{"id":155464,"date":"2023-03-20T01:30:06","date_gmt":"2023-03-20T06:30:06","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=155464"},"modified":"2024-06-16T15:52:01","modified_gmt":"2024-06-16T20:52:01","slug":"free-keyword-research-tools","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/","title":{"rendered":"The 10 Best Free Keyword Research Tools in&nbsp;2024"},"content":{"rendered":"\n<div class=\"intro-txt\">Keyword research is a three-step process:<\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find keyword ideas that people are searching for<\/li>\n\n\n\n<li>Check their ranking difficulty<\/li>\n\n\n\n<li>Figure out the best way to&nbsp;rank<\/li>\n<\/ol>\n\n\n\n<p>In this post, I\u2019ll share the best free keyword research tools for these&nbsp;tasks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_w4ynfjm7gorg\"><\/a>The best free keyword research tools<\/h2>\n\n\n\n<table id=\"tablepress-312\" class=\"tablepress tablepress-id-312 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><\/th><th class=\"column-2\">Best for<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><strong><a href=\"https:\/\/ahrefs.com\/keyword-generator\" target=\"_blank\" rel=\"noopener\">Keyword Generator<\/a><\/strong><\/td><td class=\"column-2\">Finding popular keyword ideas<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><strong><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">AnswerThePublic<\/a><\/strong><\/td><td class=\"column-2\">Finding question keywords<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><strong><a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a><\/strong><\/td><td class=\"column-2\">Finding \u201cseed\u201d keywords<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><strong><a href=\"https:\/\/ahrefs.com\/webmaster-tools\" target=\"_blank\" rel=\"noopener\">Ahrefs Webmaster Tools<\/a><\/strong><\/td><td class=\"column-2\">Finding quick win keywords<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><strong><a href=\"https:\/\/ads.google.com\/intl\/en_us\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a><\/strong><\/td><td class=\"column-2\">Finding related keywords<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\"><strong><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a><\/strong><\/td><td class=\"column-2\">Finding declining keywords<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\"><strong><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a><\/strong><\/td><td class=\"column-2\">Finding breakout new keywords<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\"><strong><a href=\"https:\/\/ahrefs.com\/serp-checker\" target=\"_blank\" rel=\"noopener\">SERP Checker<\/a><\/strong><\/td><td class=\"column-2\">Finding keyword traffic potential<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\"><strong><a href=\"https:\/\/ahrefs.com\/keyword-difficulty\" target=\"_blank\" rel=\"noopener\">Keyword Difficulty Checker<\/a><\/strong><\/td><td class=\"column-2\">Finding keyword ranking difficulty<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\"><strong><a href=\"https:\/\/gemini.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Gemini<\/a><\/strong><\/td><td class=\"column-2\">Finding search intent<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-312 from cache -->\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Keyword Generator\" data-section=\"keyword-generator\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_ta8nulbqmif0\"><\/a>1. Keyword Generator<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/keyword-generator\">Keyword Generator<\/a> shows up to 150 keyword ideas. Just enter a broad topic, choose your target country, and hit \u201cFind keywords.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1042\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-free-keyword-generator.png\" alt=\"Ahrefs' free keyword generator\" class=\"wp-image-175651\" style=\"width:551px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-free-keyword-generator.png 1000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-free-keyword-generator-408x425.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-free-keyword-generator-768x800.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"><\/figure>\n\n\n\n<p>For example, search for \u201cbitcoin,\u201d and you\u2019ll see the 100 most popular keywords containing that word from <a href=\"https:\/\/ahrefs.com\/big-data\">our database<\/a> of over 12 billion filtered keywords:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1064\" height=\"918\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/100-bitcoin-related-keyword-ideas.png\" alt=\"100 Bitcoin-related keyword ideas\" class=\"wp-image-175652\" style=\"width:551px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/100-bitcoin-related-keyword-ideas.png 1064w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/100-bitcoin-related-keyword-ideas-493x425.png 493w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/100-bitcoin-related-keyword-ideas-768x663.png 768w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\"><\/figure>\n\n\n\n<p>You also see a list of the 50 most popular questions people are searching for:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1064\" height=\"812\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-3.png\" alt class=\"wp-image-175653\" style=\"width:556px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-3.png 1064w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-3-557x425.png 557w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-3-768x586.png 768w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\"><\/figure>\n\n\n\n<p>Each list also has a Keyword Difficulty (KD) score for the first ten keywords. This is easy Easy, Medium, or&nbsp;Hard.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Keyword ideas too broad? Feed them back into the generator<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Let\u2019s say you enter \u201cbitcoin,\u201d and the generator kicks back \u201cbitcoin mining.\u201d If you want to explore that topic further, feed it back into the generator. If you want to go even narrower, do another round.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2150\" height=\"1014\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-more-keyword-ideas.jpg\" alt=\"Feed keyword ideas back into the keyword generator to explore that topic further\" class=\"wp-image-175787\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-more-keyword-ideas.jpg 2150w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-more-keyword-ideas-680x321.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-more-keyword-ideas-768x362.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-more-keyword-ideas-1536x724.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-more-keyword-ideas-2048x966.jpg 2048w\" sizes=\"auto, (max-width: 2150px) 100vw, 2150px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Answer The Public\" data-section=\"answer-the-public\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_sw94id5pbcpf\"><\/a>2. Answer The Public<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/answerthepublic.com\/\">Answer The Public<\/a> uses autocomplete to find questions people are searching for. Just enter a broad topic, choose your target country, and hit \u201csearch.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"1202\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/answer-the-public.jpg\" alt=\"Answer The Public\" class=\"wp-image-175655\" style=\"width:499px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/answer-the-public.jpg 990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/answer-the-public-350x425.jpg 350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/answer-the-public-768x932.jpg 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\"><\/figure>\n\n\n\n<p>For example, search for \u201cbitcoin\u201d and you\u2019ll see 838 keyword ideas split into six categories:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/838-bitcoin-related-keyword-ideas.png\" alt=\"838 Bitcoin-related keyword ideas\n\" class=\"wp-image-175656\" style=\"width:555px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/838-bitcoin-related-keyword-ideas.png 990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/838-bitcoin-related-keyword-ideas-575x425.png 575w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/838-bitcoin-related-keyword-ideas-768x568.png 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\"><\/figure>\n\n\n\n<p>Each category (except for alphabeticals and numbers) visualizes the keyword ideas like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1612\" height=\"1632\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-ideas-visualization.jpg\" alt=\"Keyword ideas visualization\" class=\"wp-image-175657\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-ideas-visualization.jpg 1612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-ideas-visualization-420x425.jpg 420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-ideas-visualization-768x778.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-ideas-visualization-1517x1536.jpg 1517w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-ideas-visualization-120x120.jpg 120w\" sizes=\"auto, (max-width: 1612px) 100vw, 1612px\"><\/figure>\n\n\n\n<p>Unfortunately, it doesn\u2019t show keyword search volumes. However, the red circles next to each keyword (supposedly) tell you whether it gets a high, average, or low number of monthly searches.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"256\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-color-codes.png\" alt=\"Keyword color codes\" class=\"wp-image-175658\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking for search volumes?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Paste keyword ideas from Answer the Public into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keyword-generator\">free keyword generator<\/a>. The first keyword on the list will usually be the one you entered, and you\u2019ll see its rough search volume.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"490\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/use-ahrefs-keyword-generator-to-get-actual-search.png\" alt=\"Use Ahrefs' keyword generator to get actual search volumes\" class=\"wp-image-175659\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/use-ahrefs-keyword-generator-to-get-actual-search.png 978w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/use-ahrefs-keyword-generator-to-get-actual-search-680x341.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/use-ahrefs-keyword-generator-to-get-actual-search-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/use-ahrefs-keyword-generator-to-get-actual-search-400x200.png 400w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. ChatGPT\" data-section=\"chatgpt\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_szx0nt928uxz\"><\/a>3. ChatGPT<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/openai.com\/blog\/chatgpt\/\">ChatGPT<\/a> is a chatbot from OpenAI. It\u2019s not very useful for keyword research as a whole, but it <em>is<\/em> useful for finding seed keyword ideas.<\/p>\n\n\n\n<p>For example, if you ask for a list of terms related to Bitcoin, here\u2019s what it comes up&nbsp;with:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"1596\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seed-keyword-ideas-via-chatgpt.png\" alt=\"Seed keyword ideas via ChatGPT\" class=\"wp-image-175660\" style=\"width:460px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seed-keyword-ideas-via-chatgpt.png 984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seed-keyword-ideas-via-chatgpt-262x425.png 262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seed-keyword-ideas-via-chatgpt-768x1246.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seed-keyword-ideas-via-chatgpt-947x1536.png 947w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\"><\/figure>\n\n\n\n<p>Not all these are good seed keywords, as they\u2019re too generic and have multiple meanings (e.g., \u201cwallet\u201d), but some&nbsp;are.<\/p>\n\n\n\n<p>For example, suppose you plug a not-so-obvious seed like \u201chashrate\u201d into <a href=\"https:\/\/ahrefs.com\/keyword-generator\">our free keyword generator<\/a>. In this case, it looks like many people are searching for the hashrates of different cryptocurrencies:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1142\" height=\"804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-volumes-via-ahrefs-free-keyword-generator.png\" alt=\"Search volumes via Ahrefs' free keyword generator\" class=\"wp-image-175661\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-volumes-via-ahrefs-free-keyword-generator.png 1142w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-volumes-via-ahrefs-free-keyword-generator-604x425.png 604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-volumes-via-ahrefs-free-keyword-generator-768x541.png 768w\" sizes=\"auto, (max-width: 1142px) 100vw, 1142px\"><\/figure>\n\n\n\n<p>Unless you know the crypto industry inside out, you probably wouldn\u2019t have thought of this seed keyword or discovered these keyword ideas.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Getting underwhelming results from your ChatGPT prompts?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Don\u2019t ask for keyword ideas. Ask for terms related to a topic by starting your prompt with \u201cgive me a list of terms related to\u2026\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"324\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-find-better-seed-keywords-in-chatgpt.png\" alt=\"How to find better seed keywords in ChatGPT\" class=\"wp-image-175662\" style=\"width:405px;height:auto\"><\/figure>\n\n\n\n<p>Alternatively, try <a href=\"https:\/\/gemini.google.com\/\">Google Gemini<\/a> instead:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"914\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seed-keyword-ideas-from-google-gemini.png\" alt=\"Seed keyword ideas from Google Gemini\" class=\"wp-image-175663\" style=\"width:422px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seed-keyword-ideas-from-google-gemini.png 632w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seed-keyword-ideas-from-google-gemini-294x425.png 294w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Ahrefs Webmaster Tools\" data-section=\"ahrefs-webmaster-tools\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_g3qdruvx65ph\"><\/a>4. Ahrefs Webmaster Tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> shows all the keywords you currently rank for in the top 100. Just go to the <strong>Organic Keywords<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/64120-keyword-rankings-for-the-ahrefs-blog-via-a.png\" alt=\"64,120 keyword rankings for the Ahrefs Blog, via Ahrefs Webmaster Tools\" class=\"wp-image-175664\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/64120-keyword-rankings-for-the-ahrefs-blog-via-a.png 1268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/64120-keyword-rankings-for-the-ahrefs-blog-via-a-670x425.png 670w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/64120-keyword-rankings-for-the-ahrefs-blog-via-a-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/64120-keyword-rankings-for-the-ahrefs-blog-via-a-768x487.png 768w\" sizes=\"auto, (max-width: 1268px) 100vw, 1268px\"><\/figure>\n\n\n\n<p>There are many ways to use this report for keyword research, but one of my favorites is to find low-hanging fruit keywords\u2014page-two rankings that you can easily push to page one. To do this, filter for keywords in positions 11-20 and toggle the \u201cMain positions only\u201d switch.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filtering-for-low-hanging-keyword-opportunities.png\" alt=\"Filtering for low-hanging keyword opportunities\" class=\"wp-image-175665\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filtering-for-low-hanging-keyword-opportunities.png 1292w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filtering-for-low-hanging-keyword-opportunities-680x351.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filtering-for-low-hanging-keyword-opportunities-768x396.png 768w\" sizes=\"auto, (max-width: 1292px) 100vw, 1292px\"><\/figure>\n\n\n\n<p>As hardly anyone clicks on page two results, boosting your rankings for these keywords by just a few positions to page one can often massively boost traffic.<\/p>\n\n\n\n<p>For example, we rank in position 11 for \u201c<a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">pagerank<\/a>\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1046\" height=\"134\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-low-hanging-keyword-opportunity.png\" alt=\"Example of a low-hanging keyword opportunity\" class=\"wp-image-175666\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-low-hanging-keyword-opportunity.png 1046w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-low-hanging-keyword-opportunity-680x87.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-low-hanging-keyword-opportunity-768x98.png 768w\" sizes=\"auto, (max-width: 1046px) 100vw, 1046px\"><\/figure>\n\n\n\n<p>By applying <a href=\"https:\/\/ahrefs.com\/blog\/seo-checklist\/\">our SEO checklist<\/a> to this post or <a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">refreshing and republishing the content<\/a>, we could likely hit the first page for this keyword and get way more traffic.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Not sure which keywords to prioritize?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>If you have thousands of page two rankings, prioritize keywords with the highest \u201cbusiness potential.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1325\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-score-a-keywords-business-potential.png\" alt=\"How to score a keyword's &quot;business potential&quot;\" class=\"wp-image-175667\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-score-a-keywords-business-potential.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-score-a-keywords-business-potential-513x425.png 513w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-score-a-keywords-business-potential-768x636.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-score-a-keywords-business-potential-1536x1272.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Google Keyword Planner\" data-section=\"google-keyword-planner\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_w8ehy4w22ast\"><\/a>5. Google Keyword Planner<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a> is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It\u2019s particularly useful for finding related keywords that don\u2019t contain your seed keyword.<\/p>\n\n\n\n<p>For example, search for \u201ccrypto,\u201d and it kicks back ideas like \u201ccold wallet\u201d and \u201chardware wallet\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"624\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-ideas-via-google-keyword-planner.png\" alt=\"Keyword ideas via Google Keyword Planner\" class=\"wp-image-175668\" style=\"width:491px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-ideas-via-google-keyword-planner.png 712w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-ideas-via-google-keyword-planner-485x425.png 485w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\"><\/figure>\n\n\n\n<p>In fact, of the 1,184 keyword ideas found by Keyword Planner, 522 don\u2019t contain the seed keyword \u201ccrypto.\u201d<\/p>\n\n\n\n<p>Unfortunately, Keyword Planner only gives search volume ranges instead of exact volumes (unless you\u2019re running search ads). But you can always copy and paste ideas into Ahrefs for a more accurate estimate.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"182\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-volumes-via-ahrefs.png\" alt=\"Search volumes via Ahrefs\" class=\"wp-image-175669\" style=\"width:338px;height:auto\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking for even more related keywords?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Instead of starting with a seed keyword, start with a seed website.<\/p>\n\n\n\n<p>For example, suppose you use bitcoin.org as the seed site. In that case, you get some hyper-specific keyword ideas that you might easily overlook in \u201cconventional\u201d keyword research tools.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"826\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/enter-a-seed-site-to-find-keyword-ideas-you-might.png\" alt=\"Enter a seed site to find keyword ideas you might otherwise overlook\" class=\"wp-image-175670\" style=\"width:455px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/enter-a-seed-site-to-find-keyword-ideas-you-might.png 712w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/enter-a-seed-site-to-find-keyword-ideas-you-might-366x425.png 366w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Google Search Console\" data-section=\"google-search-console\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_8qemhyoztzb6\"><\/a>6. Google Search Console<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> (GSC) shows how your website performs for its top 1,000 keywords in organic search. Just go to the <strong>Search results<\/strong> report.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"980\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-results-report-in-google-search-console.jpg\" alt=\"Search results report in Google Search Console\" class=\"wp-image-175671\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-results-report-in-google-search-console.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-results-report-in-google-search-console-680x333.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-results-report-in-google-search-console-768x377.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-results-report-in-google-search-console-1536x753.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>There are many ways to use this report for keyword research, but one way is to find declining keywords that need your attention.<\/p>\n\n\n\n<p>For example, if we compare the last three months\u2019 performance for the Ahrefs blog to the same period last year and sort the table by \u201cClicks Difference\u201d from high to low, we can see that we\u2019ve lost the most clicks from the query \u201cgoogle keyword planner\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"594\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-declining-keyword-that-could-use-our.png\" alt=\"Example of a declining keyword that could use our attention\" class=\"wp-image-175672\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-declining-keyword-that-could-use-our.png 1528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-declining-keyword-that-could-use-our-680x264.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-declining-keyword-that-could-use-our-768x299.png 768w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\"><\/figure>\n\n\n\n<p>To try to fix this, we recently updated and republished <a href=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/\">our guide to Google Keyword Planner<\/a>\u2014and it worked.<\/p>\n\n\n\n<p>Here are the clicks from that keyword for the past two months:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"782\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-our-content-refresh.png\" alt=\"Results of our content refresh\" class=\"wp-image-175673\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-our-content-refresh.png 1792w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-our-content-refresh-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-our-content-refresh-768x335.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-our-content-refresh-1536x670.png 1536w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\"><\/figure>\n\n\n\n<p>This shows how there\u2019s sometimes more to gain from re-targeting old keywords than going after new&nbsp;ones.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Don\u2019t make the mistake of ignoring seasonality<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Make sure to choose a year-over-year comparison period in GSC. Otherwise, you risk seeing skewed numbers due to seasonality.<\/p>\n\n\n\n<p>For example, our traffic always dips in December when people are off enjoying the holiday season. If we were to compare the first and last six months of the year, the numbers would be skewed and may lead us astray.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Google Trends\" data-section=\"google-trends\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_z5ofenkj4b4o\"><\/a>7. Google Trends<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/trends.google.com\/trends\/\">Google Trends<\/a> visualizes the relative search popularity of a keyword over time. It also shows related rising and breakout searches. This is useful for finding trending keywords.<\/p>\n\n\n\n<p>For example, search for \u201cAI content,\u201d and you will see a massive spike in interest recently:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1706\" height=\"1572\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/trend-for-ai-content-via-google-trends.png\" alt=\"Trend for &quot;AI content&quot; via Google Trends\" class=\"wp-image-175674\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/trend-for-ai-content-via-google-trends.png 1706w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/trend-for-ai-content-via-google-trends-461x425.png 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/trend-for-ai-content-via-google-trends-768x708.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/trend-for-ai-content-via-google-trends-1536x1415.png 1536w\" sizes=\"auto, (max-width: 1706px) 100vw, 1706px\"><\/figure>\n\n\n\n<p>If you then scroll down to the \u201cRelated queries\u201d section, you\u2019ll see rising and breakout keywords like \u201cai content creator,\u201d \u201copen ai,\u201d and \u201cchatgpt\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"764\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/breakout-topics-related-to-ai-content.png\" alt=\"Breakout topics related to AI content\" class=\"wp-image-175675\" style=\"width:589px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/breakout-topics-related-to-ai-content.png 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/breakout-topics-related-to-ai-content-662x425.png 662w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/breakout-topics-related-to-ai-content-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/breakout-topics-related-to-ai-content-768x493.png 768w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\"><\/figure>\n\n\n\n<p>There\u2019s often a delay before trending keywords like these appear in traditional keyword research tools, making Google Trends a neat way to find newly popular topics before your competitors.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking for specific ideas related to trending topics?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Just plug a rising topic back into Google Trends.<\/p>\n\n\n\n<p>For example, if you put \u201cGoogle AI\u201d (a rising topic from our search) into Google Trends, you see more specific things people are searching for around that&nbsp;topic.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"760\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-plugging-a-rising-topic-back-into-googl.png\" alt=\"Results of plugging a rising topic back into Google Trends\" class=\"wp-image-175676\" style=\"width:584px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-plugging-a-rising-topic-back-into-googl.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-plugging-a-rising-topic-back-into-googl-671x425.png 671w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-plugging-a-rising-topic-back-into-googl-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/results-of-plugging-a-rising-topic-back-into-googl-768x486.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. SERP Checker\" data-section=\"serp-checker\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_3ywwbhyomk9g\"><\/a>8. SERP Checker<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/serp-checker\">SERP Checker<\/a> shows the top-ranking pages for (almost) any keyword, plus useful SEO metrics for the top three pages. It\u2019s particularly useful for understanding a keyword\u2019s traffic potential.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/ahrefs.com\/keyword-generator\">Keyword Generator<\/a> shows that \u201cbest bitcoin mining rig\u201d has an average monthly search volume of &gt;100 in the&nbsp;US:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"260\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/estimated-monthly-search-volume-for-best-bitcoin.png\" alt=\"Estimated monthly search volume for &quot;best bitcoin mining rig&quot; via Ahrefs' free keyword generator\" class=\"wp-image-175677\" style=\"width:660px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/estimated-monthly-search-volume-for-best-bitcoin.png 1136w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/estimated-monthly-search-volume-for-best-bitcoin-680x156.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/estimated-monthly-search-volume-for-best-bitcoin-768x176.png 768w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\"><\/figure>\n\n\n\n<p>But if you plug this keyword into SERP Checker, you see that the top three search results get between 228 and 2.1K estimated monthly search visits. That\u2019s 2-20x more than the keyword\u2019s search volume.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"704\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-overview-for-best-bitcoin-mining-rig-via-ah.png\" alt=\"SERP Overview for &quot;best bitcoin mining rig&quot; via Ahrefs' free SERP checker\" class=\"wp-image-175678\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-overview-for-best-bitcoin-mining-rig-via-ah.png 1258w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-overview-for-best-bitcoin-mining-rig-via-ah-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-overview-for-best-bitcoin-mining-rig-via-ah-768x430.png 768w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\"><\/figure>\n\n\n\n<p>This happens because pages tend to rank for (and get traffic from) many keywords, not just&nbsp;one.<\/p>\n\n\n\n<p>Because of this, the estimated search traffic to the top-ranking pages is usually a better proxy of a keyword\u2019s true traffic potential than search volume. So it\u2019s worth plugging promising keyword ideas into SERP Checker to better understand how much traffic you can get by ranking.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Do top-ranking pages get less traffic than the keyword\u2019s search volume?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Traffic potential isn\u2019t always higher than a keyword\u2019s search volume. Sometimes it\u2019s&nbsp;lower.<\/p>\n\n\n\n<p>For example, \u201chow many people own bitcoin\u201d gets an estimated 600 monthly searches in the US, but SERP Checker shows that the top-rankings get less traffic than&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"774\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-overview-for-how-many-people-own-bitcoin-vi.png\" alt=\"SERP Overview for &quot;how many people own bitcoin&quot; via Ahrefs' free SERP checker\" class=\"wp-image-175679\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-overview-for-how-many-people-own-bitcoin-vi.png 1250w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-overview-for-how-many-people-own-bitcoin-vi-680x421.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/serp-overview-for-how-many-people-own-bitcoin-vi-768x476.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\"><\/figure>\n\n\n\n<p>There are many reasons this can happen. In this case, it\u2019s probably because Google answers the question in the SERP, so most searchers don\u2019t need to click a result.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"530\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-google-showing-the-answer-in-the-serp.png\" alt=\"Example of Google showing the answer in the SERP\" class=\"wp-image-175680\" style=\"width:511px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-google-showing-the-answer-in-the-serp.png 888w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-google-showing-the-answer-in-the-serp-680x406.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-google-showing-the-answer-in-the-serp-768x458.png 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\"><\/figure>\n\n\n\n<p>Given that Google recently rolled out AI answers in search results, this is probably going to be a more frequent occurrence in the future.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Keyword Difficulty Checker\" data-section=\"keyword-difficulty-checker\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_cphjumcdo2oh\"><\/a>9. Keyword Difficulty Checker<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/keyword-difficulty\">Keyword Difficulty (KD) Checker<\/a> estimates how hard it will be to rank in the top&nbsp;10.<\/p>\n\n\n\n<p>For example, the KD score for \u201cbitcoin\u201d is 99\/100, meaning it\u2019s super hard to rank&nbsp;for:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-difficulty-for-bitcoin-via-ahrefs-free-k.png\" alt=\"Keyword Difficulty for &quot;bitcoin&quot; via Ahrefs free KD checker\" class=\"wp-image-175681\" style=\"width:624px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-difficulty-for-bitcoin-via-ahrefs-free-k.png 994w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-difficulty-for-bitcoin-via-ahrefs-free-k-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-difficulty-for-bitcoin-via-ahrefs-free-k-768x362.png 768w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\"><\/figure>\n\n\n\n<p>Yet the KD score for \u201cgbtc vs bitcoin\u201d is only 9\/100, so it should be quite easy to rank&nbsp;for:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"512\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-difficulty-for-gbtc-vs-bitcoin-via-ahref.png\" alt=\"Keyword Difficulty for &quot;gbtc vs bitcoin&quot; via Ahrefs free KD checker\" class=\"wp-image-175682\" style=\"width:651px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-difficulty-for-gbtc-vs-bitcoin-via-ahref.png 986w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-difficulty-for-gbtc-vs-bitcoin-via-ahref-680x353.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/keyword-difficulty-for-gbtc-vs-bitcoin-via-ahref-768x399.png 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\"><\/figure>\n\n\n\n<p>That said, KD is based solely on backlinks. It doesn\u2019t consider anything else that may affect ranking difficulty, such as content quality.<\/p>\n\n\n\n<p>Because of this, a high KD score just means you\u2019ll likely need lots of backlinks to compete. You should always investigate ranking difficulty further before going after a keyword.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">Keyword Difficulty: How to Estimate Your Chances to&nbsp;Rank<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking for a rough estimate of how many backlinks you&nbsp;need?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Check the estimate below the Keyword Difficulty (KD)&nbsp;score.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"634\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/estimated-number-of-websites-youll-need-backlinks.png\" alt=\"Estimated number of websites you'll need backlinks from to rank in the top 10 for &quot;litecoin vs bitcoin&quot;\" class=\"wp-image-175683\" style=\"width:571px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/estimated-number-of-websites-youll-need-backlinks.png 984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/estimated-number-of-websites-youll-need-backlinks-660x425.png 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/estimated-number-of-websites-youll-need-backlinks-768x495.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Google Gemini\" data-section=\"google-gemini\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_tjznmthexhn3\"><\/a>10. Google Gemini<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Gemini is Google\u2019s AI assistant, similar to ChatGPT.<\/p>\n\n\n\n<p>But, unlike ChatGPT, it can pull Google search results and use them to answer questions. This makes it super useful for finding what searchers are looking for when they search for a keyword, otherwise known as their <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>.<\/p>\n\n\n\n<p>Here\u2019s the prompt you can&nbsp;use:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Run a Google search for \u201c[your keyword]\u201d and pull the titles of the top 10 results. Based on these, summarize the search intent of the user in 2-3 sentences.<\/p>\n<\/blockquote>\n\n\n\n<p>Here\u2019s an example output for the keyword \u201cair purifier\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"678\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-34.png\" alt class=\"wp-image-175684\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-34.png 1180w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-34-680x391.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-34-768x441.png 768w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\"><\/figure>\n\n\n\n<p>This tells us that searchers are researching the best air purifier to buy, and want research into the best options. In other words, they want a blog post listing the best air purifiers\u2014not a sales&nbsp;page.<\/p>\n\n\n\n<p>Going a step further, we can ask Gemini to visit the top 10 results and tell us the top features they mention.<\/p>\n\n\n\n<p>Here\u2019s the prompt, followed by the response:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Visit those results and give me the top 5-10 features they mention<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"1160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-35.png\" alt class=\"wp-image-175685\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-35.png 1174w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-35-430x425.png 430w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-35-768x759.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175641-35-120x120.png 120w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\"><\/figure>\n\n\n\n<p>Just like that, we now know what features users care about and how we should select our blog post\u2019s top&nbsp;picks.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking to automate this process?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>This isn\u2019t free, but Ahrefs users can use the \u201cIdentify intent\u201d button in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. This uses AI to do exactly the same thing as above and breaks the intent of the search results down by popularity.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-ai-to-identify-search-intent-in-ahrefs-keyw.png\" alt=\"Using AI to identify search intent in Ahrefs' Keywords Explorer\" class=\"wp-image-175686\" style=\"width:501px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-ai-to-identify-search-intent-in-ahrefs-keyw.png 852w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-ai-to-identify-search-intent-in-ahrefs-keyw-475x425.png 475w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/using-ai-to-identify-search-intent-in-ahrefs-keyw-768x687.png 768w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_w8emkjdigr56\"><\/a>Free vs. paid keyword tools: how do they compare?<\/h2>\n\n\n\n<p>Free keyword research tools are super useful when you\u2019re just starting out. Still, the number of keyword ideas and data they show will always pale compared to paid&nbsp;tools.<\/p>\n\n\n\n<p>For example, search for \u201cbitcoin\u201d in our free keyword generator, and you\u2019ll get 150 keyword ideas. But if you search for the same seed in our paid keyword research tool, <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, and go to the <strong>Matching terms<\/strong> report, you get 163,999 keyword ideas:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"780\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/almost-164k-keyword-ideas-related-to-bitcoin-via.png\" alt=\"Almost 164K keyword ideas related to &quot;bitcoin&quot; via Ahrefs' Keywords Explorer\n\" class=\"wp-image-175687\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/almost-164k-keyword-ideas-related-to-bitcoin-via.png 910w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/almost-164k-keyword-ideas-related-to-bitcoin-via-496x425.png 496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/almost-164k-keyword-ideas-related-to-bitcoin-via-768x658.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\"><\/figure>\n\n\n\n<p>Plus, there are a bunch of filters to help you find the best ideas for your website.<\/p>\n\n\n\n<p>For example, you might want to find low-difficulty keywords with good search volume and traffic potential. You can do this in seconds by applying Keyword Difficulty (KD), volume, and Traffic Potential (TP):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1148\" height=\"368\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filtering-for-low-difficulty-keywords-with-high-tr.png\" alt=\"Filtering for low-difficulty keywords with high traffic potential\" class=\"wp-image-175688\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filtering-for-low-difficulty-keywords-with-high-tr.png 1148w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filtering-for-low-difficulty-keywords-with-high-tr-680x218.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/filtering-for-low-difficulty-keywords-with-high-tr-768x246.png 768w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\"><\/figure>\n\n\n\n<p>If you have a new website, you can also add your site\u2019s DR to the \u201cLowest DR\u201d filter. This will filter for keywords that have sites with the same or less authority (Domain Rating) ranking in the top 10 or top&nbsp;5:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"376\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/lowest-dr-filter-in-ahrefs.png\" alt=\"Lowest DR filter in Ahrefs\" class=\"wp-image-175689\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/lowest-dr-filter-in-ahrefs.png 1176w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/lowest-dr-filter-in-ahrefs-680x217.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/lowest-dr-filter-in-ahrefs-768x246.png 768w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If you don\u2019t know your site\u2019s DR, plug your domain into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> or our <a href=\"https:\/\/ahrefs.com\/website-authority-checker\">free website authority checker<\/a>.<\/div>\n\n\n\n<p>From there, you can easily check the top-ranking pages to assess the competition. Just click the \u201cSERP\u201d dropdown or click the keyword and scroll to the SERP overview:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1628\" height=\"980\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analyzing-competitors-via-the-serp-overview.jpg\" alt=\"Analyzing competitors via the SERP overview\" class=\"wp-image-175690\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analyzing-competitors-via-the-serp-overview.jpg 1628w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analyzing-competitors-via-the-serp-overview-680x409.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analyzing-competitors-via-the-serp-overview-768x462.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analyzing-competitors-via-the-serp-overview-1536x925.jpg 1536w\" sizes=\"auto, (max-width: 1628px) 100vw, 1628px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175641-_a1c7pho4aqwi\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>If you\u2019re new to SEO, free keyword research tools will be enough to discover some good keyword ideas for your website. But once your website grows and the value of your time skyrockets, paid keyword research tools are worth every&nbsp;penny.<\/p>\n\n\n\n<p>This is because paid keyword tools give you more data and allow for more efficient workflows, so you can find better keyword ideas in less&nbsp;time.<\/p>\n\n\n\n<p>Looking to learn more about keyword research? Read <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">our beginner\u2019s guide to keyword research<\/a>, or watch <a href=\"https:\/\/www.youtube.com\/watch?v=BwD5deAqW3Y\">this video<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-bwd5deaqw3y\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-bwd5deaqw3y\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/BwD5deAqW3Y?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BwD5deAqW3Y?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>Did I miss any good free keyword research tools? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, I\u2019ll share the best free keyword research tools for these&nbsp;tasks. The best free keyword research tools Keyword Generator shows up to 150 keyword ideas. Just enter a broad topic, choose your target country, and hit \u201cFind keywords.\u201d<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[336],"class_list":["post-155464","post","type-post","status-publish","format-standard","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 10 Best Free Keyword Research Tools in 2024<\/title>\n<meta name=\"description\" content=\"Keyword research is a three-step process. Learn what they are and how you can achieve great results with these free tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 10 Best Free Keyword Research Tools in 2024\" \/>\n<meta property=\"og:description\" content=\"The best tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-20T06:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-16T20:52:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/ahrefs-free-keyword-generator.png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"The best tools.\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/free-keyword-research-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/free-keyword-research-tools\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"The 10 Best Free Keyword Research Tools in&nbsp;2024\",\"datePublished\":\"2023-03-20T06:30:06+00:00\",\"dateModified\":\"2024-06-16T20:52:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/free-keyword-research-tools\\\/\"},\"wordCount\":2222,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/free-keyword-research-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/the-10-best-free-keyword-research-by-joshua-hardwick-keyword-research.jpg\",\"articleSection\":[\"Keyword Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/free-keyword-research-tools\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/free-keyword-research-tools\\\/\",\"name\":\"The 10 Best Free Keyword Research Tools in 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/free-keyword-research-tools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/free-keyword-research-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/ahrefs-free-keyword-generator.png\",\"datePublished\":\"2023-03-20T06:30:06+00:00\",\"dateModified\":\"2024-06-16T20:52:01+00:00\",\"description\":\"Keyword research is a three-step process. 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