{"id":152016,"date":"2023-01-31T00:46:34","date_gmt":"2023-01-31T05:46:34","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=152016"},"modified":"2026-03-25T05:58:33","modified_gmt":"2026-03-25T10:58:33","slug":"seo-issues","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-issues\/","title":{"rendered":"10 SEO Issues That Really Matter &amp; How to Fix&nbsp;Them"},"content":{"rendered":"\n<div class=\"intro-txt\">Last year, we dug deep into a <a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">study of over a million domains<\/a> to figure out the most common technical SEO problems.<\/div>\n\n\n\n<p>Surprisingly, the ones you see the most aren\u2019t necessarily the ones you should be losing sleep over. They may be worth fixing, but definitely not putting on the top of your&nbsp;list.<\/p>\n\n\n\n<p>For instance, we found that meta descriptions were missing on 72.9% of studied sites. But these don\u2019t impact rankings, and Google will generate one for you in that case, anyway. Conversely, a serious issue of a canonical page pointing to a broken page was found on only 2.6% of&nbsp;sites.<\/p>\n\n\n\n<p>So if you want to fix issues that can seriously impact your rankings, here\u2019s a better idea. You can use the <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">free Ahrefs Webmaster Tools<\/a> and <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> to see if your site is affected by any of the nine issues we listed in this article.<\/p>\n\n\n\n<p>Read on to learn why these issues matter and how to use the tools to find and fix&nbsp;them.<\/p>\n\n\n\n<p>Update: In February 20226, Google updated its documentation clarifying that <a id=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/googlebot\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/googlebot\" type=\"link\">Googlebot crawls only the first 2 MB of supported file types<\/a>, including HTML. Any content beyond that limit is ignored. It\u2019s unlikely to affect most sites, but it\u2019s a critical problem wherever it does occur\u2014so I\u2019ve added it to this&nbsp;list.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Indexability issues\" data-section=\"indexability-issues\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171485-_agrcq5t0xptx\"><\/a>1. Indexability issues<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Indexability is a webpage\u2019s ability to be indexed by search engines. Depending on the issue, Google will index the wrong pages or won\u2019t be able to display it in the SERPs (and you won\u2019t get any traffic to these&nbsp;pages).<\/p>\n\n\n\n<p>Here are some examples of these issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canonical points to 4XX<\/strong> \u2014 Only valid live URLs should be specified as canonicals. When the search engine crawler is not able to access the specified canonical page, this instruction will be ignored, and wrong (non-canonical) page version can be indexed.<\/li>\n\n\n\n<li><strong>Canonical points to redirect <\/strong>\u2014 Similar or duplicate pages of a website must specify the canonical page to instruct search engines to show the most authoritative (canonical) version of the page in search results.<\/li>\n<\/ul>\n\n\n\n<p>Three requirements must be met for a page to be indexable:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The page must be crawlable.<\/strong> If you haven\u2019t blocked <a href=\"https:\/\/ahrefs.com\/blog\/googlebot\/\">Googlebot<\/a> from entering the page <a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\">robots.txt<\/a> or you have a website with fewer than 1,000 pages, you probably don\u2019t have an issue&nbsp;there.<\/li>\n\n\n\n<li><strong>The page must not have a noindex tag<\/strong> (more on that in a&nbsp;bit).<\/li>\n\n\n\n<li><strong>The page must be <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/canonicalization\/\"><strong>canonical<\/strong><\/a> (i.e., the main version).<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171485-_rmc3i4259glq\"><\/a>How to&nbsp;fix<\/h3>\n\n\n\n<p>Sign up for a free account of <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> and set up your project (you can do it in a <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/4455322-setting-up-your-first-project-in-ahrefs-webmaster-tools-awt\">few clicks<\/a>). Next:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-audit\"><strong>Site Audit<\/strong><\/a><strong>.<\/strong><\/li>\n\n\n\n<li>Go to the <strong>Indexability<\/strong> report.<\/li>\n\n\n\n<li>Click on issues related to canonicalization and \u201cnoindex\u201d to see affected pages.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1836\" height=\"1106\" class=\"wp-image-171486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-1.jpg\" alt=\"Indexability issues in Ahrefs' Site Audit.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-1.jpg 1836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-1-680x410.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-1-768x463.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-1-1536x925.jpg 1536w\" sizes=\"auto, (max-width: 1836px) 100vw, 1836px\"><\/figure>\n\n\n\n<p>For canonicalization issues in this report, you will need to replace bad URLs in the link rel=\u201ccanonical\u201d tag with valid ones (i.e., returning an \u201cHTTP 200&nbsp;OK\u201d).<\/p>\n\n\n\n<p>As for pages marked by <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2429909-what-does-noindex-page-warning-in-site-audit-mean\">\u201cnoindex\u201d issues<\/a>, these are the pages with the \u201cnoindex\u201d meta tag placed inside their code. Chances are, most of the pages found in the report should stay as they are. But if you see any pages that shouldn\u2019t be there, simply remove the tag. Do make sure those pages aren\u2019t blocked by <a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\">robots.txt<\/a> first.<\/p>\n\n\n\n<p>Click on the question mark on the right to see instructions on how to fix each issue. For more detailed instructions, click on the \u201cLearn more\u201d&nbsp;link.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"782\" class=\"wp-image-171487\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-2.jpg\" alt=\"Canonical points to redirect issue details.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-2.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-2-680x260.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-2-768x293.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-2-1536x587.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Broken pages\" data-section=\"broken-pages\"><a id=\"post-171485-_lj9vyvfu0sp2\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">2. Broken pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Broken pages are pages on your site that return 4XX errors (can\u2019t be found) and 5XX errors (server errors). These pages either won\u2019t be indexed by Google or will be dropped from the index; either way, you\u2019re potentially missing out on traffic and creating a bad experience for your visitors.<\/p>\n\n\n\n<p>Furthermore, if broken pages have backlinks pointing to them, all of that <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-equity\">link equity<\/a> goes to&nbsp;waste.<\/p>\n\n\n\n<p>Broken pages are also a waste of <a href=\"https:\/\/ahrefs.com\/blog\/crawl-budget\/\">crawl budget<\/a>\u2014something to watch out for on bigger websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171485-_j0pis5j0z4kb\"><\/a>How to&nbsp;fix<\/h3>\n\n\n\n<p>In<a href=\"https:\/\/ahrefs.com\/webmaster-tools\"> AWT<\/a>, you should:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open<a href=\"https:\/\/ahrefs.com\/site-audit\"> <strong>Site Audit<\/strong><\/a><strong>.<\/strong><\/li>\n\n\n\n<li>Go to the <strong>Internal pages<\/strong> report.<\/li>\n\n\n\n<li>See if there are any broken pages. If so, the <strong>Broken<\/strong> section will show a number higher than 0. Click on the number to show affected pages.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"930\" class=\"wp-image-171488\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-3.png\" alt=\"Internal pages report in Site Audit.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-3.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-3-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-3-768x349.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-3-1536x698.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>In the report showing pages with issues, it\u2019s a good idea to add a column for the number of referring domains. This will help you make the decision on how to fix the&nbsp;issue.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2010\" height=\"518\" class=\"wp-image-171489\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-4.png\" alt=\"Adding a column to the report.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-4.png 2010w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-4-680x175.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-4-768x198.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-4-1536x396.png 1536w\" sizes=\"auto, (max-width: 2010px) 100vw, 2010px\"><\/figure>\n\n\n\n<p>Now, fixing broken pages (4XX error codes) is quite simple, but there is more than one possibility. Here\u2019s a short graph explaining the process:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1752\" class=\"wp-image-171490\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-5.png\" alt=\"How to deal with broken links - flowchart.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-5-388x425.png 388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-5-768x841.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-5-1403x1536.png 1403w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Dealing with server errors (the ones reporting a 5XX) can be a tougher one, as there are different possible reasons for a server to be unresponsive. Read <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2453036-what-does-5xx-page-error-mean-in-site-audit\">this short guide<\/a> for troubleshooting.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a>, you can also see 404s that were caused by incorrect links to your website. While this is not a technical issue per se, reclaiming those links may give you an additional SEO&nbsp;boost.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a><\/li>\n\n\n\n<li>Enter your domain<\/li>\n\n\n\n<li>Go to the <strong>Best by links<\/strong> report<\/li>\n\n\n\n<li>Add a \u201c<strong>404 not found<\/strong>\u201d filter<\/li>\n\n\n\n<li>Then sort the report by referring domains from high to&nbsp;low<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1960\" height=\"1382\" class=\"wp-image-171491\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-6.png\" alt=\"How to find broken backlinks to your site.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-6.png 1960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-6-603x425.png 603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-6-768x542.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-6-1536x1083.png 1536w\" sizes=\"auto, (max-width: 1960px) 100vw, 1960px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Few or no internal links\" data-section=\"few-or-no-internal-links\"><a id=\"post-171485-_xpfnglhekge6\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">3. Few or no internal links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>An <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal link<\/a> is any hyperlink leading to the page or resource on the same website. They can affect rankings by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helping search engines like Google to find and crawl&nbsp;pages<\/li>\n\n\n\n<li>Boosting pages with <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a> (aka link juice or link equity) passed down from stronger pages.<\/li>\n<\/ul>\n\n\n\n<p>In the worst case scenario, pages that you want to rank won\u2019t have any internal links. These pages are called orphan pages. Web crawlers have limited ability to access those pages (only from sitemap or backlinks), and there is no link equity flowing to them from other pages on your&nbsp;site.<\/p>\n\n\n\n<p>A more likely scenario is that some pages could rank higher or rank for additional keywords if they had more relevant links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171485-_x9z1s5g8sf17\"><\/a>How to&nbsp;fix<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-audit\"><strong>Site Audit<\/strong><\/a><strong>.<\/strong><\/li>\n\n\n\n<li>Open the <strong>Links<\/strong> report.<\/li>\n\n\n\n<li>Open the <strong>Issues<\/strong> tab.<\/li>\n\n\n\n<li>Scroll to the <strong>Indexable <\/strong>category.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"142\" class=\"wp-image-171492\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-7.png\" alt=\"Orphan page issue in Site Audit.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-7.png 976w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-7-680x99.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-7-768x112.png 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\"><\/figure>\n\n\n\n<p>An orphan page needs to be either linked to from some other page on your website or deleted if a given page holds no value to&nbsp;you.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>\n\n\n\n<p>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> can find orphan pages as long as they have backlinks or are included in the sitemap. For a more thorough search for this issue, you will need to analyze server logs to find orphan pages with hits. Find out how in <a href=\"https:\/\/ahrefs.com\/blog\/orphan-pages\/#how-to-find-orphan-pages\">this guide<\/a>.<\/p>\n\n\n\n<\/div>\n\n\n\n<p>As for internal link opportunities, AWT identifies these automatically:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go <strong>Site Audit<\/strong>.<\/li>\n\n\n\n<li>Open the <strong>Internal link opportunities<\/strong> tool.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"896\" class=\"wp-image-171493\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-8.png\" alt=\"Internal link opportunities in Site Audit.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-8.png 1592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-8-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-8-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-8-1536x864.png 1536w\" sizes=\"auto, (max-width: 1592px) 100vw, 1592px\"><\/figure>\n\n\n\n<p>Focus on the columns labeled \u201csource page,\u201d \u201ckeyword context,\u201d and \u201ctarget page\u201d in your documentation. These columns will guide you on which webpage to link from, which webpage to link to, and the specific location on the page where the link should be&nbsp;added.<\/p>\n\n\n\n<p>For example, there are a few relevant internal links we can add to our list of SEO statistics:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"577\" class=\"wp-image-171494\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-9.jpg\" alt=\"Example internal link opportunities.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-9.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-9-680x192.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-9-768x216.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-9-1536x433.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Mobile experience issues\" data-section=\"mobile-experience-issues\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171485-_nboa6ovhv8uy\"><\/a>4. Mobile experience issues<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Having a mobile-friendly website is a must for SEO. Two reasons:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Google uses <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/mobile-first-indexing\/\"><strong>mobile-first indexing<\/strong><\/a> \u2014 it\u2019s mostly using the content of mobile pages for indexing and ranking pages.<\/li>\n\n\n\n<li><strong>Mobile experience is part of the <\/strong><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\"><strong>Page Experience signals<\/strong><\/a> \u2014 while Google will allegedly always \u201cpromote\u201d the page with the best content, page experience can be a tiebreaker for pages offering content of similar quality.<\/li>\n<\/ol>\n\n\n\n<p>Here are some examples of these issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Viewport not set <\/strong>\u2014 when a page does not have a <code>&lt;meta name=\u201cviewport\u201d&gt;<\/code>, <code>tag<\/code> or <code>width<\/code> or <code>initial-scale<\/code> parameters.<\/li>\n\n\n\n<li><strong>Tap targets too small or too close together<\/strong> \u2014 when interactive elements are not large enough or their tappable areas overlap.<\/li>\n\n\n\n<li><strong>Document uses plugins<\/strong> \u2014 when a page requires plugins, such as Java or&nbsp;Flash.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171485-_726tya73s9y2\"><\/a>How to&nbsp;fix<\/h3>\n\n\n\n<p>In Ahrefs Site Audit, look for these issues under the <strong>Usability and performance<\/strong> category.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"988\" class=\"wp-image-171495\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-10.png\" alt=\"List of usability and performance issues.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-10.png 780w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-10-336x425.png 336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-10-768x973.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\"><\/figure>\n\n\n\n<p>Next, click on the question mark next to the issue name and use the instructions to solve the issues for affected pages (they will require some web development work).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"703\" class=\"wp-image-171496\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-11.jpg\" alt=\"Mobile usability issue details.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-11.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-11-680x233.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-11-768x264.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-11-1536x527.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>For example, if the tool finds pages with a font too small for mobile devices, you will need to make sure that the <a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/HTML\/Viewport_meta_tag\">viewport tag is set properly<\/a> and make the font at least 12&nbsp;px.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. HTTPS issues\" data-section=\"https-issues\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171485-_hftlm1swz616\"><\/a>5. HTTPS issues<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google uses HTTPS encryption as a <a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\">small ranking signal<\/a>. This means you can experience lower rankings if you don\u2019t have a TLS certificate to secure your website.<\/p>\n\n\n\n<p>But even if you do, some pages and\/or resources on your pages may still use the HTTP protocol.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171485-_73el7nmv4cej\"><\/a>How to&nbsp;fix<\/h3>\n\n\n\n<p>Assuming you already have an SSL\/TLS certificate for all subdomains (if not, do get one), open <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a> and do&nbsp;these:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-audit\"><strong>Site Audit<\/strong><\/a><\/li>\n\n\n\n<li>Go to the <strong>Internal pages<\/strong> report<\/li>\n\n\n\n<li>Look at the protocol distribution graph and click on <strong>HTTP<\/strong> to see affected pages<\/li>\n\n\n\n<li>Inside the report showing pages, add a column for <strong>Final redirect URL<\/strong><\/li>\n\n\n\n<li>Make sure all HTTP pages are <a href=\"https:\/\/ahrefs.com\/blog\/redirects-for-seo\/\">permanently redirected<\/a> (301 or 308 redirects) to their HTTPS counterparts<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"726\" class=\"wp-image-171497\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-12.png\" alt=\"HTTPS issues report.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-12.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-12-680x411.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-12-768x465.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"518\" class=\"wp-image-171498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-13.png\" alt=\"Adding the final redirect column.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-13.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-13-680x172.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-13-768x194.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-13-1536x389.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Finally, let\u2019s check if any resources on the site still use&nbsp;HTTP:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Inside the <strong>Internal pages <\/strong>report, click on <strong>Issues.<\/strong><\/li>\n\n\n\n<li>Then click on <strong>HTTPS\/HTTP mixed content<\/strong> to view affected resources.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"208\" class=\"wp-image-171499\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-14.png\" alt=\"HTTPS\/HTTP mixed content issue.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-14.png 890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-14-680x159.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-14-768x179.png 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\"><\/figure>\n\n\n\n<p>The quickest way to fix this is to add this short code in your .htaccess file or server config.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;ifModule mod_headers.c&gt;\nHeader always set Content-Security-Policy \"upgrade-insecure-requests;\"\n&lt;\/IfModule&gt;<\/code><\/pre>\n\n\n\n<p>This configuration ensures that whenever a browser requests a page or resource from the server, it will automatically convert any HTTP requests to HTTPS for enhanced security.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">What Is HTTPS? Everything You Need to&nbsp;Know<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Performance and stability issues\" data-section=\"performance-and-stability\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171485-_h8p42sqiyjrr\"><\/a>6. Performance and stability issues (Core Web Vitals)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google\u2019s Core Web Vitals (CWV) is a set of metrics designed to gauge a website\u2019s user experience, mainly in terms of loading and responsiveness speed. They are part of <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\">Google\u2019s Page Experience signals<\/a>, impacting search engine rankings.<\/p>\n\n\n\n<p>That said, from an SEO perspective the goal isn\u2019t to be the fastest site or the \u201cmost usable\u201d one but to score at least \u201cgood\u201d in these three categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/ahrefs.com\/blog\/largest-contentful-paint-lcp\/\">Largest Contentful Paint (LCP)<\/a><\/strong>. This measures how long it takes for the biggest content element on the screen (like an image, video, or large text block) to fully load after you request a webpage. It\u2019s a key indicator of how quickly a visitor can see content on the&nbsp;page.<\/li>\n\n\n\n<li><strong>Interaction to Next Paint (INP).<\/strong> It evaluates the page\u2019s responsiveness to user actions. It measures how long it takes for the page to react to clicks, taps, and key presses. The INP value reflects the longest response time for these interactions, excluding extreme cases. This metric replaces <a href=\"https:\/\/ahrefs.com\/blog\/first-input-delay-fid\/\">First Input Delay (FID)<\/a> in March&nbsp;2024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/ahrefs.com\/blog\/cumulative-layout-shift-cls\/\">Cumulative Layout Shift (CLS)<\/a>.<\/strong> CLS totals up all the unexpected movements of page elements while the page is loading. A higher score indicates more shifting, which can be frustrating for users trying to read or interact with the page. This metric helps identify and minimize these shifts to improve the user experience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171485-_74rii6oa0642\"><\/a>How to&nbsp;fix<\/h3>\n\n\n\n<p>Probably the fastest way to check for CWV for an entire site is to use the free Google Search Console.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click on <strong>Core Web Vitals<\/strong> in the <strong>Experience<\/strong> section of the reports.<\/li>\n\n\n\n<li>Click <strong>Open report<\/strong> in each section to see how your website scores.<\/li>\n\n\n\n<li>For pages that aren\u2019t considered good, you\u2019ll see a special section at the bottom of the report. Use it to see pages that need your attention.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1139\" class=\"wp-image-171500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-15.jpg\" alt=\"Core Web Vitals report in Google Search Console.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-15.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-15-680x378.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-15-768x427.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-15-1536x854.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1481\" height=\"625\" class=\"wp-image-171501\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-16.png\" alt=\"CWV report details.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-16.png 1481w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-16-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-16-768x324.png 768w\" sizes=\"auto, (max-width: 1481px) 100vw, 1481px\"><\/figure>\n\n\n\n<p>Optimizing for CWV may take some time and some web dev skills. This may include things like moving to a faster (or closer) server, compressing images, optimizing CSS, etc. We\u2019re explaining how to do this <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/#3-cwv-components\">in the third part of this guide to&nbsp;CWV.<\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Unoptimized website structure\" data-section=\"unoptimized-website-structure\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171485-_hb9qhvli8aw\"><\/a>7. Unoptimized website structure<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Unoptimized website structure in the context of technical SEO is mainly about important organic pages too deep into the website structure.<\/p>\n\n\n\n<p>Pages that are nested too deep (users need more than 6 clicks from the website to get to them) will receive less link equity from your homepage (likely the page with the most backlinks), which may affect their rankings. This is because link value diminishes with every link \u201chop.\u201d<\/p>\n\n\n\n<p>Website structure is important for other reasons too, such as the overall user experience, crawl efficiency, and helping Google understand the context of your pages. Here, we\u2019ll only focus on the technical aspect, but you can read more about the topic in our full guide: <a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">Website Structure: How to Build Your SEO Foundation<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171485-_qy9d47hpvjrd\"><\/a>How to&nbsp;fix<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open <strong>Site Audit <\/strong>and go to the Structure Explorer (in the menu on the left-hand side)<strong>.<\/strong><\/li>\n\n\n\n<li>Configure the <strong>Segment<\/strong> to only <strong>valid HTML pages<\/strong> and click <strong>Apply.<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"448\" class=\"wp-image-171502\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-17.png\" alt=\"Applying segment filter in Site Audit.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-17.png 1358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-17-680x224.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-17-768x253.png 768w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\"><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Switch to the <strong>Depth<\/strong> tab, and set the data type to <strong>Data table.<\/strong><\/li>\n\n\n\n<li>Use the graph to investigate pages with more than six clicks away from the homepage.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"776\" class=\"wp-image-171503\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-18.jpg\" alt=\"Switching to the depth tab.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-18.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-18-680x258.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-18-768x291.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-18-1536x582.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>The way to fix the issue is to link to deeper nested pages from pages closer to the homepage. More important pages could find their place in site navigation, while less important ones can be just linked to the pages a few clicks closer.<\/p>\n\n\n\n<p>It\u2019s a good idea to weigh in user experience and the business role of your website when deciding what goes into sitewide navigation.<\/p>\n\n\n\n<p>For example, we could probably give our <a href=\"https:\/\/ahrefs.com\/seo\/glossary\">SEO glossary<\/a> a slightly higher chance to get ahead of organic competitors by including it in the main site navigation. Yet we decided not to because it isn\u2019t such an important page for users who are not particularly searching for this type of information.<\/p>\n\n\n\n<p>Instead, moved the glossary only up a notch by including a link inside the beginner\u2019s guide to SEO (which itself is just one click away from the homepage).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"140\" class=\"wp-image-171504\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-19.png\" alt=\"Report showing a page 1 click away from the homepage.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-19.png 1296w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-19-680x73.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-19-768x83.png 768w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1614\" height=\"634\" class=\"wp-image-171505\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-20.png\" alt=\"Internal link example.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-20.png 1614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-20-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-20-768x302.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-20-1536x603.png 1536w\" sizes=\"auto, (max-width: 1614px) 100vw, 1614px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Lack of relevant schema markup\" data-section=\"lack-of-schema-markup\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171485-_bk3f3yxc8cco\"><\/a>8. Lack of relevant schema markup<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">Schema markup<\/a> is code that helps Google understand the information on a page, which can be used to show rich results (also known as rich snippets).<\/p>\n\n\n\n<p>Schema markup is not a ranking factor, and it can\u2019t make you rank higher in text results.<\/p>\n\n\n\n<p>However, schema markup can make your pages eligible to rank in rich results. Google displays these for some search queries in spots that really stand out in the SERPs; some even show up on top of the standard text results.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1714\" height=\"1280\" class=\"wp-image-171506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-21.jpg\" alt=\"Rich result example.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-21.jpg 1714w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-21-569x425.jpg 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-21-768x574.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-21-1536x1147.jpg 1536w\" sizes=\"auto, (max-width: 1714px) 100vw, 1714px\"><\/figure>\n\n\n\n<p>This is especially important for pages with the following types of content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recipes.<\/li>\n\n\n\n<li>Job ads.<\/li>\n\n\n\n<li>Videos.<\/li>\n\n\n\n<li>News articles.<\/li>\n\n\n\n<li>Information about events\/landing pages for events.<\/li>\n\n\n\n<li>Details about movies.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171485-_rt0b36ypycon\"><\/a>How to&nbsp;fix<\/h3>\n\n\n\n<p>There are various methods you can generate and validate schema for free. You can use a tool like Merkle or Schema or semi-automate the process with ChatGPT.<\/p>\n\n\n\n<p>ChatGPT is worth highlighting here because it\u2019s able to recognize the relevant type schema for any page. Simply plug and URL if your page is already live or upload the copy if not live yet and ask AI to generate schema. You can use the following prompt:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Generate a ready-to-use schema in JSON-LD format for the following: [your URL or content].<\/code><\/pre>\n\n\n\n<p>Next copy the code and run it through <a href=\"https:\/\/search.google.com\/test\/rich-results\">Google\u2019s Rich Results Test<\/a> just to double-check everything is in&nbsp;order.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"816\" class=\"wp-image-171507\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-22.png\" alt=\"Generating schema with ChatGPT.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-22.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-22-625x425.png 625w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-22-768x522.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n\n<p>Finally, apply the code to the page. If you\u2019re using a popular CMS like WordPress or Wix, look for a schema markup plugin\/app. Otherwise, you may need to add the code to each eligible page <a href=\"https:\/\/codelabs.developers.google.com\/codelabs\/structured-data\/index.html#3\">manually<\/a>.<\/p>\n\n\n\n<p>You can also use AWT to look for any schema issues across the entire site. You will find these issues under the <strong>Others <\/strong>section of the<strong> All issues report<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"604\" class=\"wp-image-171508\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-23.png\" alt=\"Site Audit reporting an structured data error.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-23.png 962w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-23-677x425.png 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-23-768x482.png 768w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Optimizing pages with schema markup is an effective way to get more clicks from pages that already rank high\u2014we\u2019re explaining the details in this <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">guide to schema.<\/a><\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Duplicate content\" data-section=\"duplicate-content\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171485-_c4y2zp74pnru\"><\/a>9. Duplicate content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Duplicate content happens when exact or near-duplicate content appears on the web in more than one&nbsp;place.<\/p>\n\n\n\n<p>In cases of duplicate content, <a href=\"https:\/\/youtu.be\/wsrL6l2Fxvo?si=EyZn7dJ495FPhe0H&amp;t=260\">Google will choose one of the pages<\/a> to show in the SERPs, but it won\u2019t necessarily be the page you want to be indexed.<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">&nbsp;\n\n\n\n<p>If we find exactly the same information on multiple pages on the web, and someone searches specifically for that piece of information, then we\u2019ll try to find the best matching page ( \u2026 ) So if you have the same content on multiple pages then we won\u2019t show all of these&nbsp;pages.<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"John Mueller\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/john-mueller-google.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">John Mueller,<\/span> <span class=\"quote-author-job\">Search Advocate <a href=\"https:\/\/www.google.com\" target=\"_blank\">Google<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>Content duplication is not necessarily a case of intentional or unintentional creation of similar pages. There are other less obvious causes, such as <a href=\"https:\/\/ahrefs.com\/blog\/faceted-navigation\/\">faceted navigation<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/url-parameters\/\">tracking parameters in URLs<\/a>, or using <a href=\"https:\/\/ahrefs.com\/blog\/trailing-slash\/\">trailing and non-trailing slashes<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171485-_tu6ef0kpjc81\"><\/a>How to&nbsp;fix<\/h3>\n\n\n\n<p>First, check if your website is available under only one URL. If your site is accessible as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>http:\/\/domain.com<\/li>\n\n\n\n<li>http:\/\/www.domain.com<\/li>\n\n\n\n<li>https:\/\/domain.com<\/li>\n\n\n\n<li>https:\/\/www.domain.com<\/li>\n<\/ul>\n\n\n\n<p>\u2026 then Google will see all of those URLs as different websites.<\/p>\n\n\n\n<p>The easiest way to check if users can browse only one version of your website: type in all four variations in the browser, one by one, hit enter, and see if they get redirected to the master version (ideally, the one with&nbsp;HTTPS).<\/p>\n\n\n\n<p>You can also go straight into Site Audit\u2019s <strong>Duplicates<\/strong> report. If you see 100% <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2115215-what-are-good-and-bad-duplicates-in-site-audit\">bad duplicates<\/a>, that is likely the reason.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1932\" height=\"658\" class=\"wp-image-171509\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-24.png\" alt=\"Duplicate content distribution report in Site Audit.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-24.png 1932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-24-680x232.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-24-768x262.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-24-1536x523.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-24-650x220.png 650w\" sizes=\"auto, (max-width: 1932px) 100vw, 1932px\"><\/figure>\n\n\n\n<p>In this case, choose one version that will serve as canonical (likely the one with HTTPS) and permanently redirect other versions to&nbsp;it.<\/p>\n\n\n\n<p>Then run a <strong>New crawl<\/strong> in Site Audit to see if there are any other bad duplicates left.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"870\" class=\"wp-image-171510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-25.jpg\" alt=\"Launching a new crawl in Site Audit.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-25.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-25-680x289.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-25-768x326.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-25-1536x653.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>There are a few ways you can handle bad duplicates, depending on the case. Learn how to solve them in our <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2134268-how-to-resolve-bad-duplicates-found-on-ahrefs-site-audit\">guide<\/a>.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/duplicate-content\/\">Duplicate Content: Why It Happens and How to Fix&nbsp;It<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Oversized HTML pages (over 2MB) \" data-section=\"oversized-html\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Oversized HTML&nbsp;pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/googlebot#size-limit\">Googlebot will only process the first 2 MB of a page\u2019s raw (uncompressed) HTML<\/a>. Everything after that is ignored. For most pages, 2 MB is plenty, but unoptimized pages with things like heavy embedded CSS\/JS can blow past it without anyone noticing\u2014the browser renders everything fine, but Googlebot quietly stops reading.<\/p>\n\n\n\n<p>That means content, links, and structured data near the bottom of an oversized page may never get indexed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to&nbsp;fix<\/h3>\n\n\n\n<p>You can check whether the issue happens on your site with the free Ahrefs Webmaster Tools. Open Site Audit, go to All issues, and look for the \u201cPage size exceeds Googlebot\u2019s 2 MB crawl&nbsp;limit\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1403\" height=\"511\" class=\"wp-image-196300\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image-2.png\" alt=\"Oversized HTML issue - where to find in Site Audit. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image-2.png 1403w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image-2-680x248.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image-2-768x280.png 768w\" sizes=\"auto, (max-width: 1403px) 100vw, 1403px\"><\/figure>\n\n\n\n<p>Get the uncompressed HTML under 2 MB by tackling the most common culprits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inline base64 images.<\/strong> Replace them with normal external image&nbsp;files.<\/li>\n\n\n\n<li><strong>Embedded SVGs and large JSON blocks.<\/strong> Move them to separate files or simplify them.<\/li>\n\n\n\n<li><strong>Inline CSS and JavaScript.<\/strong> Move these to external <code>.css<\/code> and <code>.js<\/code> files.<\/li>\n\n\n\n<li><strong>Bloated markup.<\/strong> CMS themes and page builders often inject redundant HTML. Inspect the source and clean&nbsp;up.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171485-_glxq18d4q19c\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>When you\u2019re done fixing the more pressing issues, dig a little deeper to keep your site in perfect SEO health. Open <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> and go to the <strong>All issues<\/strong> report to see other issues regarding on-page SEO, image optimization, redirects, localization, and more. In each case, you will find instructions on how to deal with the&nbsp;issue.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1382\" height=\"650\" class=\"wp-image-171511\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-26.png\" alt=\"How to customize issues report in Site Audit.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-26.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-26-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171485-26-768x361.png 768w\" sizes=\"auto, (max-width: 1382px) 100vw, 1382px\"><\/figure>\n\n\n\n<p>Some issues, e.g., indexability issues, can be fixed directly in Site Audit using the <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/9775727-how-patches-work-in-site-audit\">Patches<\/a> feature (part of the <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/10130957-what-are-project-boost-add-ons\">Project Boost Max add-on<\/a>). No need to constantly swap windows with your CMS or rely on a developer. Worth considering it if you\u2019re working on a big site or managing multiple clients.<\/p>\n\n\n\n<p>For example, here you can see fixing blog post titles right from Site Audit\u2014you can even ask AI for suggestions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"344\" class=\"wp-image-196303\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image-5.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image-5.png 912w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image-5-680x256.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image-5-768x290.png 768w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\"><\/figure>\n\n\n\n<p>Did I miss any important technical issues? Let me know <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on X<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/\">LinkedIn<\/a>.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Surprisingly, the ones you see the most aren\u2019t necessarily the ones you should be losing sleep over. They may be worth fixing, but definitely not putting on the top of your&nbsp;list. For instance, we found that meta descriptions were missing<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[329],"tags":[],"coauthors":[412],"class_list":["post-152016","post","type-post","status-publish","format-standard","hentry","category-technical-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 SEO Issues That Really Matter &amp; How to Fix Them<\/title>\n<meta name=\"description\" content=\"Learn how to find and fix technical SEO issues that can seriously affect your rankings by using two free tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-issues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 SEO Issues That Really Matter &amp; 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