{"id":159525,"date":"2023-05-18T00:03:39","date_gmt":"2023-05-18T05:03:39","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=159525"},"modified":"2023-05-18T00:03:43","modified_gmt":"2023-05-18T05:03:43","slug":"how-to-promote-product","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-promote-product\/","title":{"rendered":"13 Effective (And Low-Cost) Ways to Promote a Product"},"content":{"rendered":"\n<div class=\"intro-txt\">Promoting a product while low on cash\u2014every company goes through this&nbsp;phase.<\/div>\n\n\n\n<p>But the good news is you don\u2019t need to spend a ton of money to get your product in front of the right audience.<\/p>\n\n\n\n<p>We\u2019ll start with things you can do for a product launch and move on to promotion tactics you can use at any&nbsp;stage.&nbsp;<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Build excitement on social media\" data-section=\"build-excitement-on-social-media\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Build excitement on social media&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Social media can be used for pre-launch marketing in many&nbsp;ways.&nbsp;<\/p>\n\n\n\n<p>For example, if you\u2019re launching something you know people are going to be super excited about, you can capitalize on that by \u201cleaking\u201d product information before the launch.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/MetaMax_labs\/status\/1650820500224974854\n<\/div><\/figure>\n\n\n\n<p>This will help turn that potential demand for a solution into anticipation for your product.&nbsp;<\/p>\n\n\n\n<p>Even simple means can do the job here, such as a countdown to launch day or a special pre-launch giveaway.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1153\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-5.jpg\" alt=\"Pre-launch giveaway example\" class=\"wp-image-159566\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-5.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-5-680x392.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-5-768x443.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-5-1536x886.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>One important thing to note is this tactic has little chance of succeeding if you have zero networking.&nbsp;<\/p>\n\n\n\n<p>However, this is something you should definitely try&nbsp;out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you have at least some following on social media.&nbsp;<\/li>\n\n\n\n<li>If you\u2019re an active member of relevant communities.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Send PR notes to industry websites\" data-section=\"send-pr-notes-to-industry-websites\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Send PR notes to industry websites&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Oldie but goodie. A PR note, aka press release, is an official statement delivered to members of the media. It\u2019s used to share something newsworthy with the aim of securing media coverage.<\/p>\n\n\n\n<p>Brands have been sending out PR notes before you and I were born\u2014and it still works&nbsp;today.&nbsp;<\/p>\n\n\n\n<p>Why? Part of the job of news websites is to inform their readers about new and exciting products they can use to help them at work or make their life simpler\u2014and that product could be the one you\u2019ve been developing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1688\" height=\"782\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-5.jpg\" alt=\"News based on a press release\" class=\"wp-image-159567\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-5.jpg 1688w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-5-680x315.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-5-768x356.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-5-1536x712.jpg 1536w\" sizes=\"auto, (max-width: 1688px) 100vw, 1688px\"><\/figure>\n\n\n\n<p>The key to this tactic is to send your press release ahead of your launch to give journalists time to prepare.&nbsp;<\/p>\n\n\n\n<p>Moreover, you may want to shortlist a few important media outlets and offer them to be the first to get their hands on the product.&nbsp;<\/p>\n\n\n\n<p>To learn the art of creating and distributing PR notes (and get a free template), check out our guide: <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-press-release\/\">How to Write a Press Release<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Launch on a listing platform\" data-section=\"launch-on-a-listing-platform\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Launch on a listing platform<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Product Hunt, AlternativeTo, Hacker News. These are some of the listing platforms you can use to tell the world about your product.&nbsp;<\/p>\n\n\n\n<p>They\u2019re great for product promotion for two reasons: the community and the distribution mechanism.&nbsp;<\/p>\n\n\n\n<p>When adding your product to those platforms, you\u2019re not launching to the void. People gather around those platforms to see new products, try them, and share their experiences. And when you launch something users truly appreciate, you get rewarded with more exposure on the platform. And so, the cycle continues: more viewers, more comments\/upvotes, more exposure.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-5.png\" alt=\"Product stats on Product Hunt\" class=\"wp-image-159568\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-5.png 1682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-5-680x268.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-5-768x303.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-5-1536x606.png 1536w\" sizes=\"auto, (max-width: 1682px) 100vw, 1682px\"><figcaption class=\"wp-element-caption\">Product Hunt helped us promote our free Webmaster Tools.<\/figcaption><\/figure>\n\n\n\n<p>Some other benefits of listing platforms:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feedback<\/strong> \u2013 If you want to learn how to improve your product to get more customers, you\u2019re likely going to get some. Of course, everybody will be able to see the comments, so keep in mind this is a double-edged sword.&nbsp;<\/li>\n\n\n\n<li><strong>Credibility<\/strong> \u2013 The platforms act as social proof that can build trust in your product.<\/li>\n\n\n\n<li><strong>Virality<\/strong> \u2013 In the best-case scenario, your product becomes really popular, and the community starts to recommend it outside the platform.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Check out <a href=\"https:\/\/www.producthunt.com\/launch\">Product Hunt\u2019s case studies<\/a>. They show how the above benefits helped grow popular products like Notion and&nbsp;Loom.&nbsp;<\/p>\n\n\n\n<p>While most listing platforms will have that same community aspect, they will have their differences and unique features, so make sure to learn a bit about&nbsp;them.<\/p>\n\n\n\n<p>For example, Product Hunt gives you the ability to advertise on its platform, while AlternativeTo allows you to list your product as an alternative to a staple in the industry and piggyback on its popularity.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"1286\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-3.png\" alt=\"SERP for &quot;photoshop alternatives&quot;\" class=\"wp-image-159570\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-3.png 1720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-3-568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-3-768x574.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-3-1536x1148.png 1536w\" sizes=\"auto, (max-width: 1720px) 100vw, 1720px\"><figcaption class=\"wp-element-caption\">Photoshop alternatives get an estimated 6.5K searches in the U.S. alone every month. Some of that search volume goes to products listed on AlternativeTo.<\/figcaption><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Partner up with influencers\" data-section=\"partner-up-with-influencers\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Partner up with influencers&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Influencer marketing is about working with popular internet personalities to promote your brand\u2019s message, products, or services.<\/p>\n\n\n\n<p>Just to be clear, not all influential people in a given niche will be open for sponsored content. But for those who are, and there are a lot of them, sponsored content is one of the monetization methods without which their channel probably wouldn\u2019t exist.&nbsp;<\/p>\n\n\n\n<p>There are influencers \u201csuitable\u201d for just about any kind of budget and most industries. Since we\u2019re talking about low-cost tactics here, I\u2019d recommend reaching out to nano and micro influencers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-4.png\" alt=\"Five types of influencers\" class=\"wp-image-159571\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-4.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-4-470x425.png 470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-4-768x694.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-4-1536x1388.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Their reach may be relatively low, but they may sit in the right niche for your product and have a strong engagement with their audience.<\/p>\n\n\n\n<p>As a matter of fact, even big brands work with micro influencers. For instance, Peugeot, the European car manufacturer, invited micro influencers to the Brussels Motor Show to share their experience and promote the brand (<a href=\"https:\/\/www.influo.com\/blog\/how-peugeot-does-influencer-marketing\/\">case study<\/a>).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1114\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-9.jpg\" alt=\"Micro influencer campaign example\" class=\"wp-image-159572\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-9.jpg 1620w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-9-618x425.jpg 618w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-9-768x528.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-9-1536x1056.jpg 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\"><\/figure>\n\n\n\n<p>While we\u2019re talking about costs, it\u2019s worth mentioning that some influencers may be open to non-cash compensation, such&nbsp;as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sponsoring a giveaway for their audience.&nbsp;<\/li>\n\n\n\n<li>Receiving freebies\/swag.&nbsp;<\/li>\n\n\n\n<li>Getting invites to exclusive events.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>There are all sorts of ways an influencer can promote your product. These include hosting giveaways, doing product reviews, sharing your best content, or just doing product placements. And they don\u2019t necessarily need to be one-off campaigns. They can be the start of a long business relationship.&nbsp;<\/p>\n\n\n\n<p>How do you find the right kind of influencer? Luckily, there are tools for that: <a href=\"https:\/\/socialblade.com\/\">Social Blade<\/a>, <a href=\"https:\/\/www.heepsy.com\/\">Heepsy<\/a>, and <a href=\"https:\/\/sparktoro.com\/\">SparkToro<\/a>, among others.&nbsp;<\/p>\n\n\n\n<p>Next, you need to vet them in terms of things like recognition and resonance, reach out, and develop an influencer agreement. We share some tips on how to go through all that in our guide to <a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">influencer marketing for beginners<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Create an optimized landing page\" data-section=\"create-an-optimized-landing-page\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Create an optimized landing page&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>By an optimized landing page, I mean a page optimized for search engines like Google.&nbsp;<\/p>\n\n\n\n<p>An optimized page is set up to rank for relevant keywords and generate free, passive, and consistent traffic. It\u2019s just like the landing page for our free <a href=\"https:\/\/ahrefs.com\/traffic-checker\">website traffic checker<\/a>, which was optimized for, you guessed it, the \u201cwebsite traffic checker\u201d keyword. It ranks in the top 10 for this keyword and over 400 other relevant keywords.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1468\" height=\"1002\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-5.png\" alt=\"Organic keywords report in Ahrefs' Site Explorer\" class=\"wp-image-159574\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-5.png 1468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-5-623x425.png 623w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-5-768x524.png 768w\" sizes=\"auto, (max-width: 1468px) 100vw, 1468px\"><\/figure>\n\n\n\n<p>Taking all keywords together, Google sends us about 31,000 visits each month without any ad spend from our&nbsp;side.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image4-6.png\" alt=\"Organic traffic data, via Ahrefs\" class=\"wp-image-159576\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image4-6.png 1728w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image4-6-680x207.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image4-6-768x234.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image4-6-1536x468.png 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\"><\/figure>\n\n\n\n<p>The key to optimizing a landing page for SEO is finding a relevant keyword with the right kind of search intent. This means that the current SERPs for this keyword should imply that the searcher might be looking for a page offering a product and not, say, curated lists of products or guides.&nbsp;<\/p>\n\n\n\n<p>Let me unpack this with an example.<\/p>\n\n\n\n<p>Below you will find a comparison of two keywords. The one on the left shows a strong presence of product landing pages\u2014a good sign you may rank for this with a product landing page. The one on the right shows no product landing pages. Thus, trying to target that with a landing page is not impossible, but certainly hard.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"1714\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image-7-1.jpg\" alt=\"Search intent comparison of two keywords\" class=\"wp-image-159647\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image-7-1.jpg 2036w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image-7-1-505x425.jpg 505w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image-7-1-768x647.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image-7-1-1536x1293.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\"><\/figure>\n\n\n\n<p>Here\u2019s a breakdown of how optimizing a product landing page&nbsp;works:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use an SEO tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to find relevant keywords that imply that the searcher may be looking for a product&nbsp;<\/li>\n\n\n\n<li>Design the page for search intent; include information that should be helpful for the reader<\/li>\n\n\n\n<li>Optimize on-page SEO technicals (such as title tag, URL, and images)&nbsp;<\/li>\n\n\n\n<li>Add relevant internal links<\/li>\n\n\n\n<li>Build backlinks<\/li>\n<\/ol>\n\n\n\n<p>Head on to our guide on <a href=\"https:\/\/ahrefs.com\/blog\/landing-page-seo\/\">optimizing landing pages<\/a> and learn all the details.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Promote to your existing audience\" data-section=\"promote-to-your-existing-audience\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Promote to your existing audience&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Got some social media following or an email list? Great! Use it for promoting your new product.<\/p>\n\n\n\n<p>These contacts already know your brand, and that\u2019s the first step to them becoming paying customers.&nbsp;<\/p>\n\n\n\n<p>On top of that, if you already have some satisfied customers, chances are they\u2019ll be interested in the next product just because they liked the previous one. Statistically, the probability of selling to an existing customer is 60%\u201370%, while the probability of selling to a new prospect is 5%\u201320% (<a href=\"https:\/\/www.clickz.com\/are-ecommerce-customer-retention-strategies-improving\/105454\/\">source<\/a>).<\/p>\n\n\n\n<p>To illustrate, Apple values returning customers so much that it offers to buy back their old iPhones.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1828\" height=\"942\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-5.jpg\" alt=\"Apple trade-in program for returning customers\" class=\"wp-image-159580\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-5.jpg 1828w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-5-680x350.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-5-768x396.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-5-1536x792.jpg 1536w\" sizes=\"auto, (max-width: 1828px) 100vw, 1828px\"><\/figure>\n\n\n\n<p>A couple of things to keep in mind when promoting to your existing audience. You should:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consider segmenting the audience before messaging them. You may want to craft messages adjusted for the stage of the <a href=\"https:\/\/ahrefs.com\/blog\/buyers-journey\/\">buyer journey<\/a>.&nbsp;<\/li>\n\n\n\n<li>Be careful with any special deals for selected groups; instead offer something for everyone.&nbsp;<\/li>\n\n\n\n<li>Follow up with the most engaged people directly. People who gave you constructive feedback or were vocal about new features are the ones you\u2019d want to message directly.&nbsp;<\/li>\n\n\n\n<li>Be prepared to pay for reach boosts on social media. They likely won\u2019t cost you a fortune, but don\u2019t expect to reach your entire following for free (social media doesn\u2019t work that way anymore).<\/li>\n\n\n\n<li>Make sure your followers and subscribers are not the last to learn about something.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Create educational SEO content\" data-section=\"create-educational-seo-content\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Create educational SEO content&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Educational SEO content is content designed to rank in Google <em>and <\/em>show users how they can benefit from your product at the same&nbsp;time.&nbsp;<\/p>\n\n\n\n<p>This kind of content promotes your product by bringing free, passive traffic from search engines to your website.&nbsp;<\/p>\n\n\n\n<p>The key here is organic traffic potential. While typical educational content can be created around any topic that supports product adoption, for SEO content, you need keywords with search demand to start&nbsp;with.<\/p>\n\n\n\n<p>For example, since <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> is an SEO tool, we can create educational SEO content for topics such as keyword research, link building, technical SEO, online marketing, and so&nbsp;on.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-4.png\" alt=\"Traffic Potential of keywords, via Ahrefs\" class=\"wp-image-159582\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-4.png 1292w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-4-680x266.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-4-768x301.png 768w\" sizes=\"auto, (max-width: 1292px) 100vw, 1292px\"><\/figure>\n\n\n\n<p>When you add up hundreds of keywords together, you get a considerable sum of consistent traffic that brings you visitors even years after publishing the content.&nbsp;<\/p>\n\n\n\n<p>Creating content like that follows the same, typical search engine optimization path:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find good keywords<\/li>\n\n\n\n<li>Create quality content<\/li>\n\n\n\n<li>Build links to&nbsp;it<\/li>\n<\/ol>\n\n\n\n<p>The unofficial fourth point of that list is \u201cwait.\u201d Because the downside of optimizing for search engines is that it takes time to rank\u2014<a href=\"https:\/\/ahrefs.com\/blog\/how-long-does-seo-take\/\">typically three to six months<\/a>. So while this is a great way to promote your product, it probably shouldn\u2019t be the only&nbsp;one.&nbsp;<\/p>\n\n\n\n<p>Also, the thing is this: If you don\u2019t try to rank for your relevant keywords, your competitors will. And if so, you\u2019re going to miss out on all of that traffic. So check out our <a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">guide to SEO content for beginners<\/a> and learn how to bring home some of that search demand.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Leverage affiliate marketing\" data-section=\"leverage-affiliate-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Leverage affiliate marketing&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Affiliate marketing is when a third party (the affiliate) promotes a product of the merchant (you) and earns a commission.&nbsp;<\/p>\n\n\n\n<p>There are basically two ways you can go about this marketing tactic:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Join an <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing-programs\/\">affiliate marketing program<\/a> like ClickBank or GiddyUp&nbsp;<\/li>\n\n\n\n<li>Create and manage your own affiliate program&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>While the latter option allows you more customization and you won\u2019t be paying anyone any fees, the first option is probably the best choice for beginners. It\u2019s less time consuming, less prone to errors, and it can likely be the most cost effective (fees are usually low, and you won\u2019t need to build any infrastructure).&nbsp;<\/p>\n\n\n\n<p>Prepare to hand out from 5% to even 50% of the revenue you get through affiliates. This may sound expensive. But remember: You don\u2019t need to pay up front, and the affiliate does all the&nbsp;work.&nbsp;<\/p>\n\n\n\n<p>Plus, until that affiliate makes a sale, that\u2019s basically free promotion.&nbsp;<\/p>\n\n\n\n<p>How do affiliates promote products? Similarly to influencers, they create the kind of content they are best at and distribute it on various channels.&nbsp;<\/p>\n\n\n\n<p>Some of the most popular affiliate content formats are how-tos, tutorials, and reviews. Here\u2019s an example from the prominent finance blog, Making Sense of&nbsp;Cents.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1648\" height=\"778\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-4.png\" alt=\"Affiliate marketing example\" class=\"wp-image-159583\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-4.png 1648w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-4-680x321.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-4-768x363.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-4-1536x725.png 1536w\" sizes=\"auto, (max-width: 1648px) 100vw, 1648px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">Affiliate Marketing for Beginners: What It Is + How to Succeed<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Get featured in directories, rankings, and reviews\" data-section=\"get-featured-in-directories-rankings-and-reviews\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Get featured in directories, rankings, and reviews&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The demand for top products in any category is consistently high. You can see that in search queries. Here are some examples:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"388\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-5.png\" alt=\"Volume in the U.S. and global volume of sample keywords\" class=\"wp-image-159585\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-5.png 878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-5-680x301.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-5-768x339.png 768w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\"><figcaption class=\"wp-element-caption\">Volume in this case refers to the search volume in the U.S., and GV refers to the global volume.<\/figcaption><\/figure>\n\n\n\n<p>This means a lot of people are already looking for products like&nbsp;yours.&nbsp;<\/p>\n\n\n\n<p>But the problem is the <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">ranking difficulty<\/a> for these search queries will be too high to try to rank with your own content. Because these kinds of queries are usually dominated by authoritative websites with tons of backlinks.&nbsp;<\/p>\n\n\n\n<p>Solution: Get included in what\u2019s already ranking. It\u2019s your shortcut to the #1 page on Google for all of those hard-to-rank keywords.&nbsp;<\/p>\n\n\n\n<p>Of course, this is easier said than done. It all depends on how good your product is, and the editors will always have the final say. However, what can definitely help is to work on your&nbsp;pitch:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show them why your product is a serious contender in comparison to what they already have on the&nbsp;list<\/li>\n\n\n\n<li>Make a strong case of why their audience will love your product<\/li>\n\n\n\n<li>Flash the recognition you already got&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Also, note that people don\u2019t just look for the \u201cbest\u201d products. They also look for products that fill a specific need: for beginners, for marketers, for teams, under $100,&nbsp;etc.&nbsp;<\/p>\n\n\n\n<p>Those keywords will likely have less search demand but could still have a high conversion potential. You can use a keyword research tool to find these keywords first and then pitch the sites that rank for&nbsp;them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"898\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-6.png\" alt=\"Keywords showing search demand for specific type of software\" class=\"wp-image-159587\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-6.png 856w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-6-405x425.png 405w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-6-768x806.png 768w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\"><figcaption class=\"wp-element-caption\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/figcaption><\/figure>\n\n\n\n<p>You can also find great opportunities if you follow links to your competitors. Here\u2019s how it works in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your competitor\u2019s URL&nbsp;<\/li>\n\n\n\n<li>Go to the <strong>Backlinks <\/strong>report<\/li>\n\n\n\n<li>Enter the word \u201ctool\u201d in the <strong>Ref. page URL<\/strong> filter&nbsp;<\/li>\n\n\n\n<li>Set the mode to <strong>Group by similar<\/strong> and sort the pages by <strong>Page traffic <\/strong>(to show the pages with the most organic traffic first)<\/li>\n\n\n\n<li>Open referring pages and see if you can get a good angle to pitch your product&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"986\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-3.png\" alt=\"How to find pages to pitch by tracing backlinks\" class=\"wp-image-159589\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-3-680x335.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-3-768x379.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-3-1536x758.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">You can also turn on the \u201cDofollow\u201d filter to prioritize pages that are likely to give a \u201cfollowed\u201d link, which will have a bigger impact on SEO than nofollow links.&nbsp;\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-9.png\" alt=\"&quot;Dofollow&quot; filter in Ahrefs Backlinks report\" class=\"wp-image-159590\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-9.png 1228w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-9-680x167.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-9-768x189.png 768w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/resource-page-link-building\/\">Resource Page Link Building: The Only Guide You Need<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Write guest posts\" data-section=\"write-guest-posts\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Write guest&nbsp;posts&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Guest posting or guest blogging is when you write for other&nbsp;blogs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"758\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-4.png\" alt=\"Guest post example\" class=\"wp-image-159592\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-4.png 1736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-4-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-4-768x335.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-4-1536x671.png 1536w\" sizes=\"auto, (max-width: 1736px) 100vw, 1736px\"><\/figure>\n\n\n\n<p>The trick here will be to pitch only those topics where you can naturally feature your product. You don\u2019t need to make the entire article literally about your product. A good, contextual mention can also create awareness about your product.&nbsp;<\/p>\n\n\n\n<p>Another thing to consider when guest blogging is the SEO aspect. In fact, a lot of marketers pursue this tactic only for the&nbsp;links.&nbsp;<\/p>\n\n\n\n<p>This means you can prioritize websites that can give you a good&nbsp;link.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1857\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2.png\" alt=\"Six traits of a good link\" class=\"wp-image-159594\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2-412x425.png 412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2-768x792.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2-1489x1536.png 1489w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>You can learn how to tell the difference between high-quality and low-quality links in our full guide to<a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\"> link building<\/a>. But for now, let\u2019s focus on arguably the two most important link quality factors: authority and relevance.<\/p>\n\n\n\n<p>While relevance is something you can quite easily infer from the topics that the site covers, authority is not that transparent.&nbsp;<\/p>\n\n\n\n<p>To get a good idea of a site\u2019s authority, you\u2019ll need an SEO tool. You can use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a> as you use Google or check each site you want to pitch for free with our <a href=\"https:\/\/ahrefs.com\/website-authority-checker\">website authority checker<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1812\" height=\"1006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2.png\" alt=\"Website authority checker by Ahrefs\" class=\"wp-image-159596\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2.png 1812w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-680x378.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-768x426.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-1536x853.png 1536w\" sizes=\"auto, (max-width: 1812px) 100vw, 1812px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for SEO: How to Build High-Quality Links at Scale<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Pitch yourself as a podcast guest\" data-section=\"pitch-yourself-as-a-podcast-guest\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Pitch yourself as a podcast guest&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Using podcasts as a promotional tactic works similarly to guest blogging: You talk about a topic relevant to your product, and that gives you an opportunity to introduce it to the audience. Plus, you can land a quality link&nbsp;too.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2.png\" alt=\"Podcast example that acts as product promotion\" class=\"wp-image-159598\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-680x284.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-768x321.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-1536x642.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>But the difference here is that the mere fact you\u2019ve been invited to star on a podcast makes you and everything you do interesting. So I\u2019d say it can help to generate awareness of your product even if it\u2019s mentioned only in the description of the episode.&nbsp;<\/p>\n\n\n\n<p>That said, the best podcast topics will be the ones&nbsp;that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Appeal to the podcast\u2019s audience.<\/li>\n\n\n\n<li>Haven\u2019t been covered already.<\/li>\n\n\n\n<li>Align with your experience.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1293\" height=\"1600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-6.png\" alt=\"How to find the best podcast topics\" class=\"wp-image-159599\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-6.png 1293w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-6-343x425.png 343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-6-768x950.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-6-1241x1536.png 1241w\" sizes=\"auto, (max-width: 1293px) 100vw, 1293px\"><\/figure>\n\n\n\n<p>And here\u2019s a neat trick for finding uncovered topics (courtesy of <a href=\"https:\/\/respona.com\/blog\/how-to-pitch-a-podcast\/\">Respona<\/a>): use <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">Google search operators<\/a>. For instance, <code>site:podcast.everyonehatesmarketers.com AND \"omnichannel marketing\"<\/code> shows that this topic hasn\u2019t been covered by the host of the&nbsp;show.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1446\" height=\"1080\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-6.png\" alt=\"Using Google search operators to find uncovered topics by any podcast\" class=\"wp-image-159600\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-6.png 1446w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-6-569x425.png 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-6-768x574.png 768w\" sizes=\"auto, (max-width: 1446px) 100vw, 1446px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/respona.com\/blog\/how-to-pitch-a-podcast\/\">How to Pitch a Podcast: Lessons From Sending Over 1,000 Emails<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/podcast-link-building\/\">How to Use Podcasts for Link Building<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Introduce a referral program\" data-section=\"introduce-a-referral-program\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Introduce a referral program&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A referral program is a marketing tactic that encourages users to advocate your product in exchange for rewards such as cash, freebies, or product upgrades.&nbsp;<\/p>\n\n\n\n<p>You\u2019ve probably heard about some big companies like Dropbox, PayPal, or Uber using referral marketing. But don\u2019t think this tactic is only restricted to big companies like them. In fact, referral programs were implemented in the early stages of these businesses and were found to be a crucial factor in their growth.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"673\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-6-1.jpg\" alt=\"PayPal referral program: 2001 and now\" class=\"wp-image-159601\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-6-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-6-1-680x229.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-6-1-768x259.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-6-1-1536x517.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-6-1-650x220.jpg 650w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><figcaption class=\"wp-element-caption\">PayPal in 2001 (left) and now (right). Even after over 20 years, it still uses the referral program.<\/figcaption><\/figure>\n\n\n\n<p>Statistically, a referral from a friend, family member, or colleague is one of the most effective ways to acquire customers since word of mouth is one of the most trustworthy marketing channels (<a href=\"https:\/\/www.nielsen.com\/insights\/2021\/beyond-martech-building-trust-with-consumers-and-engaging-where-sentiment-is-high\/\">source<\/a>).&nbsp;<\/p>\n\n\n\n<p>It can also be one of the most cost-effective ways to acquire customers, but it all comes down to the cost of your program.&nbsp;<\/p>\n\n\n\n<p>To make your referral program successful, you need to consider three things.<\/p>\n\n\n\n<p>First, the attractiveness of the reward. What will be more attractive to your users: a discount on their next purchase, an upgrade, or maybe a charity donation? Consider also two-way rewards: for the referrer and the referee.&nbsp;<\/p>\n\n\n\n<p>Secondly, be careful about the cost of the reward to your business. PayPal basically gave out cash for signing up because the company figured out it\u2019d be less expensive than ads. Indeed, it led to rapid growth, but you can imagine how much they spent without a promise of revenue. It\u2019s a better idea to reward users who perform a specific action closely tied to your revenue.&nbsp;<\/p>\n\n\n\n<p>Also, consider the customer acquisition cost (aka CAC) of other marketing tactics. Use this as a benchmark; ideally, you want to keep the CAC of your referral program lower than other tactics.&nbsp;<\/p>\n\n\n\n<p>However, discretion is advised here. If you see that the users who come via referrals stay longer or spend more, a higher CAC could be justifiable.&nbsp;<\/p>\n\n\n\n<p>On a last note, referral programs may be tough to operate without dedicated software that generates referral links and allows you to track them. So consider a tool like <a href=\"https:\/\/www.referralcandy.com\/\">ReferralCandy<\/a> or <a href=\"https:\/\/viral-loops.com\/\">Viral Loops<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Show what early adopters say\" data-section=\"show-what-early-adopters-say\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Show what early adopters say&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Last but not least, you can share positive feedback from early adopters of your product.<\/p>\n\n\n\n<p>This way, you\u2019ll build social proof that will establish your credibility and increase the likelihood of people signing up for your product or even buying it. I\u2019m talking about sharing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quotes<\/li>\n\n\n\n<li>Rankings<\/li>\n\n\n\n<li>Awards&nbsp;<\/li>\n\n\n\n<li>Case studies&nbsp;<\/li>\n\n\n\n<li>Photos and videos from customers&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Some popular spots for placing social proof are sign-up forms, pricing pages, and product feature tours. But you can also experiment with their placement and see their impact on conversion.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"996\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-3.jpg\" alt=\"Customer testimonial example\" class=\"wp-image-159602\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-3.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-3-680x339.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-3-768x383.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-3-1536x765.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-3-400x200.jpg 400w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>It\u2019s great if you have testimonials from high-profile influencers or celebrities, but the truth is the voice of \u201cregular users\u201d matters too. I\u2019d argue that a product\u2019s ability to consistently meet the needs of its regular users is more valuable than a few endorsements from famous people.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/cxl.com\/blog\/is-social-proof-really-that-important\/\">Social Proof: What It Is and How to Use It (With Examples)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>If you can\u2019t spend a lot of money on product promotion, don\u2019t fret. You\u2019ll find more than enough ideas that don\u2019t rely on&nbsp;ads.<\/p>\n\n\n\n<p>However, this doesn\u2019t mean you need to give up ads completely. Something you can consider is reinvesting part of your revenue to try advertising tactics such&nbsp;as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertising on non-obvious platforms like Quora (<a href=\"https:\/\/ahrefs.com\/blog\/quora-ads\/\">case study<\/a>).&nbsp;<\/li>\n\n\n\n<li>Targeting niche keywords with low cost per click but possibly high business potential.<\/li>\n\n\n\n<li>Using dayparting (available in Google Ads).&nbsp;<\/li>\n\n\n\n<li>Optimizing conversion on your landing page.&nbsp;<\/li>\n\n\n\n<li>Increasing ad quality score to reduce the cost of&nbsp;bids.<\/li>\n<\/ul>\n\n\n\n<p>Got questions or comments? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a> or <a href=\"https:\/\/seocommunity.social\/@mako\">Mastodon<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; But the good news is you don\u2019t need to spend a ton of money to get your product in front of the right audience. We\u2019ll start with things you can do for a product launch and move on to<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[412],"class_list":["post-159525","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 Effective (And Low-Cost) Ways to Promote a Product<\/title>\n<meta name=\"description\" content=\"Promoting your product doesn&#039;t have to be expensive. Here&#039;s how to get the job done without spending a ton of money.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/how-to-promote-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Effective (And Low-Cost) Ways to Promote a Product\" \/>\n<meta property=\"og:description\" content=\"Affordable and effective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/how-to-promote-product\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-18T05:03:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-18T05:03:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-5.jpg\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Affordable and effective.\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-product\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-product\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"13 Effective (And Low-Cost) Ways to Promote a Product\",\"datePublished\":\"2023-05-18T05:03:39+00:00\",\"dateModified\":\"2023-05-18T05:03:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-product\\\/\"},\"wordCount\":3702,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-product\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/13-effective-and-low-cost-ways-to-by-mateusz-makosiewicz-marketing-1.jpg\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-product\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-product\\\/\",\"name\":\"13 Effective (And Low-Cost) Ways to Promote a Product\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-product\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-product\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/image18-5.jpg\",\"datePublished\":\"2023-05-18T05:03:39+00:00\",\"dateModified\":\"2023-05-18T05:03:43+00:00\",\"description\":\"Promoting your product doesn't have to be expensive. 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