{"id":156944,"date":"2024-05-29T09:45:34","date_gmt":"2024-05-29T14:45:34","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=156944"},"modified":"2025-07-21T10:48:53","modified_gmt":"2025-07-21T15:48:53","slug":"seo-agency-software","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-agency-software\/","title":{"rendered":"SEO Agency Software (My Tried and Tested Tools)"},"content":{"rendered":"\n<div class=\"intro-txt\">There\u2019s no shortage of SEO agency software available at the moment. But with so many options to choose from, which tools do SEO agencies rely on to get the job&nbsp;done?<\/div>\n\n\n\n<p>In this article, I\u2019ll use my 10 years of SEO agency experience to give you the inside scoop on the most trusted tools <a href=\"https:\/\/ahrefs.com\/blog\/what-does-an-seo-agency-do\/\">SEO agencies<\/a> use to provide their clients with the best SEO insights.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<p>For SEO agencies, finding the right tools for the job is often a balancing act. They need to balance the client\u2019s needs against their own agency budget, which is usually determined by the client\u2019s retainer fee.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1226\" height=\"1200\" class=\"wp-image-175487\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/client-needs-vs-agency-budget.jpg\" alt=\"client needs vs agency budget\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/client-needs-vs-agency-budget.jpg 1226w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/client-needs-vs-agency-budget-434x425.jpg 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/client-needs-vs-agency-budget-768x752.jpg 768w\" sizes=\"auto, (max-width: 1226px) 100vw, 1226px\"><\/figure>\n\n\n\n<p>In an ideal situation, every agency would have access to all the best tools, but that\u2019s often just not possible.<\/p>\n\n\n\n<p>So here are my tried and tested recommendations:<\/p>\n\n\n\n<table id=\"tablepress-310\" class=\"tablepress tablepress-id-310 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Tool<\/th><th class=\"column-2\">Best for<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Google Search Console<\/td><td class=\"column-2\">Monitoring technical issues, checking indexation in Google search<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Google Analytics<\/td><td class=\"column-2\">Monitoring total website performance<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Ahrefs<\/td><td class=\"column-2\">All-in-one SEO toolset<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Screaming Frog<\/td><td class=\"column-2\">Auditing your website<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Surfer SEO<\/td><td class=\"column-2\">Optimizing your onsite content<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Buzzstream<\/td><td class=\"column-2\">Outreach CRM&nbsp;tool<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Google Trends<\/td><td class=\"column-2\">Identifying search trends in Google<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">Google Colaboratory<\/td><td class=\"column-2\">Running Python scripts<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">Google Page Speed Insights<\/td><td class=\"column-2\">Checking website performance<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">Google Looker Studio<\/td><td class=\"column-2\">Dashboard creation for SEO reporting<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">ChatGPT<\/td><td class=\"column-2\">AI tool used to help automate SEO&nbsp;tasks<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\">Yext<\/td><td class=\"column-2\">Local SEO optimization<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">Botify<\/td><td class=\"column-2\">Technical analysis, auditing your website\u2019s log&nbsp;files<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\">SEO Monitor<\/td><td class=\"column-2\">Creating SEO forecasts<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\">Chrome DevTools<\/td><td class=\"column-2\">Inspecting a website\u2019s code<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-310 from cache -->\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google Search Console (GSC)\" data-section=\"gsc\">\n\n\n\n<h2 class=\"wp-block-heading\">1. <a href=\"https:\/\/search.google.com\/search-console\/\">Google Search Console<\/a> (GSC)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>GSC is used by agency SEOs to understand the organic performance of their clients\u2019 websites.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1634\" height=\"1186\" class=\"wp-image-175488\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/gsc-performance-dashboard-screenshot.png\" alt=\"GSC performance dashboard screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/gsc-performance-dashboard-screenshot.png 1634w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/gsc-performance-dashboard-screenshot-586x425.png 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/gsc-performance-dashboard-screenshot-768x557.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/gsc-performance-dashboard-screenshot-1536x1115.png 1536w\" sizes=\"auto, (max-width: 1634px) 100vw, 1634px\"><\/figure>\n\n\n\n<p>It\u2019s the first tool SEO agencies request access to when they start working with a new client.<\/p>\n\n\n\n<p>I used GSC in an agency setting to do the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viewing the search queries a client\u2019s site shows for, and how often searchers click through from those keywords<\/li>\n\n\n\n<li>Getting a breakdown of websites that link to a client\u2019s site<\/li>\n\n\n\n<li>Seeing if Google can find and crawl the&nbsp;site<\/li>\n\n\n\n<li>Fixing indexing problems and requesting reindexing of new or updated content<\/li>\n\n\n\n<li>Receiving alerts when Google finds serious issues on the&nbsp;site<\/li>\n\n\n\n<li>Using the&nbsp;API<\/li>\n\n\n\n<li>Using the data to provide <a href=\"https:\/\/ahrefs.com\/blog\/seo-reporting\/\">SEO reporting<\/a> for my clients<\/li>\n<\/ul>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Want to supercharge your GSC reporting? Link your GSC account with Ahrefs to get your GSC performance data on steroids in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"730\" class=\"wp-image-175489\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/performance-by-device-and-ctr-by-position-screensh.png\" alt=\"Performance by device and CTR by position screenshots, via Ahrefs; Rank Tracker\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/performance-by-device-and-ctr-by-position-screensh.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/performance-by-device-and-ctr-by-position-screensh-680x242.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/performance-by-device-and-ctr-by-position-screensh-768x274.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/performance-by-device-and-ctr-by-position-screensh-1536x548.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>The advantage of doing this is that you can easily see winners and losers, low-hanging fruit keywords and potential cannibalization, performance by device, CTR by position, and much more\u2014perfect for including in your next <a href=\"https:\/\/ahrefs.com\/blog\/seo-reporting\/\">SEO report<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1140\" class=\"wp-image-175490\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/gsc-advanced-reports.jpg\" alt=\"GSC advanced reports \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/gsc-advanced-reports.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/gsc-advanced-reports-680x379.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/gsc-advanced-reports-768x428.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/gsc-advanced-reports-1536x855.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><a id=\"post-175418-_g1odyjsaxjsi\"><\/a><\/p><\/div><\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">How to use Google Search Console to Improve SEO (Beginner\u2019s guide)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google Analytics (GA)\" data-section=\"ga\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_6b9fbfbl2xsq\"><\/a>2. <a href=\"https:\/\/analytics.google.com\/\">Google Analytics<\/a> (GA)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>As well as GSC, agencies usually ask for GA access as well when they start working with a client.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"942\" class=\"wp-image-175491\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ga4-screenshot.png\" alt=\"GA4 screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ga4-screenshot.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ga4-screenshot-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ga4-screenshot-768x353.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ga4-screenshot-1536x707.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>GA gives you the bigger picture of a client\u2019s website and helps track conversions, leads, and traffic from other channels besides organic.<\/p>\n\n\n\n<p>At the agencies I worked at, GA was used for SEO reporting, as well as monitoring the general performance of the website and to inform strategy and direction.<\/p>\n\n\n\n<p>Here\u2019s a quick insight into how SEOs at the big agencies are using these&nbsp;tools:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">&nbsp;\n\n\n\n<p>\u201cOne of the most valuable, but often surprisingly overlooked, areas within Google Analytics is the \u2018Search Terms\u2019 report (an equivalent report can be configured in&nbsp;GA4).<\/p>\n\n\n\n<p>This report can be particularly valuable when collaborating with ecommerce partners managing thousands of SKUs, as it allows for the identification of rapidly rising search terms and trends at scale, even if the site itself is not ranking for&nbsp;them.<\/p>\n\n\n\n<p>In addition to informing SEO optimizations when combined with metrics such as the number of matching products and external demand, this information can help inform buying and merchandising activity and demonstrate the value provided beyond our immediate marketing stakeholders.\u201d<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Philip Gamble\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D03AQE7NnJUyULuhA\/profile-displayphoto-shrink_100_100\/0\/1661982004025?e=1721865600&amp;v=beta&amp;t=yVj9GwjAG8TDFS0m_pKErCUrOCyBQNAjnSggLnsx9EQ\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Philip Gamble,<\/span> <span class=\"quote-author-job\">Head of Performance Experience, <a href=\"https:\/\/www.zenithmedia.com\/\" target=\"_blank\">Zenith<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_feon44lksg17\"><\/a>Alternatives<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs\u2019 Web Analytics<\/a> \u2013 Simple, privacy-friendly web analytics<\/li>\n<li><a href=\"https:\/\/business.adobe.com\/products\/analytics\/adobe-analytics.html\">Adobe Analytics<\/a> \u2013 Enterprise analytics software<\/li>\n\n\n\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics-360\/\">GA 360<\/a> \u2013 Enterprise analytics software<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-use-google-analytics\/\">How to Use Google Analytics 4 For Beginners<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Ahrefs\" data-section=\"ahrefs\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_prylpn55ys05\"><\/a>3. <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ahrefs is used by some of the top agencies around the world to get <a href=\"https:\/\/ahrefs.com\/blog\/groupm\/\">incredible results<\/a> for their clients. I\u2019ve used it in my agency work from 2014 through my career for everything from <a href=\"https:\/\/ahrefs.com\/blog\/backlink-audit\/\">backlink analysis<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a> to technical auditing, competitor analysis, and beyond.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"978\" class=\"wp-image-175492\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-landing-page.png\" alt=\"Ahrefs landing page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-landing-page.png 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-landing-page-417x425.png 417w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-landing-page-768x782.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/figure>\n\n\n\n<p>So, why do agencies use Ahrefs? The main reason is that they know they are getting access to the <a href=\"https:\/\/ahrefs.com\/big-data\">best search data on the market<\/a>.<\/p>\n\n\n\n<p>This makes Ahrefs the best tool for analyzing competitors, dissecting their strategies, and outperforming them. Exactly what you want if you are an agency.<\/p>\n\n\n\n<p>Here are some of the tools and features that make agencies love Ahrefs:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_on6sqdc761n5\"><\/a><a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/h3>\n\n\n\n<p>Site Explorer is a competitor analysis tool that allows you to view any website\u2019s organic search performance over time. It\u2019s the perfect tool to <a href=\"https:\/\/ahrefs.com\/blog\/spy-on-competitor\/\">spy on your competitors<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1249\" class=\"wp-image-175493\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-explorer-landing-page-screenshot.png\" alt=\"Site explorer landing page screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-explorer-landing-page-screenshot.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-explorer-landing-page-screenshot-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-explorer-landing-page-screenshot-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-explorer-landing-page-screenshot-1536x960.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>The <strong>Organic competitors <\/strong>report is a good way to get a bird\u2019s-eye view of your competitors\u2019 search performance. It is a perfect visual for including in a competitor analysis document.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1714\" height=\"1260\" class=\"wp-image-175494\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-competitors-screenshot-via-ahrefs-site-e.jpg\" alt=\"Organic Competitors screenshot, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-competitors-screenshot-via-ahrefs-site-e.jpg 1714w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-competitors-screenshot-via-ahrefs-site-e-578x425.jpg 578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-competitors-screenshot-via-ahrefs-site-e-768x565.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-competitors-screenshot-via-ahrefs-site-e-1536x1129.jpg 1536w\" sizes=\"auto, (max-width: 1714px) 100vw, 1714px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_w3rjsm2ub8wo\"><\/a><a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/h3>\n\n\n\n<p>Keywords Explorer is a keyword research tool. Agencies often use a tool like this to find new keyword opportunities for their clients.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"1054\" class=\"wp-image-175495\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keywords-explorer-landing-page.png\" alt=\"Keywords Explorer Landing page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keywords-explorer-landing-page.png 2160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keywords-explorer-landing-page-680x332.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keywords-explorer-landing-page-768x375.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keywords-explorer-landing-page-1536x750.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keywords-explorer-landing-page-2048x999.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_gloq1n4f3efn\"><\/a><a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a><\/h3>\n\n\n\n<p>Tracking your Google rankings is a big task if you have multiple clients, so you need a serious solution.<\/p>\n\n\n\n<p>That\u2019s where a tool like Rank Tracker can be handy. It enables you to view all of your clients\u2019 keyword rankings all in one&nbsp;place.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"776\" class=\"wp-image-175496\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracking-overview-via-ahrefs-rank-tracker.png\" alt=\"Rank tracking overview, via Ahrefs' Rank tracker \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracking-overview-via-ahrefs-rank-tracker.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracking-overview-via-ahrefs-rank-tracker-680x264.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracking-overview-via-ahrefs-rank-tracker-768x298.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracking-overview-via-ahrefs-rank-tracker-1536x596.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Rank Tracker can help you monitor several key performance indicators, such&nbsp;as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">Share of&nbsp;voice<\/a><\/li>\n\n\n\n<li>Average position<\/li>\n\n\n\n<li>Organic traffic<\/li>\n\n\n\n<li>SERP features<\/li>\n\n\n\n<li>Positions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_bfn3o47bzjin\"><\/a><a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a><\/h3>\n\n\n\n<p>Site Audit is a tool that audits your whole website to find SEO issues that could be impacting your performance in search engines.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1258\" class=\"wp-image-175497\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-audit-landing-page.jpg\" alt=\"Site Audit landing page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-audit-landing-page.jpg 2500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-audit-landing-page-680x342.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-audit-landing-page-768x386.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-audit-landing-page-1536x773.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-audit-landing-page-2048x1031.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/site-audit-landing-page-400x200.jpg 400w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\"><\/figure>\n\n\n\n<p>Agencies usually suggest starting with an <a href=\"https:\/\/ahrefs.com\/blog\/seo-audit\/\">SEO audit<\/a> of their client\u2019s sites, as this gives them a good idea of the website\u2019s strengths and weaknesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_bj64dj7v63zj\"><\/a><a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/reference\/introduction\">API<\/a><\/h3>\n\n\n\n<p>The Ahrefs APIs allow agencies with more advanced or customized data needs to incorporate Ahrefs data into their reporting and tools. We have three APIs available on our <a href=\"https:\/\/ahrefs.com\/pricing\">enterprise plan<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ahrefs API&nbsp;v3<\/li>\n\n\n\n<li>Rank Tracker API<\/li>\n\n\n\n<li>Web Explorer API (soon to be released)<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Screaming Frog\" data-section=\"screaming-frog\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_ol68wfth6y2s\"><\/a>4. <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\">Screaming Frog<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Screaming Frog is a <a href=\"https:\/\/ahrefs.com\/blog\/awt-website-crawler\/\" target=\"_blank\" rel=\"noopener\">website crawler<\/a>. Many agency SEOs cut their teeth using Screaming Frog, as it\u2019s great at providing all the data you need to perform a website audit.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"575\" class=\"wp-image-175498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/screaming-frog-landing-page.jpg\" alt=\"Screaming Frog landing page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/screaming-frog-landing-page.jpg 850w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/screaming-frog-landing-page-628x425.jpg 628w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/screaming-frog-landing-page-768x520.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\"><\/figure>\n\n\n\n<p>The first service that most clients want from an agency is an SEO audit to understand how their website is performing in Google search.<\/p>\n\n\n\n<p>I used Screaming Frog in an agency to complete the following tasks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Ad hoc<\/em> crawling and auditing<\/li>\n\n\n\n<li>Custom extraction (mainly for extracting recurring text or HTML patterns)<\/li>\n\n\n\n<li>Comparing to other crawl&nbsp;data<\/li>\n\n\n\n<li>Providing mini audits of smaller websites<\/li>\n<\/ul>\n\n\n\n<p>Some agencies also run Screaming Frog in the cloud to schedule recurring crawls for SEO reporting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_n0djo3bw70hf\"><\/a>Alternatives<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sitebulb.com\/\">Sitebulb<\/a> is a powerful alternative to Screaming Frog loved by many agency SEOs. It has both desktop and cloud crawling capabilities.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Surfer SEO\" data-section=\"surfer-seo\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_6aq0du3ybt9r\"><\/a>5. <a href=\"https:\/\/surferseo.com\/\">Surfer SEO<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Surfer is one of the newer kids on the SEO software block, but it\u2019s a powerful tool that\u2019s been swiftly adopted by SEO agencies to analyze and improve on-page SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"714\" class=\"wp-image-175499\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/surfer-seo-dashboard-screenshot.png\" alt=\"Surfer SEO dashboard screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/surfer-seo-dashboard-screenshot.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/surfer-seo-dashboard-screenshot-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/surfer-seo-dashboard-screenshot-768x268.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/surfer-seo-dashboard-screenshot-1536x536.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>In an agency setting, I used Surfer for clients who wanted to optimize their content to make it more search-friendly quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_ish35ealamtx\"><\/a>Alternatives<\/h3>\n\n\n\n<p>Surfer is one of the most well-known content optimization software tools, but other tools offer this functionality for enterprise-level websites.<\/p>\n\n\n\n<p>Here are my recommendations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.frase.io\/\">Frase<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.clearscope.io\/\">Clearscope<\/a><\/li>\n\n\n\n<li>Ahrefs Content Grader (<a href=\"https:\/\/ahrefs.com\/pricing\">Enterprise plan only<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Buzzstream\" data-section=\"buzzstream\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_nkmbamcgj625\"><\/a>6. <a href=\"https:\/\/www.buzzstream.com\/\">Buzzstream<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Buzzstream is one of the most respected outreach tools in the industry.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1282\" height=\"722\" class=\"wp-image-175500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/buzzstream-dashboard-screenshot.png\" alt=\"Buzzstream dashboard screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/buzzstream-dashboard-screenshot.png 1282w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/buzzstream-dashboard-screenshot-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/buzzstream-dashboard-screenshot-768x433.png 768w\" sizes=\"auto, (max-width: 1282px) 100vw, 1282px\"><\/figure>\n\n\n\n<p>It\u2019s the first outreach tool I used in my agency career ten years&nbsp;ago.<\/p>\n\n\n\n<p>It covers link prospecting, creating custom email templates, organizing contacts, and managing the outreach process.<\/p>\n\n\n\n<p>I\u2019ve used Buzzstream to get links on Buzzfeed, the Guardian, Independent and many hundreds of other high authority sites using just a single copy of Buzzstream.<\/p>\n\n\n\n<p>And it\u2019s not just me who used it to acquire links for clients\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1494\" height=\"604\" class=\"wp-image-175501\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/carrie-rose-rise-at-seven-buzzstream-testimonial.jpg\" alt=\"Carrie Rose, Rise at Seven Buzzstream testimonial, via Buzzstream.com\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/carrie-rose-rise-at-seven-buzzstream-testimonial.jpg 1494w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/carrie-rose-rise-at-seven-buzzstream-testimonial-680x275.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/carrie-rose-rise-at-seven-buzzstream-testimonial-768x310.jpg 768w\" sizes=\"auto, (max-width: 1494px) 100vw, 1494px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_cnwowl4zxoei\"><\/a>Alternatives<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/pitchbox.com\/\">Pitchbox<\/a> is another all-in-one alternative to Buzzstream that agencies use for <a href=\"https:\/\/ahrefs.com\/blog\/seo-outreach\/\">SEO outreach<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google Trends\" data-section=\"google-trends\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_s61ktio3kdkf\"><\/a>7. <a href=\"https:\/\/trends.google.com\/trends\/\">Google Trends<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google Trends is used by agencies to identify seasonal trends. If an agency\u2019s client has a business that depends on seasonal traffic, Google Trends can be a good way to identify trends for particular search terms.<\/p>\n\n\n\n<p>Here\u2019s an example of me checking the trend data for a recent emerging popular search\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2238\" height=\"1390\" class=\"wp-image-175502\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-trends-emerging-trend-example-screenshot.jpeg\" alt=\"Google trends emerging trend example screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-trends-emerging-trend-example-screenshot.jpeg 2238w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-trends-emerging-trend-example-screenshot-680x422.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-trends-emerging-trend-example-screenshot-768x477.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-trends-emerging-trend-example-screenshot-1536x954.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-trends-emerging-trend-example-screenshot-2048x1272.jpeg 2048w\" sizes=\"auto, (max-width: 2238px) 100vw, 2238px\"><\/figure>\n\n\n\n<p>When working agency-side, I used to use Google Trends to understand when people started searching for Halloween and Christmas products. When I tracked the data over multiple years I found that people were generally searching for these seasonal products earlier and earlier each&nbsp;year.<\/p>\n\n\n\n<p>With this knowledge, we could let the client know the most likely time for the landing page to be set&nbsp;live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_kxk1bxie1ogk\"><\/a>Alternatives<\/h3>\n\n\n\n<p>You can use Ahrefs new search volume forecasting feature to spot trends for any keyword directly from <strong>Keywords Explorer<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"770\" class=\"wp-image-175503\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-volume-forecasting-feature-via-ahrefs-key.png\" alt=\"Search volume forecasting feature, via Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-volume-forecasting-feature-via-ahrefs-key.png 1428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-volume-forecasting-feature-via-ahrefs-key-680x367.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-volume-forecasting-feature-via-ahrefs-key-768x414.png 768w\" sizes=\"auto, (max-width: 1428px) 100vw, 1428px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google Colaboratory (Colab)\" data-section=\"colab\"><a id=\"post-175418-_ze4bpyecf9f5\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">8. <a href=\"https:\/\/colab.google\/\">Google Colaboratory<\/a> (Colab)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Many SEO agencies won\u2019t allow you to run Python scripts from your work computer due to security risks.<\/p>\n\n\n\n<p>But using a tool like Google Colab usually circumvents this, meaning you can create your own Python scripts to help automate some aspects of your SEO&nbsp;work.<\/p>\n\n\n\n<p>I used Colab to create scripts to automate specific repetitive tasks that my clients requested.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1102\" height=\"1506\" class=\"wp-image-175504\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-colaboratory-screenshot.jpeg\" alt=\"Google Colaboratory screenshot \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-colaboratory-screenshot.jpeg 1102w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-colaboratory-screenshot-311x425.jpeg 311w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-colaboratory-screenshot-768x1050.jpeg 768w\" sizes=\"auto, (max-width: 1102px) 100vw, 1102px\"><\/figure>\n\n\n\n<p>There are many scripts you can run in Python. If you need inspiration, I recommend checking out the resources below.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/github.com\/BritneyMuller\/colab-notebooks\">Britney Mueller\u2019s Collab scripts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/github.com\/searchsolved\/search-solved-public-seo\">Lee Foot\u2019s Python scripts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jcchouinard.com\/python-for-seo\/\">JC Chouinard\u2019s Python for&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_yk5sxfh3j0bs\"><\/a>Alternatives<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/jupyter.org\">Jupyter Notebook<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google Page Speed Insights (PSI)\" data-section=\"psi\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_utfjvkkzehrb\"><\/a>9. <a href=\"https:\/\/pagespeed.web.dev\/\">Google Page Speed Insights<\/a> (PSI)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google\u2019s PageSpeed Insights tool analyzes web page performance, providing a 0-100 score and optimization recommendations based on load time, responsiveness, and visual stability metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"508\" class=\"wp-image-175505\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-speed-insights-screenshot.png\" alt=\"Page Speed Insights screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-speed-insights-screenshot.png 1068w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-speed-insights-screenshot-680x323.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-speed-insights-screenshot-768x365.png 768w\" sizes=\"auto, (max-width: 1068px) 100vw, 1068px\"><\/figure>\n\n\n\n<p>Improving your pages\u2019 load times can help boost user experience on your website. Site speed has been a hot topic for a few years now. <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-conversion-data\/\">Google estimated<\/a> that for every one-second delay in mobile page load, conversions could fall up to&nbsp;20%.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\"> Want bulk PSI data? You can easily pull bulk PSI data into Ahrefs for your entire website using <strong>Site Audit<\/strong> and a PSI API&nbsp;key.\n\n\n\n<p>To do so, go to <strong>Site Audit<\/strong>\u2019s crawl settings for the website you\u2019re auditing and follow the instructions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"422\" class=\"wp-image-175506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-speed-insights-instructions-for-connecting-ap.png\" alt=\"Page speed insights instructions for connecting API within ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-speed-insights-instructions-for-connecting-ap.png 1528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-speed-insights-instructions-for-connecting-ap-680x188.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-speed-insights-instructions-for-connecting-ap-768x212.png 768w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\"><\/figure>\n\n\n\n<\/div><\/div><a id=\"post-175418-_9cdb604yeney\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\">Alternatives<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webpagetest.org\/\">Webpagetest.org<\/a> - This tool was used by Google in demonstrations at my agency<\/li>\n\n\n\n<li><a href=\"https:\/\/gtmetrix.com\/\">GTmetrix<\/a> - Another useful alternative with a nice user interface<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google Looker Studio (GLS)\" data-section=\"gls\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_w18eg1awfe9o\"><\/a>10. <a href=\"https:\/\/cloud.google.com\/looker-studio\">Google Looker Studio<\/a> (GLS)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google Looker Studio is one of the most commonly used platforms by agencies to provide SEO reporting for their clients. It\u2019s so popular that at Ahrefs, we even built our <a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">own connectors<\/a> for&nbsp;it.<\/p>\n\n\n\n<p>GLS allows you&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aggregate multiple data sets <\/strong>\u2013 GA, GSC, and Ahrefs data can be integrated into one dashboard<\/li>\n\n\n\n<li><strong>Create scheduled reports <\/strong>\u2013 Schedule PDF reports to be sent to them and other stakeholders<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"1620\" class=\"wp-image-175507\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/looker-studio-ahrefs-template-screenshot.png\" alt=\"Looker Studio Ahrefs template screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/looker-studio-ahrefs-template-screenshot.png 2160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/looker-studio-ahrefs-template-screenshot-567x425.png 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/looker-studio-ahrefs-template-screenshot-768x576.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/looker-studio-ahrefs-template-screenshot-1536x1152.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/looker-studio-ahrefs-template-screenshot-2048x1536.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\"><\/figure>\n\n\n\n<p>You can also easily share Ahrefs data with other stakeholders without giving them a separate login.<\/p>\n\n\n\n<p>I used GLS extensively in agencies. I used to spend hours building my own custom dashboards, but when Ahrefs released their GLS extension, I realized that using their templates was much more time-efficient\u2014and I haven\u2019t looked back&nbsp;since.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_ipw99fkb1tzp\"><\/a>Alternatives<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.microsoft.com\/en-us\/power-platform\/products\/power-bi\">Power BI<\/a> - Enterprise data visualization<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tableau.com\/\">Tableau<\/a> - Enterprise data visualization<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"ChatGPT\" data-section=\"chatgpt\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_vdh8o4by2t46\"><\/a>11. <a href=\"https:\/\/chatgpt.com\/\">ChatGPT<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>ChatGPT shouldn\u2019t need much of an introduction. It\u2019s been one of the most talked-about AI tools for improving and automating SEO tasks, and we\u2019ve written <a href=\"https:\/\/ahrefs.com\/blog\/?s=chatgpt\">a lot about it at Ahrefs<\/a>.<\/p>\n\n\n\n<p>One way that agencies are using ChatGPT, apart from number crunching, is to visualize data in interesting ways.<\/p>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/author\/patrick-stox\/\">Patrick Stox<\/a> wrote an excellent article on using <a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-chatgpt-visualizations\/\">ChatGPT <\/a>to visualize data, which covers this topic in detail.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"787\" class=\"wp-image-175508\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/visualising-chatgpt-data-via-chatgpt.jpg\" alt=\"Visualising chatgpt data, via ChatGPT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/visualising-chatgpt-data-via-chatgpt.jpg 1194w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/visualising-chatgpt-data-via-chatgpt-645x425.jpg 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/visualising-chatgpt-data-via-chatgpt-768x506.jpg 768w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_khvzayxd2pdn\"><\/a>Alternatives<\/h3>\n\n\n\n<p>Of course, you don\u2019t have to use only ChatGPT; you can use any other AI platform or the APIs to create this data at&nbsp;scale.<\/p>\n\n\n\n<p>Here are a few other alternatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.perplexity.ai\/\">Perplexity<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/claude.ai\/\">Claude<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Yext\" data-section=\"yext\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_x6f3bh5t14ay\"><\/a>12. <a href=\"https:\/\/www.yext.com\/\">Yext<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you need to do <a href=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">local SEO<\/a> at scale and monitor your brand\u2019s presence online, then you will have probably used&nbsp;Yext.<\/p>\n\n\n\n<p>Yext is the tool I used at my agency to monitor the online presence of brands with multiple locations.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1918\" height=\"966\" class=\"wp-image-175509\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/yext-screenshot.png\" alt=\"Yext screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/yext-screenshot.png 1918w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/yext-screenshot-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/yext-screenshot-768x387.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/yext-screenshot-1536x774.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/yext-screenshot-400x200.png 400w\" sizes=\"auto, (max-width: 1918px) 100vw, 1918px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_7hqu19cwgds6\"><\/a>Alternatives<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.brightlocal.com\/\">BrightLocal<\/a> is another highly recommended all-in-one alternative that you can use for local SEO. I didn\u2019t use this at my agency, but have heard great things about&nbsp;it.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Botify\" data-section=\"botify\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_odvqqcw3kc2u\"><\/a>13. <a href=\"https:\/\/www.botify.com\/\">Botify<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Botify is a good option if you are working with <a href=\"https:\/\/ahrefs.com\/blog\/enterprise-seo\/\">enterprise SEO<\/a> clients who have many technical SEO issues on their websites.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1916\" height=\"983\" class=\"wp-image-175510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/botify-screenshot-daily-distribution.jpeg\" alt=\"Botify screenshot daily distribution\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/botify-screenshot-daily-distribution.jpeg 1916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/botify-screenshot-daily-distribution-680x349.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/botify-screenshot-daily-distribution-768x394.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/botify-screenshot-daily-distribution-1536x788.jpeg 1536w\" sizes=\"auto, (max-width: 1916px) 100vw, 1916px\"><\/figure>\n\n\n\n<p>One of my favorite features of Botify was the ability to <a href=\"https:\/\/ahrefs.com\/blog\/log-file-analysis\/\">analyze log files<\/a>, which allowed me to see how search engine bots like <a href=\"https:\/\/ahrefs.com\/blog\/googlebot\/\">GoogleBot<\/a> were really interacting with my client\u2019s websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_y2yytuszg5d1\"><\/a>Alternatives<\/h3>\n\n\n\n<p>If you are working with a smaller website, Botify could be a bit overkill for your needs. If this is the case, it\u2019s worth trying <a href=\"https:\/\/www.screamingfrog.co.uk\/log-file-analyser\/\">Screaming Frog Log File Analyzer<\/a> to analyze the log file&nbsp;data.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"SEO Monitor\" data-section=\"seo-monitor\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_4vtp79cny9mq\"><\/a>14. <a href=\"https:\/\/www.seomonitor.com\/\">SEO Monitor<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Providing business cases for SEO improvements is never the easiest sell to clients. The best way that I found was to create an <a href=\"https:\/\/ahrefs.com\/blog\/seo-forecasting\/\">SEO forecast<\/a>.<\/p>\n\n\n\n<p>The only problem is that creating an SEO forecast can take a fair amount of time and technical expertise.<\/p>\n\n\n\n<p>Tools like SEO Monitor reduce the effort required to create SEO forecasts. If your client requires a business case to make any changes to the site, this will be a good investment.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"728\" class=\"wp-image-175511\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-monitor-dashboard-screenshot.png\" alt=\"SEO monitor dashboard screenshot\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-monitor-dashboard-screenshot.png 1418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-monitor-dashboard-screenshot-680x349.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-monitor-dashboard-screenshot-768x394.png 768w\" sizes=\"auto, (max-width: 1418px) 100vw, 1418px\"><\/figure>\n\n\n\n<p>Forecasting and creating business cases are regular parts of the job for agencies working with enterprise clients. Having a dedicated tool that can create forecasts quickly and easily makes life easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_ys8f3i62af84\"><\/a>Alternatives<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/author\/patrick-stox\/\">Patrick Stox<\/a> has written an excellent guide on <a href=\"https:\/\/ahrefs.com\/blog\/seo-forecasting\/\">SEO forecasting<\/a> using first\u2014and third-party\u2014data, which I would heartily recommend reading if you haven\u2019t already.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Chrome DevTools\" data-section=\"chrome-devtools\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_gudyned8hoy2\"><\/a>15. <a href=\"https:\/\/developer.chrome.com\/docs\/devtools\">Chrome DevTools<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>For the more technically inclined agency SEOs, Chrome DevTools is the first place they\u2019ll check to see what\u2019s going on \u201cunder the&nbsp;hood.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1184\" class=\"wp-image-175512\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/data-on-ahrefs-via-chrome-devtools-on-ahrefs-com.png\" alt=\"Data on Ahrefs, via Chrome DevTools on ahrefs.com \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/data-on-ahrefs-via-chrome-devtools-on-ahrefs-com.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/data-on-ahrefs-via-chrome-devtools-on-ahrefs-com-680x403.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/data-on-ahrefs-via-chrome-devtools-on-ahrefs-com-768x455.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/data-on-ahrefs-via-chrome-devtools-on-ahrefs-com-1536x910.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Understanding Chrome DevTools is a good investment for agency SEO, as it can help you see things from the developer\u2019s perspective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175418-_pkisz7j3lmix\"><\/a>Alternatives<\/h3>\n\n\n\n<p>Ahrefs now has an incredible <a href=\"https:\/\/ahrefs.com\/academy\/how-to-use-ahrefs\/site-explorer\/page-inspect\">Page inspect<\/a> feature built into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n\n\n\n<p>Using this tool, you can track HTML changes across any website. This feature didn\u2019t exist when I worked agency-side, but I would definitely be using it now if I were still in an agency. It\u2019s like page inspect on ChromeDevTools but with <a href=\"https:\/\/web.archive.org\/\">Wayback Machine<\/a>-style functionality.<\/p>\n\n\n\n<p>You can literally go back in&nbsp;time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1190\" class=\"wp-image-175513\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-inspect-via-ahrefs-site-explorer.jpg\" alt=\"Page inspect, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-inspect-via-ahrefs-site-explorer.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-inspect-via-ahrefs-site-explorer-571x425.jpg 571w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-inspect-via-ahrefs-site-explorer-768x571.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/page-inspect-via-ahrefs-site-explorer-1536x1142.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>And if you\u2019re not confident looking at the code, here are the Chrome extensions I used working in an agency to get a quick view of the state of SEO on my clients\u2019 websites:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo-toolbar\">Ahrefs\u2019 SEO Toolbar<\/a> \u2013 Instant on-page SEO report, broken link checker, redirect tracer, and local search simulator<\/li>\n\n\n\n<li><a href=\"https:\/\/chromewebstore.google.com\/detail\/redirect-path\/aomidfkchockcldhbkggjokdkkebmdll?hl=en\">Ayima Redirect Path<\/a> \u2013 The OG of Chrome extensions<\/li>\n\n\n\n<li><a href=\"https:\/\/chromewebstore.google.com\/detail\/robots-exclusion-checker\/lnadekhdikcpjfnlhnbingbkhkfkddkl?hl=en\">Robots Exclusion Checker<\/a> \u2013 Sam Gipson\u2019s Chrome extension<\/li>\n\n\n\n<li><a href=\"https:\/\/chromewebstore.google.com\/detail\/hreflang-tag-checker\/hjgdcecfiohgajnhilmjhebdganpaomk?hl=en\">Hreflang Tag Checker<\/a> \u2013 A quick way to check your hreflang tags<\/li>\n\n\n\n<li><a href=\"https:\/\/chromewebstore.google.com\/detail\/detailed-seo-extension\/pfjdepjjfjjahkjfpkcgfmfhmnakjfba?hl=en\">Detailed<\/a> \u2013 SEO extension created by Glen Allsop<\/li>\n\n\n\n<li><a href=\"https:\/\/chromewebstore.google.com\/detail\/linkclump\/lfpjkncokllnfokkgpkobnkbkmelfefj?hl=en\">Linkclump<\/a> \u2013 Open, copy, or bookmark links at the same&nbsp;time<\/li>\n\n\n\n<li><a href=\"https:\/\/chromewebstore.google.com\/detail\/grammarly-ai-writing-and\/kbfnbcaeplbcioakkpcpgfkobkghlhen?hl=en\">Grammarly<\/a> \u2013 Proofread and improve your writing<\/li>\n\n\n\n<li><a href=\"https:\/\/chromewebstore.google.com\/detail\/wappalyzer-technology-pro\/gppongmhjkpfnbhagpmjfkannfbllamg?hl=en\">Wappalyzer<\/a> \u2013 Useful for understanding the tech stack websites use<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175418-_9znwd82dorio\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>SEO agencies use many different types of SEO software to provide SEO services for their clients\u2014rarely is one tool enough.<\/p>\n\n\n\n<p>The tools agencies choose are usually determined by their clients\u2019 demands and the agency\u2019s budget. It\u2019s practically impossible to have every single tool, agencies need to know which ones give the most bang for your&nbsp;buck.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on X<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, I\u2019ll use my 10 years of SEO agency experience to give you the inside scoop on the most trusted tools SEO agencies use to provide their clients with the best SEO insights. For SEO agencies, finding the<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-156944","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Agency Software (My Tried and Tested Tools)<\/title>\n<meta name=\"description\" content=\"I spent 10 years working in SEO agencies. Here are the tools that everyone used.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-agency-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Agency Software (My Tried and Tested Tools)\" \/>\n<meta property=\"og:description\" content=\"I spent 10 years working in SEO agencies. 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