{"id":163101,"date":"2023-07-20T00:06:32","date_gmt":"2023-07-20T05:06:32","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=163101"},"modified":"2025-01-30T07:39:18","modified_gmt":"2025-01-30T12:39:18","slug":"seo-copywriting","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-copywriting\/","title":{"rendered":"SEO Copywriting: What It Is &amp; How to Do&nbsp;It"},"content":{"rendered":"\n<div class=\"intro-txt\">Combining SEO and copywriting techniques can help you rank high on Google and other search engines, and drive sales&nbsp;too.<\/div>\n\n\n\n<p>In this post, you\u2019ll learn what SEO copywriting is and how to do&nbsp;it.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is SEO copywriting?\" data-section=\"what-is-seo-copywriting\">\n\n\n\n<h2 class=\"wp-block-heading\">What is SEO copywriting?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>SEO copywriting is creating high-quality content that appeals to both search engine algorithms and human users. It\u2019s writing content that\u2019s designed to rank high on Google and, at the same time, content that people want to consume, link to, and share on social media.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why is SEO copywriting important?\" data-section=\"why-is-seo-copywriting-important\">\n\n\n\n<h2 class=\"wp-block-heading\">Why is SEO copywriting important?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content that ranks and gets tons of search traffic but doesn\u2019t move business goals is pointless. Likewise for compelling content that gets no traffic.<\/p>\n\n\n\n<p>But if you can successfully blend solid SEO fundamentals and good copywriting techniques together, you can create valuable content that <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">ranks high on search engines<\/a> and entice users to consume, share, and even purchase.&nbsp;<\/p>\n\n\n\n<p>This is <em>exactly <\/em>how we\u2019ve grown Ahrefs to 2.4 million monthly search visits while generating an <a href=\"https:\/\/tech.ahrefs.com\/how-ahrefs-saved-us-400m-in-3-years-by-not-going-to-the-cloud-8939dd930af8\">eight-figure annual recurring revenue (ARR)<\/a>. It\u2019s the core of our SEO content strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1370\" height=\"502\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-7.png\" alt=\"Ahrefs' organic traffic, via Ahrefs' Site Explorer\" class=\"wp-image-163109\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-7.png 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-7-680x249.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-7-768x281.png 768w\" sizes=\"auto, (max-width: 1370px) 100vw, 1370px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to do SEO copywriting\" data-section=\"how-to-do-seo-copywriting\">\n\n\n\n<h2 class=\"wp-block-heading\">How to do SEO copywriting<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are three stages in SEO copywriting:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 1. Research<\/h3>\n\n\n\n<p>This stage\u2019s about planning what to write. Here are some&nbsp;SEO copywriting tips:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Start with keyword research<\/h4>\n\n\n\n<p>If you want search traffic, you have to write about topics that your target audience search for. So before you put pen to paper, you need to have a list of relevant keywords to target.<\/p>\n\n\n\n<p>The easiest way to do this is to use a keyword research tool. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter specific keywords relevant to your&nbsp;site<\/li>\n\n\n\n<li>Go to the <strong>Matching terms <\/strong>report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"1022\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-5.png\" alt=\"Matching terms report in Ahrefs' Keywords Explorer\n\" class=\"wp-image-163110\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-5.png 1340w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-5-557x425.png 557w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-5-768x586.png 768w\" sizes=\"auto, (max-width: 1340px) 100vw, 1340px\"><\/figure>\n\n\n\n<p>Go through the list and look for relevant keywords you could cover. For example, this keyword would be perfect for a mattress company:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"68\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-2.png\" alt=\"Potential keyword for a mattress company\n\" class=\"wp-image-163112\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-2.png 736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-2-680x63.png 680w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Keyword Research: The Beginner\u2019s Guide by Ahrefs<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">2. Match search intent<\/h4>\n\n\n\n<p>Google only wants to rank <a href=\"https:\/\/ahrefs.com\/blog\/relevant-content\/\">relevant content<\/a>. And most people are usually looking for one of these types of content when they search Google:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog post<\/li>\n\n\n\n<li>Video<\/li>\n\n\n\n<li>Product page<\/li>\n\n\n\n<li>Category page<\/li>\n\n\n\n<li>Tool<\/li>\n<\/ul>\n\n\n\n<p>So if you want to stand the best chance of ranking high in search engines, you need to align with search intent.<\/p>\n\n\n\n<p>You can find this out by looking at the top-ranking pages.<\/p>\n\n\n\n<p>For example, if we look at the <strong>SERP overview <\/strong>for \u201chow to sleep better,\u201d we can see it\u2019s mostly list-based blog&nbsp;posts:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"730\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-3.png\" alt=\"SERP overview for &quot;how to sleep better,&quot; via Ahrefs' Keywords Explorer\n\" class=\"wp-image-163114\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-3.png 1262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-3-680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-3-768x444.png 768w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\"><\/figure>\n\n\n\n<p>That\u2019s what we have to create if we\u2019re targeting this search term.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">What Is Search Intent? A Complete Guide for Beginners<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">3. Create a data-driven outline<\/h4>\n\n\n\n<p>Every topic naturally generates subtopics. The more relevant subtopics you cover, the more likely you\u2019ll rank for more keywords and get more traffic.<\/p>\n\n\n\n<p>You can find these subtopics by looking at the common keyword rankings among the top-ranking pages. This is also a good way to build your blog post <a href=\"https:\/\/ahrefs.com\/blog\/blog-post-outline\/\">outline<\/a>.<\/p>\n\n\n\n<p>Here\u2019s how to find these subtopics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter your target keyword<\/li>\n\n\n\n<li>Scroll to the <strong>SERP overview<\/strong><\/li>\n\n\n\n<li>Check a few of the top-ranking pages<\/li>\n\n\n\n<li>Click <strong>Open in<\/strong> and choose <strong>Content gap<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"720\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-9.png\" alt=\"&quot;Open in content gap&quot; feature, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-163116\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-9.png 1246w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-9-680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-9-768x444.png 768w\" sizes=\"auto, (max-width: 1246px) 100vw, 1246px\"><\/figure>\n\n\n\n<p>This opens up the <strong>Content Gap<\/strong> report, where you\u2019ll see the common keyword rankings among these pages. Look through the results to see if there are any subtopics you can&nbsp;cover.<\/p>\n\n\n\n<p>For example, if we\u2019re creating content for the topic \u201chow to sleep better,\u201d these may make good&nbsp;H2s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many hours of sleep do you&nbsp;need<\/li>\n\n\n\n<li>Sleep hygiene<\/li>\n\n\n\n<li>Sleep hours by&nbsp;age<\/li>\n\n\n\n<li>How to get deep&nbsp;sleep<\/li>\n\n\n\n<li>Tips for falling asleep<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"1534\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22-1.png\" alt=\"Content Gap report results\n\" class=\"wp-image-163118\" style=\"width:423px;height:1151px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22-1.png 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22-1-156x425.png 156w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">4. Make your content stand out by giving it a unique spin<\/h4>\n\n\n\n<p>Links are an important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>. If your content is like everyone else\u2019s, then there\u2019s no reason for anyone to link to you instead of others.<\/p>\n\n\n\n<p>SEO copywriting is a balance between giving searchers what they want and saying something unique and original.&nbsp;<\/p>\n\n\n\n<p>One way to add a unique spin is to <strong>write from personal experience.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Searchers want real-world, tried and tested tips and advice, not generic ones. Google understands that too. That\u2019s why it introduced <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T<\/a>, where the first \u201cE\u201d stands for <strong>experience.<\/strong>&nbsp;<\/p>\n\n\n\n<p>So if you want to give sleep tips, try them out first before writing about them. For example, when I wrote about <a href=\"https:\/\/ahrefs.com\/blog\/content-creator\/\">being a content creator<\/a>, I wrote it from <strong>my experience.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"978\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-3.png\" alt=\"Example of writing from experience\n\" class=\"wp-image-163120\" style=\"width:582px;height:587px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-3.png 970w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-3-422x425.png 422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-3-768x774.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-3-120x120.png 120w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. Get to the point with the \u201cinverted pyramid\u201d method<\/h4>\n\n\n\n<p>Some people just want to know what the <strong>best <\/strong>non-stick pan is. So <a href=\"https:\/\/www.nytimes.com\/wirecutter\/reviews\/best-nonstick-pan\/\">Wirecutter<\/a> gives it to&nbsp;them:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-3.png\" alt=\"Wirecutter's inverted pyramid intro\n\" class=\"wp-image-163121\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-3.png 1376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-3-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-3-768x314.png 768w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\"><\/figure>\n\n\n\n<p>For everyone else, there is more context ahead.<\/p>\n\n\n\n<p>This format is known as the inverted pyramid, where you give the essential before the&nbsp;rest:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1700\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-7-1.jpg\" alt=\"The Inverted Pyramid method\n\" class=\"wp-image-163122\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-7-1.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-7-1-400x425.jpg 400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-7-1-768x816.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-7-1-1446x1536.jpg 1446w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>From an SEO perspective, giving readers what they want immediately may help reduce <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/pogo-sticking\">pogo-sticking<\/a> and improve <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/dwell-time\">dwell time<\/a>.<\/p>\n\n\n\n<p>For example, I defined \u201cdigital content creation\u201d immediately in <a href=\"https:\/\/ahrefs.com\/blog\/digital-content-creation\/\">my post<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1364\" height=\"816\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-7.png\" alt=\"Example of an inverted pyramid intro from Ahrefs' blog\n\" class=\"wp-image-163124\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-7.png 1364w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-7-680x407.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-7-768x459.png 768w\" sizes=\"auto, (max-width: 1364px) 100vw, 1364px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">6. Establish proof and credibility<\/h4>\n\n\n\n<p>Google knows that people want to learn how to lift from a personal trainer, not a random dude from the streets.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why Google introduced <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T<\/a>,<strong> <\/strong>with the second \u201cE\u201d standing for <strong>expertise.<\/strong> While not direct ranking factors, Google\u2019s human quality raters use them to assess the quality of search results.<\/p>\n\n\n\n<p>So the important thing is to establish proof that you know what you\u2019re saying. For example, Wirecutter\u2019s articles include a section on \u201cWhy you should trust&nbsp;me\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1444\" height=\"778\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-7.png\" alt=\"Wirecutter's &quot;why you should trust me&quot; section\n\" class=\"wp-image-163126\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-7.png 1444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-7-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-7-768x414.png 768w\" sizes=\"auto, (max-width: 1444px) 100vw, 1444px\"><\/figure>\n\n\n\n<p>If you do not have the required expertise for your target keyword, interview someone who does. That\u2019s what we did when we wrote a blog post about <a href=\"https:\/\/ahrefs.com\/blog\/google-penalties\/\">Google penalties<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-2.png\" alt=\"The three experts who were interviewed for an Ahrefs blog post on Google penalties\n\" class=\"wp-image-163127\" style=\"width:550px;height:306px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-2.png 916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-2-680x379.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-2-768x428.png 768w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\"><\/figure>\n\n\n\n<p>Here\u2019s how to find experts if you\u2019re not sure who to reach out&nbsp;to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Enter your target keyword<\/li>\n\n\n\n<li>Go to the \u201cAuthors\u201d tab<\/li>\n<\/ol>\n\n\n\n<p>This will show you a list of authors who\u2019ve published content about the&nbsp;topic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"1254\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-6.png\" alt=\"How to find authors to reach out to, via Ahrefs' Content Explorer\n\" class=\"wp-image-163129\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-6.png 1428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-6-484x425.png 484w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-6-768x674.png 768w\" sizes=\"auto, (max-width: 1428px) 100vw, 1428px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 2. Drafting<\/h3>\n\n\n\n<p>This stage\u2019s about putting fingers to keyboard and getting the words out. In short: Start writing. Every writer will have their own style, but SEO copywriters usually have the same goals: create high-quality content that educates, entertains, and delights readers while leading them closer to conversion.<\/p>\n\n\n\n<p>Here are a few SEO copywriting tips you can&nbsp;use:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Hook readers in with the PAS formula<\/h4>\n\n\n\n<p>Your intro needs to hook readers in and get them interested in reading the rest. You can do this with the Problem-Agitate-Solution (PAS) formula.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1429\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-2.png\" alt=\"PAS formula\n\" class=\"wp-image-163131\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-2-476x425.png 476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-2-768x686.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-2-1536x1372.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>First, you define the <strong>problem<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"700\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23-2.png\" alt=\"Define the problem\n\" class=\"wp-image-163133\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23-2-680x298.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23-2-768x336.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23-2-1536x672.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Then, you <strong>agitate<\/strong> it:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"701\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-7.png\" alt=\"Agitate the problem\n\" class=\"wp-image-163134\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-7.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-7-680x298.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-7-768x336.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-7-1536x673.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Finally, reveal the <strong>solution<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-3.png\" alt=\"Provide a solution\n\" class=\"wp-image-163136\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-3-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-3-768x371.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-3-1536x741.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">8. Use \u201cbucket brigades\u201d to keep readers reading<\/h4>\n\n\n\n<p>Bucket brigades are transitional words and phrases that encourage readers to keep on reading. They leverage curiosity by intentionally leaving things unresolved.<\/p>\n\n\n\n<p>Here are examples from my own writing:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"888\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-10.png\" alt=\"Bucket brigade example\n\" class=\"wp-image-163138\" style=\"width:560px;height:533px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-10.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-10-446x425.png 446w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-10-768x732.png 768w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"916\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-4.png\" alt=\"Bucket brigade example\n\" class=\"wp-image-163140\" style=\"width:559px;height:550px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-4.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-4-432x425.png 432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-4-768x755.png 768w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\"><\/figure>\n\n\n\n<p>Check out <a href=\"https:\/\/erikemanuelli.com\/bucket-brigade-copywriting\/\">this post<\/a> for more bucket brigade examples to&nbsp;use.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">9. Make your content even more helpful by adding an FAQ section<\/h4>\n\n\n\n<p>People naturally get more curious as they research a topic. They may have tons of related questions. But it can be difficult to answer all of them without breaking the flow of your article.<\/p>\n\n\n\n<p>To solve this, create an FAQ section. Answering popular questions on your page can help you rank higher for <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a>. For example, that\u2019s what we did in our post on H1&nbsp;tags:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"1014\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-11.png\" alt=\"FAQ section example\n\" class=\"wp-image-163142\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-11.png 1384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-11-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-11-768x563.png 768w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\"><\/figure>\n\n\n\n<p>Because we answered a common question, we now rank on Google when people are searching for this answer:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-11.png\" alt=\"Ranking for a long-tail keyword with FAQs\n\" class=\"wp-image-163144\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-11.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-11-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-11-768x447.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/figure>\n\n\n\n<p>Here\u2019s how to find frequently asked questions to answer:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter your&nbsp;topic<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Toggle to \u201cQuestions\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"928\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1.png\" alt=\"How to find questions to answer, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-163146\" style=\"width:593px;height:557px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1-452x425.png 452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1-768x721.png 768w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 3. Editing<\/h3>\n\n\n\n<p>The final stage is about improving your draft and making sure what you\u2019ve written is what you want to&nbsp;say.<\/p>\n\n\n\n<p>Here are some&nbsp;tips:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">10. Optimize for featured snippets<\/h4>\n\n\n\n<p>Featured snippets are quick answers in search results that Google pulls from a page ranking in the top&nbsp;10.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"822\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5-2.jpg\" alt=\"Featured snippet example\n\" class=\"wp-image-163148\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5-2.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5-2-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5-2-768x451.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/figure>\n\n\n\n<p>You can shortcut your way to the top if you \u201ccapture\u201d the featured snippet. So plan for it by checking if a featured snippet exists for your main keyword\u2014and what is required to win&nbsp;it.&nbsp;<\/p>\n\n\n\n<p>For example, if we search for \u201cmarketing funnel,\u201d we see that Google shows a definition:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1202\" height=\"820\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-7.png\" alt=\"Google shows a definition for the query &quot;marketing funnel&quot;\n\" class=\"wp-image-163150\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-7.png 1202w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-7-623x425.png 623w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-7-768x524.png 768w\" sizes=\"auto, (max-width: 1202px) 100vw, 1202px\"><\/figure>\n\n\n\n<p>If we want to capture this, we\u2019ll have to include a definition, which we&nbsp;did:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"1676\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-2.png\" alt=\"Explanation of a marketing funnel\" class=\"wp-image-163152\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-2.png 1302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-2-330x425.png 330w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-2-768x989.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-2-1193x1536.png 1193w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">11. Write how you&nbsp;speak<\/h4>\n\n\n\n<p>Nothing screams \u201cstop reading\u201d more than dry copy, corporate speak, and meaningless jargon. Complex language alienates readers and drives them back to the&nbsp;SERPs.<\/p>\n\n\n\n<p>Good web copy is casual. So imagine that you\u2019re conversing with a friend over the&nbsp;web.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re worried your SEO copy sounds too uppity, paste it into <a href=\"https:\/\/hemingwayapp.com\/\">Hemingway<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1274\" height=\"1210\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-5.png\" alt=\"Hemingway grades your copy and gives a readability score\n\" class=\"wp-image-163154\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-5.png 1274w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-5-447x425.png 447w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-5-768x729.png 768w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\"><\/figure>\n\n\n\n<p>It\u2019ll give you a readability score and suggestions on how to improve.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">12. Make reading easy by editing with the ASMR formula<\/h4>\n\n\n\n<p>Reading is a transaction. Your readers are trading their time for your words. If it\u2019s a chore to read, they\u2019ll hit the \u201cback\u201d button.&nbsp;<\/p>\n\n\n\n<p>So make sure your content is comfortable to read. You can do so by following the ASMR formula.<\/p>\n\n\n\n<p>First, add <strong>a<\/strong>nnotations. Including elements like sidenotes, quotes, and social media embeds can break up the monotony:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"1426\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-7.png\" alt=\"Add social media embeds to break up the text\n\" class=\"wp-image-163155\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-7.png 1176w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-7-350x425.png 350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-7-768x931.png 768w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\"><\/figure>\n\n\n\n<p>Next, use <strong>s<\/strong>hort sentences and paragraphs. Break up long sentences with transitional words (e.g., \u201cand,\u201d \u201cthat\u201d) into short sentences instead.<\/p>\n\n\n\n<p>Third, include <strong>m<\/strong>ultimedia. Inserting videos, images, and GIFs can illustrate your points without adding extra words\u2014like this flowchart:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"1244\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-2.png\" alt=\"Insert images into your content to illustrate points better\n\" class=\"wp-image-163157\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-2.png 976w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-2-333x425.png 333w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-2-768x979.png 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\"><\/figure>\n\n\n\n<p>Finally, <strong>r<\/strong>ead your copy out loud. This pinpoints areas where your content doesn\u2019t flow smoothly.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Bonus SEO copywriting tips\" data-section=\"bonus-seo-copywriting-tips\">\n\n\n\n<h2 class=\"wp-block-heading\">Bonus SEO copywriting tips<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>These extra SEO copywriting tips can help elevate your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Include a table of contents<\/h3>\n\n\n\n<p>Your reader wants to know if your content fulfills what they\u2019re looking for. You can help them do that by adding a table of contents (ToC):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"594\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-10.png\" alt=\"Table of contents example\n\" class=\"wp-image-163159\" style=\"width:383px;height:446px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-10.png 510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-10-365x425.png 365w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\"><\/figure>\n\n\n\n<p>This allows them to navigate to their desired section. Once they\u2019ve started reading, they may be sucked into your copy and read the rest of your content.<\/p>\n\n\n\n<p>Adding a ToC may also create <a href=\"https:\/\/ahrefs.com\/blog\/sitelinks\/\">sitelinks<\/a> for your page, which Google sometimes shows in the&nbsp;search engine results:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"470\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-9.png\" alt=\"Sitelinks for Ahrefs' SEO beginner's guide\n\" class=\"wp-image-163161\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-9.png 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-9-680x259.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-9-768x292.png 768w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/figure>\n\n\n\n<p>This can potentially lead to more clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Get more clicks by crafting compelling title&nbsp;tags<\/h3>\n\n\n\n<p>The title tag is one of the first things a searcher will see. So it needs to compel them to&nbsp;click.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"266\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-2.png\" alt=\"Title tag example\n\" class=\"wp-image-163163\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-2.png 1222w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-2-680x148.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-2-768x167.png 768w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\"><\/figure>\n\n\n\n<p>The easiest way to create enticing title tags is to use our free <a href=\"https:\/\/ahrefs.com\/writing-tools\/seo-title-generator\">title tag generator<\/a>. Add a prompt, choose a tone, and click \u201cGenerate Title\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"1512\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-6.png\" alt=\"Ahrefs' AI generator\n\" class=\"wp-image-163165\" style=\"width:558px;height:907px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-6.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-6-261x425.png 261w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-6-768x1249.png 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\"><\/figure>\n\n\n\n<p>You\u2019ll get a title tag suggestion, which you can improve:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"424\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-7.png\" alt=\"An example of a generated title tag from AI\n\" class=\"wp-image-163167\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-7.png 912w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-7-680x316.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-7-768x357.png 768w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">How to Craft the Perfect SEO Title Tag (Our 4-Step Process)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"SEO copywriting tools\" data-section=\"seo-copywriting-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">SEO copywriting tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Tools are your friends in SEO copywriting. They help you create content more efficiently. These are our recommended SEO copywriting tools:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/\"><strong>Ahrefs<\/strong><\/a> \u2013 SEO tools that\u2019ll help you research keywords to target, find content ideas and content gaps, discover people to reach out to, research your competitors, track your rankings, and&nbsp;more.<\/li>\n\n\n\n<li><a href=\"https:\/\/search.google.com\/search-console\/about\"><strong>Google Search Console<\/strong><\/a> \u2013 See if you\u2019re ranking for your target keywords and generating organic traffic.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/writing-tools\"><strong>Ahrefs\u2019 free AI writing tools<\/strong><\/a> \u2013 A collection of AI-powered copywriting tools that can help generate ideas for outlines, paragraphs, title tags, meta descriptions, and&nbsp;more.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.grammarly.com\/\"><strong>Grammarly<\/strong><\/a> \u2013 Fix grammar mistakes, improve your clarity, and better your writing.<\/li>\n\n\n\n<li><a href=\"https:\/\/hemingwayapp.com\/\"><strong>Hemingway<\/strong><\/a> \u2013 Simplify your content and improve your content\u2019s readability.<\/li>\n\n\n\n<li><a href=\"https:\/\/openai.com\/chatgpt\"><strong>ChatGPT<\/strong><\/a> \u2013 Create outlines and content briefs, proofread your SEO content, generate title tags and meta descriptions, find long-tail keywords and&nbsp;more.<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"FAQ\" data-section=\"faq\">\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here\u2019s a commonly asked question about SEO copywriting:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the difference between SEO writing, SEO copywriting, and copywriting?<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/seo-writing\/\">SEO writing<\/a> and SEO copywriting are the same thing. Copywriting is using words to persuade someone to take action, such as making a purchase or signing up for a newsletter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Content writers and content marketers, take note: SEO isn\u2019t only about better rankings on Google. It\u2019s also about getting your readers to read, share, and link to&nbsp;you.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why SEO copywriting is important. Nobody is going to read a garbage piece of content\u2014no matter how high it&nbsp;ranks.<\/p>\n\n\n\n<p>Got any questions? Holla at me <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a> or <a href=\"https:\/\/www.threads.net\/@siquanong\">Threads<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, you\u2019ll learn what SEO copywriting is and how to do&nbsp;it. &nbsp; SEO copywriting is creating high-quality content that appeals to both search engine algorithms and human users. It\u2019s writing content that\u2019s designed to rank high on Google<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-163101","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Copywriting: What It Is &amp; How to Do It<\/title>\n<meta name=\"description\" content=\"SEO copywriting is creating high-quality content that appeals to search engine algorithms and human users. Learn how to do it well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Copywriting: What It Is &amp; How to Do It\" \/>\n<meta property=\"og:description\" content=\"Embrace your inner wordsmith.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-20T05:06:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T12:39:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1370\" \/>\n\t<meta property=\"og:image:height\" content=\"502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Embrace your inner wordsmith.\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-copywriting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-copywriting\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"SEO Copywriting: What It Is &amp; How to Do&nbsp;It\",\"datePublished\":\"2023-07-20T05:06:32+00:00\",\"dateModified\":\"2025-01-30T12:39:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-copywriting\\\/\"},\"wordCount\":2100,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-copywriting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/seo-copywriting-what-it-is-amp-by-si-quan-ong-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-copywriting\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-copywriting\\\/\",\"name\":\"SEO Copywriting: What It Is &amp; How to Do It\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-copywriting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-copywriting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/image5-7.png\",\"datePublished\":\"2023-07-20T05:06:32+00:00\",\"dateModified\":\"2025-01-30T12:39:18+00:00\",\"description\":\"SEO copywriting is creating high-quality content that appeals to search engine algorithms and human users. 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