{"id":162483,"date":"2023-06-23T10:00:00","date_gmt":"2023-06-23T15:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=162483"},"modified":"2025-07-21T09:34:24","modified_gmt":"2025-07-21T14:34:24","slug":"content-distribution","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-distribution\/","title":{"rendered":"Content Distribution: How to Do It&nbsp;Right"},"content":{"rendered":"\n<div class=\"intro-txt\">If you\u2019ve spent time creating content, it makes sense to get as many valuable eyeballs on it as possible. That\u2019s why you need a content distribution strategy.<\/div>\n\n\n\n<p>If we didn\u2019t have one and just published and prayed, you probably wouldn\u2019t be reading this&nbsp;now.&nbsp;<\/p>\n\n\n\n<p>Nobody would.&nbsp;<\/p>\n\n\n\n<p>Sounds like a familiar problem?<\/p>\n\n\n\n<p>Keep reading to learn how to create a winning content distribution strategy in 10 minutes.<\/p>\n\n\n\n<p>But first, let\u2019s make sure we\u2019re on the same&nbsp;page\u2026<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Definition\" data-section=\"content-distribution-definition\">\n\n\n\n<h2 class=\"wp-block-heading\">What is content distribution?&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content distribution is the process of getting your thoughts and ideas in front of potential customers. You do this by publishing and promoting them in various formats across multiple channels.<\/p>\n\n\n\n<p>For example, I recently had <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-content-guidelines\/\">some thoughts about Google and AI content<\/a>\u2014which I published on our&nbsp;blog:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"644\" class=\"wp-image-162498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-1.png\" alt=\"My post about how Google doesn't care about AI content, via the Ahrefs Blog\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-1.png 984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-1-649x425.png 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-1-768x503.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\"><\/figure>\n\n\n\n<p>We then distributed this post to the 200K+ subscribers of our SEO newsletter, <a href=\"https:\/\/ahrefs.com\/newsletter\">Ahrefs Digest<\/a>\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1123\" class=\"wp-image-162500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-2.jpg\" alt=\"My post featured in our newsletter that gets sent to over 200K people\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-2.jpg 1125w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-2-426x425.jpg 426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-2-768x767.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-2-120x120.jpg 120w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\"><\/figure>\n\n\n\n<p>\u2026 our 141,172 followers on LinkedIn:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"1056\" class=\"wp-image-162501\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1.jpg\" alt=\"My post shared by our official Ahrefs account on LinkedIn, which has over 141K followers\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1.jpg 1136w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1-457x425.jpg 457w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1-768x714.jpg 768w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\"><\/figure>\n\n\n\n<p>\u2026 and I even turned the post into a Twitter thread (which got a fair bit of attention).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/JoshuaCHardwick\/status\/1628755385061609480<\/div>\n<\/figure>\n\n\n\n<p>Result? Eyeballs-a-plenty.<\/p>\n\n\n\n<p>But I know what you\u2019re thinking\u2026&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Importance\" data-section=\"content-distribution-importance\">\n\n\n\n<h2 class=\"wp-block-heading\">Is content distribution really <em>that<\/em> important?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If your content is truly amazing, people will find it, share it, and it\u2019ll be going viral in no time,&nbsp;right?<\/p>\n\n\n\n<p>Sorry, but\u2026&nbsp;no.<\/p>\n\n\n\n<p>People aren\u2019t just sitting around refreshing your blog homepage waiting for you to publish something new. They\u2019re hanging out on TikTok, Reddit, Instagram, LinkedIn\u2014y\u2019know, the places with algorithms designed to surface content they actually care&nbsp;about.<\/p>\n\n\n\n<p>If you want potential customers to actually find and consume your content, you need to distribute it in those places.<\/p>\n\n\n\n<p>Don\u2019t wait for people to come to you. Go to&nbsp;them.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Channels\" data-section=\"content-distribution-channels\">\n\n\n\n<h2 class=\"wp-block-heading\">Types of content distribution channels<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>People consume content in so many places that marketers have done their usual trick of grouping them into buckets.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s discuss the three main&nbsp;ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Owned channels<\/h3>\n\n\n\n<p>Owned channels are those you own and fully control. You can publish or distribute content here whenever you like. You don\u2019t have to pay or ask permission (unless only your boss has the logins!).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Examples<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog<\/li>\n\n\n\n<li>Twitter<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Email list<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Earned channels<\/h3>\n\n\n\n<p>Earned channels are those owned by others where you have to earn coverage.&nbsp;<\/p>\n\n\n\n<p>For some channels, like Reddit, this is as straightforward as submitting useful content and hoping a moderator approves it. For others, like if you want to write a post for the Ahrefs Blog, the \u201cgatekeeper\u201d can be a bit more\u2026 <em>stringent<\/em>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Examples<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Podcasts<\/li>\n\n\n\n<li>Reddit<\/li>\n\n\n\n<li>Forums<\/li>\n\n\n\n<li>Facebook groups<\/li>\n\n\n\n<li>Blogs\u2019 comments<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Paid channels<\/h3>\n\n\n\n<p>Paid channels are those where you have to pay to distribute your content.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Examples<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads<\/li>\n\n\n\n<li>Twitter Ads<\/li>\n\n\n\n<li>Outbrain<\/li>\n\n\n\n<li>Sponsorships<\/li>\n<\/ul>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">What about organic search? What type of channel is&nbsp;that?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Good question. I\u2019d say it falls into two groups: earned and owned. This is because you usually publish content on an owned channel, like a blog, then earn the content\u2019s distribution in organic search using&nbsp;SEO.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Types of content\" data-section=\"content-types\">\n\n\n\n<h2 class=\"wp-block-heading\">Types of content you can distribute<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Given that content usually gets published on owned channels first, blog posts and videos tend to be the most common content formats. This is because most popular owned channels\u2014blogs, YouTube, TikTok, etc.\u2014are made for this kind of content.<\/p>\n\n\n\n<p>But it\u2019s worth remembering you can create and distribute content in other formats too:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interviews<\/li>\n\n\n\n<li>Guest posts<\/li>\n\n\n\n<li>Case studies<\/li>\n\n\n\n<li>Whitepapers<\/li>\n\n\n\n<li>Templates<\/li>\n\n\n\n<li>Checklists<\/li>\n\n\n\n<li>Ebooks<\/li>\n\n\n\n<li>Guides<\/li>\n\n\n\n<li>Newsletters<\/li>\n\n\n\n<li>Infographics<\/li>\n\n\n\n<li>Microsites<\/li>\n<\/ul>\n\n\n\n<p>You can even distribute non-digital content formats like books and leaflets.&nbsp;<\/p>\n\n\n\n<p>This is an area we recently ventured into with our SEO Book for Beginners:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"1999\" class=\"wp-image-162503\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-1.png\" alt=\"Our stunning SEO Book for Beginners\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-1.png 1333w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-1-283x425.png 283w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-1-768x1152.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-1-1024x1536.png 1024w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\"><\/figure>\n\n\n\n<p>(Looking to get a copy? Read more about it <a href=\"https:\/\/ahrefs.com\/blog\/seo-for-beginners-book\/\">here<\/a>.)<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Strategies\" data-section=\"content-distribution-strategies\">\n\n\n\n<h2 class=\"wp-block-heading\">Types of content distribution strategies<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Let\u2019s say you\u2019ve chosen a type of content, created something, and published it somewhere. How do you distribute that content to as many people as possible?<\/p>\n\n\n\n<p>There are essentially two content distribution strategies you can&nbsp;use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The \u201cpull\u201d strategy<\/h3>\n\n\n\n<p>This is where you use other channels to drive traffic to content on an owned channel. You\u2019re trying to \u201cpull\u201d people away from platforms like Facebook, Google, and Twitter to the owned channel where your content lives.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1755\" class=\"wp-image-162494\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-pull-strategy-1.png\" alt=\"The &quot;pull&quot; content distribution strategy\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-pull-strategy-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-pull-strategy-1-387x425.png 387w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-pull-strategy-1-768x842.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-pull-strategy-1-1400x1536.png 1400w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Here\u2019s an example from my colleague, Patrick Stox:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/patrickstox\/status\/1642912584893362177<\/div>\n<\/figure>\n\n\n\n<p>This tweet is basically a pitch for his post. He\u2019s trying to get his followers to leave Twitter and consume the content he published on our&nbsp;blog.<\/p>\n\n\n\n<p>Here\u2019s another example:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1690\" height=\"632\" class=\"wp-image-162505\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-5.png\" alt=\"Google ads are a good example of a &quot;pull&quot; distribution strategy\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-5.png 1690w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-5-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-5-768x287.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-5-1536x574.png 1536w\" sizes=\"auto, (max-width: 1690px) 100vw, 1690px\"><\/figure>\n\n\n\n<p>If you click this Google ad, it sends you to a free downloadable content calendar from HubSpot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The \u201cpush\u201d strategy<\/h3>\n\n\n\n<p>This is where you repurpose or republish content natively on other platforms. You\u2019re \u201cpushing\u201d content to wherever people already hang out rather than trying to drive them off the platform to consume your content elsewhere.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1754\" class=\"wp-image-162663\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-push-strategy.png\" alt=\"The &quot;push&quot; content distribution strategy\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-push-strategy.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-push-strategy-388x425.png 388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-push-strategy-768x842.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-push-strategy-1401x1536.png 1401w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Here\u2019s an example:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/JoshuaCHardwick\/status\/1628755385061609480<\/div>\n<\/figure>\n\n\n\n<p>This Twitter thread is basically just a condensed version of <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-content-guidelines\/\">my blog post about why Google doesn\u2019t care about AI content<\/a>. I just repurposed the main ideas as a Twitter thread using <a href=\"https:\/\/typefully.com\/\">Typefully<\/a>.<\/p>\n\n\n\n<p>Here\u2019s another example:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"962\" class=\"wp-image-162506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-3-1.jpg\" alt=\"My colleague, Tim, posted a shortened version of his blog post on keyword research on Reddit, which is a great example of a &quot;push&quot; distribution strategy\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-3-1.jpg 1700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-3-1-680x385.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-3-1-768x435.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-3-1-1536x869.jpg 1536w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\"><\/figure>\n\n\n\n<p>My colleague, <a href=\"https:\/\/ahrefs.com\/blog\/author\/tim-soulo\/\">Tim Soulo<\/a>, didn\u2019t write this Reddit post from scratch. It\u2019s just a short version of <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">the keyword research guide<\/a> he already published as part of <a href=\"https:\/\/ahrefs.com\/seo\">our beginner\u2019s guide to SEO<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Building a strategy\" data-section=\"content-distribution-strategy\">\n\n\n\n<h2 class=\"wp-block-heading\">How to build a winning content distribution strategy<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>OK, that\u2019s the basics out of the way\u2026 but where do you actually start?<\/p>\n\n\n\n<p>Let\u2019s go through this step by&nbsp;step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Research your target audience<\/h3>\n\n\n\n<p>It\u2019s impossible to distribute content effectively unless you first know the answers to these questions about your target audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do they hang out and consume content online?<\/li>\n\n\n\n<li>Who do they trust in your industry?<\/li>\n\n\n\n<li>What types of content do they like to consume?<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s look at a few ways you can answer these questions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">a) Go with your&nbsp;gut<\/h4>\n\n\n\n<p>Let\u2019s be real: If you work in a marketing leadership position, you should probably already have some idea how to answer these questions.&nbsp;<\/p>\n\n\n\n<p>For example, many folks on our marketing team were Ahrefs customers before joining the company. Because of this, we know that people like us hang out and consume content on Twitter and Reddit:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"741\" class=\"wp-image-162508\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-2.jpg\" alt=\"Members of the r\/bigSEO subreddit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-2.jpg 1125w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-2-645x425.jpg 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-2-768x506.jpg 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\"><\/figure>\n\n\n\n<p>And also in private communities, like our very own <a href=\"https:\/\/community.ahrefs.com\/\">Ahrefs Insider<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1059\" class=\"wp-image-162510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30.png\" alt=\"Our private community, Ahrefs Insider\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-680x360.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-768x407.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image30-1536x814.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>That said, I recommend relying on the collective opinion of your team instead of just yours. Otherwise, your biases may lead you to dumb conclusions\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"278\" class=\"wp-image-162512\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-3.png\" alt=\"A fun conversation between myself and YouTube sensation, Sam Oh\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-3.png 752w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-3-680x251.png 680w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">b) Ask&nbsp;them<\/h4>\n\n\n\n<p>Despite being super obvious, few marketers seem to do&nbsp;this.<\/p>\n\n\n\n<p>This is a shame, as there\u2019s really no better source of information than the horse\u2019s mouth. It\u2019s also super quick and easy to do. Just create a quick survey with multiple-choice answers to the questions above and send it over to your existing audience (e.g., subscribers).&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">c) Research popular blogs<\/h4>\n\n\n\n<p>Most industries have a few popular blogs, and these are good seeds for audience research.<\/p>\n\n\n\n<p>Here\u2019s a quick way to find popular blogs in your industry:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Enter a few broad topics related to your niche separated by the \u201cOR\u201d operator<\/li>\n\n\n\n<li>Select \u201cIn title\u201d from the dropdown and run the search<\/li>\n\n\n\n<li>Filter for websites with traffic &lt;500K to exclude big brands<\/li>\n\n\n\n<li>Go to the <strong>Websites<\/strong> tab<\/li>\n<\/ol>\n\n\n\n<p>For example, let\u2019s say we sell BBQs and want to create and distribute content about that. If we search for \u201cbbq OR grill,\u201d we see websites in that niche sorted by their estimated monthly organic traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1497\" height=\"1196\" class=\"wp-image-162514\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-3.png\" alt=\"How to find popular blogs in Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-3.png 1497w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-3-532x425.png 532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-3-768x614.png 768w\" sizes=\"auto, (max-width: 1497px) 100vw, 1497px\"><\/figure>\n\n\n\n<p>Given that many of these websites get plenty of traffic, we can see right away that our audience is searching for answers on Google and consuming blog&nbsp;posts.&nbsp;<\/p>\n\n\n\n<p>From here, we can also check the \u201cAuthors\u201d tab to uncover prolific authors in the niche that our audience may like and&nbsp;trust:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1088\" height=\"1058\" class=\"wp-image-162516\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33.png\" alt=\"Popular authors in Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33.png 1088w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-437x425.png 437w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image33-768x747.png 768w\" sizes=\"auto, (max-width: 1088px) 100vw, 1088px\"><\/figure>\n\n\n\n<p>It\u2019s then just a case of digging a bit deeper to figure out where these bloggers are publishing and distributing content, and where they hang out online.&nbsp;<\/p>\n\n\n\n<p>For example, let\u2019s take Susie Bulloch, founder of heygrillhey.com.<\/p>\n\n\n\n<p>If we click through to her Twitter profile from <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, we can see that she only has a few thousand followers and hasn\u2019t tweeted since May&nbsp;2022:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1192\" height=\"704\" class=\"wp-image-162518\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-3.png\" alt=\"Susie Bulloch, founder of a popular grilling blog, clearly doesn't care much for distributing content to Twitter\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-3.png 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-3-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-3-768x454.png 768w\" sizes=\"auto, (max-width: 1192px) 100vw, 1192px\"><\/figure>\n\n\n\n<p>Given that she runs one of the biggest sites in the niche with an estimated 700K monthly search visits (according to Ahrefs), this is clearly not where she hangs out online or distributes content.<\/p>\n\n\n\n<p>If we search Google, we see that she\u2019s much more active on Instagram:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"752\" class=\"wp-image-162520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-6.png\" alt=\"She cares more about distributing content on Instagram\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-6.png 784w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-6-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-6-768x737.png 768w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\"><\/figure>\n\n\n\n<p>\u2026 Facebook:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1146\" height=\"352\" class=\"wp-image-162522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-2.png\" alt=\"She cares more about distributing content on Facebook\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-2.png 1146w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-2-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-2-768x236.png 768w\" sizes=\"auto, (max-width: 1146px) 100vw, 1146px\"><\/figure>\n\n\n\n<p>\u2026 and TikTok (even though she hasn\u2019t attracted a lot of followers there&nbsp;yet):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"250\" class=\"wp-image-162524\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-2.png\" alt=\"She cares more about distributing content on TikTok\n\"><\/figure>\n\n\n\n<p>There\u2019s also a fairly active Hey Grill Hey YouTube Channel with ~170K subscribers:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1338\" height=\"308\" class=\"wp-image-162525\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23-1.png\" alt=\"She cares more about distributing content on YouTube\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23-1.png 1338w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23-1-680x157.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23-1-768x177.png 768w\" sizes=\"auto, (max-width: 1338px) 100vw, 1338px\"><\/figure>\n\n\n\n<p>I also spotted that she runs a private community (\u201cThe Grill Squad\u201d) on Facebook (which she sells access to via her website)\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1574\" height=\"536\" class=\"wp-image-162527\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34.jpg\" alt=\"She even has a private paid community\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34.jpg 1574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34-680x232.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34-768x262.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34-1536x523.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image34-650x220.jpg 650w\" sizes=\"auto, (max-width: 1574px) 100vw, 1574px\"><\/figure>\n\n\n\n<p>\u2026 as well as a free newsletter:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"436\" class=\"wp-image-162528\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-4.png\" alt=\"She also has a free newsletter\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-4.png 644w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-4-628x425.png 628w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\"><\/figure>\n\n\n\n<p>I repeated this process for a few niche blogs and authors and found that it\u2019s a similar story for them all. They\u2019re mostly distributing content to visual platforms like Instagram, TikTok, and YouTube.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Distribute your content using the \u201cpull\u201d strategy<\/h3>\n\n\n\n<p>Publishing content in any format takes a lot of time and effort, so it makes sense to drive as many eyeballs as possible there. This is where the \u201cpull\u201d distribution strategy comes&nbsp;in.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a quick reminder of how it&nbsp;works:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1755\" class=\"wp-image-162494\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-pull-strategy-1.png\" alt=\"The &quot;pull&quot; content distribution strategy\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-pull-strategy-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-pull-strategy-1-387x425.png 387w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-pull-strategy-1-768x842.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-pull-strategy-1-1400x1536.png 1400w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>For example, we try to \u201cpull\u201d our 136K Twitter followers to our blog&nbsp;posts:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/ahrefs\/status\/1491411604889559042<\/div>\n<\/figure>\n\n\n\n<p>And our 102K Facebook followers:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"940\" class=\"wp-image-162530\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-5.jpg\" alt=\"Using the &quot;pull&quot; strategy on Facebook\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-5.jpg 990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-5-448x425.jpg 448w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-5-768x729.jpg 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\"><\/figure>\n\n\n\n<p>And our (now) 141K LinkedIn followers:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1141\" height=\"1062\" class=\"wp-image-162529\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22.jpg\" alt=\"Using the &quot;pull&quot; strategy on LinkedIn\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22.jpg 1141w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22-457x425.jpg 457w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22-768x715.jpg 768w\" sizes=\"auto, (max-width: 1141px) 100vw, 1141px\"><\/figure>\n\n\n\n<p>And our 200K+ newsletter subscribers:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"205\" class=\"wp-image-162532\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-3.png\" alt=\"Using the &quot;pull&quot; strategy in our newsletter\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-3.png 935w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-3-680x149.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-3-768x168.png 768w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Your owned distribution channels may differ. It depends on who you\u2019re targeting and where they hang out online. Our channels are Facebook, Twitter, LinkedIn, and email because they make sense for us. We don\u2019t distribute content to Instagram, Snapchat, or TikTok because they are not really where our audience is.<\/div>\n\n\n\n<p>We also distribute our content via organic search using <a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\">SEO<\/a>.<\/p>\n\n\n\n<p>In fact, this is the bread and butter of our content distribution strategy because, unlike many other channels, traffic from organic search is passive and consistent.<\/p>\n\n\n\n<p>For example, here\u2019s the estimated organic traffic to <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">our affiliate marketing guide<\/a> over the&nbsp;years:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1410\" height=\"706\" class=\"wp-image-162534\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-4.png\" alt=\"Estimated organic search traffic to our affiliate marketing post, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-4.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-4-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-4-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-4-400x200.png 400w\" sizes=\"auto, (max-width: 1410px) 100vw, 1410px\"><\/figure>\n\n\n\n<p>Although there are some fluctuations, you can see that the page has been attracting between ~16K and ~60K monthly search visits since we published it almost three years&nbsp;ago.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\">The Beginner\u2019s Guide to&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Distribute your content using the \u201cpush\u201d strategy<\/h3>\n\n\n\n<p>Not everyone is going to want to consume your content in its original format\u2014especially if it\u2019s published somewhere they don\u2019t usually hang out online, like your&nbsp;blog.<\/p>\n\n\n\n<p>This is where the \u201cpush\u201d distribution strategy comes&nbsp;in.<\/p>\n\n\n\n<p>Here\u2019s a reminder how this&nbsp;works:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1754\" class=\"wp-image-162664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-push-strategy-1.png\" alt=\"The &quot;push&quot; content distribution strategy\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-push-strategy-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-push-strategy-1-388x425.png 388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-push-strategy-1-768x842.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/content-distribution-push-strategy-1-1401x1536.png 1401w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Instead of trying to pull people away from the platforms they\u2019re already using, you repurpose and republish your content in a native format to get it in front of more people.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s look at a few ways to do&nbsp;this.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Twitter threads<\/h4>\n\n\n\n<p>This is where you publish a \u201ctoo long didn\u2019t read\u201d version of your content as a series of tweets.<\/p>\n\n\n\n<p>Here\u2019s one I did about keyword cannibalization in&nbsp;2021:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/JoshuaCHardwick\/status\/1468581163363188750<\/div>\n<\/figure>\n\n\n\n<p>This was quick to write and publish because it was just a condensed version of <a href=\"https:\/\/ahrefs.com\/blog\/keyword-cannibalization\/\">my guide to keyword cannibalization<\/a>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Reddit posts<\/h4>\n\n\n\n<p>Here\u2019s <a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/pkx9a6\/the_beginners_guide_to_link_building_by_ahrefs\/\">an example<\/a> from&nbsp;Tim:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"988\" class=\"wp-image-162536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1.jpg\" alt=\"Example of the &quot;push&quot; strategy on Reddit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1.jpg 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1-532x425.jpg 532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1-768x614.jpg 768w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/figure>\n\n\n\n<p>He published this on the <a href=\"https:\/\/www.reddit.com\/r\/bigseo\/\">\/r\/bigSEO subreddit<\/a>. As it\u2019s basically just a condensed version of <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">his beginner\u2019s guide to link building<\/a>, it didn\u2019t take him long to&nbsp;write.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Facebook groups<\/h4>\n\n\n\n<p>Before joining Ahrefs, I made a video about how to find guest post opportunities.&nbsp;<\/p>\n\n\n\n<p>I\u2019m not going to share it here because it\u2019s embarrassingly bad, but I published it natively on Facebook in my group. I then asked the owners of SEO Facebook groups whether I could post it in their groups. Most agreed.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s one of those&nbsp;posts:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"1686\" class=\"wp-image-162537\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-3-2.jpg\" alt=\"Example of the &quot;push&quot; strategy on Facebook\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-3-2.jpg 1340w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-3-2-338x425.jpg 338w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-3-2-768x966.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-3-2-1221x1536.jpg 1221w\" sizes=\"auto, (max-width: 1340px) 100vw, 1340px\"><\/figure>\n\n\n\n<p>As you can see, I managed to drive quite a few views by doing&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1706\" height=\"1642\" class=\"wp-image-162539\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1.jpg\" alt=\"The result of using the &quot;push&quot; strategy on Facebook\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1.jpg 1706w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1-442x425.jpg 442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1-768x739.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image24-1-1536x1478.jpg 1536w\" sizes=\"auto, (max-width: 1706px) 100vw, 1706px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Guest posts<\/h4>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest blogging<\/a> is where you write a post for another blog in your industry. It\u2019s a great way to distribute content, especially if you can get published on a site with a large audience.<\/p>\n\n\n\n<p>Example: Back in the day, I wrote a post about <a href=\"https:\/\/ahrefs.com\/blog\/video-seo\/\">video SEO<\/a> for Kissmetrics:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1253\" class=\"wp-image-162541\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-1.png\" alt=\"Example of the &quot;push&quot; strategy with guest posts\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-1-678x425.png 678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-1-768x481.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image25-1-1536x963.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This was a super popular blog at the time, so it got my thoughts and ideas in front of many people.<\/p>\n\n\n\n<p>But how do you find websites to write guest posts&nbsp;for?<\/p>\n\n\n\n<p>There are many ways, but one of the simplest is to pitch sites that have already published content about similar topics.<\/p>\n\n\n\n<p>Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Enter a similar topic to the one you want to write&nbsp;about<\/li>\n\n\n\n<li>Change the dropdown to \u201cIn&nbsp;title\u201d<\/li>\n\n\n\n<li>Go to the <strong>Websites<\/strong> tab<\/li>\n<\/ol>\n\n\n\n<p>For example, if we wanted to distribute content about link building, we could look for sites that have published posts about keyword research. They\u2019re likely to be receptive to a pitch for a post about a closely related topic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"1162\" class=\"wp-image-162542\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-1.png\" alt=\"How to find guest post opportunities, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-1.png 1450w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-1-530x425.png 530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image31-1-768x615.png 768w\" sizes=\"auto, (max-width: 1450px) 100vw, 1450px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for SEO: How to Build High-Quality Links at&nbsp;Scale<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Distribute content using paid channels<\/h3>\n\n\n\n<p>Paid channels can be used to \u201cpull\u201d people toward content on another platform or to get more eyeballs on native content (\u201cpush\u201d strategy). It depends on the channel and what you\u2019re trying to achieve.<\/p>\n\n\n\n<p>For example, on Twitter, you can promote tweets that link to content on another platform\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"1094\" class=\"wp-image-162544\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1.jpg\" alt=\"Use the promote button on Twitter to &quot;pull&quot; people to your content\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1.jpg 1186w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1-461x425.jpg 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1-768x708.jpg 768w\" sizes=\"auto, (max-width: 1186px) 100vw, 1186px\"><\/figure>\n\n\n\n<p>\u2026 or tweets with native content, like this thread:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"452\" class=\"wp-image-162545\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-5.png\" alt=\"Use the promote button on Twitter to promote &quot;pushed&quot; content\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-5.png 1182w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-5-680x260.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-5-768x294.png 768w\" sizes=\"auto, (max-width: 1182px) 100vw, 1182px\"><\/figure>\n\n\n\n<p>(I\u2019m guessing Elon Musk doesn\u2019t really care which you choose as long as you\u2019re giving him&nbsp;$$$.)<\/p>\n\n\n\n<p>Here are a few more paid channels worth considering:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google search ads<\/h4>\n\n\n\n<p>Google ads appear above organic search results. You just choose your keywords, decide how much you\u2019re willing to pay for a click, and that\u2019s it.<\/p>\n\n\n\n<p>For example, we distributed <a href=\"https:\/\/ahrefs.com\/free-seo-tools\">our free SEO tools<\/a> this way in&nbsp;2022:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"535\" class=\"wp-image-162546\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-5.png\" alt=\"Example of us using Google Ads to promote our list of free SEO tools using the &quot;pull&quot; strategy\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-5-680x227.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-5-768x257.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-5-1536x514.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Because you choose which keywords to bid on, Google Ads is a great way to reach people who are actually searching for your content.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Not sure which keywords to bid&nbsp;on?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>See which keywords your competitors are running ads for. To do this, plug a competitor into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and go to the <strong>Paid keywords <\/strong>report.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"896\" class=\"wp-image-162547\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32.png\" alt=\"How to see your competitors' paid keywords in Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-680x423.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image32-768x478.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Podcasts and newsletters<\/h4>\n\n\n\n<p>You might have seen us sponsoring a fair few of&nbsp;these.<\/p>\n\n\n\n<p>In fact, in December 2021, we decided to move our entire paid advertising budget away from big players like Facebook and Google and, instead, use it to sponsor influential industry podcasts and newsletters.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/ahrefs\/status\/1463495813900820488<\/div>\n<\/figure>\n\n\n\n<p>Learn more about our results in <a href=\"https:\/\/twitter.com\/timsoulo\/status\/1495681978347429889\">this thread<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/timsoulo\/status\/1495681978347429889<\/div>\n<\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Native advertising<\/h4>\n\n\n\n<p>Native ads are advertisements that look like regular content and appear on popular websites, e.g., USA Today, AOL, MSN, Weather.com, etc.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.taboola.com\/\">Taboola<\/a> and <a href=\"https:\/\/www.outbrain.com\/\">Outbrain<\/a> are popular marketplaces for native ads.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.taboola.com\/resources\/case-studies\/lifeboost-coffee\">This coffee company<\/a> converted 10K new customers in six months using native ads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Facebook ads<\/h4>\n\n\n\n<p>Facebook allows you to boost your posts to more users on its platform. Just click the big \u201cBoost post\u201d button to do&nbsp;this.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"1206\" class=\"wp-image-162548\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-3.jpg\" alt=\"How to boost posts on Facebook to &quot;pull&quot; people to your content\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-3.jpg 1350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-3-476x425.jpg 476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-3-768x686.jpg 768w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tools\" data-section=\"content-distribution-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">Free tools for measuring content distribution performance<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Given that the purpose of content distribution is to reach more people, it\u2019s important to measure performance to see which channels and strategies are most effective at doing&nbsp;that.<\/p>\n\n\n\n<p>Below are a few tools that can&nbsp;help.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/webmaster-tools\"><strong>Ahrefs Webmaster Tools<\/strong><\/a> \u2013 Track your content\u2019s performance in organic search.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs Web Analytics<\/a><\/strong> \u2013 See where you\u2019re getting traffic from.<\/li>\n\n\n\n<li><a href=\"https:\/\/analytics.twitter.com\/\"><strong>Twitter Analytics<\/strong><\/a> \u2013 Get insights into how your tweets are performing.<\/li>\n\n\n\n<li><a href=\"https:\/\/business.facebook.com\/\"><strong>Meta Business Suite<\/strong><\/a> \u2013 Get insights into how your Facebook posts are performing.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a547077\/linkedin-page-analytics?lang=en\"><strong>LinkedIn Analytics<\/strong><\/a> \u2013 Get insights into how your LinkedIn posts are performing.<\/li>\n<\/ul>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Pretty much every social network has its own analytics. I didn\u2019t think there was much point in listing them all, so I just listed the \u201cbig\u201d ones like Twitter and LinkedIn.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What next?<\/h2>\n\n\n\n<p>Distribution is only one part of <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">a successful content marketing strategy<\/a>. Check out <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-tools\/\">my favorite content marketing tools<\/a> to help with everything from planning, to writing, to distribution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; If we didn\u2019t have one and just published and prayed, you probably wouldn\u2019t be reading this&nbsp;now.&nbsp; Nobody would.&nbsp; Sounds like a familiar problem? Keep reading to learn how to create a winning content distribution strategy in 10 minutes. But<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[336],"class_list":["post-162483","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Distribution: How to Do It Right<\/title>\n<meta name=\"description\" content=\"Content distribution is about getting your thoughts and ideas in front of potential customers. Learn how to do it properly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/content-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Distribution: How to Do It Right\" \/>\n<meta property=\"og:description\" content=\"Get more eyes on your work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/content-distribution\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-23T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T14:34:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"984\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Get more eyes on your work.\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-distribution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-distribution\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"Content Distribution: How to Do It&nbsp;Right\",\"datePublished\":\"2023-06-23T15:00:00+00:00\",\"dateModified\":\"2025-07-21T14:34:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-distribution\\\/\"},\"wordCount\":2736,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-distribution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/content-distribution-how-to-do-it-by-joshua-hardwick-content-marketing-1.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-distribution\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-distribution\\\/\",\"name\":\"Content Distribution: How to Do It Right\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-distribution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-distribution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/image26-1.png\",\"datePublished\":\"2023-06-23T15:00:00+00:00\",\"dateModified\":\"2025-07-21T14:34:24+00:00\",\"description\":\"Content distribution is about getting your thoughts and ideas in front of potential customers. 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