{"id":156261,"date":"2023-03-31T00:05:02","date_gmt":"2023-03-31T05:05:02","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=156261"},"modified":"2023-03-31T00:05:10","modified_gmt":"2023-03-31T05:05:10","slug":"how-to-optimize-blog-posts-for-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-optimize-blog-posts-for-seo\/","title":{"rendered":"11 Easy-to-Follow Tips to Optimize Your Blog Posts for&nbsp;SEO"},"content":{"rendered":"\n<div class=\"intro-txt\">If you want your blog posts to get search traffic, optimize them for&nbsp;SEO.<\/div>\n\n\n\n<p>But that doesn\u2019t mean shoehorning as many keywords as possible. <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/keyword-stuffing\">Keyword stuffing<\/a> doesn\u2019t work anymore.<\/p>\n\n\n\n<p>How do you optimize your content to be search-friendly? You\u2019ll learn how in this&nbsp;post.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Target a topic with search traffic potential\" data-section=\"target-a-topica-with-search-traffic-potential\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Target a topic with search traffic potential<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If no one\u2019s searching for your keywords, you often can\u2019t get search traffic.&nbsp;<\/p>\n\n\n\n<p>So before you do any <a href=\"https:\/\/ahrefs.com\/blog\/content-optimization\/\">content optimization,<\/a> you must first ensure you\u2019re targeting topics people are searching for.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find these topics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter one or a few relevant keywords<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Set the tab to <strong>Questions<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1092\" height=\"956\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-18.png\" alt=\"Matching terms report, via Ahrefs' Keywords Explorer\" class=\"wp-image-156299\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-18.png 1092w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-18-485x425.png 485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-18-768x672.png 768w\" sizes=\"auto, (max-width: 1092px) 100vw, 1092px\"><\/figure>\n\n\n\n<p>Go through the list and pick out those relevant to your&nbsp;site.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Keyword Research: The Beginner\u2019s Guide by Ahrefs<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Align your blog post with search intent\" data-section=\"align-your-blog-post-with-search-intent\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Align your blog post with search intent<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google wants to serve its users with the most relevant content. It does this by understanding <em>why<\/em> a searcher is looking for a particular topic. This is known as search intent.<\/p>\n\n\n\n<p>If you want to rank higher on Google, you\u2019ll need to match search intent.&nbsp;<\/p>\n\n\n\n<p>To identify search intent, you\u2019ll want to analyze the three Cs by looking at the top-ranking pages for your target keyword:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content type<\/strong> \u2013 Are they blog posts, product pages, landing pages, or something else?<\/li>\n\n\n\n<li><strong>Content format<\/strong> \u2013 Are they tutorials, listicles, how-to guides, recipes, free tools, or something else?<\/li>\n\n\n\n<li><strong>Content angle<\/strong> \u2013 Is there a dominant selling point, like low prices or how easy it&nbsp;is?<\/li>\n<\/ul>\n\n\n\n<p>For example, let\u2019s say we\u2019re targeting the keyword \u201chow to become a wedding planner\u201d:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"1072\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-11.png\" alt=\"SERP overview for &quot;how to become a wedding planner,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-156300\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-11.png 1540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-11-611x425.png 611w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-11-768x535.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-11-1536x1069.png 1536w\" sizes=\"auto, (max-width: 1540px) 100vw, 1540px\"><\/figure>\n\n\n\n<p>Here are the three C\u2019s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content type<\/strong> \u2013 They\u2019re mostly blog&nbsp;posts.<\/li>\n\n\n\n<li><strong>Content format<\/strong> \u2013 They\u2019re mostly how-tos.<\/li>\n\n\n\n<li><strong>Content angle<\/strong> \u2013 There are a few angles here (\u201caccording to experts,\u201d \u201cnumber of steps,\u201d \u201cwithout any experience\u201d).<\/li>\n<\/ul>\n\n\n\n<p>So if you want to rank for this topic, it\u2019s likely you\u2019ll have to create a how-to guide (with any of the above angles if you can create something better, or a unique one if you have something different to&nbsp;share).<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">What Is Search Intent? A Complete Guide for Beginners<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/serp-analysis\/\">How to Do a SERP Analysis<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Cover important subtopics searchers want to see\" data-section=\"cover-important-subtopics-searchers-want-to-see\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Cover important subtopics searchers want to&nbsp;see<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If the top-ranking pages cover similar subtopics, they\u2019re likely important and what searchers expect to&nbsp;see.<\/p>\n\n\n\n<p>We can find these subtopics by looking at the common keywords the top-ranking pages rank&nbsp;for.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your keyword (e.g., \u201chow to become a wedding planner\u201d) into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Scroll down to the <strong>SERP overview<\/strong><\/li>\n\n\n\n<li>Select three to five top-ranking articles (make sure they\u2019re similar)<\/li>\n\n\n\n<li>Click <strong>Open in<\/strong> and choose <strong>Content gap<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"982\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-13.png\" alt=\"Open in Content Gap, via Ahrefs' Keywords Explorer\" class=\"wp-image-156302\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-13.png 1180w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-13-511x425.png 511w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-13-768x639.png 768w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\"><\/figure>\n\n\n\n<p>Here, you\u2019ll see the keywords these pages are ranking for. Click on the <strong>Intersection<\/strong> dropdown and choose the highest two targets (4, 5). Then look through the results to find potential subtopics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"978\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-19.png\" alt=\"Content Gap report, via Ahrefs' Site Explorer\" class=\"wp-image-156304\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-19.png 864w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-19-375x425.png 375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-19-768x869.png 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\"><\/figure>\n\n\n\n<p>In this example, searchers want to&nbsp;know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The requirements you need to become a wedding planner.<\/li>\n\n\n\n<li>Whether you need a degree to become a wedding planner.<\/li>\n\n\n\n<li>If you need a license to be a wedding planner.<\/li>\n\n\n\n<li>How long does it take to become a wedding planner.<\/li>\n\n\n\n<li>How to become a wedding planner with no experience.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re targeting this topic, they\u2019re likely potential subtopics you should cover.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Optimize for featured snippets\" data-section=\"optimize-for-featured-snippets\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Optimize for featured snippets<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Featured snippets are quick answers to search queries displayed at the top of the SERPs. Here\u2019s an example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"724\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-15.png\" alt=\"Example of a featured snippet\" class=\"wp-image-156305\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-15.png 1418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-15-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-15-768x392.png 768w\" sizes=\"auto, (max-width: 1418px) 100vw, 1418px\"><\/figure>\n\n\n\n<p>Ranking for a featured snippet is a \u201cshortcut\u201d to the top of the SERPs, and it often has the bonus of <a href=\"https:\/\/ahrefs.com\/blog\/how-to-drive-traffic-to-your-website\/\">driving more traffic to your website<\/a>.&nbsp;<\/p>\n\n\n\n<p>To optimize for featured snippets, search for your target keyword and see if there is a featured snippet. If there\u2019s one, you\u2019ll want to take note of what Google is displaying.<\/p>\n\n\n\n<p>In the above example, Google shows a definition for the query \u201c<a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\">skyscraper technique<\/a>.\u201d And this is why we\u2019ve included one in our&nbsp;post:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"792\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-12.png\" alt=\"Skyscraper technique definition\n\" class=\"wp-image-156307\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-12.png 1492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-12-680x361.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-12-768x408.png 768w\" sizes=\"auto, (max-width: 1492px) 100vw, 1492px\"><\/figure>\n\n\n\n<p>Sometimes, Google displays a&nbsp;list:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"1062\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-16.png\" alt=\"Google shows a list for a featured snippet for &quot;google ranking factors&quot;\" class=\"wp-image-156309\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-16.png 1224w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-16-490x425.png 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-16-768x666.png 768w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\"><\/figure>\n\n\n\n<p>In that case, you\u2019ll want to format your content as a listicle too (with proper subheadings).<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\">Google\u2019s Featured Snippets: All You Need to Know to Get Them<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Give people a reason to link to your content\" data-section=\"give-people-a-reason-to-link-to-your-content\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Give people a reason to link to your content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Links are an important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>. Generally speaking, the more people you can get to link to your content, the higher the likelihood of it performing well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1740\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-14.png\" alt=\"Backlinks help pages rank higher in Google's search results\" class=\"wp-image-156310\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-14.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-14-440x425.png 440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-14-768x742.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-14-1536x1485.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>How do you get more links to your post? You need to give people a reason to link to your content.<\/p>\n\n\n\n<p>Generally, people link because there\u2019s something unique in your content\u2014either a unique angle or you\u2019ve added unique pieces of information.&nbsp;<\/p>\n\n\n\n<p>Here are some ideas on how you can make your content unique:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Produce original research<\/strong> \u2013 For example, we ran a poll for this <a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">post on SEO pricing<\/a> and did a data breakdown for this <a href=\"https:\/\/ahrefs.com\/blog\/gsc-hidden-terms-study\/\">one on hidden Google Search Console terms<\/a>.<\/li>\n\n\n\n<li><strong>Use your personal experience<\/strong> \u2013 For example, we spent over $200K on Quora ads and <a href=\"https:\/\/ahrefs.com\/blog\/quora-ads\/\">wrote about it<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Approach topics from a lesser-seen angle<\/strong> \u2013 For example, we offered a <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-kpis\/\">different opinion on how to measure content marketing KPIs<\/a>.<\/li>\n\n\n\n<li><strong>Interview experts<\/strong> \u2013&nbsp; For example, we interviewed four link building experts and compiled their experiences in our <a href=\"https:\/\/ahrefs.com\/blog\/international-link-building\/\">post on international link building<\/a>.<\/li>\n\n\n\n<li><strong>Offer an alternative take<\/strong> \u2013 For example, when zero-volume keywords were all the rage in SEO, we wrote about why <a href=\"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/\">it shouldn\u2019t be so hyped up<\/a>. Likewise, we also offered an <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-content-guidelines\/\">alternative take on Google\u2019s AI content guidelines<\/a>.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Make sure your post is easy to read\" data-section=\"make-sure-your-post-is-easy-to-read\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Make sure your post is easy to&nbsp;read<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/intl\/en_us\/search\/howsearchworks\/how-search-works\/ranking-results\/#relevance\">Google says<\/a> it uses user interaction data to assess whether search results are relevant:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-14.png\" alt=\"How Google ranks results\" class=\"wp-image-156312\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-14.png 940w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-14-680x162.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-14-768x183.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\"><\/figure>\n\n\n\n<p>If your post is difficult to read and your visitors bounce\u2014it may not be great for your&nbsp;SEO.&nbsp;<\/p>\n\n\n\n<p>So you\u2019ll want to make sure that your content is as easy on the eye as possible:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>descriptive subheadings (H2\u2013H6)<\/strong> for hierarchy<\/li>\n\n\n\n<li>Use <strong>bullet points<\/strong> to help with skim reading<\/li>\n\n\n\n<li>Use <strong>images and GIFs (where needed)<\/strong> to break up the&nbsp;text<\/li>\n\n\n\n<li>Use <strong>short sentences and paragraphs<\/strong> to avoid \u201cwalls of&nbsp;text\u201d<\/li>\n\n\n\n<li>Use <strong>simple words<\/strong> that everyone can understand<\/li>\n\n\n\n<li><strong>Write like you speak<\/strong> to make your writing conversational<\/li>\n\n\n\n<li><strong>Read your copy out loud<\/strong> (when editing) to smooth the&nbsp;flow<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Get someone with expertise or experience to create the content\" data-section=\"get-someone-with-expertise-or-experience-to-create-the-content\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Get someone with expertise or experience to create the content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google aims to reward pages that demonstrate E-E-A-T:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Experience<\/strong> \u2013 Firsthand or life experience in the&nbsp;topic.<\/li>\n\n\n\n<li><strong>Expertise<\/strong> \u2013 High level of knowledge or skill in a particular field.<\/li>\n\n\n\n<li><strong>Authoritativeness<\/strong> \u2013 Reputation, particularly among other experts and influencers in the industry.<\/li>\n\n\n\n<li><strong>Trustworthiness<\/strong> \u2013 Legitimacy, transparency, and accuracy of the website and its content.<\/li>\n<\/ul>\n\n\n\n<p>Put simply: Google rewards content that displays evidence of <strong>expertise or experience.<\/strong><\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> This is especially important if you\u2019re writing about medical, financial, or legal topics. Google calls these Your Money or Your Life (YMYL) topics and requires you to have formal expertise.<\/div>\n\n\n\n<p>For example, most of our blog content is created by our marketing team: a team built from SEOs and marketers with years of experience. For example, my colleague, <a href=\"https:\/\/ahrefs.com\/blog\/author\/chris-haines\/\">Chris Haines<\/a>, has 10 years of experience working in an SEO agency.<\/p>\n\n\n\n<p>Even then, when we\u2019re covering topics where we do not have firsthand experience, we\u2019ll reach out to experts. For example, we interviewed several SEO experts like <a href=\"https:\/\/twitter.com\/Marie_Haynes\">Marie Haynes<\/a> to create an <a href=\"https:\/\/ahrefs.com\/blog\/google-penalties\/\">article about Google penalties<\/a>\u2014a topic that she is well known to specialize in.<\/p>\n\n\n\n<p>You\u2019ll want to do the same for your content too.<\/p>\n\n\n\n<p>It can be simple things like actually using the products you\u2019re reviewing. Or going through a particular process or procedure\u2014like actually experiencing intermittent fasting if you\u2019re writing about&nbsp;it.&nbsp;<\/p>\n\n\n\n<p>Otherwise, if you do not have expertise or experience, hire someone who has it to create or review your content.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/blog\/eeat-seo\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">What Is E-A-T? Why It\u2019s Important for&nbsp;SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T Is the New E-A-T. What the New \u201cE\u201d Means for&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Add internal links to relevant resources\" data-section=\"add-internal-links-to-relevant-resources\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Add internal links to relevant resources<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Internal links are important for three main reasons:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>They help Google discover new&nbsp;pages.<\/li>\n\n\n\n<li>They help Google understand what your page is about via <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">anchor text<\/a>: the clickable words in the&nbsp;link.<\/li>\n\n\n\n<li>They pass <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>, which is an important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>.<\/li>\n<\/ol>\n\n\n\n<p>So not only do you want to add internal links to other relevant pages on your site, but you\u2019ll also want to add them to your newly published posts&nbsp;too.<\/p>\n\n\n\n<p>The easiest way to find relevant pages to internally link to is to perform a site search. For example, if I want to add internal links to my post on the <a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\">Skyscraper Technique<\/a>, this is what I\u2019ll search:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"1170\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-17.png\" alt=\"Doing a site search for the Ahrefs Blog\" class=\"wp-image-156314\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-17.png 1418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-17-515x425.png 515w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-17-768x634.png 768w\" sizes=\"auto, (max-width: 1418px) 100vw, 1418px\"><\/figure>\n\n\n\n<p>Besides the first result (the actual post), the rest are potential targets I can add links&nbsp;from.<\/p>\n\n\n\n<p>This method is mostly manual, so a quicker way to do this is to sign up for <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> and run a crawl of your site with <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. Once that\u2019s done, head to the <strong>Link opportunities <\/strong>report.&nbsp;<\/p>\n\n\n\n<p>The report will suggest potential internal links you can&nbsp;add.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"635\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-15.png\" alt=\"Link opportunities report, via Ahrefs' Site Audit\" class=\"wp-image-156316\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-15.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-15-680x216.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-15-768x244.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-15-1536x488.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Optimize your images\" data-section=\"optimize-your-images\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Optimize your images<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/sparktoro.com\/blog\/less-than-half-of-google-searches-now-result-in-a-click\/\">According to SparkToro<\/a>, Google Images is the world\u2019s second-largest search engine. Your images can rank and send traffic your way&nbsp;too.<\/p>\n\n\n\n<p>Here\u2019s how to optimize them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compress your images<\/strong> \u2013 This makes file sizes smaller and helps your <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/advanced-pagespeed-guide\/\">page speed<\/a>. You can use a tool like <a href=\"https:\/\/shortpixel.com\/\">ShortPixel<\/a> to do&nbsp;this.<\/li>\n\n\n\n<li><strong>Use descriptive filenames<\/strong> \u2013 <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/google-images\">Google says<\/a> that filenames give it clues about the image\u2019s subject matter. Be descriptive and succinct and use dashes between words.<\/li>\n\n\n\n<li><strong>Use descriptive <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/alt-text\/\"><strong>alt text<\/strong><\/a> \u2013 Google also uses this to understand the subject matter of an image. Again, be descriptive and concise. Don\u2019t <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/keyword-stuffing\">stuff keywords.<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/image-seo\/\">Image SEO: 12 Actionable Tips (For More Organic Traffic)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Write a compelling title tag\" data-section=\"write-a-compelling-title-tag\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Write a compelling title&nbsp;tag<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>After searching for a keyword in Google, the first thing a user will see is the title&nbsp;tags.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"1082\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-18.png\" alt=\"Search results for marketing tips\" class=\"wp-image-156318\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-18.png 1424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-18-559x425.png 559w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-18-768x584.png 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/figure>\n\n\n\n<p>A good title tag can be the critical difference between a searcher choosing you or the others.<\/p>\n\n\n\n<p>Here\u2019s how you can write one that\u2019s click-worthy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep them short<\/strong> \u2013 Google often truncates title tags above 70 characters.<\/li>\n\n\n\n<li><strong>Match search intent<\/strong> \u2013 You\u2019ve done that in step #2, so make sure your titles reflect that.<\/li>\n\n\n\n<li><strong>Include the keyword<\/strong> \u2013 <a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/title-tags\/\">Google uses the title<\/a> to understand what a page is about, so try to include your target keyword.<\/li>\n\n\n\n<li><strong>Include the year<\/strong> \u2013 Do this if your target topic demands fresh results.<\/li>\n\n\n\n<li><strong>Use power words<\/strong> \u2013 These words elicit emotion (e.g., awe-inspiring, captivating, etc.). Don\u2019t go overboard\u2014one or two is fine. Use <a href=\"https:\/\/smartblogger.com\/power-words\/\">this list<\/a> to find ones that match your content.<\/li>\n\n\n\n<li><strong>Don\u2019t clickbait<\/strong> \u2013 #4 won\u2019t shock your readers. Clickbait title tags may work in the short term but will damage your brand in the long term. Treat your readers as smart people and offer them descriptive and truthful titles.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">How to Craft the Perfect SEO Title Tag (Our 4-Step Process)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Set an SEO-friendly URL\" data-section=\"set-an-seo-friendly-url\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Set an SEO-friendly URL<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\">Google\u2019s recommendation<\/a> is to use words that are relevant to your content. The easiest way, typically, is to use your target keyword as your&nbsp;slug.&nbsp;<\/p>\n\n\n\n<p>So for a post targeting the keyword \u201cdiy seo,\u201d the slug will simply be:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"70\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-13.png\" alt=\"A good slug for the keyword &quot;diy seo&quot;\" class=\"wp-image-156319\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-13.png 402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-13-400x70.png 400w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-urls\/\">How to Create SEO-Friendly URLs (Step-by-Step)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Keep learning<\/h2>\n\n\n\n<p>Check out these resources to learn more about&nbsp;SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\">SEO: The Complete Guide for Beginners<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-blog-post\/\">How to Write a Blog Post (That People Actually Want to Read) in 9 Steps<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/blog-seo\/\">Blog SEO: The Complete Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/blogging-tips\/\">20 Actionable Blogging Tips for Beginners<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Any questions or comments? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But that doesn\u2019t mean shoehorning as many keywords as possible. Keyword stuffing doesn\u2019t work anymore. How do you optimize your content to be search-friendly? You\u2019ll learn how in this&nbsp;post. If no one\u2019s searching for your keywords, you often can\u2019t get<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-156261","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO<\/title>\n<meta name=\"description\" content=\"Want to send search traffic to your blog posts? 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