{"id":161732,"date":"2023-06-27T00:17:28","date_gmt":"2023-06-27T05:17:28","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=161732"},"modified":"2026-03-05T10:14:43","modified_gmt":"2026-03-05T15:14:43","slug":"seo-tips","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-tips\/","title":{"rendered":"20 Easy SEO Tips for Higher Rankings and Better AI Visibility"},"content":{"rendered":"\n<div class=\"intro-txt\">If you want more traffic to your website from search engines, you need to rank higher for keywords that people are searching for.<\/div>\n\n\n\n<p>Below are a few simple search engine optimization (SEO) tips to help you do&nbsp;that.&nbsp;<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Target low-competition keywords\" data-section=\"1-target-low-competition-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Target low-competition keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five with few backlinks, that\u2019s usually a sign of a keyword that\u2019s easy to rank&nbsp;for.<\/p>\n\n\n\n<p>Here\u2019s how to find these keywords:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter a broad&nbsp;topic<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Set the Keyword Difficulty (KD) filter to \u226410<\/li>\n\n\n\n<li>Set the \u201cLowest DR\u201d filter (top 5) to your site\u2019s DR (you can check this in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"608\" class=\"wp-image-161759\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7.png\" alt=\"Finding keywords with low-DR websites ranking in the top five in Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7.png 1018w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7-680x406.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7-768x459.png 768w\" sizes=\"auto, (max-width: 1018px) 100vw, 1018px\"><\/figure>\n\n\n\n<p>For example, the top-ranking page for \u201cski helmet headphones\u201d has one website linking to it and lives on a DR 19 website:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"276\" class=\"wp-image-161760\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7.png\" alt=\"Example of a low-DR website ranking #1 for &quot;ski helmet headphones&quot; with one linking website\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7.png 1642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7-680x114.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7-768x129.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7-1536x258.png 1536w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">Keyword Difficulty: How to Estimate Your Chances to&nbsp;Rank<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Boost page authority with internal links\" data-section=\"2-boost-page-authority-with-internal-links\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Boost page authority with internal links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Internal links can pass <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>, which can help boost a page\u2019s rankings.<\/p>\n\n\n\n<p>Here\u2019s how to find internal linking opportunities for free using <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools (AWT)<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crawl your site with <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a><\/li>\n\n\n\n<li>Go to the <strong>Link opportunities<\/strong> report<\/li>\n\n\n\n<li>Search for the URL of the page you want to&nbsp;boost<\/li>\n\n\n\n<li>Choose \u201cTarget page\u201d from the dropdown<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1316\" height=\"526\" class=\"wp-image-161762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6.png\" alt=\"Finding internal link opportunities in Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6.png 1316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6-768x307.png 768w\" sizes=\"auto, (max-width: 1316px) 100vw, 1316px\"><\/figure>\n\n\n\n<p>You\u2019ll see a list of contextual internal linking opportunities.&nbsp;<\/p>\n\n\n\n<p>For example, here\u2019s a suggestion to link from <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-tools\/\">our list of content marketing tools<\/a> to our post about <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">building a content marketing strategy<\/a> with \u201ccontent marketing strategy\u201d as the anchor text.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"189\" class=\"wp-image-161764\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2.png\" alt=\"Example of an internal link opportunity for the Ahrefs Blog in Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2-680x64.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2-768x73.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2-1536x145.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Use FAQ sections to rank for long-tail keywords\" data-section=\"3-use-faq-sections-for-long-tail-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Use FAQ sections to rank for long-tail keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>FAQ sections answer popular questions about a topic. Adding them to your page can help you rank higher for <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a>.&nbsp;<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">our guide to H1 tags<\/a> answers how long they should be in the FAQ section.<\/p>\n\n\n\n<p>As a result, it ranks high for a related long-tail search:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"814\" class=\"wp-image-161767\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10.png\" alt=\"Example of our post about H1 tags ranking high for a long-tail keyword thanks to us answering an FAQ\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10-768x447.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/figure>\n\n\n\n<p>Here\u2019s how to find frequently asked questions to answer:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter your&nbsp;topic<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Toggle to \u201cQuestions\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"928\" class=\"wp-image-161769\" style=\"width: 543px; height: 510px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7.png\" alt=\"Finding popular questions in Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7-452x425.png 452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7-768x721.png 768w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Win more featured snippets\" data-section=\"4-win-more-featured-snippets\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Win more featured snippets<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Featured snippets are quick answers in Google search results pulled from a page ranking in the top 10. You can often \u201cshortcut\u201d your way to the top of Google by winning them.<\/p>\n\n\n\n<p>Here\u2019s how to find the easiest opportunities:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your domain<\/li>\n\n\n\n<li>Go to the <strong>Organic keywords <\/strong>report<\/li>\n\n\n\n<li>Filter for keywords in positions #1\u20135<\/li>\n\n\n\n<li>Filter for keywords that trigger featured snippets \u201cwhere target doesn\u2019t rank\u201d&nbsp;<\/li>\n\n\n\n<li>Look for keywords where your page is missing the answer, then add&nbsp;it<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"856\" class=\"wp-image-161771\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6.png\" alt=\"Finding the best featured snippet opportunities in Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6.png 1296w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6-643x425.png 643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6-768x507.png 768w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\"><\/figure>\n\n\n\n<p>For example, the snippet for \u201cgoogle operators\u201d is a definition:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1154\" height=\"826\" class=\"wp-image-161773\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12.png\" alt=\"Example of a featured snippet with a definition\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12.png 1154w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12-594x425.png 594w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12-768x550.png 768w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\"><\/figure>\n\n\n\n<p>To stand a chance at winning the snippet, we\u2019ll need to define the term on our&nbsp;page.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\">Google\u2019s Featured Snippets: All You Need to Know to Get&nbsp;Them<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Fix pages with broken backlinks\" data-section=\"5-fix-pages-with-broken-backlinks\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Fix pages with broken backlinks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Backlinks can only help you rank higher if they point to working pages.<\/p>\n\n\n\n<p>Here\u2019s how to find dead pages with backlinks:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your site into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Go to the<strong> Best by links<\/strong> report<\/li>\n\n\n\n<li>Filter for pages with the HTTP code \u201c404 not&nbsp;found\u201d&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"1144\" class=\"wp-image-161775\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3.png\" alt=\"Finding dead pages with backlinks in Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3.png 1458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3-542x425.png 542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3-768x603.png 768w\" sizes=\"auto, (max-width: 1458px) 100vw, 1458px\"><\/figure>\n\n\n\n<p>Here\u2019s how to fix&nbsp;them:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1804\" class=\"wp-image-161754\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links.png\" alt=\"How to deal with broken links\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links-377x425.png 377w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links-768x866.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links-1362x1536.png 1362w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/fix-broken-links\/\">How to Find and Fix Broken Links<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Align content with search intent\" data-section=\"6-align-content-with-search-intent\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Align content with search intent<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>People are usually looking for one of these types of content when they search Google (and other search engines):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog post<\/li>\n\n\n\n<li>Interactive tool<\/li>\n\n\n\n<li>Video<\/li>\n\n\n\n<li>Category page<\/li>\n\n\n\n<li>Product page<\/li>\n<\/ul>\n\n\n\n<p>To stand the best chance of ranking, you should align your content with search intent.&nbsp;<\/p>\n\n\n\n<p>You can find this out by looking at the top-ranking pages.<\/p>\n\n\n\n<p>For example, interactive tools dominate the first page for \u201cdays between dates.\u201d But videos dominate the first page for \u201cexcel for beginners\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2120\" class=\"wp-image-161755\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example.png\" alt=\"Example of differing search intent between queries\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-321x425.png 321w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-768x1018.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-1159x1536.png 1159w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-1546x2048.png 1546w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">Searcher Intent: The Overlooked \u2018Ranking Factor\u2019 You Should Be Optimizing For<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Craft compelling titles\" data-section=\"7-craft-compelling-titles\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Craft compelling titles<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Title tags are a <a href=\"https:\/\/www.searchenginejournal.com\/title-tags-are-tiny-ranking-factor\/425417\/\">small but confirmed ranking factor<\/a>, and Google often uses them for search snippets in the results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"264\" class=\"wp-image-161777\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8.png\" alt=\"Example of a title tag in Google's organic search results\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8.png 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8-680x151.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8-768x170.png 768w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\"><\/figure>\n\n\n\n<p>Here\u2019s our advice for writing a compelling one:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep it short <\/strong>\u2013 Ideally under 70 characters.<\/li>\n\n\n\n<li><strong>Match search intent <\/strong>\u2013 Show that you have what searchers want.<\/li>\n\n\n\n<li><strong>Be descriptive <\/strong>\u2013 Give them what they&nbsp;want.<\/li>\n\n\n\n<li><strong>Don\u2019t clickbait <\/strong>\u2013 Focus on overdelivering.<\/li>\n\n\n\n<li><strong>Include your keyword <\/strong>\u2013 Or a close variation.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking for pages with title tag issues?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Get a free <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools (AWT)<\/a> account, crawl your website with <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, and go to the <strong>Content<\/strong> report.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"612\" class=\"wp-image-161779\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image23-3.png\" alt=\"Title length distribution in Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image23-3.png 954w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image23-3-663x425.png 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image23-3-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image23-3-768x493.png 768w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">How to Craft the Perfect SEO Title Tag (Our 4\u2011Step Process)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Refresh outdated content\" data-section=\"8-refresh-outdated-content\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Refresh outdated content&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Rankings rarely last forever, so you need to refresh content periodically to maintain them.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find declining content with <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to the <strong>Search results<\/strong> report<\/li>\n\n\n\n<li>Click the \u201cDate\u201d filter and select \u201cCompare\u201d mode<\/li>\n\n\n\n<li>Choose \u201cCompare last 6 months to previous period\u201d<\/li>\n\n\n\n<li>Hit <strong>Apply<\/strong><\/li>\n\n\n\n<li>Click the \u201cPages\u201d tab in the&nbsp;table<\/li>\n\n\n\n<li>Sort the results by \u201cClicks Difference\u201d from low to&nbsp;high<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1880\" height=\"732\" class=\"wp-image-161781\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9.png\" alt=\"Finding declining content in Google Search Console\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9.png 1880w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9-680x265.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9-768x299.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9-1536x598.png 1536w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\"><\/figure>\n\n\n\n<p>From there, look for pages where searchers would expect fresh information and update them.&nbsp;<\/p>\n\n\n\n<p>For example, take <a href=\"https:\/\/ahrefs.com\/blog\/top-google-searches\/\">our list of the top Google searches<\/a>. This page\u2019s rankings almost certainly declined because searchers want an up-to-date list.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">Republishing Content: How to Update Old Blog Posts for&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Get backlinks using HARO\" data-section=\"9-get-backlinks-using-haro\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Get backlinks using&nbsp;HARO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Platforms that connect journalists with expert sources can help you earn mentions and backlinks from high-authority publications.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"193\">The original <a href=\"https:\/\/www.helpareporter.com\/\">HARO<\/a> (Help a Reporter Out) shut down in December 2024 but was relaunched by Featured.com in April 2025. Here are your best options:<\/p>\n<ul class=\"code-line\" dir=\"auto\" data-line=\"195\">\n<li class=\"code-line\" dir=\"auto\" data-line=\"195\"><strong>Source of Sources (SOS)<\/strong>&nbsp;\u2013 Free platform created by HARO\u2019s original founder Peter Shankman<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"196\"><strong>Featured<\/strong>&nbsp;\u2013 Acquired the HARO brand, known for high conversion rates<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"197\"><strong>Qwoted<\/strong>&nbsp;\u2013 Premium option ($149\/month) with access to 25,000+ journalists from top publications<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"198\"><strong>SourceBottle<\/strong>&nbsp;\u2013 Free service connecting sources with journalists and bloggers<\/li>\n<\/ul>\n<p class=\"code-line\" dir=\"auto\" data-line=\"200\">You can also monitor journalist requests on X and Bluesky using hashtags like #journorequests and #prrequest.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"202\">The key is to respond quickly with genuinely useful expertise.<\/p>\n\n\n\n<p>For example, here\u2019s a journalist from Apartment Therapy (DR 87) requesting insights from landlords:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1126\" height=\"530\" class=\"wp-image-161783\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10.png\" alt=\"Example of a HARO request\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10.png 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10-768x361.png 768w\" sizes=\"auto, (max-width: 1126px) 100vw, 1126px\"><\/figure>\n\n\n\n<p>Here\u2019s the link a landlord earned by replying to this request:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"434\" class=\"wp-image-161785\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4.png\" alt=\"Example of a backlink built using HARO\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4.png 972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4-768x343.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\">How to Use HARO (And Alternatives) to Get Killer Backlinks<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Improve Core Web Vitals\" data-section=\"10-improve-core-web-vitals\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Improve Core Web Vitals (CWV)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p class=\"code-line\" dir=\"auto\" data-line=\"211\">Core Web Vitals are site speed metrics Google uses to measure user experience as part of its&nbsp;<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\" data-href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\">Page Experience signals<\/a>.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"213\">They\u2019re not a super strong ranking factor, but they can still impact rankings.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"215\">The three Core Web Vitals are:<\/p>\n<ul class=\"code-line\" dir=\"auto\" data-line=\"217\">\n<li class=\"code-line\" dir=\"auto\" data-line=\"217\"><strong>LCP (Largest Contentful Paint)<\/strong>&nbsp;\u2013 Under 2.5 seconds<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"218\"><strong>INP (Interaction to Next Paint)<\/strong>&nbsp;\u2013 Under&nbsp;200ms<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"219\"><strong>CLS (Cumulative Layout Shift)<\/strong>&nbsp;\u2013 Under 0.1<\/li>\n<\/ul>\n<p class=\"code-line\" dir=\"auto\" data-line=\"221\">INP replaced the old FID metric in March 2024 and is now the most commonly failed metric\u201443% of sites don\u2019t meet the 200ms threshold.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"223\">To check if your Core Web Vitals need work, use the&nbsp;<strong>Core Web Vitals<\/strong>&nbsp;report in Google Search Console or the&nbsp;<strong>Performance<\/strong>&nbsp;report in Ahrefs\u2019&nbsp;<a href=\"https:\/\/ahrefs.com\/site-audit\" data-href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1167\" class=\"wp-image-161787\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2.png\" alt=\"Checking Core Web Vitals performance in Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2-680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2-768x448.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2-1536x897.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">A Primer on Core Web Vitals<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Combine similar pages using redirects\" data-section=\"11-combine-similar-pages-using-redirects\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Combine similar pages using redirects&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Backlinks are a ranking factor, so it makes sense to combine very similar pages to consolidate authority and create a page with more \u201cranking power.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2238\" class=\"wp-image-161757\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings.png\" alt=\"Combine and consolidate similar pages to rank more easily\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-304x425.png 304w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-768x1074.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-1098x1536.png 1098w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-1464x2048.png 1464w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>For example, in 2017, we had two similar guides to broken link building that ranked in positions #5 and #6:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"608\" class=\"wp-image-161789\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4.png\" alt=\"Rankings for our two pages about broken link building in 2016, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4-768x442.png 768w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\"><\/figure>\n\n\n\n<p>Here\u2019s what we&nbsp;did:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Updated the first guide with knowledge from both guides<\/li>\n\n\n\n<li>Redirected the second guide there with a <a href=\"https:\/\/ahrefs.com\/blog\/301-redirects\/\">301 redirect<\/a><\/li>\n<\/ol>\n\n\n\n<p>The page shot to position #1 almost immediately, and it\u2019s been in the top three ever&nbsp;since.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"624\" class=\"wp-image-161791\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4.png\" alt=\"Our ranking boost after we consolidated the two similar posts\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4.png 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4-680x283.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4-768x319.png 768w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Create comprehensive content\" data-section=\"12-create-comprehensive-content\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Create comprehensive content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If your content covers more relevant subtopics, it\u2019ll likely rank for more search queries and get more traffic. Thorough content is high-quality content.<\/p>\n\n\n\n<p>Here\u2019s how to find the best subtopics to&nbsp;cover:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Put your main keyword into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Scroll to the SERP overview and select a few top-ranking pages<\/li>\n\n\n\n<li>Click the \u201cOpen in\u201d dropdown and select \u201cContent gap\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"614\" class=\"wp-image-161793\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8.png\" alt=\"Opening top-ranking pages in Ahrefs' Content Gap tool to find subtopics to cover\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8.png 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8-768x437.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<p>If we do this for the keyword \u201caffiliate marketing,\u201d we can see that the top-ranking pages also rank in the top 10 for&nbsp;these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what is affiliate marketing<\/li>\n\n\n\n<li>how to become an affiliate marketer<\/li>\n\n\n\n<li>how to do affiliate marketing<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1578\" height=\"1050\" class=\"wp-image-161795\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2.png\" alt=\"Example of relevant subtopics to cover\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2.png 1578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2-639x425.png 639w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2-768x511.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2-1536x1022.png 1536w\" sizes=\"auto, (max-width: 1578px) 100vw, 1578px\"><\/figure>\n\n\n\n<p>By covering these subtopics in a piece about \u201caffiliate marketing,\u201d we can potentially rank for them and get more traffic.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/ai-content-helper\" data-href=\"https:\/\/ahrefs.com\/ai-content-helper\">AI Content Helper<\/a>&nbsp;takes this further by analyzing top-ranking pages for your target keyword and identifying the core topics you need to cover. As you write, it scores your content against competitors and highlights gaps\u2014ensuring your content is comprehensive without manual SERP analysis.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Compile industry statistics to earn backlinks\" data-section=\"13-compile-industry-statistics-to-earn-backlinks\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Compile industry statistics to earn backlinks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Bloggers and journalists often quote statistics in their content. If you can be the source of these statistics, you can earn backlinks to your website.<\/p>\n\n\n\n<p>Here\u2019s how to find statistics keywords to target:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a few broad topics into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report&nbsp;<\/li>\n\n\n\n<li>Add \u201cstatistics\u201d to the \u201cInclude\u201d filter<\/li>\n<\/ol>\n\n\n\n<p>For example, there are an estimated 600 monthly searches in the U.S. for \u201cseo statistics\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"834\" class=\"wp-image-161797\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10.png\" alt=\"Search volume for &quot;SEO statistics,&quot; via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10-474x425.png 474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10-768x689.png 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\"><\/figure>\n\n\n\n<p>If you were to curate and publish some SEO statistics on a page and rank for this term, chances are that bloggers and journalists would find your page when searching for statistics. They\u2019d also be likely to link to your page as the source.<\/p>\n\n\n\n<p>This is what we did back in 2020. Our page now has backlinks from 1,900 other&nbsp;sites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1542\" height=\"734\" class=\"wp-image-161799\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6.png\" alt=\"Number of referring domains to our &quot;SEO statistics&quot; page\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6.png 1542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6-768x366.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6-1536x731.png 1536w\" sizes=\"auto, (max-width: 1542px) 100vw, 1542px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\">Link Building Case Study: How We Built Backlinks With a \u2018Stats\u2019 Page (And Ranked #1)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Improve E-E-A-T by including expert quotes\" data-section=\"14-improve-e-e-a-t-by-inclusing-expert-quotes\">\n\n\n\n<h2 class=\"wp-block-heading\">14. Improve E-E-A-T by including expert quotes<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>E-E-A-T stands for experience, expertise, authority, and&nbsp;trust.&nbsp;<\/p>\n\n\n\n<p>It\u2019s not a direct ranking factor, but Google <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1182674027166326785\">says<\/a> it uses \u201ca variety of signals as a proxy to tell if content seems to match E-E-A-T.\u201d&nbsp;<\/p>\n\n\n\n<p>Backlinks are <a href=\"https:\/\/twitter.com\/patrickstox\/status\/974318705633935360\">one of these signals<\/a>, and including expert quotes may help you get more of&nbsp;them.<\/p>\n\n\n\n<p>For example, here\u2019s a backlink we earned to <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">our hreflang tags guide<\/a>, thanks to quoting <a href=\"https:\/\/twitter.com\/JohnMu\">John Mueller<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"286\" class=\"wp-image-161801\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image20-2.png\" alt=\"Example of a backlink earned thanks to a quote, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image20-2.png 690w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image20-2-680x282.png 680w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T Is the New E-A-T. What the New \u201cE\u201d Means for&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. Use short and concise URLs\" data-section=\"15-short-seo-friendly-urls\">\n\n\n\n<h2 class=\"wp-block-heading\">15. Use short and concise URLs&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide?hl=en\">says<\/a> to use words that are relevant to your site\u2019s content in your URL. The easiest way to do this is to set the URL slug as your target keyword.<\/p>\n\n\n\n<p>For example, our main keyword for this post is \u201cseo tips,\u201d so that\u2019s our URL&nbsp;slug:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"56\" class=\"wp-image-161803\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-9.png\" alt=\"Example of a keyword as the URL slug\n\"><\/figure>\n\n\n\n<p>If your URLs have subfolders, use common sense to keep them short and relevant.&nbsp;<\/p>\n\n\n\n<p>For example, the target keyword for <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/backlinks\">our backlinks definition<\/a> is \u201cwhat are backlinks.\u201d But as we already have <code>\/seo\/glossary\/<\/code> in the URL, we just used <code>\/backlinks\/<\/code> as the slug because it\u2019s clear from the rest of the URL that it\u2019s a definition.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"62\" class=\"wp-image-161804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image25-3.png\" alt=\"Example of an SEO-friendly URL slug with subfolders\n\"><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"16. Make your content easier to read\" data-section=\"16-make-your-content-easier-to-read\">\n\n\n\n<h2 id=\"16-make-your-content-easy-to-read\" class=\"code-line wp-block-heading\" dir=\"auto\" data-line=\"325\">16. Make your content easier to&nbsp;read<\/h2>\n<\/div><\/div>\n<p class=\"code-line\" dir=\"auto\" data-line=\"327\">If visitors can\u2019t easily scan and understand your content, they\u2019ll bounce. Readability affects both user engagement and how well search engines and AI models understand your&nbsp;page.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"329\">Here are quick wins for better readability:<\/p>\n<ul class=\"code-line\" dir=\"auto\" data-line=\"331\">\n<li class=\"code-line\" dir=\"auto\" data-line=\"331\"><strong>Use short paragraphs<\/strong>: 2-3 sentences max. Big walls of text scare readers away.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"332\"><strong>Add subheadings frequently<\/strong>: Every 200-300 words. Let readers jump to what they&nbsp;need.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"333\"><strong>Break up text with lists<\/strong>: Bullet points and numbered lists make information digestible.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"334\"><strong>Write simply<\/strong>: Aim for an 8th-grade reading level. Tools like Hemingway Editor can&nbsp;help.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"335\"><strong>Front-load important information<\/strong>: Put the key point at the start of each section (a concept known as <a href=\"https:\/\/ryanlaw.me\/bluf-bottom-line-up-front\">BLUF, or Bottom Line Up-Front<\/a>).<\/li>\n<\/ul>\n<p class=\"code-line\" dir=\"auto\" data-line=\"337\">This post you\u2019re reading uses all these techniques. Short sections. Lots of bullets. Clear headings. That\u2019s not an accident.<\/p>\n<p dir=\"auto\" data-line=\"337\"><\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"17. Write click-worthy meta descriptions\" data-section=\"17-write-click-worthy-meta-descriptions\">\n<h2 id=\"17-write-click-worthy-meta-descriptions\" class=\"code-line\" dir=\"auto\" data-line=\"339\">17. Write click-worthy meta descriptions<\/h2>\n<\/div><\/div>\n<p class=\"code-line\" dir=\"auto\" data-line=\"341\">Meta descriptions don\u2019t directly affect rankings, but they influence whether searchers click your result.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"343\">Here\u2019s how to write one that earns clicks:<\/p>\n<ul class=\"code-line\" dir=\"auto\" data-line=\"345\">\n<li class=\"code-line\" dir=\"auto\" data-line=\"345\"><strong>Keep it under 155 characters<\/strong>&nbsp;\u2013 Longer descriptions get truncated.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"346\"><strong>Include your target keyword<\/strong>&nbsp;\u2013 It\u2019ll appear in bold when it matches the search query.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"347\"><strong>Add a clear value proposition<\/strong>&nbsp;\u2013 Why should someone click your result over others?<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"348\"><strong>Match the search intent<\/strong>&nbsp;\u2013 If someone wants a guide, tell them it\u2019s a&nbsp;guide.<\/li>\n<\/ul>\n<p class=\"code-line\" dir=\"auto\" data-line=\"350\">Google sometimes rewrites meta descriptions, but AI platforms like ChatGPT and Claude use page information like titles and meta descriptions to evaluate the relevance of your page\u2014so the effort is probably still worthwhile.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"352\">To find pages missing meta descriptions, run a Site Audit crawl and check the&nbsp;<strong>Content<\/strong> report for the \u201cPages without a meta description\u201d issue. (You can even use <a href=\"https:\/\/ahrefs.com\/patches\">Site Audit\u2019s Patches<\/a> feature to automatically write thousands of meta descriptions for&nbsp;you.)<\/p>\n<p dir=\"auto\" data-line=\"352\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-195842\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-17.png\" alt width=\"952\" height=\"828\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-17.png 952w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-17-489x425.png 489w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-17-768x668.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\"><\/p>\n<p dir=\"auto\" data-line=\"352\"><\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"18. Optimize your images\" data-section=\"18-optimize-your-images\">\n<h2 id=\"18-optimize-your-images\" class=\"code-line\" dir=\"auto\" data-line=\"354\">18. Optimize your images<\/h2>\n<\/div><\/div>\n<p class=\"code-line\" dir=\"auto\" data-line=\"356\">Images can drive traffic through Google Images and help your pages rank better by improving user experience.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"358\">Quick image optimization wins:<\/p>\n<ul class=\"code-line\" dir=\"auto\" data-line=\"360\">\n<li class=\"code-line\" dir=\"auto\" data-line=\"360\"><strong>Use descriptive file names<\/strong>: \u201cblue-running-shoes.jpg\u201d beats \u201cIMG_4521.jpg\u201d.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"361\"><strong>Add alt text<\/strong>: Describe what\u2019s in the image for accessibility and&nbsp;SEO.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"362\"><strong>Compress images<\/strong>: Large files slow your page. Use tools like Squoosh or ShortPixel..<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"363\"><strong>Choose the right format<\/strong>: WebP offers better compression than JPG or PNG for most&nbsp;uses.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"364\"><strong>Specify dimensions<\/strong>: Set width and height to prevent layout shifts (helps CLS).<\/li>\n<\/ul>\n<p class=\"code-line\" dir=\"auto\" data-line=\"366\">For product pages and how-to guides, unique images often outperform stock photos. They give searchers a reason to click your result in Google Images.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"368\"><a href=\"https:\/\/app.ahrefs.com\/site-audit\">Site Audit<\/a> can automatically flag missing alt text and oversized images across your entire site:<\/p>\n<p dir=\"auto\" data-line=\"368\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-195843\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-18.png\" alt width=\"1248\" height=\"850\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-18.png 1248w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-18-624x425.png 624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-18-768x523.png 768w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\"><\/p>\n<p dir=\"auto\" data-line=\"370\"><\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"19. Add video where it makes sense\" data-section=\"19-add-video-where-it-makes-sense\">\n<h2 id=\"19-add-video-where-it-makes-sense\" class=\"code-line\" dir=\"auto\" data-line=\"370\">19. Add video where it makes&nbsp;sense<\/h2>\n<\/div><\/div>\n<p class=\"code-line\" dir=\"auto\" data-line=\"372\">Video can increase time on page, and for some queries, video results dominate the&nbsp;SERP.<\/p>\n<p dir=\"auto\" data-line=\"372\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-195844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-19.jpg\" alt width=\"1762\" height=\"1208\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-19.jpg 1762w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-19-620x425.jpg 620w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-19-768x527.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/seo-tips-19-1536x1053.jpg 1536w\" sizes=\"auto, (max-width: 1762px) 100vw, 1762px\"><\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"374\">You don\u2019t need to create video for every page. Focus&nbsp;on:<\/p>\n<ul class=\"code-line\" dir=\"auto\" data-line=\"376\">\n<li class=\"code-line\" dir=\"auto\" data-line=\"376\"><strong>How-to content<\/strong>: Showing is often better than telling.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"377\"><strong>Product reviews<\/strong>: Buyers want to see products in action.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"378\"><strong>Queries where video already ranks<\/strong>: Check the SERP&nbsp;first.<\/li>\n<\/ul>\n<p class=\"code-line\" dir=\"auto\" data-line=\"380\">If you already have YouTube videos, embed them in relevant blog posts. This gives the video more exposure and makes your page more comprehensive.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"382\">Keep video loading fast by using lazy loading and hosting on YouTube or Vimeo rather than self-hosting large&nbsp;files.<\/p>\n<p dir=\"auto\" data-line=\"382\"><\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"20. Fix basic technical SEO issues\" data-section=\"20-fix-basic-technical-seo-issues\">\n<h2 id=\"20-fix-basic-technical-seo-issues\" class=\"code-line\" dir=\"auto\" data-line=\"384\">20. Fix basic technical SEO issues<\/h2>\n<\/div><\/div>\n<p class=\"code-line\" dir=\"auto\" data-line=\"386\">Technical SEO sounds intimidating, but many fixes are straightforward.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"388\">Start with these quick&nbsp;wins:<\/p>\n<ul class=\"code-line\" dir=\"auto\" data-line=\"390\">\n<li class=\"code-line\" dir=\"auto\" data-line=\"390\"><strong>Submit a sitemap<\/strong>&nbsp;\u2013 Go to Google Search Console &gt; Sitemaps and submit your XML sitemap<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"391\"><strong>Fix crawl errors<\/strong>&nbsp;\u2013 Check the Pages report in Search Console for pages Google can\u2019t access<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"392\"><strong>Ensure mobile-friendliness<\/strong>&nbsp;\u2013 Most themes are mobile-responsive now, but test yours with Google\u2019s Mobile-Friendly Test<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"393\"><strong>Use HTTPS<\/strong>&nbsp;\u2013 If you\u2019re still on HTTP, get an SSL certificate. Most hosts offer free ones via Let\u2019s Encrypt.<\/li>\n<li class=\"code-line\" dir=\"auto\" data-line=\"394\"><strong>Check for duplicate content<\/strong>&nbsp;\u2013 Use canonical tags to point Google to the preferred version of similar pages<\/li>\n<\/ul>\n<p class=\"code-line\" dir=\"auto\" data-line=\"396\">Site Audit catches most of these issues automatically. Run a crawl and work through the issues sorted by importance.<\/p>\n<p class=\"code-line\" dir=\"auto\" data-line=\"398\"><\/p><div class=\"recommendation\"><div class=\"recommendation-title\">The beginner\u2019s guide to technical SEO<\/div><div class=\"recommendation-content\">\n<p dir=\"auto\" data-line=\"398\">Get started with technical SEO by reading our beginner\u2019s guide: <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">The Beginner\u2019s Guide to Technical SEO<\/a>.<\/p>\n<p dir=\"auto\" data-line=\"398\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/desktop_EN-1.png\"><\/p>\n<p dir=\"auto\" data-line=\"398\"><\/p><\/div><\/div>\n<h2 class=\"wp-block-heading\">Get more SEO&nbsp;tips<\/h2>\n\n\n\n<p>Watch the video below or take <a href=\"https:\/\/ahrefs.com\/academy\/seo-training-course\">our free SEO course for beginners<\/a> to learn more tips and ideas for improving your <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\">SEO strategy<\/a> and ranking higher.<\/p>\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-iiu3gji3kw4\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-iiu3gji3kw4\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/IIU3GJi3kW4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/IIU3GJi3kW4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p>There are also lots of little SEO tactics you can do to boost search traffic. Examples include optimizing your page title and meta description (take inspiration from Google Ads), optimizing images to get more traffic from Google Images, and&nbsp;more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Below are a few simple search engine optimization (SEO) tips to help you do&nbsp;that.&nbsp; Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five with few backlinks, that\u2019s usually a sign of<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[336],"class_list":["post-161732","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 Easy SEO Tips for Higher Rankings and Better AI Visibility<\/title>\n<meta name=\"description\" content=\"If you want more traffic to your website, you need to rank higher for keywords that people are searching for. 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