{"id":156043,"date":"2025-02-28T06:47:53","date_gmt":"2025-02-28T11:47:53","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=156043"},"modified":"2025-03-06T10:38:20","modified_gmt":"2025-03-06T15:38:20","slug":"saas-marketing-strategies","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/saas-marketing-strategies\/","title":{"rendered":"17 Proven SaaS Marketing Strategies From 11 CMOs &amp; Founders"},"content":{"rendered":"\n<div class=\"intro-txt\">Over the past year, we interviewed top SaaS founders and marketing executives on the <a href=\"https:\/\/ahrefs.com\/pl\/podcast\">Ahrefs Podcast<\/a>. We asked them about strategies that helped them&nbsp;scale.<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"678\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-podcast.png\" alt=\"Ahrefs Podcast\" class=\"wp-image-185851\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-podcast.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-podcast-680x225.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-podcast-768x254.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-podcast-1536x509.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>From Crypto.com to Airwallex, Paddle, and Surfer, these battle-tested methods have fueled growth in competitive markets with limited resources. In this article, we share their best insights so you can apply them to your own SaaS business. Let\u2019s dive&nbsp;in!<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Develop strong product marketing before scaling your budget\" data-section=\"product-marketing\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_v1rd4h77dwes\"><\/a>1. Develop strong product marketing before scaling your budget<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Before turning on the paid advertising faucet, make sure you\u2019ve got your product marketing house in order. That means having crystal clarity on two fundamental questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Precisely who needs your product.<\/li>\n\n\n\n<li>Why they should choose you over other options.<\/li>\n<\/ul>\n\n\n\n<p>This kind of preparation isn\u2019t just helpful \u2014 it\u2019s essential. Without it, you risk burning through your budget showing your solution to people who don\u2019t need it, or worse, confusing the right people with the wrong message.<\/p>\n\n\n\n<p>Jon Stona from <a href=\"https:\/\/www.airwallex.com\/\">Airwallex<\/a> speaks candidly about this. Their early mistake? Jumping into growth tactics before solidifying their product marketing foundation. He now strongly advocates for getting these basics right&nbsp;first:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aligning on your true target audience.<\/li>\n\n\n\n<li>Crafting messaging that resonates with their specific needs.<\/li>\n\n\n\n<li>Distinguishing between what your product does (features) and why people should care (value).<\/li>\n<\/ul>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-rotk9nea0fq\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-rotk9nea0fq\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/rotK9NEA0fQ?start=1616&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/rotK9NEA0fQ?start=1616&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/product-marketing\/\">Product Marketing Connects Products to Customers (Guide)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Design a free trial that converts visitors to paying customers\" data-section=\"free-trial\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_t3148ouna6g4\"><\/a>2. Design a free trial that converts visitors to paying customers<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Your free trial isn\u2019t just a feature \u2014 it\u2019s often the moment of truth for potential customers. This first hands-on experience can make or break their decision to commit to your product.<\/p>\n\n\n\n<p>This means removing unnecessary hurdles that might cause people to abandon the process, providing clear guidance that helps them succeed quickly, and ensuring they experience your product\u2019s core value before the trial&nbsp;ends.<\/p>\n\n\n\n<p>Laura Roeder, founder of <a href=\"https:\/\/meetedgar.com\">Meet Edgar<\/a> and <a href=\"https:\/\/paperbell.com\">Paperbell<\/a>, has experimented with different approaches across her companies. At MeetEdgar, she initially launched without a free trial, later introducing a 7-day trial period with no credit card requirement to reduce friction. With her newer venture, Paperbell, she took an innovative approach\u2014offering \u201cthe first client is free\u201d instead of a traditional time-based trial.<\/p>\n\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-2w9z9mt96ei\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-2w9z9mt96ei\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/2W9z9MT96EI?start=1177&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2W9z9MT96EI?start=1177&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Create how-to content that showcases your product in action\" data-section=\"how-to-content\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_44p4r08qal24\"><\/a>3. Create how-to content that showcases your product in action<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/product-led-content\/\">Product-led content<\/a> integrates your solution naturally into educational materials that help users solve real problems. This strategy acquires new customers by demonstrating how your product works in context and retains existing ones by showing them how to extract maximum value, as&nbsp;well.<\/p>\n\n\n\n<p>Since we\u2019re heavily invested in this strategy ourselves, let me give you an example from our&nbsp;blog.<\/p>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/competitor-traffic\/\">Here\u2019s an article<\/a> that shows how to get 15 actionable data points on competitor traffic using just three tools. This is not a topic reserved for SEO (our main use case) and the post mentions tools, even one competitor. Still, it\u2019s a great chance to show the value of our product and how it\u2019s different from others.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1888\" height=\"1402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-product-led-content.jpg\" alt=\"Example of product-led content\" class=\"wp-image-185852\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-product-led-content.jpg 1888w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-product-led-content-572x425.jpg 572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-product-led-content-768x570.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-product-led-content-1536x1141.jpg 1536w\" sizes=\"auto, (max-width: 1888px) 100vw, 1888px\"><\/figure>\n\n\n\n<p>This article is one of our top-performing blog posts, generating an estimated over 11.8k organic visits each&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2006\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/results-of-product-led-content.png\" alt=\"Results of product led content \" class=\"wp-image-185853\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/results-of-product-led-content.png 2006w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/results-of-product-led-content-680x177.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/results-of-product-led-content-768x200.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/results-of-product-led-content-1536x400.png 1536w\" sizes=\"auto, (max-width: 2006px) 100vw, 2006px\"><\/figure>\n\n\n\n<p>Unlike traditional marketing that interrupts with sales messages, product-led content places your solution within the natural flow of the user\u2019s learning journey. The product becomes part of the solution rather than the subject of a&nbsp;pitch.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.storylane.io\/\">Storylane<\/a> transformed its approach by replacing standard blog posts with interactive demos that let potential customers experience solutions firsthand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1304\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/storylanes-how-to-guides-example-.jpg\" alt=\"Storylane's how-to guides example. \" class=\"wp-image-185854\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/storylanes-how-to-guides-example-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/storylanes-how-to-guides-example--667x425.jpg 667w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/storylanes-how-to-guides-example--260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/storylanes-how-to-guides-example--768x489.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/storylanes-how-to-guides-example--1536x978.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>This shift contributed to a remarkable 10x growth in organic traffic within just six months.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1572\" height=\"806\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/organic-traffic-growth-to-storylanes-site.png\" alt=\"Organic traffic growth to Storylane's site\" class=\"wp-image-185855\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/organic-traffic-growth-to-storylanes-site.png 1572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/organic-traffic-growth-to-storylanes-site-680x349.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/organic-traffic-growth-to-storylanes-site-768x394.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/organic-traffic-growth-to-storylanes-site-1536x788.png 1536w\" sizes=\"auto, (max-width: 1572px) 100vw, 1572px\"><figcaption class=\"wp-element-caption\">Organic traffic to Storylane\u2019s site via Ahrefs\u2019 Site Explorer.<\/figcaption><\/figure>\n\n\n\n<p>Let\u2019s hear it from Madhav Bhandari, the CMO behind this success story:<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-1qwf4xbot5q\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-1qwf4xbot5q\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/1qWf4XBOT5Q?start=3941&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/1qWf4XBOT5Q?start=3941&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<p>Want to grow your traffic like Storylane but not sure where to start? Check out our full <a href=\"https:\/\/ahrefs.com\/academy\/seo-training-course\">SEO video course for beginners<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1117\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-seo-basics-.png\" alt=\"Ahrefs' SEO Basics.  \" class=\"wp-image-185856\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-seo-basics-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-seo-basics--680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-seo-basics--768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-seo-basics--1536x838.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Find where your target customers actually hang out online\" data-section=\"target-customers\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_7cla7pf4bm\"><\/a>4. Find where your target customers actually hang out online<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Your potential customers have specific places where they regularly look for information and solutions. These might be particular social media platforms, industry forums, professional events, or publications. By identifying them, you can focus your marketing efforts where your audience already spends time, rather than trying to be everywhere at&nbsp;once.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send a quick customer survey asking \u201cWhere do you go online to learn about [your industry]?\u201d<\/li>\n\n\n\n<li>Look at your website analytics to see which platforms are already sending you traffic<\/li>\n\n\n\n<li>Check where your competitors are most active and getting engagement<\/li>\n\n\n\n<li>Join industry conversations in relevant subreddits, Discord servers, or LinkedIn groups<\/li>\n<\/ul>\n\n\n\n<p>For example, if you sell accounting software for small businesses, you might discover your audience spends time in QuickBooks community forums seeking help, follows specific finance influencers on Twitter, and attends local chamber of commerce events.<\/p>\n\n\n\n<p>Madhav Bhandari from <a href=\"https:\/\/www.storylane.io\">Storylane<\/a> approaches this with a portfolio mindset, treating each marketing channel as an investment with different risk-return profiles. His strategy is pragmatic: start with channels where you already have experience or expertise, then systematically test new channels based on data rather than trends.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-1qwf4xbot5q-2\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-1qwf4xbot5q-2\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/1qWf4XBOT5Q?start=6051&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/1qWf4XBOT5Q?start=6051&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sparktoro.com\/blog\/audience-research-the-complete-guide-for-marketers\/\">Audience Research: The Complete Guide for Marketers in 2025 - SparkToro<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Repurpose your best content across multiple channels\" data-section=\"repurpose-content\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_yytsjtj3a7ka\"><\/a>5. Repurpose your best content across multiple channels<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Creating good content is only the first step \u2014 you need to actively share it where your potential customers will see&nbsp;it.<\/p>\n\n\n\n<p>Each piece of content can be adapted for different platforms to reach more people. For example, a detailed blog post about a new feature can become a video tutorial for YouTube, a series of tips for LinkedIn, and an email newsletter.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-content-repurposing-.png\" alt=\"Example of content repurposing.\" class=\"wp-image-185857\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-content-repurposing-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-content-repurposing--680x249.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-content-repurposing--768x281.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-content-repurposing--1536x563.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Here\u2019s a recent example for Ahrefs\u2019 content marketing: a post meant to reach the LinkedIn community became a blog post to catch the attention of our blog readers and get backlinks.<\/figcaption><\/figure>\n\n\n\n<p>This multiplies the value of your content creation efforts by reaching different audience segments who prefer different formats.<\/p>\n\n\n\n<p>Additionally, some people might need to see your content multiple times across different platforms before deciding to try your product.<\/p>\n\n\n\n<p>Andrew Davis, CMO of <a href=\"https:\/\/www.paddle.com\/\">Paddle<\/a>, highlights an experimental approach to distribution by using content as distribution for other content. During webinars, for instance, he promotes additional resources that drive participants toward more in-depth materials. This creates a content ecosystem where each piece naturally leads users to discover more of your&nbsp;value.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-bq8vza6apq8\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-bq8vza6apq8\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/bQ8vZa6APq8?start=2518&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bQ8vZa6APq8?start=2518&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">Repurposing Content: How to Get More Mileage From Your Existing Content<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Build an online community where users help each other succeed\" data-section=\"online-community\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_ouc35asmxa5w\"><\/a>6. Build an online community where users help each other succeed<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Creating an online community transforms isolated customers into a connected network that strengthens your entire marketing ecosystem.<\/p>\n\n\n\n<p>When users have a dedicated space to interact they begin helping each other, sharing creative ways they\u2019re using your product, and forming connections that make leaving your platform much harder than simply canceling a subscription.<\/p>\n\n\n\n<p>Guillaume Moubeche recognized this power early with <a href=\"https:\/\/www.lemlist.com\/\">Lemlist<\/a>. By building active communities on Facebook and Slack, he created spaces where users naturally shared strategies, compared results, and helped troubleshoot issues.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-godxwqdkmae\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-godxwqdkmae\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/GoDxWQdKmaE?start=962&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GoDxWQdKmaE?start=962&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<p>John O\u2019Nolan took a slightly different approach with <a href=\"https:\/\/ghost.org\/\">Ghost<\/a>. Their Explore Directory showcases top publishers using the platform, driving millions of visits. This community-centered feature provides free exposure to both Ghost and its users \u2014 creating a win-win that makes the platform more valuable for everyone involved.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1327\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-a-community-.jpg\" alt=\"Example of a community. \" class=\"wp-image-185858\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-a-community-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-a-community--656x425.jpg 656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-a-community--768x498.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/example-of-a-community--1536x995.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-botwrho4la8\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-botwrho4la8\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/boTWrho4la8?start=2042&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/boTWrho4la8?start=2042&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.amazon.com\/150M-secret-Turning-company-years\/dp\/B0B37KWX3N\">The $150M secret: Turning $1000 into a $150,000,000 company in 3.5 years : Moubeche, Guillaume<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Share your company's journey to build trust with prospects\" data-section=\"company-journey\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_2awsnyhxwdi4\"><\/a>7. Share your company\u2019s journey to build trust with prospects<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Letting customers peek behind the curtain transforms them from passive users into invested supporters who feel connected to your journey.<\/p>\n\n\n\n<p>When you share your development process, growth metrics, and even challenges, you\u2019re you\u2019re humanizing your business. This transparency shows there are real people making real decisions behind your product, not just an anonymous company collecting subscription fees.<\/p>\n\n\n\n<p>The more you share about your actual process, the more customers feel like stakeholders in your success. They become more likely to provide feedback, more patient during inevitable hiccups, and more loyal as they watch your product evolve in response to their&nbsp;needs.<\/p>\n\n\n\n<p>Jon Yongfook has made this approach central to <a href=\"https:\/\/www.bannerbear.com\">Bannerbear\u2019s<\/a> growth strategy. By \u201cbuilding in public,\u201d he regularly shares specific metrics, development milestones, and honest reflections about both successes and setbacks.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">If you are afraid of Build In Public because you\u2019re worried someone will clone your app in a weekend, you\u2019re working on the wrong idea. <br><br>Build hard things, this all goes&nbsp;away.<\/p>\u2014 Jon Yongfook (@yongfook) <a href=\"https:\/\/twitter.com\/yongfook\/status\/1856550601712382453?ref_src=twsrc%5Etfw\">November 13,&nbsp;2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>This ongoing narrative creates a foundation of trust that\u2019s impossible to achieve through polished marketing alone.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ha0qtyvidwq\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ha0qtyvidwq\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/ha0QtYVidWQ?start=1184&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ha0QtYVidWQ?start=1184&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Turn your team into authentic brand ambassadors\" data-section=\"brand-ambassadors\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_bonja648kz9l\"><\/a>8. Turn your team into authentic brand ambassadors<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>When your employees share company news, product updates, or industry insights on their personal social media accounts, the impact is dramatically different from your official channels.<\/p>\n\n\n\n<p>These messages come with built-in credibility because they\u2019re from real people with genuine connections \u2014 not from a branded account trying to promote itself.<\/p>\n\n\n\n<p>Madhav Bhandari has implemented this strategy across departments at his company, encouraging team members from sales, marketing, and customer success to regularly share their experiences and insights on LinkedIn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"1762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/image_2025-02-27_155047408.jpg\" alt class=\"wp-image-185873\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/image_2025-02-27_155047408.jpg 1084w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/image_2025-02-27_155047408-261x425.jpg 261w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/image_2025-02-27_155047408-768x1248.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/image_2025-02-27_155047408-945x1536.jpg 945w\" sizes=\"auto, (max-width: 1084px) 100vw, 1084px\"><\/figure>\n\n\n\n<p>Storylane takes this even further with an internal LinkedIn leaderboard that turns advocacy into a friendly competition. This gamification not only increases participation but also strengthens company culture by celebrating team members who actively contribute to the company\u2019s growth.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-1qwf4xbot5q-3\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-1qwf4xbot5q-3\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/1qWf4XBOT5Q?start=2176&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/1qWf4XBOT5Q?start=2176&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<p>Beyond just expanding your reach, when employees actively promote your company, they develop a deeper personal investment in its success. This creates a virtuous cycle where external advocacy strengthens internal commitment, making your team more engaged and your marketing more effective simultaneously.<\/p>\n\n\n\n<p>See how to launch an employee advocacy pilot program in 10 days in <a href=\"https:\/\/www.youtube.com\/watch?v=gB3k8NN5kMI\">this video<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Ditch the affiliate scheme and start a customer referral program\" data-section=\"referral-program\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_h93058j9eahb\"><\/a>9. Ditch the affiliate scheme and start a customer referral program<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Forget generic affiliate programs where anyone with a pulse can sign up. Instead, seek out the people who already love what you do \u2014 experts and influencers who genuinely get your product and speak to the audience you want to&nbsp;reach.<\/p>\n\n\n\n<p>Give these trusted voices the tools they need to share your story effectively. Their audiences already trust them, which means they\u2019re far more likely to give your product a serious look rather than a passing glance.<\/p>\n\n\n\n<p>Take Laura Roeder\u2019s approach with <a href=\"https:\/\/paperbell.com\/\">Paperbell<\/a>. Instead of throwing open the affiliate doors to everyone, she created a focused customer referral program. This ensured recommendations came only from people who actually used and valued the product.<\/p>\n\n\n\n<p>And at MeetEdgar, her earlier venture, she initially avoided affiliate programs completely \u2014 she didn\u2019t want to attract promoters who were just in it for a quick commission rather than adding real&nbsp;value.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-2w9z9mt96ei-2\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-2w9z9mt96ei-2\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/2W9z9MT96EI?start=1702&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2W9z9MT96EI?start=1702&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Borrow other people\u2019s audiences\" data-section=\"borrow-audience\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_xmf19tjx8o5y\"><\/a>10. Borrow other people\u2019s audiences<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Strategic brand partnerships let you tap into established audiences that align with your target market. When you team up with complementary brands or respected voices in your industry, you\u2019re essentially getting a warm introduction to people who are already primed to care about your solution.<\/p>\n\n\n\n<p>The beauty of this approach is its efficiency \u2014 instead of the slow climb to build awareness, you\u2019re borrowing trust that someone else has already established. Their audience sees you as an extension of a brand they already value.<\/p>\n\n\n\n<p>Bryan Harris founder of <a href=\"https:\/\/growthtools.com\">Growth Tools<\/a> emphasizes the importance of partnerships in driving high-ticket sales. In his coaching program he teaches all founders the \u201cborrow other people\u2019s audiences\u201d (BOPA) strategy, partnering with influencers and SaaS companies with aligned audiences to offer valuable lead magnets such as free tools, checklists, or webinars.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-lq101iwafne\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-lq101iwafne\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/LQ101IwaFnE?start=2266&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/LQ101IwaFnE?start=2266&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<p>Learn more about Bryan Harris\u2019 BOPA strategy in <a href=\"https:\/\/www.youtube.com\/watch?v=zn5hk9tsnW4\">this video<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Create free tools that solve specific problems for your target users\" data-section=\"free-tools\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_ah8apupamygu\"><\/a>11. Create free tools that solve specific problems for your target users<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Free tools that solve specific problems attract potential customers by providing immediate value. Unlike blog posts or videos, tools give users an interactive way to solve their problems.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A design software provider could create a free color palette generator that helps designers find perfect color combinations, naturally leading them toward the full design platform.<\/li>\n\n\n\n<li>A financial SaaS businesses might create free burn rate calculator that help founders visualize runway scenarios.<\/li>\n\n\n\n<li>For example, an email marketing platform might offer a free subject line tester that predicts open rates using&nbsp;AI.<\/li>\n<\/ul>\n\n\n\n<p>These tools often rank well in search results because they provide unique value, and users tend to share useful tools with colleagues. And each person who uses your free tool becomes a potential customer for your paid product.<\/p>\n\n\n\n<p>Jon Yongfook\u2019s approach with <a href=\"https:\/\/www.bannerbear.com\/\">Bannerbear<\/a> demonstrates this strategy\u2019s effectiveness. Their free tools like the real estate banner generator and certificate generator attract a well-targeted audience looking for specific solutions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"716\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bannerbears-free-tool-generating-organic-traffic-.png\" alt=\"Bannerbear's free tool generating organic traffic. \" class=\"wp-image-185859\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bannerbears-free-tool-generating-organic-traffic-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bannerbears-free-tool-generating-organic-traffic--680x238.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bannerbears-free-tool-generating-organic-traffic--768x269.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/bannerbears-free-tool-generating-organic-traffic--1536x537.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1578\" height=\"914\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/organic-traffic-to-bannerbears-free-tool-.png\" alt=\"Organic traffic to Bannerbear's free tool. \" class=\"wp-image-185860\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/organic-traffic-to-bannerbears-free-tool-.png 1578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/organic-traffic-to-bannerbears-free-tool--680x394.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/organic-traffic-to-bannerbears-free-tool--768x445.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/organic-traffic-to-bannerbears-free-tool--1536x890.png 1536w\" sizes=\"auto, (max-width: 1578px) 100vw, 1578px\"><figcaption class=\"wp-element-caption\">Organic traffic to Bannerbear\u2019s page via Ahrefs Site Explorer.<\/figcaption><\/figure>\n\n\n\n<p>To hear more about his strategy, check out our in-depth interview:<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ha0qtyvidwq-2\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ha0qtyvidwq-2\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/ha0QtYVidWQ?start=2059&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ha0QtYVidWQ?start=2059&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Use <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a> to find proven ideas for free tools like Bannerbear\u2019s generators. Here\u2019s the process using <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a few broad keywords related to your business (e.g. backlinks, keywords, seo, traffic).<\/li>\n\n\n\n<li>Head on to the matching terms report.<\/li>\n\n\n\n<li>Enter words that people could use to find tools, such as \u201cgenerator, calculator, tool, checker\u201d.<\/li>\n\n\n\n<li>Look at the traffic potential column (TP) to get an estimate of the organic traffic you could&nbsp;get.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2482\" height=\"1300\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/find-ideas-for-free-tools-ahrefs.jpg\" alt=\"FInd ideas for free tools with organic traffic potential. \" class=\"wp-image-185878\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/find-ideas-for-free-tools-ahrefs.jpg 2482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/find-ideas-for-free-tools-ahrefs-680x356.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/find-ideas-for-free-tools-ahrefs-768x402.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/find-ideas-for-free-tools-ahrefs-1536x805.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/find-ideas-for-free-tools-ahrefs-2048x1073.jpg 2048w\" sizes=\"auto, (max-width: 2482px) 100vw, 2482px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Create a customer advocacy program\" data-section=\"customer-advocacy\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_id797fuccqlo\"><\/a>12. Create a customer advocacy program<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Customer advocacy is about creating structured opportunities for your happy users to share their success stories with potential customers. It\u2019s one of those strategies that automatically scale with your business.<\/p>\n\n\n\n<p>What makes advocacy particularly powerful for SaaS companies is the built-in credibility. When a prospect hears from someone in the same role or industry about specific results achieved with your product, it cuts through skepticism in ways your marketing claims never&nbsp;could.<\/p>\n\n\n\n<p>You can begin by identifying customers who consistently express satisfaction with your product. Reach out to ask if they\u2019d be willing to share their experience in ways that benefit both of&nbsp;you.<\/p>\n\n\n\n<p>This could be as simple as featuring their success metrics on your website, inviting them to join webinars where they can showcase their expertise, or creating guest content opportunities that position them as industry leaders while naturally highlighting how your product helps them succeed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/paddles-customer-stories-directory-.jpg\" alt=\"Paddle's customer stories directory.  \" class=\"wp-image-185862\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/paddles-customer-stories-directory-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/paddles-customer-stories-directory--680x411.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/paddles-customer-stories-directory--768x465.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/paddles-customer-stories-directory--1536x929.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Andrew Davies implemented this approach at <a href=\"https:\/\/www.paddle.com\/\">Paddle<\/a> by creating multiple channels for customers to share their experiences: dedicated landing pages showcasing specific results and metrics, joint webinars where customers demonstrate their expertise using the platform, and guest posts positioning users as industry authorities.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-bq8vza6apq8-2\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-bq8vza6apq8-2\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/bQ8vZa6APq8?start=704&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bQ8vZa6APq8?start=704&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/review.firstround.com\/the-startups-guide-to-customer-advocacy-how-to-get-closer-to-your-champions\">The Startup\u2019s Guide to Customer Advocacy: How to Get Closer to Your Champions<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Launch a certification program that builds industry authority\" data-section=\"certification-program\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_27cyp6u9wssx\"><\/a>13. Launch a certification program that builds industry authority<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A well-designed certification program transforms product knowledge into a valuable credential that professionals can proudly display.<\/p>\n\n\n\n<p>When users complete your certification, three powerful things happen naturally:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They become significantly more successful with your product.<\/li>\n\n\n\n<li>They\u2019re more likely to recommend it to colleagues and clients<\/li>\n\n\n\n<li>Your company steadily builds recognition as the industry authority.<\/li>\n<\/ul>\n\n\n\n<p>This creates a self-reinforcing cycle where authority drives adoption, which further strengthens your authority.<\/p>\n\n\n\n<p>Take Tomasz Niezgoda\u2019s approach at <a href=\"https:\/\/surferseo.com\/\">Surfer<\/a>. His team developed an SEO writing Master Class that does more than just teach people how to use their tool \u2014 it provides comprehensive education on creating SEO-optimized content.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-3_hujv4xp6e\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-3_hujv4xp6e\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/3_huJv4Xp6E?start=3847&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/3_huJv4Xp6E?start=3847&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<p>Users who complete the course and pass a thorough assessment earn certificates they can showcase professionally.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"425\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/surfers-seo-writing-certificate--383x425.jpg\" alt=\"Surfer's SEO writing certificate. \" class=\"wp-image-185863\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/surfers-seo-writing-certificate--383x425.jpg 383w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/surfers-seo-writing-certificate--768x851.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/surfers-seo-writing-certificate-.jpg 1386w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\"><\/figure>\n\n\n\n<p>Not long ago, we applied this strategy at Ahrefs and we\u2019re already seeing people flashing their <a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-certification\/\">Ahrefs certificates<\/a> on social media:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"800\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-seo-certificate-.jpg\" alt=\"Ahrefs' SEO certificate. \" class=\"wp-image-185864\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-seo-certificate-.jpg 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-seo-certificate--584x425.jpg 584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-seo-certificate--768x559.jpg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Get featured on popular podcasts your customers already listen to\" data-section=\"podcast-features\"> &nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_8m1elgsoj4ae\"><\/a>14. Get featured on popular podcasts your customers already listen to<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Appearing as a guest expert on podcasts and webinars puts you in front of established audiences who are interested in your area of expertise (just like our podcast\u2019s guests).<\/p>\n\n\n\n<p>Unlike creating your own content from scratch, guest appearances leverage existing audiences that hosts have already built. When you share practical knowledge and insights on these platforms, you build credibility with listeners who are actively seeking information about topics related to your product.<\/p>\n\n\n\n<p>Laura Roeder turned this strategy into a significant growth driver by appearing on over 300 industry podcasts. This outreach significantly boosted brand awareness for her companies and connected her with potential customers who were already interested in solutions like&nbsp;hers.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-2w9z9mt96ei-3\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-2w9z9mt96ei-3\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/2W9z9MT96EI?start=2137&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2W9z9MT96EI?start=2137&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<p>The key to success is focusing on delivering genuine value rather than promoting your product directly. When you share actionable insights that help solve real problems, listeners naturally become curious about the solutions you\u2019ve built.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-hacks\/#find-podcasts-to-be-a-guest-on\">18 Lesser-Known (Yet Powerful) Ahrefs Hacks<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. Use personalized outreach to win high-value target accounts\" data-section=\"personalized-outreach\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_ren2ihv7c0zp\"><\/a>15. Use personalized outreach to win high-value target accounts<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Account-based marketing targets specific high-value companies instead of pursuing many leads at once. You identify ideal companies based on clear criteria, deeply research their specific challenges, then create customized outreach addressing their exact situation.<\/p>\n\n\n\n<p>This approach works because personalized messaging that addresses a company\u2019s actual problems gets far better engagement than generic marketing. When a prospect sees you\u2019ve taken time to understand their specific challenges, they\u2019re more likely to respond.<\/p>\n\n\n\n<p>While you\u2019ll reach fewer companies overall, ABM typically generates higher-quality opportunities with better conversion rates and larger deal sizes, making it particularly effective for B2B solutions with higher price points.<\/p>\n\n\n\n<p>Andrew Davies at Paddle has found ABM particularly effective when working with enterprise clients. His team creates tailored experiences for each target account, developing custom content that addresses their specific industry challenges, sharing personalized insights through video, and designing focused outreach that reaches the right decision-makers where they already spend time, like LinkedIn.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-bq8vza6apq8-3\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-bq8vza6apq8-3\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/bQ8vZa6APq8?start=4915&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bQ8vZa6APq8?start=4915&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<p>You can also apply this personalized approach in the earliest stages of your business. Guillaume Moubeche built Lemlist from the ground up using these principles, personally crafting highly customized cold outreach to potential customers.<\/p>\n\n\n\n<p>Each message demonstrated clear understanding of the recipient\u2019s business and precisely how his solution addressed their specific challenges. This thoughtful strategy helped him quickly acquire his first 100 customers and validate product-market fit without a massive marketing budget.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-godxwqdkmae-2\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-godxwqdkmae-2\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/GoDxWQdKmaE?start=607&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GoDxWQdKmaE?start=607&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/account-based-marketing\/\">The Beginner\u2019s Guide to Account-Based Marketing (ABM)<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"16. Sponsor events and creators that reach your ideal customers\" data-section=\"event-sponsorships\">\n\n\n\n<h2 class=\"wp-block-heading\">16. Sponsor events and creators that reach your ideal customers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Sponsorships put your brand in front of established audiences who trust specific events, creators, or influencers. Unlike general advertising, targeted sponsorships reach people who are already interested in topics related to your product.<\/p>\n\n\n\n<p>The key is choosing sponsorship opportunities that offer more than just logo placement \u2014 you want ways to demonstrate your product\u2019s value to the audience.<\/p>\n\n\n\n<p>For example, if you sponsor an industry conference, including a speaking slot or workshop session lets you show your expertise, not just your logo. This builds credibility while reaching potential customers who are actively investing in solutions for their business.<\/p>\n\n\n\n<p>Steven Kalifowitz leveraged this approach at <a href=\"http:\/\/crypto.com\">Crypto.com<\/a> through strategic partnerships with major sports organizations like the NBA, UFC, Formula 1, and FIFA. These high-profile sponsorships, including the renaming of the former Staples Center to Crypto.com Arena, allowed them to go from less than 50% awareness among crypto investors to 80% awareness among the general population.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1209\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/crypto-com-arena-example-of-saas-sponsorhip-.png\" alt=\"Crypto.com arena - example of saas sponsorhip. \" class=\"wp-image-185865\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/crypto-com-arena-example-of-saas-sponsorhip-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/crypto-com-arena-example-of-saas-sponsorhip--680x401.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/crypto-com-arena-example-of-saas-sponsorhip--768x453.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/crypto-com-arena-example-of-saas-sponsorhip--1536x907.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Source: Wikipedia. <\/figcaption><\/figure>\n\n\n\n<p>In our interview, Kalifowitz emphasizes that successful sponsorships aren\u2019t just about visibility but about finding the right audience alignment. He follows a systematic process to identify where his target audience spends time and which platforms or events have their attention and&nbsp;trust.<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-yfmfhfkao58\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-yfmfhfkao58\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/yfMFhFKAO58?start=5197&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/yfMFhFKAO58?start=5197&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"17. Create buzz with unexpected publicity stunts\" data-section=\"publicity-stunts\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_nnytqk80w6x4\"><\/a>17. Create buzz with unexpected publicity stunts<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Want to get noticed in a crowded market? Sometimes you need to break the pattern and do something that makes people stop scrolling.<\/p>\n\n\n\n<p>When done right, these campaigns create natural momentum: customers spread the word on social media, and journalists get an interesting story to cover. Just remember to think through all possible reactions \u2014 you want people talking about you for the right reasons.<\/p>\n\n\n\n<p>Look at what Delbert Ty, CMO at <a href=\"https:\/\/ww.coffeemeetsbagel.com\/\">Coffe Meets Bagle<\/a>, did at his previous company <a href=\"https:\/\/www.circles.life\/sg\/\">Circles.Life<\/a>. In Singapore, where vandalism is practically unheard of, his team \u201cvandalized\u201d their own advertisements. This bold move turned heads immediately and reinforced exactly who they were \u2014 the rebellious alternative to traditional telecom companies.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"601\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/circles-life-guerilla-marketing-stunt-.jpg\" alt=\"Circles.Life guerilla marketing stunt. \" class=\"wp-image-185866\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/circles-life-guerilla-marketing-stunt-.jpg 848w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/circles-life-guerilla-marketing-stunt--600x425.jpg 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/circles-life-guerilla-marketing-stunt--768x544.jpg 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\"><figcaption class=\"wp-element-caption\">Source: apacmarketers.com<\/figcaption><\/figure>\n\n\n\n<p>The stunt wasn\u2019t just attention-grabbing \u2014 it perfectly aligned with their identity as the disruptive challenger taking on the established players in the industry.<\/p>\n\n\n\n<p>Delbert explains the idea behind the campaign and his process of coming up with viral ideas in this interview:<\/p>\n\n\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-kzomy6gzrym\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-kzomy6gzrym\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/kzOmy6gzRyM?start=345&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/kzOmy6gzRyM?start=345&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-185850-_mst3as127yyx\"><\/a>Final thoughts<\/h3>\n\n\n\n<p>The main takeaway that I personally got from these interviews is that success comes from truly understanding who your customers are and finding authentic ways to help&nbsp;them.<\/p>\n\n\n\n<p>The SaaS marketing playbook isn\u2019t complicated, but it does require focus. Get your core messaging right, make sure people have a great first experience with your product, and then thoughtfully expand your reach through channels that make sense for your audience.<\/p>\n\n\n\n<p>Keep in mind that none of these approaches are overnight magic. They take consistent effort and you\u2019ll need to adapt them to your unique situation. What works for one SaaS company might need tweaking to work for&nbsp;yours.<\/p>\n\n\n\n<p>This is just a taste of the insights we\u2019ve gathered throughout our year of podcast conversations. There\u2019s so much more depth to each of these strategies that we couldn\u2019t possibly fit here. If you want to hear the full stories and hear from even more experts, check out the <a href=\"https:\/\/ahrefs.com\/podcast\">Ahrefs Podcast<\/a>.<\/p>\n\n\n\n<p>Got questions or comments? Let me know on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Crypto.com to Airwallex, Paddle, and Surfer, these battle-tested methods have fueled growth in competitive markets with limited resources. In this article, we share their best insights so you can apply them to your own SaaS business. Let\u2019s dive&nbsp;in! &nbsp;<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[412],"class_list":["post-156043","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>17 Proven SaaS Marketing Strategies From 11 CMOs &amp; Founders<\/title>\n<meta name=\"description\" content=\"Learn battle-tested tactics to scale your SaaS business. Based on over a year of interviews with CMOs and SaaS founders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/saas-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17 Proven SaaS Marketing Strategies From 11 CMOs &amp; Founders\" \/>\n<meta property=\"og:description\" content=\"Create value that lasts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/saas-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-28T11:47:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T15:38:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/ahrefs-podcast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Create value that lasts.\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-marketing-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-marketing-strategies\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"17 Proven SaaS Marketing Strategies From 11 CMOs &amp; Founders\",\"datePublished\":\"2025-02-28T11:47:53+00:00\",\"dateModified\":\"2025-03-06T15:38:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-marketing-strategies\\\/\"},\"wordCount\":3954,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-marketing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/17-proven-saas-marketing-strategies-from-by-mateusz-makosiewicz-marketing.jpg\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-marketing-strategies\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-marketing-strategies\\\/\",\"name\":\"17 Proven SaaS Marketing Strategies From 11 CMOs &amp; Founders\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-marketing-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/saas-marketing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/ahrefs-podcast.png\",\"datePublished\":\"2025-02-28T11:47:53+00:00\",\"dateModified\":\"2025-03-06T15:38:20+00:00\",\"description\":\"Learn battle-tested tactics to scale your SaaS business. 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