{"id":155674,"date":"2023-03-24T00:23:06","date_gmt":"2023-03-24T05:23:06","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=155674"},"modified":"2024-05-23T10:17:07","modified_gmt":"2024-05-23T15:17:07","slug":"spy-on-competitor","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/spy-on-competitor\/","title":{"rendered":"How to Spy on Your Competitors"},"content":{"rendered":"\n<div class=\"intro-txt\">Understanding your competitors\u2019 marketing activity is important if you want to beat them. But how <em>exactly<\/em> can you view and track their activities?<\/div>\n\n\n\n<p>It\u2019s simple\u2014you can use a tool like Ahrefs to find&nbsp;out.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Spy on your competitor\u2019s marketing activity \" data-section=\"1-competitor-marketing-activity\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Spy on your competitor\u2019s marketing activity<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Not sure who your competitors are? Plug a domain into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and go to the <strong>Organic competitors<\/strong> report.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"342\" class=\"wp-image-156540\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7.png\" alt=\"&quot;Organic competitors&quot; menu, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-120x120.png 120w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> I\u2019ve selected \u201cDon\u2019t compare\u201d to keep the visuals simple, but you can compare dates if you&nbsp;wish.<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1572\" height=\"1400\" class=\"wp-image-156541\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-1.jpg\" alt=\"Organic competitors overview, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-1.jpg 1572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-1-477x425.jpg 477w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-1-768x684.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-1-1536x1368.jpg 1536w\" sizes=\"auto, (max-width: 1572px) 100vw, 1572px\"><\/figure>\n\n\n\n<p>In this example, we can see Grammarly outperforms everyone, both on organic traffic and organic traffic value. Let\u2019s spy on its overall marketing activity to see what makes its strategy so powerful.<\/p>\n\n\n\n<p>Scroll down to the <strong>Top competing domains<\/strong> report to see Grammarly\u2019s marketing activity metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"1382\" class=\"wp-image-156542\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16.jpg\" alt=\"Top competing domains report, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16.jpg 1642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-505x425.jpg 505w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-768x646.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-1536x1293.jpg 1536w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\"><\/figure>\n\n\n\n<p>When it comes to <strong>DR<\/strong> <strong>(Domain Rating), traffic,<\/strong> <strong>value,<\/strong> and <strong>share,<\/strong> Grammarly is way ahead of the competition. It also has a lot of&nbsp;pages.&nbsp;<\/p>\n\n\n\n<p>Clicking on the downward-facing caret by the domain name gives us access to a powerful menu where we can learn&nbsp;more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"884\" class=\"wp-image-156543\" style=\"width: 506px; height: 663px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4.png\" alt=\"Close-up of menu in top competing domains, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4.png 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-324x425.png 324w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\"><\/figure>\n\n\n\n<p>This menu allows us to see&nbsp;the:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total organic and paid keywords.<\/li>\n\n\n\n<li>Backlink profile.<\/li>\n\n\n\n<li>Top-performing content.<\/li>\n\n\n\n<li>History of its site on <a href=\"https:\/\/archive.org\/\">Archive.org<\/a>.&nbsp;<\/li>\n\n\n\n<li>Overview of its marketing performance in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>This is often the best place to start spying, as you get an overview of its organic and paid marketing activity in a single menu. If you see anything that catches your eye, you can click from this menu to dig deeper into the details.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>If you had multiple competitors, you could use the \u201cTop competing domains\u201d list to quickly analyze their performance.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Having established that Grammarly ranks for a lot of organic keywords, we can now look at what they are in more detail.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Spy on your competitor's organic keywords\" data-section=\"spy-on-competitors-organic-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Spy on your competitor\u2019s organic keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>We can use Ahrefs to spy on the organic keywords for any website.<\/p>\n\n\n\n<p>If we enter Grammarly\u2019s website into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and head over to the <strong>Organic keywords<\/strong> report, we can see the keywords its website ranks&nbsp;for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1964\" height=\"1502\" class=\"wp-image-155730\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-6.jpg\" alt=\"Organic keywords report for Grammarly, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-6.jpg 1964w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-6-556x425.jpg 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-6-768x587.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-6-1536x1175.jpg 1536w\" sizes=\"auto, (max-width: 1964px) 100vw, 1964px\"><\/figure>\n\n\n\n<p>Here\u2019s what I look at when spying on a competitor while using this report:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>I check the KD column<\/strong> \u2013 How hard are these keywords to rank for? How much effort will I need to put in to surpass my competitor?<\/li>\n\n\n\n<li><strong>I check the \u201ctraffic\u201d column<\/strong> \u2013 How much organic traffic are these keywords driving on your competitor\u2019s site? What\u2019s the&nbsp;prize?<\/li>\n<\/ul>\n\n\n\n<p>From this analysis, it\u2019s possible to determine whether targeting these keywords is worth your time. In more simple terms, it\u2019s an effort-to-reward ratio analysis.<\/p>\n\n\n\n<p>The chart below shows <strong>Traffic Potential (TP)<\/strong> plotted against <strong>Keyword Difficulty<\/strong> <strong>(KD).<\/strong> Here, we want to look for keywords that fall in the top left of the&nbsp;chart.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1703\" class=\"wp-image-155732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-12.png\" alt=\"Effort-to-reward ratio illustration\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-12.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-12-449x425.png 449w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-12-768x727.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-12-1536x1453.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>The key point here is that effective organic search marketing needs to be targeted. Otherwise, you will just be hoping that something sticks.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Spy on your competitor's organic traffic and rankings\" data-section=\"spy-on-competitors-organic-traffic-and-rankings\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Spy on your competitor\u2019s organic traffic and rankings<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are two main ways to spy on your competitor\u2019s website traffic and rankings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Using Ahrefs\u2019 <\/strong><a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a> \u2013 Best for quick checks.<\/li>\n\n\n\n<li><strong>Using Ahrefs\u2019 <\/strong><a href=\"https:\/\/ahrefs.com\/rank-tracker\"><strong>Rank Tracker<\/strong><\/a> \u2013 Best for long-term monitoring of activity.<\/li>\n<\/ul>\n\n\n\n<p>Tracking a competitor\u2019s organic traffic in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> is as simple as entering the domain name and clicking search. We can then see the \u201cOrganic search\u201d keywords and traffic in the <strong>Overview <\/strong>report.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"734\" class=\"wp-image-155733\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-5.jpg\" alt=\"Grammarly's &quot;Organic search&quot; stats, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-5.jpg 1736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-5-680x288.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-5-768x325.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-5-1536x649.jpg 1536w\" sizes=\"auto, (max-width: 1736px) 100vw, 1736px\"><\/figure>\n\n\n\n<p>If we go to its traffic (click on the 23.2M number), it will take us to the <strong>Top pages<\/strong> report. From here, we can see our competitor\u2019s rankings at the bottom of the&nbsp;page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1696\" height=\"1428\" class=\"wp-image-155735\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-7.png\" alt=\"Top pages report with positions highlighted, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-7.png 1696w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-7-505x425.png 505w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-7-768x647.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-7-1536x1293.png 1536w\" sizes=\"auto, (max-width: 1696px) 100vw, 1696px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">If you want more long-term tracking on multiple keywords, you can also use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>.<\/div><\/div>\n\n\n\n<p>You can track keyword wins and losses for any website by using the <strong>Calendar<\/strong> feature.<\/p>\n\n\n\n<p>Here\u2019s what it looks&nbsp;like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1405\" class=\"wp-image-155737\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-8-1.jpg\" alt=\"Calendar feature, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-8-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-8-1-605x425.jpg 605w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-8-1-768x540.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-8-1-1536x1080.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Clicking on the calendar on a specific day shows you the wins and losses for the website\u2019s keywords for that particular day.<\/p>\n\n\n\n<p>Let\u2019s say we only want to view the keywords that have improved in position. We can do this by going to the checkboxes in the bottom left-hand corner and deselecting everything apart from \u201cImproved.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"763\" class=\"wp-image-155739\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-5.png\" alt=\"Calendar showing &quot;improved&quot; keywords, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-5-680x260.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-5-768x293.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-5-1536x586.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>We can now see significant improvements in keyword positions on February 22\u201327.&nbsp;<\/p>\n\n\n\n<p>We can click on a day on the calendar to check the keywords that improved positions. I\u2019ve selected February 22,&nbsp;2023.<\/p>\n\n\n\n<p>Scrolling down the page, we can see that the top keyword improvement was for the keyword \u201cthank you.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1173\" class=\"wp-image-155740\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-10.png\" alt=\"Calendar position changes, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-10.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-10-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-10-768x451.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-10-1536x901.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Although we\u2019ve seen how this feature can be used to show keyword improvements, you can also use it to identify keyword losses of your competitors.<\/p>\n\n\n\n<p>Let\u2019s repeat the process, but this time look at the lost keywords by only selecting the \u201cLost\u201d checkbox.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1016\" class=\"wp-image-155741\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-5.png\" alt=\"Keywords lost on the calendar, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-5-680x346.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-5-768x390.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-5-1536x781.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>We can see that this site lost more than its average number of links in early March&nbsp;2023.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Spy on your competitor's website and page value\" data-section=\"spy-on-competitors-website-and-page-value\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Spy on your competitor\u2019s website and page&nbsp;value<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Knowing the amount of traffic a website gets and the keywords it ranks for is important. But most businesses will want to see the dollar value of their competitors\u2019 websites.<\/p>\n\n\n\n<p>To find this out, plug a competitor\u2019s domain into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, and you\u2019ll see the value in the \u201cOrganic search\u201d summary.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"252\" class=\"wp-image-155743\" style=\"width: 416px; height: 189px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-10.png\" alt=\"&quot;Organic search&quot; value, via Ahrefs' Site Explorer\n\"><\/figure>\n\n\n\n<p>In this example, the estimated value of Grammarly\u2019s organic search traffic is $5.1M.<\/p>\n\n\n\n<p>To find the value of a specific page on a competitor\u2019s website, you can use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. Let\u2019s plug grammarly.com into the search bar and head over to the <strong>Top pages<\/strong> report.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1422\" class=\"wp-image-156545\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image32.png\" alt=\"Top pages report with URL filter applied, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image32.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image32-597x425.png 597w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image32-768x546.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image32-1536x1093.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Then add a <strong>URL filter<\/strong> containing <code>\/blog\/<\/code>. This will enable us to find the most valuable blog pages on Grammarly\u2019s website. You can use any <strong>URL filter<\/strong> you like. But as most websites have a blog, this is often a good place to&nbsp;start.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Spy on your competitor's Google ads\" data-section=\"spy-on-competitors-google-ads\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Spy on your competitor\u2019s Google ads<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>When it comes to paid advertising, you can use Ahrefs to monitor your competitor\u2019s Pay Per Click (PPC) activity on Google.<\/p>\n\n\n\n<p>Here\u2019s how.<\/p>\n\n\n\n<p>Enter your competitor\u2019s domain into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer <\/a>and hit search.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"405\" class=\"wp-image-155747\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-6.png\" alt=\"Paid search details, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-6-680x138.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-6-768x156.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-6-1536x311.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This website has been bidding on ~7K keywords, driving around ~799K in paid traffic.&nbsp;<\/p>\n\n\n\n<p>This is an excellent overview, but what if we want more detail?<\/p>\n\n\n\n<p>Scrolling down the page, we can see the history of the paid traffic in a&nbsp;chart.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1940\" height=\"846\" class=\"wp-image-155749\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-14.png\" alt=\"Paid search chart over two-year period, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-14.png 1940w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-14-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-14-768x335.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-14-1536x670.png 1536w\" sizes=\"auto, (max-width: 1940px) 100vw, 1940px\"><\/figure>\n\n\n\n<p>This example shows that a lot of paid activity was switched off after December 2022. Also, we can see that the 2023 activity is much lower than that of early&nbsp;2021.<\/p>\n\n\n\n<p>To see the relationship between PPC and SEO, we can overlay its \u201cPaid traffic\u201d with its \u201cOrganic traffic\u201d like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"889\" class=\"wp-image-155750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-4.png\" alt=\"Paid and organic search chart over two-year period, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-4-680x302.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-4-768x342.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-4-1536x683.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>The chart shows that when organic traffic does well, the paid traffic is reduced.<\/p>\n\n\n\n<p>We can click on the <strong>Ads<\/strong> report if we want to see the type of ads that this site is running.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"208\" class=\"wp-image-155751\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-5.png\" alt=\"Paid search close-up with &quot;Ads&quot; highlighted, via Ahrefs' Site Explorer\n\"><\/figure>\n\n\n\n<p>From there, we get a detailed breakdown of its paid activity and ads detail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1704\" height=\"1448\" class=\"wp-image-155753\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-12.jpg\" alt=\"Ads report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-12.jpg 1704w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-12-500x425.jpg 500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-12-768x653.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-12-1536x1305.jpg 1536w\" sizes=\"auto, (max-width: 1704px) 100vw, 1704px\"><\/figure>\n\n\n\n<p>If I want to filter all of Grammarly\u2019s ads containing the keyword \u201cplagiarism,\u201d I can do this quickly by adding a description containing a filter with this keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"282\" class=\"wp-image-155754\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-14.png\" alt=\"Description filter, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-14.png 1060w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-14-680x181.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-14-768x204.png 768w\" sizes=\"auto, (max-width: 1060px) 100vw, 1060px\"><\/figure>\n\n\n\n<p>Once you have added the \u201cContains\u201d filter, hit \u201cApply.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1035\" class=\"wp-image-155756\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image34-4.jpg\" alt=\"Ads report with description filter containing &quot;plagiarism,&quot; via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image34-4.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image34-4-680x352.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image34-4-768x398.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image34-4-1536x795.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You\u2019ll then see Grammarly\u2019s ads that contain this keyword.&nbsp;<\/p>\n\n\n\n<p>This can be a great way to spy on your competitors\u2019 descriptions on their Google ads.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Spy on your competitor's authors\" data-section=\"spy-on-competitors-authors\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Spy on your competitor\u2019s authors&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Identifying the authors writing a website\u2019s content is an underutilized spying strategy, in my opinion.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s why\u2014with this data, you&nbsp;can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand which authors are driving the most traffic to a website and identify their top-performing articles.<\/li>\n\n\n\n<li>Understand the value of the traffic each author is driving to the website.&nbsp;<\/li>\n\n\n\n<li>Recruit top authors from other websites, understanding their business value even before you see their resumes.<\/li>\n\n\n\n<li>See how many articles authors have written, the length of their content, its social shares, and the type of topics they are writing about.<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s head to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/academy\/how-to-use-ahrefs\/content-explorer\/\">Content Explorer<\/a>, plug in <code>site:grammarly.com<\/code>, and click on the \u201cAuthors\u201d tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1516\" height=\"1334\" class=\"wp-image-155758\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8-1.jpg\" alt=\"Authors tab, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8-1.jpg 1516w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8-1-483x425.jpg 483w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8-1-768x676.jpg 768w\" sizes=\"auto, (max-width: 1516px) 100vw, 1516px\"><\/figure>\n\n\n\n<p>If we scroll down, we can see 72 authors on this website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"1520\" class=\"wp-image-155760\" style=\"width: 572px; height: 1140px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-14.png\" alt=\"List of authors, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-14.png 762w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-14-213x425.png 213w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\"><\/figure>\n\n\n\n<p>Looking at the top author, we can see that he drives considerable traffic to the site through only 42 pages. The traffic value of these pages is $285.5K.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"182\" class=\"wp-image-155762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-11.png\" alt=\"Author's detail, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-11.png 1292w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-11-680x96.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-11-768x108.png 768w\" sizes=\"auto, (max-width: 1292px) 100vw, 1292px\"><\/figure>\n\n\n\n<p>If you work with a PR or outreach team, you can use this feature to identify journalists to work with quickly and easily.<\/p>\n\n\n\n<p>Another way to use this feature is to search for mentions of your competitor using <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> but exclude your competitor\u2019s website.<\/p>\n\n\n\n<p>To do this with Grammarly, we would enter the following into the search box:<\/p>\n\n\n\n<p><code>\"grammarly.com\" -coupons -promo -codes -site:grammarly.com<\/code><\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> The code above tells us to look for mentions of grammarly.com online. But it excludes Grammarly\u2019s website and mentions of keywords that include coupons, promo, or codes. I excluded these to filter for blog articles about my competitor.<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1460\" height=\"1520\" class=\"wp-image-155764\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image33-4.jpg\" alt=\"Grammarly advanced search, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image33-4.jpg 1460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image33-4-408x425.jpg 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image33-4-768x800.jpg 768w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\"><\/figure>\n\n\n\n<p>From this, we can see that 14,113 pages mention Grammarly excluding these keywords. If we click on the \u201cAuthors\u201d tab again, we can see who has written the articles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1168\" height=\"1138\" class=\"wp-image-155765\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-8.jpg\" alt=\"Authors' detail, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-8.jpg 1168w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-8-436x425.jpg 436w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-8-768x748.jpg 768w\" sizes=\"auto, (max-width: 1168px) 100vw, 1168px\"><\/figure>\n\n\n\n<p>As we can see from the list, some authors are from high-authority sites. We can approach these journalists and pitch to&nbsp;them.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Spy on your competitor's links\" data-section=\"spy-on-competitors-links\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Spy on your competitor\u2019s links&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If a competitor has a higher <strong>DR <\/strong>than your website, it\u2019s usually a good indication that you can benefit from analyzing their links to determine what links you need to&nbsp;get.<\/p>\n\n\n\n<p>To find what links your competitor (or any website) has, simply plug the domain name into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and head over to the <strong>Referring domains<\/strong> report.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1544\" height=\"1462\" class=\"wp-image-155767\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-9.jpg\" alt=\"Referring domains report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-9.jpg 1544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-9-449x425.jpg 449w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-9-768x727.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-9-1536x1454.jpg 1536w\" sizes=\"auto, (max-width: 1544px) 100vw, 1544px\"><\/figure>\n\n\n\n<p>We can see that Grammarly has some high DR links. If your business wants to recreate some of these links, we can start by looking for publications in the&nbsp;list.<\/p>\n\n\n\n<p>I\u2019ve noticed that the Guardian\u2019s website is linking to Grammarly. Using <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, we can click on \u201cLinks to target\u201d and see the exact links from the Guardian.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1972\" height=\"1528\" class=\"wp-image-155769\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-5.png\" alt=\"Links to target report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-5.png 1972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-5-548x425.png 548w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-5-768x595.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-5-1536x1190.png 1536w\" sizes=\"auto, (max-width: 1972px) 100vw, 1972px\"><\/figure>\n\n\n\n<p>We can see in this example that the Guardian has referred to the Oxford comma article on Grammarly\u2019s website.<\/p>\n\n\n\n<p>If we right-click, copy this URL, and paste it into <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer\u2019s<\/a> search bar, we can find the author and other helpful information on this&nbsp;page.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"1008\" class=\"wp-image-155771\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-4.jpg\" alt=\"URL detail, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-4.jpg 1820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-4-680x377.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-4-768x425.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-4-1536x851.jpg 1536w\" sizes=\"auto, (max-width: 1820px) 100vw, 1820px\"><\/figure>\n\n\n\n<p>We can even discover the author\u2019s social media profile on this screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"610\" class=\"wp-image-155772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-6.png\" alt=\"Authors' tab, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-6.png 1820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-6-680x228.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-6-768x257.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-6-1536x515.png 1536w\" sizes=\"auto, (max-width: 1820px) 100vw, 1820px\"><\/figure>\n\n\n\n<p>Clicking on the author\u2019s name takes you directly to their Twitter profile. From there, you can pitch why they should link to your website.&nbsp;<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> In this article, we\u2019ve looked at Grammarly as an example of a top-performing competitor website. To learn more about Grammarly\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\">SEO strategy<\/a>, you can check out Joshua Hardwick\u2019s article on <a href=\"https:\/\/ahrefs.com\/blog\/grammarly-seo\/\">Grammarly\u2019s SEO<\/a>.<\/div>\n\n\n\n<p>We\u2019ve established that this method is an excellent way to find high-DR link prospects. But what if you want to discover many opportunities in one&nbsp;go?<\/p>\n\n\n\n<p>To do this, you can use the <a href=\"https:\/\/ahrefs.com\/link-intersect\">Link Intersect tool<\/a>. It allows you to compare your website against the competition.<\/p>\n\n\n\n<p>To get started, plug in your competitors in the top rows and add your website in the bottom row.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1556\" height=\"892\" class=\"wp-image-155774\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image32-3.png\" alt=\"Ahrefs' Link Intersect tool\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image32-3.png 1556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image32-3-680x390.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image32-3-768x440.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image32-3-1536x881.png 1536w\" sizes=\"auto, (max-width: 1556px) 100vw, 1556px\"><\/figure>\n\n\n\n<p>In this example, you can see a list of the links your competitor has, but your website doesn\u2019t. I\u2019ve used some made-up website examples here, but you get the&nbsp;idea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"1360\" class=\"wp-image-155775\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-3.png\" alt=\"Domains not linking to mywebsite.com, via Ahrefs' Link Intersect tool\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-3.png 1424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-3-445x425.png 445w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-3-768x733.png 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/figure>\n\n\n\n<p>In summary, this is a great way to spy on your competitor and use that information to find new link prospects.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Spying on your competitors gives you insights you wouldn\u2019t get anywhere else. It gives you a barometer of what\u2019s working in your industry and encourages you to up your&nbsp;game.<\/p>\n\n\n\n<p>Using tools like Ahrefs makes keeping tabs on your competitors easy, allowing you to stay at least one step (or position) ahead of them in Google.&nbsp;<\/p>\n\n\n\n<p>Got more questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on Twitter<\/a>. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; It\u2019s simple\u2014you can use a tool like Ahrefs to find&nbsp;out. Not sure who your competitors are? Plug a domain into Ahrefs\u2019 Site Explorer and go to the Organic competitors report.&nbsp; In this example, we can see Grammarly outperforms everyone,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-155674","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Spy on Your Competitors<\/title>\n<meta name=\"description\" content=\"To beat your competitors, you&#039;ll need to know their marketing activities. We&#039;ll show you how to view and track this valuable information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/spy-on-competitor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Spy on Your Competitors\" \/>\n<meta property=\"og:description\" content=\"Time for some investigative work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/spy-on-competitor\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-24T05:23:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T15:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7.png\" \/>\n<meta name=\"author\" content=\"Chris Haines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Time for some investigative work.\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_at_b449\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/spy-on-competitor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/spy-on-competitor\\\/\"},\"author\":{\"name\":\"Chris Haines\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/9afb394ccc6e0e19c199d26984a8b0b2\"},\"headline\":\"How to Spy on Your Competitors\",\"datePublished\":\"2023-03-24T05:23:06+00:00\",\"dateModified\":\"2024-05-23T15:17:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/spy-on-competitor\\\/\"},\"wordCount\":2076,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/spy-on-competitor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/how-to-spy-on-your-competitors-by-chris-haines-general-seo-1.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/spy-on-competitor\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/spy-on-competitor\\\/\",\"name\":\"How to Spy on Your Competitors\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/spy-on-competitor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/spy-on-competitor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/image7.png\",\"datePublished\":\"2023-03-24T05:23:06+00:00\",\"dateModified\":\"2024-05-23T15:17:07+00:00\",\"description\":\"To beat your competitors, you'll need to know their marketing activities. 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