{"id":156123,"date":"2023-03-30T00:11:44","date_gmt":"2023-03-30T05:11:44","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=156123"},"modified":"2024-03-18T08:07:56","modified_gmt":"2024-03-18T13:07:56","slug":"mobile-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/mobile-seo\/","title":{"rendered":"Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site"},"content":{"rendered":"\n<div class=\"intro-txt\">A majority of all website visits worldwide are attributed to mobile devices. Optimizing your website for mobile has never been more important in&nbsp;SEO.<\/div>\n\n\n\n<p>In this article, I\u2019ll kick things off by explaining what mobile SEO is and why it\u2019s important. I\u2019ll then get to the core focus of this article, sharing my top 10 tips for effective mobile optimization.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is mobile SEO?\" data-section=\"mobile-seo-definition\">\n\n\n\n<h2 class=\"wp-block-heading\">What is mobile SEO?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Mobile SEO is the process of optimizing the mobile version of a website to drive organic traffic from search engines. Mobile optimization is focused on providing the best experience on mobile devices where technical implementations, such as using responsive design, play a key&nbsp;role.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why is mobile optimization important?\" data-section=\"mobile-optimization-importance\">\n\n\n\n<h2 class=\"wp-block-heading\">Why is mobile optimization important?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>According to <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\">Statista<\/a>, mobile devices generated 59% of worldwide mobile traffic in the final quarter of&nbsp;2022.<\/p>\n\n\n\n<p>It\u2019s not just users that predominantly view your site from a mobile device, but <a href=\"https:\/\/ahrefs.com\/blog\/googlebot\/\">Googlebot<\/a> too.<\/p>\n\n\n\n<p>In 2016, Google announced <a href=\"https:\/\/ahrefs.com\/blog\/mobile-first-indexing\/\">mobile-first indexing<\/a>. As a result, Google predominantly crawls the web via the Googlebot smartphone user agent. This means that Google will primarily use the mobile version of content for indexing and ranking.&nbsp;<\/p>\n\n\n\n<p>Mobile-first indexing began rolling out in 2018. By 2021, a majority of sites moved over to the new format of crawling.&nbsp;<\/p>\n\n\n\n<p>For many years, this was a hot topic among SEO professionals. However, mobile-first indexing is now \u201cpart of life,\u201d as put by John Mueller from Google.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-173001\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2024-03-18-at-13.07.31.png\" alt=\"John Mueller confirms that mobile-first indexing is part of life\" width=\"1190\" height=\"680\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2024-03-18-at-13.07.31.png 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2024-03-18-at-13.07.31-680x389.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2024-03-18-at-13.07.31-768x439.png 768w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\"><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10 tips to make your website mobile-friendly\" data-section=\"mobile-seo-tips\">\n\n\n\n<h2 class=\"wp-block-heading\">10 tips to make your website mobile-friendly<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>So now we know why mobile optimization is so crucial, here are my top 10 tips to ensure you effectively optimize for mobile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip 1. Use responsive design<\/h3>\n\n\n\n<p>When it comes to picking your approach to serving content to different devices, you have a few options to choose from.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Responsive design (recommended)<\/h4>\n\n\n\n<p>With responsive design, you serve the same HTML file regardless of the device. CSS then alters the rendering of the page to suit the dimensions of the device\u2019s viewport. This also means that you use a singular URL to serve all versions of your content.<\/p>\n\n\n\n<p>Responsive design ensures you can effectively load the same piece of content, oriented to suit your device.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1148\" class=\"wp-image-156168\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/responsive-design.png\" alt=\"Page content adapts responsively to viewport\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/responsive-design.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/responsive-design-592x425.png 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/responsive-design-768x551.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/responsive-design-1536x1102.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Responsive design is the recommended choice, not just among SEOs but in Google guidance too.<\/p>\n\n\n\n<p>Back in 2019, <a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/azqicc\/amp_canonical_annotation\/\">John took to Reddit<\/a> to state, \u201cAt some point all of these sites with separate mobile URLs should just move to a responsive design.\u201d&nbsp;<\/p>\n\n\n\n<p>Ultimately, there\u2019s no SEO gain by using responsive design. However, it is much easier and cleaner to maintain. For example, you won\u2019t have to worry about <a href=\"https:\/\/ahrefs.com\/blog\/canonicalization\/\">canonical issues<\/a> or Googlebot misunderstanding which URL to serve in the mobile\/desktop rankings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Separate domain\/URL structure (not recommended)<\/h4>\n\n\n\n<p>An approach used commonly in the past is to serve the mobile version of a page via a separate URL or domain structure. A common example of this is the <strong>m. <\/strong>structure.<\/p>\n\n\n\n<p>Desktop: <code>example.com\/page<\/code><\/p>\n\n\n\n<p>Mobile: <code><strong>m.<\/strong>example.com\/page<\/code><\/p>\n\n\n\n<p>When a user loads your page, the server will have to determine which device the user is using and then direct them to the appropriate URL.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1534\" class=\"wp-image-156170\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/separate-domain-url-structure.png\" alt=\"Separate m. URL structure for mobile sites\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/separate-domain-url-structure.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/separate-domain-url-structure-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/separate-domain-url-structure-768x736.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/separate-domain-url-structure-1536x1473.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>This approach is not recommended, as using multiple URLs for a single page leads to a messy scenario of URL management.&nbsp;<\/p>\n\n\n\n<p>Even with the correct signals in place, there is the added risk of Googlebot not interpreting these signals appropriately. This can lead to indexation issues or even Google identifying the pages as <a href=\"https:\/\/ahrefs.com\/blog\/duplicate-content\/\">duplicate content<\/a>.<\/p>\n\n\n\n<p>If you currently work with this setup, you should ensure you follow the below <a href=\"https:\/\/ahrefs.com\/blog\/canonical-tags\/\">canonical tag <\/a>structure.<\/p>\n\n\n\n<p>Desktop: Self-referencing canonical tag<\/p>\n\n\n\n<p>Mobile: Canonical tag to target desktop URL<\/p>\n\n\n\n<p>You\u2019ll also want to implement a rel=\u201dalternate\u201d tag on the desktop version.<\/p>\n\n\n\n<p><code>&lt;link rel=\"alternate\" media=\"only screen and (max-width: 640px)\" href=\"https:\/\/m.example.com\/\"&gt;<\/code><\/p>\n\n\n\n<p>That said, the best solution in the long term is to move to a responsive design setup.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Dynamic serving (not recommended)<\/h4>\n\n\n\n<p>Similar to responsive design, with dynamic serving, you\u2019ll be serving content suited to different devices via a singular URL.<\/p>\n\n\n\n<p>However, the main difference with dynamic serving is that you\u2019ll serve different HTML files pre-defined to suit the respective device.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1535\" class=\"wp-image-156171\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/dynamic-serving.png\" alt=\"Dynamic serving serves separate HTML files by device\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/dynamic-serving.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/dynamic-serving-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/dynamic-serving-768x737.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/dynamic-serving-1536x1474.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>This approach certainly trumps the separate URL\/domain structure option, as you have the advantage of serving content to multiple devices via a single URL.<\/p>\n\n\n\n<p>However, dynamic serving is not recommended. History teaches us that this approach is renowned for technical issues.<\/p>\n\n\n\n<p>With dynamic serving, it\u2019s up to your web server to determine which device the user is browsing on. Quite often with dynamic serving setups, the desktop version of the page is accidentally shown to users on a mobile device.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip 2. Optimize for page speed on mobile devices<\/h3>\n\n\n\n<p>In the era of <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a>, you could argue that strong page speed performance has never been more sought after by SEO professionals.<\/p>\n\n\n\n<p>In fact, when Google first rolled out Core Web Vitals as a ranking factor in 2021, it focused solely on mobile performance. Google then waited until February 2022 before using desktop Core Web Vital performance as a ranking factor. It\u2019s clear to see which device Google prioritizes.<\/p>\n\n\n\n<p>Google applies mobile and desktop Core Web Vital ranking signals to the respective search results. So for mobile search results, Google will focus on Core Web Vital performance from mobile devices.<\/p>\n\n\n\n<p>A great starting point to see how your site performs against Core Web Vitals is to head to the dedicated report in Google Search Console (GSC). You can navigate to this report via left-hand navigation under the Experience section.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"375\" class=\"wp-image-156173\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image29-4.png\" alt=\"CWV performance graph\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image29-4.png 1086w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image29-4-680x235.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image29-4-768x265.png 768w\" sizes=\"auto, (max-width: 1086px) 100vw, 1086px\"><\/figure>\n\n\n\n<p>Clicking into the mobile report, you can see how your site has been performing against each Core Web Vital metric over the past three months. This data is gathered via <a href=\"https:\/\/developer.chrome.com\/docs\/crux\/about\/\">CrUX<\/a> (Chrome User Experience Report) from real users on your site who used a mobile device.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"927\" class=\"wp-image-156174\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-8.png\" alt=\"CWV issues segmented by issue type and category of performance\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-8-680x315.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-8-768x356.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-8-1536x712.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>What\u2019s great about this report in GSC is that the issue URLs are bucketed together into groups of similar pages. This means you can note down a list of key page templates that you need to work&nbsp;on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"277\" class=\"wp-image-156176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-6.png\" alt=\"Search Console bucketing similar page types\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-6.png 920w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-6-680x205.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-6-768x231.png 768w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\"><\/figure>\n\n\n\n<p>For a more detailed insight into issue areas and potential fixes, <a href=\"https:\/\/ahrefs.com\/blog\/pagespeed-insights\/\">PageSpeed Insights<\/a> is always worth a&nbsp;check.<\/p>\n\n\n\n<p>PageSpeed Insights is simple to use. Just enter in the URL of the page you wish to test and hit \u201center.\u201d By default, the tool will automatically review the mobile version of your&nbsp;page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"197\" class=\"wp-image-156178\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-8.png\" alt=\"Selecting mobile view in PageSpeed Insights\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-8.png 994w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-8-680x135.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-8-768x152.png 768w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\"><\/figure>\n\n\n\n<p>You\u2019ll initially be presented with some insights under the heading \u201cDiscover what your real users are experiencing.\u201d This report is the main one I focus on, to start&nbsp;with.<\/p>\n\n\n\n<p>This report utilizes real user data via CrUX. Not only is it important to understand the experience of real users as opposed to bots, but Google also uses this data source within its ranking algorithm.<\/p>\n\n\n\n<p>Here, we can see that Ahrefs\u2019 homepage has passed all three Core Web Vital metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"516\" class=\"wp-image-156180\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-12.png\" alt=\"Passing all three Core Web Vitals\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-12.png 975w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-12-680x360.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-12-768x406.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\"><\/figure>\n\n\n\n<p>Further down the report, you can also find some actions under the \u201copportunities\u201d and \u201cdiagnostics\u201d sections. These make for some great starting points when having conversations with developers about improving Core Web Vital performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"222\" class=\"wp-image-156181\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-11.png\" alt=\"Page Speed Insights actionable page speed opportunities\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-11.png 963w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-11-680x157.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-11-768x177.png 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\"><\/figure>\n\n\n\n<p>When using PageSpeed Insights, don\u2019t forget to test the URLs of multiple page templates within the tool. Page speed performance often varies considerably across different page&nbsp;types.<\/p>\n\n\n\n<p>We\u2019re only scratching the surface here, though. GSC and PageSpeed Insights are only great starting points for auditing page&nbsp;speed.<\/p>\n\n\n\n<p>Check out Patrick Stox\u2019s dedicated guides on <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/advanced-pagespeed-guide\/\">page speed<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a> to take your page speed knowledge, analysis, and action plan to the next&nbsp;level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip 3. Test and monitor your site for errors<\/h3>\n\n\n\n<p>It\u2019s good practice to regularly test your site for key mobile usability errors.<\/p>\n\n\n\n<p>There are multiple tools for this, but a great place to start is via GSC with a dedicated \u201cMobile Usability\u201d report. You can find this report under the Experience section of the left-hand navigation.<\/p>\n\n\n\n<p>Here, you can keep track of the number of URLs with mobile usability issues. GSC provides a three-month velocity graph. This is handy for identifying spikes in errors, allowing you to correlate them with development releases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"923\" class=\"wp-image-156183\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-6.png\" alt=\"Mobile usability graph comparing usable and not usable URLs\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-6-680x314.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-6-768x355.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-6-1536x709.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>By scrolling down, you can see the exact mobile usability issues that occur on your site. By clicking through to the individual reports, you\u2019ll also be able to see which URLs are affected.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"930\" class=\"wp-image-156185\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-5.png\" alt=\"Summary of mobile usability issues\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-5-680x316.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-5-768x357.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-5-1536x715.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Outside of Search Console, you can also use Google\u2019s <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Mobile-Friendly Test<\/a> tool to uncover mobile usability issues.&nbsp;<\/p>\n\n\n\n<p>This is especially useful if you don\u2019t have GSC access to the site you wish to review. Gaining access is recommended though, as you\u2019ll automatically have a wider range of URLs covered.<\/p>\n\n\n\n<p>To use the Mobile-Friendly Test, simply enter the URL (or code) for the page you wish to test to see if your page is deemed as mobile-friendly.<\/p>\n\n\n\n<p>In this case, the tools show that the Ahrefs homepage has passed the&nbsp;test.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"389\" class=\"wp-image-156186\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-4.png\" alt=\"Page passing the Mobile-Friendly Test\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-4.png 800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-4-680x331.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-4-768x373.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<p>On the other hand, if your tested page isn\u2019t mobile-friendly, you\u2019ll be hit with a message saying it\u2019s not usable on mobile with a list of reasons why.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"476\" class=\"wp-image-156188\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-17.png\" alt=\"Issues for page failing the Mobile-Friendly Test\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-17.png 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-17-504x425.png 504w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\"><\/figure>\n\n\n\n<p>Keen to read more about specific mobile usability issues and how you can address them? Google has some great <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9063469\">documentation<\/a> that goes into more detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip 4. Make your content mobile-friendly<\/h3>\n\n\n\n<p>Making sure your website is optimized for mobile isn\u2019t all about technical foundations. You\u2019ll want to ensure your content is produced with mobile users in mind&nbsp;too.<\/p>\n\n\n\n<p>Many SEOs prefer to use shorter paragraphs and sentences. This aligns nicely with mobile optimization practices.<\/p>\n\n\n\n<p>This approach ensures that your content is readable on mobile devices. Who lands on an article and wants to read a big wall of text? Not&nbsp;me.<\/p>\n\n\n\n<p>As a general guide, aim for a maximum of three sentences per paragraph. If a paragraph naturally just has one sentence, that\u2019s OK&nbsp;too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-156190\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-17.png\" alt=\"Example of a short sentence in a single paragraph\n\" width=\"402\" height=\"318\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-17.png 804w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-17-537x425.png 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-17-768x608.png 768w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\"><\/figure>\n\n\n\n<p>When proofing copy drafts, it\u2019s good practice to break long sentences into shorter sentences where possible.<\/p>\n\n\n\n<p>The same rule applies to introductions. In fact, you should apply these rules most strictly here. These should be short, snappy, and to the&nbsp;point.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-156192\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-8.png\" alt=\"Example of a short and snappy article introduction\" width=\"387\" height=\"654\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-8.png 646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-8-252x425.png 252w\" sizes=\"auto, (max-width: 387px) 100vw, 387px\"><\/figure>\n\n\n\n<p>To further enhance readability, you\u2019ll want to break your copy up by including various elements and&nbsp;media.<\/p>\n\n\n\n<p>These can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bullet points<\/li>\n\n\n\n<li>Numbered lists<\/li>\n\n\n\n<li>Quotes<\/li>\n\n\n\n<li>Images<\/li>\n\n\n\n<li>Videos<\/li>\n<\/ul>\n\n\n\n<p>See what I just did&nbsp;there?<\/p>\n\n\n\n<p>When using different types of media, you\u2019ll want to make sure these display correctly on mobile devices. It\u2019s so frustrating for users when an image loads way out of proportion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip 5. Optimize for mobile SERPs<\/h3>\n\n\n\n<p>Mobile SERPs (search engine results pages) can vary quite considerably between the mobile and desktop versions.<\/p>\n\n\n\n<p>When browsing the SERPs for a chosen keyword, it\u2019s important to manually check both the desktop and mobile results.<\/p>\n\n\n\n<p>Here\u2019s an example. Let\u2019s take this wikiHow search result for the query, \u201chow to fry an&nbsp;egg.\u201d<\/p>\n\n\n\n<p>On the desktop search results, we have a pretty standard search result.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"215\" class=\"wp-image-156194\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-9.png\" alt=\"Basic desktop search result\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-9.png 1034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-9-680x141.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-9-768x160.png 768w\" sizes=\"auto, (max-width: 1034px) 100vw, 1034px\"><\/figure>\n\n\n\n<p>On the mobile results, however, we can see that Google has included the how-to images <a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">rich result<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"655\" class=\"wp-image-156195\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-6.jpg\" alt=\"Mobile search result with how-to rich features\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-6.jpg 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-6-380x425.jpg 380w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\"><\/figure>\n\n\n\n<p>SERP estate is crucial. Gaining rich features like in the example above helps your result stand out from the&nbsp;crowd.&nbsp;<\/p>\n\n\n\n<p>This shows how important and relevant <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">schema markup<\/a> is for mobile optimization. In this example, wikiHow did a nice job by including <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/how-to\">how-to schema<\/a>.<\/p>\n\n\n\n<p>Looking to switch device in the search results but don\u2019t want to grab your phone? With Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a>, you can load the results from another device directly in your desktop browser.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1415\" height=\"891\" class=\"wp-image-156197\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-11.png\" alt=\"Selecting a device, via Ahrefs' SEO Toolbar\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-11.png 1415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-11-675x425.png 675w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-11-768x484.png 768w\" sizes=\"auto, (max-width: 1415px) 100vw, 1415px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tip 6. Include mobile-friendly navigation<\/h3>\n\n\n\n<p>One of the biggest considerations when optimizing your site for mobile devices is the choice of implementation for the header navigation.<\/p>\n\n\n\n<p>This is quite easily one of the most complicated areas of the site to get right for a mobile device.<\/p>\n\n\n\n<p>The hamburger menu has become a popular option in the mobile-first world. It gets its name because the button often looks like a hamburger (apparently).<\/p>\n\n\n\n<p>Here\u2019s an example of the hamburger menu in action on Amazon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"373\" height=\"140\" class=\"wp-image-156199\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-14.png\" alt=\"Hamburger menu icon on Amazon\n\"><\/figure>\n\n\n\n<p>Once you click on the \u201chamburger\u201d icon, usually located at the very top of the page, the menu will then open&nbsp;out.<\/p>\n\n\n\n<p>In this case, the menu opens out from the left-hand side with options to further expand into navigation subcategories.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"376\" height=\"668\" class=\"wp-image-156201\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25.gif\" alt=\"Amazon hamburger menu expanded from the left\n\"><\/figure>\n\n\n\n<p>Hamburger menus are hotly debated among SEOs and UX professionals. In my opinion, however, you can\u2019t beat the hamburger navigation when it comes to optimizing for mobile.<\/p>\n\n\n\n<p>Not only is this approach clean and compact, but users are also becoming more accustomed to these types of menus on mobile.<\/p>\n\n\n\n<p>It\u2019s OK to go with the \u201cmega menu\u201d approach for your desktop site and switch to the hamburger menu for your mobile site.&nbsp;<\/p>\n\n\n\n<p>The number #1 rule is to ensure that the links within both menus are the same. You\u2019ll want to make sure that you include the exact same links on both your desktop and mobile navigation.<\/p>\n\n\n\n<p>Here, we can see that Apple displays the mega menu on desktop.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1454\" height=\"775\" class=\"wp-image-156202\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image32-4.jpg\" alt=\"Apple navigation on desktop\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image32-4.jpg 1454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image32-4-680x362.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image32-4-768x409.jpg 768w\" sizes=\"auto, (max-width: 1454px) 100vw, 1454px\"><\/figure>\n\n\n\n<p>And on its mobile site, it uses the hamburger menu but shows the exact same links seen on the desktop version.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"668\" class=\"wp-image-156203\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-13.png\" alt=\"Apple navigation on mobile\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-13.png 375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-13-239x425.png 239w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\"><\/figure>\n\n\n\n<p>For e-commerce websites, <a href=\"https:\/\/ahrefs.com\/blog\/faceted-navigation\/\">faceted navigation<\/a> is a big consideration too.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a look back at Amazon. It has tons of filter options on its product listing pages.<\/p>\n\n\n\n<p>To keep the faceted navigation compact for mobile users, it uses a similar approach to the hamburger menu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"376\" height=\"668\" class=\"wp-image-156204\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18.gif\" alt=\"Faceted navigation on Amazon\n\"><\/figure>\n\n\n\n<p>Allowing the faceted navigation to expand on a simple button click keeps your page neat and compact. Perfect for mobile users.<\/p>\n\n\n\n<p>Keen to learn more about site navigation? Be sure to check out Sam Underwood\u2019s article on <a href=\"https:\/\/ahrefs.com\/blog\/website-navigation\/\">mastering website navigation<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip 7. Keep your content the&nbsp;same<\/h3>\n\n\n\n<p>Parity between your site\u2019s mobile and desktop versions is essential. As we mentioned earlier, Google will predominantly crawl the mobile version of your website.&nbsp;<\/p>\n\n\n\n<p>If you were to remove content from the mobile version of your page, you\u2019d run the risk of weakening your content in the eyes of Google.<\/p>\n\n\n\n<p>This rule should be applied to all types of content, from the copy itself to imagery. This rule also applies to technical items, from canonical tags to <a href=\"https:\/\/ahrefs.com\/blog\/prioritize-internal-linking\/\">internal linking<\/a>.<\/p>\n\n\n\n<p>A great way to test mobile parity is to run a crawl on your mobile site and compare it against a crawl on the desktop version of your&nbsp;site.<\/p>\n\n\n\n<p>Setting up a crawl via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, you have the option to switch between the mobile and desktop user&nbsp;agent.&nbsp;<\/p>\n\n\n\n<p>You can locate this setting under the \u201cRobots instructions\u201d section of the crawl settings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"511\" height=\"180\" class=\"wp-image-156205\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-14.png\" alt=\"Selecting user agent, via Ahrefs' Site Audit crawl settings\n\"><\/figure>\n\n\n\n<p>To test mobile parity via Site Audit, start two separate crawls. One with the user agent set to \u201cAhrefsSiteAudit (Desktop),\u201d and the other with \u201cAhrefsSiteAudit (Mobile).\u201d<\/p>\n\n\n\n<p>You can then compare these crawls in the project history side by side to check for parity between the desktop and mobile crawls.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"387\" class=\"wp-image-156207\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-15.png\" alt=\"Comparing Ahrefs' Site Audit crawl results\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-15.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-15-680x132.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-15-768x149.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-15-1536x297.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Notice significantly more errors on the mobile crawl compared to the desktop crawl? This can indicate that your technical elements aren\u2019t being implemented correctly on mobile.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, it\u2019s well worth comparing the HTML source code between your mobile and desktop crawls. This allows you to easily identify any unexpected differences between the mobile and desktop code of your&nbsp;page.<\/p>\n\n\n\n<p>In the example below, we can see that the header menu code has changed between the mobile and desktop crawls. Luckily in this case, this code difference is expected.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1058\" class=\"wp-image-156209\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-18.png\" alt=\"Comparing HTML source code, via Ahrefs' Site Audit crawl comparisons\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-18.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-18-680x360.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-18-768x406.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-18-1536x813.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You should also consider rendering JavaScript in the crawl settings for websites that heavily rely on that. You can then compare the rendered HTML between the crawls with different user agents. Check our guide to <a href=\"https:\/\/ahrefs.com\/blog\/javascript-seo\/\">JavaScript SEO<\/a> for more information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip 8. Avoid intrusive interstitials<\/h3>\n\n\n\n<p>Interstitials (also known as pop-ups) that are intrusive and distracting are frustrating for users. This is often an even stronger frustration for mobile users, as pop-ups often take up an even bigger portion of the screen.<\/p>\n\n\n\n<p>Not only could you be decreasing your conversion rate with annoying and intrusive pop-ups, but you\u2019d also get a thumbs-down from Google.<\/p>\n\n\n\n<p>As part of Google\u2019s Page Experience set of ranking signals, Google approves more subtle interstitials as opposed to the large interstitials that cause great frustration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"1600\" class=\"wp-image-156211\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4.jpg\" alt=\"Acceptable interstitial practice\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4.jpg 1302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-346x425.jpg 346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-768x944.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-1250x1536.jpg 1250w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\"><\/figure>\n\n\n\n<p>The big exception to the rule here is that the interstitial may be required by law. Common examples include cookie consent and age gate pop-ups.<\/p>\n\n\n\n<p>For example, on alcohol-related content, the supplier could land in hot water if they didn\u2019t force a user to enter their date of birth before accessing the content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"668\" class=\"wp-image-156213\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-13-1.jpg\" alt=\"Age gate on alcohol website\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-13-1.jpg 375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-13-1-239x425.jpg 239w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tip 9. Review mobile performance<\/h3>\n\n\n\n<p>It\u2019s good practice to regularly review the devices that drive your website\u2019s organic traffic.<\/p>\n\n\n\n<p>Starting off with GSC, you can filter by device type in the search performance report.<\/p>\n\n\n\n<p>Simply add a new filter by clicking the \u201c+ new\u201d button above the report and select \u201cDevice\u2026\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"489\" class=\"wp-image-156215\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-8.png\" alt=\"Filtering by device in Google Search Console's Performance report\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-8.png 873w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-8-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-8-768x430.png 768w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\"><\/figure>\n\n\n\n<p>Here, you can filter your organic performance report via device, allowing you to see just how much organic traffic you\u2019ve acquired via mobile devices. You also have the option to compare traffic by device.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"558\" class=\"wp-image-156216\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-4.png\" alt=\"Comparing traffic by device in Search Console\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-4.png 820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-4-625x425.png 625w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-4-768x523.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\"><\/figure>\n\n\n\n<p>Similar to the \u201cMobile Usability\u201d report in GSC, it\u2019s worth keeping an eye out for any unexpected fluctuations and traffic drops in mobile traffic. This can be a sign of mobile optimization issues that need further investigation.<\/p>\n\n\n\n<p>You can also view traffic by device in Google Analytics 4. Head to the \u201cDevice Category\u201d report by loading <em>Reports &gt; User &gt; Tech &gt; Overview.<\/em>&nbsp;<\/p>\n\n\n\n<p>Here, you\u2019ll want to click \u201cView platform devices\u201d for the full analytics by device.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"445\" class=\"wp-image-156218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image34-4.png\" alt=\"GA4's Device Category report\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image34-4.png 496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image34-4-474x425.png 474w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\"><\/figure>\n\n\n\n<p>You\u2019ll then be presented with data tables, charts, and graphs based on traffic by device type. Don\u2019t forget to add an organic traffic filter to ensure you\u2019re looking purely at \u201cSEO traffic.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1035\" height=\"313\" class=\"wp-image-156219\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-10.png\" alt=\"GA4 table comparing traffic by device category\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-10.png 1035w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-10-680x206.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-10-768x232.png 768w\" sizes=\"auto, (max-width: 1035px) 100vw, 1035px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tip 10. Track rankings on a mobile device<\/h3>\n\n\n\n<p>When it comes to tracking keywords, it\u2019s easy to forget that rankings can vary between the desktop and mobile SERPs.<\/p>\n\n\n\n<p>Luckily, switching between desktop and mobile on Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> is simple, making it super easy to see how your site is ranking on either SERP.<\/p>\n\n\n\n<p>What\u2019s also great about Rank Tracker is that you don\u2019t need to specify a device as a setting when you first track your keywords. Keywords are automatically tracked within both the mobile and desktop SERPs.<\/p>\n\n\n\n<p>Simply load your keyword report and switch between mobile and desktop reviews in the top left corner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"268\" class=\"wp-image-156221\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-6.png\" alt=\"Switching between mobile and desktop rankings in Ahrefs' Rank Tracker\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-6.png 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-6-680x193.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-6-768x218.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>You may be wondering, \u201cShould I just ditch the desktop version of my site and focus on mobile optimization?\u201d<\/p>\n\n\n\n<p>Steady on. It\u2019s true that mobile is now the dominant device, but you won\u2019t want to completely disregard the desktop experience.&nbsp;<\/p>\n\n\n\n<p>Not only will some of your users visit your site via desktop, but Googlebot will also crawl via a desktop user agent from time to time (just not as frequently as the mobile version).<\/p>\n\n\n\n<p>In fact, many websites continue to predominantly drive traffic through users on desktop. This is particularly the case for SaaS companies and many B2B-focused websites in general. For example, the Ahrefs Blog has over 70% of organic traffic coming from users on desktop devices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"929\" class=\"wp-image-156223\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-6.png\" alt=\"High organic traffic to Ahrefs via desktop devices\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-6-680x316.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-6-768x357.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-6-1536x714.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>To sum it up, the key takeaways are&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show the same content on your mobile site as you would on your desktop site.<\/li>\n\n\n\n<li>Understand that responsive design is the way to&nbsp;go.<\/li>\n\n\n\n<li>Prioritize your mobile pages for page speed optimization.<\/li>\n\n\n\n<li>Not be afraid to use the hamburger menu for mobile devices.<\/li>\n\n\n\n<li>Regularly monitor and track mobile usability and mobile traffic\/rankings.<\/li>\n<\/ul>\n\n\n\n<p>Have any questions? Ping me <a href=\"https:\/\/twitter.com\/keyword_king\">on Twitter<\/a> and let me&nbsp;know.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In this article, I\u2019ll kick things off by explaining what mobile SEO is and why it\u2019s important. I\u2019ll then get to the core focus of this article, sharing my top 10 tips for effective mobile optimization. Mobile SEO is<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":173,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[329],"tags":[],"coauthors":[435],"class_list":["post-156123","post","type-post","status-publish","format-standard","hentry","category-technical-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site<\/title>\n<meta name=\"description\" content=\"With most site visits worldwide being attributed to mobile devices, optimizing a site for mobile is now more important than ever. Here&#039;s how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/mobile-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site\" \/>\n<meta property=\"og:description\" content=\"Give your users the best site experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/mobile-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-30T05:11:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-18T13:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2024-03-18-at-13.07.31.png\" \/>\n<meta name=\"author\" content=\"Jamie Grant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Give your users the best site experience.\" \/>\n<meta name=\"twitter:creator\" content=\"@keyword_king\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/mobile-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/mobile-seo\\\/\"},\"author\":{\"name\":\"Jamie Grant\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/d9056f3c1d4536b1bdd6611a1180d498\"},\"headline\":\"Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site\",\"datePublished\":\"2023-03-30T05:11:44+00:00\",\"dateModified\":\"2024-03-18T13:07:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/mobile-seo\\\/\"},\"wordCount\":3247,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/mobile-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/mobile-seo-10-optimization-tips-to-by-jamie-grant-technical-seo-1.jpg\",\"articleSection\":[\"Technical SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/mobile-seo\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/mobile-seo\\\/\",\"name\":\"Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/mobile-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/mobile-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Screenshot-2024-03-18-at-13.07.31.png\",\"datePublished\":\"2023-03-30T05:11:44+00:00\",\"dateModified\":\"2024-03-18T13:07:56+00:00\",\"description\":\"With most site visits worldwide being attributed to mobile devices, optimizing a site for mobile is now more important than ever. 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