{"id":157303,"date":"2023-04-16T23:58:04","date_gmt":"2023-04-17T04:58:04","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=157303"},"modified":"2023-04-16T23:58:07","modified_gmt":"2023-04-17T04:58:07","slug":"accessibility-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/accessibility-seo\/","title":{"rendered":"Accessibility for SEOs: How to Comply With ADA &amp;&nbsp;WCAG"},"content":{"rendered":"\n<div class=\"intro-txt\">As the new Web Content Accessibility Guidelines (WCAG) go live this month, a new light is being shined on website accessibility. But in honesty, this is something almost no SEOs think&nbsp;about!<\/div>\n\n\n\n<p>Ensuring your website is accessible to everyone may not be a direct ranking factor. Still, if you\u2019re driving traffic to a website and the users with disabilities can\u2019t access and engage with the entire site, it\u2019s going to impact your SEO efforts negatively.&nbsp;<\/p>\n\n\n\n<p>Over 61 million people have disabilities in the U.S. alone. Therefore, a vast percentage of your target audience will likely benefit from improved website accessibility.&nbsp;<\/p>\n\n\n\n<p>Plus, as more countries worldwide make website accessibility a legal requirement, not meeting government-issued accessibility guidelines could mean a lawsuit that might take down your online business.&nbsp;<\/p>\n\n\n\n<p>As someone whose mother is registered as legally blind, I appreciate the difference website accessibility can make to the quality of someone\u2019s day-to-day life.<\/p>\n\n\n\n<p>In this article, we are going to look at the importance of website accessibility, how it can boost your SEO efforts, as well as what you can do to ensure your site meets the most up-to-date accessibility regulations.&nbsp;<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is the Americans with Disabilities Act (ADA)?\" data-section=\"what-is-the-ada\">\n\n\n\n<h2 class=\"wp-block-heading\">What is the Americans with Disabilities Act (ADA)?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The Americans with Disabilities Act (ADA) is a civil rights law that came into existence in the 1990s. It aims to protect those with disabilities against any form of discrimination and ensure they have equal access to public life, services, and accommodations. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Employment<\/li>\n\n\n\n<li>Transportation<\/li>\n\n\n\n<li>Public accommodations<\/li>\n\n\n\n<li>Communications<\/li>\n\n\n\n<li>Government<\/li>\n<\/ul>\n\n\n\n<p>In accordance with the ADA national network, a public accommodation is&nbsp;the:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retail sector.<\/li>\n\n\n\n<li>Restaurant industry.<\/li>\n\n\n\n<li>Hotel industry.<\/li>\n\n\n\n<li>Facilities dedicated to medical care.<\/li>\n\n\n\n<li>Library.<\/li>\n\n\n\n<li>Public park system.<\/li>\n\n\n\n<li>Area for public use outside the home, school, or&nbsp;work.<\/li>\n<\/ul>\n\n\n\n<p>The law itself does not specifically mention website accessibility. However, in recent years, there have been a number of public lawsuits around website accessibility and confusion from businesses as to whether the law applies to both physical premises and websites.<\/p>\n\n\n\n<p>In fact, the well-established restaurant Domino\u2019s Pizza even <a href=\"https:\/\/www.supremecourt.gov\/DocketPDF\/18\/18-1539\/102950\/20190613153319483_DominosPetition.pdf\">petitioned the Supreme Court<\/a> to confirm if it needed to \u201csatisfy discrete accessibility requirements with respect to individuals with disabilities\u201d after it was sued by a blind man who could not order a pizza on its website.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"364\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-2.png\" alt=\"Excerpt from Supreme Court petition by Domino's Pizza\" class=\"wp-image-157351\"><figcaption class=\"wp-element-caption\">Excerpt from the Supreme Court petition by Domino\u2019s Pizza.<\/figcaption><\/figure>\n\n\n\n<p>Since then, the U.S. government has issued specific <a href=\"https:\/\/www.ada.gov\/resources\/web-guidance\/\">ADA guidance for website accessibility<\/a>. According to its website, any <a href=\"https:\/\/www.ada.gov\/resources\/web-guidance\/#when-the-ada-requires-web-content-to-be-accessible\">business open to the public (B2C) or government body<\/a> (or those funded by the government) must meet ADA regulations as detailed in <a href=\"https:\/\/adata.org\/learn-about-ada\">Title III<\/a> of the&nbsp;law.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.ada.gov\/resources\/web-guidance\/\">ADA states<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A website with inaccessible features can limit the ability of people with disabilities to access a public accommodation\u2019s goods, services, and privileges available through that website\u2014for example, a veterans\u2019 service organization event registration form.<\/p>\n\n\n\n<p>For these reasons, the Department has consistently taken the position that the ADA\u2019s requirements apply to all the goods, services, privileges, or activities offered by public accommodations, including those offered on the&nbsp;web.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why does ADA compliance matter?\" data-section=\"why-does-ada-compliance-matter\">\n\n\n\n<h2 class=\"wp-block-heading\">Why does ADA compliance matter?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In today\u2019s world, ensuring a website is accessible to all should simply be good practice. Especially for large corporations with teams of developers and SEOs working together, there is no valid reason not to make website accessibility a priority.<\/p>\n\n\n\n<p>We\u2019re going to look at some of the top reasons to take action and ensure your website is accessible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Allowing people to live without restrictions<\/h3>\n\n\n\n<p>If we think back to the time of COVID-19 when all of us were stuck in our homes for months on end, many of us lived our day-to-day lives online. Whether it be attending Zoom classrooms, ordering groceries, or paying bills.&nbsp;<\/p>\n\n\n\n<p>Being able to easily access the things we need in a time of crisis is something many of us take for granted. However, for someone with a disability, having equal access to public services online can significantly impact their quality of&nbsp;life.<\/p>\n\n\n\n<p>If you cannot leave your home or access websites that allow you to order food, pay a bill, or use a government service like voting, this can prevent you from living a normal life. Not to mention it can also cause a significant amount of stress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Accessible websites are good for business<\/h3>\n\n\n\n<p>One benefit of improved website accessibility is that it is simply good for business. After all, more potential customers using your website can result in more leads and&nbsp;sales.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Web accessibility is a legal requirement in most countries<\/h3>\n\n\n\n<p>The Americans with Disabilities Act is just the accessibility law covering the U.S. Outside of the U.S., there are several international laws covering accessibility.&nbsp;<\/p>\n\n\n\n<p>In 40 nations, it is necessary to ensure that your website is accessible\u2014from Israel\u2019s <a href=\"https:\/\/www.w3.org\/WAI\/policies\/israel\/#equal-rights-of-persons-with-disabilities-act-as-amended\">Equal Rights of Persons with Disabilities Act<\/a> to Taiwan\u2019s <a href=\"https:\/\/www.w3.org\/WAI\/policies\/taiwan\/#web-accessibility-guidelines-2-0\">Web Accessibility Guidelines<\/a>. There is even a proposed <a href=\"https:\/\/www.w3.org\/WAI\/policies\/european-union\/#european-accessibility-act-proposed\">European Accessibility Act<\/a>, currently drafted by the European Union.&nbsp;<\/p>\n\n\n\n<p>Ensuring a website complies with local regulations can help you avoid facing legal action.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"489\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-8.png\" alt=\"International accessibility laws\" class=\"wp-image-157354\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-8.png 892w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-8-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-8-768x421.png 768w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\"><figcaption class=\"wp-element-caption\">An example of some international accessibility laws. The full list can be <a href=\"https:\/\/www.w3.org\/WAI\/policies\/\">found here<\/a>.<\/figcaption><\/figure>\n\n\n\n<p>If a website violates the ADA, a person with a disability may file a lawsuit against the site\u2019s owner, which is happening more frequently than ever before.<\/p>\n\n\n\n<p>A little over 800 complaints involving inaccessible websites were filed in federal court in 2017, according to accessible technology company <a href=\"https:\/\/blog.usablenet.com\/2018-ada-web-accessibility-lawsuit-recap-report\">UsableNet.<\/a> After the release of WCAG 2.1, that number rose significantly to 2,200 in&nbsp;2018.<\/p>\n\n\n\n<p>Big-name brands and even famous people are not immune to these legal repercussions.<\/p>\n\n\n\n<p>According to reports, Beyonc\u00e9 Knowles\u2019 firm, Parkwood Entertainment, <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/beyonces-parkwood-entertainment-sued-1172909\/\">was served with a class-action complaint<\/a> alleging that customers who were blind or visually impaired were denied access to beyonce.com\u2019s services\u2014making it in violation of Title III of the&nbsp;ADA.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"309\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-8.png\" alt=\"Excerpt from an accessibility class-action complaint\" class=\"wp-image-157356\"><figcaption class=\"wp-element-caption\">An excerpt from the class action accessibility complaint against Beyonce\u2019s company.<\/figcaption><\/figure>\n\n\n\n<p>When site users with visual impairments attempted to buy concert tickets on Beyonce\u2019s website, they found that images had no <a href=\"https:\/\/ahrefs.com\/blog\/alt-text\/\">alt text<\/a>, the website did not have keyboard access, and drop-down menus were not accessible.<\/p>\n\n\n\n<p>Several other well-known brands, corporations, and institutes have been subject to high-profile ADA compliance lawsuits, including <a href=\"https:\/\/www.accessiblemetrics.com\/blog\/4-key-takeaways-from-2018-web-accessibility-lawsuits\/\">Nike<\/a>, <a href=\"https:\/\/topclassactions.com\/lawsuit-settlements\/lawsuit-news\/831860-burger-king-class-action-says-fast-food-chains-website-violates-ada\/\">Burger King<\/a>, <a href=\"https:\/\/lovata.com\/blog\/ada-website-compliance-lawsuits-recent-and-high-profile.html\">Fox News<\/a>, and even <a href=\"https:\/\/www.insidehighered.com\/news\/2019\/04\/08\/mit-and-harvard-fail-get-out-video-captioning-court-case\">Harvard<\/a>.<\/p>\n\n\n\n<p>The number of accessibility lawsuits is increasing yearly. With the publication of WCAG 2.2 in April 2023, we\u2019ll probably observe a sizable increase yet&nbsp;again.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is the WCAG?\" data-section=\"what-is-the-wcag\">\n\n\n\n<h2 class=\"wp-block-heading\">What is the&nbsp;WCAG?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.w3.org\/wai\/standards-guidelines\/wcag\/\">Web Content Accessibility Guidelines (WCAG)<\/a> are regulations that offer guidance to ensure all aspects of website features and web applications are accessible.<\/p>\n\n\n\n<p>Currently, <a href=\"https:\/\/www.w3.org\/TR\/WCAG21\/\">WCAG 2.1 guidelines<\/a> released in June 2018 are in use and are intended for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web content developers (page authors, site designers, etc.).<\/li>\n\n\n\n<li>Web authoring tool developers.<\/li>\n\n\n\n<li>Web accessibility evaluation tool developers.<\/li>\n\n\n\n<li>Others who want or need a standard for web accessibility, including mobile accessibility.<\/li>\n<\/ul>\n\n\n\n<p>WCAG 2.2 standards are still in the development stage and won\u2019t be complete until April 2023. However, despite this, WCAG 3.0 has already been drafted, albeit it won\u2019t be made public for a&nbsp;while.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"541\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14.jpg\" alt=\"WCAG 3.0 proposed guidelines\" class=\"wp-image-157358\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14.jpg 894w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-680x411.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-768x465.jpg 768w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\"><figcaption class=\"wp-element-caption\">An overview of WCAG 3.0\u2019s proposed guidelines.<\/figcaption><\/figure>\n\n\n\n<p>But keeping up with the most recent drafts of the WCAG rules and keeping track of any planned modifications or additions can assist you in ensuring your website continues to adhere to accessibility requirements.<\/p>\n\n\n\n<p>The WCAG is divided into <a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/conformance#levels\">three levels of conformance<\/a>. Each level is based on how they impact the design or appearance of the pages to meet the needs of different individuals and situations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1006\" height=\"407\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image25.jpg\" alt=\"Definition of conformance\" class=\"wp-image-157360\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image25.jpg 1006w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image25-680x275.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image25-768x311.jpg 768w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\"><figcaption class=\"wp-element-caption\">&nbsp;The WCAG\u2019s definition of conformance.<\/figcaption><\/figure>\n\n\n\n<p>Let\u2019s look at the basics of the three levels of compliance and what they include. We\u2019ll look at the aspects that are important for SEOs in detail later.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Level A<\/h4>\n\n\n\n<p>This is the lowest and least complicated level of conformance to obtain. Level A does not provide a broad level of accessibility and sets an absolute minimum level of accessibility.<\/p>\n\n\n\n<p>The following are some notable <a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/quickref\/?currentsidebar=%23col_customize&amp;versions=2.0&amp;levels=aa%2Caaa\">WCAG 2.0 Level A requirements<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.csun.edu\/universal-design-center\/web-accessibility-criteria-keyboard-traps\">Keyboard traps<\/a> not allowed<\/li>\n\n\n\n<li>Keyboard-based navigation<\/li>\n\n\n\n<li>Alternatives to text content<\/li>\n\n\n\n<li>Adding captions to videos<\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/use-of-color\">Use of color should only be used to indicate an action<\/a>, prompt a response, or convey information<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Level AA<\/h4>\n\n\n\n<p>Regulations or legal settlements usually adopt or negotiate this level as a target conformance level. It sets a level of accessibility for all users, including those using assistive technology.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/quickref\/?currentsidebar=%23col_customize&amp;versions=2.0&amp;levels=a%2Caaa\">Level AA requirements<\/a> of WCAG 2.0 include these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A minimum contrast of 4.5:1 (3.1 in the case of large&nbsp;text)<\/li>\n\n\n\n<li>For images that convey meaning, alt text must be&nbsp;used<\/li>\n\n\n\n<li>No or low background audio&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/consistent-navigation.html\">Site navigation consistent<\/a> throughout<\/li>\n\n\n\n<li>Clearly labeled form fields<\/li>\n\n\n\n<li>Headings arranged logically<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Level AAA<\/h4>\n\n\n\n<p>All three success criteria are met at this conformance level, which is the highest level achievable. If some content cannot satisfy all Level AAA Success Criteria, full AAA compliance is <a href=\"https:\/\/www.levelaccess.com\/blog\/ada-compliance-levels\">not achievable<\/a>.<\/p>\n\n\n\n<p>Below are a few noteworthy requirements for <a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/quickref\/?currentsidebar=%23col_customize&amp;versions=2.0&amp;levels=a%2Caa\">WCAG 2.0&nbsp;AAA:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign language interpretation for video or&nbsp;audio<\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/contrast-enhanced\">Color contrast is at least 7:1<\/a>&nbsp;<\/li>\n\n\n\n<li>Any activity must not require timing<\/li>\n\n\n\n<li>Users can get <a href=\"https:\/\/www.w3.org\/TR\/WCAG20-TECHS\/H89.html\">context-sensitive help<\/a><\/li>\n\n\n\n<li>Low or no background audio for pre-recorded audio content only<\/li>\n<\/ul>\n\n\n\n<p>Although Level AA compliance criteria are thought to be reasonable, ensuring your website complies with level AAA will help you maintain accessibility standards going forward and make your website accessible to everyone.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why does WCAG compliance matter?\" data-section=\"why-does-wcag-compliance-matter\">\n\n\n\n<h2 class=\"wp-block-heading\">Why does WCAG compliance matter?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>WCAG compliance is the best way that digital marketers can ensure they are complying with local accessibility laws and avoid legal repercussions. Generally, WCAG-compliant websites should have a clear goal, speedy loading times, simple navigation, and user-friendly language.&nbsp;<\/p>\n\n\n\n<p>These are all essential elements of UX design, which aids users of search engines in finding the information they want. You should improve the UX of your website to provide consumers with the greatest experience possible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"325\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12.jpg\" alt=\"Quote from Think With Google\" class=\"wp-image-157362\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12.jpg 796w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-680x278.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-768x314.jpg 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\"><figcaption class=\"wp-element-caption\">Quote from Think With Google.&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Every company, from large corporations to startups, ought to strive to be compliant with the law and have websites that are WCAG-compliant.<\/p>\n\n\n\n<p>The United Nations <a href=\"https:\/\/www.un.org\/development\/desa\/disabilities\/convention-on-the-rights-of-persons-with-disabilities.html\">states<\/a>: \u201cAccess to information and communications technologies, including the Web, is <strong>defined as a basic human right<\/strong> in the United Nations Convention on the Rights of Persons with Disabilities.\u201d<\/p>\n\n\n\n<p>The <a href=\"https:\/\/reciteme.com\/news\/web-accessibility-is-a-basic-human-right\/#:~:text=It%20is%20fundamentally%20designed%20to,%2C%20sight%2C%20and%20cognitive%20ability.\">negative impact of inaccessible websites<\/a> means that many disabled people lose the ability to perform actions that many people may take for granted, such as handling their accounts, obtaining work, or accessing the internet in general.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Where accessibility meets SEO\" data-section=\"where-accessibility-meets-seo\">\n\n\n\n<h2 class=\"wp-block-heading\">Where accessibility meets&nbsp;SEO&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>As mentioned, website accessibility is not a direct ranking factor. However, accessibility issues affect user experience. From the <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\">Page Experience Update<\/a> in March 2022, we know this is of the utmost importance to Google.<\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/JohnMu\/status\/1246348308676837381?ref_src=twsrc%5Etfw\">John Mueller also previously commented<\/a> that poor web accessibility might negatively impact other signals, which could result in a site being less visible in search:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In general though, when sites are hard to use, people steer away from them anyway, so over time things like recommendations and other signals tend to drop away, resulting in the site being less visible in search too.<\/p>\n<\/blockquote>\n\n\n\n<p>Plus, considering many of the elements that cause accessibility issues also happen to be aspects we look at to improve technical SEO health, there is a significant amount of crossover between the&nbsp;two.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Navigation<\/h3>\n\n\n\n<p>Effective navigation is beneficial for both accessibility and SEO. People with disabilities can utilize websites more easily when the navigation is simple and straightforward.&nbsp;<\/p>\n\n\n\n<p>Well-organized navigation can also facilitate crawlers\u2019 understanding of a website\u2019s content and structure and, thus, may improve a website\u2019s position on the&nbsp;SERPs.<\/p>\n\n\n\n<p>Links and breadcrumbs are examples of navigational components that can be included, depending on the page\u2019s content.<\/p>\n\n\n\n<p>Consistent navigation is a level AA requirement for the WCAG. That means, using the same elements repeatedly throughout the&nbsp;site.&nbsp;<\/p>\n\n\n\n<p>This can include a \u201cskip to content\u201d button at the beginning of each page (like a \u201cskip to recipe\u201d button on a food blog) and ensuring menus and submenus are in the same positions on each&nbsp;page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1109\" height=\"535\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-4.png\" alt=\"Example of footer navigation menus\" class=\"wp-image-157364\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-4.png 1109w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-4-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-4-768x370.png 768w\" sizes=\"auto, (max-width: 1109px) 100vw, 1109px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/website-navigation\/\">Mastering Website Navigation: The Ultimate Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A navigation element with the label \u201cbreadcrumb\u201d defines the structure as a breadcrumb trail and designates it as a navigation landmark to make it simple to&nbsp;find.<\/p>\n\n\n\n<p>It helps users to navigate where they are on a website, as well as how far away from the homepage. It looks something like&nbsp;this:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Home &gt; Blog &gt; Technical SEO &gt; How to Do a Technical SEO&nbsp;Audit<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Breadcrumbs also help search engines navigate a website and categorize its pages. Google also displays breadcrumbs in search results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"352\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-6.png\" alt=\"Example of breadcrumbs in search results\" class=\"wp-image-157365\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Sitemaps<\/h3>\n\n\n\n<p>Sitemaps help both users and search engines navigate your website. Especially for users with disabilities, sitemaps help them find the pages they need to access more easily.&nbsp;<\/p>\n\n\n\n<p>The World Wide Web Consortium <a href=\"https:\/\/www.w3.org\/TR\/WCAG20-TECHS\/G63.html\">states<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The sitemap serves several purposes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It provides an overview of the entire site.<\/li>\n\n\n\n<li>It helps users understand what the site contains and how the content is organized.<\/li>\n\n\n\n<li>It offers an alternative to complex navigation bars that may be different at different parts of the&nbsp;site.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"219\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-8.png\" alt=\"Sitemap example\" class=\"wp-image-157367\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-sitemap\/\">How to Create an XML Sitemap (And Submit It to Google)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Titles and headings<\/h3>\n\n\n\n<p>Screen readers use title tags to offer users an overview of a page\u2019s content when it first loads. Additionally, they provide page summaries and nudge visitors to click through tabs and search engine results.<\/p>\n\n\n\n<p>Make your information easier to read for users with screen readers by using headers appropriately. Make use of the right header tags (e.g., H2, not just bigger or bolder text).&nbsp;<\/p>\n\n\n\n<p>A logical hierarchy should be observed while using cascading headers, with H1s coming before H2s, H3s after H2s, and so on. Both visitors and search engines can then easily comprehend the content\u2019s structure.&nbsp;<\/p>\n\n\n\n<p>A great tool to help with this is Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a>, which allows you to see the page title, content length, and headings (as well as the hierarchy) directly on any&nbsp;page.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"1120\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-5.jpg\" alt=\"&quot;Content&quot; section in Ahrefs' SEO Toolbar\" class=\"wp-image-157368\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-5.jpg 1376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-5-522x425.jpg 522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-5-768x625.jpg 768w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Internal links<\/h3>\n\n\n\n<p>Anchor text is clickable text used to build links to other webpages. Users must understand what to anticipate when they click a link. For accessibility, a precise description is essential.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"813\" height=\"85\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-3.png\" alt=\"Anchor text example\" class=\"wp-image-157370\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-3.png 813w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-3-680x71.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-3-768x80.png 768w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\"><\/figure>\n\n\n\n<p>Search engines may evaluate the content of a linked website with the help of the anchor text.&nbsp;Anchor text aids in your understanding of the website\u2019s structure, page layout, and keywords.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">Anchor Text: A Data\u2010Driven Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Alt text<\/h3>\n\n\n\n<p>Alt text allows screen readers to comprehend what a picture implies. Additionally, alt text helps search engines understand the content of photos, improving a page\u2019s SEO and enabling images to appear in image results pages, which can increase traffic to your website.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/alt-text\/\">Alt Text for SEO: How to Optimize Your Images<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to test website accessibility\" data-section=\"how-to-test-accessibility\">\n\n\n\n<h2 class=\"wp-block-heading\">How to test website accessibility<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>To make your website accessible, you need to be able to run an accessibility audit.&nbsp;<\/p>\n\n\n\n<p>Many of the key elements for SEOs that we have discussed can be assessed using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit.<\/a> The tool will show issues for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitemaps<\/li>\n\n\n\n<li>Robots.txt<\/li>\n\n\n\n<li>Internal linking<\/li>\n\n\n\n<li>Headings<\/li>\n\n\n\n<li>Titles<\/li>\n\n\n\n<li>Alt text<\/li>\n<\/ul>\n\n\n\n<p>Of course, if you want to perform a detailed accessibility audit so you can forward accessibility-specific issues to a developer, there are several tools that identify which SEO elements can be improved to make your site more accessible.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audit your accessibility with the Accessibility Checker<\/h3>\n\n\n\n<p>Start by heading over to the <a href=\"https:\/\/www.accessibilitychecker.org\/\">Accessibility Checker<\/a>. Enter the website you want to audit and select the country you want to comply with.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"377\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-9.png\" alt=\"Accessibility Checker homepage\" class=\"wp-image-157372\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-9.png 820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-9-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-9-768x353.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\"><\/figure>\n\n\n\n<p>Once you\u2019ve done that, it will take about 30 seconds to run the audit and bring up your results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"277\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-3.png\" alt=\"Accessibility Checker showing an audit score\" class=\"wp-image-157373\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-3.png 881w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-3-680x214.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-3-768x241.png 768w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\"><\/figure>\n\n\n\n<p>Below this, it will give you a breakdown of any critical issues and how to fix them. You can also download the report to work on later or forward to a developer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"865\" height=\"300\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-5.png\" alt=\"Accessibility Checker showing a list of issues\" class=\"wp-image-157374\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-5.png 865w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-5-680x236.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-5-768x266.png 768w\" sizes=\"auto, (max-width: 865px) 100vw, 865px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Check accessibility with Google Lighthouse<\/h3>\n\n\n\n<p>Along with security and SEO, Google Lighthouse examines a site\u2019s accessibility and <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a>.<\/p>\n\n\n\n<p>Page titles and the color contrast between the background and the foreground are two accessibility criteria. The title tags, link names, and scalability of the viewport are also included.<\/p>\n\n\n\n<p>Some Lighthouse Accessibility standards that aren\u2019t accessible for automatic assessment can also be checked manually. Lighthouse may be used in various ways, including as a free Google Chrome plugin so that both technical and non-technical people can utilize it.<\/p>\n\n\n\n<p>You can easily access a <a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/accessibility\/scoring\/\">Google Lighthouse \u2013 accessibility audit<\/a> directly in Google Chrome by either right-clicking the page and selecting \u201cInspect\u201d or pressing F12 on your keyboard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"471\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-4.png\" alt=\"Select &quot;Inspect&quot; on a page in Google Chrome\" class=\"wp-image-157376\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-4.png 830w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-4-680x386.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-4-768x436.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"><\/figure>\n\n\n\n<p>Then, in the developer tools window, navigate to the \u201cLighthouse\u201d tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"437\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-5.png\" alt=\"Navigating to Lighthouse in developer tools\" class=\"wp-image-157377\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-5.png 541w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-5-526x425.png 526w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\"><\/figure>\n\n\n\n<p>Adjust your Lighthouse settings and choose to audit only \u201cAccessibility\u201d and then \u201cAnalyze page&nbsp;load.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-6.png\" alt=\"Lighthouse audit options\" class=\"wp-image-157379\"><\/figure>\n\n\n\n<p>Lighthouse will then analyze the page and give you a score out of 100, as well as a list of issues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"357\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-8.png\" alt=\"Lighthouse accessibility score\" class=\"wp-image-157380\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Use WAVE\u2019s accessibility evaluation tool<\/h3>\n\n\n\n<p>Wave\u2019s accessibility evaluation tool gives you a detailed breakdown of the accessibility issues your website faces and is great to use in addition to the Accessibility Checker and Lighthouse.&nbsp;<\/p>\n\n\n\n<p>Start by heading over to the <a href=\"https:\/\/wave.webaim.org\/\">WAVE<\/a> website and entering the website address of the site you want to&nbsp;audit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"244\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image24-2.png\" alt=\"Wave's homepage\" class=\"wp-image-157382\"><\/figure>\n\n\n\n<p>When the audit is complete, the audit overview will open in a docked window.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-3.png\" alt=\"WAVE audit overview\" class=\"wp-image-157383\"><\/figure>\n\n\n\n<p>You can expand the different issues to give a detailed breakdown. The nice thing about Wave is if you click on an issue in the report, it will highlight it directly on the page. For example, highlighting exactly which images are missing alt text or links without descriptive text.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"385\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-7.png\" alt=\"Wave highlighted errors\" class=\"wp-image-157385\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-7.png 972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-7-680x269.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-7-768x304.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Plugins and widgets that test and improve accessibility<\/h3>\n\n\n\n<p>It may take considerable time and effort to make your website accessible. But you\u2019re in luck if you use WordPress as your content management system.<\/p>\n\n\n\n<p>At the very least, <a href=\"https:\/\/wordpress.org\/plugins\/search\/Accessibility\/\">WordPress accessibility plugins<\/a> can point you in the right direction when it comes to making your site accessible. Some can even help you make changes without the assistance of a developer.<\/p>\n\n\n\n<p>I\u2019ve listed three of my top choices below (you only need&nbsp;one).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/wordpress.org\/plugins\/wp-accessibility\/\">WP Accessibility<\/a><\/h4>\n\n\n\n<p>Many common accessibility problems in WordPress themes can be resolved using the WP Accessibility plugin. The accessibility-enhancing features of the free plugin may be enabled or disabled by administrators without writing any&nbsp;code.&nbsp;<\/p>\n\n\n\n<p>Color Contrast Tester allows you to compare the contrast between two colors. Using the plugin, you can also distinguish between photos without alt&nbsp;text.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/wpaccessibility.io\/\">One Click Accessibility<\/a><\/h4>\n\n\n\n<p>WordPress site administrators can set up and maintain accessibility settings with One Click Accessibility. The plugin brings up an accessibility menu at the side of the screen that website users can utilize for different accessibility functions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"277\" height=\"434\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-6.png\" alt=\"One Click Accessibility user menu\" class=\"wp-image-157387\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-6.png 277w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-6-271x425.png 271w\" sizes=\"auto, (max-width: 277px) 100vw, 277px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.w3.org\/TR\/html-aria\/\">ARIA (Accessible, Rich, Internet Applications) landmarks<\/a>, outline emphasis, target characteristics for links, and skip links are a few of its helpful features. It also enables you to create sitemaps, underline links, use negative contrast, and scale&nbsp;fonts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"560\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-6.png\" alt=\"One Click Accessibility menu function\" class=\"wp-image-157388\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-6.png 991w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-6-680x384.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-6-768x434.png 768w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\"><figcaption class=\"wp-element-caption\">An example of One Click Accessibility\u2019s site menu functions in&nbsp;use.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/wordpress.org\/plugins\/wp-accessibility-helper\/\">WP Accessibility Helper<\/a><\/h4>\n\n\n\n<p>By addressing issues with font size, contrast, and alt text, the WP Accessibility Helper can help to make your website more accessible. You can simply use the toggle buttons to turn on the options you&nbsp;want.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-5.png\" alt=\"WP Accessibility Helper toggle buttons \" class=\"wp-image-157390\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-5.png 601w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-5-555x425.png 555w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\"><\/figure>\n\n\n\n<p>You can customize your front-end accessibility sidebar by using WP Accessibility Helper\u2019s pro edition. It\u2019s simple to adjust the font size, color, and other features.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.adaokay.com\/index.html\">ADA Okay!<\/a><\/h4>\n\n\n\n<p>ADA Okay is a premium tool that uses an onsite widget that site users can control to make your website accessible.<\/p>\n\n\n\n<p>I\u2019ve personally added ADA Okay to dozens of small business sites, and it has always worked perfectly simply by copying and pasting a short piece of code into the website\u2019s footer.<\/p>\n\n\n\n<p>By presenting an accessibility menu in a tiny pop-up (similar to a chat widget), ADA Okay works to increase accessibility and guarantee that your website complies with ADA standards.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"608\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-5.png\" alt=\"ADA Okay pop-up\" class=\"wp-image-157391\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-5.png 472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-5-330x425.png 330w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\"><\/figure>\n\n\n\n<p>A website user can alter the text\u2019s size and color, expand the cursor, and highlight links using the menu. You can also disable functions like autoplay and other animations that may trigger seizures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Website accessibility is not only a legal requirement, but it is also an extremely important aspect in ensuring people with disabilities can live a normal day-to-day life.&nbsp;<\/p>\n\n\n\n<p>As SEOs, we can contribute to improved accessibility by ensuring the technical and on-page aspects that promote accessibility are properly implemented and maintained.&nbsp;<\/p>\n\n\n\n<p>By doing so, you can improve the ROI for your clients by ensuring their website is accessible to every potential customer and prevent them from being subjected to an accessibility lawsuit.&nbsp;<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/seowithjenny\">on Twitter.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ensuring your website is accessible to everyone may not be a direct ranking factor. Still, if you\u2019re driving traffic to a website and the users with disabilities can\u2019t access and engage with the entire site, it\u2019s going to impact your<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":179,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335,329],"tags":[],"coauthors":[438],"class_list":["post-157303","post","type-post","status-publish","format-standard","hentry","category-general-seo","category-technical-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accessibility for SEOs: How to Comply With ADA &amp; WCAG<\/title>\n<meta name=\"description\" content=\"Website accessibility isn&#039;t always top of mind for SEOs. But in light of some updated regulations, it&#039;s a good time to take note and comply.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/accessibility-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accessibility for SEOs: How to Comply With ADA &amp; WCAG\" \/>\n<meta property=\"og:description\" content=\"Make your site accessible to all.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/accessibility-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-17T04:58:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-17T04:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-2.png\" \/>\n<meta name=\"author\" content=\"Jenny Abouobaia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Make your site accessible to all.\" \/>\n<meta name=\"twitter:creator\" content=\"@seowithjenny\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/accessibility-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/accessibility-seo\\\/\"},\"author\":{\"name\":\"Jenny Abouobaia\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/57bb28187ee8ce2da7814cc3aa8a07c4\"},\"headline\":\"Accessibility for SEOs: How to Comply With ADA &amp;&nbsp;WCAG\",\"datePublished\":\"2023-04-17T04:58:04+00:00\",\"dateModified\":\"2023-04-17T04:58:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/accessibility-seo\\\/\"},\"wordCount\":3477,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/accessibility-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/accessibility-for-seos-how-to-comply-by-jenny-abouobaia-general-seo-1.jpg\",\"articleSection\":[\"General SEO\",\"Technical SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/accessibility-seo\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/accessibility-seo\\\/\",\"name\":\"Accessibility for SEOs: How to Comply With ADA &amp; WCAG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/accessibility-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/accessibility-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/image21-2.png\",\"datePublished\":\"2023-04-17T04:58:04+00:00\",\"dateModified\":\"2023-04-17T04:58:07+00:00\",\"description\":\"Website accessibility isn't always top of mind for SEOs. 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