{"id":153758,"date":"2023-02-22T01:18:21","date_gmt":"2023-02-22T06:18:21","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=153758"},"modified":"2026-01-06T10:24:54","modified_gmt":"2026-01-06T15:24:54","slug":"chatgpt-for-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/chatgpt-for-seo\/","title":{"rendered":"ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones)"},"content":{"rendered":"\n<div class=\"intro-txt\">I\u2019ll have to admit: ChatGPT is<strong> <\/strong>cool. I don\u2019t think we expected AI to come this far so&nbsp;soon.<\/div>\n\n\n\n<p>But it doesn\u2019t mean every free \u201cChatGPT prompt\u201d ebook you see on Gumroad is the future. Many of the use cases are simply engagement bait.<\/p>\n\n\n\n<p>So in this post, we\u2019ll look at the actual best use cases of ChatGPT for SEO. I\u2019ll also cover cases where you shouldn\u2019t use ChatGPT.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Prefer video?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Here\u2019s Sam Oh on the best and worst cases of ChatGPT for&nbsp;SEO:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-59hspsryvmk\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-59hspsryvmk\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/59hsPSrYvmk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/59hsPSrYvmk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-seo-tools\/\">10 ChatGPT SEO Tools That Help You Rank Higher<\/a><\/p>\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Best use cases\" data-section=\"best-use-cases\">\n\n\n\n<h2 class=\"wp-block-heading\">Best use&nbsp;cases<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here are some of our favorite ChatGPT use cases for SEO that we have found at Ahrefs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Construct regex<\/h3>\n\n\n\n<p>A regular expression (regex) is a sequence of characters used to find patterns within text. For example, the pattern <code>\/b[aeiou]t\/<\/code> will find words like \u201cbat, bet, bit, bot, but\u201d on a&nbsp;page.<\/p>\n\n\n\n<p>If we want to find keywords phrased as a question in <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console (GSC)<\/a>, we can ask ChatGPT:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>What is the regular expression to show matches that contain any of the following words in it: how, what, who, when, where, why, do? These words should be the first word in the&nbsp;match.<\/p>\n<\/blockquote>\n\n\n\n<p>And here\u2019s ChatGPT\u2019s answer:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1392\" height=\"948\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-12.png\" alt=\"Prompt for ChatGPT to create a regular expression\" class=\"wp-image-153772\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-12.png 1392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-12-624x425.png 624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-12-768x523.png 768w\" sizes=\"auto, (max-width: 1392px) 100vw, 1392px\"><\/figure>\n\n\n\n<p>With this answer, we can go to GSC and paste the custom regex with the <strong>Query <\/strong>filter:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1058\" height=\"786\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-4.png\" alt=\"Query filter with custom regex in Google Search Console\" class=\"wp-image-153773\" style=\"width:529px;height:393px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-4.png 1058w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-4-572x425.png 572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-4-768x571.png 768w\" sizes=\"auto, (max-width: 1058px) 100vw, 1058px\"><\/figure>\n\n\n\n<p>Then, we\u2019ll set the <strong>Positions<\/strong> filter to &gt;10 and sort the list in ascending order.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1916\" height=\"1478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33-1.png\" alt=\"Google Search Console Performance report, sorted by positions\" class=\"wp-image-153775\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33-1.png 1916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33-1-551x425.png 551w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33-1-768x592.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33-1-1536x1185.png 1536w\" sizes=\"auto, (max-width: 1916px) 100vw, 1916px\"><\/figure>\n\n\n\n<p>We now have a list of informational keywords we can work on to bring those pages from page two to page one of Google.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> <a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1605238442337632257\">H\/T to Lily Ray<\/a> for sharing this use&nbsp;case.<\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">How to Rank Higher on Google (10 Steps)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create automations<\/h3>\n\n\n\n<p>ChatGPT can write code&nbsp;too.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">ChatGPT can code an entire simple app for&nbsp;you.<\/p>\u2014 Csaba Kissi (@csaba_kissi) <a href=\"https:\/\/twitter.com\/csaba_kissi\/status\/1622238302442033153?ref_src=twsrc%5Etfw\">February 5,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>If you\u2019re tech-savvy, you\u2019ll already see plenty of ways to use this to improve your processes. Here\u2019s a quick example.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re working on a link building<a href=\"https:\/\/ahrefs.com\/blog\/fast-link-building\/\"> campaign<\/a>. You\u2019ve collected the URL, domain, and first and last names of the authors you want to contact. Now you want to find their emails.<\/p>\n\n\n\n<p>The inefficient method is to go through them one by one in a web app or Chrome Extension. The better way would be to code something in <a href=\"https:\/\/www.google.com\/script\/start\/\">App Scripts<\/a> to connect to an email-finding API, like <a href=\"https:\/\/hunter.io\/\">Hunter.io<\/a>.<\/p>\n\n\n\n<p>We can use ChatGPT to write the code. Here\u2019s a sample prompt:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Using Hunter.io\u2019s \u201cEmail Finder\u201d API, write a function called findEmail in Google Appscripts to return a person\u2019s email address. If no email exists, then return \u201cTHEY DON\u2019T WANT TO BE CONTACTED.\u201d I will provide the first name, last name, and domain name. BTW, my API key is [MUTED]. Go!<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1216\" height=\"628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image32.gif\" alt=\"ChatGPT's answer when prompted to create a function for Google App Scripts\" class=\"wp-image-153777\"><\/figure>\n\n\n\n<p>Then, we\u2019ll take the generated code and open App Scripts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, paste in the code, save the file, and go back to the Google Sheets.&nbsp;<\/li>\n\n\n\n<li>In the email column, type in \u201cfindEmail,\u201d open parentheses, click the first name, last name, and the domain.&nbsp;<\/li>\n\n\n\n<li>Then hit&nbsp;enter.&nbsp;<\/li>\n\n\n\n<li>As for the rest of the list, just drag the formula down.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1216\" height=\"632\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6.gif\" alt=\"Finding emails at scale using the generated ChatGPT code in Google Sheets\" class=\"wp-image-153779\"><\/figure>\n\n\n\n<p>This is merely the tip of the iceberg. There are plenty more you can do\u2014for example, SEOs are combining it with Python to do tons of cool&nbsp;stuff:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Playing with the ChatGPT API. Wrote a python script that grabs the top ranking pages for a query, grabs related search terms, feeds all that content to chatGPT and has it create content ideas.  Just a proof of concept. cooler stuff coming soon. <a href=\"https:\/\/twitter.com\/hashtag\/ChatGPT?src=hash&amp;ref_src=twsrc%5Etfw\">#ChatGPT<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/seo?src=hash&amp;ref_src=twsrc%5Etfw\">#seo<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Python?src=hash&amp;ref_src=twsrc%5Etfw\">#Python<\/a> <a href=\"https:\/\/t.co\/ZEOIXczUZt\">pic.twitter.com\/ZEOIXczUZt<\/a><\/p>\u2014 Ryan Jones (@RyanJones) <a href=\"https:\/\/twitter.com\/RyanJones\/status\/1621279103977492482?ref_src=twsrc%5Etfw\">February 2,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/medium.com\/geekculture\/hey-chatgpt-solve-these-coding-tasks-using-python-b2e7482f2c18\">Hey ChatGPT, Automate These Tasks Using Python<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Whip up quick snippets of&nbsp;code<\/h3>\n\n\n\n<p>ChatGPT\u2019s ability to write code means you can use it to quickly create snippets of code, such as <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">schema markup<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"1316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-5.png\" alt=\"Generated schema markup from ChatGPT\" class=\"wp-image-153781\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-5.png 1272w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-5-411x425.png 411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-5-768x795.png 768w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\"><\/figure>\n\n\n\n<p>And <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">hreflang<\/a> snippets:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"1146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-2.png\" alt=\"Generated hreflang code from ChatGPT\" class=\"wp-image-153783\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-2.png 1270w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-2-471x425.png 471w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-2-768x693.png 768w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\"><\/figure>\n\n\n\n<p>More examples in the article below.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hallanalysis.com\/5-powerful-chatgpt-prompts-for-technical-seo\/\">5 Powerful ChatGPT Prompts for Technical SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Write click-worthy titles<\/h3>\n\n\n\n<p>Writing the perfect headline can take longer than you think. So we can use ChatGPT to create click-worthy titles in seconds\u2014and it outperforms human-written titles:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/GaelBreton\/status\/1620330632516898816\n<\/div><\/figure>\n\n\n\n<p>You can use ChatGPT to write click-worthy titles for your blog posts, podcasts, or YouTube videos. For best results, give it a working title.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a sample prompt:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Write 10 click-worthy titles for my blog post on the best marketing books. My working title is Best Marketing Books.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1256\" height=\"880\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-10.png\" alt=\"Titles generated by ChatGPT for a post on best marketing books\" class=\"wp-image-153785\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-10.png 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-10-607x425.png 607w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-10-768x538.png 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\"><\/figure>\n\n\n\n<p>You can also ask ChatGPT to front-load keywords or make your titles sound like someone else. So let\u2019s ask ChatGPT to make the above titles sound like <a href=\"https:\/\/twitter.com\/tferriss\">Tim Ferriss<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1256\" height=\"902\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-6.png\" alt=\"ChatGPT prompt to create article titles that sound like Tim Ferriss\" class=\"wp-image-153787\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-6.png 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-6-592x425.png 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-6-768x552.png 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\"><\/figure>\n\n\n\n<p>Pretty cool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Create quick outlines<\/h3>\n\n\n\n<p>If you like any of the titles ChatGPT suggested, you can ask it to create an outline. I\u2019m sure many SEOs are salivating at the thought of using ChatGPT to create content briefs (or even blog posts\u2014more on that later). But my point is this: think of ChatGPT as your <a href=\"https:\/\/www.animalz.co\/blog\/the-content-cyborg\/\">creative sparring partner<\/a>.&nbsp;<\/p>\n\n\n\n<p>I like #7 from the above example, so let\u2019s ask ChatGPT to expand on&nbsp;it:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1442\" height=\"1784\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-6.png\" alt=\"Generated blog post outline by ChatGPT\" class=\"wp-image-153790\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-6.png 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-6-344x425.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-6-768x950.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-6-1242x1536.png 1242w\" sizes=\"auto, (max-width: 1442px) 100vw, 1442px\"><\/figure>\n\n\n\n<p>It\u2019s a decent outline, but there\u2019s a problem: It\u2019s repetitive. For example, I won\u2019t organize the outline like this. Instead, I\u2019ll probably make each book the H2, then go into the details (summary of the book, some key takeaways, how I used the takeaway to improve my marketing and career, etc.).&nbsp;<\/p>\n\n\n\n<p>The suggested intro seems boring too\u2014I\u2019ll probably start with the story of my transformation rather than sound so academic and prescriptive.<\/p>\n\n\n\n<p>By the way, I\u2019m interested in ChatGPT\u2019s book recommendations, so I\u2019ll ask it to expand on&nbsp;II:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1448\" height=\"1670\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-11.png\" alt=\"Book recommendations from ChatGPT\" class=\"wp-image-153789\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-11.png 1448w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-11-369x425.png 369w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-11-768x886.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-11-1332x1536.png 1332w\" sizes=\"auto, (max-width: 1448px) 100vw, 1448px\"><\/figure>\n\n\n\n<p>Again, decent suggestions that you\u2019ll find on many marketing booklists. I agree with the recommendations, but my honest opinion is that everyone probably already knows these books. Of course, you don\u2019t want to lie if these books <em>really <\/em>transformed your career. But if there are lesser-known ones, you\u2019ll do better highlighting them.<\/p>\n\n\n\n<p>Otherwise, you\u2019re just like everyone else, and there\u2019s no point in reading your content.<\/p>\n\n\n\n<p>In summary, use ChatGPT as your ideation partner, but don\u2019t rely on its suggested content 100%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Suggest seed keywords<\/h3>\n\n\n\n<p>We don\u2019t recommend using ChatGPT to do keyword research (more on that later), but that\u2019s not to say it isn\u2019t a good way to gather potential <a href=\"https:\/\/ahrefs.com\/blog\/seed-keywords\/\">seed keywords<\/a>.&nbsp;<\/p>\n\n\n\n<p>For example, we can ask ChatGPT to give us \u201ctechnical terms related to coffee\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"1592\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3.png\" alt=\"Technical terms related to coffee generated by ChatGPT\" class=\"wp-image-153793\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3.png 1258w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3-336x425.png 336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3-768x972.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3-1214x1536.png 1214w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\"><\/figure>\n\n\n\n<p>We can then use these terms as \u201cseed keywords\u201d to find more keyword ideas in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1072\" height=\"1150\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-13.png\" alt=\"Matching terms report, via Ahrefs' Keywords Explorer\" class=\"wp-image-153795\" style=\"width:536px;height:575px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-13.png 1072w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-13-396x425.png 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-13-768x824.png 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> <a href=\"https:\/\/www.authorityhacker.com\/chatgpt-prompts\/\">H\/T to Gael Breton and Mark Webster<\/a> from AuthorityHacker for this&nbsp;tip.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. Generate short-form content<\/h3>\n\n\n\n<p>No matter how much you love writing, some types of content are just boring to create. Examples include meta descriptions, <a href=\"https:\/\/ahrefs.com\/blog\/product-descriptions-creation\/\">product descriptions<\/a>, ad copy variations, and&nbsp;more.&nbsp;<\/p>\n\n\n\n<p>For example, we have almost 300 pages on our site that don\u2019t have <a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">meta descriptions<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"622\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-9.png\" alt=\"Finding pages without meta descriptions, via Ahrefs' Site Audit\" class=\"wp-image-153796\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-9.png 1376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-9-680x307.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-9-768x347.png 768w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\"><\/figure>\n\n\n\n<p>So rather than bother someone on our marketing team to spend their day crafting meta descriptions, we can ask ChatGPT to do it for us. Let\u2019s ask it to write a meta description for our page on \u201chow to use <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"436\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-2.png\" alt=\"Meta description for &quot;how to use Keywords Explorer,&quot; generated by ChatGPT\" class=\"wp-image-153798\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-2.png 1228w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-2-680x241.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-2-768x273.png 768w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\"><\/figure>\n\n\n\n<p>Pretty good!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Proofreading<\/h3>\n\n\n\n<p>If you work with <a href=\"https:\/\/ahrefs.com\/blog\/hiring-freelance-writers\/\">freelance writers<\/a> regularly, you can use ChatGPT to proofread their&nbsp;work.<\/p>\n\n\n\n<p>For example, in 2022, <a href=\"https:\/\/www.youtube.com\/watch?v=LCmcW2kpLjg&amp;t=2s\">we tested the quality<\/a> of a few freelance writers based on their&nbsp;rates.&nbsp;<\/p>\n\n\n\n<p>So let\u2019s say we like the general direction of the writer\u2019s work, except that their language is lacking. We can take parts of the post and ask ChatGPT to proofread it. And voila, in a few seconds, ChatGPT has improved it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-7.png\" alt=\"ChatGPT proofreading and improving written content \" class=\"wp-image-153799\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-7.png 1266w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-7-680x365.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-7-768x413.png 768w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">9. Rewrite sentences<\/h3>\n\n\n\n<p>Novelist Vladimir Nabokov once&nbsp;said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I have rewritten\u2014often several times\u2014every word I have ever published. My pencils outlast their erasers.<\/p>\n<\/blockquote>\n\n\n\n<p>We don\u2019t use pencils and erasers today, but the sentiment remains the same\u2014the act of creating content is simply the magic of rewriting sentences over and over&nbsp;again.&nbsp;<\/p>\n\n\n\n<p>Again, we can use ChatGPT as our creative sparring partner. Ask it to rewrite our sentences in various ways so we can see different perspectives on how to communicate ideas:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/dickiebush\/status\/1619681274368610304\n<\/div><\/figure>\n\n\n\n<p>For example, I\u2019m a huge fan of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Kurt_Vonnegut\">Kurt Vonnegut<\/a>, so let\u2019s ask ChatGPT to rewrite my intro like the American writer:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-3.png\" alt=\"Prompting ChatGPT to rewrite an intro like Kurt Vonnegut\" class=\"wp-image-153800\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-3.png 1250w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-3-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-3-768x386.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-3-400x200.png 400w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\"><\/figure>\n\n\n\n<p>True to the style of fiction writing, the language is more flowery and ChatGPT uses more adjectives. Interesting, but not the tone of Ahrefs. Let\u2019s try again and, this time \u2018round, we\u2019ll ask ChatGPT to be more persuasive:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-1.png\" alt=\"Prompting ChatGPT to rewrite an intro to be more persuasive\" class=\"wp-image-153802\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-1.png 1260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-1-680x282.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-1-768x318.png 768w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\"><\/figure>\n\n\n\n<p>Now my content feels more rah-rah. It\u2019s pretty cool to know that your writing is just one of many options you can choose from.<\/p>\n\n\n\n<p>Finally, let\u2019s ask ChatGPT to rewrite it in a sarcastic tone:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1226\" height=\"484\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-3.png\" alt=\"Prompting ChatGPT to rewrite an intro to be more sarcastic\" class=\"wp-image-153804\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-3.png 1226w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-3-680x268.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-3-768x303.png 768w\" sizes=\"auto, (max-width: 1226px) 100vw, 1226px\"><\/figure>\n\n\n\n<p>Maybe I\u2019m secretly British, but I like this. I don\u2019t think I\u2019ll use it. But, again, it helps spark new&nbsp;ideas.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Less-than-ideal use cases\" data-section=\"less-than-ideal-use-cases\">\n\n\n\n<h2 class=\"wp-block-heading\">Less-than-ideal use&nbsp;cases<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Although ChatGPT has a number of good use cases for SEO, it also has a few less-than-ideal use cases (at least for&nbsp;now).&nbsp;<\/p>\n\n\n\n<p>Here are some examples:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Content creation<\/h3>\n\n\n\n<p>Many SEOs are excited over the fact that ChatGPT can create content. Some SEOs believe they can now unleash a deluge of AI content and hope to rank high on Google.<\/p>\n\n\n\n<p>But there are a few problems with&nbsp;this:<\/p>\n\n\n\n<p><strong>First,<\/strong> when you ask ChatGPT to write you a full article, the content is almost always going to come out as boilerplate content. For example, when we asked ChatGPT to create a 1,500-word blog post on the same topic, it generates this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"1870\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-4.png\" alt=\"A 1,500-word blog post generated by ChatGPT\" class=\"wp-image-153805\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-4.png 1268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-4-288x425.png 288w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-4-768x1133.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-4-1042x1536.png 1042w\" sizes=\"auto, (max-width: 1268px) 100vw, 1268px\"><\/figure>\n\n\n\n<p>It\u2019s no surprise\u2014after all, that\u2019s how it was trained; it basically summarizes the internet.&nbsp;<\/p>\n\n\n\n<p>There\u2019s nothing wrong with this. Many freelance writers do the same too\u2014they create content by \u201csummarizing\u201d the top-ranking pages. So ChatGPT can now do the same at a fraction of the speed and&nbsp;cost.<\/p>\n\n\n\n<p>But it doesn\u2019t mean it\u2019s a good thing. Sure, you can now create hundreds of copycat articles in a few hours, but what\u2019s the business value behind doing&nbsp;this?&nbsp;<\/p>\n\n\n\n<p>SEO is ultimately a <a href=\"https:\/\/ahrefs.com\/blog\/marketing-channels\/\">marketing channel<\/a>\u2014it exists to drive customers to your business. So even if your AI content ranks high on Google but your target audience never consumes it and never takes the next steps to convert, is there a&nbsp;point?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Seeing lots of threads on \u201chow to use AI for writing!\u201c<br><br>Haven\u2019t seen any AI-written writing worth reading.<\/p>\u2014 Nat Eliason (@nateliason) <a href=\"https:\/\/twitter.com\/nateliason\/status\/1618240676889776128?ref_src=twsrc%5Etfw\">January 25,&nbsp;2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/GaelBreton\/status\/1614226477809274882\n<\/div><\/figure>\n\n\n\n<p><strong>Second, <\/strong>ChatGPT lacks expertise, experience, and originality. If you look at the generated article, it\u2019s clear that it\u2019s generic and helps no one. With Google now focusing on <a href=\"https:\/\/www.searchenginejournal.com\/google-e-e-a-t-how-to-demonstrate-first-hand-experience\/474446\/\">E-E-A-T<\/a>, you\u2019ll have to make sure your content demonstrates first-hand experience and expertise\u2014both ChatGPT can\u2019t do (yet).<\/p>\n\n\n\n<p>Your content also needs to stand out. Everyone\u2019s using ChatGPT to create the same ol\u2019 boring content. Why should anyone choose to read, link, or share your content over the rest? Ultimately, you still need human intervention and originality\u2014you need to inject <a href=\"https:\/\/www.animalz.co\/blog\/information-gain\/\">\u201cinformation gain\u201d<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personal perspectives and experiences<\/strong> \u2013 We did this for our <a href=\"https:\/\/ahrefs.com\/blog\/email-outreach\">post on email outreach<\/a>.<\/li>\n\n\n\n<li><strong>Unique data, e.g., surveys and polls<\/strong> \u2013 We did this for our <a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">post on SEO pricing<\/a>.<\/li>\n\n\n\n<li><strong>Subject-matter expert quotes<\/strong> \u2013 We interviewed experts for our <a href=\"https:\/\/ahrefs.com\/blog\/international-link-building\/\">post on international link building<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;And more.<\/p>\n\n\n\n<p><strong>Third,<\/strong> the danger of getting ChatGPT to create content is that you may end up plagiarizing. Major sites like CNET and Bankrate were <a href=\"https:\/\/futurism.com\/the-byte\/cnet-publishing-articles-by-ai\">experimenting with publishing AI content<\/a> as-is and were <a href=\"https:\/\/futurism.com\/cnet-ai-plagiarism\">caught plagiarizing<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1.png\" alt=\"A Futurism article on CNET's AI journalist committing plagiarism\" class=\"wp-image-153807\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1-680x284.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1-768x321.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1-1536x642.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p><strong>Fourth,<\/strong> ChatGPT is perfectly capable of making up information. There are plenty of examples where ChatGPT:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nature.com\/articles\/d41586-023-00056-7\">Fooled scientists with fake abstracts<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/techcrunch.com\/2023\/02\/08\/ai-is-eating-itself-bings-ai-quotes-covid-disinfo-sourced-from-chatgpt\/\">Spread pandemic-related untruths<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/futurism.com\/the-byte\/chatgpt-minsinformation-newsguard\">Shared conspiracy theories<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/dsmerdon\/status\/1618816703923912704\">Made up fake academic papers<\/a> (<a href=\"https:\/\/twitter.com\/search?q=none%20of%20these%20papers%20exist&amp;src=typed_query&amp;f=top\">more here<\/a>).<\/li>\n\n\n\n<li><a href=\"https:\/\/scholarlykitchen.sspnet.org\/2023\/01\/26\/guest-post-the-efficacy-of-chatgpt-is-it-time-for-the-librarians-to-go-home\/\">Invented fake citations<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/greglescoe\/status\/1619909283482841088\">Created new information with perfect confidence<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/noahpinion.substack.com\/p\/why-does-chatgpt-constantly-lie\">Generated fake quotes, fake articles, and fake positions<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Finally, ChatGPT is more than often providing out-of-date information. The limits of its current training are only up till 2021, which means it (theoretically) can\u2019t know about the latest happenings:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"546\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1.png\" alt=\"ChatGPT doesn't have real-time information\" class=\"wp-image-153808\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1.png 1262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1-768x332.png 768w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> It may not be true, as it\u2019s <a href=\"https:\/\/www.reddit.com\/r\/OpenAI\/comments\/10arqg2\/chat_gpt_is_learning_about_things_after_2021\/\">proven<\/a> that ChatGPT <em>is <\/em>learning things after&nbsp;2021.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">11. Keyword research<\/h3>\n\n\n\n<p>A popular use case among SEOs is to ask ChatGPT for <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail queries<\/a>.<\/p>\n\n\n\n<p>For example, here are 10 long-tail keywords for the \u201cgolf\u201d niche suggested by ChatGPT:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1232\" height=\"606\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-9.png\" alt=\"Long-tail keywords for the golf niche, generated by ChatGPT\" class=\"wp-image-153809\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-9.png 1232w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-9-680x334.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-9-768x378.png 768w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\"><\/figure>\n\n\n\n<p>It looks decent at first glance, but plugging them into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> shows us that none of them have any search demand:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1850\" height=\"910\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-7.png\" alt=\"No search volumes for the long-tail keywords generated by ChatGPT, via Ahrefs' Keywords Explorer\" class=\"wp-image-153810\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-7.png 1850w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-7-680x334.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-7-768x378.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-7-1536x756.png 1536w\" sizes=\"auto, (max-width: 1850px) 100vw, 1850px\"><\/figure>\n\n\n\n<p>Even Google Trends shows no&nbsp;data:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1984\" height=\"1092\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-3.png\" alt=\"No interest for the long-tail keywords generated by ChatGPT, via Google Trends\" class=\"wp-image-153812\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-3.png 1984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-3-680x374.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-3-768x423.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-3-1536x845.png 1536w\" sizes=\"auto, (max-width: 1984px) 100vw, 1984px\"><\/figure>\n\n\n\n<p>That is not to say you can\u2019t target them. Plenty of SEOs believe in targeting \u201c<a href=\"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/\">zero-volume keywords<\/a>.\u201d However, bear in mind that the chance of a low- or zero-volume keyword getting significantly more searches than estimated is extremely low.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2122\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/chatgpt-for-seo_1.png\" alt=\"Less than 1% of the zero-volume keywords we rank for drove more than 100 monthly impressions\" class=\"wp-image-153813\" style=\"width:800px;height:1061px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/chatgpt-for-seo_1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/chatgpt-for-seo_1-320x425.png 320w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/chatgpt-for-seo_1-768x1019.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/chatgpt-for-seo_1-1158x1536.png 1158w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/chatgpt-for-seo_1-1544x2048.png 1544w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>So if you want <a href=\"https:\/\/ahrefs.com\/big-data\">quality data<\/a>, your best bet is still to use a professional keyword tool like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. If you\u2019re looking for a few random ideas, then ChatGPT can fit that use&nbsp;case.<\/p>\n\n\n\n<p>Another popular keyword research prompt is to ask ChatGPT for \u201ceasy to rank for\u201d queries. In our opinion, that is a bad prompt because <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">keyword difficulty<\/a> involves <a href=\"https:\/\/ahrefs.com\/blog\/serp-analysis\/\">analyzing the SERPs<\/a>, the competition, the quantity and quality of backlinks, and the actual content of the top-ranking pages.<\/p>\n\n\n\n<p>Unfortunately, ChatGPT can neither browse the SERPs nor the&nbsp;web:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-5.png\" alt=\"ChatGPT can't browse Google SERPs\" class=\"wp-image-153815\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-5.png 1300w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-5-680x280.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-5-768x317.png 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1326\" height=\"474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1.png\" alt=\"ChatGPT can't browse the web\" class=\"wp-image-153816\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1.png 1326w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-768x275.png 768w\" sizes=\"auto, (max-width: 1326px) 100vw, 1326px\"><\/figure>\n\n\n\n<p>So it cannot accurately analyze ranking difficulty based on its limitations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Search intent classification<\/h3>\n\n\n\n<p>To identify <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a> accurately, you need to <em>actually <\/em>look at the SERPs themselves\u2014you\u2019ll have to analyze the top-ranking pages and their content, look at <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/serp-features\">SERP features<\/a>, and more\u2014to come to a reasonable conclusion on intent class.<\/p>\n\n\n\n<p>The first problem is this: As seen above, ChatGPT can\u2019t browse SERPs.<\/p>\n\n\n\n<p>The second issue: SEOs who do this analysis don\u2019t always agree with each other. For example, in 2022, three of our marketers (<a href=\"https:\/\/ahrefs.com\/blog\/author\/sam-oh\/\">Sam Oh<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/author\/patrick-stox\/\">Patrick Stox<\/a>, and <a href=\"https:\/\/ahrefs.com\/blog\/author\/joshua-hardwick\/page\/2\/\">Joshua Hardwick<\/a>) <a href=\"https:\/\/www.youtube.com\/watch?v=KGm17ERgqTw&amp;t=673s\">picked five random keywords<\/a> and attempted to assign an \u201cintent bucket\u201d to the keywords.&nbsp;<\/p>\n\n\n\n<p>All of them had slightly different opinions on each keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"884\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/chatgpt-for-seo_2-1.png\" alt=\"The Ahrefs marketing team's opinions on search intent for different keywords\" class=\"wp-image-153836\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/chatgpt-for-seo_2-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/chatgpt-for-seo_2-1-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/chatgpt-for-seo_2-1-768x424.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/chatgpt-for-seo_2-1-1536x849.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\">The four search intent classifications are Informational [I], Navigational [N], Commercial investigation [C], and Transactional [T].<\/figcaption><\/figure>\n\n\n\n<p>So we can\u2019t rely on ChatGPT to provide \u201cintent analysis\u201d as an authoritative source when even experienced SEOs disagree with each&nbsp;other.<\/p>\n\n\n\n<p>Finally, since ChatGPT\u2019s training data only goes up till 2021, it can\u2019t (theoretically) update itself on changes in search intent beyond that period. For example, there have been significant changes on the SERPs for \u201cbird flu\u201d\u2014with intent fracturing to feature more of the latest news:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1469\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7-2.jpg\" alt=\"Search intent and SERPs changes for &quot;bird flu,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-153835\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7-2.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7-2-578x425.jpg 578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7-2-768x564.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7-2-1536x1129.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">NOTE<\/div><div class=\"recommendation-content\">\n\n\n\n<p>When we put ChatGPT to the same test, it did OK (3 out of 5 for the same keywords):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"790\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-1.png\" alt=\"ChatGPT identifies the dominant search intent for five keywords\" class=\"wp-image-153831\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-1.png 1178w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-1-634x425.png 634w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-1-768x515.png 768w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\"><\/figure>\n\n\n\n<p>Since ChatGPT can\u2019t browse the SERPs, it doesn\u2019t realize that an acronym like \u201cAMA\u201d\u2014which has multiple meanings\u2014is navigational. The same goes for \u201ccrockpot.\u201d<\/p>\n\n\n\n<p>However, here\u2019s the incredible part. In the original test, ChatGPT had a lot of difficulty identifying navigational queries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1446\" height=\"778\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-3.jpg\" alt=\"ChatGPT fails to identify the dominant search intent for five keywords\" class=\"wp-image-153833\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-3.jpg 1446w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-3-680x366.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-3-768x413.jpg 768w\" sizes=\"auto, (max-width: 1446px) 100vw, 1446px\"><\/figure>\n\n\n\n<p>But when I tested it again a few months later, it learned:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"1580\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-6.png\" alt=\"ChatGPT improves and learns to identify navigational queries\" class=\"wp-image-153834\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-6.png 1266w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-6-341x425.png 341w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-6-768x958.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-6-1231x1536.png 1231w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\"><\/figure>\n\n\n\n<p>It may not be perfectly ideal for now, but it\u2019s learning and improving over time and could become a good tool to identify search intent.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">13. Local&nbsp;SEO<\/h3>\n\n\n\n<p>Miriam Ellis, a local SEO expert, asked ChatGPT a few common local SEO questions. It offered less-than-ideal answers, such as encouraging her to violate Yelp\u2019s guidelines, promulgate persistent local SEO myths, and&nbsp;more.<\/p>\n\n\n\n<p>I highly recommend reading <a href=\"https:\/\/moz.com\/blog\/chatgpt-steered-me-wrong\">her article<\/a> to find out why ChatGPT isn\u2019t ideal for local&nbsp;SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Now that we have handpicked the best SEO use cases for you, your next step is to start implementing these tactics and use ChatGPT as your ideation partner or to improve your <a href=\"https:\/\/ahrefs.com\/blog\/seo-process\/\">SEO processes<\/a>.<\/p>\n\n\n\n<p>Did I miss out on any prompts or use cases? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/si-quan-ong\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But it doesn\u2019t mean every free \u201cChatGPT prompt\u201d ebook you see on Gumroad is the future. Many of the use cases are simply engagement bait. So in this post, we\u2019ll look at the actual best use cases of ChatGPT for<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-153758","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones)<\/title>\n<meta name=\"description\" content=\"With ChatGPT being all the rage now, we decided to look at some great and not-as-great use cases to help you get the most out of the tool.\" \/>\n<meta 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