{"id":154580,"date":"2023-03-09T21:38:20","date_gmt":"2023-03-10T02:38:20","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=154580"},"modified":"2023-03-09T21:38:23","modified_gmt":"2023-03-10T02:38:23","slug":"marketing-automation-tools","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/marketing-automation-tools\/","title":{"rendered":"Marketing Automation Tools (That Save You&nbsp;Time)"},"content":{"rendered":"\n<div class=\"intro-txt\">Marketing automation tools improve the efficiency of your business by automating boring, repetitive tasks, meaning you can focus on more important things.<\/div>\n\n\n\n<p>Here are my (and the Ahrefs team\u2019s) top tools that help you work smarter\u2014not harder.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. SEO marketing automation tools\" data-section=\"seo-marketing-automation-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">1. SEO marketing automation tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Many SEOs dream of automating their business, but how much of SEO can you <em>actually<\/em> automate?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a&nbsp;look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ahrefs\u2019 Site&nbsp;Audit&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1916\" height=\"994\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-1-1.jpg\" alt=\"Ahrefs' Site Audit homepage \n\" class=\"wp-image-154608\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-1-1.jpg 1916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-1-1-680x353.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-1-1-768x398.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-1-1-1536x797.jpg 1536w\" sizes=\"auto, (max-width: 1916px) 100vw, 1916px\"><\/figure>\n\n\n\n<p>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> saves you time by running scheduled crawls of your website on a daily, weekly, or monthly basis.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To schedule a crawl, simply click on <strong>+ New project.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-3.png\" alt=\"New project, via Ahrefs' Site Audit\n\" class=\"wp-image-154610\" width=\"569\" height=\"207\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-3.png 758w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-3-680x248.png 680w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While your website is being crawled, click on the cog in the right-hand corner, then click on <strong>Edit settings.<\/strong><\/li>\n\n\n\n<li>You should then see the below screen where you can schedule your crawls.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-1.png\" alt=\"Site Audit scheduling settings\n\" class=\"wp-image-154612\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-1.png 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-1-680x244.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image23-1-768x275.png 768w\" sizes=\"auto, (max-width: 1394px) 100vw, 1394px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">You can run scheduled <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> crawls on Ahrefs for free if you have Google Search Console access (using <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>).<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ahrefs Alerts<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/alerts\">Ahrefs Alerts<\/a> allow you to track how your brand is mentioned online as well as tracking your website\u2019s backlinks. Manually tracking alerts is not an efficient use of anyone\u2019s time. So you should set this&nbsp;up.<\/p>\n\n\n\n<p>Here\u2019s how you do&nbsp;it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on <strong>More<\/strong> in the top navigation<\/li>\n\n\n\n<li>Click on <strong>Alerts<\/strong> in the drop-down menu<\/li>\n\n\n\n<li>Select where you want to send alerts for <strong>Backlinks<\/strong>, <strong>New keywords,<\/strong> or <strong>Mentions<\/strong><\/li>\n\n\n\n<li>Click on <strong>+ New&nbsp;alert<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"1056\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-4.png\" alt=\"Alert settings, via Ahrefs Alerts\n\" class=\"wp-image-154613\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-4.png 1074w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-4-432x425.png 432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-4-768x755.png 768w\" sizes=\"auto, (max-width: 1074px) 100vw, 1074px\"><\/figure>\n\n\n\n<p>Here\u2019s an example of me setting up an automated alert to track backlinks for ahrefs.com.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1770\" height=\"496\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-4.png\" alt=\"Backlinks alerts, via Ahrefs Alerts\n\" class=\"wp-image-154614\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-4.png 1770w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-4-680x191.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-4-768x215.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-4-1536x430.png 1536w\" sizes=\"auto, (max-width: 1770px) 100vw, 1770px\"><\/figure>\n\n\n\n<p>If you want to go further and track specific changes to a website, you can use a tool like <a href=\"https:\/\/visualping.io\/\">Visualping<\/a> to do&nbsp;this.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"1380\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-1.png\" alt=\"Visualping homepage \n\" class=\"wp-image-154615\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-1.png 972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-1-299x425.png 299w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image24-1-768x1090.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\"><\/figure>\n\n\n\n<p>My colleague, <a href=\"https:\/\/ahrefs.com\/blog\/author\/michal-pecanek\/\">Michal Pec\u00e1nek<\/a>, uses Visualping. Here\u2019s what he likes about&nbsp;it:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>Visualping keeps track of changes on any webpage. You plug in a competitor\u2019s URL, set up alerts, and you\u2019ll be updated on any website changes.<\/em><\/p>\n\n\n\n<p><em>My favorite functionality: Getting inspired by UX and CRO tweaks on competitors\u2019 websites.<\/em><\/p>\n\n\n\n<p><em>I\u2019ve made a lot of decisions based on website monitoring. Generally, the most common use case for any marketer is getting inspired by how your competitors try to squeeze more out of every visitor to their website.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Michal Pec\u00e1nek\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/MichalPecanek_2x.webp\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Michal Pec\u00e1nek,<\/span> <span class=\"quote-author-job\">SEO &amp; Marketing Educator<\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">Use this tool to monitor any changes to your <a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\">robots.txt<\/a> or <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-sitemap\/\">sitemap.xml<\/a> files. If you work on a large site where multiple stakeholders can edit these files, then this can be useful for tracking changes.<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Automate SEO reports<\/h3>\n\n\n\n<p>SEO reporting can be a pain, but it doesn\u2019t have to be that way. Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">Google Looker Studio integration<\/a> helps automate your SEO reports.<\/p>\n\n\n\n<p>With it, you can schedule PDF reports on the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your website\u2019s site performance.<\/li>\n\n\n\n<li>Your competitor\u2019s site performance.&nbsp;<\/li>\n\n\n\n<li>Your keyword rankings.<\/li>\n\n\n\n<li>Your website\u2019s technical performance.<\/li>\n<\/ul>\n\n\n\n<p>If you set up these reports, you can automate keyword rank tracking, site auditing, competitor tracking, and monitoring of your website\u2019s performance.<\/p>\n\n\n\n<p>These reports usually take a couple of hours to put together if done manually.&nbsp;<\/p>\n\n\n\n<p>If each report takes about four hours to put together from scratch, it could save you ~16 hours per month by automating it.&nbsp;<\/p>\n\n\n\n<p>You can schedule these reports as \u201cweekly\u201d or \u201cdaily\u201d with a single click.&nbsp;<\/p>\n\n\n\n<p>If we take the example of the daily report, you will save ~480 hours of work in 30&nbsp;days.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automate SEO team and task management<\/h3>\n\n\n\n<p>When it comes to team and task management, each SEO team has its own&nbsp;way.<\/p>\n\n\n\n<p>Here\u2019re some options that can help you automate many aspects of task management:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/monday.com\/\"><strong>Monday<\/strong><\/a> \u2013 Automate workflows.<\/li>\n\n\n\n<li><a href=\"http:\/\/wrike.com\"><strong>Wrike<\/strong><\/a> \u2013 Automate tasks and projects.<\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/\"><strong>ClickUp<\/strong><\/a> \u2013 Automate your consistent processes.<\/li>\n<\/ul>\n\n\n\n<p>Although these tools have a certain degree of automation straight out of the box, there are more agency-focused tools.&nbsp;<\/p>\n\n\n\n<p>An example of this is <a href=\"https:\/\/productive.io\/\">Productive.io<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1115\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-1.png\" alt=\"Productive.io homepage\n\" class=\"wp-image-154617\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-1-680x379.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-1-768x428.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image25-1-1536x857.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This tool is a one-stop-shop for organizing your agency\u2019s activities and automating things that would be done through several tools otherwise.<\/p>\n\n\n\n<p>Within the platform, you&nbsp;can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track your team members\u2019 time.<\/li>\n\n\n\n<li>Track their&nbsp;tasks.&nbsp;<\/li>\n\n\n\n<li>Track the profitability of your agency.<\/li>\n\n\n\n<li>Track your team\u2019s utilization rate.<\/li>\n\n\n\n<li>Add team documentation.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Although the above can be achieved with multiple platforms and spreadsheets, having everything in one place is refreshing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automate meeting scheduling<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1053\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-1.png\" alt=\"Calendly homepage\n\" class=\"wp-image-154618\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-1-680x358.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-1-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image22-1-1536x809.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>For SEOs who work with many clients, a lot of time will be spent scheduling remote meetings with them. This can be a pain point if you have a lot of meetings throughout the week\u2014and the time quickly adds&nbsp;up.<\/p>\n\n\n\n<p><a href=\"https:\/\/calendly.com\/\">Calendly<\/a> is a scheduling platform that makes it easier to book meetings for the organizer and the invitee.&nbsp;<\/p>\n\n\n\n<p>You can embed the scheduling widget on your website or include it within your signature.&nbsp;<\/p>\n\n\n\n<p>It also has integrations with Stripe and PayPal, meaning you can automatically charge for your consultation time\u2014another time-saver.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Social media marketing automation tools\" data-section=\"social-media-marketing-automation-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Social media marketing automation tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>It\u2019s no secret that there are millions of active users on social networks.&nbsp;<\/p>\n\n\n\n<p>But reaching the right audience on social media can still be a challenge. Marketing automation tools can help you reach&nbsp;them.<\/p>\n\n\n\n<p>One particular \u201ctime hog\u201d in social media is posting. Luckily, there are a number of tools that can help automate this process and speed things up.<\/p>\n\n\n\n<p>I caught up with <a href=\"https:\/\/ahrefs.com\/blog\/author\/rebecca-liew\/\">Rebecca Liew<\/a>, who heads social media here at Ahrefs, to see what her favorite social media automation tools&nbsp;are.<\/p>\n\n\n\n<p>Here\u2019s what she had to&nbsp;say:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>I\u2019d personally recommend Typefully and Hypefury. \u2026Typefully\u2019s good for customizing simple images, setting up auto-RTs, creating and scheduling threads.<\/em><\/p>\n\n\n\n<p><em>Hypefury has content prompts, which I like. Also the auto-RT function and ability to create polls (which Typefully doesn\u2019t have).<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Rebecca Liew\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/RebeccaLiew_2x.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Rebecca Liew,<\/span> <span class=\"quote-author-job\">Social Media Manager <a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>These are the tools Rebecca recommends:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Typefully<\/h3>\n\n\n\n<p><a href=\"https:\/\/typefully.com\/\">Typefully<\/a> allows you to schedule tweets, track engagement, and improve tweets using&nbsp;AI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"788\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-2.png\" alt=\"Typefully homepage\n\" class=\"wp-image-154619\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-2.png 1246w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-2-672x425.png 672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image20-2-768x486.png 768w\" sizes=\"auto, (max-width: 1246px) 100vw, 1246px\"><\/figure>\n\n\n\n<p>One of the cool things about Typefully is that it integrates with Zapier\u2014allowing you to automate some of the mundane tasks around posting tweets on Twitter.<\/p>\n\n\n\n<p>Here are a few examples of the type of automations you can&nbsp;run:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1898\" height=\"1064\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2.jpg\" alt=\"Automation integrations example, via typefully.com\n\" class=\"wp-image-154620\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2.jpg 1898w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2-680x381.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2-768x431.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2-1536x861.jpg 1536w\" sizes=\"auto, (max-width: 1898px) 100vw, 1898px\"><\/figure>\n\n\n\n<p>These automations are no-code, meaning you don\u2019t need any development experience to integrate with other platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hypefury<\/h3>\n\n\n\n<p><a href=\"https:\/\/hypefury.com\/\">Hypefury<\/a> describes itself as your own personal assistant and helps you grow your audience by utilizing auto-retweets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"942\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-3.png\" alt=\"Hypefury homepage\n\" class=\"wp-image-154622\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-3.png 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-3-606x425.png 606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-3-768x538.png 768w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\"><\/figure>\n\n\n\n<p>One of the cool features of this tool is that you can convert your tweets into Instagram posts automatically.<\/p>\n\n\n\n<p>Like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5.gif\" alt=\"Hypefury tweet to Instagram, via hypefury.com\n\" class=\"wp-image-154624\"><\/figure>\n\n\n\n<p>If you regularly post on both platforms, this can be a time-saver for your business.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Email marketing automation tools\" data-section=\"email-marketing-automation-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Email marketing automation tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>With <a href=\"https:\/\/mailchimp.com\/en-gb\/marketing-glossary\/email-marketing\/\">332.2 billion emails sent <\/a>daily, email is still a great way to reach your customers. Websites send out regular newsletters using email marketing automation tools to make the process easier.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mailchimp<\/h3>\n\n\n\n<p>One of the most popular tools out there for automating email is <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1058\" height=\"836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16.png\" alt=\"Mailchimp homepage\n\" class=\"wp-image-154625\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16.png 1058w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-538x425.png 538w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-768x607.png 768w\" sizes=\"auto, (max-width: 1058px) 100vw, 1058px\"><\/figure>\n\n\n\n<p>Mailchimp allows you to do a lot. With its automation features, you can automate the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcoming new subscribers with an&nbsp;email<\/li>\n\n\n\n<li>Encouraging online reviews<\/li>\n\n\n\n<li>Sending emails to shoppers who abandon their&nbsp;carts<\/li>\n\n\n\n<li>Celebrating your customers\u2019 birthdays<\/li>\n\n\n\n<li>Collecting customer feedback<\/li>\n\n\n\n<li>Emailing tagged customers&nbsp;<\/li>\n\n\n\n<li>Automating order confirmation emails<\/li>\n\n\n\n<li>Automating post-sale promotions to drive customer loyalty<\/li>\n\n\n\n<li>Promoting cross-sells<\/li>\n\n\n\n<li>Split-testing subject lines<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1386\" height=\"824\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-2.jpg\" alt=\"Mailchimp customer automation journey builder, via mailchimp.com\n\" class=\"wp-image-154627\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-2.jpg 1386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-2-680x404.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-2-768x457.jpg 768w\" sizes=\"auto, (max-width: 1386px) 100vw, 1386px\"><\/figure>\n\n\n\n<p>Once you have run your campaign, you can then analyze the performance of the campaign and understand how many clicks and opens your newsletter got.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mailshake<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-2.jpg\" alt=\"Mailshake homepage\n\" class=\"wp-image-154628\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-2.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-2-680x391.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-2-768x441.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-2-1536x882.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Another email marketing automation option is <a href=\"https:\/\/mailshake.com\/\">Mailshake<\/a>. It\u2019s a platform that allows you to automate your outreach. If you operate a lead-based business, then you may find this tool particularly useful.<\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor your lead status, email opens, and clicks for every&nbsp;email&nbsp;<\/li>\n\n\n\n<li>Understand which part of your sequence is converting<\/li>\n\n\n\n<li>A\/B test emails, follow-ups, and campaigns<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Saleshandy<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"948\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-1.jpg\" alt=\"Saleshandy homepage \n\" class=\"wp-image-154629\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-1-680x322.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-1-768x364.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image21-1-1536x728.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.saleshandy.com\/\">Saleshandy<\/a> helps you scale your cold outreach. This means that you can utilize features such as creating 26 variations of your emails to work out what works best for your audience.<\/p>\n\n\n\n<p>It has a number of features you can use to improve your lead management:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn email finder<\/li>\n\n\n\n<li>Email tracker<\/li>\n\n\n\n<li>Auto follow-up<\/li>\n\n\n\n<li>Email sequences<\/li>\n<\/ul>\n\n\n\n<p>If you are interested in A\/B testing your emails, this may be a useful tool in your arsenal.<\/p>\n\n\n\n<p>Further recommendations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/convertkit.com\/\"><strong>ConvertKit<\/strong><\/a> \u2013 Allows you to build automated subscriber journeys visually.<\/li>\n\n\n\n<li><a href=\"https:\/\/customer.io\/\"><strong>Customer.io<\/strong><\/a> \u2013 Customer engagement platform that enables you to send newsletters to segments of customers.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. AI marketing automation tools\" data-section=\"ai-marketing-automation-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">4. AI marketing automation tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>AI marketing tools are incredibly popular right now. But how much can you rely on them to assist you in automating your marketing efforts?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ChatGPT<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1824\" height=\"1192\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-2.jpg\" alt=\"ChatGPT homepage\n\" class=\"wp-image-154630\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-2.jpg 1824w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-2-650x425.jpg 650w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-2-768x502.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-3-2-1536x1004.jpg 1536w\" sizes=\"auto, (max-width: 1824px) 100vw, 1824px\"><\/figure>\n\n\n\n<p>My colleague, <a href=\"https:\/\/ahrefs.com\/blog\/author\/si-quan-ong\/\">Si Quan Ong<\/a>, recently wrote about <a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-for-seo\">ChatGPT<\/a>. It isn\u2019t strictly a marketing automation tool, but it can help save you a significant amount of&nbsp;time.&nbsp;<\/p>\n\n\n\n<p>I caught up with him to see what he had to say about&nbsp;it:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>You can use it to do almost anything: create code, rewrite your sentences, give you ideas, etc. I think of it as my creative partner. I use it to see if I\u2019m missing out on anything in my content.&nbsp;<\/em><\/p>\n\n\n\n<p><em>However, just because it writes in such a confident and authoritative manner doesn\u2019t mean it\u2019s always correct. Be sure to fact-check everything ChatGPT creates; it\u2019s known to invent quotes, citations, and&nbsp;more.<\/em><\/p>\n\n\n\n<p><em>Finally, ChatGPT can\u2019t give you original ideas. So that\u2019s still down to your hard work and creativity.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Si Quan Ong\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/SiQuanOng_2x.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Si Quan Ong,<\/span> <span class=\"quote-author-job\">SEO &amp; Marketing Educator <a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">Check out <a href=\"https:\/\/ahrefs.com\/blog\/author\/sam-oh\/\">Sam Oh\u2019s<\/a> video to understand the best and worst cases for ChatGPT in&nbsp;SEO.\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-59hspsryvmk\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-59hspsryvmk\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/59hsPSrYvmk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/59hsPSrYvmk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/openai.com\/blog\/chatgpt\/\">ChatGPT\u2019s<\/a> functionality is wide-ranging. But unless you use the API, it will still be a semi-automated process.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Grammarly&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1808\" height=\"1244\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-5.jpg\" alt=\"Grammarly homepage\" class=\"wp-image-154631\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-5.jpg 1808w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-5-618x425.jpg 618w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-5-768x528.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-5-1536x1057.jpg 1536w\" sizes=\"auto, (max-width: 1808px) 100vw, 1808px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/grammarly.com\/\">Grammarly<\/a> is an AI-powered writing assistant that provides helpful recommendations, semi-automating the process of proofreading your content for&nbsp;you.<\/p>\n\n\n\n<p>Although you can proofread content using tools like ChatGPT, Grammarly provides a more familiar interface for content writers to interact with.<\/p>\n\n\n\n<p>AI tools can help speed up your marketing efforts, but it\u2019s worth noting that, as we have seen above, they are not 100% automated and still require your&nbsp;input.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">To keep up to date on the latest AI automation tools, you can search for them on websites like <a href=\"https:\/\/www.producthunt.com\/search?q=ai\">Product Hunt<\/a> or <a href=\"https:\/\/www.futurepedia.io\/\">Futurepedia<\/a>, which are updated regularly with new&nbsp;tools.<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. CRM automation tools\" data-section=\"crm-automation-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">5. CRM automation tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Customer relationship management (CRM) tools help you to monitor and track communications. It\u2019s a big database where you can keep track of your leads and their status.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HubSpot<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1834\" height=\"1292\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-3.jpg\" alt=\"HubSpot homepage\n\" class=\"wp-image-154633\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-3.jpg 1834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-3-603x425.jpg 603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-3-768x541.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-3-1536x1082.jpg 1536w\" sizes=\"auto, (max-width: 1834px) 100vw, 1834px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a> is one of the most popular CRM automation tools\u2014particularly for marketing teams. It is one of the more traditional marketing automation tools on the&nbsp;list.<\/p>\n\n\n\n<p>The level of automation you get with HubSpot depends on the plan you are on. But you can use it to set up webhooks, trigger internal notifications when a contact takes action, and ensure follow-ups with automated task reminders.<\/p>\n\n\n\n<p>For some businesses, they may find that they don\u2019t need a CRM. But for those that do, a tool like this can be an invaluable way to streamline customer interactions.&nbsp;<\/p>\n\n\n\n<p>The integrations that HubSpot has with other tools make it a popular choice for many businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pipedrive<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1454\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-3.png\" alt=\"Pipedrive CRM platform homepage \n\" class=\"wp-image-154634\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-3-584x425.png 584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-3-768x559.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-3-1536x1117.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.pipedrive.com\/\">Pipedrive<\/a> is a CRM that sends you automatic reminders and notifications that help keep track of your sales funnel.<\/p>\n\n\n\n<p>Here are some of the key features of Pipedrive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual sales funnel<\/li>\n\n\n\n<li>Activity reminders<\/li>\n\n\n\n<li>Lead segmentation<\/li>\n\n\n\n<li>Detailed reporting<\/li>\n\n\n\n<li>Web forms<\/li>\n\n\n\n<li>Revenue forecasting<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Advertising automation tools\" data-section=\"advertising-automation-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Advertising automation tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The placing, optimizing, and monitoring of your paid search ads can often take&nbsp;time.&nbsp;<\/p>\n\n\n\n<p>Luckily, many tools are available now that automate and manage almost all of the process of setting up your PPC campaigns.<\/p>\n\n\n\n<p>These are some of my favorite tools for paid advertising automation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adbot<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1254\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-3.png\" alt=\"Adbot homepage\n\" class=\"wp-image-154636\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-3-677x425.png 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-3-768x482.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-3-1536x964.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/myadbot.com\/\">Adbot<\/a> is an ads bidding software package that places and optimizes Google and Bing ads for small businesses.<\/p>\n\n\n\n<p>Its main selling point is that it\u2019s cheaper than using an agency or a freelancer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optmyzr<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"887\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-4-1.jpg\" alt=\"Optmyzr homepage\" class=\"wp-image-154638\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-4-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-4-1-680x302.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-4-1-768x341.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-4-1-1536x682.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.optmyzr.com\/\">Optmyzr<\/a> is a tool that speeds up optimization and helps you get maximum performance from your ad campaigns. It\u2019s primarily targeted at agencies and enterprise businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Opteo<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-2.png\" alt=\"Opteo homepage\" class=\"wp-image-154639\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-2-603x425.png 603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-2-768x541.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-2-1536x1082.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/opteo.com\/\">Opteo<\/a> helps improve the performance of your Google Ads campaigns by providing smart recommendations that drive conversions.<\/p>\n\n\n\n<p>Features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage keywords<\/li>\n\n\n\n<li>Improve ad creative<\/li>\n\n\n\n<li>Optimize bids<\/li>\n\n\n\n<li>Exclude bad traffic<\/li>\n\n\n\n<li>Detect errors<\/li>\n\n\n\n<li>Manage shopping ads<\/li>\n\n\n\n<li>Monitor performance and budgets<\/li>\n\n\n\n<li>Explore segments<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1211\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-3.png\" alt=\"Opteo performance dashboard \n\" class=\"wp-image-154641\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-3-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-3-768x465.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-3-1536x931.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Customer communication automation tools\" data-section=\"customer-communication-automation-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Customer communication automation tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Providing an easy way for customers to contact your business is important and something most customers have come to expect from a website.<\/p>\n\n\n\n<p>At Ahrefs, we use two primary platforms for automating customer interactions and feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Intercom&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"956\" height=\"596\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-2.png\" alt=\"Intercom homepage\n\" class=\"wp-image-154643\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-2.png 956w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-2-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-2-768x479.png 768w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.intercom.com\/\">Intercom<\/a> is a live chat platform where customers connect with our team daily to ask questions. Using a platform like Intercom enables companies such as Ahrefs to automate parts of our customer interactions.<\/p>\n\n\n\n<p>Anna Ignatenko, head of Ahrefs\u2019 customer support team, had this to say about Intercom.<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>What we in our team like about Intercom is that it is a comprehensive and constantly developing system for all types of customer support services.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Automated tools\/bots help us in different ways as well: Some get all the needed information from a customer to help the support agent resolve the issue faster; some route a user to get the needed piece of information; some help to answer customer\u2019s question(s) without the human input at&nbsp;all.<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Anna Ignatenko\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/anna-i.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Anna Ignatenko,<\/span> <span class=\"quote-author-job\">Head of Customer Support <a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Canny<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"740\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26.png\" alt=\"Canny roadmap, via canny.io\n\" class=\"wp-image-154644\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26.png 2000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-768x284.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image26-1536x568.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/canny.io\/\">Canny.io<\/a> is another helpful product feedback platform that Ahrefs uses to organize, analyze, and automate parts of the customer feedback process.&nbsp;<\/p>\n\n\n\n<p>It\u2019s handy for businesses in the SaaS space, as it allows customers to upvote or downvote proposed changes to a product or service.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Small marketing tasks may seem manageable initially. But if you do them regularly enough, the time quickly adds&nbsp;up.&nbsp;<\/p>\n\n\n\n<p>Using tools that automate your marketing efforts lets you focus on higher-priority tasks, making your business more efficient and ultimately more profitable.<\/p>\n\n\n\n<p>Got more questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on Twitter<\/a>. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are my (and the Ahrefs team\u2019s) top tools that help you work smarter\u2014not harder. Many SEOs dream of automating their business, but how much of SEO can you actually automate?&nbsp; Let\u2019s take a&nbsp;look. Ahrefs\u2019 Site&nbsp;Audit&nbsp; Ahrefs\u2019 Site Audit saves<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[437],"class_list":["post-154580","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation Tools (That Save You Time)<\/title>\n<meta name=\"description\" content=\"Marketing automation tools help automate boring, repetitive tasks, saving you time and letting you focus on things that matter more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/marketing-automation-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation Tools (That Save You Time)\" \/>\n<meta property=\"og:description\" content=\"Work smart, not hard.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/marketing-automation-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-10T02:38:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T02:38:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-1-1.jpg\" \/>\n<meta name=\"author\" content=\"Chris Haines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Work smart, not hard.\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_at_b449\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-automation-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-automation-tools\\\/\"},\"author\":{\"name\":\"Chris Haines\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/9afb394ccc6e0e19c199d26984a8b0b2\"},\"headline\":\"Marketing Automation Tools (That Save 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