{"id":163537,"date":"2023-08-01T01:22:37","date_gmt":"2023-08-01T06:22:37","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=163537"},"modified":"2025-12-18T09:08:03","modified_gmt":"2025-12-18T14:08:03","slug":"seo-competitor-analysis","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-competitor-analysis\/","title":{"rendered":"How to Do an SEO Competitor Analysis [With Template]"},"content":{"rendered":"\n<div class=\"intro-txt\">Your competitors are a goldmine of information you can use to improve your search engine optimization (SEO) strategy.<\/div>\n\n\n\n<p>In this post, you\u2019ll learn how to find that information with an SEO competitor analysis.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is an SEO competitor analysis?\" data-section=\"what-is-an-seo-competitor-analysis\">\n\n\n\n<h2 class=\"wp-block-heading\">What is an SEO competitor analysis?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>An SEO competitor analysis is where you dig into the SEO strategies of your competitors. The aim is to find their strengths and weaknesses so you can outrank them.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why perform an SEO competitor analysis?\" data-section=\"why-should-you-perform-an-seo-competitor-analysis\">\n\n\n\n<h2 class=\"wp-block-heading\">Why should you perform an SEO competitor analysis?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Performing an SEO competitive analysis allows you&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn what works and what doesn\u2019t in your industry and avoid mistakes.<\/li>\n\n\n\n<li>Capitalize on your competitors\u2019 weaknesses.<\/li>\n\n\n\n<li>Replicate your competitors\u2019 strengths.<\/li>\n\n\n\n<li>Understand what SEO tasks to prioritize going forward.<\/li>\n\n\n\n<li>Understand how difficult outperforming competitors is likely to&nbsp;be.<\/li>\n<\/ul>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Want an SEO Competitor Analysis SOP you can share with your&nbsp;team?<\/div><div class=\"recommendation-content\">\n<p>Grab the full SEO Competitor Analysis process below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-185569\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2025-02-17-at-8.07.19-pm.png\" alt=\"SEO Competitor Analysis Report Template screenshot\" width=\"728\" height=\"444\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2025-02-17-at-8.07.19-pm.png 1095w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2025-02-17-at-8.07.19-pm-680x415.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2025-02-17-at-8.07.19-pm-768x469.png 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\"><\/p>\n<p>This step-by-step&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/seo-sops\/\">SEO SOP<\/a>&nbsp;helps you close gaps against competitors in no&nbsp;time:<\/p>\n<ul>\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1E1A1ic0QIz-hU6sMEZszLfNWMWEnLVPYVGGPvD_80zc\/export?format=pdf\">SEO Competitor Analysis SOP (PDF)<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1E1A1ic0QIz-hU6sMEZszLfNWMWEnLVPYVGGPvD_80zc\/copy\">SEO Competitor Analysis SOP (Google Docs)<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1p68uxom8RRI7Gt-_pR0J6La8_qFaePZauRSN8AwQla4\/copy\">SEO Competitor Analysis Report Template (Google Docs)<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/1p68uxom8RRI7Gt-_pR0J6La8_qFaePZauRSN8AwQla4\/export?format=docx\">SEO Competitor Analysis Report Template (Word)<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"When to perform an SEO competitor analysis?\" data-section=\"when-should-you-perform-an-seo-competitor-analysis\">\n\n\n\n<h2 class=\"wp-block-heading\">When should you perform an SEO competitor analysis?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You should perform an SEO competitor analysis when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You have a new website.<\/li>\n\n\n\n<li>You\u2019re planning your <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\">SEO strategy<\/a>.<\/li>\n\n\n\n<li>Competitors are outranking you or when your keyword rankings have dropped.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to perform an SEO competitor analysis\" data-section=\"how-to-perform-an-seo-competitor-analysis\">\n\n\n\n<h2 class=\"wp-block-heading\">How to perform an SEO competitor analysis<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>For this process, let\u2019s pretend we\u2019re a new infographic design tool. This is how your hypothetical SEO competitor analysis will look&nbsp;like:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Identify your SEO competitors<\/h3>\n\n\n\n<p>Your SEO competitors are the websites competing for your desired target keywords in organic search. These <strong>may not be the same<\/strong> as your direct business competitors.<\/p>\n\n\n\n<p>For example, HubSpot ranks for \u201chow to make infographics\u201d even though it\u2019s not a direct business competitor of any infographic design tool:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"488\" class=\"wp-image-163549\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-10.png\" alt=\"HubSpot ranks for &quot;how to make infographics&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-10.png 1300w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-10-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-10-768x288.png 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\"><\/figure>\n\n\n\n<p>Here\u2019s how you can identify SEO competitors fast:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your domain<\/li>\n\n\n\n<li>Go to the <strong>Organic competitors<\/strong> report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1589\" class=\"wp-image-163551\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-14.png\" alt=\"See SEO competitors fast with Ahrefs' Organic competitors report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-14.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-14-535x425.png 535w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-14-768x610.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-14-1536x1221.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This report shows you competing websites that rank in the top 10 for the same keywords as your website.&nbsp;<\/p>\n\n\n\n<p>These are likely your SEO competitors.<\/p>\n\n\n\n<p>If your site is new, this may not give you great results. So here\u2019s what you can do instead:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter some keywords potential customers may use to search for your product or service<\/li>\n\n\n\n<li>Go to <strong>Traffic share by domain<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"804\" class=\"wp-image-163553\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-6.png\" alt=\"Use Ahrefs' Traffic Share by Domain report to see who your organic competitors are\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-6.png 1248w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-6-660x425.png 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-6-768x495.png 768w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\"><\/figure>\n\n\n\n<p>For this example, we can see that our potential top-ranking five competitors are sites like Canva, Visme, Venngage, Piktochart, and&nbsp;Adobe.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Pro Tip<\/div><div class=\"recommendation-content\">Companies like Adobe and Canva are well-known brands that typically have high <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/domain-rating\">Domain Rating (DR)<\/a>. This is an Ahrefs metric that you can use to estimate a <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/website-authority\">website\u2019s authority<\/a>. This gives them a competitive advantage, so you may want to rule them&nbsp;out.&nbsp;\n\n\n\n<p>You can check a site\u2019s DR by plugging each competing domain into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> individually or pasting all of them into our <a href=\"https:\/\/ahrefs.com\/batch-analysis\">Batch Analysis tool<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"514\" class=\"wp-image-163555\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-3.png\" alt=\"How to check multiple websites' Domain Rating with Ahrefs' Batch Analysis tool\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-3.png 1398w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-3-680x250.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-3-768x282.png 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\"><\/figure>\n\n\n\n<p>So if you\u2019re a DR 50 site, you probably can compete with sites like Visme, Venngage, and Piktochart, as opposed to Adobe and&nbsp;Canva.<\/p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Investigate how they\u2019re getting traffic<\/h3>\n\n\n\n<p>You can look at your competitor\u2019s website architecture to understand where most of their search traffic is&nbsp;going.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to see your competitor\u2019s website structure:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain<\/li>\n\n\n\n<li>Go to the <strong>Site structure <\/strong>report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"1090\" class=\"wp-image-163557\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-4.png\" alt=\"Ahrefs' Site structure report shows how a website is structured\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-4.png 1302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-4-508x425.png 508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-4-768x643.png 768w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\"><\/figure>\n\n\n\n<p>For example, we can see that Venngage gets 260,000 estimated monthly search visits to its template subfolder, which is 9.9% of its total organic traffic.<\/p>\n\n\n\n<p>If we click one level deeper, we can see the types of templates that send it the most traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"826\" class=\"wp-image-163558\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-2.png\" alt=\"Venngage's templates subfolder contains multiple categories for different types of templates\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-2.png 1300w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-2-669x425.png 669w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-2-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-2-768x488.png 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\"><\/figure>\n\n\n\n<p>From this, it looks like creating brochure and infographic templates is a perfect SEO opportunity for a competing tool.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">How to Structure Your Website\u2019s Architecture for SEO<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Find and cover content gaps<\/h3>\n\n\n\n<p>Content gaps (also known as keyword gaps) are keywords that your competitors rank for, but you&nbsp;don\u2019t.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find content gaps for your&nbsp;site:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/competitive-analysis\">Competitive Analysis tool<\/a><\/li>\n\n\n\n<li>Enter your domain in the <strong>Target <\/strong>section<\/li>\n\n\n\n<li>Enter your competitors\u2019 domains in the <strong>Competitors<\/strong> section<\/li>\n\n\n\n<li>Hit \u201cCompare\u201d<\/li>\n\n\n\n<li>Click the <strong>Content Gap <\/strong>report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"880\" class=\"wp-image-163560\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-8.png\" alt=\"Ahrefs' Competitive Analysis tool\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-8.png 1178w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-8-569x425.png 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-8-768x574.png 768w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\"><\/figure>\n\n\n\n<p>Hit the <strong>Main positions only <\/strong>toggle to exclude your competitors\u2019 rankings in SERP features like \u201cTop stories\u201d and \u201cImage packs.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1758\" height=\"272\" class=\"wp-image-163562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-4.png\" alt=\"Toggling the &quot;Main positions only&quot; feature\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-4.png 1758w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-4-680x105.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-4-768x119.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-4-1536x238.png 1536w\" sizes=\"auto, (max-width: 1758px) 100vw, 1758px\"><\/figure>\n\n\n\n<p>Look through the report and identify keywords that are relevant for your&nbsp;site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1848\" height=\"628\" class=\"wp-image-163564\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34.png\" alt=\"More than 60,000 potential keyword opportunities via Ahrefs' Content Gap report\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34.png 1848w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34-680x231.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34-768x261.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34-1536x522.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34-650x220.png 650w\" sizes=\"auto, (max-width: 1848px) 100vw, 1848px\"><\/figure>\n\n\n\n<p>For example, \u201cinfographic examples\u201d looks like a good keyword to target:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"70\" class=\"wp-image-163566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-10.png\" alt=\"The keyword &quot;infographic examples&quot;\n\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Pro Tip<\/div><div class=\"recommendation-content\">If there are too many keywords to look through or they look mostly irrelevant, click the <strong>Competitors\u2019 positions<\/strong> dropdown and check all competitors. This will show you the keywords that <strong>all<\/strong> your competitors are ranking for in the top&nbsp;10.\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1512\" height=\"794\" class=\"wp-image-163568\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-10.png\" alt=\"Check all your competitors in Content Gap to see the most relevant keywords\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-10.png 1512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-10-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-10-768x403.png 768w\" sizes=\"auto, (max-width: 1512px) 100vw, 1512px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/\">Keyword Competitive Analysis: How to Find Your Competitors\u2019 Keywords<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Spy on your competitors\u2019 featured snippets<\/h3>\n\n\n\n<p>Featured snippets are quick answers in search results that Google pulls from a page ranking in the top&nbsp;10.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1218\" height=\"844\" class=\"wp-image-163570\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-11.png\" alt=\"Example of a featured snippet\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-11.png 1218w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-11-613x425.png 613w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-11-768x532.png 768w\" sizes=\"auto, (max-width: 1218px) 100vw, 1218px\"><\/figure>\n\n\n\n<p>If you can find featured snippets your competitors own where you rank in the top 10, you can potentially \u201csteal\u201d these featured snippets.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how you can see these opportunities:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/competitive-analysis\">Competitive Analysis tool<\/a><\/li>\n\n\n\n<li>Enter a competitor\u2019s domain in the <strong>Target <\/strong>section<\/li>\n\n\n\n<li>Enter your domain in the <strong>Competitors<\/strong> section<\/li>\n\n\n\n<li>Hit \u201cCompare\u201d<\/li>\n\n\n\n<li>Click the <strong>Content Gap <\/strong>report<\/li>\n\n\n\n<li>Set the <strong>SERP features <\/strong>filter to \u201cWhere target ranks\u201d and check \u201cFeatured snippet\u201d<\/li>\n\n\n\n<li>Set <strong>Target\u2019s position<\/strong> from \u201cNo\u201d to \u201cAny\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"1060\" class=\"wp-image-163572\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-12.png\" alt=\"How to find featured snippet opportunities to &quot;steal&quot; with Ahrefs' Competitive Analysis tool\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-12.png 1528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-12-613x425.png 613w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-12-768x533.png 768w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\"><\/figure>\n\n\n\n<p>Look through the report to see if there are any keywords where you could optimize an existing page to grab the featured snippet.<\/p>\n\n\n\n<p>For example, Venngage owns the featured snippet for \u201chow to make posters,\u201d which is a list of&nbsp;steps:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"1102\" class=\"wp-image-163574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-8.png\" alt=\"Featured snippet for &quot;how to make posters&quot;\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-8.png 1220w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-8-471x425.png 471w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-8-768x694.png 768w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\"><\/figure>\n\n\n\n<p>If you\u2019re targeting this keyword, you\u2019ll want to re-optimize your page and add clear steps in&nbsp;H3s.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\">Google\u2019s Featured Snippets: All You Need to Know to Get Them<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. See where your competitors\u2019 traffic is coming from<\/h3>\n\n\n\n<p>Knowing which countries your competitors get the bulk of their organic traffic from helps you understand whether you can get more traffic by translating or creating your content in other languages.<\/p>\n\n\n\n<p>Here\u2019s how to see&nbsp;this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain<\/li>\n\n\n\n<li>Look at the <strong>Traffic by country <\/strong>section<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"510\" class=\"wp-image-163576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-9.png\" alt=\"Traffic by country breakdown for Venngage\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-9.png 972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-9-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-9-768x403.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\"><\/figure>\n\n\n\n<p>We can see that the U.S. is where Venngage gets the bulk of its traffic. So as a competitor, you\u2019ll naturally want to focus on English-language content.&nbsp;<\/p>\n\n\n\n<p>However, there are opportunities for countries like Mexico, Philippines, Brazil, and India too. You could potentially translate your homepage and landing pages into Spanish, Portuguese, Tagalog, and Hindi. You could even launch a multilingual blog to maximize traffic from these countries.<\/p>\n\n\n\n<p>In fact, Venngage has done that for a number of languages, like Spanish:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"986\" class=\"wp-image-163578\" style=\"width: 545px; height: 593px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-10.png\" alt=\"Venngage's homepage in Spanish\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-10.png 908w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-10-391x425.png 391w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-10-768x834.png 768w\" sizes=\"auto, (max-width: 908px) 100vw, 908px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"902\" class=\"wp-image-163580\" style=\"width: 551px; height: 406px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-7.png\" alt=\"Venngage's blog in Spanish\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-7.png 1224w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-7-577x425.png 577w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-7-768x566.png 768w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/international-seo\/\">How to Implement an International SEO Strategy (Step-by-Step Guide)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Find backlink gaps<\/h3>\n\n\n\n<p>Links <a href=\"https:\/\/searchengineland.com\/now-know-googles-top-three-search-ranking-factors-245882\">are<\/a> an important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>. Generally speaking, the more links you have, the higher you\u2019ll likely rank on Google (and possibly other search engines).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1624\" class=\"wp-image-163546\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/seo-competitor-analysis-1.png\" alt=\"Backlinks help pages rank higher in search results\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/seo-competitor-analysis-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/seo-competitor-analysis-1-419x425.png 419w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/seo-competitor-analysis-1-768x780.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/seo-competitor-analysis-1-1513x1536.png 1513w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>If you can figure out how your competitors have been acquiring links, you can potentially replicate the same strategies.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your domain<\/li>\n\n\n\n<li>Go to the <strong>Link Intersect<\/strong> report<\/li>\n\n\n\n<li>Enter your competitors\u2019 domains in the top section<\/li>\n\n\n\n<li>Enter your domain in the bottom section<\/li>\n\n\n\n<li>Hit \u201cShow link opportunities\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"796\" class=\"wp-image-163582\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-3.png\" alt=\"Link Intersect report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-3.png 1262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-3-674x425.png 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-3-768x484.png 768w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\"><\/figure>\n\n\n\n<p>This report will show you the websites that are linking to your competitors, but not&nbsp;you.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1822\" height=\"870\" class=\"wp-image-163584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-14.png\" alt=\"Results from Link Intersect report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-14.png 1822w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-14-680x325.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-14-768x367.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-14-1536x733.png 1536w\" sizes=\"auto, (max-width: 1822px) 100vw, 1822px\"><\/figure>\n\n\n\n<p>You\u2019d want to look for easily replicable links that might have value for&nbsp;you.&nbsp;<\/p>\n\n\n\n<p>For example, clicking on the number for cnet.com reveals that your competitors are listed as to-try tools:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1850\" height=\"364\" class=\"wp-image-163586\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-8.png\" alt=\"Venngage is listed on CNET's page\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-8.png 1850w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-8-680x134.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-8-768x151.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-8-1536x302.png 1536w\" sizes=\"auto, (max-width: 1850px) 100vw, 1850px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1886\" height=\"488\" class=\"wp-image-163587\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-9.png\" alt=\"Visme is listed on CNET's page\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-9.png 1886w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-9-680x176.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-9-768x199.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-9-1536x397.png 1536w\" sizes=\"auto, (max-width: 1886px) 100vw, 1886px\"><\/figure>\n\n\n\n<p>If you\u2019re competing with these sites, you\u2019ll want to be added to CNET&nbsp;too.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/competitor-backlink-analysis\/\">How to Perform a Competitor Link Analysis in 3&nbsp;Steps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/find-competitors-backlinks\/\">How to Find Your Competitors\u2019 Backlinks (And Get Them for Yourself)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. Spot link bait opportunities<\/h3>\n\n\n\n<p>Links are important if you want to rank higher on Google. But it can be difficult to get people to link to your \u201cmoney pages,\u201d as they provide no&nbsp;value.&nbsp;<\/p>\n\n\n\n<p>You can solve this by creating <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-bait\">link bait<\/a> and then redistributing the \u201cauthority\u201d your link bait attracts to your most important pages. This can help boost their search engine rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1902\" class=\"wp-image-163547\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/seo-competitor-analysis-2.png\" alt=\"Use smart internal linking to help your boring pages rank\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/seo-competitor-analysis-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/seo-competitor-analysis-2-358x425.png 358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/seo-competitor-analysis-2-768x913.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/seo-competitor-analysis-2-1292x1536.png 1292w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>To find great link bait ideas, you analyze your competitors backlink profiles and piggyback off what\u2019s working for&nbsp;them.<\/p>\n\n\n\n<p>Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain<\/li>\n\n\n\n<li>Go to the <strong>Best by links <\/strong>report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1468\" height=\"812\" class=\"wp-image-163590\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-4.png\" alt=\"Best by links report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-4.png 1468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-4-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-4-768x425.png 768w\" sizes=\"auto, (max-width: 1468px) 100vw, 1468px\"><\/figure>\n\n\n\n<p>This report shows you which of your competitors content has the most backlinks. Eyeball the list to see what kind of formats and topics resonate with your&nbsp;niche.<\/p>\n\n\n\n<p>For example, we can see that statistics posts work well for Venngage:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"924\" class=\"wp-image-163589\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-3.png\" alt=\"Venngage's post on content marketing statistics has nearly 4,000 links\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-3.png 1272w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-3-585x425.png 585w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-3-768x558.png 768w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">What Is Link Bait? 7 Successful Examples<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">8. Find your competitors\u2019 broken pages<\/h3>\n\n\n\n<p>If our competitors have broken pages with backlinks, we&nbsp;can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publish working replacements.<\/li>\n\n\n\n<li>Ask everyone linking to the dead pages to link to us instead.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s how to find these broken pages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain<\/li>\n\n\n\n<li>Go to the <strong>Best by links <\/strong>report<\/li>\n\n\n\n<li>Set the <strong>HTTP code <\/strong>filter to <strong>404 not&nbsp;found<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"1050\" class=\"wp-image-163594\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-13.png\" alt=\"How to find broken pages with the Best by links report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-13.png 1136w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-13-460x425.png 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-13-768x710.png 768w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\"><\/figure>\n\n\n\n<p>This will show you all the broken pages with links on your competitor\u2019s site. Go through the report and see if there are any relevant pages you can potentially replicate.&nbsp;<\/p>\n\n\n\n<p>For example, this post on Gestalt design principles seems decent and has 33 sites linking to&nbsp;it:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"498\" class=\"wp-image-163596\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-4.png\" alt=\"Dead blog post on Visme's blog that could potentially be replicated\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-4.png 1248w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-4-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-4-768x306.png 768w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\"><\/figure>\n\n\n\n<p>Click on the caret and click on <strong>View on Archive.org.<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"758\" class=\"wp-image-163597\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-3.png\" alt=\"&quot;View on Archive.org&quot; feature\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-3.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-3-620x425.png 620w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-3-768x526.png 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\"><\/figure>\n\n\n\n<p>This will open up the page in <a href=\"https:\/\/archive.org\/web\/\">Wayback Machine<\/a> so you can check how it looked in the&nbsp;past.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"956\" height=\"688\" class=\"wp-image-163599\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-12.png\" alt=\"How Visme's blog post looked before it was broken\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-12.png 956w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-12-591x425.png 591w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-12-768x553.png 768w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\"><\/figure>\n\n\n\n<p>You can potentially improve it and get people to link to you instead. Follow the guide below to learn how to do&nbsp;this.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\">Broken Link Building: The Complete Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">9. Check your competitors\u2019 Core Web Vitals<\/h3>\n\n\n\n<p>Core Web Vitals are part of Google\u2019s Page Experience signals used to measure user experience. They\u2019re <a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/core-web-vitals\/\">Google ranking factors<\/a>.&nbsp;<\/p>\n\n\n\n<p>So you\u2019d want to see their Core Web Vitals\u2014alongside their overall technical health\u2014and compare them to&nbsp;yours.<\/p>\n\n\n\n<p>You can do this analysis by entering your competitor\u2019s pages one by one into <a href=\"https:\/\/ahrefs.com\/blog\/pagespeed-insights\/\">PageSpeed Insights<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1564\" height=\"1266\" class=\"wp-image-163601\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-15.png\" alt=\"Core Web Vitals for Venngage\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-15.png 1564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-15-525x425.png 525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-15-768x622.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-15-1536x1243.png 1536w\" sizes=\"auto, (max-width: 1564px) 100vw, 1564px\"><\/figure>\n\n\n\n<p>Doing that can be tiresome. So a better way is to run a crawl of your competitor\u2019s domain using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, connect PageSpeed Insights\u2019 API, and see your competitor\u2019s Core Web Vitals together with other technical SEO issues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"644\" class=\"wp-image-163603\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-4.png\" alt=\"Core Web Vitals in Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-4.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-4-680x274.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-4-768x309.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-4-1536x618.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">A Primer on Core Web Vitals<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">10. See what keywords your competitors are bidding on in paid search<\/h3>\n\n\n\n<p>If your competitors are bidding on certain keywords, then it\u2019s likely those keywords are profitable.<\/p>\n\n\n\n<p>Here\u2019s how to see the keywords they\u2019re bidding on:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain<\/li>\n\n\n\n<li>Go to the <strong>Paid keywords <\/strong>report<\/li>\n\n\n\n<li>In the <strong>Keywords <\/strong>filter, add \u201cDoesn\u2019t include [brand]\u201d to filter out branded keywords<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"916\" class=\"wp-image-163605\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6.jpg\" alt=\"Keywords Venngage is bidding on, with branded keywords excluded\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6-680x312.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6-768x352.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6-1536x704.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Looking through this report can help unearth low-volume, high-converting keywords that you may have missed during <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>.<\/p>\n\n\n\n<p>For example, this seems like a good keyword to target:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"112\" class=\"wp-image-163607\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-9.png\" alt=\"&quot;Pamphlet maker,&quot; which is a potential keyword to target\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-9.png 730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-9-680x104.png 680w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">11. Learn from your competitors\u2019 PPC&nbsp;ads<\/h3>\n\n\n\n<p>Google rewards more relevant ads with a lower cost per click (CPC). So it\u2019s in your competitors\u2019 interest to make sure their ads win the&nbsp;click.<\/p>\n\n\n\n<p>Typically, that means better headlines and descriptions. We can use them as inspiration to write title tags and meta descriptions that increase click-throughs.<\/p>\n\n\n\n<p>Here\u2019s how to see your competitors\u2019 ad&nbsp;copy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain<\/li>\n\n\n\n<li>Go to the <strong>Paid keywords <\/strong>report<\/li>\n\n\n\n<li>Hover over the magnifying glass icon beside the keyword you wish to target<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"352\" class=\"wp-image-163609\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-11.png\" alt=\"The ad copy Venngage is using to bid on the keyword &quot;infographic design&quot;\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-11.png 1034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-11-680x231.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-11-768x261.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-11-650x220.png 650w\" sizes=\"auto, (max-width: 1034px) 100vw, 1034px\"><\/figure>\n\n\n\n<p>This is the current ad Venngage is using to target the keyword \u201cinfographic design.\u201d Looks like it\u2019s using words like \u201ccustomizable,\u201d \u201cfew clicks,\u201d and \u201cdesign wiz\u201d to attract clicks.&nbsp;<\/p>\n\n\n\n<p>They could be useful additions to our own title tags or meta descriptions.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">How to Craft the Perfect SEO Title Tag (Our 4-Step Process)<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-ctr\/\">How to Improve Click-Through Rate (CTR): 9 Tried &amp; Tested Tips<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">How to Write the Perfect Meta Description<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>When it comes to competitor analysis for SEO, everything above is merely the tip of the iceberg. There\u2019s more you can do, but it\u2019s good enough for you to get started.&nbsp;<\/p>\n\n\n\n<p>Our advice is to run through the process above and start applying the insights to your SEO strategy. Execution is important, after&nbsp;all.<\/p>\n\n\n\n<p>Any questions or comments? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a> or <a href=\"https:\/\/www.threads.net\/@siquanong\">Threads<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, you\u2019ll learn how to find that information with an SEO competitor analysis. An SEO competitor analysis is where you dig into the SEO strategies of your competitors. The aim is to find their strengths and weaknesses so<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339,336],"class_list":["post-163537","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Do an SEO Competitor Analysis [With Template]<\/title>\n<meta name=\"description\" content=\"Discover how to outrank your competitors by analyzing the strengths and weaknesses of their SEO strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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