{"id":154657,"date":"2023-03-09T01:27:01","date_gmt":"2023-03-09T06:27:01","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=154657"},"modified":"2025-12-18T08:54:30","modified_gmt":"2025-12-18T13:54:30","slug":"types-of-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/types-of-keywords\/","title":{"rendered":"8 Most Important Types of Keywords for SEO (And How to Find&nbsp;Them)"},"content":{"rendered":"\n<div class=\"intro-txt\">We\u2019ll take a look at the types of organic keywords everyone interested in SEO should know.<\/div>\n\n\n\n<p>If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-155370\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_1-1.png\" alt=\"Most important types of keywords - cheat sheet.\" width=\"1600\" height=\"3192\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_1-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_1-1-213x425.png 213w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_1-1-768x1532.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_1-1-770x1536.png 770w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_1-1-1027x2048.png 1027w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>\n\n\n\n<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Seed keywords\" data-section=\"seed-keywords\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">1. Seed keywords&nbsp;<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>If lucrative keywords are the output of keyword research, seed keywords are the&nbsp;input.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1608\" height=\"1232\" class=\"wp-image-154683\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-3.png\" alt=\"Using seed keyword in Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-3.png 1608w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-3-555x425.png 555w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-3-768x588.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-3-1536x1177.png 1536w\" sizes=\"auto, (max-width: 1608px) 100vw, 1608px\">\n<figcaption class=\"wp-element-caption\">In this example, \u201cshoes\u201d is the seed keyword generating millions of keyword ideas in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">How to&nbsp;find<\/h3>\n<p>\n\n<\/p>\n<p>There are a lot of ways you can come up with good seed keywords:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Brainstorming&nbsp;<\/li>\n\n\n\n<li>Investigating competitors\u2019 keywords&nbsp;<\/li>\n\n\n\n<li>Looking at website navigation menus<\/li>\n\n\n\n<li>Observing language people use on social media&nbsp;<\/li>\n<li>Using AI like ChatGPT, Claude, or built-in AI in Ahrefs\u2019 Keywords Explorer&nbsp;<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189826\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/ai-in-keywords-explorer.png\" alt=\"ai in keywords explorer\n\n\" width=\"1600\" height=\"992\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/ai-in-keywords-explorer.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/ai-in-keywords-explorer-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/ai-in-keywords-explorer-768x476.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/ai-in-keywords-explorer-1536x952.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<ul><\/ul>\n<p>\n\n<\/p>\n<p>And more.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Let\u2019s do a quick example. Say you want to start a food blog. You come to a competitor\u2019s blog to look for ideas, and you find a recipe for \u201cvegan meatballs.\u201d You can write a similar recipe or use that as a seed keyword to find out if people search for any variations of the dish. Here are a few you\u2019ll find in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"1452\" class=\"wp-image-154686\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-3-1.jpg\" alt=\"Parent Topics in Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-3-1.jpg 1792w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-3-1-525x425.jpg 525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-3-1-768x622.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-3-1-1536x1245.jpg 1536w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\"><\/figure>\n<p>\n\n<\/p>\n<p>In our other resources, you will find more great seed keyword sources with detailed instructions:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seed-keywords\/\">Seed Keywords: What Are They &amp; 7 Actionable Ways to Find&nbsp;Them<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/advanced-keyword-research\/#4-identify-uncommon-seeds\">Advanced Keyword Research: 5 Tips for Finding Untapped Keywords<\/a> (see chapter #4: identifying uncommon seed keywords)&nbsp;<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-choose-keywords-for-seo\/\">Choosing Keywords For SEO<\/a> (see chapter #1 for more on seed keywords)<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Keywords by search intent\" data-section=\"keywords-by-search-intent\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">2. Keywords by search intent<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">Search intent<\/a> is the reason behind the search query (i.e., keyword). It\u2019s what people expect to find by using a keyword in a search engine.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Roughly speaking, we can differentiate four basic types of intent keywords:&nbsp;<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Informational<\/strong> \u2013 The searcher is looking for information, e.g., \u201cwho invented the&nbsp;mouse.\u201d&nbsp;<\/li>\n\n\n\n<li><strong>Navigational<\/strong> \u2013 The intent is to find a specific website, e.g., \u201cfacebook login.\u201d&nbsp;<\/li>\n\n\n\n<li><strong>Commercial<\/strong> <strong>investigation<\/strong> \u2013 The searcher wants to buy a specific product but needs to do more research, e.g., \u201cahrefs review.\u201d&nbsp;<\/li>\n\n\n\n<li><strong>Transactional<\/strong> \u2013 Pure buying mode, e.g., \u201cbuy iphone 14.\u201d<\/li>\n<li><strong>Local&nbsp;<\/strong>- The searcher wants to find products and services in a specific area, usually nearby.&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>On top of that, we\u2019ve got so-called high-intent keywords that indicate the user is close to making a purchase; commercial investigation and transactional keywords combined.<\/p>\n<p>\n\n<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Note<\/div><div class=\"recommendation-content\">Search intent is not a feature of the keyword but a feature of the SERP. Categorizing keywords by search intent is common, but it\u2019s not <em>entirely<\/em> technically correct. This means that search intent can change over time, and search engines can show a SERP with mixed intent (aka fractured intent).&nbsp;\n<p>\n\n<\/p>\n<p>The more general the keyword, the more likely it is to show a mixed intent SERP. For example, if you Google \u201ccoffee,\u201d you will see nearby coffee shops, a couple of big coffee brands, and articles on coffee. Check out our <a href=\"https:\/\/www.youtube.com\/watch?v=KGm17ERgqTw\">guide on mixed search intent<\/a> to learn&nbsp;more.<\/p><\/div><\/div>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">How to&nbsp;find&nbsp;<\/h3>\n<p>\n\n<\/p>\n<p>You can use modifier words. Here are a few&nbsp;ideas:<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2172\" class=\"wp-image-154676\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_2.png\" alt=\"Keyword modifiers by search intent\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_2-313x425.png 313w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_2-768x1043.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_2-1131x1536.png 1131w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_2-1509x2048.png 1509w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<p>In <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer, <\/a>it\u2019s even simpler. You can just use the built-in search intent filters.<\/p>\n<p>\n\n<\/p>\n<ol class=\"wp-block-list\">\n<li>Enter a seed keyword<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report&nbsp;<\/li>\n\n\n\n<li>Click on the <strong>Intents<\/strong> filter and choose an intent type&nbsp;<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189824\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/intent-filters.jpg\" alt=\"Intent filters\n\" width=\"1834\" height=\"1336\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/intent-filters.jpg 1834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/intent-filters-583x425.jpg 583w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/intent-filters-768x559.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/intent-filters-1536x1119.jpg 1536w\" sizes=\"auto, (max-width: 1834px) 100vw, 1834px\"><\/p>\n<p>\n\n\n\n<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">Make sure to look at the SERPs and see if you can match the search intent for the keyword. You can check the SERPs right in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> by clicking on the SERP icon and using our <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">guide for optimizing for search intent<\/a>.&nbsp;\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1120\" class=\"wp-image-154690\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-3.jpg\" alt=\"Viewing SERPs right in Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-3.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-3-680x381.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-3-768x430.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-3-1536x861.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Long-tail keywords (topical and supporting)\" data-section=\"long-tail-keywords\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">3. Long-tail keywords (topical and supporting)<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Long-tail keywords are search queries that get a small number of searches per&nbsp;month.<\/p>\n<p>\n\n<\/p>\n<p>They\u2019ve got their name from the so-called search demand curve. For any topic, the most popular searches are the short-tails (also called the fat heads or the head terms), followed by the middle, and lastly the long-tails.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1782\" class=\"wp-image-154678\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_3.png\" alt=\"Search demand curve\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_3-382x425.png 382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_3-768x855.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_3-1379x1536.png 1379w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<p>Targeting long-tail keywords is a common tactic in&nbsp;SEO:&nbsp;<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>They\u2019re less competitive than the short- or middle-tail (however, not all long-tail keywords are easy to rank&nbsp;for).&nbsp;<\/li>\n\n\n\n<li>There are lots of&nbsp;them.<\/li>\n\n\n\n<li>They are usually specific; you can attract visitors with specific intent.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">How to&nbsp;find<\/h3>\n<p>\n\n<\/p>\n<p>There are two types of long-tail keywords.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>There are topical long-tail keywords, which are topics in themselves. And there are supporting long-tail keywords, which are less popular ways of searching for the topical ones.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>It\u2019s an important difference because it only makes sense to target topical long-tail keywords. Here\u2019s an easy way to memorize it: think of them as sets and subsets.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2060\" class=\"wp-image-154679\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_4.png\" alt=\"Topical keywords vs. supporting keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_4.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_4-330x425.png 330w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_4-768x989.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_4-1193x1536.png 1193w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_4-1591x2048.png 1591w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<p>So here\u2019s how to find topical long-tail keywords in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>:&nbsp;<\/p>\n<p>\n\n<\/p>\n<ol class=\"wp-block-list\">\n<li>Enter a broad&nbsp;topic<\/li>\n\n\n\n<li>Go to the<strong> Matching terms<\/strong> report<\/li>\n\n\n\n<li>Set the <strong>Volume<\/strong> and <strong>Traffic Potential<\/strong> filters to a maximum of&nbsp;300&nbsp;<\/li>\n\n\n\n<li>Browse keywords by <strong>Parent Topics<\/strong>&nbsp;<\/li>\n<\/ol>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1216\" class=\"wp-image-154692\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-2.png\" alt=\"How to find topical long-tail keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-2-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-2-768x467.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-2-1536x934.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<p>\n\n<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">If you don\u2019t find interesting keywords, try increasing the volume and Traffic Potential. There is no \u201cofficial\u201d volume threshold for long-tail keywords. It\u2019s largely dependent on the industry. The more search demand the head term has, the longer the \u201ctail.\u201d<\/div><\/div>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Low-competition keywords\" data-section=\"low-competition-keywords\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">4. Low-competition keywords&nbsp;<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Low-competition keywords, or low-hanging keywords, are the keywords that are typically easier to rank&nbsp;for.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Their claim to fame is that they can give faster results in the short term, so they are often recommended to new websites without a strong link profile.&nbsp;<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">How to&nbsp;find<\/h3>\n<p>\n\n<\/p>\n<p>The easiest way to find low-competition keywords is to use an SEO tool featuring a difficulty score. At Ahrefs, we simply call it Keyword Difficulty (KD).&nbsp;<\/p>\n<p>\n\n<\/p>\n<ol class=\"wp-block-list\">\n<li>Enter a seed keyword<\/li>\n\n\n\n<li>Go to the<strong> Matching terms<\/strong> report&nbsp;<\/li>\n\n\n\n<li>Set the <strong>KD<\/strong> filter to max&nbsp;20&nbsp;<\/li>\n<\/ol>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1308\" class=\"wp-image-154693\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-2.jpg\" alt=\"How to find low-competition keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-2.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-2-650x425.jpg 650w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-2-768x503.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-2-1536x1005.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<p>\n\n<\/p>\n<p>This method will filter out keywords that are dominated by pages with a lot of backlinks. However, there is still a possibility that some of the keywords with low KD will be tougher to rank because of:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Popular brands on the&nbsp;SERP.<\/li>\n\n\n\n<li>High content quality from competitors.&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>You can further refine that list by using the \u201cLowest DR\u201d filter by inputting your site\u2019s DR. This will show you if websites with your DR or lower already rank in the top 10 or top&nbsp;five.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1294\" height=\"566\" class=\"wp-image-154695\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-2.png\" alt=\"&quot;Lowest DR&quot; filter in Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-2.png 1294w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-2-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-2-768x336.png 768w\" sizes=\"auto, (max-width: 1294px) 100vw, 1294px\"><\/figure>\n<p>\n\n<\/p>\n<p>A special kind of low-competition keywords are newly trending keywords. You can find them before your competition does by sorting results by Growth Rate (choose form 3-12 month period) and limiting the keyword difficulty to something not too hard, say \u201c30\u201d. Finally look at the search volume graph to double check a steady growth trajectory.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189827\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/how-to-find-trending-keywords-.jpg\" alt=\"how to find trending keywords\" width=\"2606\" height=\"1200\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/how-to-find-trending-keywords-.jpg 2606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/how-to-find-trending-keywords--680x313.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/how-to-find-trending-keywords--768x354.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/how-to-find-trending-keywords--1536x707.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/how-to-find-trending-keywords--2048x943.jpg 2048w\" sizes=\"auto, (max-width: 2606px) 100vw, 2606px\"><\/p>\n<p>There are different modes of this filter that allow you do dive even deeper:<\/p>\n<ul>\n<li><strong>Linear growth<\/strong>: Demand increases steadily over time at a consistent rate\u2014ideal for building long-term content around stable, growing topics.<\/li>\n<li><strong>Exponential growth<\/strong>: Demand starts off slow but then surges rapidly\u2014perfect for catching viral trends early.<\/li>\n<li><strong>S-curve growth<\/strong>: Demand builds gradually, takes off quickly, then levels out as the market saturates\u2014useful for identifying trends entering their peak&nbsp;phase.<\/li>\n<li><strong>Damped growth<\/strong>: Demand spikes early but quickly loses momentum and flattens\u2014helps you avoid investing in fading trends.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189828\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/trend-types.png\" alt=\"trend types\n\" width=\"1676\" height=\"966\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/trend-types.png 1676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/trend-types-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/trend-types-768x443.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/trend-types-1536x885.png 1536w\" sizes=\"auto, (max-width: 1676px) 100vw, 1676px\"><\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/low-competition-keywords\/\">How to Find Low-Competition Keywords for&nbsp;SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">Keyword Difficulty: How to Estimate Your Chances to Rank<\/a>&nbsp;&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Niche keywords\" data-section=\"niche-keywords\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">5. Niche keywords&nbsp;<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Niche keywords are clear and specific topics that appeal to relatively small, often specialized parts of a given market.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>They tend to be easier to rank for. And because of their specificity, they can be high-intent ones. In other words, each niche keyword can send you small but highly qualified traffic in a short time. Put together, they can be a pillar of a <a href=\"https:\/\/www.investopedia.com\/terms\/l\/long-tail.asp\">long-tail business<\/a> (selling low volumes of rare&nbsp;items).&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Example keyword: \u201cvegan baby soap.\u201d It\u2019s got a low search volume, but it\u2019s very specific. And this product is probably quite rare. So there\u2019s a high chance that the searcher will be in the market for such a product. Plus, it should be quite easy to rank&nbsp;for.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"888\" class=\"wp-image-154697\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-4.png\" alt=\"Niche keyword example with low volume and low difficulty\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-4-680x302.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-4-768x341.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-4-1536x682.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">How to&nbsp;find<\/h3>\n<p>\n\n<\/p>\n<p>Niche keywords are similar to long-tail keywords. However, niche keywords are not only about search demand. There\u2019s a market aspect to it, so you\u2019ll need to spend more time researching the actual thing the keyword stands for.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>For example, this keyword has traffic potential but doesn\u2019t denote an existing product. It\u2019s a misspelling.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"695\" class=\"wp-image-154696\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-4.png\" alt=\"Fake niche keyword\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-4-680x236.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-4-768x267.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-4-1536x534.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<p>\n\n<\/p>\n<p>To solve this, you can use a couple of ideas for refining your keyword list. Here\u2019s an example:&nbsp;<\/p>\n<p>\n\n<\/p>\n<ol class=\"wp-block-list\">\n<li>First, enter a seed keyword.<\/li>\n\n\n\n<li>Set the <strong>Volume<\/strong> and <strong>Traffic Potential<\/strong> filter to something low. For my example, \u201csoap,\u201d the volume of 500 is quite&nbsp;low.&nbsp;<\/li>\n\n\n\n<li>Use modifier keywords that refer to use cases, segments, or features. For instance: \u201calternative,\u201d \u201cfor,\u201d \u201csubstitute,\u201d \u201cvegan,\u201d \u201cfree.\u201d<\/li>\n<\/ol>\n<p>\n\n<\/p>\n<p>And this is how we discover a niche for consumers who don\u2019t want their soap to have a fragrance.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"1320\" class=\"wp-image-154698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-2.png\" alt=\"Niche topic example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-2.png 1408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-2-453x425.png 453w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-2-768x720.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\"><\/figure>\n<p>\n\n<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/find-niche-keywords\/\">How to Find Niche Keywords for SEO in 3 Steps<\/a>&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Branded and unbranded keywords\" data-section=\"branded-and-unbranded-keywords\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">6. Branded and unbranded keywords&nbsp;<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Ranking for non-branded keywords allows you to attract people who are searching for products or services related to your business but may not necessarily know your&nbsp;brand.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Ranking for branded keywords allows you to attract people who are specifically searching for information about your company.<\/p>\n<p>\n\n<\/p>\n<p>To illustrate the difference:<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2366\" class=\"wp-image-154680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_5.png\" alt=\"Branded vs. unbranded keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_5-287x425.png 287w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_5-768x1136.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_5-1039x1536.png 1039w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_5-1385x2048.png 1385w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">How to&nbsp;find<\/h3>\n<p>Simply use the intents filter in Ahrefs\u2019 Keywords Explorer. It works for branded and unbranded keywords.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189831\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/intent-filters-1.jpg\" alt=\"intent filters\n\" width=\"1834\" height=\"1340\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/intent-filters-1.jpg 1834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/intent-filters-1-582x425.jpg 582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/intent-filters-1-768x561.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/intent-filters-1-1536x1122.jpg 1536w\" sizes=\"auto, (max-width: 1834px) 100vw, 1834px\"><\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Your competitors' keywords\" data-section=\"your-competitiors-keywords\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">7. Your competitors\u2019 keywords&nbsp;<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Who wouldn\u2019t want to see their competitors\u2019 keywords? Among many reasons, those keywords are a goldmine of topics for your own&nbsp;site.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>When you know a competitor\u2019s keywords, you&nbsp;can:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Target the same keywords.&nbsp;<\/li>\n\n\n\n<li>Use your competitor\u2019s keywords as seed keywords for research.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">How to&nbsp;find<\/h3>\n<p>\n\n<\/p>\n<p>There are two&nbsp;ways.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>First, you can go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, paste your competitor\u2019s URL, and go to the <strong>Organic keywords <\/strong>report.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"923\" class=\"wp-image-154703\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-4.png\" alt=\"Organic keywords report in Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-4-680x314.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-4-768x355.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-4-1536x709.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<p>\n\n<\/p>\n<p>From there, you can use filters to refine the keywords list. For example, low-competition keywords or keywords containing specific words.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>You can also view the competitors\u2019 keywords where you don\u2019t rank. Ahrefs\u2019 Competitive Analysis tool will find them for you in a few clicks&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189823\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/competitive-analysis.png\" alt=\"Competitive analysis\n\" width=\"1646\" height=\"1030\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/competitive-analysis.png 1646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/competitive-analysis-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/competitive-analysis-768x481.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/competitive-analysis-1536x961.png 1536w\" sizes=\"auto, (max-width: 1646px) 100vw, 1646px\"><\/p>\n<p>\n\n\n\n<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">Your market competitors are not necessarily the same as your organic competitors. So if you want to see who else ranks for your keywords, use the <strong>Organic competitors<\/strong> report. Besides a list of domains, you will see keywords that you share and keywords where you don\u2019t&nbsp;rank.\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1046\" class=\"wp-image-154706\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-1.png\" alt=\"Organic competitors report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-1-680x356.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-1-768x402.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-1-1536x804.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Primary and secondary keywords\" data-section=\"primary-and-secondary-keywords\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">8. Primary and secondary keywords&nbsp;<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>The primary keyword is the main topic of a page. It\u2019s also the single keyword to optimize a page for or, in other words, the reason to do keyword research in the first&nbsp;place.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Secondary keywords are keywords closely related to the primary keyword that you\u2019re targeting with your&nbsp;page.<\/p>\n<p>\n\n<\/p>\n<p>To illustrate, if the primary keyword is the title of the book, you can use secondary keywords as subtopics.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1688\" class=\"wp-image-154681\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_6.png\" alt=\"Primary vs. secondary keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_6.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_6-403x425.png 403w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_6-768x810.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_6-1456x1536.png 1456w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">How to&nbsp;find<\/h3>\n<p>\n\n<\/p>\n<p>To find good primary keywords, you need to do proper keyword research. Your primary keywords should:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Have search traffic potential.<\/li>\n\n\n\n<li>Show search intent you can align&nbsp;with.<\/li>\n\n\n\n<li>Have business potential or other value to your website.<\/li>\n\n\n\n<li>Be within your ranking capabilities (most of the&nbsp;time).&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>See our full<a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\"> guide on keyword research<\/a> to learn all the details.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Finding secondary keywords depends on your primary keywords (as these are related). You can use the <strong>Related terms<\/strong> report in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"1010\" class=\"wp-image-154707\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-5.png\" alt=\"Related terms report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-5.png 1492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-5-628x425.png 628w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-5-768x520.png 768w\" sizes=\"auto, (max-width: 1492px) 100vw, 1492px\">\n<figcaption class=\"wp-element-caption\">Make sure to enable the \u201cTop 10\u201d toggle.<\/figcaption>\n<\/figure>\n<p>\n\n\n\n<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-many-seo-keywords\/\">How Many SEO Keywords Should a Page Really Target?<\/a>&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p>\n\n<\/p>\n<p>Those are the eight important types of keywords. Here are a few types that are just worth knowing:&nbsp;<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Zero-volume keywords<\/strong> \u2013 If you see an interesting keyword with 0 search volume, it may still be worth targeting if you think its popularity is going to soar or it has high business value to your website (more in <a href=\"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/\">our take on zero-volume keywords<\/a>).&nbsp;<\/li>\n\n\n\n\n\n<li><strong>LSI keywords<\/strong> \u2013 A <a href=\"https:\/\/ahrefs.com\/blog\/lsi-keywords\/\">myth of the SEO industry<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Meta keywords<\/strong> \u2013 Worth knowing that <a href=\"https:\/\/ahrefs.com\/blog\/meta-keywords\/\">they are no longer used by Google<\/a> to rank&nbsp;pages.&nbsp;<\/li>\n\n\n\n<li><strong>Paid keywords<\/strong> \u2013 Typically, not used for SEO, but worth knowing if you\u2019re running paid search ads. You can learn more about their types in this <a href=\"https:\/\/ahrefs.com\/blog\/ppc-marketing\/\">guide to PPC<\/a>.<\/li>\n<\/ul>\n<p>If you\u2019re an Ahrefs user, make sure to check out the <strong>Presets<\/strong> section to uncover even more keyword types, including:<\/p>\n<ul>\n<li><strong>Top to bottom funne<\/strong>l. Helps target users based on their stage in the <a href=\"https:\/\/ahrefs.com\/blog\/buyers-journey\/\">customer journey<\/a>.<\/li>\n<li><strong>Ecommerce<\/strong>. These keywords are geared toward online product discovery and purchases.<\/li>\n<li><strong>News<\/strong>. This preset identifies keywords related to trending or current events.<\/li>\n<li><strong>Newly discovered<\/strong>. These are keywords Ahrefs recently picked up from its database updates. Ideal for staying ahead of competitors.<\/li>\n<li><strong>Audience-specific keywords<\/strong> (based on demographics, professions, etc.). Helps find keywords that certain groups of people are likely to search for, like: marketers, women, students, parents, etc.<\/li>\n<li><strong>Seasonal<\/strong>. Good for creating a <strong data-start=\"2452\" data-end=\"2472\">content calendar<\/strong> that aligns with predictable search trends.<\/li>\n<li>And more!&nbsp;<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189825\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/keyword-presets.jpg\" alt=\"Keyword presets\n\" width=\"2604\" height=\"1184\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/keyword-presets.jpg 2604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/keyword-presets-680x309.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/keyword-presets-768x349.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/keyword-presets-1536x698.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/keyword-presets-2048x931.jpg 2048w\" sizes=\"auto, (max-width: 2604px) 100vw, 2604px\"><\/p>\n<p>\n\n<\/p>\n<p>Got questions or comments? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a> or <a href=\"http:\/\/%40mako@seocommunity.social\/\">Mastodon<\/a>.&nbsp;<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.&nbsp; &nbsp; Seed keywords are words<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[412],"class_list":["post-154657","post","type-post","status-publish","format-standard","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Most Important Types of Keywords for SEO (And How to Find Them)<\/title>\n<meta name=\"description\" content=\"If you want your content to rank, you must have the right keywords. These are the eight most important types.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Most Important Types of Keywords for SEO (And How to Find Them)\" \/>\n<meta property=\"og:description\" content=\"Keywords everyone interested in SEO should know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-09T06:27:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T13:54:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"3192\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Keywords everyone interested in SEO should know.\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"8 Most Important Types of Keywords for SEO (And How to Find&nbsp;Them)\",\"datePublished\":\"2023-03-09T06:27:01+00:00\",\"dateModified\":\"2025-12-18T13:54:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/\"},\"wordCount\":2265,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/8-most-important-types-of-keywords-by-mateusz-makosiewicz-keyword-research-1.jpg\",\"articleSection\":[\"Keyword Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/\",\"name\":\"8 Most Important Types of Keywords for SEO (And How to Find Them)\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/types-of-keywords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/types-of-keywords_1-1.png\",\"datePublished\":\"2023-03-09T06:27:01+00:00\",\"dateModified\":\"2025-12-18T13:54:30+00:00\",\"description\":\"If you want your content to rank, you must have the right keywords. 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