{"id":154713,"date":"2023-03-10T00:08:20","date_gmt":"2023-03-10T05:08:20","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=154713"},"modified":"2023-03-10T00:08:24","modified_gmt":"2023-03-10T05:08:24","slug":"seo-client-questionnaire","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-client-questionnaire\/","title":{"rendered":"23 SEO Questions to Ask New Clients + Questionnaire Template"},"content":{"rendered":"\n<div class=\"intro-txt\">Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it in a way that shows you\u2019re a seasoned professional is another.<\/div>\n\n\n\n<p>After working with a number of SEO agencies and as a freelancer, I\u2019ve found that asking the right questions at the start of a (potential) cooperation is key to getting started with a successful campaign quickly and easily.<\/p>\n\n\n\n<p>We\u2019re going to look at 23 questions to both qualify and get started working with new SEO clients.&nbsp;<\/p>\n\n\n\n<p>Although some questions may differ depending on the types of clients you work with, I have put together a thorough <a href=\"https:\/\/docs.google.com\/document\/d\/11kveEjmhmSU_K3XvkpVK7OcirW3hjn24TkEGedobwJY\/copy\">client questionnaire template<\/a> you can copy and use right away to save you time and have everything you need&nbsp;ready.<\/p>\n\n\n\n<p>Let\u2019s take a&nbsp;look.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Steal our SEO questionnaire template\" data-section=\"steal-our-questionnaire-template\">\n\n\n\n<h2 class=\"wp-block-heading\">Steal our SEO questionnaire template&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You can start by <a href=\"https:\/\/docs.google.com\/document\/d\/11kveEjmhmSU_K3XvkpVK7OcirW3hjn24TkEGedobwJY\/copy\">making a copy<\/a> of our client questionnaire template.<\/p>\n\n\n\n<p>I\u2019m going to walk you through each section (and why it is essential), including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access to existing platforms and documents.<\/li>\n\n\n\n<li>Questions about their business.<\/li>\n\n\n\n<li>Questions about their website.<\/li>\n\n\n\n<li>Questions about their&nbsp;goals.<\/li>\n\n\n\n<li>Questions about their previous marketing efforts.<\/li>\n\n\n\n<li>Questions about link building.<\/li>\n<\/ul>\n\n\n\n<p>Before we look at those, there are a few quick things to mention.&nbsp;<\/p>\n\n\n\n<p>First, you can change the template\u2019s colors and feel and add your logo to fit your&nbsp;brand.<\/p>\n\n\n\n<p>Secondly, depending on your SEO clients and your area of focus, you may need to adjust some of the questions (or add in some of your&nbsp;own).&nbsp;<\/p>\n\n\n\n<p>Or if you\u2019re working with an agency that works with multiple types of clients, you may want to create a specific template for each. For example, one for e-commerce clients, one for local SEO clients, and so&nbsp;on.<\/p>\n\n\n\n<p>With that said, let\u2019s jump straight in.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Getting access to what you need\" data-section=\"getting-access\">\n\n\n\n<h2 class=\"wp-block-heading\">Section 1. Getting access to what you&nbsp;need<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Access to your client\u2019s existing data is imperative to create a successful SEO strategy. You need access to their platforms to make a full site assessment, look at historical performance, and <a href=\"https:\/\/ahrefs.com\/blog\/seo-report-template\/\">set up SEO reports<\/a>.&nbsp;<\/p>\n\n\n\n<p>Once both parties have decided to work together, you should get access to their platforms, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics&nbsp;<\/li>\n\n\n\n<li>Google Search Console<\/li>\n\n\n\n<li>Google Ads<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1258\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3.png\" alt=\"Getting access to platform questions\" class=\"wp-image-154725\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3.png 1920w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-649x425.png 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-768x503.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-1536x1006.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n\n\n\n<p>If your client is not a new business and has worked with other agencies or freelancers before you, it is also helpful to get access to any documentation they may&nbsp;have.&nbsp;<\/p>\n\n\n\n<p>These can include keyword research and reports, which can help prevent you from duplicating any work they have already done.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1934\" height=\"842\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-4.png\" alt=\"Example of questions to ask about existing documents\" class=\"wp-image-154726\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-4.png 1934w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-4-680x296.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-4-768x334.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-4-1536x669.png 1536w\" sizes=\"auto, (max-width: 1934px) 100vw, 1934px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Questions about your client's business\" data-section=\"questions-about-clients-business\">\n\n\n\n<h2 class=\"wp-block-heading\">Section 2. Questions about your client\u2019s business<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Next up, you\u2019ll learn everything about your client\u2019s business.&nbsp;<\/p>\n\n\n\n<p>When putting together an SEO strategy, it\u2019s necessary to consider what is best for your client\u2019s website and its positioning on the SERPs. But also that all deliverables and <a href=\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\">KPIs<\/a> align with the business\u2019s overall goals.&nbsp;<\/p>\n\n\n\n<p>Knowing whether your client\u2019s business is seasonal can help you anticipate natural highs and lows in traffic and plan campaigns effectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1922\" height=\"1522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-5.png\" alt=\"Example of questions to ask about business\" class=\"wp-image-154727\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-5.png 1922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-5-537x425.png 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-5-768x608.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-5-1536x1216.png 1536w\" sizes=\"auto, (max-width: 1922px) 100vw, 1922px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Questions about their website\" data-section=\"questions-about-website\">\n\n\n\n<h2 class=\"wp-block-heading\">Section 3. Questions about their website<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In this section, you need to ensure there are no nasty surprises. An additional domain you know nothing about? Planning a migration in three months?&nbsp;<\/p>\n\n\n\n<p>Now is the time to find&nbsp;out!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1922\" height=\"890\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-6.png\" alt=\"Questions about client's website\" class=\"wp-image-154728\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-6.png 1922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-6-680x315.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-6-768x356.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-6-1536x711.png 1536w\" sizes=\"auto, (max-width: 1922px) 100vw, 1922px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Questions about their goals\" data-section=\"questions-about-goals\">\n\n\n\n<h2 class=\"wp-block-heading\">Section 4. Questions about your client\u2019s goals<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Understanding your client\u2019s goals (both in the short and long term) can drive your overall SEO strategy and help you understand and manage your client\u2019s expectations.<\/p>\n\n\n\n<p>Are they a brand-new business looking to rank in the top position for a keyword dominated by industry leaders? Are they expecting their traffic to go from zero to 1 million in six months?&nbsp;<\/p>\n\n\n\n<p>If so, this would let you know you need to <s>run away quickly<\/s> help them understand what goals would be realistic, given their current business stage, budget, and time&nbsp;frame.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1906\" height=\"948\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-5.png\" alt=\"Questions about goals\" class=\"wp-image-154729\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-5.png 1906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-5-680x338.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-5-768x382.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-5-1536x764.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-5-400x200.png 400w\" sizes=\"auto, (max-width: 1906px) 100vw, 1906px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Questions about previous marketing efforts\" data-section=\"questions-about-previous-marketing-efforts\">\n\n\n\n<h2 class=\"wp-block-heading\">Section 5. Questions about their previous marketing efforts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Who has your client worked with in the past? Have they done anything other than SEO, such as digital PR? Plus, what worked and what didn\u2019t if they previously had <a href=\"https:\/\/ahrefs.com\/blog\/seo-sops\/\">standard operating procedures (SOPs)<\/a> in&nbsp;place?<\/p>\n\n\n\n<p>Knowing this information can guide you through implementing processes that work for you and your client. By understanding what they\u2019ve done before, you can avoid any issues they may have had previously that led them to dissolve their former partnerships.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1916\" height=\"1012\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-5.png\" alt=\"Questions about previous marketing efforts\" class=\"wp-image-154730\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-5.png 1916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-5-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-5-768x406.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-5-1536x811.png 1536w\" sizes=\"auto, (max-width: 1916px) 100vw, 1916px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Questions about link building\" data-section=\"questions-about-link-building\">\n\n\n\n<h2 class=\"wp-block-heading\">Section 6. Questions about link building<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>We all know link building is a significant part of SEO and is likely something you must consider in every client\u2019s SEO strategy.&nbsp;<\/p>\n\n\n\n<p>However, it is essential to understand what efforts they have made previously and if they currently have any other team members or freelancers solely working on acquiring links. This will prevent you from duplicating any former or existing link building efforts.&nbsp;<\/p>\n\n\n\n<p>It is also crucial to understand if your client has used any potentially risky link acquisition methods in the past that could negatively impact your SEO efforts moving forward.&nbsp;<\/p>\n\n\n\n<p>Performing a <a href=\"https:\/\/ahrefs.com\/blog\/backlink-audit\/\">backlink audit<\/a> with every new client you take on is always a good idea if you\u2019re hired as a general SEO consultant. This won\u2019t likely apply to you if you\u2019re hired for a particular task, such as creating content plans or solely working on technical SEO.<\/p>\n\n\n\n<p>It always makes things easier to know how much cleanup you need to do and how much potential risk there is if the client tells you about being involved in <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-scheme\">link schemes<\/a>, for example.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1908\" height=\"956\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-4.png\" alt=\"Questions about link building\" class=\"wp-image-154731\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-4.png 1908w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-4-680x341.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-4-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-4-1536x770.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-4-400x200.png 400w\" sizes=\"auto, (max-width: 1908px) 100vw, 1908px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>So there you have it. In all, 23 SEO questions to ask clients that are broken down into six sections in a template you can use repeatedly. Be sure to <a href=\"https:\/\/docs.google.com\/document\/d\/11kveEjmhmSU_K3XvkpVK7OcirW3hjn24TkEGedobwJY\/copy\">make a copy<\/a> and customize it to your brand and services so that it\u2019s ready for your next client.<\/p>\n\n\n\n<p>Making sure you use every opportunity to set yourself up for success is a crucial part of building long-lasting relationships with clients. The first part is having tools available to onboard new clients quickly and easily.<\/p>\n\n\n\n<p>Of course, this is just a guide on what to walk through with a client on their first or second call. You can customize the template based on your focus and&nbsp;needs.&nbsp;<\/p>\n\n\n\n<p>Think we\u2019ve missed something or have any questions? Ping me <a href=\"https:\/\/twitter.com\/seowithjenny\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After working with a number of SEO agencies and as a freelancer, I\u2019ve found that asking the right questions at the start of a (potential) cooperation is key to getting started with a successful campaign quickly and easily. We\u2019re going<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":179,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[438],"class_list":["post-154713","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>23 SEO Questions to Ask New Clients + Questionnaire Template<\/title>\n<meta name=\"description\" content=\"Asking a client the right questions is key. Here are 23 questions to qualify and get started on working with new SEO clients.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-client-questionnaire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"23 SEO Questions to Ask New Clients + Questionnaire Template\" \/>\n<meta property=\"og:description\" content=\"Ask the right things.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-client-questionnaire\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-10T05:08:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T05:08:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3.png\" \/>\n<meta name=\"author\" content=\"Jenny Abouobaia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Ask the right things.\" \/>\n<meta name=\"twitter:creator\" content=\"@seowithjenny\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-client-questionnaire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-client-questionnaire\\\/\"},\"author\":{\"name\":\"Jenny Abouobaia\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/57bb28187ee8ce2da7814cc3aa8a07c4\"},\"headline\":\"23 SEO Questions to Ask New Clients + Questionnaire Template\",\"datePublished\":\"2023-03-10T05:08:20+00:00\",\"dateModified\":\"2023-03-10T05:08:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-client-questionnaire\\\/\"},\"wordCount\":1171,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-client-questionnaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/23-seo-questions-to-ask-new-by-jenny-abouobaia-general-seo-1.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-client-questionnaire\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-client-questionnaire\\\/\",\"name\":\"23 SEO Questions to Ask New Clients + Questionnaire Template\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-client-questionnaire\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-client-questionnaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/image1-3.png\",\"datePublished\":\"2023-03-10T05:08:20+00:00\",\"dateModified\":\"2023-03-10T05:08:24+00:00\",\"description\":\"Asking a client the right questions is key. 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