{"id":152476,"date":"2023-02-06T19:28:55","date_gmt":"2023-02-07T00:28:55","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=152476"},"modified":"2025-03-03T05:32:14","modified_gmt":"2025-03-03T10:32:14","slug":"featured-snippets","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/featured-snippets\/","title":{"rendered":"Featured Snippets: A Shortcut to the Top of Google"},"content":{"rendered":"\n<div class=\"intro-txt\">If you want to leapfrog your way to the top of Google\u2019s search results, optimizing for featured snippets might be the ticket.<\/div>\n\n\n\n<p>Featured snippets are highlighted results that sit above the main organic results in a place known as \u201cposition zero.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1378\" class=\"wp-image-168808\" style=\"aspect-ratio: 1.16; width: 833px; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets.png\" alt=\"featured snippet illustration\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets-493x425.png 493w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets-768x661.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets-1536x1323.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Google displays featured snippets when this format will be helpful for people to find the answer to their search query.<\/p>\n\n\n\n<p>So, what types of featured snippets are there\u2014and how can you find them, steal them, and track&nbsp;them?<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why featured snippets are worth chasing\" data-section=\"why-featured-snippets-are-worth-chasing\">\n\n\n\n<h2 class=\"wp-block-heading\">Why featured snippets are worth chasing<\/h2>\n\n\n\n<p>There aren\u2019t many cheat codes in SEO, but featured snippets are perhaps the closest you\u2019ll get to&nbsp;one.&nbsp;<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You rank better than position one <\/strong>\u2013 As featured snippets sit in \u201cposition zero,\u201d above the main organic search results<\/li>\n\n\n\n<li><strong>You control a bigger chunk of search real estate<\/strong> \u2013 As featured snippets are bigger than standard blue links, you\u2019ll get more eyeballs on your content<\/li>\n\n\n\n<li><strong>Being quoted by Google implies legitimacy<\/strong> \u2013 If Google\u2019s chosen to quote your article, it shows a degree of trust in your website\u2019s content<\/li>\n\n\n\n<li><strong>Search queries often have featured snippets<\/strong> \u2013 Our <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">study of 2 million featured snippets<\/a> showed:&nbsp;<ul class=\"wp-block-list\">\n<li>12.3% of search queries have a featured snippet<\/li>\n\n\n\n<li>8.6% of clicks go to featured snippets<\/li>\n\n\n\n<li>30.9% of featured snippets rank in position one<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4 types of featured snippets\" data-section=\"types-of-featured-snippets\">\n\n\n\n<h2 class=\"wp-block-heading\">4 types of featured snippets<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are four types of featured snippets that appear in Google\u2019s search results.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Paragraph snippets<\/li>\n\n\n\n<li>List snippets<\/li>\n\n\n\n<li>Table snippets<\/li>\n\n\n\n<li>Video snippets<\/li>\n<\/ol>\n\n\n\n<p>Here\u2019s what they look&nbsp;like.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Paragraph snippets<\/h3>\n\n\n\n<p>Paragraph snippets provide a brief definition or answer for a topic. They\u2019re one of the most commonly used snippets that you\u2019ll see on Google. They\u2019ve also <a href=\"https:\/\/twitter.com\/brodieseo\/status\/1706210266147627348?s=20\">started highlighting<\/a> important content in blue to show the key point of the snippet.<\/p>\n\n\n\n<p>Here\u2019s an example of a paragraph snippet that Ahrefs ranks&nbsp;for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1208\" height=\"676\" class=\"wp-image-168704\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image4.png\" alt=\"Paragraph featured snippet example\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image4.png 1208w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image4-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image4-768x430.png 768w\" sizes=\"auto, (max-width: 1208px) 100vw, 1208px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. List snippets<\/h3>\n\n\n\n<p>List snippets show as ordered or unordered lists\u2014numbered or bulleted lists. They are most common for step-by-step content that shows you how to do something.<\/p>\n\n\n\n<p>Here\u2019s what an ordered list snippet looks&nbsp;like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"953\" class=\"wp-image-168706\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image16.png\" alt=\"Numbered list featured snippet example\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image16.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image16-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image16-768x366.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image16-1536x732.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>And here\u2019s an example of an unordered list snippet:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1608\" height=\"1044\" class=\"wp-image-168708\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image10.png\" alt=\"Bullet list featured snippet example\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image10.png 1608w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image10-655x425.png 655w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image10-768x499.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image10-1536x997.png 1536w\" sizes=\"auto, (max-width: 1608px) 100vw, 1608px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Table snippets<\/h3>\n\n\n\n<p>Table snippets are less common than the previous snippets, but you\u2019ll see them show up for certain topics where a table is the best way to present the&nbsp;data.<\/p>\n\n\n\n<p>Here\u2019s an example of a table snippet we rank for, for our <a href=\"https:\/\/ahrefs.com\/blog\/top-google-searches\/\">Top Google Searches<\/a> article.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1970\" height=\"1360\" class=\"wp-image-168710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11.png\" alt=\"Table featured snippet example\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11.png 1970w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-616x425.png 616w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-768x530.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-1536x1060.png 1536w\" sizes=\"auto, (max-width: 1970px) 100vw, 1970px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Video snippets<\/h3>\n\n\n\n<p>Video snippets take a screenshot of your video and put it directly in the search results. In the example below, our <a href=\"https:\/\/www.youtube.com\/watch?v=C5ddo63kHHI\">link building for beginners<\/a> tutorial has been selected as the video snippet.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1843\" class=\"wp-image-168712\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image9.jpg\" alt=\"Video featured snippet example\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image9.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image9-461x425.jpg 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image9-768x708.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image9-1536x1416.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Find them, steal them, track them\" data-section=\"find-them-steal-them-track-them\">\n\n\n\n<h2 class=\"wp-block-heading\">Find them, steal them, track&nbsp;them<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I worked out that ~37% of my Ahrefs articles have gained featured snippets in the last&nbsp;year.&nbsp;<\/p>\n\n\n\n<p>So how did I do&nbsp;it?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"922\" class=\"wp-image-168713\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2.png\" alt=\"Featured snippets examples from my Ahrefs' posts\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-680x314.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-768x354.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-1536x708.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>A big part of this is writing content that your visitors like and engage with, but you can also optimize to increase the likelihood of getting snippets (even if you aren\u2019t Ahrefs.)<\/p>\n\n\n\n<p>Here\u2019s a breakdown of the process I use to get featured snippets and monitor their performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Find<\/h3>\n\n\n\n<p>You can use Ahrefs to find keywords with prominent snippets and also to spy on which snippets your competitors rank&nbsp;for.<\/p>\n\n\n\n<p>Here\u2019s a super simple way to find featured snippets on your website using <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start by entering a domain name in the search bar<\/li>\n\n\n\n<li>Go to the <strong>Organic keywords <\/strong>report<\/li>\n\n\n\n<li>Click on the <strong>SERP features<\/strong> filter<\/li>\n\n\n\n<li>Select <strong>Featured snippet<\/strong> from the drop-down menu and hit <strong>Apply<\/strong><\/li>\n\n\n\n<li>Then add a <strong>Position<\/strong> filter from 1-1 and hit <strong>Apply<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"1276\" class=\"wp-image-168715\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image6.png\" alt=\"Organic keywords report with SERP features filter, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image6.png 1700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image6-566x425.png 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image6-768x576.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image6-1536x1153.png 1536w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\"><\/figure>\n\n\n\n<p>You\u2019ll get a list of keywords that trigger a <strong>Featured snippet <\/strong>result for the top spot of the website you entered.&nbsp;<\/p>\n\n\n\n<p>If you find any featured snippet URLs that are important for your business, copy the URLs into a list. (We\u2019ll use them later on, to track in <a href=\"https:\/\/ahrefs.com\/portfolios\">Portfolios<\/a>.)<\/p>\n\n\n\n<p>If you want to find featured snippets you can take from competitors, update the <strong>Position<\/strong> filter to 2-5 to find the top featured snippet opportunities. This will highlight keywords that you could possibly win from competitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1886\" height=\"990\" class=\"wp-image-168717\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3.png\" alt=\"Highlight of positions 2-5, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3.png 1886w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-768x403.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-1536x806.png 1536w\" sizes=\"auto, (max-width: 1886px) 100vw, 1886px\"><\/figure>\n\n\n\n<p>Rather than attempting to steal some of the most competitive snippets straight away, I\u2019ve found it\u2019s often easier to start by winning lower <strong>Keyword difficulty<\/strong> (KD) keywords and then working your way up. For this reason, I\u2019m going to add an additional filter that sets the <strong>KD<\/strong> from&nbsp;1-10.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"980\" class=\"wp-image-168719\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5.png\" alt=\"Highlight of how to write a blog post outline, via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5.png 1892w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-680x352.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-768x398.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-1536x796.png 1536w\" sizes=\"auto, (max-width: 1892px) 100vw, 1892px\"><\/figure>\n\n\n\n<p>If we click on \u201chow to write a blog post outline,\u201d we can take a look at the&nbsp;SERP.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1482\" height=\"632\" class=\"wp-image-168721\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image7.png\" alt=\"Estimated traffic difference example between third result and featured snippet result\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image7.png 1482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image7-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image7-768x328.png 768w\" sizes=\"auto, (max-width: 1482px) 100vw, 1482px\"><\/figure>\n\n\n\n<p>We can see that the estimated organic <strong>Traffic<\/strong> for the first result is almost five times that of the third result.&nbsp;<\/p>\n\n\n\n<p>If we check the result on Google, we can see it\u2019s a paragraph snippet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1694\" height=\"982\" class=\"wp-image-168722\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image15.png\" alt=\"Example featured snippet in the SERP\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image15.png 1694w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image15-680x394.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image15-768x445.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image15-1536x890.png 1536w\" sizes=\"auto, (max-width: 1694px) 100vw, 1694px\"><\/figure>\n\n\n\n<p>Another check I like to do is to see what part of the content Google is scraping. You will need to go to the page to find this&nbsp;out.<\/p>\n\n\n\n<p>In this example, I can see it\u2019s pulling the ordered list at the top of the page. I\u2019ve included the split view so you can see it\u2019s identical to the code on the&nbsp;page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"495\" class=\"wp-image-168723\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image17.png\" alt=\"Split screen of snippet, page and code\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image17.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image17-680x168.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image17-768x190.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image17-1536x380.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>With a bit of work updating our <a href=\"https:\/\/ahrefs.com\/blog\/blog-post-outline\/\">blog post outline<\/a> article, this is the type of featured snippet that we may be able to take from our competitor\u2014by providing our own angle on this&nbsp;topic.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Steal<\/h3>\n\n\n\n<p>Once you\u2019ve found a snippet you think you could take, it\u2019s time to steal&nbsp;it.<\/p>\n\n\n\n<p>Although there\u2019s no guarantee of winning a snippet, you can make tweaks to your content to increase the likelihood of winning them.<\/p>\n\n\n\n<p>For instance, here are some ways you can make your article as accessible as possible for both Google and your readers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Match the existing snippet format (paragraph, list, table, video)<\/li>\n\n\n\n<li>Understand the <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a> behind the search<\/li>\n\n\n\n<li>Define your topic succinctly in two to three sentences for paragraph snippets \u2013 note that <a href=\"https:\/\/x.com\/timsoulo\/status\/1711917207398334965?s=20\">you don\u2019t need to use a \u201cwhat is\u201d H2 heading<\/a> to do&nbsp;this<\/li>\n\n\n\n<li>Avoid first-person language&nbsp;<\/li>\n\n\n\n<li>Keep your content objective and fact-based<\/li>\n\n\n\n<li>Format and structure your content hierarchically using <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">H1<\/a>\u2013H6 headings (You can check this easily using the <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">Ahrefs SEO Toolbar<\/a> on the <strong>Content<\/strong> tab)<\/li>\n\n\n\n<li>Write simple sentences<\/li>\n\n\n\n<li>Use the language of your audience \u2013 Google uses featured snippets as <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/783352846779428864\">answers in voice search<\/a>.<\/li>\n\n\n\n<li>Use the <a href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/#inverted-pyramid-method\">\u201cinverted pyramid\u201d method<\/a> \u2013 where it makes&nbsp;sense<\/li>\n\n\n\n<li>Make sure you\u2019re <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/featured-snippets#:~:text=To%20block%20all%20snippets%20(including,snippets%20or%20regular%20snippets%20either.\">not blocking <\/a>featured snippets<\/li>\n\n\n\n<li>Focus on providing the best experience for your readers and not just Google<\/li>\n<\/ul>\n\n\n\n<p>As your competitor already owns the snippet, it\u2019s also worth analyzing their content to understand why Google chose this content as its featured snippet.<\/p>\n\n\n\n<p>It\u2019s worth asking yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What would someone searching for this topic find useful?<\/li>\n\n\n\n<li>How can you make your <a href=\"https:\/\/ahrefs.com\/blog\/website-content\/\">website content<\/a> better than your competitors?<\/li>\n\n\n\n<li>How do your competitors respond to the featured snippet question compared to your&nbsp;post?<\/li>\n\n\n\n<li>Are there any tweaks you can make to your article to improve it, e.g., adding a table, making your content more concise, researching it better, formatting it better<\/li>\n<\/ul>\n\n\n\n<p>After you\u2019ve improved your content using these tips, you should start winning a few featured snippets for your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Track&nbsp;<\/h3>\n\n\n\n<p>Once you\u2019ve won a snippet or two, it\u2019s worth tracking them to understand how much organic traffic they\u2019re driving. But what\u2019s the best way to do&nbsp;this?<\/p>\n\n\n\n<p>There are two ways to keep track of your featured snippets in Ahrefs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/portfolios\/\"><strong>Portfolios<\/strong><\/a> \u2013 Best for tracking a few key snippets when starting out<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/rank-tracker\"><strong>Rank Tracker<\/strong><\/a> \u2013 Best for tracking snippets across every page of your website<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s an example of a <strong>Portfolio<\/strong> I created to track featured snippets on <a href=\"https:\/\/ahrefs.com\/blog\/\">Ahrefs\u2019 Blog<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"642\" class=\"wp-image-168725\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image18.png\" alt=\"Portfolios screenshot\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image18.png 1292w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image18-680x338.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image18-768x382.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image18-400x200.png 400w\" sizes=\"auto, (max-width: 1292px) 100vw, 1292px\"><\/figure>\n\n\n\n<p>Here\u2019s how you can create one as&nbsp;well:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Head to <strong>Portfolios<\/strong> in the <strong>dashboard<\/strong><\/li>\n\n\n\n<li>Click <strong>+ Create<\/strong><\/li>\n\n\n\n<li>Add the URLs you want to track (if you still have your URL list from earlier, this is where you can paste the URLs you want to&nbsp;track)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"402\" class=\"wp-image-168727\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image8.png\" alt=\"Creating portfolios for featured snippets\n\"><\/figure>\n\n\n\n<p><strong>Portfolios<\/strong> enable you to track 100-1000 URLs from 10 different domains in a group \u2013 depending on <a href=\"https:\/\/ahrefs.com\/pricing\">your plan<\/a>. This is usually more than enough for most websites to track their featured snippets\u2019 performance.<\/p>\n\n\n\n<p>But, if you want to track your complete website \u2013 you\u2019ll need <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>.<\/p>\n\n\n\n<p>It\u2019s easy to add keywords directly from <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<p>To do&nbsp;this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select the keywords you want to&nbsp;add&nbsp;<\/li>\n\n\n\n<li>Click <strong>+ Add to<\/strong> button and select <strong>Rank Tracker <\/strong>on the dropdown menu<\/li>\n\n\n\n<li>Add to your <strong>Project<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1976\" height=\"1180\" class=\"wp-image-168729\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image13.jpg\" alt=\"Adding keywords to Ahrefs' Rank Tracker\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image13.jpg 1976w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image13-680x406.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image13-768x459.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image13-1536x917.jpg 1536w\" sizes=\"auto, (max-width: 1976px) 100vw, 1976px\"><\/figure>\n\n\n\n<p>Once you\u2019ve added all the keywords that you want to track, head over to <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on <strong>SERP features<\/strong><\/li>\n\n\n\n<li>Select <strong>Featured snippet<\/strong><\/li>\n\n\n\n<li>Hit<strong> Apply<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1375\" class=\"wp-image-168731\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1.png\" alt=\"SERP features drop down menu, selecting featured snippets, via Ahrefs' Rank Tracker\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-618x425.png 618w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-768x528.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-1536x1057.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>One of the advantages of using <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> is that you get a summary of SERP features you\u2019ve won.&nbsp;<\/p>\n\n\n\n<p>If we click on <strong>SERP features,<\/strong> we get more details about our featured snippets compared to the&nbsp;SERP.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1012\" class=\"wp-image-168734\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image12.png\" alt=\"SERP features screen, via Ahrefs' Rank Tracker\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image12.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image12-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image12-768x389.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image12-1536x778.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If you\u2019re looking for a total website solution, tools like <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> are one of the most comprehensive ways to track all your featured snippets and other SERP features.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Optimizing for featured snippets focuses on giving a brief but valuable answer to the search query in the most suitable format Google and searchers\u2019 expect. Understanding the underlying <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a> of the user is key\u2014you have to focus on writing for&nbsp;users.<\/p>\n\n\n\n<p>Tools like Ahrefs help you reverse engineer every single featured snippet on Google so you can learn <em>exactly<\/em> what works for keywords in your niche by <a href=\"https:\/\/ahrefs.com\/blog\/spy-on-competitor\/\">spying on your competitors<\/a>.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"http:\/\/twitter.com\/chris_at_b449\">on X (formerly known as Twitter)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Featured snippets are highlighted results that sit above the main organic results in a place known as \u201cposition zero.\u201d Google displays featured snippets when this format will be helpful for people to find the answer to their search query. So,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-152476","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Featured Snippets: A Shortcut to the Top of Google<\/title>\n<meta name=\"description\" content=\"Want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Snippets: A Shortcut to the Top of Google\" \/>\n<meta property=\"og:description\" content=\"Jump to position #1 on Google.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-07T00:28:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T10:32:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1378\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris Haines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Jump to position #1 on Google.\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_at_b449\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/featured-snippets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\"},\"author\":{\"name\":\"Chris Haines\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/9afb394ccc6e0e19c199d26984a8b0b2\"},\"headline\":\"Featured Snippets: A Shortcut to the Top of Google\",\"datePublished\":\"2023-02-07T00:28:55+00:00\",\"dateModified\":\"2025-03-03T10:32:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\"},\"wordCount\":1637,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/featured-snippets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/featured-snippets-a-shortcut-to-the-by-chris-haines-general-seo-1.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\",\"name\":\"Featured Snippets: A Shortcut to the Top of Google\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/featured-snippets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/featured-snippets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets.png\",\"datePublished\":\"2023-02-07T00:28:55+00:00\",\"dateModified\":\"2025-03-03T10:32:14+00:00\",\"description\":\"Want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/featured-snippets\/#primaryimage\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets.png\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets.png\",\"width\":1600,\"height\":1378},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\",\"url\":\"https:\/\/ahrefs.com\/blog\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ahrefs.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\/\/ahrefs.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Ahrefs\/\",\"https:\/\/x.com\/ahrefs\",\"https:\/\/www.linkedin.com\/company\/ahrefs\/\",\"https:\/\/www.youtube.com\/c\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/9afb394ccc6e0e19c199d26984a8b0b2\",\"name\":\"Chris Haines\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/ChrisHaines_2x.jpg5328cbfe0b80f39d8800869ef43bebfc\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/ChrisHaines_2x.jpg\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/ChrisHaines_2x.jpg\",\"caption\":\"Chris Haines\"},\"description\":\"Chris is an SEO director who has 10 years of experience in SEO, agency side. When not involved in SEO, he enjoys messing around with vintage synthesizers, walks on sandy beaches, and a good cup of tea.\",\"sameAs\":[\"https:\/\/chrishaines.uk\/\",\"https:\/\/uk.linkedin.com\/in\/chris-haines-seo\",\"https:\/\/x.com\/chris_at_b449\"],\"url\":\"https:\/\/ahrefs.com\/blog\/author\/chris-haines\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Featured Snippets: A Shortcut to the Top of Google","description":"Want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/featured-snippets\/","og_locale":"en_US","og_type":"article","og_title":"Featured Snippets: A Shortcut to the Top of Google","og_description":"Jump to position #1 on Google.","og_url":"https:\/\/ahrefs.com\/blog\/featured-snippets\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2023-02-07T00:28:55+00:00","article_modified_time":"2025-03-03T10:32:14+00:00","og_image":[{"width":1600,"height":1378,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets.png","type":"image\/png"}],"author":"Chris Haines","twitter_card":"summary_large_image","twitter_description":"Jump to position #1 on Google.","twitter_creator":"@chris_at_b449","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/featured-snippets\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/featured-snippets\/"},"author":{"name":"Chris Haines","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/9afb394ccc6e0e19c199d26984a8b0b2"},"headline":"Featured Snippets: A Shortcut to the Top of Google","datePublished":"2023-02-07T00:28:55+00:00","dateModified":"2025-03-03T10:32:14+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/featured-snippets\/"},"wordCount":1637,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/featured-snippets\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/featured-snippets-a-shortcut-to-the-by-chris-haines-general-seo-1.jpg","articleSection":["General SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/featured-snippets\/","url":"https:\/\/ahrefs.com\/blog\/featured-snippets\/","name":"Featured Snippets: A Shortcut to the Top of Google","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/featured-snippets\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/featured-snippets\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets.png","datePublished":"2023-02-07T00:28:55+00:00","dateModified":"2025-03-03T10:32:14+00:00","description":"Want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/featured-snippets\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/featured-snippets\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/featured-snippets.png","width":1600,"height":1378},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/9afb394ccc6e0e19c199d26984a8b0b2","name":"Chris Haines","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/ChrisHaines_2x.jpg5328cbfe0b80f39d8800869ef43bebfc","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/ChrisHaines_2x.jpg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/ChrisHaines_2x.jpg","caption":"Chris Haines"},"description":"Chris is an SEO director who has 10 years of experience in SEO, agency side. When not involved in SEO, he enjoys messing around with vintage synthesizers, walks on sandy beaches, and a good cup of tea.","sameAs":["https:\/\/chrishaines.uk\/","https:\/\/uk.linkedin.com\/in\/chris-haines-seo","https:\/\/x.com\/chris_at_b449"],"url":"https:\/\/ahrefs.com\/blog\/author\/chris-haines\/"}]}},"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/152476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/178"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=152476"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/152476\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=152476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=152476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=152476"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=152476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}