{"id":155215,"date":"2023-03-21T00:06:43","date_gmt":"2023-03-21T05:06:43","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=155215"},"modified":"2024-03-12T09:35:16","modified_gmt":"2024-03-12T14:35:16","slug":"find-competitors-backlinks","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/find-competitors-backlinks\/","title":{"rendered":"How to Find Your Competitors\u2019 Backlinks (And Get Them for Yourself)"},"content":{"rendered":"\n<div class=\"intro-txt\">If you\u2019re looking to build more backlinks to your website, checking how your competitors built and earned their backlinks is a good starting point.<\/div>\n\n\n\n<p>That\u2019s because understanding how they got links can help inform your link building strategy.&nbsp;<\/p>\n\n\n\n<p>In this post, you\u2019ll learn how to find, replicate, and learn from your competitors\u2019 backlinks.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find your competitors' backlinks\" data-section=\"finding-competitors-backlinks\">\n\n\n\n<h2 class=\"wp-block-heading\">How to find your competitors\u2019 backlinks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You need an SEO tool like Ahrefs to do this, which is <a href=\"https:\/\/ahrefs.com\/vs\">consistently voted top dog in SEO industry polls<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Free method (top 100 backlinks)<\/h3>\n\n\n\n<p>Head over to <a href=\"https:\/\/ahrefs.com\/backlink-checker\">our free backlink checker<\/a> and plug in your competitor\u2019s domain or URL. You can also try it in the tool&nbsp;below.&nbsp;<\/p>\n\n\n\n        <div class=\"tool-widget-outer\">\n            <div class=\"tool-widget\">\n                <div class=\"body\">\n                    <div class=\"title\">Backlink Checker<\/div>\n\t\t\t\t\t                        <div class=\"heading\">Check backlinks to any website or webpage<\/div>\n\t\t\t\t\t\t                    <div class=\"icon  icon-backlink-checker\"><\/div>\n                <\/div>\n                <form action=\"https:\/\/ahrefs.com\/backlink-checker\" method=\"GET\">\n                    <div class=\"form\">\n                        <input type=\"text\" class=\"input\" name=\"input\" placeholder=\"Enter domain or URL\" required>\n\t\t\t\t\t\t        <select name=\"mode\" class=\"domains-choice\" required>\n            <option value=\"exact\">Exact URL<\/option>\n            <option value disabled>Path<\/option>\n            <option value disabled>Domain<\/option>\n            <option value=\"subdomains\" selected>Subdomains<\/option>\n        <\/select>\n\t\t                        <button type=\"submit\" class=\"button\">Check backlinks<\/button>\n                    <\/div>\n                <\/form>\n            <\/div>\n        <\/div>\n\t\t\n\n\n\n<p>You\u2019ll see the total number of backlinks and referring domains (linking websites) and the top 100 backlinks (referring page, anchor, and target URL).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"453\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1.gif\" alt=\"Checking backlinks with Ahrefs' free backlink checker\n\" class=\"wp-image-155562\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Paid method (all backlinks)<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/pricing\">Sign up for Ahrefs<\/a>, plug your competitor\u2019s domain or URL into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, then go to the <strong>Backlinks<\/strong> report. You\u2019ll see all their backlinks. In this case, over 80,000 of&nbsp;them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1079\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8.jpg\" alt=\"Checking backlinks in Ahrefs' Site Explorer\n\" class=\"wp-image-155564\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8-680x367.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8-768x415.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-8-1536x829.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If you want to hone in on specific backlinks, such as those from English pages on websites with traffic, use the filters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1666\" height=\"220\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-10.png\" alt=\"Filtering backlinks in Ahrefs' Site Explorer\n\" class=\"wp-image-155565\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-10.png 1666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-10-680x90.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-10-768x101.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-10-1536x203.png 1536w\" sizes=\"auto, (max-width: 1666px) 100vw, 1666px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Not sure who your competitors are?<\/div><div class=\"recommendation-content\">Enter your website or webpage\u2019s URL into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and go to the <strong>Organic competitors <\/strong>report. You\u2019ll see a list of websites or webpages that rank for the keywords as your target.\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1328\" height=\"970\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-4.png\" alt=\"Organic competitors report in Ahrefs' Site Explorer\n\" class=\"wp-image-155566\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-4.png 1328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-4-582x425.png 582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-4-768x561.png 768w\" sizes=\"auto, (max-width: 1328px) 100vw, 1328px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to replicate your competitors' backlinks\" data-section=\"replicating-competitors-backlinks\">\n\n\n\n<h2 class=\"wp-block-heading\">How to replicate your competitors\u2019 backlinks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>It\u2019s impossible to replicate <em>all<\/em> of your competitors\u2019 backlinks, but there are ways to get some of them (or similar ones) for yourself:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find and copy their replicable links<\/li>\n\n\n\n<li>Find and copy the link building tactics that are working for&nbsp;them<\/li>\n\n\n\n<li>Find links that you can loot from&nbsp;them<\/li>\n<\/ol>\n\n\n\n<p>Let\u2019s take a closer look at how to do these three things.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finding your competitors\u2019 replicable links<\/h3>\n\n\n\n<p>Most of your competitors\u2019 backlinks will be extremely hard to replicate like for like, but it\u2019s usually possible to replicate some of them. Let\u2019s look at a few ways to do&nbsp;this.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Find competitors\u2019 directory links<\/h4>\n\n\n\n<p>Directory links are far from the most powerful links, but they\u2019re easy to replicate. Many SEOs <a href=\"https:\/\/www.brightlocal.com\/learn\/key-ranking-factors-for-local-seo\/\">believe<\/a> they help with \u201cmap pack\u201d rankings for local businesses too.<\/p>\n\n\n\n<p>Here\u2019s the easiest way to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your homepage into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Link Intersect<\/strong> report<\/li>\n\n\n\n<li>Enter a few competitors\u2019 homepages in blank fields<\/li>\n\n\n\n<li>Set the search mode for all pages to \u201cURL\u201d<\/li>\n\n\n\n<li>Hit \u201cShow link opportunities\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1668\" height=\"982\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-3.png\" alt=\"How to use the Link Intersect report in Ahrefs' Site Explorer\n\" class=\"wp-image-155567\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-3.png 1668w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-3-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-3-768x452.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image31-3-1536x904.png 1536w\" sizes=\"auto, (max-width: 1668px) 100vw, 1668px\"><\/figure>\n\n\n\n<p>This will show you the websites linking to one or more of your competitors\u2019 homepages, but not to yours. It\u2019s then just a case of eyeballing the list for sites that look like niche and local directories.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-4.png\" alt=\"Results of the Link Intersect report\n\" class=\"wp-image-155568\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-4.png 1068w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-4-512x425.png 512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-4-768x637.png 768w\" sizes=\"auto, (max-width: 1068px) 100vw, 1068px\"><\/figure>\n\n\n\n<p>If you\u2019re not sure whether a site is a directory, click the caret in one of the competing page columns to see the referring page, anchor, and backlink. You can usually tell from&nbsp;this.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"582\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-4.png\" alt=\"Reveal the referring page with the caret\n\" class=\"wp-image-155569\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-4-680x198.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-4-768x224.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-4-1536x447.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If you\u2019re still unsure, click on the page to check manually.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1532\" height=\"1206\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-5.png\" alt=\"Example of a directory link\n\" class=\"wp-image-155570\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-5.png 1532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-5-540x425.png 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-5-768x605.png 768w\" sizes=\"auto, (max-width: 1532px) 100vw, 1532px\"><\/figure>\n\n\n\n<p>Replicating these links is usually as simple as signing up for an account and adding your business.&nbsp;<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Be aware that some directories charge a fee. Don\u2019t be tempted to pay these for SEO purposes, as they won\u2019t be worth it. Only pay if the directory is likely to send you customers.<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Find listicles where competitors are mentioned, but not&nbsp;you<\/h4>\n\n\n\n<p>If competitors are mentioned in listicles of the best tools\/restaurants\/whatever your business does, there\u2019s a chance you may be able to get mentioned in that same listicle (and a mention usually comes with a&nbsp;link).<\/p>\n\n\n\n<p>These kinds of listicles are usually easy to spot in a competitor\u2019s <strong>Backlinks<\/strong> report.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1238\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-6.jpg\" alt=\"Examples of listicles in the Backlinks report\n\" class=\"wp-image-155571\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-6.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-6-680x421.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-6-768x476.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-6-1536x951.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>However, the best opportunities come from listicles mentioning multiple competitors because the topic of the page is more likely to be relevant to your business.<\/p>\n\n\n\n<p>Here\u2019s an easy way to find&nbsp;these:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Search for \u201ccompetitor 1\u201d \u201ccompetitor 2\u201d \u201ccompetitor 3\u201d -\u201cyour business name\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"988\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-9.png\" alt=\"Finding competitor mentions in Ahrefs' Content Explorer\n\" class=\"wp-image-155572\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-9.png 1430w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-9-615x425.png 615w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-9-768x531.png 768w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Using this method, there\u2019s no guarantee that the mentions are linked, but they usually are.<\/div>\n\n\n\n<p>It\u2019s then just a case of sifting through the results and pitching the authors of listicles where it makes sense to add your business.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what that pitch might look like for Aweber:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Hey [Name],<\/p>\n\n\n\n<p>Just came across your list of the best email marketing tools and noticed Aweber wasn\u2019t included. Is that because you didn\u2019t like our platform or haven\u2019t tried&nbsp;it?<\/p>\n\n\n\n<p>If it\u2019s the latter, I\u2019d love to hook you up with a free account so you can give it a&nbsp;shot.<\/p>\n\n\n\n<p>What do you&nbsp;think?<\/p>\n\n\n\n[Name]\n<\/blockquote>\n\n\n\n<p>Note that the email doesn\u2019t explicitly ask the author to add anything to their list. It just asks if they\u2019re familiar with the sender\u2019s tool. This is intentional. It\u2019s easier to ask for inclusion after you win folks&nbsp;over.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Find competitors\u2019 links from interviews and podcasts<\/h4>\n\n\n\n<p>Interview and podcast links are more common in some industries than others, so you may not find any among your competitors. But as they only take a minute to search for, it\u2019s well worth a quick&nbsp;check.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an easy way to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter the Twitter profile URL of your competitor\u2019s CEO, CMO, or whoever the most prolific marketer is within the company<\/li>\n\n\n\n<li>Go to the <strong>Backlinks<\/strong> report<\/li>\n\n\n\n<li>Filter for results where the referring page URL contains \u201cpodcast,\u201d \u201cepisode,\u201d or \u201cinterview\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1520\" height=\"1108\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-10.jpg\" alt=\"Filtering the Backlinks report for interview and podcasts links in Ahrefs' Site Explorer\n\" class=\"wp-image-155574\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-10.jpg 1520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-10-583x425.jpg 583w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-10-768x560.jpg 768w\" sizes=\"auto, (max-width: 1520px) 100vw, 1520px\"><\/figure>\n\n\n\n<p>You then just need to pitch the same interviews and podcasts.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Find competitors\u2019 guest&nbsp;posts<\/h4>\n\n\n\n<p>Guest posting is the third most popular link building tactic, according to <a href=\"https:\/\/aira.net\/state-of-link-building\/link-building-techniques-and-tools\/\">Aira\u2019s 2022 State of Link Building report<\/a>, so it\u2019s probably a tactic that at least some of your competitors are&nbsp;using.&nbsp;<\/p>\n\n\n\n<p>However, while you can find them in a competitor\u2019s <strong>Backlinks<\/strong> report, they can be hard to&nbsp;spot.&nbsp;<\/p>\n\n\n\n<p>For example, one of the links below is from a guest post and the other isn\u2019t. But there\u2019s no way to tell this from the link profile itself.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"393\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-13.png\" alt=\"Examples of link that is guest post and another that isn't\" class=\"wp-image-155575\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-13.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-13-680x134.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-13-768x151.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-13-1536x302.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>With that in mind, here\u2019s an easier way to find a competitor\u2019s guest&nbsp;posts:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Search for topic + author:\u201cname of your competitor\u2019s prolific marketer\u201d<\/li>\n\n\n\n<li>Filter for one page per domain<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1512\" height=\"1112\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-11-2.jpg\" alt=\"Searching for content by a prolific guest blogger in Ahrefs' Content Explorer\n\" class=\"wp-image-155576\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-11-2.jpg 1512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-11-2-578x425.jpg 578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-11-2-768x565.jpg 768w\" sizes=\"auto, (max-width: 1512px) 100vw, 1512px\"><\/figure>\n\n\n\n<p>Most of the results should be guest posts by that person. Replicating them is as simple as reaching out and pitching the same websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finding and copying link building tactics that work for competitors<\/h3>\n\n\n\n<p>If your competitors have lots of backlinks from directories, podcasts, interviews, or guest posts, these link building tactics are clearly working for them. So don\u2019t limit yourself to replicating only the exact links they got. Pursue other links from these tactics too.<\/p>\n\n\n\n<p>Here are some tutorials to&nbsp;help:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=l2nwOWC3n9Q\">How to Find Guest Posting Opportunities on Active Websites<\/a> [Video]<\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=brRDrcFihVs\">How to Find Podcasts to Get Interviewed On<\/a> [Video]<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/local-citations\/\">How to Build Local Citations<\/a>* [Blog&nbsp;Post]<\/li>\n<\/ul>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> *Most citations come from directories, so building citation opportunities is pretty much the same thing as finding opportunities to get links from directories.<\/div>\n\n\n\n<p>However, there are two more commonly used tactics worth checking for.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Check for links from journalist requests<\/h4>\n\n\n\n<p>Bloggers and journalists often use services like <a href=\"https:\/\/www.helpareporter.com\/\">Help A Reporter Out (HARO)<\/a> and <a href=\"https:\/\/muckrack.com\/\">MuckRack<\/a> to source quotes for upcoming stories\u2014and they usually link to their sources.<\/p>\n\n\n\n<p>For example, here\u2019s someone from \u201cMartha Stewart Living\u201d asking for a quote about how plumbing leaks occur in the&nbsp;home.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"596\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-11.png\" alt=\"Example HARO request\n\" class=\"wp-image-155577\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-11.png 834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-11-595x425.png 595w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-11-768x549.png 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\"><\/figure>\n\n\n\n<p>Max Rose from Four Seasons Plumbing was one of the people to respond to this, and he received a quote and backlink from the article in return.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1328\" height=\"408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-5.png\" alt=\"Example HARO link\n\" class=\"wp-image-155578\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-5.png 1328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-5-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-5-768x236.png 768w\" sizes=\"auto, (max-width: 1328px) 100vw, 1328px\"><\/figure>\n\n\n\n<p>Here\u2019s how to check if your competitors are building backlinks this&nbsp;way:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter a competitor\u2019s homepage<\/li>\n\n\n\n<li>Set the search mode to \u201cExact URL\u201d<\/li>\n\n\n\n<li>Go to the <strong>Backlinks<\/strong> report<\/li>\n\n\n\n<li>Look for quotes in the \u201cAnchor and target URL\u201d column<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1180\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-8.png\" alt=\"Looking for HARO backlinks in Ahrefs' Site Explorer\n\" class=\"wp-image-155579\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-8-680x401.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-8-768x453.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-8-1536x907.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If you spot a few quotes from the same person, like \u201cMax Rose\u201d in this case, filter for that name in the anchor and surrounding text to hone in on these kinds of&nbsp;links.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"993\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-8.jpg\" alt=\"Filtering for HARO backlinks in Ahrefs' Site Explorer\" class=\"wp-image-155580\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-8.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-8-680x338.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-8-768x382.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-8-1536x763.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-8-400x200.jpg 400w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If you see a fair number of links from quotes, there\u2019s a good chance your competitor is actively responding to journalist requests\u2014and that it\u2019s working. So it\u2019s probably worth responding to requests via HARO and similar platforms yourself too.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\">How to Use HARO (And Alternatives) to Get Killer Backlinks<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Check for passively earned links from linkable points<\/h4>\n\n\n\n<p>Linkable points are things like facts, statistics, and unique ideas that resonate with the linkerati and attract backlinks. Even if your competitors aren\u2019t consciously using this tactic to earn links, it could still be one of the ways they\u2019re earning them\u2014so it\u2019s worth checking.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;that:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter one of the top-ranking pages for your target keyword<\/li>\n\n\n\n<li>Go to the <strong>Anchors<\/strong> report<\/li>\n\n\n\n<li>Look for anchors relating to facts, figures, or unique ideas<\/li>\n<\/ol>\n\n\n\n<p>For example, the <strong>Anchors<\/strong> report for a page ranking for \u201cseo copywriting\u201d mentions the \u201cAPP\u201d method\/formula a few&nbsp;times:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"1160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-13.png\" alt=\"Anchors report in Ahrefs' Site Explorer\n\" class=\"wp-image-155581\" style=\"width:461px;height:870px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-13.png 614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-13-225x425.png 225w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\"><\/figure>\n\n\n\n<p>This is a term coined by the post\u2019s author, and it has earned him some decent links.<\/p>\n\n\n\n<p>Because of this, when we wrote <a href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/\">our own guide to SEO copywriting<\/a>, we decided to coin a similar term in an effort to earn some passive backlinks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1352\" height=\"242\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-2.png\" alt=\"Coined term from our post on SEO copywriting\" class=\"wp-image-155622\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-2.png 1352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-2-680x122.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image27-2-768x137.png 768w\" sizes=\"auto, (max-width: 1352px) 100vw, 1352px\"><\/figure>\n\n\n\n<p>If we check the <strong>Anchors<\/strong> report for our page, we can see it\u2019s earned us a couple of links so&nbsp;far:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"304\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-4.png\" alt=\"Backlinks we earned thanks to our coined term, via the Anchors report in Ahrefs' Site Explorer\n\" class=\"wp-image-155582\"><\/figure>\n\n\n\n<p>This is not astonishing by any stretch of the imagination, but they\u2019re two links we wouldn\u2019t have unless we included proven, linkable points.<\/p>\n\n\n\n<p>We had more success with this method when creating <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">our list of SEO statistics<\/a> (we documented that process in <a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\">this link building case study<\/a>), which has earned links from over 1,700 referring domains in under two&nbsp;years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1362\" height=\"542\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image29-2.png\" alt=\"Backlink growth to our list of SEO statistics\n\" class=\"wp-image-155583\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image29-2.png 1362w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image29-2-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image29-2-768x306.png 768w\" sizes=\"auto, (max-width: 1362px) 100vw, 1362px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Finding links you can loot from competitors<\/h3>\n\n\n\n<p>Your competitors may have links that no longer make sense for them to have. If you can provide linkers with a better alternative, you can often take these links for yourself.<\/p>\n\n\n\n<p>Here are a few tactics that revolve around this&nbsp;idea:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Broken link building<\/h4>\n\n\n\n<p>Broken link building is where you find a dead page with backlinks, create your own resource on the topic, then ask linkers to link to that instead.<\/p>\n\n\n\n<p>For example, this page about SEO tips can\u2019t be&nbsp;found:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-13.png\" alt=\"Example of a dead page\n\" class=\"wp-image-155584\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-13.png 1350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-13-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-13-768x388.png 768w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n\n\n<p>If we plug that URL into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, we see it has backlinks from 177 referring domains:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"606\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-7.png\" alt=\"This dead page has backlinks from 177 referring domains\n\" class=\"wp-image-155585\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-7.png 990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-7-680x416.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-7-768x470.png 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\"><\/figure>\n\n\n\n<p>If we were to create <a href=\"https:\/\/ahrefs.com\/blog\/seo-tips\/\">our own list of SEO tips<\/a>, we could reach out to these 177 websites and suggest replacing that dead link with a link to our&nbsp;list.&nbsp;<\/p>\n\n\n\n<p>But how do you find your competitors\u2019 broken pages with backlinks in the first&nbsp;place?<\/p>\n\n\n\n<p>If you have a specific competitor in mind, do&nbsp;this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter your competitor\u2019s domain<\/li>\n\n\n\n<li>Go to the <strong>Best by links<\/strong> report<\/li>\n\n\n\n<li>Add a \u201c404 not found\u201d HTTP code filter<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1348\" height=\"1040\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-6.png\" alt=\"Filtering for dead pages with backlinks in Ahrefs' Site Explorer\n\" class=\"wp-image-155573\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-6.png 1348w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-6-551x425.png 551w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-6-768x593.png 768w\" sizes=\"auto, (max-width: 1348px) 100vw, 1348px\"><\/figure>\n\n\n\n<p>You\u2019ll see a list of dead pages on their website, sorted by the number of referring domains pointing to&nbsp;them.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t have a specific competitor in mind, do&nbsp;this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Search for a&nbsp;topic<\/li>\n\n\n\n<li>Filter for broken pages&nbsp;only<\/li>\n\n\n\n<li>Filter for pages with referring domains (the minimum number is up to&nbsp;you)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1178\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-12.jpg\" alt=\"Searching for dead pages about a topic in Ahrefs' Content Explorer\n\" class=\"wp-image-155586\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-12.jpg 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-12-520x425.jpg 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-12-768x628.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/figure>\n\n\n\n<p>You\u2019ll see a list of broken pages related to the topic with at least the minimum set number of referring domains.<\/p>\n\n\n\n<p>Regardless of which method you use, the process from there is the&nbsp;same:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Check what the page used to be <\/strong>\u2013 To do this, plug the URL into the <a href=\"https:\/\/archive.org\/web\/\">Wayback Machine<\/a>. It needs to be something you can create similar content about.<\/li>\n\n\n\n<li><strong>Check the quality of the page\u2019s backlinks<\/strong> \u2013 To do this, run a <a href=\"https:\/\/ahrefs.com\/blog\/backlink-audit\/\">backlink audit <\/a>in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. If it doesn\u2019t have good links, it\u2019s not the best opportunity for a broken link building campaign.<\/li>\n\n\n\n<li><strong>Reach out to linkers and suggest they swap the link<\/strong> \u2013 To do this more easily, use an outreach tool like <a href=\"https:\/\/pitchbox.com\/\">Pitchbox<\/a> or <a href=\"https:\/\/www.buzzstream.com\/\">BuzzStream<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\">Broken Link Building: The Complete Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">301 redirect link building<\/h4>\n\n\n\n<p>301 redirect link building is where you look for your competitors\u2019 irrelevant redirects, then pitch a replacement to linkers.<\/p>\n\n\n\n<p>For example, this page about the Google Penguin Update on Search Engine Land has backlinks from 1.2K referring domains:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"558\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-9.png\" alt=\"This redirected page has backlinks from 1.2K referring domains\n\" class=\"wp-image-155587\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-9.png 1562w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-9-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-9-768x274.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-9-1536x549.png 1536w\" sizes=\"auto, (max-width: 1562px) 100vw, 1562px\"><\/figure>\n\n\n\n<p>But, for some reason, it redirects to a page about \u201cGoogle SEO\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1716\" height=\"724\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-4.png\" alt=\"Example of an irrelevant 301 redirect\n\" class=\"wp-image-155588\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-4.png 1716w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-4-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-4-768x324.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image28-4-1536x648.png 1536w\" sizes=\"auto, (max-width: 1716px) 100vw, 1716px\"><\/figure>\n\n\n\n<p>This is a problem because people clicking through from those 1.2K websites will end up on a completely unrelated page. For that reason, there\u2019s an opportunity here to pitch a link swap to linkers (same as with broken link building).<\/p>\n\n\n\n<p>But how do you find your competitors\u2019 irrelevant 301 redirects in the first&nbsp;place?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Enter a competitor\u2019s domain<\/li>\n\n\n\n<li>Go to the<strong> Best by links<\/strong> report<\/li>\n\n\n\n<li>Add a \u201c3XX redirect\u201d HTTP code filter<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1598\" height=\"1020\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-3.png\" alt=\"Filtering for 301 redirects with backlinks in Ahrefs' Site Explorer\n\" class=\"wp-image-155589\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-3.png 1598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-3-666x425.png 666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-3-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-3-768x490.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image30-3-1536x980.png 1536w\" sizes=\"auto, (max-width: 1598px) 100vw, 1598px\"><\/figure>\n\n\n\n<p>It\u2019s then just a case of double-checking what the page used to be in the <a href=\"https:\/\/archive.org\/web\/\">Wayback Machine<\/a>, auditing the quality of the page\u2019s links, creating a relevant replacement, and suggesting it to linkers.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Run a competitor link analysis<\/h4>\n\n\n\n<p>Some of your competitors\u2019 \u201clootable\u201d links won\u2019t fall neatly into the box of a known link building tactic. The process of finding them is quite nuanced and takes some experience, but you\u2019ll often find unique pitches this&nbsp;way.<\/p>\n\n\n\n<p>For example, say we wanted to build links to <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">our list of Google ranking factors<\/a>. If we check the top-ranking results for this keyword in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, we see that many of them have hundreds of (potentially \u201clootable\u201d) backlinks from hundreds of domains:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"720\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-6.png\" alt=\"Referring domains pointing to the top-ranking pages for &quot;google ranking factors&quot;\n\" class=\"wp-image-155590\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-6.png 1732w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-6-680x283.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-6-768x319.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-6-1536x639.png 1536w\" sizes=\"auto, (max-width: 1732px) 100vw, 1732px\"><\/figure>\n\n\n\n<p>When I plugged one of those competing URLs into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and checked the <strong>Backlinks<\/strong> report, alarm bells started to ring when I saw the anchor and surrounding text for this&nbsp;link:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"438\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-8.png\" alt=\"One of the backlinks to a competing page about Google ranking factors\n\" class=\"wp-image-155591\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-8.png 1650w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-8-680x181.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-8-768x204.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-8-1536x408.png 1536w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\"><\/figure>\n\n\n\n<p>It claims that bounce rate, dwell time, and repeat visits are ranking factors.<\/p>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/dwell-time\">Not true<\/a>.<\/p>\n\n\n\n<p>Given that this link must be based on advice from the linked (competing) page, I decided to take a look myself. What I found was a page giving <em>lots<\/em> of dangerously bad advice:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"1246\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-13.png\" alt=\"Many of the factors listed on the competing page are misleading\n\" class=\"wp-image-155592\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-13.png 1736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-13-592x425.png 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-13-768x551.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-13-1536x1102.png 1536w\" sizes=\"auto, (max-width: 1736px) 100vw, 1736px\"><figcaption class=\"wp-element-caption\">The highlighted ranking factors are not ranking factors at&nbsp;all.<\/figcaption><\/figure>\n\n\n\n<p>I\u2019m not sure how much linkers would care, but I think there\u2019s an opportunity here to reach out to all worthwhile prospects, explain that they\u2019re linking to an inaccurate post, and suggest linking to our list of ranking factors instead.&nbsp;<\/p>\n\n\n\n<p>Even if only a fraction of them care, we win a few links while combating misinformation. It\u2019s a win-win.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Finding your competitors\u2019 backlinks is easy. Getting the same ones to your site is less&nbsp;easy.&nbsp;<\/p>\n\n\n\n<p>But that doesn\u2019t mean it isn\u2019t possible. Start by replicating the easy ones, then find and copy the link building tactics that work for them, and finally take any links they no longer deserve for yourself.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; That\u2019s because understanding how they got links can help inform your link building strategy.&nbsp; In this post, you\u2019ll learn how to find, replicate, and learn from your competitors\u2019 backlinks. You need an SEO tool like Ahrefs to do this,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[336],"class_list":["post-155215","post","type-post","status-publish","format-standard","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find Your Competitors&#039; Backlinks (And Get Them for Yourself)<\/title>\n<meta name=\"description\" content=\"Understanding how your competitors got links can help inform your own link building strategy. We&#039;ll show you what to do.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/find-competitors-backlinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find Your Competitors&#039; Backlinks (And Get Them for Yourself)\" \/>\n<meta property=\"og:description\" content=\"Find, replicate, and learn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/find-competitors-backlinks\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-21T05:06:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-12T14:35:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1.gif\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Find, replicate, and learn.\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-competitors-backlinks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-competitors-backlinks\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"How to Find Your Competitors\u2019 Backlinks (And Get Them for Yourself)\",\"datePublished\":\"2023-03-21T05:06:43+00:00\",\"dateModified\":\"2024-03-12T14:35:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-competitors-backlinks\\\/\"},\"wordCount\":2508,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-competitors-backlinks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/how-to-find-your-competitors8217-backlinks-by-joshua-hardwick-link-building-2.jpg\",\"articleSection\":[\"Link Building\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-competitors-backlinks\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-competitors-backlinks\\\/\",\"name\":\"How to Find Your Competitors' Backlinks (And Get Them for Yourself)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-competitors-backlinks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-competitors-backlinks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/image1.gif\",\"datePublished\":\"2023-03-21T05:06:43+00:00\",\"dateModified\":\"2024-03-12T14:35:16+00:00\",\"description\":\"Understanding how your competitors got links can help inform your own link building strategy. 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