{"id":162325,"date":"2023-06-23T07:00:00","date_gmt":"2023-06-23T12:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=162325"},"modified":"2023-07-23T22:16:21","modified_gmt":"2023-07-24T03:16:21","slug":"content-writing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-writing\/","title":{"rendered":"Content Writing Explained + 8 Tips to Become a Better Writer"},"content":{"rendered":"\n<div class=\"intro-txt\">I\u2019ve written more than 150 blog posts for the Ahrefs Blog and reviewed hundreds of video scripts for our YouTube channel.<\/div>\n\n\n\n<p>In this guide, I\u2019ll teach you everything I know about content writing so you can write better content.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Definition\" data-section=\"content-writing-definition\">\n\n\n\n<h2 class=\"wp-block-heading\">What is content writing?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content writing is the process of researching, planning, writing, and editing web content for marketing purposes. It can be a blog post, video script, social media post, or anything else that gets published online.&nbsp;<\/p>\n\n\n\n<p>For example, all of our YouTube videos are scripted.<\/p>\n\n\n\n<p>Here\u2019s an example of one of the scripts:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"901\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6.png\" alt=\"Example of one of our YouTube scripts\n\" class=\"wp-image-162333\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-680x306.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-768x346.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-1536x692.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Types of content\" data-section=\"content-writing-types\">\n\n\n\n<h2 class=\"wp-block-heading\">Types of content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Blog posts, videos, and social media posts are actually just a handful of the many types of content you can write. Here are a few others:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Books<\/li>\n\n\n\n<li>Templates<\/li>\n\n\n\n<li>White papers<\/li>\n\n\n\n<li>Tools<\/li>\n\n\n\n<li>Courses<\/li>\n\n\n\n<li>Case studies<\/li>\n\n\n\n<li>Interviews<\/li>\n<\/ul>\n\n\n\n<p>Each has a different purpose, but the fundamentals of writing them well are similar. That\u2019s what we\u2019ll focus on in the rest of the&nbsp;guide.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content writing basics\" data-section=\"content-writing-basics\">\n\n\n\n<h2 class=\"wp-block-heading\">Content writing basics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>It might sound silly, but there\u2019s more to writing content than putting words on a page. Laying a solid foundation is half the battle.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s go over the process from start to finish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Define your content strategy<\/h3>\n\n\n\n<p>Don\u2019t even think about putting pen to paper without a strategy. You\u2019ll just end up writing pointless drivel with no real purpose.<\/p>\n\n\n\n<p>Here\u2019s our content strategy in a nutshell:<\/p>\n\n\n\n\n<table id=\"tablepress-243\" class=\"tablepress tablepress-id-243 tablepress-responsive tablepress-ahrefs-width-full\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\"><b>Why am I creating content?<\/b><\/td><td class=\"column-2\">To influence our audience\u2019s buying decisions by showcasing how Ahrefs helps to solve their problems.<\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><b>Who am I creating content for?<\/b><\/td><td class=\"column-2\">People who want to drive more search traffic to their websites (business owners, affiliate marketers, e-commerce stores, etc.).<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><b>Where will I publish content?<\/b><\/td><td class=\"column-2\">The Ahrefs Blog (because my audience uses Google to search for information).<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><b>What type of content will I create?<\/b><\/td><td class=\"column-2\">Blog posts.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-243 from cache -->\n\n\n\n<p>(Yes, that\u2019s really it.)<\/p>\n\n\n\n<p>It\u2019s simple but answers four important questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Why are you writing content?<\/li>\n\n\n\n<li>Who is it&nbsp;for?<\/li>\n\n\n\n<li>Where will you publish it?<\/li>\n\n\n\n<li>What kind of content will you&nbsp;write?<\/li>\n<\/ol>\n\n\n\n<p>Not sure how to answer these questions? Read <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">our guide to creating a content marketing strategy<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Plan what topics to&nbsp;cover<\/h3>\n\n\n\n<p>Every niche has hundreds if not thousands of topics. You can\u2019t write about them all, so you need to find and prioritize the best ones for&nbsp;you.<\/p>\n\n\n\n<p>Keyword research is a good starting point&nbsp;here.&nbsp;<\/p>\n\n\n\n<p>Even if you\u2019re not creating content for organic search, the keywords people are searching for in Google tend to be a good representation of what people want to&nbsp;know.<\/p>\n\n\n\n<p>Here\u2019s how to find popular keywords:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a broad topic into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<\/ol>\n\n\n\n<p>For example, if we enter \u201csmoked,\u201d then we see 319,019 terms sorted by their estimated U.S. monthly search volume:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-1.png\" alt=\"Finding keyword ideas related to &quot;smoked&quot; in Ahrefs' Keywords Explorer\n\" class=\"wp-image-162334\" width=\"500\" height=\"511\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-1.png 834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-1-416x425.png 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image19-1-768x785.png 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n\n<p>But it\u2019s not all about search volume. You also need to consider how easy it would be to write content about the topic that sells your product or service.&nbsp;<\/p>\n\n\n\n<p>Learn how in <a href=\"https:\/\/ahrefs.com\/blog\/content-planning\/\">our guide to creating a content plan<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Pick a topic and put an outline together<\/h3>\n\n\n\n<p>You need an outline to keep you on track and make sure your content stays aligned with your strategy.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s our formula for a winning one:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1696\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/what-how-wow-content-writing-technique-1.png\" alt=\"The &quot;What-How-Wow&quot; formula\" class=\"wp-image-162742\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/what-how-wow-content-writing-technique-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/what-how-wow-content-writing-technique-1-401x425.png 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/what-how-wow-content-writing-technique-1-768x814.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/what-how-wow-content-writing-technique-1-1449x1536.png 1449w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">The \u201cWhat?\u201d<\/h4>\n\n\n\n<p>This is about subtopics. What broad themes will your content cover?<\/p>\n\n\n\n<p>Don\u2019t choose these randomly. Research what people want to know about the topic by looking at similar top-performing content on your chosen channel.<\/p>\n\n\n\n<p>For example, if we were writing about \u201caffiliate marketing\u201d and wanted to rank in Google, we\u2019d look at the top-ranking posts. It only takes a moment to see that all top-ranking pages have a definition of the&nbsp;term\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10.gif\" alt=\"All top-ranking posts for &quot;affiliate marketing&quot; have a definition\n\" class=\"wp-image-162338\" width=\"840\" height=\"340\"><\/figure>\n\n\n\n<p>\u2026 as well as information on how to get started:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"609\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image22.gif\" alt=\"All top-ranking posts for &quot;affiliate marketing&quot; explain how to get started\n\" class=\"wp-image-162340\"><\/figure>\n\n\n\n<p>These are all things we should probably cover in our content.<\/p>\n\n\n\n<p>If you want to speed up this process, you can use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a> to find common keyword rankings among top-ranking pages and eyeball the list for subtopics.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your target keyword into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Scroll down to the SERP overview<\/li>\n\n\n\n<li>Select the top-ranking pages you want to analyze<\/li>\n\n\n\n<li>Click \u201cOpen in\u201d then choose \u201cContent gap\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-1.png\" alt=\"How to open pages in Ahrefs' Content Gap tool\n\" class=\"wp-image-162342\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-1.png 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-1-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-1-768x437.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<p>For example, if we do this for \u201caffiliate marketing,\u201d we see that the top-ranking pages also rank in the top 10&nbsp;for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what is affiliate marketing<\/li>\n\n\n\n<li>how to become an affiliate marketer<\/li>\n\n\n\n<li>how to do affiliate marketing<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1578\" height=\"1050\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-2.png\" alt=\"Example content gaps for the topic of affiliate marketing\n\" class=\"wp-image-162344\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-2.png 1578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-2-639x425.png 639w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-2-768x511.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-2-1536x1022.png 1536w\" sizes=\"auto, (max-width: 1578px) 100vw, 1578px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">The \u201cHow\u201d<\/h4>\n\n\n\n<p>This is largely about organization. How will you structure things and what will you&nbsp;say?<\/p>\n\n\n\n<p>Given how impatient people seem to be these days, my advice for structure is to use the \u201cinverted pyramid\u201d method and put the \u201cneed to know\u201d before the \u201cnice to&nbsp;know.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1700\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/inverted-pyramid-method.png\" alt=\"Use the &quot;inverted pyramid&quot; method to put the &quot;need to know&quot; before the &quot;nice to know&quot;\" class=\"wp-image-162578\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/inverted-pyramid-method.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/inverted-pyramid-method-400x425.png 400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/inverted-pyramid-method-768x816.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/inverted-pyramid-method-1446x1536.png 1446w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>For example, if we are writing about affiliate marketing, readers are probably going to want to know what it is before learning how to do&nbsp;it.&nbsp;<\/p>\n\n\n\n<p>You should also think about the points you\u2019ll make in each section, how you\u2019ll construct a narrative to tie everything together, and the transition between subtopics. Bulleted notes are more than fine for&nbsp;this.<\/p>\n\n\n\n<p>Here\u2019s an example for the topic of \u201caffordable seo services\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1574\" height=\"596\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-1.png\" alt=\"Content outline example\n\" class=\"wp-image-162348\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-1.png 1574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-1-680x257.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-1-768x291.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-1-1536x582.png 1536w\" sizes=\"auto, (max-width: 1574px) 100vw, 1574px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">The \u201cWow\u201d<\/h4>\n\n\n\n<p>This is about your content\u2019s USP. How will it be different from what\u2019s already out&nbsp;there?<\/p>\n\n\n\n<p>If you\u2019re thinking \u201coh\u2026 I\u2019ll make it longer,\u201d please\u2014just stop. Times have changed. Nobody wants to read 10,000 words about something you could say in 500 anymore.<\/p>\n\n\n\n<p>Instead, I recommend two things:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Draw on your <strong>experience and expertise<\/strong><\/li>\n\n\n\n<li>Make it <strong>entertaining<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>For example, I draw on my experience running an SEO business in my guide to starting one:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"530\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-1.png\" alt=\"Example of using personal experience as the &quot;wow&quot; for one of my posts\n\" class=\"wp-image-162349\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-1.png 1506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-1-680x239.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-1-768x270.png 768w\" sizes=\"auto, (max-width: 1506px) 100vw, 1506px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Write the content<\/h3>\n\n\n\n<p>It\u2019s finally time to get creative and turn your outline into a draft. This should be the easy part because it\u2019s really just about adding the finer details.&nbsp;<\/p>\n\n\n\n<p>I recommend doing this in a new document with your outline open beside it.<\/p>\n\n\n\n<p>Here\u2019s my&nbsp;setup:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"640\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27.png\" alt=\"My setup for writing content\n\" class=\"wp-image-162351\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-680x218.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-768x246.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image27-1536x492.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This may not work for everyone, but I find it easier to get into the \u201cflow\u201d of writing this&nbsp;way.<\/p>\n\n\n\n<p>Just remember to keep the content format in mind, as different styles work better for different formats. For example, a video will be more conversational than a blog&nbsp;post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Get feedback and edit your content<\/h3>\n\n\n\n<p>Don\u2019t just self-edit. You\u2019re too close to your work for that. Ask a friend or colleague to take a look and point out logical loopholes, choppy flow, unclear points, etc.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-3.png\" alt=\"Example feedback on our content writing process\n\" class=\"wp-image-162353\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-3-680x177.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-3-768x200.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-3-1536x400.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This is feedback that my colleague, Sam Oh, left on this very&nbsp;guide.<\/p>\n\n\n\n<p>Did this feel a bit disheartening to read? Yes. But he made some valid and valuable points that I think led to improvements.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content writing tips\" data-section=\"content-writing-tips\">\n\n\n\n<h2 class=\"wp-block-heading\">Content writing tips<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Everything above should get you 90% of the way there. But I also want to share a few tips to help elevate your content to the next level and make the content writing process easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Save time by using the same template for similar topics<\/h3>\n\n\n\n<p>Look at these two posts from our SEO glossary:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1257\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29.png\" alt=\"Our glossary post about article syndication\n\" class=\"wp-image-162355\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-676x425.png 676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-768x483.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image29-1536x966.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1397\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-3.jpg\" alt=\"Our glossary post about bounce rate\n\" class=\"wp-image-162357\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-3.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-3-608x425.jpg 608w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-3-768x537.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-3-1536x1073.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Both of them use exactly the same template:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is&nbsp;x?<\/li>\n\n\n\n<li>Why is x important?<\/li>\n\n\n\n<li>Best practices for&nbsp;x<\/li>\n<\/ul>\n\n\n\n<p>In fact, we used this template for all of the 200+ posts in our SEO glossary. This saved a huge amount of time, as we were able to create hundreds of pages from one outline.<\/p>\n\n\n\n<p>How can you find topics to tackle together?<\/p>\n\n\n\n<p>Look for keywords with common modifiers.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a broad topic into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Add a modifier like \u201cbest\u201d or \u201chow to\u201d to the \u201cInclude\u201d filter<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"924\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23.png\" alt=\"How to find keywords with common modifiers in Ahrefs' Keywords Explorer\n\" class=\"wp-image-162359\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23.png 1180w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image23-768x601.png 768w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\"><\/figure>\n\n\n\n<p>For example, the keywords above are how to cook various foods sous vide, so you could easily use the same template for all of&nbsp;them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get people hooked right away with the PAS intro formula<\/h3>\n\n\n\n<p>People have short attention spans. You need to hook them right away or they\u2019ll leave.<\/p>\n\n\n\n<p>Here\u2019s a great intro formula you can use to combat against this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1429\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/the-pas-formula.png\" alt=\"Use the PAS intro formula to write more compelling intros\" class=\"wp-image-162579\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/the-pas-formula.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/the-pas-formula-476x425.png 476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/the-pas-formula-768x686.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/the-pas-formula-1536x1372.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>First, describe the <strong>problem<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"700\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/problem-pas-formula.png\" alt=\"Example &quot;problem&quot; in the PAS formula\" class=\"wp-image-162580\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/problem-pas-formula.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/problem-pas-formula-680x298.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/problem-pas-formula-768x336.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/problem-pas-formula-1536x672.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Second, <strong>agitate<\/strong> the problem:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"701\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/agitate-pas-formula.png\" alt=\"Example &quot;agitation&quot; in the PAS formula\" class=\"wp-image-162581\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/agitate-pas-formula.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/agitate-pas-formula-680x298.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/agitate-pas-formula-768x336.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/agitate-pas-formula-1536x673.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Finally, reveal the <strong>solution<\/strong>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/solution-pas-formula.png\" alt=\"Example &quot;solution&quot; in the PAS formula\" class=\"wp-image-162582\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/solution-pas-formula.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/solution-pas-formula-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/solution-pas-formula-768x371.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/solution-pas-formula-1536x741.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Just like that, we\u2019ve shown that we understand the problem, know why it\u2019s so frustrating, and can provide a solution.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cut fluff and jargon to make your content more accessible and shareable&nbsp;<\/h3>\n\n\n\n<p>Did you know that <a href=\"https:\/\/nces.ed.gov\/surveys\/piaac\/measure.asp?section=1&amp;sub_section=3\">54% of Americans read below the equivalent of a sixth-grade level<\/a>?<\/p>\n\n\n\n<p>This means only one of these two sentences is accessible to the average reader:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Cooking steak can be extremely challenging.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Cooking steak can be&nbsp;hard.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>Interestingly, however, both sentences say the same thing. It\u2019s just that one is harder to read because it uses big words for no reason.<\/p>\n\n\n\n<p>Luckily, there are tools that can help you fix&nbsp;this.<\/p>\n\n\n\n<p><a href=\"https:\/\/hemingwayapp.com\/\">Hemingway<\/a> is a good starting point. Paste your content in the tool, and it\u2019ll give you a readability score and suggestions to make it clearer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1788\" height=\"814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21.png\" alt=\"Use Hemingway to make your content clearer and easier to understand\n\" class=\"wp-image-162369\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21.png 1788w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-680x310.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-768x350.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image21-1536x699.png 1536w\" sizes=\"auto, (max-width: 1788px) 100vw, 1788px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.grammarly.com\/\">Grammarly<\/a> can help with clarity too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1872\" height=\"1230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-4.jpg\" alt=\"Grammarly helps make content clearer too\n\" class=\"wp-image-162371\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-4.jpg 1872w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-4-647x425.jpg 647w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-4-768x505.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-4-1536x1009.jpg 1536w\" sizes=\"auto, (max-width: 1872px) 100vw, 1872px\"><\/figure>\n\n\n\n<p>Just make sure not to obsess too much over the scores. Nothing will ever be absolutely perfect.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Help people grasp important concepts with examples<\/h3>\n\n\n\n<p>Examples help drive points home. That\u2019s why we frequently use them in our content.<\/p>\n\n\n\n<p>How frequently?&nbsp;<\/p>\n\n\n\n<p>According to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, there are ~520 mentions of \u201cfor example\u201d across our blog&nbsp;posts:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1724\" height=\"1118\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-2.jpg\" alt=\"How often we use examples on our blog\n\" class=\"wp-image-162373\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-2.jpg 1724w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-2-655x425.jpg 655w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-2-768x498.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-2-1536x996.jpg 1536w\" sizes=\"auto, (max-width: 1724px) 100vw, 1724px\"><\/figure>\n\n\n\n<p>For example (sorry, I had to do&nbsp;it!):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1368\" height=\"828\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-2.png\" alt=\"Example of us showing an example on the blog\n\" class=\"wp-image-162375\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-2.png 1368w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-2-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-2-768x465.png 768w\" sizes=\"auto, (max-width: 1368px) 100vw, 1368px\"><\/figure>\n\n\n\n<p>This comes from our post about the differences between SEO and&nbsp;SEM.&nbsp;<\/p>\n\n\n\n<p>Perhaps it\u2019s just because I\u2019m a visual learner, but I don\u2019t think this clicks in the same way for me without the example. So I think this is a simple but underutilized way to level up your content writing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Boost credibility by backing up claims with sources and statistics<\/h3>\n\n\n\n<p>Both of these statements are&nbsp;true:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Most content gets no organic traffic from Google.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>90.63% of content gets no traffic from Google.<\/p>\n<\/blockquote>\n\n\n\n<p>But which statement do you think seems more credible?<\/p>\n\n\n\n<p>For me, it\u2019s the second one because it quotes a specific number (90.63%).<\/p>\n\n\n\n<p>This doesn\u2019t mean you should shoehorn statistics into content for the sake of it. That\u2019s an annoying content trend that needs to die. But you should absolutely use them to help lend credibility to your arguments and points.<\/p>\n\n\n\n<p>Plus, a nice bonus of including statistics is that they can earn you backlinks.<\/p>\n\n\n\n<p>For example, according to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, our guest blogging guide earned 23 backlinks because of a stat we quoted in the&nbsp;post:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"1038\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-1.png\" alt=\"23 websites linked to our page because of a statistic we included on the page. Data via Ahrefs' Site Explorer\n\" class=\"wp-image-162377\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-1.png 1458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-1-597x425.png 597w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-1-768x547.png 768w\" sizes=\"auto, (max-width: 1458px) 100vw, 1458px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Boost credibility by showcasing your expertise and experience<\/h3>\n\n\n\n<p>Everything has been written about before, so why should people trust your content over others?<\/p>\n\n\n\n<p>Demonstrating personal experience and expertise can do the&nbsp;trick.<\/p>\n\n\n\n<p>I love how the Wirecutter does this. Its posts include a short \u201cwhy you should trust me\u201d section with details about the author\u2019s experience and expertise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1444\" height=\"778\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5.png\" alt=\"Great example of how to showcase expertise from Wirecutter\n\" class=\"wp-image-162379\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5.png 1444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-768x414.png 768w\" sizes=\"auto, (max-width: 1444px) 100vw, 1444px\"><\/figure>\n\n\n\n<p>Maybe I\u2019m just a shill, but this actually made me trust this guide\u2019s recommendations.<\/p>\n\n\n\n<p>If you\u2019re not a fan of the \u201cin your face\u201d approach, there are subtler things you can do like explaining how you researched or came to a conclusion.<\/p>\n\n\n\n<p>Here\u2019s an example from our list of the best speech-to-text apps:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"382\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-1.png\" alt=\"Example of how we demonstrate experience\n\" class=\"wp-image-162381\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-1.png 1318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-1-680x197.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-1-768x223.png 768w\" sizes=\"auto, (max-width: 1318px) 100vw, 1318px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Make your content more helpful by answering frequently asked questions<\/h3>\n\n\n\n<p>FAQ sections are something we often add to the end of blog&nbsp;posts.<\/p>\n\n\n\n<p>Here\u2019s an example:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1324\" height=\"1012\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-1.png\" alt=\"Example FAQ section\n\" class=\"wp-image-162383\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-1.png 1324w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-1-556x425.png 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-1-768x587.png 768w\" sizes=\"auto, (max-width: 1324px) 100vw, 1324px\"><\/figure>\n\n\n\n<p>They\u2019re a smart way to answer questions that people want to know but don\u2019t really make sense to answer earlier in the content.<\/p>\n\n\n\n<p>Here\u2019s one way to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your topic in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Toggle the \u201cQuestions\u201d tab<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1464\" height=\"940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-1.png\" alt=\"Find &quot;question&quot; keywords, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-162385\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-1.png 1464w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-1-662x425.png 662w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-1-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-1-768x493.png 768w\" sizes=\"auto, (max-width: 1464px) 100vw, 1464px\"><\/figure>\n\n\n\n<p>It\u2019s then just a case of skimming the questions for things that may be worth adding to an FAQ section on your&nbsp;page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Give your content more balance with quotes from industry experts<\/h3>\n\n\n\n<p>If your industry is divided on something mentioned in your content, be transparent about&nbsp;it.&nbsp;<\/p>\n\n\n\n<p>For example, people in SEO are divided when it comes to whether authority or relevance matters more when building links. To showcase this in my guide to off-page SEO, I reached out to a few experts and asked for their opinion\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1504\" height=\"642\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26.png\" alt=\"Asking industry experts for quotes\n\" class=\"wp-image-162387\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26.png 1504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image26-768x328.png 768w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\"><\/figure>\n\n\n\n<p>\u2026 then I included them in the&nbsp;post:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1386\" height=\"1556\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28.jpg\" alt=\"Example of industry expert quotes in a blog post of mine\n\" class=\"wp-image-162389\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28.jpg 1386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-379x425.jpg 379w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-768x862.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image28-1368x1536.jpg 1368w\" sizes=\"auto, (max-width: 1386px) 100vw, 1386px\"><\/figure>\n\n\n\n<p>Here\u2019s a simple way to find experts if you\u2019re not sure who to reach out&nbsp;to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Enter the topic of your content<\/li>\n\n\n\n<li>Go to the \u201cAuthors\u201d tab<\/li>\n<\/ol>\n\n\n\n<p>This will show you a list of authors who\u2019ve published content about the&nbsp;topic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"1254\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20.png\" alt=\"How to find experts in Ahrefs' Content Explorer\n\" class=\"wp-image-162391\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20.png 1428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-484x425.png 484w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image20-768x674.png 768w\" sizes=\"auto, (max-width: 1428px) 100vw, 1428px\"><\/figure>\n\n\n\n<p>It\u2019s then just a case of finding their contact details and reaching out to&nbsp;them.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content outsourcing\" data-section=\"content-outsourcing\">\n\n\n\n<h2 class=\"wp-block-heading\">Content outsourcing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Given how time-consuming writing content is, it\u2019s tempting to just outsource it to freelancers.<\/p>\n\n\n\n<p>This is something we do with some articles at Ahrefs. Our small but talented network of freelance writers often write for the blog. And they wrote most of the content in our SEO glossary.<\/p>\n\n\n\n<p>That said, outsourcing isn\u2019t as easy as it sounds.<\/p>\n\n\n\n<p>If it\u2019s something you\u2019re keen to do, read <a href=\"https:\/\/ahrefs.com\/blog\/outsourcing-writers\/\">our guide to outsourcing to freelance writers<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What next?<\/h2>\n\n\n\n<p>Getting more eyeballs on your content is the next task. Learn how in <a href=\"https:\/\/ahrefs.com\/blog\/content-distribution\/\">our guide to content distribution<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In this guide, I\u2019ll teach you everything I know about content writing so you can write better content. Content writing is the process of researching, planning, writing, and editing web content for marketing purposes. It can be a blog<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[336],"class_list":["post-162325","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Writing Explained + 8 Tips to Become a Better Writer<\/title>\n<meta name=\"description\" content=\"We show you exactly what it takes to write better content, plus give eight actionable tips that&#039;ll help you step up your game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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