{"id":158912,"date":"2023-05-12T00:16:28","date_gmt":"2023-05-12T05:16:28","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=158912"},"modified":"2025-08-08T08:15:53","modified_gmt":"2025-08-08T13:15:53","slug":"types-of-content-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/types-of-content-marketing\/","title":{"rendered":"25 Types of Content You Can Use for Content Marketing"},"content":{"rendered":"\n<div class=\"intro-txt\">What type of content should you create for your content marketing?<\/div>\n\n\n\n<p>From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Blog posts\" data-section=\"blog-posts\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Blog&nbsp;posts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Blog posts are a great way to educate your audience and \u201csell\u201d what you do in the process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">list of free keyword research tools<\/a> features four of our own&nbsp;tools.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"808\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3.png\" alt=\"Ahrefs' post on free keyword research tools\n\" class=\"wp-image-158981\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3-680x275.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3-768x310.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3-1536x621.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>If you want consistent traffic to your blog posts, write about topics people search for on Google and <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">use SEO to rank high<\/a>.<\/p>\n\n\n\n<p>How can you find these topics?<\/p>\n\n\n\n<p>Look at which of your competitors\u2019 posts get the most organic search traffic.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter a popular industry blog<\/li>\n\n\n\n<li>Go to the <strong>Top pages<\/strong> report<\/li>\n\n\n\n<li>Toggle <strong>SERP titles<\/strong> on&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"962\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3.png\" alt=\"Top pages report, via Ahrefs' Site Explorer\n\" class=\"wp-image-158982\" style=\"width:554px;height:481px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3-490x425.png 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3-768x667.png 768w\" sizes=\"auto, (max-width: 1108px) 100vw, 1108px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-blog-post\/\">How to Write a Blog Post (That People Actually Want to Read) in 9 Steps<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Videos\" data-section=\"videos\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Videos<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Videos are a great way to reach a wide audience and show your product or service in action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Our video on lesser-known link building tactics shows how you can execute them with the help of our toolset.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-b5jmqig8fju\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-b5jmqig8fju\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/B5jmQig8FJU?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/B5jmQig8FJU?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>If you\u2019re starting out with no audience, the best way to generate traffic to your videos is to rank high on YouTube. You can do this by targeting topics people are searching for on YouTube.<\/p>\n\n\n\n<p>Here\u2019s how to find these topics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Switch the tab to <strong>YouTube<\/strong><\/li>\n\n\n\n<li>Enter one or a few relevant keywords<\/li>\n\n\n\n<li>Go to the <strong>Matching terms <\/strong>report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1694\" height=\"1110\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3.png\" alt=\"Finding &quot;YouTube&quot; keywords, via Ahrefs' Keywords Explorer\" class=\"wp-image-158984\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3.png 1694w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3-649x425.png 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3-768x503.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3-1536x1006.png 1536w\" sizes=\"auto, (max-width: 1694px) 100vw, 1694px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\">YouTube SEO: How to Rank Your Videos From Start to Finish<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Podcasts\" data-section=\"podcasts\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Podcasts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Podcasts are a great way to build brand awareness, reach a wide audience, and network with industry experts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>In only six months, HubSpot\u2019s \u201cMarketing Against the Grain\u201d podcast hit <a href=\"https:\/\/www.linkedin.com\/posts\/kieranjflanagan_we-grew-marketing-against-the-grain-to-activity-6981237691187134464-5pi5\/?originalSubdomain=sn\">70,000 monthly downloads<\/a>\u2014many of whom are marketers and potential customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/open.spotify.com\/show\/3bMqKPfI45OmTK5hENtIOk\"><img loading=\"lazy\" decoding=\"async\" width=\"1111\" height=\"596\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/Marketing-Against-the-grain.jpg\" alt class=\"wp-image-183201\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/Marketing-Against-the-grain.jpg 1111w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/Marketing-Against-the-grain-680x365.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/Marketing-Against-the-grain-768x412.jpg 768w\" sizes=\"auto, (max-width: 1111px) 100vw, 1111px\"><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/open.spotify.com\/show\/3bMqKPfI45OmTK5hENtIOk\">Listen to Marketing Against the Grain on Spotify<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>A few ideas to get the word out for your podcast:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Record your podcast as a video so it can be uploaded on YouTube (instead of just having it in&nbsp;audio)<\/li>\n\n\n\n<li>Share snippets of your podcast on social media (<a href=\"https:\/\/twitter.com\/ramit\/status\/1643327598389346313\">here\u2019s an example<\/a>)<\/li>\n\n\n\n<li>Be a guest on other podcasts<\/li>\n\n\n\n<li>Transcribe your podcast and <a href=\"https:\/\/tim.blog\/2016\/04\/11\/tim-ferriss-podcast-business\/\">send highlights to journalists<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. How-tos\" data-section=\"how-tos\">\n\n\n\n<h2 class=\"wp-block-heading\">4. How-tos<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>How-tos are a great way to teach your audience to solve problems step by step with your product or service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/keyword-optimization\/\">article on keyword optimization<\/a> shows how to complete the process with our toolset.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1274\" height=\"1350\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2.jpg\" alt=\"Ahrefs' blog post on keyword optimization\n\" class=\"wp-image-158986\" style=\"width:573px;height:608px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2.jpg 1274w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2-401x425.jpg 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2-768x814.jpg 768w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>The best way is to rank your how-tos on Google and generate consistent search traffic. To do this, target \u201chow to\u201d keywords.<\/p>\n\n\n\n<p>Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter one or a few relevant keywords<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>In the <strong>Include<\/strong> filter, add \u201chow\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1406\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4.png\" alt=\"Finding &quot;how to&quot; keywords, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-158988\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4.png 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4-472x425.png 472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4-768x692.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4-1536x1384.png 1536w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Guides\" data-section=\"guides\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Guides<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Guides are a great way to introduce your audience to a specific topic and insert your product or service in the process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">beginner\u2019s guide to technical SEO<\/a> explains everything you need to know about technical SEO, including how to use our toolset to fix technical issues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1644\" height=\"1680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1.jpg\" alt=\"Ahrefs' guide to technical SEO\n\" class=\"wp-image-158990\" style=\"width:822px;height:840px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1.jpg 1644w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1-416x425.jpg 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1-768x785.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1-1503x1536.jpg 1503w\" sizes=\"auto, (max-width: 1644px) 100vw, 1644px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>The best way is to rank your guides high on Google. Here\u2019s how to find guide-related topics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter one or a few relevant keywords<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>In the <strong>Include<\/strong> filter, add \u201cwhat\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"1468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3.png\" alt=\"Finding &quot;guide&quot; keywords, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-158992\" style=\"width:594px;height:734px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3.png 1188w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3-344x425.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3-768x949.png 768w\" sizes=\"auto, (max-width: 1188px) 100vw, 1188px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Not all of this will be guide-related keywords (e.g., \u201cwhat does seo stand for\u201d), so make sure you analyze the SERPs&nbsp;first.<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Newsletters\" data-section=\"newsletters\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Newsletters<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Newsletters are a great way to build an audience whom you can reach out to any time. They\u2019re also great for <a href=\"https:\/\/ahrefs.com\/blog\/content-distribution\/\">distributing content<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>We send a <a href=\"https:\/\/ahrefs.com\/newsletter\">weekly newsletter<\/a> to 200,000 people that features content from our blog and elsewhere.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"1458\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4.png\" alt=\"Example of an Ahrefs' Digest issue\n\" class=\"wp-image-158994\" style=\"width:579px;height:729px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4.png 1158w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4-338x425.png 338w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4-768x967.png 768w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>The best way is to encourage people to opt in for the newsletter when they\u2019re already consuming your content. You can do this via a simple opt-in (like us) or with an incentive (via the other content formats in this&nbsp;post).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"396\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image4-4.png\" alt=\"Ahrefs' subscribe box\n\" class=\"wp-image-158996\" style=\"width:392px;height:297px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/grow-email-list\/\">8 Easy (But Effective) Ways to Grow Your Email List<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Listicles\" data-section=\"listicles\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Listicles<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Don\u2019t just riff off a list of items; expand your listicles with specific steps. This will allow you to \u201csell\u201d your product or service naturally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/how-to-drive-traffic-to-your-website\/\">listicle on driving traffic to your website<\/a> shows how you can use our toolset in different tactics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1676\" height=\"1448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1.jpg\" alt=\"Ahrefs' blog post on driving traffic to your website\n\" class=\"wp-image-158998\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1.jpg 1676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1-492x425.jpg 492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1-768x664.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1-1536x1327.jpg 1536w\" sizes=\"auto, (max-width: 1676px) 100vw, 1676px\"><\/figure>\n\n\n\n<p>Another common type of listicle: product review and comparison articles, like this <a href=\"https:\/\/waltervoronovic.com\/business-software-reviews\/best-all-in-one-marketing-platforms\/\">list of best marketing platforms<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1950\" height=\"1418\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image-263-1.jpg\" alt class=\"wp-image-190552\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image-263-1.jpg 1950w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image-263-1-584x425.jpg 584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image-263-1-768x558.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image-263-1-1536x1117.jpg 1536w\" sizes=\"auto, (max-width: 1950px) 100vw, 1950px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Like other blog post formats, the best way is to rank your listicle high on Google. Here\u2019s how to find potential list-based topics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter one or a few relevant keywords<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>In the <strong>Include<\/strong> filter, add list-based keywords like \u201cideas, tips, tools, things, strategies, tactics, list\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1496\" height=\"1584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4.png\" alt=\"Finding &quot;listicle&quot; keywords, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-159000\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4.png 1496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4-401x425.png 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4-768x813.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4-1451x1536.png 1451w\" sizes=\"auto, (max-width: 1496px) 100vw, 1496px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/listicle\/\">How to Write a Great Listicle Post in 10 Steps<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Ebooks\" data-section=\"ebooks\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Ebooks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Usually &lt;100 pages, ebooks work as great incentives to encourage visitors to opt in to your email&nbsp;list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>To get a free copy of Intercom\u2019s <a href=\"https:\/\/www.intercom.com\/resources\/books\/intercom-marketing\">book on marketing<\/a>, it requires prospects to fill in relevant details (e.g., name, email address, and&nbsp;more).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"1736\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4.png\" alt=\"Intercom's opt-in box for its book\n\" class=\"wp-image-159002\" style=\"width:453px;height:868px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4.png 906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4-222x425.png 222w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4-768x1472.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4-802x1536.png 802w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Create a dedicated landing page for your ebook that\u2019s designed to capture email addresses. You can then link to this landing page from your blog posts or run ads to&nbsp;it.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Physical books\" data-section=\"physical-books\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Physical books<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Physical books are generally regarded as high-value and signal that the brand is serious about content and education.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/ahrefs.com\/blog\/seo-for-beginners-book\/\">launch of our new SEO book for beginners<\/a> generated a positive reception.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/r_betelgeuse\/status\/1649409619951845378\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>The best way to market a book is <a href=\"https:\/\/ahrefs.com\/blog\/word-of-mouth-marketing\/\">word of mouth<\/a>. To get the flywheel going, run a giveaway of your&nbsp;book.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/ahrefs\/status\/1645849220149309446\n<\/div><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Checklists\" data-section=\"checklists\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Checklists<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Checklists are a great way to drive tons of search traffic and insert your product or service as part of the checklist. They can also work well as a content upgrade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/seo-checklist\/\">SEO checklist<\/a> ranks in position #2 and generates a lot of search traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1626\" height=\"662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2.png\" alt=\"Ahrefs' SEO checklist post ranks in position #2, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-159004\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2.png 1626w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2-680x277.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2-768x313.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2-1536x625.png 1536w\" sizes=\"auto, (max-width: 1626px) 100vw, 1626px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>The best way is to rank your checklist high on Google. Here\u2019s how to find potential checklist topics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter one or a few relevant keywords<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>In the <strong>Include<\/strong> filter, add \u201cchecklist\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1310\" height=\"1472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2.png\" alt=\"Finding &quot;checklist&quot; keywords, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-159006\" style=\"width:589px;height:662px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2.png 1310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2-378x425.png 378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2-768x863.png 768w\" sizes=\"auto, (max-width: 1310px) 100vw, 1310px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Templates\" data-section=\"templates\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Templates<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Like checklists, templates are a good way to \u201cinsert\u201d your product or service into the process. They also work well as <a href=\"https:\/\/ahrefs.com\/blog\/lead-magnet\/\">lead magnets<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/keyword-strategy\/\">guide to keyword strategy<\/a> offers a free template for anyone to&nbsp;copy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1028\" height=\"440\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6.png\" alt=\"Ahrefs' guide to keyword strategy\n\" class=\"wp-image-159008\" style=\"width:514px;height:220px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6.png 1028w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6-680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6-768x329.png 768w\" sizes=\"auto, (max-width: 1028px) 100vw, 1028px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Don\u2019t create templates no one wants. Make sure people are looking for it. You can do this by looking for templates people are searching for.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter one or a few relevant keywords<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>In the <strong>Include<\/strong> filter, add \u201ctemplate\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1216\" height=\"1440\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3.png\" alt=\"Finding &quot;template&quot; keywords, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-159010\" style=\"width:547px;height:648px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3.png 1216w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3-359x425.png 359w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3-768x909.png 768w\" sizes=\"auto, (max-width: 1216px) 100vw, 1216px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. White papers\" data-section=\"white-papers\">\n\n\n\n<h2 class=\"wp-block-heading\">12. White papers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Since the goal of a white paper is to show necessary data and facts to explain why a product is the best on the market, it can work as a lead magnet for prospects who are interested in learning more about your product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Ultimaker, a 3D printer manufacturer, gathers contact information from an audience interested in the real cost of owning a 3D printer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1225\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2.png\" alt=\"3D printing white paper from Ultimaker\n\" class=\"wp-image-159012\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2-555x425.png 555w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2-768x588.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2-1536x1176.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Create a dedicated landing page for your white paper. You can then link to this landing page from your blog posts or run ads to&nbsp;it.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Social media posts\" data-section=\"social-media-posts\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Social media&nbsp;posts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Social media posts are great for increasing brand awareness, reaching a broader audience, and building a following interested in your brand, content, product, or service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Ahrefs posts regularly on Twitter, including threads.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/ahrefs\/status\/1645456632439267328\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Each social media platform has its own rules, culture, and media type (e.g., short-form videos on TikTok, carousels on LinkedIn, long-form on Twitter). Learn what they are and create content that matches what people on the platform want to&nbsp;see.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Illustrations and infographics\" data-section=\"illustrations-and-infographics\">\n\n\n\n<h2 class=\"wp-block-heading\">14. Illustrations and infographics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Illustrations and infographics are great ways to condense text, concepts, and ideas into a shareable form. They also work great on social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-on-the-first-page-of-google\/\">post on how to get on the first page of Google<\/a> features a flowchart.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2.jpg\" alt=\"Flowchart on how to get on the first page of Google\n\" class=\"wp-image-159014\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2.jpg 913w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-194x425.jpg 194w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-768x1682.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-702x1536.jpg 702w\" sizes=\"auto, (max-width: 913px) 100vw, 913px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Create illustrations and infographics that people want to see. You can do this by following the TRUST formula:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find a <strong>T<\/strong>rending topic<\/li>\n\n\n\n<li>Do <strong>R<\/strong>esearch and analysis to find interesting data<\/li>\n\n\n\n<li>Present a <strong>U<\/strong>nique takeaway&nbsp;<\/li>\n\n\n\n<li>Create a <strong>S<\/strong>imple visual<\/li>\n\n\n\n<li>Promote <strong>T<\/strong>actically<\/li>\n<\/ol>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/the-trust-formula\/\">How to Get High-Quality Backlinks With the TRUST Formula [Case Study]<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. Tools\" data-section=\"tools\">\n\n\n\n<h2 class=\"wp-block-heading\">15. Tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Free tools are a great way to let customers test-drive your product or service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/backlink-checker\">backlink checker<\/a> is one of the many <a href=\"https:\/\/ahrefs.com\/free-seo-tools\">free SEO tools<\/a> we&nbsp;offer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"922\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2.png\" alt=\"Ahrefs' free backlink checker\n\" class=\"wp-image-159016\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2.png 1350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2-622x425.png 622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2-768x525.png 768w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Don\u2019t guess what tools people want. Create them based on what people are searching for:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter one or a few relevant keywords<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>In the <strong>Include<\/strong> filter, add \u201ctool, tools, checker, calculator\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1256\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4.png\" alt=\"Finding &quot;tool&quot; keywords, via Ahrefs' Keywords Explorer\n\" class=\"wp-image-159018\" style=\"width:570px;height:628px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4.png 1140w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4-386x425.png 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4-768x846.png 768w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"16. Courses\" data-section=\"courses\">\n\n\n\n<h2 class=\"wp-block-heading\">16. Courses<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Courses are a great way to educate your audience, especially about how to use your product or use your product to solve their problems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/academy\/seo-training-course\">SEO course for beginners<\/a> teaches the basics of SEO using Ahrefs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1.jpg\" alt=\"Ahrefs' SEO course for beginners\n\" class=\"wp-image-159020\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1.jpg 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1-341x425.jpg 341w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1-768x957.jpg 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Similarly, you\u2019ll want to create courses for topics that people are searching for:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter one or a few relevant keywords<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>In the <strong>Include<\/strong> filter, add \u201ccourse\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"1368\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2.png\" alt=\"Finding &quot;course&quot; keywords, via Ahrefs' Keywords Explorer\" class=\"wp-image-159022\" style=\"width:554px;height:684px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2-344x425.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2-768x948.png 768w\" sizes=\"auto, (max-width: 1108px) 100vw, 1108px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"17. Case studies\" data-section=\"case-studies\">\n\n\n\n<h2 class=\"wp-block-heading\">17. Case studies<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Case studies can be an effective nudge for turning a prospect into a customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Recruiting software Lever has <a href=\"https:\/\/www.lever.co\/customers\/\">hundreds of case studies<\/a> based on customer size and industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"1128\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6.png\" alt=\"Lever's customer case studies\n\" class=\"wp-image-159024\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6-524x425.png 524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6-768x623.png 768w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>The best way is to add them to your website so visitors can navigate there.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1134\" height=\"452\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4.png\" alt=\"Lever's navigation to its case studies\n\" class=\"wp-image-159026\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4.png 1134w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4-768x306.png 768w\" sizes=\"auto, (max-width: 1134px) 100vw, 1134px\"><\/figure>\n\n\n\n<p>They can also be used as part of your sales process.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"18. Testimonials\" data-section=\"testimonials\">\n\n\n\n<h2 class=\"wp-block-heading\">18. Testimonials<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Testimonials are a great way to add social proof to your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>We have a rolling carousel of testimonials on our homepage, separated by our customer profiles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"1102\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3.png\" alt=\"Testimonials from happy Ahrefs customers\n\" class=\"wp-image-159028\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3.png 1182w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3-456x425.png 456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3-768x716.png 768w\" sizes=\"auto, (max-width: 1182px) 100vw, 1182px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>The best way is to put them on your homepage.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"19. Webinars\" data-section=\"webinars\">\n\n\n\n<h2 class=\"wp-block-heading\">19. Webinars<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Webinars are a great way to generate leads or onboard customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>We mainly use <a href=\"https:\/\/community.ahrefs.com\/c\/events\/\">webinars<\/a> as onboarding at Ahrefs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"852\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image29-1.png\" alt=\"The email that Ahrefs sends to invite people to the onboarding webinar\n\" class=\"wp-image-159030\" style=\"width:548px;height:639px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image29-1.png 730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image29-1-364x425.png 364w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>The specific promotion strategy will depend on your goals for webinars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you\u2019re using them as onboarding for new or existing customers, you can promote them via your email&nbsp;list.<\/li>\n\n\n\n<li>If you\u2019re using them for <a href=\"https:\/\/ahrefs.com\/blog\/lead-generation\/\">lead generation<\/a>, consider partnering with experts and influencers in your niche so they can promote them to various audiences.<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.leadfeeder.com\/blog\/webinar-marketing\/\">How ConvertKit Grew From $98K to $625K MRR by Doing 150 Webinars in 1 Year<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"20. Quizzes\" data-section=\"quizzes\">\n\n\n\n<h2 class=\"wp-block-heading\">20. Quizzes<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Quizzes are a great way to <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">acquire links<\/a>, build brand awareness, and segment your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Todoist runs a <a href=\"https:\/\/todoist.com\/productivity-methods\">quiz on the best productivity methods<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"580\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3.png\" alt=\"Todoist's productivity methods quiz\n\" class=\"wp-image-159032\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3-680x423.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3-768x478.png 768w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Add them to your website so visitors can navigate and find&nbsp;them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1544\" height=\"1136\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2.jpg\" alt=\"Todoist's navigation to its productivity methods quiz\n\" class=\"wp-image-159034\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2.jpg 1544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-578x425.jpg 578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-768x565.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-1536x1130.jpg 1536w\" sizes=\"auto, (max-width: 1544px) 100vw, 1544px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"21. Interactive content\" data-section=\"interactive-content\">\n\n\n\n<h2 class=\"wp-block-heading\">21. Interactive content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Interactive forms of content, like games, allow prospects and customers to play with content. They\u2019re a great <a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">type of content to attract backlinks<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Swedish financial company Advisa created a <a href=\"https:\/\/advisa.se\/en\/research\/brexit-bus\/\">game<\/a> to indirectly comment on the British pound after Brexit was confirmed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"866\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2.png\" alt=\"Brexit bus game\n\" class=\"wp-image-159036\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2.png 958w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2-470x425.png 470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2-768x694.png 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>The best way is to pitch your interactive content to relevant news websites.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/digital-pr\/\">Digital PR: The Beginner\u2019s Guide to Making Your Brand Unmissable<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/pr-tactics-examples\/\">9 Great Public Relations Tactics With Campaign Examples<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"22. Interviews\" data-section=\"interviews\">\n\n\n\n<h2 class=\"wp-block-heading\">22. Interviews<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Interviews are a great way to create expert content and tap into other people\u2019s audiences. They can be in any format: video, audio, or&nbsp;text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Our chief marketing officer, <a href=\"https:\/\/twitter.com\/timsoulo?lang=en\">Tim Soulo<\/a>, interviews expert SEOs and marketers for our <a href=\"https:\/\/community.ahrefs.com\/\">customers-only community<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"1146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4.jpg\" alt=\"Ahrefs' interview series, &quot;This Never Happened&quot;\n\" class=\"wp-image-159038\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4.jpg 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4-444x425.jpg 444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4-768x735.jpg 768w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Promote your interview via your email list. You should also encourage your guest to promote the interview to their audience.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"23. Slide decks\" data-section=\"slide-decks\">\n\n\n\n<h2 class=\"wp-block-heading\">23. Slide&nbsp;decks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Slide decks are usually created for conferences and work well as thought leadership.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>This is a presentation from Tim at BrightonSEO, an SEO conference.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-slideshare wp-block-embed-slideshare\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.slideshare.net\/ahrefs\/brightonseo-keyword-research\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>After your presentation, upload your slide decks on SlideShare.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"24. Memes\" data-section=\"memes\">\n\n\n\n<h2 class=\"wp-block-heading\">24. Memes<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Primarily for social media, memes are a great way to engage with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Fast-food restaurant Wendy\u2019s is well known for posting memes on Twitter.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/mZzgtv9uEi\">pic.twitter.com\/mZzgtv9uEi<\/a><\/p>\u2014 Wendy\u2019s (@Wendys) <a href=\"https:\/\/twitter.com\/Wendys\/status\/1570174502453084160?ref_src=twsrc%5Etfw\">September 14,&nbsp;2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Since memes are mainly for engaging with your audience, the best way is to post them on the social media platform you\u2019re using to engage with said audience.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"25. User-generated content\" data-section=\"user-generated-content\">\n\n\n\n<h2 class=\"wp-block-heading\">25. User-generated content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>User-generated content (UGC) is a great way to build and engage with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>Every post and reply in our customers-only community is UGC and contributes to its engagement and activity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"1352\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2.png\" alt=\"Posts and comments from members in Ahrefs' community\n\" class=\"wp-image-159040\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2.png 1242w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2-390x425.png 390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2-768x836.png 768w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n\n\n\n<p>Rather than market UGC, a better way would be to figure out how to generate more of it. For example, we\u2019d want more activity in our community (and therefore more&nbsp;UGC).<\/p>\n\n\n\n<p>While there\u2019s no surefire way to do this, one thing\u2019s certain\u2014you have to be a brand that your customers love. That means creating an amazing product and providing great customer service.<\/p>\n\n\n\n<p>Beyond that, you\u2019ll also want to make things exclusive so your customers feel like they\u2019re part of an invite-only community. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our interview series, \u201cThis Never Happened,\u201d is live, and the recording is only available to our community for 24&nbsp;hours.<\/li>\n\n\n\n<li>Adidas Yeezys are limited edition, and you can\u2019t get them anywhere else.<\/li>\n\n\n\n<li>To launch his chocolate brand, Feastables, MrBeast <a href=\"https:\/\/tclarkmedia.substack.com\/p\/-how-mrbeast-launched-feastables\">embedded 10 golden tickets<\/a> that represent the opportunity to be featured in a MrBeast video, remaking Willy Wonka\u2019s Chocolate Factory in real&nbsp;life.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Learn more<\/h2>\n\n\n\n<p>Looking to learn more about content marketing? Check out these resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/academy\/blogging-for-business\">Free Blogging Course: Learn How to Start and Grow a Blog for Your Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing\/\">Content Marketing: A Comprehensive Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-creation\/\">Content Creation: The Complete Guide for Beginners<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/content-strategy\/\">How to Create a Winning Content Strategy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-tips\/\">17 Actionable Content Marketing Tips<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-promotion\/\">13 Content Promotion Tactics to Get More Eyeballs on Your Content<\/a><\/li>\n<\/ul>\n\n\n\n<p>Any questions or comments? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and \u201csell\u201d what you do in the process. Example Our<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[339],"class_list":["post-158912","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>25 Types of Content You Can Use for Content Marketing<\/title>\n<meta name=\"description\" content=\"In content marketing, there are heaps of options to pick from. 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