{"id":16083,"date":"2018-08-16T06:13:25","date_gmt":"2018-08-16T14:13:25","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=16083"},"modified":"2025-07-21T11:32:36","modified_gmt":"2025-07-21T16:32:36","slug":"website-traffic","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/website-traffic\/","title":{"rendered":"Find Out How Much Traffic a Website Gets: 3 Ways Compared"},"content":{"rendered":"
Do you want to see how much traffic a website gets? There are a few different ways to do this.<\/div>\n

Before I get to those, though, here\u2019s an important point:<\/p>\n

If you own the website, there\u2019s no need to estimate. You can install Ahrefs\u2019 Web Analytics<\/a> or Google Analytics<\/a> (for free) and see close to exact traffic numbers.<\/p>\n

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Ahrefs\u2019 blog growth<\/a>, via Google Analytics<\/p><\/div>\n

Sidenote.<\/div> Server log file analysis can provide even more data about your traffic, as explained in this article<\/a>. <\/div>\n

But as you\u2019re reading this article, I\u2019ll hazard a guess that you don\u2019t own the website in question, right?<\/p>\n

You\u2019re probably trying to guess how much traffic your competitor gets, and it\u2019s unlikely that they\u2019ll share their Google Analytics with you.<\/p>\n

In this post, I\u2019ll run through three<\/strong> ways to get traffic estimates for any website.<\/p>\n

Method 1. Use a traffic estimation tool<\/h2>\n

There are two types of traffic estimation tools:<\/p>\n

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  1. Tools that estimate total traffic: <\/strong>Visitors to your website can come from all kinds of places: search engines; forums; social media; etc. These tools estimate the total amount of traffic from all<\/em> sources.<\/li>\n
  2. Tools that estimate only organic traffic<\/strong>: Most websites get a good chunk of their traffic from search engines like Google; this is called \u201corganic traffic.\u201d Estimates from these tools don\u2019t take into account traffic from any other sources (e.g., social media) besides organic traffic.<\/li>\n<\/ol>\n

    Let\u2019s explore each of these in more detail.<\/p>\n

    1. Find out how much traffic a website gets in total<\/h3>\n

    Here at Ahrefs, we tried all the leading total<\/strong> traffic estimation tools and did a few small internal experiments to find out which was most accurate, and SimilarWeb<\/a> won.<\/p>\n

    SimilarWeb shows a bunch of traffic-related stats, including:<\/p>\n