{"id":162726,"date":"2023-07-14T01:21:35","date_gmt":"2023-07-14T06:21:35","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=162726"},"modified":"2023-11-10T10:08:21","modified_gmt":"2023-11-10T15:08:21","slug":"how-to-improve-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-improve-seo\/","title":{"rendered":"How to Improve SEO: 15 Tactics to Boost Your Rankings &amp; Traffic (That Don\u2019t Require New Content)"},"content":{"rendered":"\n<div class=\"intro-txt\">Search engine optimization (SEO) is a long-term game.<\/div>\n\n\n\n<p>But that doesn\u2019t mean there aren\u2019t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your search engine rankings, but they also don\u2019t need you to create new content.<\/p>\n\n\n\n<p>Let\u2019s learn how to improve SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2488\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-1.png\" alt=\"List of tactics to boost your rankings; their efficiency is rated according to three criteria: impact, confidence, and ease\" class=\"wp-image-162748\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-1.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-1-307x425.png 307w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-1-768x1062.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-1-1111x1536.png 1111w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-1-1482x2048.png 1482w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Get more clicks on your top-ranking pages\" data-section=\"get-more-clicks-on-your-top-ranking-pages\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Get more clicks on your top-ranking pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The title tag is one of the first things a searcher sees (alongside the meta description):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"266\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22.png\" alt=\"Title tag in Google search\" class=\"wp-image-162750\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22.png 1222w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22-680x148.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22-768x167.png 768w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\"><\/figure>\n\n\n\n<p>Making the title tag attractive can entice them to choose your page over the others on the&nbsp;SERPs.<\/p>\n\n\n\n<p>However, there is no point in optimizing the title tags of pages that won\u2019t be seen by searchers. So we want to focus on pages that are already ranking high, specifically those in positions #2\u20135.<\/p>\n\n\n\n<p>Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your domain<\/li>\n\n\n\n<li>Go to the <strong>Top pages<\/strong> report<\/li>\n\n\n\n<li>Set the <strong>Position<\/strong> filter to 2\u20135<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1266\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-3.jpg\" alt=\"Finding pages to optimize title tags, via Ahrefs' Site Explorer\n\" class=\"wp-image-162752\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-3.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-3-671x425.jpg 671w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-3-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-3-768x486.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-3-1536x973.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>We can then use ChatGPT as inspiration to create compelling title tags. For example, let\u2019s ask it to create 10 click-worthy titles for this blog post. For best results, I\u2019ll give it a working title and ask it to limit these titles to a maximum of 60 characters (since <a href=\"https:\/\/www.searchenginejournal.com\/google-title-tag-length\/400682\/\">Google cuts off<\/a> title tags beyond that).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"942\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-1.png\" alt=\"ChatGPT's suggestions for 10 click-worthy titles\n\" class=\"wp-image-162753\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-1.png 968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-1-437x425.png 437w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-1-768x747.png 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\"><\/figure>\n\n\n\n<p>Pretty decent. And we can make it even better, using the strategies in the articles below.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">How to Craft the Perfect SEO Title Tag (Our 4-Step Process)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-ctr\/\">How to Improve Click-Through Rate (CTR): 9 Tried &amp; Tested Tips<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Refresh content with diminishing traffic\" data-section=\"refresh-content-with-diminishing-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Refresh content with diminishing traffic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>At Ahrefs, we perform a <a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">content audit<\/a> every quarter. In one such audit, I discovered that organic traffic to our <a href=\"https:\/\/ahrefs.com\/blog\/free-seo-tools\/\">post on free SEO tools<\/a> was declining.&nbsp;<\/p>\n\n\n\n<p>So I updated it. And traffic shot&nbsp;up.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1496\" height=\"772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-8.png\" alt=\"Boost in traffic after a post was updated\n\" class=\"wp-image-162754\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-8.png 1496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-8-680x351.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-8-768x396.png 768w\" sizes=\"auto, (max-width: 1496px) 100vw, 1496px\"><\/figure>\n\n\n\n<p>The easiest way to find content worth updating is to install our <a href=\"https:\/\/ahrefs.com\/wordpress-seo-plugin\">free WordPress SEO plugin<\/a> and run a content audit. This will tell you which articles to update to get more traffic.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"711\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-5.png\" alt=\"Content audit report, via Ahrefs' free WordPress SEO plugin\n\" class=\"wp-image-162756\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-5-680x242.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-5-768x273.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-5-1536x546.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Then follow the steps in the resource below to update these&nbsp;posts.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">Republishing Content: How to Update Old Blog Posts for&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Fill content gaps in existing content\" data-section=\"fill-content-gaps-in-existing-content\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Fill content gaps in existing content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If the top-ranking pages for your target keyword cover similar subtopics, they\u2019re likely important and what searchers expect to&nbsp;see.<\/p>\n\n\n\n<p>We can find these subtopics by looking at the common keywords the top-ranking pages rank for. Here\u2019s how to find these \u201ccontent gaps\u201d:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your target keyword into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Scroll to the <strong>SERP Overview<\/strong><\/li>\n\n\n\n<li>Check up to five relevant competing pages<\/li>\n\n\n\n<li>Click <strong>Open in<\/strong> and choose <strong>Content gap<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"688\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-5.png\" alt=\"Finding content gap opportunities in top-ranking pages, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-162758\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-5.png 964w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-5-595x425.png 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-5-768x548.png 768w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\"><\/figure>\n\n\n\n<p>This opens up the <strong>Content Gap<\/strong> report, where you\u2019ll see the common keyword rankings among these pages. Look through the results to see if there are any subtopics you can&nbsp;cover.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"524\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-7.png\" alt=\"Potential subtopics to cover\n\" class=\"wp-image-162760\" style=\"width:351px;height:393px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-7.png 468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-7-380x425.png 380w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\"><\/figure>\n\n\n\n<p>For example, if we wanted to update <a href=\"https:\/\/ahrefs.com\/blog\/earned-media\/\">our post on earned media<\/a>, we might consider including subtopics like&nbsp;these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Owned media examples<\/li>\n\n\n\n<li>Paid media examples<\/li>\n\n\n\n<li>Paid vs. earned media<\/li>\n<\/ul>\n\n\n\n<p>This will make our blog post more comprehensive and help us create high-quality content.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Boost important pages with internal links\" data-section=\"boost-important-pages-with-internal-links\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Boost important pages with internal links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Internal links are links from one page on the same domain to another. Internal links aid the flow of <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a> around your site (which is a <a href=\"https:\/\/twitter.com\/methode\/status\/829755916895535104\">confirmed Google ranking factor<\/a>).&nbsp;<\/p>\n\n\n\n<p>When used correctly, they can help improve your SEO rankings.<\/p>\n\n\n\n<p>Here\u2019s how to find pages to add internal links&nbsp;to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign up for the free <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> (AWT)<\/li>\n\n\n\n<li>Run a crawl using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a><\/li>\n\n\n\n<li>When the crawl is done, go to the <strong>Internal link opportunities<\/strong> report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"706\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-4.png\" alt=\"Internal link opportunities report, via Ahrefs' Site Audit\n\" class=\"wp-image-162762\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-4.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-4-680x401.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-4-768x453.png 768w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\"><\/figure>\n\n\n\n<p>This report shows you relevant internal link opportunities on your own site. Search for your \u201cmoney\u201d pages by setting the filter to \u201cTarget page\u201d&nbsp;and entering a relevant keyword phrase.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"572\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1.png\" alt=\"Finding important pages to add internal links to\n\" class=\"wp-image-162764\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1-669x425.png 669w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1-768x488.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<p>Look through the recommended suggestions. Where relevant, add your internal links.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Fix broken backlinks coming to your site\" data-section=\"fix-broken-backlinks-coming-to-your-site\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Fix broken backlinks coming to your&nbsp;site<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Broken links occur naturally because websites often remove or redirect pages.&nbsp;<\/p>\n\n\n\n<p>But if you have broken pages that many sites are linking to, you\u2019re losing potential referral traffic and \u201c<a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-equity\">link equity<\/a>.\u201d<\/p>\n\n\n\n<p>Here\u2019s how to find these&nbsp;pages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your domain<\/li>\n\n\n\n<li>Go to the <strong>Best by links<\/strong> report<\/li>\n\n\n\n<li>Set the \u201cHTTP code\u201d filter to <strong>404 not&nbsp;found<\/strong><\/li>\n\n\n\n<li>Sort the results by <strong>Referring domains<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1656\" height=\"1618\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1-1.jpg\" alt=\"Finding broken pages to fix, via Ahrefs' Site Explorer\n\" class=\"wp-image-162765\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1-1.jpg 1656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1-1-435x425.jpg 435w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1-1-768x750.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1-1-1536x1501.jpg 1536w\" sizes=\"auto, (max-width: 1656px) 100vw, 1656px\"><\/figure>\n\n\n\n<p>Then follow this flowchart to decide how to \u201cfix\u201d &nbsp;a dead&nbsp;link:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-4.png\" alt=\"How to deal with broken links\" class=\"wp-image-162767\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-4.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-4-377x425.png 377w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-4-768x866.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-4-1362x1536.png 1362w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/fix-broken-links\/\">How to Find and Fix Broken Links (To Reclaim Valuable \u201cLink Juice\u201d)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Go after featured snippets\" data-section=\"gp-after-featured-snippets\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Go after featured snippets<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google often shows a full or partial answer to a query directly on the&nbsp;SERPs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"822\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-6.jpg\" alt=\"Example of a featured snippet\n\" class=\"wp-image-162769\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-6.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-6-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-6-768x451.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/figure>\n\n\n\n<p>This is known as a featured snippet, and you can often jump ahead of other websites by grabbing it. But how do you win the snippet?<\/p>\n\n\n\n<p>First things first: <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">From our knowledge<\/a>, you\u2019d have to be <em>already <\/em>ranking on the first page of Google\u2019s search results. Which means to optimize for featured snippets, you\u2019ll have to find keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>That are showing featured snippets.<\/li>\n\n\n\n<li>Where you\u2019re ranking in the top&nbsp;10.<\/li>\n\n\n\n<li>With decent traffic potential.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1990\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-2-1.png\" alt=\"Venn diagram showing the three requirements that indicate a featured snippet opportunity \" class=\"wp-image-162881\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-2-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-2-1-342x425.png 342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-2-1-768x955.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-2-1-1235x1536.png 1235w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your domain<\/li>\n\n\n\n<li>Go to the <strong>Organic keywords<\/strong> report<\/li>\n\n\n\n<li>Set the <strong>Position<\/strong> filter to 2\u201310<\/li>\n\n\n\n<li>Use the <strong>SERP features<\/strong> filter to find keywords that trigger featured snippets \u201cwhere target doesn\u2019t rank\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"1098\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-2.png\" alt=\"Finding featured snippet opportunities, via Ahrefs' Site Explorer\n\" class=\"wp-image-162771\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-2.png 1540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-2-596x425.png 596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-2-768x548.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-2-1536x1095.png 1536w\" sizes=\"auto, (max-width: 1540px) 100vw, 1540px\"><\/figure>\n\n\n\n<p>Look through the list to see if there are opportunities where you can grab the snippet.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a great example where we currently rank #3 for \u201cseo content strategy\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"876\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-6.png\" alt=\"Featured snippet for &quot;seo content strategy&quot;\n\" class=\"wp-image-162773\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-6.png 1204w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-6-584x425.png 584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-6-768x559.png 768w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\"><\/figure>\n\n\n\n<p>Looks like the snippet demands a definition for \u201cseo strategy,\u201d which we didn\u2019t have on <a href=\"https:\/\/ahrefs.com\/blog\/seo-content-strategy\/\">our page<\/a>. We could include that definition and, hopefully, win the snippet for ourselves.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">Google\u2019s Featured Snippets: All You Need to Know to Get Them<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Include FAQ sections\" data-section=\"include-faq-sections\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Include FAQ sections<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>FAQ sections answer popular questions about a topic. Adding them to your page can help you rank higher for <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a> and potentially improve your Google rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"1014\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-2.png\" alt=\"Example of an FAQ section\n\" class=\"wp-image-162775\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-2.png 1384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-2-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-2-768x563.png 768w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\"><\/figure>\n\n\n\n<p>Because we answered a common question related to H1 tags\u2014the length\u2014we now rank on Google when people are searching for this answer:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-7.png\" alt=\"Ranking for a featured snippet with FAQ section\n\" class=\"wp-image-162777\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-7.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-7-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-7-768x447.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/figure>\n\n\n\n<p>Here\u2019s how to find frequently asked questions to answer:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter your&nbsp;topic<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Toggle to \u201cQuestions\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"928\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-4.png\" alt=\"How to find questions to answer, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-162779\" style=\"width:543px;height:510px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-4.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-4-452x425.png 452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-4-768x721.png 768w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Claim unlinked mentions\" data-section=\"claim-unlinked-mentions\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Claim unlinked mentions<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Unlinked mentions are online mentions of your brand or product that don\u2019t link back to your site. For example, this page mentions us but doesn\u2019t link&nbsp;back:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"306\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-1.png\" alt=\"Example of an unlinked mention\n\" class=\"wp-image-162781\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-1.png 1418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-1-680x147.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-1-768x166.png 768w\" sizes=\"auto, (max-width: 1418px) 100vw, 1418px\"><\/figure>\n\n\n\n<p>Here\u2019s how to find unlinked mentions for your&nbsp;brand:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/web-explorer\/\">Web Explorer<\/a><\/li>\n\n\n\n<li>Search using these parameters: <code>[brand] -outlinkdomain:yourdomain.com -site:yourdomain.com<\/code><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1838\" height=\"1042\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-2.png\" alt=\"How to find unlinked mentions with Ahrefs' Web Explorer\n\" class=\"wp-image-162783\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-2.png 1838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-2-680x386.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-2-768x435.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-2-1536x871.png 1536w\" sizes=\"auto, (max-width: 1838px) 100vw, 1838px\"><\/figure>\n\n\n\n<p>In this example, there are millions of pages to look through, so it\u2019s worth filtering the report by <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/domain-rating\">Domain Rating (DR)<\/a> or referring domains to exclude \u201clow-value\u201d opportunities.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of an unlinked mention we found for our&nbsp;brand:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"388\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-4.png\" alt=\"Example of an unlinked mention found via Ahrefs' Web Explorer\n\" class=\"wp-image-162784\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-4.png 1188w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-4-680x222.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-4-768x251.png 768w\" sizes=\"auto, (max-width: 1188px) 100vw, 1188px\"><\/figure>\n\n\n\n<p>Rather than just reaching out and asking the author to add a link or make the link \u201cclickable,\u201d think about how you can help improve the content and make it beneficial for the author.<\/p>\n\n\n\n<p>In our example, since it\u2019s a product review and there was no mention of our <a href=\"https:\/\/ahrefs.com\/free-seo-tools\">free SEO tools<\/a> or <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a>, we could reach out and let the author know.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\">A Simple Guide to Turning (Unlinked) Brand Mentions Into Links<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Improve your Core Web Vitals\" data-section=\"improve-your-core-web-vitals\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Improve your Core Web Vitals<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Part of <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\">Google\u2019s Page Experience signals<\/a>, Core Web Vitals (CWV) consist of&nbsp;these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Largest Contentful Paint (LCP)<\/li>\n\n\n\n<li>Cumulative Layout Shift (CLS)<\/li>\n\n\n\n<li>First Input Delay (FID)<\/li>\n<\/ul>\n\n\n\n<p>They are Google ranking factors.<\/p>\n\n\n\n<p>You can check your CWV data using <a href=\"https:\/\/ahrefs.com\/blog\/pagespeed-insights\/\">PageSpeed Insights<\/a>, a free tool provided by Google that analyzes a page\u2019s performance and provides suggestions for improving its loading speed and user experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1771\" height=\"350\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28.png\" alt=\"Core Web Vitals assessment in PageSpeed Insights\n\" class=\"wp-image-162786\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28.png 1771w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-680x134.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-768x152.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1536x304.png 1536w\" sizes=\"auto, (max-width: 1771px) 100vw, 1771px\"><\/figure>\n\n\n\n<p>You can also connect PageSpeed Insights\u2019 API to <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> and see your Core Web Vitals together with other technical SEO issues:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"644\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-1.png\" alt=\"PageSpeed Insights connected to Ahrefs' Site Audit, showing Core Web Vitals\n\" class=\"wp-image-162788\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-1-680x274.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-1-768x309.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-1-1536x618.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">A Primer on Core Web Vitals<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/largest-contentful-paint-lcp\/\">Largest Contentful Paint (LCP) \u2013 Defined, Measured, &amp; How to&nbsp;Fix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/cumulative-layout-shift-cls\/\">Cumulative Layout Shift (CLS) \u2013 Defined, Measured, &amp; How to&nbsp;Fix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/first-input-delay-fid\/\">First Input Delay (FID) \u2013 Defined, Measured, &amp; How to&nbsp;Fix<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Optimize your images\" data-section=\"optimize-your-images\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Optimize your images<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google uses <a href=\"https:\/\/ahrefs.com\/blog\/alt-text\/\">alternative text (alt text)<\/a> to understand the subject matter of an image. They can also help your images rank in Google Images and get traffic too.<\/p>\n\n\n\n<p>Run a crawl with <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> (via <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>) to find images on your site without alt&nbsp;text:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"436\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-1.png\" alt=\"Missing alt text issue, via Ahrefs' Site Audit\n\" class=\"wp-image-162790\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-1.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-1-680x386.png 680w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\"><\/figure>\n\n\n\n<p>It\u2019s then just a matter of going through them and adding alt text. Keep it descriptive and concise, but don\u2019t stuff keywords (e.g., \u201cblack kitten\u201d).<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/image-seo\/\">Image SEO: 12 Actionable Tips (For More Organic Traffic)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Repurpose existing content into multiple formats\" data-section=\"repurpose-existing-content-into-multiple-formats\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Repurpose existing content into multiple formats<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019ve already created a piece of content, you can go the extra mile by repurposing it into different formats. For example, we turned our <a href=\"https:\/\/ahrefs.com\/blog\/seo-checklist\/\">SEO checklist<\/a> into a&nbsp;video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-tau9p98zfjk\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-tau9p98zfjk\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/taU9P98zfjk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/taU9P98zfjk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>I also turned my <a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\">post on the Skyscraper Technique<\/a> into a Twitter thread:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Does the Skyscraper Technique still work?<br><br>We asked our followers this question and received 1,242 votes. Here are the results: <a href=\"https:\/\/t.co\/l8qadplDAF\">pic.twitter.com\/l8qadplDAF<\/a><\/p>\u2014 Si Quan Ong \u738b\u601d\u6743\/\u601d\u6b0a (@siquanong) <a href=\"https:\/\/twitter.com\/siquanong\/status\/1632892073807609857?ref_src=twsrc%5Etfw\">March 6,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>But why do this if your goal is to improve your Google rankings? Well, YouTube videos rank on Google search results too:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-8.png\" alt=\"YouTube video ranking on Google\n\" class=\"wp-image-162792\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-8.png 1360w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-8-680x307.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-8-768x347.png 768w\" sizes=\"auto, (max-width: 1360px) 100vw, 1360px\"><\/figure>\n\n\n\n<p>Google also <a href=\"https:\/\/blog.google\/products\/search\/google-search-perspectives\/\">introduced Perspectives<\/a> in 2023. This is a tab on the SERPs that allows users to see results from TikTok, YouTube, Quora, Reddit, tweets, and&nbsp;more.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Heads-up! Perspectives rolled out on 6\/12 and officially last week, but now I\u2019m seeing the sister SERP feature that Google said would show up in the 10 blue links. It\u2019s also labeled \u201cPerspectives\u201d, provides cards for discussions, social, etc. &amp; links to the Perspectives filter: <a href=\"https:\/\/t.co\/0NBEEPI31a\">pic.twitter.com\/0NBEEPI31a<\/a><\/p>\u2014 Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1674386463637532673?ref_src=twsrc%5Etfw\">June 29,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Essentially, Google will begin showing results from other channels too, not just websites. So there could be a possibility that \u201cimproving SEO\u201d in the future means creating relevant content on other channels too.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">13 Smart Ways to Repurpose Content<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Grab sitelinks\" data-section=\"grab-sitelinks\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Grab sitelinks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Sitelinks are links to other pages (or sections of a page) that appear under some Google search results. They give you more visibility on the&nbsp;SERPs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1212\" height=\"798\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-7.png\" alt=\"Example of sitelinks\n\" class=\"wp-image-162795\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-7.png 1212w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-7-645x425.png 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-7-768x506.png 768w\" sizes=\"auto, (max-width: 1212px) 100vw, 1212px\"><\/figure>\n\n\n\n<p>Sitelinks are often jump links on the&nbsp;page:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"470\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1.png\" alt=\"Example of jump links as sitelinks\n\" class=\"wp-image-162796\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1.png 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1-680x259.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1-768x292.png 768w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/figure>\n\n\n\n<p>So a good way to influence them is to create a table of contents for your pages. This is what we do for every blog&nbsp;post:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"594\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-3.png\" alt=\"Example of a table of contents\n\" class=\"wp-image-162798\" style=\"width:383px;height:446px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-3.png 510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-3-365x425.png 365w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\"><\/figure>\n\n\n\n<p>If you\u2019re using WordPress, you can do this via a plugin, like <a href=\"https:\/\/wordpress.org\/plugins\/easy-table-of-contents\/\">Easy Table of Contents<\/a>.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/sitelinks\/\">What Are Sitelinks? How to Influence Them<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Focus on local SEO\" data-section=\"focus-on-local-seo\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Focus on local&nbsp;SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019re a business serving customers locally, you\u2019ll want to appear on local \u201cmap pack\u201d search results too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2196\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-3.png\" alt=\"Local search results\" class=\"wp-image-162800\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-3-310x425.png 310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-3-768x1054.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-3-1119x1536.png 1119w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-3-1492x2048.png 1492w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>The easiest way to begin boosting your local rankings is to claim and optimize your Google Business Profile (GBP).&nbsp;<\/p>\n\n\n\n<p>Once claimed, the information you add to your business profile can show up in Google\u2019s search results and in Google Maps.<\/p>\n\n\n\n<p>Follow the guide below to learn how to optimize your&nbsp;GBP.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">How to Optimize Your Google My Business Listing in 30 Minutes<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Replicate your competitors\u2019 directory links\" data-section=\"replicate-your-competitors-directory-links\">\n\n\n\n<h2 class=\"wp-block-heading\">14. Replicate your competitors\u2019 directory links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Local citations are mentions of your business\u2019s name, address, and phone number (NAP) online. In all, <a href=\"https:\/\/www.brightlocal.com\/learn\/key-ranking-factors-for-local-seo\/\">7% of SEOs<\/a> think these citations are the most important ranking factor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1120\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-4.png\" alt=\"A poll for how many SEOs think citations are the most important ranking factor\" class=\"wp-image-162802\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-4.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-4-607x425.png 607w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-4-768x538.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-4-1536x1075.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>The easiest way to do local link building is via directories. Here\u2019s how to find industry and local directories:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your domain<\/li>\n\n\n\n<li>Go to the <strong>Link Intersect<\/strong> report<\/li>\n\n\n\n<li>Add your competitors to the top section<\/li>\n\n\n\n<li>Hit <strong>Show link opportunities<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"800\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-4.png\" alt=\"Link Intersect report, via Ahrefs' Site Explorer\n\" class=\"wp-image-162804\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-4.png 1248w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-4-663x425.png 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-4-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-4-768x492.png 768w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\"><\/figure>\n\n\n\n<p>This will show you the websites linking to one or more of your competitors\u2019 homepages, but not to yours. Look through the list to find sites that are niche and local directories.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"582\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-8.png\" alt=\"Finding directories using Ahrefs' Link Intersect tool\" class=\"wp-image-162806\" style=\"width:474px;height:437px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-8.png 632w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-8-462x425.png 462w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\"><\/figure>\n\n\n\n<p>If you\u2019re not sure whether a site is a directory, click the caret in one of the competing page columns to see the referring page, anchor, and backlink. It\u2019s usually quite obvious from&nbsp;these:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1752\" height=\"510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-5.png\" alt=\"Example of a directory\n\" class=\"wp-image-162807\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-5.png 1752w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-5-680x198.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-5-768x224.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-5-1536x447.png 1536w\" sizes=\"auto, (max-width: 1752px) 100vw, 1752px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/local-citations\/\">How to Build Local Citations (Complete Guide)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. Make sure your pages can be indexed by Google\" data-section=\"make-sure-your-pages-can-be-indexed-by-google\">\n\n\n\n<h2 class=\"wp-block-heading\">15. Make sure your pages can be indexed by Google<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If Google can\u2019t index your pages, you won\u2019t be able to rank in Google search <strong>at all.<\/strong> Make sure this doesn\u2019t happen by running a crawl with <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, via <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>.<\/p>\n\n\n\n<p>If any of your pages have a <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/noindex-tag\">noindex tag<\/a>\u2014which prevents Google from indexing the page\u2014it\u2019ll show up as an&nbsp;issue:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-4.png\" alt=\"Noindex issue in Ahrefs' Site Audit\n\" class=\"wp-image-162808\" style=\"width:491px;height:174px\"><\/figure>\n\n\n\n<p>Unless they\u2019re inserted deliberately, you\u2019ll want to remove those&nbsp;tags.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-index\/\">10 Ways to Get Google to Index Your Site (That Actually Work)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>These tactics have the potential to improve your rankings in search engines. But don\u2019t expect your SEO rankings to jump overnight.&nbsp;<\/p>\n\n\n\n<p>Our research suggests that <a href=\"\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">only 5.7% of all newly published pages<\/a> reach the first page of Google within a year. That\u2019s no surprise. SEO is a long-term game.&nbsp;<\/p>\n\n\n\n<p>So while it makes sense to implement these \u201clow-hanging fruit\u201d tactics to improve SEO rankings, they\u2019re no replacement for a long-term <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-strategy\/\">SEO strategy<\/a>.&nbsp;<\/p>\n\n\n\n<p>Have questions or comments? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a> or <a href=\"https:\/\/www.threads.net\/@siquanong\">Threads<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But that doesn\u2019t mean there aren\u2019t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your search engine rankings, but they also don\u2019t need you to create new content. Let\u2019s learn how to improve SEO.<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-162726","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Improve SEO: 15 Tactics to Boost Your Rankings &amp; Traffic (That Don&#039;t Require New Content)<\/title>\n<meta name=\"description\" content=\"These tried and true tactics are ideal for improving your SEO and boosting rankings\u2014and won&#039;t require you to create new content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve SEO: 15 Tactics to Boost Your Rankings &amp; Traffic (That Don&#039;t Require New Content)\" \/>\n<meta property=\"og:description\" content=\"Actionable and effective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/how-to-improve-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-14T06:21:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-10T15:08:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/how-to-improve-seo-1.png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Actionable and effective.\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-improve-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-improve-seo\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"How to Improve SEO: 15 Tactics to Boost Your Rankings &amp; 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