{"id":154413,"date":"2023-03-05T21:12:33","date_gmt":"2023-03-06T02:12:33","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=154413"},"modified":"2025-12-18T08:33:12","modified_gmt":"2025-12-18T13:33:12","slug":"eeat-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/eeat-seo\/","title":{"rendered":"E-E-A-T: How to Build Trust and Boost Web &amp; AI Visibility"},"content":{"rendered":"<div class=\"intro-txt\">\n<p>Google\u2019s E-E-A-T framework is how the search engine decides which websites to trust and show to users. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness\u2014four qualities that Google looks for when deciding if your content is worth ranking.<\/p>\n<\/div>\n\n\n\n<p>Think of it like this: if you needed medical advice, would you trust someone who actually lived through a health condition (Experience), has medical training (Expertise), is recognized by other doctors (Authoritativeness), and runs a legitimate medical practice (Trustworthiness)? That\u2019s exactly how Google thinks about websites.<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn exactly what each part of E-E-A-T means, why Google cares about it, and most importantly, how to demonstrate these qualities on your website.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is E-E-A-T?\" data-section=\"what-is-eeat\">\n<h2><a id=\"post-191728-_wujeqe25uj73\"><\/a>What is&nbsp;EEAT?<\/h2>\n<\/div><\/div>\n\n\n\n<p>EEAT is an acronym of a framework Google uses to evaluate content quality. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness.<\/p>\n\n\n\n<p>The EEAT framework comes from Google\u2019s <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">Search Quality Rater Guidelines<\/a>, a handbook used by human reviewers to judge how good search results are. Their feedback doesn\u2019t directly set a page\u2019s ranking, but it\u2019s used as training data that guides and improves Google\u2019s search algorithms.<\/p>\n\n\n\n<p>Google originally launched it as E-A-T in 2014 and added \u201cExperience\u201d in December 2022 to prioritize content rooted in first-hand knowledge\u2014like actually using a product, visiting a place, or living through a situation. This change downplays generic, recycled content and rewards unique insights based on real-world experience.<\/p>\n\n\n\n<p>Over the years, the framework has evolved from being merely a secondary guideline to becoming the primary standard that determines the visibility of content, both in regular search results and in AI-driven results (<a href=\"https:\/\/ahrefs.com\/blog\/google-ai-overviews\/\">Google\u2019s AI Overviews<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-mode\/\">AI Mode<\/a>).<\/p>\n\n\n\n<p>Basically, Google is trying to make sure that for queries like \u201ctylenol autism\u201d the user sees authoritative, trusted sources instead of personal opinion or a site trying to hack their way onto our screens.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1967\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno.png\" alt=\" A screenshot of Google search results for &quot;tylenol autism,&quot; showing authoritative sources like the FDA, Nature, and the White House ranking at the top, illustrating Google's E-E-A-T framework in action.\" class=\"wp-image-191729\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno-768x738.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno-1536x1475.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why EEAT matters for SEO\" data-section=\"why-eeat-matters-for-seo\">\n<h2><a id=\"post-191728-_i4uttjycfgzc\"><\/a>Why EEAT matters for&nbsp;SEO<\/h2>\n<\/div><\/div>\n\n\n\n<p>Google looks at experience, expertise, authority, and trustworthiness signals when judging content. Content that shows credibility not only ranks higher but also builds user trust, keeping people engaged and coming back. And while EEAT isn\u2019t a direct ranking factor, it guides Google\u2019s quality raters and influences how search results are shaped.<\/p>\n\n\n\n<p>Lack of EEAT is thought to be why many health and life-related websites dropped like a stone in August 2018 when Google rolled out its now infamous <a href=\"https:\/\/ahrefs.com\/google-algorithm-updates\">\u201cmedic\u201d update<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"601\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-line-graph-showing-a-websites-organic-traffic.png\" alt=\" A line graph showing a website's organic traffic plummeting in August 2018, which illustrates the negative impact of a Google update on a site with low E-E-A-T.\" class=\"wp-image-191730\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-line-graph-showing-a-websites-organic-traffic.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-line-graph-showing-a-websites-organic-traffic-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-line-graph-showing-a-websites-organic-traffic-768x288.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-line-graph-showing-a-websites-organic-traffic-1536x577.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"599\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-second-line-graph-demonstrating-a-sharp-decline.png\" alt=\"A second line graph demonstrating a sharp decline in a website's high organic traffic during the August 2018 Google &quot;medic&quot; update, further emphasizing the importance of E-E-A-T.\" class=\"wp-image-191731\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-second-line-graph-demonstrating-a-sharp-decline.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-second-line-graph-demonstrating-a-sharp-decline-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-second-line-graph-demonstrating-a-sharp-decline-768x288.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-second-line-graph-demonstrating-a-sharp-decline-1536x575.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Because many of these sites had almost no EEAT in the first place, traffic dropped when the core update rolled out, and Google\u2019s ability to algorithmically detect EEAT improved.<\/p>\n\n\n\n<p>It\u2019s quite clear that Google takes E-E-A-T seriously, so building it into your content is one of the best ways to grow and protect your visibility, especially for sensitive areas like health or finance, where trust really matters.<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/websites-that-tried-to-fool-google\/\">10 Websites That Tried to Fool Google (And Failed)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The four pillars of EEAT\" data-section=\"the-four-pillars-of-eeat\">\n<h2><a id=\"post-191728-_7w1o8kj289uv\"><\/a>The four pillars of&nbsp;EEAT<\/h2>\n<\/div><\/div>\n\n\n\n<p>Let\u2019s break down what Google really means by each piece of the EEAT framework.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191728-_5bs09ukmh52m\"><\/a>Experience: the authenticity standard<\/h3>\n\n\n\n<p>Experience in EEAT is about the extent to which content creators demonstrate necessary first-hand, real-world involvement with their&nbsp;topic.<\/p>\n\n\n\n<p>How to demonstrate experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share authentic stories, case studies, and lessons learned from mistakes or successes.<\/li>\n\n\n\n<li>Use original images, videos, or audio that show direct engagement.<\/li>\n\n\n\n<li>Share your personal experience with the subject on an \u201cabout\u201d page and even link to your social media profiles if they provide additional evidence<\/li>\n<\/ul>\n\n\n\n<p>The key idea is that firsthand experience makes a source more trustworthy. For example, <a href=\"https:\/\/toms3d.org\/\">Thomas Sanladerer<\/a> keeps his credibility in the 3D printing space because he personally tests every printer he reviews and shows proof of it\u2014something that can\u2019t be replaced by secondhand knowledge.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"729\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-close-up-view-of-a-hand-carefully-connecting-wir.png\" alt=\"A close-up view of a hand carefully connecting wires inside a 3D printer, showcasing direct involvement with the product.\" class=\"wp-image-191732\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-close-up-view-of-a-hand-carefully-connecting-wir.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-close-up-view-of-a-hand-carefully-connecting-wir-680x248.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-close-up-view-of-a-hand-carefully-connecting-wir-768x280.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-close-up-view-of-a-hand-carefully-connecting-wir-1536x560.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>For example, you can lead your content with a note about how it was created. A section like this is the perfect spot for demonstrating firsthand experience, just like Wirecutter has been practicing for&nbsp;years.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"362\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-wirecutter-review-where-the-t.png\" alt=\" A screenshot from a Wirecutter review where the text highlights their extensive, real-world testing of phone mounts, including driving as a Lyft driver, to demonstrate experience.\" class=\"wp-image-191733\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-wirecutter-review-where-the-t.png 1110w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-wirecutter-review-where-the-t-680x222.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-wirecutter-review-where-the-t-768x250.png 768w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\"><\/figure>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n<p>The fact that the author of the page needs to demonstrate experience doesn\u2019t mean that the owner of the website has to. You can still demonstrate experience on topics where you don\u2019t personally have it by inviting guest authors.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191728-_rat4smd3ygg1\"><\/a>Expertise: demonstrating verifiable knowledge<\/h3>\n\n\n\n<p>Expertise refers to the creator\u2019s level of skill and deep knowledge in their specific field.<\/p>\n\n\n\n<p>How to demonstrate expertise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detailed author credentials and biography pages.<\/li>\n\n\n\n<li>In-depth, comprehensive content that goes beyond surface-level summaries.<\/li>\n\n\n\n<li>Links to authoritative sources and original research to substantiate your claims (internal links matter, too).<\/li>\n\n\n\n<li>Cite experts in your content when appropriate.<\/li>\n\n\n\n<li>Organize content into <a href=\"https:\/\/ahrefs.com\/blog\/topic-clusters\/\">topical clusters<\/a> to show depth and consistency on key subjects.<\/li>\n<\/ul>\n\n\n\n<p>Key distinctions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YMYL (Your Money or Your Life) topics<\/strong> require formal expertise (medical degrees for health advice, certified expertise for financial guidance).<\/li>\n\n\n\n<li><strong>Non-YMYL topics<\/strong> can rely on \u201ceveryday expertise\u201d gained through extensive practice and demonstrated knowledge.<\/li>\n<\/ul>\n\n\n\n<p>Healthline is a strong example of expertise in action. Every article is fact-checked, many are reviewed by doctors, and they even keep a changelog to show when edits and updates are&nbsp;made.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"964\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-healthline-article-on-concussi.jpg\" alt=\"A screenshot from a Healthline article on concussions, with a highlighted box indicating that the content was medically reviewed by a doctor to demonstrate expertise.\" class=\"wp-image-191734\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-healthline-article-on-concussi.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-healthline-article-on-concussi-680x320.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-healthline-article-on-concussi-768x362.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-healthline-article-on-concussi-1536x723.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1572\" height=\"1484\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-the-revision-history-for-a-health.png\" alt=\" A screenshot of the revision history for a Healthline article, showing that it is regularly updated and fact-checked by experts, which builds trust and demonstrates expertise. \" class=\"wp-image-191735\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-the-revision-history-for-a-health.png 1572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-the-revision-history-for-a-health-450x425.png 450w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-the-revision-history-for-a-health-768x725.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-the-revision-history-for-a-health-1536x1450.png 1536w\" sizes=\"auto, (max-width: 1572px) 100vw, 1572px\"><\/figure>\n\n\n\n<p>It\u2019s worth noting the difference between experience and expertise. Expertise is about knowledge and skills. Naturally, to gain that, you also need experience. But:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It doesn\u2019t work the other way around. Experience alone doesn\u2019t make you an expert.<\/li>\n\n\n\n<li>Experience doesn\u2019t have to come from expertise.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1858\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/an-infographic-from-ahrefs-that-visually-compares.jpg\" alt=\"An infographic from Ahrefs that visually compares &quot;Experience vs. Expertise&quot; using four illustrations: an everyday driver versus a professional race car driver, and a bad driver getting a ticket versus a lawyer.\" class=\"wp-image-191736\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/an-infographic-from-ahrefs-that-visually-compares.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/an-infographic-from-ahrefs-that-visually-compares-366x425.jpg 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/an-infographic-from-ahrefs-that-visually-compares-768x892.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/an-infographic-from-ahrefs-that-visually-compares-1323x1536.jpg 1323w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>If personal experience is fundamental for establishing trust on the topic, the author doesn\u2019t have to be an expert. A gardening enthusiast\u2019s \u201ceveryday expertise\u201d is valuable for plant care advice, but a medical professional\u2019s formal expertise is non-negotiable for health topics.<\/p>\n\n\n\n<p>Google provides a handy list of examples to better understand this nuance (<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">QRG<\/a>, page&nbsp;28):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1486\" height=\"864\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-table-from-googles-guidelines-contrasting-when.jpg\" alt=\"A table from Google's guidelines contrasting when firsthand &quot;Experience&quot; is valuable versus when formal &quot;Expertise&quot; is required for various &quot;Your Money or Your Life&quot; topics like health and finance.\" class=\"wp-image-191737\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-table-from-googles-guidelines-contrasting-when.jpg 1486w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-table-from-googles-guidelines-contrasting-when-680x395.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-table-from-googles-guidelines-contrasting-when-768x447.jpg 768w\" sizes=\"auto, (max-width: 1486px) 100vw, 1486px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191728-_ag4fbkv5agtr\"><\/a>Authoritativeness: building industry reputation<\/h3>\n\n\n\n<p>Authoritativeness means being recognized by others as a trusted go-to source in your field or industry.<\/p>\n\n\n\n<p>Authority is always relative\u2014Tesla is an authority on electric vehicles, but not on SEO best practices.<\/p>\n\n\n\n<p>The goal here is to get more <a href=\"https:\/\/www.youtube.com\/watch?v=E3mDlVutW_o\">quality backlinks<\/a> and mentions from reputable sites. Here are a few ideas on how to achieve that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get more positive online reviews.<\/li>\n\n\n\n<li>Share original insights, a unique perspective, or useful advice that highlight your expertise.<\/li>\n\n\n\n<li>Publish original research or data studies.<\/li>\n\n\n\n<li>Appear on webinars, podcasts, and interviews.<\/li>\n\n\n\n<li>Highlight your company\u2019s achievements through PR.<\/li>\n<\/ul>\n\n\n\n<p>For example, Ahrefs\u2019 original data studies are often referenced across the web, even in answers from AI tools like ChatGPT. This shows how we\u2019ve built a reputation as a trusted source for unique industry data.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"659\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-search-engine-journal-article-ci.png\" alt=\"A screenshot of a Search Engine Journal article citing an &quot;analysis done by Ahrefs,&quot; demonstrating how being referenced by other reputable sites builds authoritativeness.\" class=\"wp-image-191738\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-search-engine-journal-article-ci.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-search-engine-journal-article-ci-680x280.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-search-engine-journal-article-ci-768x316.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-search-engine-journal-article-ci-1536x633.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Another example is the website Best Wallet Hacks, which features an actual <a href=\"https:\/\/wallethacks.com\/as-seen-in\/\">table of contents for press mentions<\/a>. Imagine comparing that with a completely new blog on the same topic no one has heard about\u2014which is more trustworthy?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-websites-press-page-showing-a.png\" alt=\" A screenshot of a website's press page showing a table of contents with links to features, media appearances, and awards, which serves as a signal of authoritativeness.\" class=\"wp-image-191739\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-websites-press-page-showing-a.png 1710w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-websites-press-page-showing-a-680x185.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-websites-press-page-showing-a-768x209.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-websites-press-page-showing-a-1536x419.png 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191728-_7x7xch3cmbgh\"><\/a>Trust: the foundational pillar<\/h3>\n\n\n\n<p>Trust refers to the accuracy, honesty, safety, and reliability of a website and its content.<\/p>\n\n\n\n<p>How to build&nbsp;trust:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear \u201cAbout Us\u201d pages, accessible contact information, and transparent privacy policies.<\/li>\n\n\n\n<li>Fact-checked content, proper citations, and regular updates as needed for the&nbsp;topic.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">HTTPS<\/a> encryption, secure payment processing.<\/li>\n\n\n\n<li>Clear disclosure of sponsored content, genuine customer reviews.<\/li>\n<\/ul>\n\n\n\n<p>Trust is the most important component. A page deemed untrustworthy will have low EEAT regardless of how experienced, expert, or authoritative it appears.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1978\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/an-infographic-illustrating-that-trustworthiness-i.png\" alt=\"An infographic illustrating that Trustworthiness is the most important part of E-E-A-T, depicted as the roof of a temple supported by the pillars of Experience, Expertise, and Authoritativeness.\" class=\"wp-image-191740\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/an-infographic-illustrating-that-trustworthiness-i.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/an-infographic-illustrating-that-trustworthiness-i-344x425.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/an-infographic-illustrating-that-trustworthiness-i-768x949.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/an-infographic-illustrating-that-trustworthiness-i-1242x1536.png 1242w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>For example, citing reliable sources\u2014or even better, backing up your claims with clear evidence\u2014shows expertise, and that expertise builds trust over&nbsp;time.<\/p>\n\n\n\n<p>Moreover, <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">Google says<\/a> content doesn\u2019t need to demonstrate all elements of EEAT to be deemed trustworthy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-snippet-from-googles-guidelines-explaining-tha.png\" alt=\" A snippet from Google's guidelines explaining that while all parts of E-E-A-T contribute to trust, trust itself is the most important element.\" class=\"wp-image-191741\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-snippet-from-googles-guidelines-explaining-tha.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-snippet-from-googles-guidelines-explaining-tha-680x58.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-snippet-from-googles-guidelines-explaining-tha-768x66.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-snippet-from-googles-guidelines-explaining-tha-1536x132.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"YMYL: the high-stakes arena\" data-section=\"ymyl-the-high-stakes-arena\">\n<h2><a id=\"post-191728-_g9cs8cxo0ihi\"><\/a>YMYL: the high-stakes arena<\/h2>\n<\/div><\/div>\n\n\n\n<p>\u201cYour Money or Your Life\u201d topics receive heightened scrutiny because inaccurate information could significantly impact health, financial stability, safety, or happiness.<\/p>\n\n\n\n<p>If a site covering these sensitive topics lacks EEAT, Google may even push it way down in the rankings.<\/p>\n\n\n\n<p>YMYL categories include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Health and safety information.<\/li>\n\n\n\n<li>Financial advice and transactions.<\/li>\n\n\n\n<li>Civic and legal information.<\/li>\n\n\n\n<li>News and current events.<\/li>\n\n\n\n<li>Information about groups of people.<\/li>\n<\/ul>\n\n\n\n<p>Readers (and Google) want to know who\u2019s behind the content, where the information comes from, and that the site is transparent about its authors and organization. That\u2019s why advice on sensitive topics\u2014like health or money\u2014should come from qualified professionals or, at the very least, be reviewed by certified experts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"964\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-an-article-on-a-sensitive-health-t.jpg\" alt=\"A screenshot of an article on a sensitive health topic showing the author's professional credentials and a disclosure statement, demonstrating transparency and expertise for YMYL content.\" class=\"wp-image-191742\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-an-article-on-a-sensitive-health-t.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-an-article-on-a-sensitive-health-t-680x320.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-an-article-on-a-sensitive-health-t-768x362.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-an-article-on-a-sensitive-health-t-1536x723.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What changed in 2024\" data-section=\"what-changed-in-2024\">\n<h2><a id=\"post-191728-_egtyo6fg1679\"><\/a>What changed in&nbsp;2024<\/h2>\n<\/div><\/div>\n\n\n\n<p>E-E-A-T began as a set of quality guidelines, but today it\u2019s central to how content appears in both Google Search and AI-driven results. The March 2024 Core Update reinforced this by folding the <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">Helpful Content System<\/a> into Google\u2019s main ranking algorithm, making E-E-A-T more influential than&nbsp;ever.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1946\" height=\"290\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-google-search-central-document.png\" alt=\"A screenshot from a Google Search Central document highlighting text that explains how its ranking systems use factors related to E-E-A-T to prioritize helpful content.\" class=\"wp-image-191743\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-google-search-central-document.png 1946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-google-search-central-document-680x101.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-google-search-central-document-768x114.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-from-a-google-search-central-document-1536x229.png 1536w\" sizes=\"auto, (max-width: 1946px) 100vw, 1946px\"><\/figure>\n\n\n\n<p>The HCS is essentially Google\u2019s way of scaling EEAT. It uses algorithms to identify and reward content that truly embodies those qualities\u2014content that\u2019s useful, authentic, and written for people.<\/p>\n\n\n\n<p>At the same time, HCS reduces the reach of content created primarily to deceive search engines. That includes mass-produced low-value content (also known as <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#scaled-content\">scaled content abuse<\/a>) and low-quality content that exploits reputable sites\u2019 authority (also known as <a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/11\/site-reputation-abuse\">site reputation abuse<\/a>).<\/p>\n\n\n\n<p>Last but not least, a lack of EEAT can hurt not just one page, but your entire site\u2019s visibility. That\u2019s why <a href=\"https:\/\/ahrefs.com\/blog\/content-pruning\/\">content pruning<\/a>\u2014removing or updating weak, outdated, or low-quality pages\u2014can bring results. By cutting out content that doesn\u2019t meet EEAT standards, you strengthen your site overall and make it easier for high-quality pages to&nbsp;rank.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Is EEAT a ranking factor?\" data-section=\"is-eeat-a-ranking-factor\">\n<h2><a id=\"post-191728-_tq7m5os3zpqq\"><\/a>Is EEAT a ranking factor?<\/h2>\n<\/div><\/div>\n\n\n\n<p>E-E-A-T isn\u2019t a direct <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factor<\/a>, but it indirectly influences rankings in a significant way. As ex-Google Search Liaison Danny Sullivan explained:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Is E-A-T a ranking factor? Not if you mean there\u2019s some technical thing like with speed that we can measure directly. We do use a variety of signals as a proxy to tell if content seems to match E-A-T as humans would assess it. In that regard, yeah, it\u2019s a ranking factor.\u201d <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1182674027166326785?ref_src=twsrc%5Etfw\">October 11,&nbsp;2019<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>Google uses quality rater feedback to identify tangible signals that align with EEAT, then adjusts ranking algorithms accordingly. This means E-E-A-T influences rankings through various measurable proxies rather than as a direct score.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Do websites have an EEAT score?\" data-section=\"do-websites-have-an-eeat-score\">\n<h2><a id=\"post-191728-_a1u5it96pr18\"><\/a>Do websites have an EEAT&nbsp;score?<\/h2>\n<\/div><\/div>\n\n\n\n<p>No, Google does not give your website an EEAT score, just as there was no EAT score originally.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><\/blockquote>\n\n\n\n<p>EAT and YMYL are concepts introduced for Quality Raters to dumb down algorithm concepts. They are not \u2018scores\u2019 used by Google internally. <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a> <a href=\"https:\/\/twitter.com\/methode?ref_src=twsrc%5Etfw\">@methode<\/a> Followup: There is no EAT algorithm.\u2014 Grant Simmons (@simmonet) <a href=\"https:\/\/twitter.com\/simmonet\/status\/1182314876535857152?ref_src=twsrc%5Etfw\">October 10,&nbsp;2019<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>That said, there are still ways to improve your expertise, authoritativeness, and trust in the eyes of Quality Raters\u2014I\u2019ll provide a quick checklist at the end of the article.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Can you measure EEAT?\" data-section=\"can-you-measure-eeat\">\n<h2><a id=\"post-191728-_53bcrgrjwtdy\"><\/a>Can you measure EEAT?<\/h2>\n<\/div><\/div>\n\n\n\n<p>Google doesn\u2019t give sites an official E-E-A-T score, but there are a couple of useful metrics you can track as a proxy to gauge and improve it: backlinks and mentions.<\/p>\n\n\n\n<p>As Google\u2019s Gary Illyes confirmed, EEAT is \u201clargely based on links and mentions on authoritative sites.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I asked Gary about E-A-T. He said it\u2019s largely based on links and mentions on authoritative sites. i.e. if the Washington post mentions you, that\u2019s good. He recommended reading the sections in the QRG on E-A-T as it outlines things well.<a href=\"https:\/\/twitter.com\/methode?ref_src=twsrc%5Etfw\">@methode<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>\u2014 Marie Haynes (@Marie_Haynes) <a href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/966325146968559616?ref_src=twsrc%5Etfw\">February 21,&nbsp;2018<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191728-_6wm2eearq2c3\"><\/a>Backlinks as a proxy for measuring EEAT<\/h3>\n\n\n\n<p>The \u201clinks\u201d mentioned by Gary Illyes are, of course, backlinks, hyperlinks from one website to another. And based on <a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">what we\u2019ve established about the quality of backlinks<\/a>, the more links from unique, authoritative websites on relevant topics, the better.<\/p>\n\n\n\n<p>You can easily track links from unique, authoritative domains by using the \u201cquality links\u201d filter in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-the-ahrefs-site-explorer-dashboard.png\" alt=\"A screenshot of the Ahrefs Site Explorer dashboard, highlighting the backlink profile overview and the filter for &quot;Best links,&quot; used as a proxy for measuring authoritativeness.\" class=\"wp-image-191744\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-the-ahrefs-site-explorer-dashboard.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-the-ahrefs-site-explorer-dashboard-572x425.png 572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-the-ahrefs-site-explorer-dashboard-768x571.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-the-ahrefs-site-explorer-dashboard-1536x1142.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>If you want to see which topics you\u2019ve been mentioned for, go to the Backlinks report and type your chosen topic into the \u201canchor and surrounding text\u201d&nbsp;field.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1093\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/the-backlinks-report-in-ahrefs-demonstrating-how.png\" alt=\"The Backlinks report in Ahrefs, demonstrating how to filter backlinks by anchor and surrounding text to see what topics a website is mentioned for.\" class=\"wp-image-191745\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/the-backlinks-report-in-ahrefs-demonstrating-how.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/the-backlinks-report-in-ahrefs-demonstrating-how-680x363.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/the-backlinks-report-in-ahrefs-demonstrating-how-768x410.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/the-backlinks-report-in-ahrefs-demonstrating-how-1536x820.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Keep in mind, these aren\u2019t official metrics\u2014there\u2019s no such thing as a real E-E-A-T score. They\u2019re just useful guidelines to help you gauge how trustworthy your site&nbsp;looks.<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-191728-_vb4buxt24qrz\"><\/a>Mentions as a proxy for measuring EEAT<\/h3>\n\n\n\n<p>Based on Gary Illyes\u2019 statement, mentions also matter.<\/p>\n\n\n\n<p>To see how many sites mention your brand, search Google for \u201cyour brand\u201d -site:yourdomain.com and click the Tools icon. The results show pages that mention your brand, and by repeating this each month, you can track whether those mentions are increasing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"783\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-google-search-showing-how-to-find-unlinked-brand.jpg\" alt=\"A Google search showing how to find unlinked brand mentions by searching for a brand name and excluding the brand's own domain, with an arrow pointing to the total number of results.\" class=\"wp-image-191746\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-google-search-showing-how-to-find-unlinked-brand.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-google-search-showing-how-to-find-unlinked-brand-680x260.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-google-search-showing-how-to-find-unlinked-brand-768x294.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-google-search-showing-how-to-find-unlinked-brand-1536x587.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>If you want to track this at scale, <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs\u2019 Brand Radar<\/a> can help. You can filter brand mentions by metrics like Domain Rating (DR) or website traffic, which helps you zero in on mentions from more authoritative sites.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your&nbsp;brand.<\/li>\n\n\n\n<li>Go to the Web pages report.<\/li>\n\n\n\n<li>Set filters: -site:[your domain] in the blank input and set minimum DR (Domain Rating) to&nbsp;40.<\/li>\n\n\n\n<li>Sort the results by traffic.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"888\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/the-ahrefs-brand-radar-tool-interface-showing-how.jpg\" alt=\"The Ahrefs Brand Radar tool interface, showing how to track and filter brand mentions from authoritative websites based on metrics like Domain Rating and traffic.\" class=\"wp-image-191747\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/the-ahrefs-brand-radar-tool-interface-showing-how.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/the-ahrefs-brand-radar-tool-interface-showing-how-680x295.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/the-ahrefs-brand-radar-tool-interface-showing-how-768x333.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/the-ahrefs-brand-radar-tool-interface-showing-how-1536x666.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"EEAT vs. AI-generated content\" data-section=\"eeat-vs-ai-generated-content\">\n<h2><a id=\"post-191728-_u4p04y5pxoa7\"><\/a>EEAT vs. AI-generated content<\/h2>\n<\/div><\/div>\n\n\n\n<p>Google\u2019s position on AI content remains consistent:<a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content\"> they reward high-quality content regardless of how it\u2019s produced.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1990\" height=\"372\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-quote-from-googles-documentation-stating-that-t.png\" alt=\"A quote from Google's documentation stating that their focus is on the quality of content, not whether it was produced by a human or AI.\" class=\"wp-image-191748\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-quote-from-googles-documentation-stating-that-t.png 1990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-quote-from-googles-documentation-stating-that-t-680x127.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-quote-from-googles-documentation-stating-that-t-768x144.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-quote-from-googles-documentation-stating-that-t-1536x287.png 1536w\" sizes=\"auto, (max-width: 1990px) 100vw, 1990px\"><\/figure>\n\n\n\n<p>Google doesn\u2019t seem to be bluffing here. In one <a href=\"https:\/\/ahrefs.com\/blog\/ai-generated-content-does-not-hurt-your-google-rankings\/\">study<\/a>, we found that 81.9% of the content ranking in the top 20 results includes some form of AI-generated material. If Google truly prioritized 100% human content, the results would likely reflect that much more strongly.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-pie-chart-showing-that-81-9-of-content-in-the-t.jpg\" alt=\"A pie chart showing that 81.9% of content in the top 20 search results involves some form of AI assistance, with only 13.5% being purely human-created.\" class=\"wp-image-191749\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-pie-chart-showing-that-81-9-of-content-in-the-t.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-pie-chart-showing-that-81-9-of-content-in-the-t-424x425.jpg 424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-pie-chart-showing-that-81-9-of-content-in-the-t-768x770.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-pie-chart-showing-that-81-9-of-content-in-the-t-1532x1536.jpg 1532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-pie-chart-showing-that-81-9-of-content-in-the-t-120x120.jpg 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>So, if you\u2019re using AI to make content, be mindful of how you apply it to ensure the content still reflects expertise, experience, authority, and trust. My advice is&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a real person review every piece of content before publishing.<\/li>\n\n\n\n<li>Add genuine experience and personal insights that AI cannot replicate.<\/li>\n\n\n\n<li>Implement rigorous fact-checking to prevent AI hallucinations.<\/li>\n\n\n\n<li>Use Google\u2019s <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content#get-to-know-e-a-t-and-the-quality-rater-guidelines\">self-assessment guide<\/a> to align content with&nbsp;EEAT.<\/li>\n<\/ul>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-generated-content-does-not-hurt-your-google-rankings\/\">AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Does EEAT matter for Google\u2019s AI Overviews and AI Mode?\" data-section=\"does-eeat-matter-for-googles-ai-overviews-and-ai-mode\">\n<h2><a id=\"post-191728-_nrq86qibap0p\"><\/a>Does EEAT matter for Google\u2019s AI Overviews and AI&nbsp;Mode?<\/h2>\n<\/div><\/div>\n\n\n\n<p>Most likely, yes. AI Overviews and AI Mode just seem to be new ways of showing content that\u2019s ranked using the same principles.<\/p>\n\n\n\n<p>There\u2019s also strong evidence that E-E-A-T principles are built into how Google decides which sources to cite in AI-generated answers.<\/p>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/search-rankings-ai-citations\/\">Our research<\/a> shows that 76% of AI Overview citations come from the top 10 search results, suggesting AI answers inherit traditional E-E-A-T signals (source).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"1835\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-pie-chart-from-an-ahrefs-study-indicating-that-7.png\" alt=\"A pie chart from an Ahrefs study indicating that 76.1% of sources cited in Google's AI Overviews come from pages that already rank in the top 10 search results.\" class=\"wp-image-191750\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-pie-chart-from-an-ahrefs-study-indicating-that-7.png 1488w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-pie-chart-from-an-ahrefs-study-indicating-that-7-345x425.png 345w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-pie-chart-from-an-ahrefs-study-indicating-that-7-768x947.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-pie-chart-from-an-ahrefs-study-indicating-that-7-1246x1536.png 1246w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\"><\/figure>\n\n\n\n<p>More tellingly, the strongest correlations with AI Overview mentions are <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">all off-site authority signals<\/a>: branded web mentions (0.664 correlation), branded anchors (0.527 correlation), and branded search volume (0.392 correlation) (source). In other words, well-known and trusted brands are more likely to stand out and perform better in AI-driven search results.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Does EEAT matter for Google\u2019s AI Overviews and AI Mode?\" data-section=\"does-eeat-matter-for-googles-ai-overviews-and-ai-mode\">\n<h2><a id=\"post-191728-_oqhul66raoi\"><\/a>Does EEAT matter for answers in AI Assistants?<\/h2>\n<\/div><\/div>\n\n\n\n<p>Not exactly. EEAT is a Google-specific framework, so AI assistants like ChatGPT, Claude, or Perplexity don\u2019t literally \u201cuse\u201d it, though Gemini might be an exception since it\u2019s Google\u2019s own product.<\/p>\n\n\n\n<p>That said, AI assistants do have their own ways of evaluating trustworthiness:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retrieval-augmented generation (<\/strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Retrieval-augmented_generation\"><strong>RAG<\/strong><\/a><strong>)<\/strong>. When they need a more accurate answer, assistants search the web in real time. If they pull from Google, chances are the results already reflect Google\u2019s EEAT standards. If they pull from Bing, the results go through Bing\u2019s equivalent system, called <a href=\"https:\/\/blogs.bing.com\/search-quality-insights\/December-2014\/The-Role-of-Content-Quality-in-Bing-Ranking\">Content Quality<\/a>.<\/li>\n\n\n\n<li><strong>Built-in trust filters<\/strong>. Beyond search, large language models apply their own internal checks to decide which sources are trustworthy and relevant enough to include in a response. This may not be as well-documented as EEAT, but you can test it directly by asking the assistants. In practice, the standards they apply end up looking quite similar to EEAT principles.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"870\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-chatgpt-response-outlining-princ.png\" alt=\"A screenshot of a ChatGPT response outlining principles for building online authority that are similar to Google's E-E-A-T, such as being recognized in a niche and showing author expertise.\" class=\"wp-image-191751\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-chatgpt-response-outlining-princ.png 2036w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-chatgpt-response-outlining-princ-680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-chatgpt-response-outlining-princ-768x328.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-a-chatgpt-response-outlining-princ-1536x656.png 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\"><\/figure>\n\n\n\n<p>So while AI assistants don\u2019t explicitly apply EEAT, the content that gets surfaced often aligns with EEAT principles\u2014because it has already passed through search engine quality filters or the model\u2019s own trust mechanisms.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to improve and demonstrate EEAT (cheatsheet)\" data-section=\"how-to-improve-and-demonstrate-eeat-cheatsheet\">\n<h2><a id=\"post-191728-_cihs1s8ut20p\"><\/a>How to improve and demonstrate EEAT (cheatsheet)<\/h2>\n<\/div><\/div>\n\n\n\n<table id=\"tablepress-471\" class=\"tablepress tablepress-id-471 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">One-off tasks<\/th><th class=\"column-2\">Ongoing jobs<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Link all key legal and policy pages (privacy, terms, returns, etc.) in your footer.<\/td><td class=\"column-2\">Refresh key YMYL pages every few months (use an editorial calendar to track updates).<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Include clear company info (address, phone, email) so users can easily identify and contact you.<\/td><td class=\"column-2\">Regularly audit thin or outdated pages\u2014improve them or remove them (see content pruning guide).<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Ensure your entire site is protected with SSL encryption (HTTPS).<\/td><td class=\"column-2\">Add firsthand proof: personal stories, case studies, or original research.<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Add disclosure statements for any affiliate or sponsored content.<\/td><td class=\"column-2\">Back up claims with authoritative sources, expert quotes, or your own&nbsp;data.<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Use schema markup on key pages to help search engines understand your content.<\/td><td class=\"column-2\">Earn and showcase mentions from trusted publications and partners.<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Publish an editorial standards page that explains your fact-checking and corrections process.<\/td><td class=\"column-2\">Build quality backlinks via PR, original research, guest posts, and journalist quotes.<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Have important YMYL pages reviewed by an expert and credit them on the&nbsp;page.<\/td><td class=\"column-2\">Avoid intrusive ads and review ad placements periodically.<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">Link author bios to their LinkedIn or professional profiles.<\/td><td class=\"column-2\">Keep growing and interlinking topical clusters to deepen authority.<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">Showcase awards, certifications, or media mentions with an \u201cAs seen in\u2026\u201d section.<\/td><td class=\"column-2\">Appear on podcasts, webinars, or interviews.<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">Avoid popups that cover content, auto-playing videos with sound, or misleading ad placements. Keep ads clearly labeled.<\/td><td class=\"column-2\">Highlight achievements, awards, press mentions, and reviews.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-471 from cache -->\n\n\n<p>The changes may need some time to take effect. <a href=\"https:\/\/www.searchenginejournal.com\/google-eat\/biggest-misconceptions\/\">According<\/a> to one of the leading experts on EEAT, Lily&nbsp;Ray:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> Google often doesn\u2019t do major reassessments of the overall site quality until the next core update rolls out \u2013 so any work that was done to improve E-A-T might take at least several months to be reassessed.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-191728-_rkfm3if65a7x\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Just like in real life, your website is judged by what you share. A good test for improving EEAT is to ask: \u201cWhy should someone trust this content, the author, and the site?\u201d. If you can\u2019t answer that easily, your site may come across as less trustworthy.<\/p>\n\n\n\n<p>EEAT is more of an ongoing commitment to being the most trustworthy, knowledgeable source in your field rather than a destination you reach once. There are no shortcuts, no quick fixes, and no \u201chacks\u201d that will suddenly boost your E-E-A-T overnight.<\/p>\n\n\n\n<p>What works is consistency: regularly publishing expert content, maintaining transparent communication with your audience, earning recognition, and proving your experience through authentic storytelling. These activities compound over time, creating an unshakeable foundation of digital authority.<\/p>\n\n\n\n<p>Got questions or comments? Let me know on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think of it like this: if you needed medical advice, would you trust someone who actually lived through a health condition (Experience), has medical training (Expertise), is recognized by other doctors (Authoritativeness), and runs a legitimate medical practice (Trustworthiness)? That\u2019s<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[412,336],"class_list":["post-154413","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-E-A-T: How to Build Trust and Boost Web &amp; AI Visibility<\/title>\n<meta name=\"description\" content=\"Experience is the best teacher. It&#039;s also a great asset for ranking on Google Search. We explain why and how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-E-A-T: How to Build Trust and Boost Web &amp; AI Visibility\" \/>\n<meta property=\"og:description\" content=\"Experience is important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-06T02:12:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T13:33:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1967\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz, Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Experience is important.\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/eeat-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"E-E-A-T: How to Build Trust and Boost Web &amp; AI Visibility\",\"datePublished\":\"2023-03-06T02:12:33+00:00\",\"dateModified\":\"2025-12-18T13:33:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\"},\"wordCount\":2975,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/eeat-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/e-e-a-t-how-to-build-trust-and-by-mateusz-makosiewicz-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\",\"name\":\"E-E-A-T: How to Build Trust and Boost Web & AI Visibility\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/eeat-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/eeat-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno.png\",\"datePublished\":\"2023-03-06T02:12:33+00:00\",\"dateModified\":\"2025-12-18T13:33:12+00:00\",\"description\":\"Experience is the best teacher. It's also a great asset for ranking on Google Search. We explain why and how.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/eeat-seo\/#primaryimage\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno.png\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno.png\",\"width\":2048,\"height\":1967,\"caption\":\"A screenshot of Google search results for \\\"tylenol autism,\\\" showing authoritative sources like the FDA, Nature, and the White House ranking at the top, illustrating Google's E-E-A-T framework in action.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\",\"url\":\"https:\/\/ahrefs.com\/blog\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ahrefs.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\/\/ahrefs.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Ahrefs\/\",\"https:\/\/x.com\/ahrefs\",\"https:\/\/www.linkedin.com\/company\/ahrefs\/\",\"https:\/\/www.youtube.com\/c\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c\",\"name\":\"Mateusz Makosiewicz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png8bf90d5a58159ff233b11073a8215049\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png\",\"caption\":\"Mateusz Makosiewicz\"},\"description\":\"Marketing researcher and educator at Ahrefs. Mateusz has over 15 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/\",\"https:\/\/x.com\/m_makosiewicz\"],\"url\":\"https:\/\/ahrefs.com\/blog\/author\/mateusz-makosiewicz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-E-A-T: How to Build Trust and Boost Web & AI Visibility","description":"Experience is the best teacher. It's also a great asset for ranking on Google Search. We explain why and how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/eeat-seo\/","og_locale":"en_US","og_type":"article","og_title":"E-E-A-T: How to Build Trust and Boost Web & AI Visibility","og_description":"Experience is important.","og_url":"https:\/\/ahrefs.com\/blog\/eeat-seo\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2023-03-06T02:12:33+00:00","article_modified_time":"2025-12-18T13:33:12+00:00","og_image":[{"width":2048,"height":1967,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno.png","type":"image\/png"}],"author":"Mateusz Makosiewicz, Joshua Hardwick","twitter_card":"summary_large_image","twitter_description":"Experience is important.","twitter_creator":"@m_makosiewicz","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/eeat-seo\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/eeat-seo\/"},"author":{"name":"Mateusz Makosiewicz","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c"},"headline":"E-E-A-T: How to Build Trust and Boost Web &amp; AI Visibility","datePublished":"2023-03-06T02:12:33+00:00","dateModified":"2025-12-18T13:33:12+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/eeat-seo\/"},"wordCount":2975,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/eeat-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/e-e-a-t-how-to-build-trust-and-by-mateusz-makosiewicz-general-seo.jpg","articleSection":["General SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/eeat-seo\/","url":"https:\/\/ahrefs.com\/blog\/eeat-seo\/","name":"E-E-A-T: How to Build Trust and Boost Web & AI Visibility","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/eeat-seo\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/eeat-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno.png","datePublished":"2023-03-06T02:12:33+00:00","dateModified":"2025-12-18T13:33:12+00:00","description":"Experience is the best teacher. It's also a great asset for ranking on Google Search. We explain why and how.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/eeat-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/eeat-seo\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/a-screenshot-of-google-search-results-for-tyleno.png","width":2048,"height":1967,"caption":"A screenshot of Google search results for \"tylenol autism,\" showing authoritative sources like the FDA, Nature, and the White House ranking at the top, illustrating Google's E-E-A-T framework in action."},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c","name":"Mateusz Makosiewicz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png8bf90d5a58159ff233b11073a8215049","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png","caption":"Mateusz Makosiewicz"},"description":"Marketing researcher and educator at Ahrefs. Mateusz has over 15 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks.","sameAs":["https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/","https:\/\/x.com\/m_makosiewicz"],"url":"https:\/\/ahrefs.com\/blog\/author\/mateusz-makosiewicz\/"}]}},"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/154413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=154413"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/154413\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=154413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=154413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=154413"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=154413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}