{"id":155834,"date":"2023-03-26T23:58:36","date_gmt":"2023-03-27T04:58:36","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=155834"},"modified":"2024-05-23T10:43:39","modified_gmt":"2024-05-23T15:43:39","slug":"seo-for-new-website","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-for-new-website\/","title":{"rendered":"SEO for a New Website: 8 Important Steps"},"content":{"rendered":"\n<div class=\"intro-txt\">There\u2019s no better time to make sure your website is SEO-friendly than when you\u2019re building it.<\/div>\n\n\n\n<p>Here are all the steps you should take:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"3662\" class=\"wp-image-155870\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_1.png\" alt=\"Steps to take for SEO-friendly website\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_1-186x425.png 186w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_1-768x1758.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_1-671x1536.png 671w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_1-895x2048.png 895w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Choose a domain name\" data-section=\"choose-a-domain-name\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Choose a domain name<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>It\u2019s easy to overcomplicate the process of choosing a domain. But choosing a branded domain that is short and memorable works better in most cases than trying to shoehorn certain keywords into your domain name.<\/p>\n\n\n\n<p>So if you already have one, go ahead with it. Or if you\u2019re setting one up for your business, your business name works fine&nbsp;too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"714\" class=\"wp-image-155897\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_2.png\" alt=\"Bad domains vs. good domains\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_2-680x303.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_2-768x343.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_2-1536x685.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>When it comes to the top-level domain (TLD), for example, .com, Google has said that the TLD makes <a href=\"https:\/\/www.searchenginejournal.com\/seo-benefits-ntld\/389740\/\">no difference for SEO<\/a>.&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>So we treat all of the New Top-level Domains like any other generic top-level domain.<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"John Mueller\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/661b03e2-8fdd-40f6-b95b-c721a6cddd50_500.webp\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">John Mueller,<\/span> <span class=\"quote-author-job\">Search Advocate<\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>There\u2019s no need to rack your brain over this. .com works fine in most cases, as it\u2019s internationally recognizable.&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve decided on a domain name, head over to a domain registrar\u2014like <a href=\"https:\/\/domains.google\/intl\/en_sg\/\">Google Domains<\/a> or <a href=\"https:\/\/www.namecheap.com\/\">Namecheap<\/a>\u2014to see if it\u2019s available. If it isn\u2019t available, you will need to repeat the process until you find a name that is both available and works for your business.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Choose a website platform\" data-section=\"choose-a-website-platform\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Choose a website platform<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Website platforms let you create and manage a website easily. There are two&nbsp;types:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hosted platforms <\/strong>\u2013 They host the site, give you ready-made designs, and let you add and edit content without touching code. Examples are <a href=\"https:\/\/ahrefs.com\/blog\/wix-seo\/\">Wix<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/squarespace-seo\/\">Squarespace<\/a>, and <a href=\"https:\/\/www.shopify.com\/blog\/shopify-seo\">Shopify<\/a>.<\/li>\n\n\n\n<li><strong>Self-hosted platforms<\/strong> \u2013 These allow you to add and edit content with or without code. However, you\u2019ll have to host and install them yourself. Examples are WordPress and&nbsp;Ghost.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Most SEOs recommend WordPress\u2014a self-hosted, open-source platform. SEOs prefer it because it\u2019s customizable\u2014you can edit the code however you&nbsp;like.&nbsp;<\/p>\n\n\n\n<p>But that doesn\u2019t mean you have to be technical to use WordPress. There are millions of plugins you can install that do all sorts of tasks for you. These include <a href=\"https:\/\/ahrefs.com\/blog\/best-seo-plugins-for-wordpress\/\">SEO plugins<\/a> too.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t have to know how to code in order to use WordPress.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/wordpress-seo\/\">WordPress SEO: 20 Tips and Best Practices<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Choose a host\" data-section=\"choose-a-host\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Choose a&nbsp;host<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019re using a self-hosted solution, like WordPress.org, you\u2019ll need a web host. We don\u2019t have a particular one to recommend. But as you\u2019re considering your options, look out for the three S\u2019s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Security<\/strong> \u2013 Hosts should provide you with a free <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/secure-sockets-layer\">SSL\/TLS certificate<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Server location<\/strong> \u2013 It takes time for data to travel between the server and visitor. So it\u2019s best to choose a host with servers in the same country as most of your traffic.<\/li>\n\n\n\n<li><strong>Support<\/strong> \u2013 You\u2019ll want 24\/7 support. Consider checking out their reviews in forums like Reddit or test their support out before you sign&nbsp;up.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Setting up for SEO success\" data-section=\"setting-up-for-seo-success\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Setting up for SEO success<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You now have a basic website you can configure to become <a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-website\/\">SEO-friendly<\/a>. Here\u2019s what you should do&nbsp;next:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set up Google Search Console and Ahrefs Webmaster Tools<\/h3>\n\n\n\n<p>You\u2019ll need <a href=\"https:\/\/search.google.com\/search-console\/about\">GSC<\/a> to do a bunch of important SEO tasks, like finding technical errors on your website, submitting sitemaps, and&nbsp;more.<\/p>\n\n\n\n<p>Setting it up is pretty easy. Sign in to GSC with your Google account. You should see this \u201cwelcome\u201d screen:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1530\" height=\"1236\" class=\"wp-image-155873\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-15.png\" alt=\"&quot;Welcome&quot; screen in Google Search Console\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-15.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-15-526x425.png 526w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-15-768x620.png 768w\" sizes=\"auto, (max-width: 1530px) 100vw, 1530px\"><\/figure>\n\n\n\n<p>Choose <strong>Domain <\/strong>and enter your domain. You\u2019ll then be prompted to verify your domain. Google has explicit step-by-step instructions on how to do&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"1152\" class=\"wp-image-155875\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-11.png\" alt=\"Verifying domain ownership via TXT in Google Search Console\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-11.png 1290w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-11-476x425.png 476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-11-768x686.png 768w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\">\n<figcaption class=\"wp-element-caption\">Verifying domain ownership via TXT in&nbsp;GSC.<\/figcaption>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1284\" height=\"1274\" class=\"wp-image-155874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-11.png\" alt=\"Verifying domain ownership via CNAME in Google Search Console\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-11.png 1284w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-11-428x425.png 428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-11-768x762.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-11-120x120.png 120w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\">\n<figcaption class=\"wp-element-caption\">Verifying domain ownership via CNAME in&nbsp;GSC.<\/figcaption>\n<\/figure>\n\n\n\n<p>If you\u2019re stuck or unsure, you can check out <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9008080#domain_name_verification&amp;zippy=%2Cdomain-name-provider\">Google\u2019s help article<\/a>.<\/p>\n\n\n\n<p>Once that is done, you\u2019ll be able to use GSC and see your search analytics. (You won\u2019t have any data for now since it\u2019s&nbsp;new.)<\/p>\n\n\n\n<p>While GSC is irreplaceable for anyone serious about SEO, it is still <a href=\"https:\/\/ahrefs.com\/blog\/gsc-hidden-terms-study\/\">lacking in some areas<\/a>. For example, it only offers some data about the keywords your website ranks for and the sites that link to&nbsp;you.<\/p>\n\n\n\n<p>To compensate for the lacking areas, you should set up <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools (AWT)<\/a>. It\u2019s free and allows you&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audit your website for 100+ SEO issues (and explain how to fix&nbsp;them).<\/li>\n\n\n\n<li>See the websites that are linking to&nbsp;you.<\/li>\n\n\n\n<li>See the organic keywords your site is ranking for.<\/li>\n\n\n\n<li>See the amount of organic traffic your site is receiving.<\/li>\n<\/ul>\n\n\n\n<p>And more.<\/p>\n\n\n\n<p>To use AWT, create a free account. Then add and verify your website. You can use your GSC account to verify too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1596\" height=\"898\" class=\"wp-image-155878\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-10.png\" alt=\"Importing or adding your project in Ahrefs Webmaster Tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-10.png 1596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-10-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-10-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-10-1536x864.png 1536w\" sizes=\"auto, (max-width: 1596px) 100vw, 1596px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">How to Use Google Search Console to Improve SEO (Beginner\u2019s Guide)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Create a logical site structure<\/h3>\n\n\n\n<p>It should be easy for visitors and search engines to find content on your site. You\u2019ll need a logical hierarchy for your content, which you can sketch out using a mind&nbsp;map:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1718\" class=\"wp-image-155879\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_3.png\" alt=\"How to use a mindmap to create your site structure\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_3-396x425.png 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_3-768x825.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/seo-for-new-website_3-1431x1536.png 1431w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Each brand on the mind map represents an internal link, which is a link from one page on a website to another page.&nbsp;<\/p>\n\n\n\n<p>Internal links are crucial for your website because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This is how Google and other search engines find new&nbsp;pages.<\/li>\n\n\n\n<li>This is also how Google and other search engines understand what your page is about. They do this by looking at the clickable words in the link, known as <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">anchor text<\/a>.<\/li>\n\n\n\n<li>Internal links help pass <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>, which is an important Google ranking factor.<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">Building Your Website Structure for Great SEO &amp; UX (5 Steps)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Use a logical URL structure<\/h3>\n\n\n\n<p>Our recommendation is to go for something that\u2019s clear and descriptive, so something like <code>website.com\/seo-for-new-website\/<\/code>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Other technical considerations<\/h3>\n\n\n\n<p>A positive user experience is important for your business and Google too. You\u2019ll want to make sure you have these things covered:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use HTTPS<\/h4>\n\n\n\n<p>Nobody wants their personal data leaked to hackers. You\u2019ll want to encrypt your site with <a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">SSL\/TLS<\/a>. Most decent web hosts should be able to offer this service, or you should be able to enable it yourself with one&nbsp;click.<\/p>\n\n\n\n<p>After that, you should see the padlock on your&nbsp;URLs.<\/p>\n\n\n\n<p>Here\u2019s what it looks like in Google Chrome:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"76\" class=\"wp-image-155880\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-11.png\" alt=\"What HTTPS looks like on Google Chrome\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Make sure your site is mobile-friendly<\/h4>\n\n\n\n<p>Most people <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-search-trends-consumers-to-stores\/\">search on mobile these days<\/a>. Your website should be responsive and work on all devices.<\/p>\n\n\n\n<p>You can check this easily using Developer Tools on Google Chrome:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click on the \u201c\u2026\u201d dropdown in the top right corner of the browser<\/li>\n\n\n\n<li>Select <strong>More Tools<\/strong><\/li>\n\n\n\n<li>Select <strong>Developer Tools<\/strong><\/li>\n\n\n\n<li>Click on the mobile button in the top left corner<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" class=\"wp-image-155881\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-12.png\" alt=\"How to use Chrome Developer Tools to check for mobile responsiveness\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-12.png 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-12-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-12-768x438.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/figure>\n\n\n\n<p>From here, you\u2019ll be able to select the exact device you want to test&nbsp;for:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"812\" class=\"wp-image-155882\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-12.png\" alt=\"Checking responsiveness for different devices in Chrome Developer Tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-12.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-12-517x425.png 517w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-12-768x631.png 768w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Avoid intrusive interstitials<\/h4>\n\n\n\n<p>Interstitials are full-screen ads that appear before a webpage\u2019s content is loaded. Nobody likes them. <a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/08\/helping-users-easily-access-content-on\">Neither does Google<\/a>. If there\u2019s no need for such pop-ups on your website, avoid&nbsp;them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Make sure your site loads&nbsp;fast<\/h4>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/advanced-pagespeed-guide\/\">Page speed<\/a> is a <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>. So it\u2019s definitely important to spend some time making sure your site loads quickly. You can use a tool like <a href=\"https:\/\/ahrefs.com\/blog\/pagespeed-insights\/\">PageSpeed Insights<\/a> to check your page\u2019s performance.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Start keyword research\" data-section=\"start-keyword-research\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Start keyword research<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You can\u2019t get organic traffic if no one\u2019s searching for a particular topic. That\u2019s why the first step of any <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\">SEO strategy<\/a> is to find out what your target audience is searching for.&nbsp;<\/p>\n\n\n\n<p>This is known as keyword research.&nbsp;<\/p>\n\n\n\n<p>The easiest way to begin is to use a <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">keyword research tool<\/a>. Keyword tools are databases of words and phrases with SEO metrics. They show you a list of ideas based on the seed keyword idea you\u2019ve entered.&nbsp;<\/p>\n\n\n\n<p>For example, you can get started with a free keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keyword-generator\">Keyword Generator<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1674\" height=\"760\" class=\"wp-image-155883\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-8.png\" alt=\"Ahrefs' free keyword generator\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-8.png 1674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-8-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-8-768x349.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-8-1536x697.png 1536w\" sizes=\"auto, (max-width: 1674px) 100vw, 1674px\"><\/figure>\n\n\n\n<p>Enter a single relevant topic and you\u2019ll get up to a hundred keywords back:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1520\" height=\"1362\" class=\"wp-image-155884\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-11.png\" alt=\"Results from Ahrefs' free keyword generator\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-11.png 1520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-11-474x425.png 474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-11-768x688.png 768w\" sizes=\"auto, (max-width: 1520px) 100vw, 1520px\"><\/figure>\n\n\n\n<p>If you\u2019re looking for more keywords, you can use a professional keyword tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. You\u2019ll be able to see the full range of potential topics, plus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Important keyword metrics to help you make better decisions.<\/li>\n\n\n\n<li>Filters to narrow down your search to the best, most relevant keywords.<\/li>\n<\/ul>\n\n\n\n<p>For example, using the same seed keyword as above, \u201ccoffee,\u201d <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> shows us over 3 million keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"396\" class=\"wp-image-155886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-15.png\" alt=\"Matching terms report, via Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-15.png 878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-15-680x307.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-15-768x346.png 768w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\"><\/figure>\n\n\n\n<p>But that\u2019s too many. So, let\u2019s drill down by focusing on keywords that we can <em>actually <\/em>compete with. We can do this by adding a <strong>Keyword Difficulty (KD)<\/strong> filter. We\u2019ll also want to make sure these keywords can send us search traffic, so we\u2019ll want to add a <strong>Traffic Potential (TP)<\/strong> filter.<\/p>\n\n\n\n<p>Here\u2019s what that looks&nbsp;like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1462\" height=\"1074\" class=\"wp-image-155887\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8.png\" alt=\"KD and TP filters selected in the Matching terms report, via Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8.png 1462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8-579x425.png 579w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8-768x564.png 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/figure>\n\n\n\n<p>From here, you\u2019ll want to look through the list, pick out those keywords that are relevant, and add them to a keyword list that you can reference. (This can be a simple Google Sheet.)<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">How to Do Keyword Research for&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Create pages that are optimized for search\" data-section=\"create-pages-that-are-optimized-for-search\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Create pages that are optimized for search<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Just like how product managers design products for their target users, we want to do the same for our content too. In this case, we want to create content that appeals to people searching for our&nbsp;topic.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;it:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analyze search intent<\/h3>\n\n\n\n<p>Search intent is the <em>why <\/em>behind a search query. In other words, why is the searcher looking for that particular topic?<\/p>\n\n\n\n<p>Knowing search intent is important because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Knowing why the searcher is searching means you can create the <strong>right<\/strong> piece of content for&nbsp;them.<\/li>\n\n\n\n<li>Google also wants to know so it can serve the most relevant results.<\/li>\n<\/ul>\n\n\n\n<p>As a result, by aligning your content with search intent, you can rank higher on Google.<\/p>\n\n\n\n<p>We can identify search intent by looking at the top-ranking pages for your topic and figuring out the three&nbsp;Cs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content type<\/strong> \u2013 Are they blog posts, product pages, landing pages, or something else?<\/li>\n\n\n\n<li><strong>Content format<\/strong> \u2013 Are they tutorials, listicles, how-to guides, recipes, free tools, or something else?<\/li>\n\n\n\n<li><strong>Content angle<\/strong> \u2013 Is there a dominant selling point, like low prices or how easy it&nbsp;is?<\/li>\n<\/ul>\n\n\n\n<p>For example, let\u2019s say we\u2019re targeting the keyword \u201chow to clean coffee maker.\u201d If we take a look at the <strong>SERP overview<\/strong> in Ahrefs\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1788\" height=\"1284\" class=\"wp-image-155889\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-15.png\" alt=\"SERP overview for &quot;how to clean coffee maker,&quot; via Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-15.png 1788w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-15-592x425.png 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-15-768x552.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-15-1536x1103.png 1536w\" sizes=\"auto, (max-width: 1788px) 100vw, 1788px\"><\/figure>\n\n\n\n<p>\u2026 we can see&nbsp;these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content type<\/strong> \u2013 They\u2019re mostly blog&nbsp;posts.<\/li>\n\n\n\n<li><strong>Content format<\/strong> \u2013 They\u2019re mostly how-to guides.<\/li>\n\n\n\n<li><strong>Content angle<\/strong> \u2013 There are a few angles here: \u201cwith vinegar,\u201d \u201cbetter-tasting coffee,\u201d \u201cany kind,\u201d and \u201cin just 30 minutes.\u201d<\/li>\n<\/ul>\n\n\n\n<p>If we want to rank for this keyword, we\u2019ll have to create a how-to guide on cleaning a coffee maker, with a specific angle targeting a unique know-how we&nbsp;have.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">What Is Search Intent? A Complete Guide for Beginners<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Cover important subtopics<\/h3>\n\n\n\n<p>A product manager may have an idea of what their target users want to see, but they won\u2019t want to assume that they know everything.&nbsp;<\/p>\n\n\n\n<p>The same goes for your content too\u2014you won\u2019t want to miss potential subtopics that searchers expect in a piece of content tackling that topic. In this case, we can actually find that out by looking for common keyword rankings among top-ranking pages.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your keyword (e.g., \u201cearned media\u201d) into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Scroll down to the <strong>SERP overview<\/strong><\/li>\n\n\n\n<li>Select three to five top-ranking articles (make sure they\u2019re similar)<\/li>\n\n\n\n<li>Click <strong>Open in<\/strong> and choose <strong>Content gap<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"1174\" class=\"wp-image-155891\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-9.png\" alt=\"&quot;Open in Content Gap&quot; feature, via Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-9.png 1252w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-9-453x425.png 453w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-9-768x720.png 768w\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\"><\/figure>\n\n\n\n<p>This opens up the <strong>Content Gap<\/strong> report, which shows all the keywords these pages are ranking for. We\u2019ll want to select the <strong>Intersection<\/strong> dropdown and choose the highest two targets (in this example, 4 and&nbsp;5).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"1406\" class=\"wp-image-155893\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-13.png\" alt=\"Content Gap report, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-13.png 964w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-13-291x425.png 291w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-13-768x1120.png 768w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\"><\/figure>\n\n\n\n<p>You can see that many of these keywords map to subtopics too. For example, searchers want to&nbsp;know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What earned media&nbsp;is.&nbsp;<\/li>\n\n\n\n<li>Examples of earned media.<\/li>\n\n\n\n<li>Earned media strategies.<\/li>\n\n\n\n<li>Other types like paid and owned&nbsp;media.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Make it unique<\/h3>\n\n\n\n<p>While you want to be inspired by the current top-ranking pages, your goal is not to \u201ccopy\u201d everything that\u2019s already on there. After all, if your content is exactly like everyone else\u2019s, there\u2019s no reason to consume yours <em>particularly.<\/em>&nbsp;<\/p>\n\n\n\n<p>So you\u2019ll want to give your audience a reason to read, share, or link to your content. The best way to do this is to make sure your content is unique.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how you can create something unique:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Write about something from your personal experience<\/strong> \u2013 I wrote about my own journey in this <a href=\"https:\/\/ahrefs.com\/blog\/content-creator\/\">post on becoming a content creator<\/a>.<\/li>\n\n\n\n<li><strong>Interview experts in your&nbsp;field.<\/strong><\/li>\n\n\n\n<li><strong>Crowdsource opinions, expertise, or ideas from multiple experts<\/strong> \u2013 We interviewed four link building experts in our <a href=\"https:\/\/ahrefs.com\/blog\/international-link-building\/\">post on international link building<\/a>.<\/li>\n\n\n\n<li><strong>Create original research from running studies or surveys<\/strong> \u2013 We surveyed 439 people for our <a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">post on SEO pricing<\/a>.<\/li>\n\n\n\n<li><strong>Offer a contrarian opinion<\/strong> \u2013 We did this when <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-content-guidelines\/\">Joshua argued why Google doesn\u2019t care about AI content<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Make your content easy to&nbsp;read<\/h3>\n\n\n\n<p>Your content should be an effortless reading experience for your readers. Follow these&nbsp;tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>descriptive subheadings (H2\u2013H6)<\/strong> for hierarchy<\/li>\n\n\n\n<li>Use <strong>bullets<\/strong> to help with skimming<\/li>\n\n\n\n<li>Use <strong>images and GIFs (where needed)<\/strong> to break up the&nbsp;text<\/li>\n\n\n\n<li>Use <strong>short sentences and paragraphs<\/strong> to avoid \u201cwalls of&nbsp;text\u201d<\/li>\n\n\n\n<li>Use <strong>simple words<\/strong> that everyone can understand<\/li>\n\n\n\n<li><strong>Write as you speak<\/strong> to make things conversational<\/li>\n\n\n\n<li><strong>Read your copy out loud<\/strong> (when editing) to smooth the&nbsp;flow<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Add your on-page SEO<\/h3>\n\n\n\n<p>On-page SEO focuses on helping Google and searchers better understand and digest your content.&nbsp;<\/p>\n\n\n\n<p>Follow these basics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the keyword in the title (if possible)<\/li>\n\n\n\n<li>Write a compelling meta description that sells your article on the&nbsp;SERPs<\/li>\n\n\n\n<li>Add concise and accurate alt text to your images<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">SEO Content: The Beginner\u2019s Guide<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">On-Page SEO: The Beginner\u2019s Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Share your website with others\" data-section=\"share-your-website-with-others\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Share your website with others<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Just because you\u2019ve created your website doesn\u2019t mean people magically discover it. You have to tell others about your new website.<\/p>\n\n\n\n<p>Here are some starting tips for promoting your website:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t be shy and tell your friends and family<\/strong> \u2013 They\u2019ll be supportive.&nbsp;\ud83d\ude04<\/li>\n\n\n\n<li><strong>Start <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/grow-email-list\/\"><strong>building an email list<\/strong><\/a> \u2013 This will come in handy in the future whenever you publish new content.<\/li>\n\n\n\n<li><strong>Reach out to people you\u2019ve mentioned in your content<\/strong> \u2013 If you\u2019ve linked to and mentioned any resource in your article, tell the authors! <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">Find their contact details<\/a> and email or DM&nbsp;them.<\/li>\n\n\n\n<li><strong>Join and participate in relevant niche communities<\/strong> \u2013 Whether it\u2019s on Reddit, Slack, Circle, or Discord, become an active member in these communities and share your content when relevant (don\u2019t spam!).<\/li>\n<\/ul>\n\n\n\n<p>The above tips look deceptively simple, but they will help to get the word out about your website.&nbsp;<\/p>\n\n\n\n<p>There are more ideas to try, of course, but making sure you\u2019re <em>actually<\/em> promoting your website is more important than the shiny new tactics you can&nbsp;find.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=IBEnDuEbpmo\">How to Get Your First 100 Backlinks<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-promotion\/\">13 Content Promotion Tactics to Get More Eyeballs on Your Content<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-promote-your-website\/\">15 Easy (And Free) Ways to Promote Your Website<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Tracking your performance\" data-section=\"tracking-your-performance\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Tracking your performance<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You\u2019ll want to monitor your results so you can figure out what went right or&nbsp;wrong.&nbsp;<\/p>\n\n\n\n<p>The easiest way to do this is to add the keywords you\u2019re targeting to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"945\" class=\"wp-image-155895\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-15.jpg\" alt=\"Ahrefs' Rank Tracker\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-15.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-15-680x321.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-15-768x363.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-15-1536x726.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>The tool will track your website\u2019s ranking positions for all the keywords you\u2019ve added. This way, you can easily see how well you\u2019re performing across multiple keywords, and whether you need to make any adjustments to your content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>SEO isn\u2019t a set-it-and-forget-it task. But if you follow the above process, you\u2019ll start to get a consistent flow of organic traffic to your&nbsp;site.<\/p>\n\n\n\n<p>Any questions or comments? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are all the steps you should take: It\u2019s easy to overcomplicate the process of choosing a domain. But choosing a branded domain that is short and memorable works better in most cases than trying to shoehorn certain keywords into<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-155834","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO for a New Website: 8 Important Steps<\/title>\n<meta name=\"description\" content=\"The best time to ensure your site is SEO-friendly is when you&#039;re building it. 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