{"id":156702,"date":"2023-04-05T04:39:31","date_gmt":"2023-04-05T09:39:31","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=156702"},"modified":"2023-04-05T06:20:06","modified_gmt":"2023-04-05T11:20:06","slug":"whats-new-at-ahrefs-mar-2023","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/whats-new-at-ahrefs-mar-2023\/","title":{"rendered":"What\u2019s new at Ahrefs? (March 2023)"},"content":{"rendered":"\n\n\n<p>This month we\u2019re introducing a bunch of new features: a HTML source and history viewer in Backlinks report, word count in SERP overview tables, and&nbsp;more.<\/p>\n\n\n\n<p>Let\u2019s get right into&nbsp;it.<\/p>\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-nvk417wkn_c\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-nvk417wkn_c\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/nVK417wKN_c?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nVK417wKN_c?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Site Explorer\" data-section=\"site-explorer\">\n\n\n\n<h2 id=\"h.v01e4klv6ssn\">1. Site Explorer<\/h2>\n<\/div><\/div>\n\n\n\n<p><strong>HTML source and history viewer in Backlinks report<\/strong><\/p>\n\n\n\n<p>You can now click on the magnifying glass in this new Inspect column to view that backlink in the source code of a referring page and see HTML snapshots saved by Ahrefsbot.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/1.jpg\" alt=\"Inspect to view&nbsp;a backlink in&nbsp;the source code of a referring page\" width=\"1600\" height=\"1025\"><\/figure>\n<\/div>\n\n\n<p>The orange dots next to each crawl date tell you when there were changes in the source code.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/2.jpg\" alt=\"Changes marked out with orange dots\" width=\"1229\" height=\"1040\"><\/figure>\n<\/div>\n\n\n<p>What\u2019s cool here is comparing the source code on two different days. For example, this link was first seen by Ahrefsbot on February 3, 2023. But the referring page was clearly created in&nbsp;2022.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/3.jpg\" alt=\"Example of backlink seen by Ahrefsbot on 3 Feb 2023\" width=\"1600\" height=\"681\"><\/figure>\n<\/div>\n\n\n<p>To see what happened, inspect the backlink, click on Compare and compare the current date with a time in January, 2023.&nbsp;Then run a search for the link in the current version.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/4.jpg\" alt=\"Inspect the backlink and click on Compare\" width=\"1600\" height=\"824\"><\/figure>\n<\/div>\n\n\n<p>As we can see, the link was swapped out.<\/p>\n\n\n\n<p>This feature is available for <em>new Advanced<\/em>&nbsp;plans and higher.<\/p>\n\n\n\n<p><strong>Average search volume in Organic keywords<\/strong>&nbsp;<\/p>\n\n\n\n<p>A while ago, we added average search volume mode to the Top Pages report. We\u2019ve now added that same mode in Organic keywords.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/5.jpg\" alt=\"Average search volume in Organic keywords&nbsp;\" width=\"624\" height=\"660\"><\/figure>\n<\/div>\n\n\n<p>A quick recap: monthly volume is more volatile, but helps you monitor seasonal search trends and popular topics.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/Untitled.jpg\" alt=\"Monthly volume is more volatile\" width=\"1600\" height=\"497\"><\/figure>\n<\/div>\n\n\n<p>On the other hand, average volume is based on the last known 12 months of data. It\u2019s more consistent and helps you troubleshoot traffic drops.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/Untitled-1.jpg\" alt=\"Average volume is based on the last known 12 months of data\" width=\"1600\" height=\"537\"><\/figure>\n<\/div>\n\n\n<p>This addition should help explain discrepancies in volume and traffic data across our&nbsp;tools.<\/p>\n\n\n\n<p><strong>New metrics in Organic keywords report and Paid keywords report<\/strong><\/p>\n\n\n\n<p>We\u2019ve added a new paid traffic column in the Organic keywords report.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/8.jpg\" alt=\"New paid traffic column in Organic keywords report\" width=\"1600\" height=\"1202\"><\/figure>\n<\/div>\n\n\n<p>And also, a new organic traffic column in the Paid keywords report.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/7.jpg\" alt=\"New organic traffic column in Paid keywords report\" width=\"1600\" height=\"1064\"><\/figure>\n<\/div>\n\n\n<p>Having both organic and paid traffic data can be useful, especially when you\u2019re working in different teams.<\/p>\n\n\n\n<p>For example, if a URL ranks on page 2 for a keyword in organic results, but your ad spend is high, then your organic team may want to work on improving rankings to get free organic traffic.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/9paid.jpg\" alt=\"Seeing both organic and paid traffic data side by side\" width=\"1546\" height=\"234\"><\/figure>\n<\/div>\n\n\n<p>On the other hand, if a keyword has high paid traffic and a high organic position, your paid team may want to consider decreasing spend or pulling that keyword from your campaign.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/10organic.jpg\" alt=\"Seeing both organic and paid traffic data side by side\" width=\"1600\" height=\"358\"><\/figure>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Cross-tool updates\" data-section=\"cross-tool updates\">\n\n<h2 id=\"h.lbr8qkfeacdu\">2. Cross-tool updates<\/h2>\n<\/div><\/div>\n\n\n\n<p><strong>New word count metric in SERP overview tables<\/strong><\/p>\n\n\n\n<p>We\u2019ve replaced the Ahrefs Rank metric from the&nbsp;SERP overview tables&nbsp;in Site Explorer and Keywords Explorer with a word count metric. This shows you the total number of words present in the HTML of a web&nbsp;page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/11.jpg\" alt=\"New word count metric in SERP overview tables\" width=\"1600\" height=\"1020\"><\/figure>\n<\/div>\n\n\n<p>Our parser stores the total number of words present in the whole HTML web page, so expect a marginal difference between the number of words on the whole page vs. the main content.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. General\" data-section=\"general\">\n\n\n\n<h2 id=\"h.qpfdgjx51gv4\">3. General<\/h2>\n<\/div><\/div>\n\n\n\n<p><strong>New sign-in email notification<\/strong><\/p>\n\n\n\n<p>To enhance account security, you\u2019ll now receive an email when someone logs into your account from a new device. Different browsers and incognito sessions both count as a new device.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/Untitled.png\" alt=\"New sign-in email notification\" width=\"1600\" height=\"1184\"><\/figure>\n<\/div>\n\n\n<p><strong>New endpoints for API v3 (Enterprise only)<\/strong><\/p>\n\n\n\n<p>We\u2019ve added a bunch of new endpoints to API v3 for Enterprise plans:<\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/app.ahrefs.com\/v2-site-explorer\/outgoing-domains\/subdomains?target=ahrefs.com%2F\">Linked domains <\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/site-explorer\/operations\/list-broken-backlinks\">Broken Backlinks<\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/site-explorer\/operations\/list-best-by-external-links\">Best by External Links<\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/site-explorer\/operations\/list-best-by-internal-links\">Best by Internal Links<\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/serp-overview\/operations\/get-a-serp-overview\">SERP overview<\/a><\/p>\n\n\n\n<p>Read more about the endpoints in our <a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/site-explorer\/operations\/list-linkeddomains\">API documentation<\/a>, and generate sample requests in the reports themselves using the API button.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/Untitled-1-1.jpg\" alt=\"Generate sample requests in reports using the API button\" width=\"1600\" height=\"804\"><\/figure>\n<\/div>\n\n\n<p>\u2014<\/p>\n\n\n\n<p>That\u2019s all for this month. If you have any feature requests, you can leave them <a href=\"https:\/\/ahrefs.canny.io\/\">on our Canny<\/a>&nbsp;or in our subscribers-only <a href=\"https:\/\/community.ahrefs.com\/home\">Ahrefs Insider community<\/a>, which we\u2019ve just relaunched.<\/p>\n<p>Enjoy!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>This month we\u2019re introducing a bunch of new features: a HTML source and history viewer in Backlinks report, word count in SERP overview tables, and&nbsp;more. Let\u2019s get right into&nbsp;it. HTML source and history viewer in Backlinks report You can now<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[345],"class_list":["post-156702","post","type-post","status-publish","format-standard","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s new at Ahrefs? 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