub\u201d&nbsp;page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1458\" class=\"wp-image-163939\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-2.png\" alt=\"Flowchart showing how existing content can be reorganized\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-2.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-2-525x425.png 525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-2-768x622.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-2-1536x1244.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>If you want to create a new content hub, one of the easiest ways to find topics is to look at your competitors\u2019 top subfolders.&nbsp;<\/p>\n\n\n\n<p>For example, let\u2019s plug DietDoctor into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and go to the <strong>Site structure <\/strong>report. We see 30 pages under the <code>\/low-carb\/keto\/recipes<\/code> subfolder that get an estimated 143K monthly search visits in&nbsp;total.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1081\" class=\"wp-image-163961\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37.png\" alt=\"Site structure report results, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-680x368.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-768x415.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image37-1536x831.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If we click the number of pages, we see all the pages under that URL structure, along with their estimated traffic and top keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"640\" class=\"wp-image-163963\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17.png\" alt=\"List of pages with corresponding data on traffic, value, keywords, top keyword, etc\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-680x218.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-768x246.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-1536x492.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Many of these topics will make sense for a content hub.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\">Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Get high-quality backlinks to improve rankings\" data-section=\"get-high-quality-backlinks-to-improve-rankings\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Get high-quality backlinks to improve rankings in search engines (Long term SEO technique)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Backlinks are one of <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google\u2019s top ranking factors<\/a>, but getting high-quality ones is easier said than done. It\u2019s arguably one of the most challenging parts of creating a successful <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\">SEO strategy<\/a>.<\/p>\n\n\n\n<p>For that reason, before you start trying to build more backlinks to a page, it\u2019s worth checking whether this is likely to&nbsp;help.<\/p>\n\n\n\n<p>For example, if you plug our guide to SEO analytics into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, you see it has backlinks from 57 referring domains (websites):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"1124\" class=\"wp-image-163964\" style=\"width: 560px; height: 450px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8.png\" alt=\"Overview of Ahrefs' guide to SEO analytics, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8.png 1398w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-529x425.png 529w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-768x617.png 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\"><\/figure>\n\n\n\n<p>This page currently ranks #2 for its main target keyword:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"168\" class=\"wp-image-163966\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10.png\" alt=\"Our guide to SEO analytics ranks #2 for &quot;seo analytics&quot;\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-680x103.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-768x117.png 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\"><\/figure>\n\n\n\n<p>But if you check the top-ranking pages for that keyword in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, you see that the page outranking us has significantly fewer referring domains.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1464\" height=\"490\" class=\"wp-image-163967\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39.png\" alt=\"Top-ranking pages for &quot;seo analytics,&quot; via Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39.png 1464w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-680x228.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image39-768x257.png 768w\" sizes=\"auto, (max-width: 1464px) 100vw, 1464px\"><\/figure>\n\n\n\n<p>These numbers don\u2019t consider backlink quality, so it could be the case that the top-ranking page outranks us because it has more high-quality backlinks. But generally speaking, it doesn\u2019t look like a lack of backlinks is the&nbsp;issue.<\/p>\n\n\n\n<p>On the other hand, if you look at the SERP for \u201cwhat is seo,\u201d you see that our page has significantly fewer backlinks than those outranking us.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1482\" height=\"484\" class=\"wp-image-163969\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4.png\" alt=\"SERP overview for &quot;what is seo,&quot; via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4.png 1482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-680x222.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-768x251.png 768w\" sizes=\"auto, (max-width: 1482px) 100vw, 1482px\"><\/figure>\n\n\n\n<p>Building more backlinks is probably the way to go&nbsp;here.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">How to Get Backlinks: 15 Proven Tactics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">9 Easy Link Building Strategies<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Optimize internal links to boost important pages\" data-section=\"optimize-internal-links-to-boost-important-pages\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Optimize internal links to boost important pages in search engines<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Internal links are links from one page on your website to another.&nbsp;Optimizing internal links is one of the most widely shared SEO techniques by&nbsp;SEOs.<\/p>\n\n\n\n<p>Like <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a>, they transfer \u201clink equity\u201d from page to page. Unlike backlinks, you have complete control over where and how you internally link on your website. That\u2019s why a popular SEO technique is to point more internal links at pages that need a&nbsp;boost.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1070\" class=\"wp-image-163938\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-1-1.png\" alt=\"Illustration showing how internal links work\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-1-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-1-1-636x425.png 636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-1-1-768x514.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-1-1-1536x1027.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>To find these pages, plug your domain into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, go to the <strong>Organic keywords<\/strong> report, and filter for keywords ranking 2\u201310.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1146\" class=\"wp-image-163970\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16.png\" alt=\"Organic keywords report results, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-680x390.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-768x440.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-1536x881.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You can then sift through this report for your main target keywords.<\/p>\n\n\n\n<p>For example, we rank #7 for \u201coff page&nbsp;seo.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"160\" class=\"wp-image-163973\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25.png\" alt=\"Ahrefs Blog ranks #7 for &quot;off page seo&quot;\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25.png 1040w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-680x105.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-768x118.png 768w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\"><\/figure>\n\n\n\n<p>To find relevant and contextual internal link opportunities for this page, we can add it to the \u201cTarget page\u201d filter in the <strong>Link opportunities<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"580\" class=\"wp-image-163975\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30.png\" alt=\"Link opportunities report results, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-680x197.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-768x223.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image30-1536x446.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>In this example, the report suggests we internally link a contextual mention of \u201coff-page seo\u201d in our on-page SEO&nbsp;guide.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Reclaim backlinks by fixing broken links\" data-section=\"reclaim-backlinks-by-fixing-broken-links\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Reclaim backlinks by fixing broken links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Broken backlinks are a common problem because people often delete or move pages over time. Unless you redirect these pages to their new URLs, any backlinks pointing to the old ones will effectively point to nowhere.&nbsp;Fixing and reclaiming broken links is one of the most popular SEO techniques.<\/p>\n\n\n\n<p>Here\u2019s how to find broken pages with backlinks on your&nbsp;site:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Paste your domain into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;<\/li>\n\n\n\n<li>Go to the <strong>Best by links<\/strong> report<\/li>\n\n\n\n<li>Add a \u201c404 not found\u201d filter<\/li>\n\n\n\n<li>Sort the report by referring domains from high to&nbsp;low<\/li>\n<\/ol>\n\n\n\n<p>For example, we have backlinks from 57 referring domains pointing to the old URL for <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">our SEO Toolbar<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"100\" class=\"wp-image-163972\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36.png\" alt=\"Data shows 57 backlinks pointing to old URL\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36.png 874w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-680x78.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image36-768x88.png 768w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\"><\/figure>\n\n\n\n<p>Given that our \u201cSEO toolbar\u201d page still exists, we can reclaim those backlinks by redirecting the old URL to the new&nbsp;one.<\/p>\n\n\n\n<p>If you want to know how to deal with a broken link opportunity, use our flowchart below to help you decide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1804\" class=\"wp-image-163976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-1.png\" alt=\"How to deal with broken links, via Ahrefs Blog\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-1-377x425.png 377w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-1-768x866.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-1-1362x1536.png 1362w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/fix-broken-links\/\">How to Find and Fix Broken Links<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Create click-worthy search results\" data-section=\"create-click-worthy-search-results\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Create click-worthy search results&nbsp;to get more traffic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ranking high on Google is only part of the battle. You also need to entice searchers to click on your result.&nbsp;<\/p>\n\n\n\n<p>Here are a couple of ways to do&nbsp;this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Write a compelling title tag and meta description<\/li>\n\n\n\n<li>Add schema markup for rich snippet eligibility<\/li>\n<\/ol>\n\n\n\n<p>Search engines like Google often show title tags and meta descriptions in the search results, so making them as compelling as possible without creating clickbait is important.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"910\" class=\"wp-image-163940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-3.png\" alt=\"Example of title tag and meta description on a Google SERP\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-3-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-3-768x437.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/seo-techniques-3-1536x874.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Here are some&nbsp;tips:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep it short<\/strong> \u2013 Ideally under 70 characters.<\/li>\n\n\n\n<li><strong>Match search intent<\/strong> \u2013 Show that you have what searchers want.<\/li>\n\n\n\n<li><strong>Be descriptive<\/strong> \u2013 Give them what they&nbsp;want.<\/li>\n\n\n\n<li><strong>Don\u2019t clickbait <\/strong>\u2013 Focus on \u201coverdelivering.\u201d<\/li>\n\n\n\n<li><strong>Include your keyword<\/strong> \u2013 Or a close variation.<\/li>\n<\/ul>\n\n\n\n<p>You can also use schema markup to make pages eligible for rich snippets. This is where Google shows additional information below the search snippet, such as review ratings and&nbsp;FAQs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"252\" class=\"wp-image-163978\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11.png\" alt=\"Example of rich snippet on a Google SERP\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11.png 1194w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-680x144.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-768x162.png 768w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\"><\/figure>\n\n\n\n<p>Given that these optimizations take time, it\u2019s worth prioritizing pages with the most search traffic. You can find these in Google Search Console and Google Analytics, or get an estimate using the <strong>Top pages<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1096\" height=\"876\" class=\"wp-image-163980\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19.png\" alt=\"Top pages report results, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19.png 1096w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-532x425.png 532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-768x614.png 768w\" sizes=\"auto, (max-width: 1096px) 100vw, 1096px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">How to Craft the Perfect SEO Title&nbsp;Tag<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">How to Write the Perfect Meta Description<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">Rich Snippets: What Are They and How Do You Get&nbsp;Them?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">What Is Schema Markup? How to Use It for&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Win featured snippets to build traffic quickly\" data-section=\"win-featured-snippets-to-build-traffic-quickly\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Win featured snippets to build traffic quickly<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Featured snippets are short answers that show in some search results for certain search queries. Google pulls them from one of the top-ranking pages. Getting featured snippets is one of the most popular SEO techniques.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1480\" height=\"646\" class=\"wp-image-163982\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24.png\" alt=\"Example featured snippet on a Google SERP\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24.png 1480w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-768x335.png 768w\" sizes=\"auto, (max-width: 1480px) 100vw, 1480px\"><\/figure>\n\n\n\n<p>By winning featured snippets, you can shortcut your way to the top of Google. But first, you need to find the best opportunities.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your domain into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Organic keywords<\/strong> report<\/li>\n\n\n\n<li>Filter for top 10 rankings<\/li>\n\n\n\n<li>Filter for SERPs with featured snippets where you don\u2019t&nbsp;rank<\/li>\n<\/ol>\n\n\n\n<p>You should now see all the keywords you rank for in the top 10, where Google shows a featured snippet from another result.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"938\" class=\"wp-image-163984\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22.png\" alt=\"Organic keywords report results, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22.png 1350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-612x425.png 612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-768x534.png 768w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n\n\n<p>For example, we rank #2 for \u201cgoogle operators,\u201d but Google pulls the featured snippet from another page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1072\" height=\"632\" class=\"wp-image-163986\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28.png\" alt=\"SERP overview showing Google pulls the featured snippet from a competitor\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28.png 1072w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-680x401.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image28-768x453.png 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\"><\/figure>\n\n\n\n<p>There\u2019s no exact science to winning featured snippets, but you\u2019re unlikely to do so unless your page has the information Google wants to&nbsp;see.<\/p>\n\n\n\n<p>For example, it\u2019s clear that Google wants a short definition here, but our page doesn\u2019t have&nbsp;one.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"730\" class=\"wp-image-163988\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9.png\" alt=\"Featured snippet showing a succinct definition\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9.png 1420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-680x350.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-768x395.png 768w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\"><\/figure>\n\n\n\n<p>While adding one to our page doesn\u2019t guarantee Google will choose us for the featured snippet, it will improve our chances.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">How to Optimize for Google\u2019s Featured Snippets<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">Ahrefs\u2019 Study of 2 Million Featured Snippets: 10 Important Takeaways<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Optimize CWV to provide a better experience\" data-section=\"optimize-core-web-vitals-to-provide-better-experience\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Optimize Core Web Vitals to provide a better experience<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a> are used by Google to measure user experience. They measure a page\u2019s load time, interactivity, and the stability of the content as it&nbsp;loads.&nbsp;<\/p>\n\n\n\n<p>Google highly recommends <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\">in its own documentation<\/a> that site owners optimize them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"434\" class=\"wp-image-163990\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33.png\" alt=\"Core Web Vitals recommended in the Google Search Central Blog\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33.png 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image33-768x353.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\"><\/figure>\n\n\n\n<p>Here are the core metrics you should benchmark against:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/largest-contentful-paint-lcp\/\">Largest Contentful Paint<\/a> (LCP)<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/first-input-delay-fid\/\">First Input Delay<\/a> (will be replaced by <a href=\"https:\/\/web.dev\/inp\/#what-is-a-good-inp-score\">Interaction to Next Paint<\/a> in March&nbsp;2024)<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/cumulative-layout-shift-cls\/\">Cumulative Layout Shift<\/a> (CLS)<\/li>\n<\/ul>\n\n\n\n<p>Core Web Vitals are not a strong <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factor<\/a> but can still make a difference.&nbsp;<\/p>\n\n\n\n<p>You can monitor your Core Web Vitals for free by running a crawl using <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>.<\/p>\n\n\n\n<p>If you\u2019ve already run a <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, just head over to the <strong>Performance <\/strong>report and click on \u201cCrawl settings\u201d on the banner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1992\" height=\"588\" class=\"wp-image-163991\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20.png\" alt=\"Performance report, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20.png 1992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-680x201.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-768x227.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-1536x453.png 1536w\" sizes=\"auto, (max-width: 1992px) 100vw, 1992px\"><\/figure>\n\n\n\n<p>Then scroll down and follow the instructions to \u201cGet a free API key from Google.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1602\" height=\"550\" class=\"wp-image-163992\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18.png\" alt=\"Core Web Vitals API key, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18.png 1602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-680x233.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-768x264.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-1536x527.png 1536w\" sizes=\"auto, (max-width: 1602px) 100vw, 1602px\"><\/figure>\n\n\n\n<p>Once you\u2019ve pasted in your API key, hit \u201cSave.\u201d Then run a \u201cNew audit\u201d by clicking the button in the top right-hand corner.<\/p>\n\n\n\n<p>If you head back to the <strong>Performance<\/strong> report, you\u2019ll see the status of your <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a> metrics visualized.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1496\" height=\"916\" class=\"wp-image-163994\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5.png\" alt=\"Bar graph showing Core Web Vitals metrics, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5.png 1496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-680x416.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-768x470.png 768w\" sizes=\"auto, (max-width: 1496px) 100vw, 1496px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">A Primer on Core Web Vitals<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Get easy backlinks by curating industry statistics\" data-section=\"get-easy-backlinks-by-curating-industry-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Get easy backlinks by curating industry statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Curating industry statistics is a great way to acquire backlinks.&nbsp;<\/p>\n\n\n\n<p>The reason is that when bloggers and journalists are looking for statistics on a topic, they will often search for them on Google.&nbsp;<\/p>\n\n\n\n<p>If they find your article, they usually reference it using a backlink.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve actually seen this ourselves with our post on <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">SEO statistics<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1552\" class=\"wp-image-163995\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29.jpg\" alt=\"Ahrefs' blog article on SEO stats\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-547x425.jpg 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-768x596.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image29-1536x1193.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If we put the domain into <a href=\"https:\/\/app.ahrefs.com\/site-explorer\">Site Explorer<\/a>, we can see that this post has been linked to a&nbsp;lot.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"941\" class=\"wp-image-163996\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12.png\" alt=\"Referring domains rise for SEO statistics post, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-768x362.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-1536x723.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>And one of the highest authority links this article got was from Adobe, a DR 96 website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"1152\" class=\"wp-image-163998\" style=\"width: 521px; height: 461px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15.png\" alt=\"DR 96 Adobe backlink, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15.png 1302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-480x425.png 480w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-768x680.png 768w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\"><\/figure>\n\n\n\n<p>Creating a statistics post focused on your industry is a powerful way to acquire backlinks.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Improve E-E-A-T by adding expert quotes\" data-section=\"improve-e-e-a-t-by-adding-expert-quotes\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Improve E-E-A-T by adding expert quotes<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>E-E-A-T stands for experience, expertise, authority, and&nbsp;trust.&nbsp;<\/p>\n\n\n\n<p>Although not a direct ranking factor, <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1182674027166326785\">Google has said<\/a> it uses a \u201cvariety of signals as a proxy to tell if content seems to match E-E-A-T.\u201d&nbsp;<\/p>\n\n\n\n<p>By including expert quotes in your content, you can get backlinks and improve your E-E-A-T.<\/p>\n\n\n\n<p>Here\u2019s an example where we got a link to our <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">hreflang tags<\/a> guide simply by quoting <a href=\"https:\/\/twitter.com\/JohnMu\">John Mueller<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"286\" class=\"wp-image-164000\" style=\"width: 518px; height: 215px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21.png\" alt=\"Expert quote from John Mueller, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21.png 690w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-680x282.png 680w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><\/figure>\n\n\n\n<p>You can easily recreate this by asking experts in your industry for their opinion on a certain topic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>There are plenty of SEO techniques you can use to get more organic traffic to pages on your site from Google and other search engines. These are just a few of the main ones you can use as part of your SEO strategy.<\/p>\n\n\n\n<p>If you want more, read <a href=\"https:\/\/ahrefs.com\/blog\/seo-tips\/\">our list of SEO tips<\/a>.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can either: The SEO techniques below all help you do one or more of those things. Competition makes life harder, but your competitors SEO strategies can also be a source of topic&nbsp;ideas. To find your competitors\u2019 most trafficked pages,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437,336],"class_list":["post-163864","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 SEO Techniques for More Traffic<\/title>\n<meta name=\"description\" content=\"Want more traffic? 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