{"id":157439,"date":"2023-04-18T20:50:44","date_gmt":"2023-04-19T01:50:44","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=157439"},"modified":"2023-04-19T06:18:40","modified_gmt":"2023-04-19T11:18:40","slug":"saas-twitter-profile-study","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/saas-twitter-profile-study\/","title":{"rendered":"We Studied 100 SaaS Twitter Profiles to Uncover Top Trends: Here\u2019s What We&nbsp;Found"},"content":{"rendered":"\n<div class=\"intro-txt\">Every company on Twitter has the same features at its disposal to create a standout profile.<\/div>\n\n\n\n<p>Here are those features:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1592\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/twitter-profile-features.jpg\" alt=\"Twitter profile features\n\" class=\"wp-image-157507\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/twitter-profile-features.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/twitter-profile-features-427x425.jpg 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/twitter-profile-features-768x764.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/twitter-profile-features-1536x1528.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/twitter-profile-features-120x120.jpg 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>But how many SaaS companies make use of them all? And are they using them&nbsp;well?<\/p>\n\n\n\n<p>To find out, we studied the Twitter profiles of 100 SaaS companies.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Here\u2019s <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/18S0IkxC2nsFPRNcZgGFR88ZjOAAMDLdjodv_Mrleqwo\/copy\">the full company list<\/a> if you\u2019re curious.<\/div>\n\n\n\n<p>Let\u2019s start at the&nbsp;top.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Thanks to my colleague, <a href=\"https:\/\/ahrefs.com\/blog\/author\/rebecca-liew\/\">Rebecca Liew<\/a>, for doing most of the research for this post. She\u2019s the one who shares all the useful SEO tips, threads, and product updates on <a href=\"https:\/\/twitter.com\/ahrefs?lang=en\">our Twitter account<\/a>, so make sure to follow us if you\u2019re not doing so already.<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Banner\" data-section=\"banner\">\n\n\n\n<h2 class=\"wp-block-heading\">Banner<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>37% of SaaS companies feature their mission statement or tagline in their banner, making it the most popular option.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1856\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/how-saas-companies-use-their-twitter-banner.png\" alt=\"How SaaS companies use their Twitter banner\" class=\"wp-image-157732\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/how-saas-companies-use-their-twitter-banner.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/how-saas-companies-use-their-twitter-banner-366x425.png 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/how-saas-companies-use-their-twitter-banner-768x891.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/how-saas-companies-use-their-twitter-banner-1324x1536.png 1324w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Here\u2019s a super clean example from <a href=\"https:\/\/twitter.com\/zapier\">Zapier<\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"676\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image43.png\" alt=\"Mission statement Twitter banner from Zapier\" class=\"wp-image-157511\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image43.png 1196w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image43-680x384.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image43-768x434.png 768w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\"><\/figure>\n\n\n\n<p>The next most popular option (25%) is a branded illustration, like this one from <a href=\"https:\/\/twitter.com\/asana\">Asana<\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-9.jpg\" alt=\"Branded illustration banner from Asana\" class=\"wp-image-157513\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-9.jpg 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-9-680x390.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-9-768x440.jpg 768w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\"><\/figure>\n\n\n\n<p>Product illustrations are also a relatively popular choice, with 14% of SaaS companies opting for&nbsp;them.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example from <a href=\"https:\/\/twitter.com\/InVisionApp\">InVision<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"676\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image34.jpg\" alt=\"Product illustration banner from InVision\n\" class=\"wp-image-157515\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image34.jpg 1196w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image34-680x384.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image34-768x434.jpg 768w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\"><\/figure>\n\n\n\n<p>This demonstrates how its collaboration features work without falling into the trap of showing cluttered screenshots of the literal UI.<\/p>\n\n\n\n<p>Unfortunately, while these kinds of banners work well on desktop, they\u2019re rarely great on mobile.<\/p>\n\n\n\n<p>For example, much of InVision\u2019s banner is obfuscated by the notch and UI elements on my iPhone:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"878\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-7.jpg\" alt=\"Banner elements often get obfuscated on mobile\u2014be careful!\" class=\"wp-image-157517\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-7.jpg 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-7-680x397.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-7-768x449.jpg 768w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\"><\/figure>\n\n\n\n<p>Even without the obfuscation, the product text is super tiny and hard to read. This issue is magnified for SaaS companies that use their literal product UI.&nbsp;<\/p>\n\n\n\n<p>Case in point, <a href=\"https:\/\/twitter.com\/linear\">Linear<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1480\" height=\"896\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image27-2.jpg\" alt=\"Don't use tiny text in your Twitter banners\u2014they look bad on mobile\n\" class=\"wp-image-157519\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image27-2.jpg 1480w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image27-2-680x412.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image27-2-768x465.jpg 768w\" sizes=\"auto, (max-width: 1480px) 100vw, 1480px\"><\/figure>\n\n\n\n<p>These are things we\u2019re always conscious of when designing banners for our profile, as you can tell from the mockup below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"943\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image42.jpg\" alt=\"Design mockup for one of our banners, where we took the mobile UI (and notch) into account\" class=\"wp-image-157521\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image42.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image42-680x321.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image42-768x362.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image42-1536x725.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>As for the remaining 24% of SaaS companies, we saw everything from, um, <em>nothing\u2026<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"676\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-10.png\" alt=\"Blank banner from HTML Email\n\" class=\"wp-image-157523\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-10.png 1194w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-10-680x385.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-10-768x435.png 768w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\"><\/figure>\n\n\n\n<p>\u2026 to generic stock photography <em>(seriously, Airtable, what is this all about?<\/em>)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image29-1.jpg\" alt=\"Stock photography banner from Airtable\n\" class=\"wp-image-157525\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image29-1.jpg 1196w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image29-1-680x387.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image29-1-768x437.jpg 768w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\"><\/figure>\n\n\n\n<p>\u2026 to folks with Swiss roll hair rollers <em>(is this how you capture the millennial market? *takes notes*):<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1192\" height=\"674\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image35.jpg\" alt=\"Zany banner from Mailchimp (this actually ties to a marketing campaign)\n\" class=\"wp-image-157527\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image35.jpg 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image35-680x384.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image35-768x434.jpg 768w\" sizes=\"auto, (max-width: 1192px) 100vw, 1192px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Mailchimp\u2019s banner is actually from <a href=\"https:\/\/www.youtube.com\/watch?v=ckufOFtjr7g\">its brand ad campaign<\/a>.<\/div>\n\n\n\n<p>Bland, boring, and zany examples aside, one interesting trend I noticed is that many companies don\u2019t just set a banner and forget it. They swap it to coincide with new feature releases, events, new industry awards, new content, open job positions, etc.&nbsp;<\/p>\n\n\n\n<p>Here are a couple of examples:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"670\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-6.jpg\" alt=\"Product announcement banner from Drift\n\" class=\"wp-image-157529\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-6.jpg 1194w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-6-680x382.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-6-768x431.jpg 768w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"684\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-6.jpg\" alt=\"Conference announcement banner from Webflow\n\" class=\"wp-image-157531\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-6.jpg 1204w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-6-680x386.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-6-768x436.jpg 768w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\"><\/figure>\n\n\n\n<p>Given the number of profile views SaaS companies like Drift and Webflow likely get, this makes a lot of&nbsp;sense.<\/p>\n\n\n\n<p>In fact, this is something we do&nbsp;too.<\/p>\n\n\n\n<p>Here\u2019s our banner promoting <a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-hacks\/\">our list of Ahrefs hacks<\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image38.jpg\" alt=\"Our banner promoting 18 Ahrefs hacks\n\" class=\"wp-image-157533\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image38.jpg 1500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image38-680x227.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image38-768x256.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Key takeaways + our advice<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>62% of companies feature a mission statement, tagline, or branded illustration <\/strong>\u2013<strong> <\/strong>These are all good choices for a \u201cdefault\u201d Twitter banner. They help reinforce your brand identity and tell potential followers what you\u2019re all&nbsp;about.&nbsp;<\/li>\n\n\n\n<li><strong>14% of companies feature their products <\/strong>\u2013 It makes sense to swap out your \u201cdefault\u201d banner for this to coincide with product announcements. Just remember to design them with mobile UIs and notches in&nbsp;mind.<\/li>\n\n\n\n<li><strong>24% of companies feature something else <\/strong>\u2013<strong> <\/strong>It\u2019s probably best to avoid zany and vague banners unless you\u2019re a household brand or are trying to tie your Twitter presence to an advertising campaign. However, it makes sense to showcase time-sensitive things like upcoming events, awards you\u2019ve won, job positions, etc.<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Profile photo\" data-section=\"profile-photo\">\n\n\n\n<h2 class=\"wp-block-heading\">Profile photo<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>100% of SaaS companies feature their logo (or some variation) here.<\/p>\n\n\n\n<p>Big surprise, right? So why am I even bothering to mention it?<\/p>\n\n\n\n<p>The answer is that I want to draw your attention to a mistake some brands make, which is being hell-bent on using their full text-heavy logo.<\/p>\n\n\n\n<p>Don\u2019t get me wrong. There\u2019s nothing wrong with including your full logo when it has a short \u201chorizontal length.\u201d<\/p>\n\n\n\n<p>Take Wix, for example:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"438\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image47.png\" alt=\"Wix Twitter profile photo\n\" class=\"wp-image-157536\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image47.png 332w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image47-322x425.png 322w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\"><\/figure>\n\n\n\n<p>This works just fine. It\u2019s easy to read and recognize on desktop and mobile\u2014even in the small feed&nbsp;icons:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1378\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image44.png\" alt=\"Wix's profile photo looks fine on mobile because it has a short &quot;horizontal length&quot;\n\" class=\"wp-image-157538\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image44.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image44-617x425.png 617w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image44-768x529.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image44-1536x1059.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>But this works less well for brands with logos with a wider \u201chorizontal length.\u201d<\/p>\n\n\n\n<p>Case in point, Talenox:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image40.png\" alt=\"Talenox Twitter profile photo\n\" class=\"wp-image-157540\"><\/figure>\n\n\n\n<p>This is virtually impossible to read on mobile and doesn\u2019t grab your attention in the&nbsp;feed:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"290\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1.jpg\" alt=\"Talenox's profile photo doesn't look great on mobile because it has a long &quot;horizontal length&quot;\n\" class=\"wp-image-157544\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1.jpg 1125w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1-680x175.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1-768x198.jpg 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\"><\/figure>\n\n\n\n<p>I can\u2019t help but feel the icon alone would be much better at grabbing your attention.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a mockup:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"290\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-5.png\" alt=\"Mockup of how Talenox's profile photo could be improved\n\" class=\"wp-image-157542\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-5.png 1125w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-5-680x175.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-5-768x198.png 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\"><\/figure>\n\n\n\n<p>Interestingly, this is a lesson learned from personal experience. We used to have our profile photo set to our \u201cfull width\u201d logo, but we soon realized our mistake and changed it to the custom branded icon you see&nbsp;today:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image24-3.jpg\" alt=\"Our Twitter profile photo is a branded icon, not our full logo\n\" class=\"wp-image-157546\" width=\"305\" height=\"343\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image24-3.jpg 1018w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image24-3-379x425.jpg 379w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image24-3-768x862.jpg 768w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Key takeaways + our advice<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100% of SaaS companies set their profile photo as their logo <\/strong>\u2013<strong> <\/strong>You probably should too. Just make sure to use an icon from your logo or a shorter version if it\u2019s text-heavy.<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Bio\" data-section=\"bio\">\n\n\n\n<h2 class=\"wp-block-heading\">Bio<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Most companies (68%) use their bio to reflect what their product or service does.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1834\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-companies-bio.png\" alt=\"What SaaS companies write in their Twitter bio\n\" class=\"wp-image-157734\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-companies-bio.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-companies-bio-371x425.png 371w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-companies-bio-768x880.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-companies-bio-1340x1536.png 1340w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Here\u2019s an example from Mailchimp:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"236\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image31-1.png\" alt=\"Mailchimp's bio explains what the product does\n\" class=\"wp-image-157550\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image31-1.png 1136w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image31-1-680x141.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image31-1-768x160.png 768w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\"><\/figure>\n\n\n\n<p>Even if you knew nothing about Mailchimp before coming across its Twitter profile, you\u2019d end up with a pretty good idea about what it\u2019s selling from its bio&nbsp;alone.<\/p>\n\n\n\n<p>But what about everyone else?&nbsp;<\/p>\n\n\n\n<p>Well, 28% of companies use it to state their company mission.<\/p>\n\n\n\n<p>Here\u2019s an example from&nbsp;Asana:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"242\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-19-at-12.18.07.png\" alt=\"Asana's bio explains its company mission\" class=\"wp-image-157759\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-19-at-12.18.07.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-19-at-12.18.07-680x149.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-19-at-12.18.07-768x168.png 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\"><\/figure>\n\n\n\n<p>If you\u2019re none the wiser about what Asana actually is or does after that, join the club. And this isn\u2019t even vague compared to some. Check out Cialfo\u2019s:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1134\" height=\"240\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-9.png\" alt=\"Cialfo's bio also explains its mission... but it's super vague\n\" class=\"wp-image-157554\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-9.png 1134w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-9-680x144.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-9-768x163.png 768w\" sizes=\"auto, (max-width: 1134px) 100vw, 1134px\"><\/figure>\n\n\n\n<p>Luckily, the final 4% of companies are being a bit more creative. They seem to either highlight what to expect from following them like BrightLocal or opt for a pure fun approach like Shopify.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"238\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image51.png\" alt=\"BrightLocal's bio explains what to expect by following it\n\" class=\"wp-image-157556\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image51.png 1078w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image51-680x150.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image51-768x170.png 768w\" sizes=\"auto, (max-width: 1078px) 100vw, 1078px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"196\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image46.png\" alt=\"Shopify's bio takes a fun approach\n\" class=\"wp-image-157558\"><\/figure>\n\n\n\n<p>(I like how BrightLocal notes \u201cTweets by Jenny.\u201d Definitely adds a personal touch!)<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Key takeaways + our advice<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>68% of companies explain what their product or service does <\/strong>\u2013<strong> <\/strong>This is always a safe bet that helps potential followers understand what you\u2019re all&nbsp;about.&nbsp;<\/li>\n\n\n\n<li><strong>28% of companies state their mission or tagline <\/strong>\u2013<strong> <\/strong>This is probably not the best choice unless you\u2019re already a household name and it\u2019s more important to convey a \u201cmessage\u201d than what you&nbsp;do.&nbsp;<\/li>\n\n\n\n<li><strong>4% of companies use their bio for something else <\/strong>\u2013 I\u2019d avoid the zany \u201cfun\u201d bios unless you\u2019re a household name. They\u2019re vague and unhelpful in most cases. As for telling potential followers what they can expect from you, that makes sense\u2014especially if you only post very specific things on Twitter like product updates.&nbsp;<\/li>\n\n\n\n<li><strong>Personal touches are\u2026 <em>a nice touch<\/em> <\/strong>\u2013<strong> <\/strong>Hardly any SaaS brands do this, but I think adding \u201cTweets by [name]\u201d is a great way to humanize your brand (assuming the tweets are actually by one person, of course).<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Bio link(s)\" data-section=\"bio-links\">\n\n\n\n<h2 class=\"wp-block-heading\">Bio link(s)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Most SaaS companies (58.4%) don\u2019t utilize bio&nbsp;links.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1856\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-bio-links.png\" alt=\"41.6% of SaaS companies use bio links\n\" class=\"wp-image-157560\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-bio-links.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-bio-links-366x425.png 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-bio-links-768x891.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-bio-links-1324x1536.png 1324w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Here\u2019s what we mean by bio links, by the&nbsp;way:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"304\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-4.png\" alt=\"Bio link example\n\" class=\"wp-image-157562\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-4.png 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-4-680x178.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-4-768x201.png 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"><\/figure>\n\n\n\n<p>They\u2019re the ones that are actually in the bio (not the dedicated \u201cwebsite\u201d link).&nbsp;<\/p>\n\n\n\n<p>Basically, any URL or Twitter handle (e.g., @ahrefs) you mention in your bio automatically gets turned into a&nbsp;link.&nbsp;<\/p>\n\n\n\n<p>For example, here\u2019s me setting up my&nbsp;bio\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"248\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-9.png\" alt=\"Adding links to Twitter bio\n\" class=\"wp-image-157564\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-9.png 1186w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-9-680x142.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-9-768x161.png 768w\" sizes=\"auto, (max-width: 1186px) 100vw, 1186px\"><\/figure>\n\n\n\n<p>\u2026 and the result:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"238\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image41.png\" alt=\"How links look in a Twitter bio\n\" class=\"wp-image-157566\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image41.png 1034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image41-680x157.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image41-768x177.png 768w\" sizes=\"auto, (max-width: 1034px) 100vw, 1034px\"><\/figure>\n\n\n\n<p>But of those that do use them, what do they use them&nbsp;for?<\/p>\n\n\n\n<p>Here\u2019s the&nbsp;data:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1344\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-bio-link-types.png\" alt=\"Breakdown of the types of links SaaS companies share in their bio\n\" class=\"wp-image-157568\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-bio-link-types.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-bio-link-types-506x425.png 506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-bio-link-types-768x645.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-bio-link-types-1536x1290.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> These don\u2019t add up to 100% because some companies include multiple links.<\/div>\n\n\n\n<p>60% of SaaS companies include support links.&nbsp;<\/p>\n\n\n\n<p>These are either links to dedicated support Twitter profiles (e.g., <a href=\"https:\/\/twitter.com\/asksalesforce?lang=en\">@asksalesforce<\/a>)\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"242\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-4.png\" alt=\"Salesforce links to its support page in its bio\n\" class=\"wp-image-157570\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-4.png 1140w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-4-680x144.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-4-768x163.png 768w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/figure>\n\n\n\n<p>\u2026 website support hubs<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-7.png\" alt=\"Asana links to its support page in its bio\n\" class=\"wp-image-157572\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-7.png 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-7-680x142.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-7-768x161.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/figure>\n\n\n\n<p>\u2026 or&nbsp;both:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"242\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image32-2.png\" alt=\"Calendly links to both its support page and support profile in its bio\n\" class=\"wp-image-157574\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image32-2.png 1152w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image32-2-680x143.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image32-2-768x161.png 768w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\"><\/figure>\n\n\n\n<p>19% of brands link to a status page or profile:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1126\" height=\"362\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image25-2.png\" alt=\"Mailchimp links to a service status account in its bio\n\" class=\"wp-image-157576\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image25-2.png 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image25-2-680x219.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image25-2-768x247.png 768w\" sizes=\"auto, (max-width: 1126px) 100vw, 1126px\"><\/figure>\n\n\n\n<p>Interestingly, most of the brands doing this are project management (Airtable, Monday, Miro, etc.) or community apps (Slack, Circle, etc.). Given how much it can impact your day when these kinds of tools go down, that makes perfect sense.&nbsp;<\/p>\n\n\n\n<p>19% of brands link to their homepage:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"334\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-7.png\" alt=\"Totango links to its homepage in its bio\n\" class=\"wp-image-157578\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-7.png 1164w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-7-680x195.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-7-768x220.png 768w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\"><\/figure>\n\n\n\n<p>(Given that the homepage link is almost always duplicated in the <a href=\"https:\/\/docs.google.com\/document\/d\/1XkEwnXxT-5zGslp5WjGXWZsgDQr5laazfqfA1lFOhqQ\/edit#profile-link\">profile link<\/a>, this seems like a waste of space to me. I\u2019m not sure why it\u2019s so common.)<\/p>\n\n\n\n<p>And the final 26% of brands link elsewhere, such as to a newsletter signup page\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1142\" height=\"240\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image26-2.png\" alt=\"We link to our newsletter signup page in our bio\n\" class=\"wp-image-157580\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image26-2.png 1142w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image26-2-680x143.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image26-2-768x161.png 768w\" sizes=\"auto, (max-width: 1142px) 100vw, 1142px\"><\/figure>\n\n\n\n<p>\u2026 their social profiles and communities<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"508\" height=\"360\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image49.png\" alt=\"Supabase links to its social profiles and communities in its bio\n\" class=\"wp-image-157582\"><\/figure>\n\n\n\n<p>\u2026 or even branded hashtags:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"192\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image48.png\" alt=\"Astro links to a branded hashtag in its bio\n\" class=\"wp-image-157584\"><\/figure>\n\n\n\n<p>Initially, I thought the branded hashtag was a bit of an odd choice for quite a small brand. However, it actually makes sense, as it\u2019s basically a feed of success stories (big and small) from customers who love the software.<\/p>\n\n\n\n<p>Here are a couple of examples:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/finger_nate\/status\/1635992574015021056\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/stylifycss\/status\/1635984262682869763\n<\/div><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Key takeaways + our advice<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>58.4% of companies don\u2019t utilize bio links <\/strong>\u2013<strong> <\/strong>This is a waste. Every company has something it could promote here.<\/li>\n\n\n\n<li><strong>60% of companies link to support pages or profiles <\/strong>\u2013 Given that frustrated customers often take to Twitter <s>to complain<\/s> for support, this seems like an effort to move the conversation somewhere less public. That makes sense, especially as customers are probably going to get faster responses elsewhere anyway.<\/li>\n\n\n\n<li><strong>19% of companies link to a status page<\/strong> \u2013 This seems like a great way to reduce the number of support requests during outages.&nbsp;<\/li>\n\n\n\n<li><strong>19% of companies link to their homepage <\/strong>\u2013<strong> <\/strong>This seems like a waste of space, as most profiles have a homepage link in the website link section.<\/li>\n\n\n\n<li><strong>26% of companies link elsewhere <\/strong>\u2013<strong> <\/strong>Newsletter signup pages, communities, and jobs pages are all popular options that make sense. I\u2019d stay clear of branded hashtags unless you\u2019re promoting them elsewhere. Otherwise, I doubt they\u2019ll get much engagement.&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Profile link\" data-section=\"profile-link\">\n\n\n\n<h2 class=\"wp-block-heading\">Profile link<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Believe it or not, 7% of companies don\u2019t have a profile link.&nbsp;<\/p>\n\n\n\n<p>Of those that do, 95.7% link to their homepage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1857\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-profile-link-1.png\" alt=\"95.7% of SaaS companies link to their homepage on their profile\n\" class=\"wp-image-157586\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-profile-link-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-profile-link-1-366x425.png 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-profile-link-1-768x891.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-profile-link-1-1323x1536.png 1323w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>This makes sense. It\u2019s the obvious place to link to and probably the best one to direct followers to learn more about your product or&nbsp;brand.<\/p>\n\n\n\n<p>Most of the remaining 4.3% link to a Linktree (or another similar alternative):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-5.png\" alt=\"Yotpo links to a Linktree page on its profile\n\" class=\"wp-image-157588\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-5.png 1166w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-5-680x196.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-5-768x221.png 768w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\"><\/figure>\n\n\n\n<p>This approach seems more common with individual \u201cinfluencers,\u201d but I think it can also work well for SaaS companies.<\/p>\n\n\n\n<p>Yotpo is a good example. Its Linktree links&nbsp;to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Jobs page <\/strong>\u2013<strong> <\/strong>Makes sense. If you like a brand enough to follow it on Twitter, there\u2019s a chance you might be interested in working for&nbsp;it.<\/li>\n\n\n\n<li><strong>Blog post <\/strong>\u2013<strong> <\/strong>Specifically, one that explains the benefits of \u201czero-party data,\u201d which is what its product helps business owners collect.&nbsp;<\/li>\n\n\n\n<li><strong>Landing page <\/strong>\u2013 This is for its \u201cbrand accelerator program\u201d (an initiative to help black-owned small businesses grow).&nbsp;<\/li>\n\n\n\n<li><strong>Press release<\/strong> \u2013 This talks about how it made <a href=\"https:\/\/www.forbes.com\/lists\/cloud100\/\">Forbes\u2019 list of the top 100 private cloud companies<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Homepage<\/strong> \u2013 Ah\u2026 we got there eventually!<\/li>\n<\/ol>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> The page also links to a campaign to \u201cnominate an amazing woman in ecommerce,\u201d but it\u2019s a&nbsp;404.<\/div>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Key takeaways + our advice<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>95.7% of companies (if they have a profile link) link to their homepage <\/strong>\u2013 I\u2019d recommend this for pretty much every SaaS company too. It\u2019s a solid choice and helps potential followers learn more about what you&nbsp;do.<\/li>\n\n\n\n<li><strong>4.3% link elsewhere <\/strong>\u2013<strong> <\/strong>Mostly to a Linktree (or similar). This is a fine choice if you want to promote multiple things to followers, like job openings and awards.&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Pinned tweet\" data-section=\"pinned-tweet\">\n\n\n\n<h2 class=\"wp-block-heading\">Pinned tweet<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Only 55% of SaaS companies use the pinned tweet feature.<\/p>\n\n\n\n<p>Most of those that do (60%) feature a product-related tweet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1954\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-pinned-tweets-types.png\" alt=\"What SaaS companies write in their Twitter bio\n\" class=\"wp-image-157735\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-pinned-tweets-types.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-pinned-tweets-types-348x425.png 348w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-pinned-tweets-types-768x938.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-pinned-tweets-types-1258x1536.png 1258w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Here\u2019s an example from Intercom:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"948\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-7.jpg\" alt=\"Intercom's pinned tweet announces a new product feature\n\" class=\"wp-image-157592\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-7.jpg 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-7-533x425.jpg 533w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-7-768x612.jpg 768w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\"><\/figure>\n\n\n\n<p>Interestingly, I spotted a lot of brands using videos for this. This makes sense, as there\u2019s really no better way to demonstrate a product feature or explain what your software does. It also allows you to fit more information into your tweet than you\u2019d be able to with 280 characters.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> The tweet character limit for Twitter Blue subscribers is technically 4,000. However, a) not all brands have Twitter Blue and b) 4,000 characters are apparently between 571 and 1,000 words on average\u2014who in their right mind wants to read that much copy in a plain text&nbsp;tweet?<\/div>\n\n\n\n<p>10.9% of brands feature an event, contest, challenge, or&nbsp;poll.<\/p>\n\n\n\n<p>Here\u2019s an example from Litmus:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"1416\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image30-1.jpg\" alt=\"Litmus' pinned tweet announces an upcoming conference\n\" class=\"wp-image-157594\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image30-1.jpg 1182w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image30-1-355x425.jpg 355w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image30-1-768x920.jpg 768w\" sizes=\"auto, (max-width: 1182px) 100vw, 1182px\"><\/figure>\n\n\n\n<p>Obviously, these aren\u2019t just \u201cset it and forget it\u201d pinned tweets. Once the event, challenge, contest, or poll is over, brands swap them out for something else.<\/p>\n\n\n\n<p>What else?&nbsp;<\/p>\n\n\n\n<p>Blog posts and Twitter threads are common, with 5.5% and 3.6% of brands respectively showcasing these in pinned tweets.<\/p>\n\n\n\n<p>Here are a few examples:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"392\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-8.png\" alt=\"Hypefury's pinned tweet is a thread\n\" class=\"wp-image-157595\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-8.png 1188w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-8-680x224.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-8-768x253.png 768w\" sizes=\"auto, (max-width: 1188px) 100vw, 1188px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"1148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image39.jpg\" alt=\"Novocall's pinned tweet promotes a blog post\n\" class=\"wp-image-157597\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image39.jpg 1182w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image39-438x425.jpg 438w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image39-768x746.jpg 768w\" sizes=\"auto, (max-width: 1182px) 100vw, 1182px\"><\/figure>\n\n\n\n<p>Given that Twitter users almost certainly prefer native content, you\u2019re probably better off turning a blog post you want to promote here into a thread instead. You can always promote the blog post at the&nbsp;end.<\/p>\n\n\n\n<p>This is precisely what we did for our current pinned tweet:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1184\" height=\"980\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image36.jpg\" alt=\"Our pinned tweet is a thread with 18 Ahrefs hacks\n\" class=\"wp-image-157599\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image36.jpg 1184w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image36-513x425.jpg 513w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image36-768x636.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\"><\/figure>\n\n\n\n<p>These 18 hacks began life as a blog post. But we knew we\u2019d likely get way more engagement by turning them into a Twitter thread.&nbsp;<\/p>\n\n\n\n<p>We then promote our newsletter at the end of the thread:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"1072\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-3.png\" alt=\"We promote our newsletter in the final tweet of the pinned thread\n\" class=\"wp-image-157601\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-3.png 1174w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-3-465x425.png 465w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-3-768x701.png 768w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\"><\/figure>\n\n\n\n<p>The remaining 20% of SaaS companies feature other things, like awards they\u2019ve won\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"194\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-5.png\" alt=\"Mailchimp's pinned tweet mentions an award\n\" class=\"wp-image-157603\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-5.png 1182w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-5-680x112.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-5-768x126.png 768w\" sizes=\"auto, (max-width: 1182px) 100vw, 1182px\"><\/figure>\n\n\n\n<p>\u2026 rebrand announcements<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-7.png\" alt=\"Rapid's pinned tweet announces a rebrand\n\" class=\"wp-image-157605\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-7.png 882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-7-680x177.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-7-768x200.png 768w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\"><\/figure>\n\n\n\n<p>\u2026 and white papers:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"270\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image28-1.png\" alt=\"MarketDial's pinned tweet promotes... a white paper\n\" class=\"wp-image-157607\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image28-1.png 1182w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image28-1-680x155.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image28-1-768x175.png 768w\" sizes=\"auto, (max-width: 1182px) 100vw, 1182px\"><\/figure>\n\n\n\n<p>I think these all make sense\u2014except for white papers.&nbsp;<\/p>\n\n\n\n<p>Even if you\u2019re targeting enterprise customers, I just can\u2019t see many people browsing Twitter and thinking \u201cOh, cool\u2014a white paper! I\u2019ll download that right&nbsp;away!\u201d&nbsp;<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Key takeaways + our advice<\/div><div class=\"recommendation-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>45% of companies don\u2019t have pinned tweets <\/strong>\u2013 Don\u2019t be one of them. Pinned tweets are a useful way to highlight import updates, campaigns, and initiatives.&nbsp;<\/li>\n\n\n\n<li><strong>60% of companies have product-related pinned tweets <\/strong>\u2013 This is a safe bet, but I think it\u2019s best to use an engaging format like video if possible. This also extends the amount of information you can put in your pinned tweet beyond the 280-character limit.&nbsp;<\/li>\n\n\n\n<li><strong>10.9% of companies feature events, contests, challenges, or polls <\/strong>\u2013 This makes sense, as you usually want to draw as much attention to these types of events as possible in a limited period of&nbsp;time.<\/li>\n\n\n\n<li><strong>5.5% of companies feature blog posts <\/strong>\u2013<strong> <\/strong>I would avoid this, as I think few Twitter users want to consume content off the platform.&nbsp;<\/li>\n\n\n\n<li><strong>3.6% of companies feature threads <\/strong>\u2013 I think there are too many threads on Twitter, but they\u2019re obviously popular so\u2026 what do I know? Either way, this is another good way to effectively extend the 280-character tweet&nbsp;limit.&nbsp;<\/li>\n\n\n\n<li><strong>20% of companies feature other things<\/strong> \u2013 Awards, announcements\u2014basically whatever they want to draw attention to at the moment. Just don\u2019t try to force users to download white papers; I really don\u2019t think anyone on Twitter wants&nbsp;that.<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>How you set up your company\u2019s Twitter profile depends on the impression you want to make and the things you want to promote. Just make sure to utilize all the features Twitter gives you to create a standout profile.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re short on time, here\u2019s our best advice to get your profile up and running fast:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1601\" height=\"1440\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-profile-setup.png\" alt=\"Quick guide to setting up a SaaS Twitter profile\" class=\"wp-image-157609\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-profile-setup.png 1601w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-profile-setup-473x425.png 473w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-profile-setup-768x691.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/saas-company-twitter-profile-setup-1536x1382.png 1536w\" sizes=\"auto, (max-width: 1601px) 100vw, 1601px\"><\/figure>\n\n\n\n<p>Got questions? Ping me on\u2026 <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\"><em>you know where<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are those features: But how many SaaS companies make use of them all? And are they using them&nbsp;well? To find out, we studied the Twitter profiles of 100 SaaS companies. &nbsp; Let\u2019s start at the&nbsp;top. &nbsp; 37% of SaaS<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[336],"class_list":["post-157439","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We Studied 100 SaaS Twitter Profiles to Uncover Top Trends: Here&#039;s What We Found<\/title>\n<meta name=\"description\" content=\"Every company on Twitter has the same features to create a standout profile. But how exactly? Let&#039;s explore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/saas-twitter-profile-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Studied 100 SaaS Twitter Profiles to Uncover Top Trends: Here&#039;s What We Found\" \/>\n<meta property=\"og:description\" content=\"One platform, many different profiles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/saas-twitter-profile-study\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-19T01:50:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-19T11:18:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/twitter-profile-features.jpg\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"One platform, many different profiles.\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-twitter-profile-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-twitter-profile-study\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"We Studied 100 SaaS Twitter Profiles to Uncover Top Trends: Here\u2019s What We&nbsp;Found\",\"datePublished\":\"2023-04-19T01:50:44+00:00\",\"dateModified\":\"2023-04-19T11:18:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-twitter-profile-study\\\/\"},\"wordCount\":2470,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-twitter-profile-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/we-studied-100-saas-twitter-profiles-by-joshua-hardwick-marketing.jpg\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-twitter-profile-study\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-twitter-profile-study\\\/\",\"name\":\"We Studied 100 SaaS Twitter Profiles to Uncover Top Trends: Here's What We Found\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-twitter-profile-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-twitter-profile-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/twitter-profile-features.jpg\",\"datePublished\":\"2023-04-19T01:50:44+00:00\",\"dateModified\":\"2023-04-19T11:18:40+00:00\",\"description\":\"Every company on Twitter has the same features to create a standout profile. 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