{"id":150954,"date":"2023-01-13T01:40:26","date_gmt":"2023-01-13T06:40:26","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=150954"},"modified":"2024-11-04T15:09:16","modified_gmt":"2024-11-04T20:09:16","slug":"google-keyword-planner","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/","title":{"rendered":"How to Use Google Keyword Planner in&nbsp;2024"},"content":{"rendered":"\n<div class=\"intro-txt\">Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It can even show you the keywords your competitors are targeting.<\/div>\n\n\n\n<p>In this guide, you\u2019ll learn how to get some serious SEO value from Keyword Planner.&nbsp;<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Get access\" data-section=\"get-access\">\n\n\n\n<h2 class=\"wp-block-heading\">Step 1. Get access to Google Keyword Planner<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google Keyword Planner is free. All you need is a Google Ads account to use&nbsp;it.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t already have one of these, Google makes you jump through a few hoops to get access. It\u2019s still free, but it might require a temporary hold of a few bucks on your credit card.<\/p>\n\n\n\n<p>First, go to <a href=\"https:\/\/ads.google.com\/home\/\">ads.google.com<\/a>, click \u201cStart now,\u201d sign in to your Google account, then on the first screen you see, enter your website\u2019s name and click \u201cNext\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1454\" height=\"1630\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-17.png\" alt=\"Enter your website here\" class=\"wp-image-181785\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-17.png 1454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-17-379x425.png 379w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-17-768x861.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-17-1370x1536.png 1370w\" sizes=\"auto, (max-width: 1454px) 100vw, 1454px\"><\/figure>\n\n\n\n<p>On the next few screens, keep pressing \u201cSkip\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1454\" height=\"1524\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-26-1.png\" alt=\"Click &quot;skip&quot;\" class=\"wp-image-181791\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-26-1.png 1454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-26-1-405x425.png 405w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-26-1-768x805.png 768w\" sizes=\"auto, (max-width: 1454px) 100vw, 1454px\"><\/figure>\n\n\n\n<p>Eventually you should see this pop-up, where you should click \u201cLeave campaign creation\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1454\" height=\"328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-54.png\" alt=\"Click &quot;leave campaign creation&quot;\" class=\"wp-image-181787\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-54.png 1454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-54-680x153.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-41-54-768x173.png 768w\" sizes=\"auto, (max-width: 1454px) 100vw, 1454px\"><\/figure>\n\n\n\n<p>Google will then ask for your billing country, time zone, and currency. Fill these in accurately.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1454\" height=\"1300\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-42-02.png\" alt=\"Enter your billing details\" class=\"wp-image-181788\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-42-02.png 1454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-42-02-475x425.png 475w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2024-11-04_18-42-02-768x687.png 768w\" sizes=\"auto, (max-width: 1454px) 100vw, 1454px\"><\/figure>\n\n\n\n<p>Finally, you\u2019ll need to enter your payment information and agree to a temporary authorization on your card. As long as you don\u2019t actually run any ads, this is all that will be charged and it will be refunded with a week in most&nbsp;cases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"1274\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-18.55.40.png\" alt=\"Agree to the payment authorization\" class=\"wp-image-181789\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-18.55.40.png 1432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-18.55.40-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-18.55.40-768x683.png 768w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\"><\/figure>\n\n\n\n<p>Once you\u2019ve done that, ignore everything else and <a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/home\">click here go to Keyword Planner<\/a>. You should have access. (If the link doesn\u2019t work, just Google \u201ckeyword planner\u201d and click the official result).&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Discover new keywords\" data-section=\"discover-new-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">Step 2. Discover new keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you want to see search volumes and metrics for an existing list of keywords, click \u201cGet search volume and forecasts.\u201d Otherwise, click \u201cDiscover new keywords\u201d to find new keyword ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1522\" height=\"904\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.45.01.png\" alt=\"Keyword Planner has two options: discover new keywords, or get search volume and forecasts\" class=\"wp-image-171831\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.45.01.png 1522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.45.01-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.45.01-768x456.png 768w\" sizes=\"auto, (max-width: 1522px) 100vw, 1522px\"><\/figure>\n\n\n\n<p>There are two ways to discover new keywords:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with keywords<\/strong> \u2013 Enter up to 10 words or phrases related to your business.&nbsp;<\/li>\n\n\n\n<li><strong>Start with a website or webpage<\/strong> \u2013 Enter a URL and choose whether you want keyword suggestions based on the whole site or just that&nbsp;page.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>For example, if we enter a few keywords related to SEO, we get 3,377 keyword ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"774\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.46.39.png\" alt=\"Number of keyword ideas from SEO &quot;seed&quot; keywords in Google Keyword Planner = 3,377\" class=\"wp-image-171832\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.46.39.png 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.46.39-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.46.39-768x442.png 768w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\"><\/figure>\n\n\n\n<p>This is pretty low compared to the number of keyword ideas you get from a third-party keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.47.55.png\" alt=\"Number of keyword ideas from SEO &quot;seed&quot; keywords in Ahrefs' Keywords Explorer = 210K\" class=\"wp-image-171833\" style=\"width:579px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.47.55.png 950w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.47.55-569x425.png 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-16.47.55-768x574.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\"><\/figure>\n\n\n\n<p>But the neat thing about Keyword Planner is that it generates related ideas that don\u2019t contain the terms you entered.&nbsp;<\/p>\n\n\n\n<p>For example, here are some ideas we get if we enter \u201cSEO\u201d as our seed&nbsp;idea:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"546\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-seo-keyword-ideas.png\" alt=\"Keyword ideas in Google Keyword Planner from the seed keyword &quot;SEO&quot;\" class=\"wp-image-150966\" style=\"width:198px;height:273px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-seo-keyword-ideas.png 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-seo-keyword-ideas-308x425.png 308w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\"><\/figure>\n\n\n\n<p>Typically, you\u2019d need to enter more seed ideas to find keyword ideas like this in conventional keyword research tools.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Find the best ideas\" data-section=\"find-keyword-ideas\">\n\n\n\n<h2 class=\"wp-block-heading\">Step 3. Look for the best keyword ideas<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There\u2019s no point in trying to rank for irrelevant keywords, so the best starting point is to filter out keywords that don\u2019t make sense to target.<\/p>\n\n\n\n<p>For example, say that you\u2019re looking for keyword ideas related to T-shirts for an online clothing store.&nbsp;<\/p>\n\n\n\n<p>If you enter \u201ctshirt\u201d as your seed idea, you\u2019ll see a lot of brand-related keywords:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"820\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-tshirt-keyword-ideas.png\" alt=\"Keyword ideas in Google Keyword Planner from the seed keyword &quot;tshirt&quot;\" class=\"wp-image-150967\" style=\"width:217px;height:410px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-tshirt-keyword-ideas.png 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-tshirt-keyword-ideas-225x425.png 225w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\"><\/figure>\n\n\n\n<p>This is fine if you sell T-shirts from these brands. Otherwise, they\u2019re a distraction.<\/p>\n\n\n\n<p>Luckily, Keyword Planner makes it super easy to refine ideas. Just click \u201cRefine keywords\u201d in the upper right to quickly include or exclude keywords by attributes like brand, color, and&nbsp;style.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-refine-keywords.png\" alt=\"Refining keywords in Keyword Planner\" class=\"wp-image-150968\" style=\"width:373px;height:422px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-refine-keywords.png 746w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-refine-keywords-376x425.png 376w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\"><\/figure>\n\n\n\n<p>For example, you can easily filter out keywords that mention brands you don\u2019t&nbsp;sell.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"436\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-filtering-keywords.png\" alt=\"Refining keywords by brand in Keyword Planner\" class=\"wp-image-150969\" style=\"width:352px;height:218px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-filtering-keywords.png 704w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-filtering-keywords-680x421.png 680w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> This feature doesn\u2019t work if you started keyword research with a website or&nbsp;URL.<\/div>\n\n\n\n<p>If you still see many irrelevant keywords after this, use the \u201cdoes not contain\u201d keyword filter to exclude them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"408\" height=\"772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-near-me-filter.png\" alt=\"Refining keyword ideas by &quot;does not contain&quot; in Keyword Planner\" class=\"wp-image-150970\" style=\"width:204px;height:386px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-near-me-filter.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-near-me-filter-225x425.png 225w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\"><\/figure>\n\n\n\n<p>From here, it\u2019s just a case of looking through the ideas for keywords that make&nbsp;sense.&nbsp;<\/p>\n\n\n\n<p>Here are a few ideas and ways to do&nbsp;this:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Find low-competition long-tails<\/h3>\n\n\n\n<p>Long-tail keywords are keywords that get a few monthly searches. Because of this, they tend to be easier to rank for than popular keywords.<\/p>\n\n\n\n<p>Keyword Planner doesn\u2019t show the exact number of monthly searches for keywords, but it does show the average monthly range. So you can easily find long-tail keywords by sorting the ideas by average monthly searches from low to&nbsp;high.<\/p>\n\n\n\n<p>For example, if we do this for the seed keyword \u201cebike,\u201d we see many ideas with 10\u2013100 monthly searches, including \u201cpower e bike\u201d and \u201cgenze e222b electric bike.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"612\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords.png\" alt=\"Keyword ideas from the seed keyword &quot;ebike&quot; in Keyword Planner\" class=\"wp-image-150971\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords.png 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords-768x405.png 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"><\/figure>\n\n\n\n<p>However, not all of these are necessarily easy to rank&nbsp;for.<\/p>\n\n\n\n<p>Unfortunately, Keyword Planner can\u2019t help you figure that out because its \u201ccompetition\u201d metric has nothing to do with organic search competition. It\u2019s the competition level in Google Ads. As such, you should pay absolutely no attention to&nbsp;it.<\/p>\n\n\n\n<p>Instead, we recommend plugging keyword ideas into a third-party tool like <a href=\"https:\/\/ahrefs.com\/keyword-difficulty\">our free Keyword Difficulty (KD) checker<\/a>. This estimates the difficulty of ranking on the first page of Google on a scale from 0 to&nbsp;100.<\/p>\n\n\n\n<p>If we do this for \u201cpower e bike,\u201d we see that it has quite a high KD&nbsp;score.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1814\" height=\"558\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs.png\" alt=\"The Ahrefs Keyword Difficulty (KD) score for &quot;power e bike&quot; is high\" class=\"wp-image-150972\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs.png 1814w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs-768x236.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs-1536x472.png 1536w\" sizes=\"auto, (max-width: 1814px) 100vw, 1814px\"><\/figure>\n\n\n\n<p>On the other hand, \u201cgenze e222b electric bike\u201d has a very low KD&nbsp;score.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1806\" height=\"566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs.png\" alt=\"The Ahrefs Keyword Difficulty (KD) score for &quot;genze e222b electric bike&quot; is low\" class=\"wp-image-150973\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs.png 1806w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs-768x241.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs-1536x481.png 1536w\" sizes=\"auto, (max-width: 1806px) 100vw, 1806px\"><\/figure>\n\n\n\n<p>Another consideration when choosing keyword ideas is their traffic potential. The easiest method for this is to plug the top-ranking page for the keyword into <a href=\"https:\/\/ahrefs.com\/traffic-checker\">our free traffic checker<\/a>.&nbsp;<\/p>\n\n\n        <div class=\"tool-widget-outer\">\n            <div class=\"tool-widget\">\n                <div class=\"body\">\n                    <div class=\"title\">Website Traffic Checker<\/div>\n\t\t\t\t\t                        <div class=\"heading\">See search traffic estimates for any website or webpage<\/div>\n\t\t\t\t\t\t                    <div class=\"icon  icon-website-traffic-checker\"><\/div>\n                <\/div>\n                <form action=\"https:\/\/ahrefs.com\/traffic-checker\" method=\"GET\">\n                    <div class=\"form\">\n                        <input type=\"text\" class=\"input\" name=\"input\" placeholder=\"Enter domain or URL\" required>\n\t\t\t\t\t\t        <select name=\"mode\" class=\"domains-choice\" required>\n            <option value=\"exact\">Exact URL<\/option>\n            <option value disabled>Path<\/option>\n            <option value disabled>Domain<\/option>\n            <option value=\"subdomains\" selected>Subdomains<\/option>\n        <\/select>\n\t\t                        <button type=\"submit\" class=\"button\">Check traffic<\/button>\n                    <\/div>\n                <\/form>\n            <\/div>\n        <\/div>\n\t\t\n\n\n<p>If we do this for the top-ranking page for \u201cgenze e222b electric bike,\u201d we see it gets an estimated 394 monthly search visits. So it clearly has traffic potential.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1844\" height=\"1098\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike.png\" alt=\"Estimated traffic potential for the top-ranking page for &quot;genze e222b electric bike,&quot; via Ahrefs' free keyword generator\" class=\"wp-image-150974\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike.png 1844w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike-680x405.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike-768x457.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike-1536x915.png 1536w\" sizes=\"auto, (max-width: 1844px) 100vw, 1844px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Find trending keywords<\/h3>\n\n\n\n<p>Keyword Planner has a YoY change metric. This shows the change in search trends between the latest month and the same month from the previous year.<\/p>\n\n\n\n<p>You can find breakout topics if you sort keyword ideas by this column from highest to lowest.<\/p>\n\n\n\n<p>For example, if we enter \u201ce bike\u201d as our seed keyword, we see that \u201cgiant stance e+\u201d has a +900% YoY increase.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2652\" height=\"490\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-17.16.31.png\" alt=\"Keyword Planner shows a +900% YoY increase for &quot;giant stance e+&quot; thanks to the company introducing them last year\" class=\"wp-image-171859\" style=\"width:622px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-17.16.31.png 2652w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-17.16.31-680x126.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-17.16.31-768x142.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-17.16.31-1536x284.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-17.16.31-2048x378.png 2048w\" sizes=\"auto, (max-width: 2652px) 100vw, 2652px\"><\/figure>\n\n\n\n<p>This is likely because Giant announced released the bike last&nbsp;year.<\/p>\n\n\n\n<p>If you run an affiliate website, this is an excellent way to find products worth reviewing.&nbsp;<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking for more trending keywords?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Plug a seed keyword like \u201cbike\u201d into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, go to the <strong>Matching Terms <\/strong>report, switch the period to 12 months, then sort by the Growth column from high to low. You\u2019ll see the keywords with the most growth over that period.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"636\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-19.05.44.png\" alt=\"Trending keywords over the last 12 months in Ahrefs\" class=\"wp-image-181795\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-19.05.44.png 1044w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-19.05.44-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-19.05.44-768x468.png 768w\" sizes=\"auto, (max-width: 1044px) 100vw, 1044px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Find seasonal keywords<\/h3>\n\n\n\n<p>Keyword Planner also has a \u201cthree month change\u201d metric. This shows the change in search trends between the latest month and the two months prior.<\/p>\n\n\n\n<p>You can find seasonal topics if you sort keyword ideas by this column from highest to lowest.<\/p>\n\n\n\n<p>For example, if we use \u201ce bike\u201d as our seed once again, we see that \u201cebike black friday\u201d has a +900% three-month increase.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"222\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword.png\" alt=\"Keyword Planner shows a +900% three-month increase for &quot;e bike&quot; thanks to Black Friday\" class=\"wp-image-150976\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword.png 1010w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword-680x149.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword-768x169.png 768w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\"><\/figure>\n\n\n\n<p>This is because Black Friday is just around the corner (at the time of writing).<\/p>\n\n\n\n<p>Let\u2019s enter \u201csweater\u201d as our seed. We see many terms related to ugly Christmas sweaters seeing a recent increase in searches. Again, this makes sense given the time of year (once more, at the time of writing).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1138\" height=\"838\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords.png\" alt=\"Keyword Planner shows big three-month increases for sweater-related keywords in the run-up to Christmas\" class=\"wp-image-150977\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords.png 1138w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords-577x425.png 577w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords-768x566.png 768w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking for more seasonal keywords?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Plug a seed keyword into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, go to the <strong>Matching Terms <\/strong>report, switch the period to 3 months, then sort by the Growth column from high to low. You\u2019ll see the keywords with the most growth over that period, which are often seasonal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-20.04.50.png\" alt=\"Seasonal keywords in Keywords Explorer\" class=\"wp-image-181798\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-20.04.50.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-20.04.50-680x413.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2024-11-04-at-20.04.50-768x467.png 768w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Find lucrative keywords<\/h3>\n\n\n\n<p>Keyword Planner has a column for \u201ctop of page bid (high range).\u201d As Google notes, this shows the \u201chigher range of what advertisers have historically paid for a keyword\u2019s top of page&nbsp;bid.\u201d&nbsp;<\/p>\n\n\n\n<p>Now, advertisers have nothing to do with SEO. But it\u2019s logical to assume that if they\u2019re willing to pay a lot for clicks from a keyword, it must have commercial value. In which case, it\u2019s worth trying to rank organically.&nbsp;<\/p>\n\n\n\n<p>For example, if we sort our ebike keyword ideas by \u201ctop of page bid\u201d from high to low, one of the keywords that advertisers pay big bucks for clicks from is \u201czooz&nbsp;ebike.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"214\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword.png\" alt=\"The estimated &quot;top of page bid (high range)&quot; for &quot;zooz ebike&quot; is high at $21.45\" class=\"wp-image-150978\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword.png 1010w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword-680x144.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword-768x163.png 768w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\"><\/figure>\n\n\n\n<p>This is hardly surprising given that these bikes cost $2K\u2013$3K.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus: Google Keyword Planner tips &amp; tricks<\/h2>\n\n\n\n<p>Now you know the basics of using Keyword Planner, let\u2019s look at a few tricks and tips that most SEOs aren\u2019t aware&nbsp;of.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Unlock exact search volumes<\/h3>\n\n\n\n<p>Google\u2019s reluctance to show exact search volumes is one of the most frustrating things about Keyword Planner. It\u2019s why many SEOs no longer use the&nbsp;tool.<\/p>\n\n\n\n<p>For example, both of these keywords have a search volume range of 1K\u201310K:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"270\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-same-search-volumes.png\" alt=\"Keyword Planner shows the same search volume range for &quot;off page seo&quot; and &quot;seo specialist&quot;\" class=\"wp-image-150979\" style=\"width:437px;height:203px\"><\/figure>\n\n\n\n<p>But if we check these two keywords in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, we see that one of these keywords gets more than twice as many searches as the&nbsp;other.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"226\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-real-search-volumes-ahrefs.png\" alt=\"Ahrefs' Keywords Explorer shows specific and different search volumes for &quot;off page seo&quot; and &quot;seo specialist&quot;\" class=\"wp-image-150980\" style=\"width:453px;height:170px\"><\/figure>\n\n\n\n<p>Luckily, there\u2019s a trick to unlock more precise (but not perfect) search volumes in Keyword Planner.<\/p>\n\n\n\n<p>Here\u2019s the process:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your keyword in square brackets using the \u201cGet search volume and forecasts\u201d mode<\/li>\n\n\n\n<li>Go to the <strong>Forecast<\/strong> tab<\/li>\n\n\n\n<li>Click the arrow to reveal the&nbsp;graph<\/li>\n\n\n\n<li>Click the maximum CPC on the&nbsp;graph<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"840\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/2024-02-05_17-26-48-1.gif\" alt=\"Adjusting daily budget for ads to get a better estimate search volume\" class=\"wp-image-171861\"><\/figure>\n\n\n\n<p>Now pay attention to the \u201cImpressions\u201d column. This tells you the estimated number of impressions your ad would get over the next month if you were to run it for the selected keywords.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"162\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-17.27.36.png\" alt=\"Impressions estimate for &quot;seo specialist&quot; with a maxed out ad budget\" class=\"wp-image-171862\" style=\"width:678px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-17.27.36.png 980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-17.27.36-680x112.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-at-17.27.36-768x127.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\"><\/figure>\n\n\n\n<p>Because you set the bid value so high, these impressions should be close to the monthly search volume for that keyword.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to check how close these numbers are.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"150\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-seo-specialist-ahrefs-search-volume.png\" alt=\"Estimated monthly search volume for &quot;seo specialist&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-150983\" style=\"width:564px;height:113px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-seo-specialist-ahrefs-search-volume.png 752w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-seo-specialist-ahrefs-search-volume-680x136.png 680w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\"><\/figure>\n\n\n\n<p>It looks like it was pretty much dead on in this&nbsp;case.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">IMPORTANT<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Having played around with this trick for a while, it seems to be most accurate when investigating keywords with commercial intent. This is likely because Google is less likely to show ads for informational queries, so impression data is off. Keep in mind that third-party tools like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> tend to be more reliable.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. See local search volumes&nbsp;<\/h3>\n\n\n\n<p>Most keyword research tools don\u2019t tell you how many people search for a term in specific states or cities. They only show search volumes for the entire country, which could be better for <a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">local SEO<\/a>.&nbsp;<\/p>\n\n\n\n<p>In Google Keyword Planner, however, you can simply change your location to a different country, state, or city to see local volume ranges.&nbsp;<\/p>\n\n\n\n<p>For example, there are an estimated 100K\u20131M monthly searches for \u201cplumber\u201d in the U.S.:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"264\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-plumber-us-search-volume.png\" alt=\"Estimated U.S. search volume for &quot;plumber&quot; via Keywords Explorer\" class=\"wp-image-150984\" style=\"width:576px;height:198px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-plumber-us-search-volume.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-plumber-us-search-volume-680x234.png 680w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\"><\/figure>\n\n\n\n<p>But if we change the location to Birmingham, Alabama, the range changes to just 100\u20131K:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"270\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume.png\" alt=\"Estimated search volume for &quot;plumber&quot; in Birmingham, Alabama, via Keywords Explorer\" class=\"wp-image-150985\" style=\"width:578px;height:203px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume.png 770w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume-680x238.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume-768x269.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"><\/figure>\n\n\n\n<p>You can also combine this with the exact volume trick above to get more precise volume estimations for local&nbsp;areas.&nbsp;<\/p>\n\n\n\n<p>For example, suppose we were to max out our bid for \u201cplumber\u201d in Birmingham, Alabama. In that case, we\u2019d get an estimated 636 monthly impressions on our&nbsp;ad.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-plumber-impressions-birmingham.png\" alt=\"Estimated impressions for &quot;plumber&quot; with a maxed out bid in Birmingham, Alabama, via Keywords Explorer\" class=\"wp-image-150986\" style=\"width:324px;height:239px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-plumber-impressions-birmingham.png 648w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-plumber-impressions-birmingham-576x425.png 576w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. See popular search locations<\/h3>\n\n\n\n<p>Keyword Planner can also show you the most popular search locations for any term. Just scroll to the bottom of the <strong>Forecasts<\/strong> tab for your keywords.<\/p>\n\n\n\n<p>For example, 54% of impressions for \u201csuperbowl\u201d come from the U.S.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions.png\" alt=\"Top countries by impressions in Keyword Planner\" class=\"wp-image-150987\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions-768x457.png 768w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\"><\/figure>\n\n\n\n<p>But you can go even deeper. Knowing that most searches come from the U.S., you can set the U.S. as the location in the location filter. Now the Locations box will show the top states.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1052\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions.png\" alt=\"Top states by impressions in Keyword Planner\" class=\"wp-image-150988\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions.png 1052w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions-680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions-768x448.png 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\"><\/figure>\n\n\n\n<p>Going even deeper and setting the location to a state will show you the top cities.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1046\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions.png\" alt=\"Top cities by impressions in Keyword Planner\" class=\"wp-image-150989\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions.png 1046w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions-768x451.png 768w\" sizes=\"auto, (max-width: 1046px) 100vw, 1046px\"><\/figure>\n\n\n\n<p>In fact, if you set your location to a city, it\u2019ll even tell you the most popular ZIP\/postal codes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"626\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions.png\" alt=\"Top postal codes by impressions in Keyword Planner\" class=\"wp-image-150990\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions-680x403.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions-768x455.png 768w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">important<\/div><div class=\"recommendation-content\">\n\n\n\n<p>This is based on impressions forecasts for ads\u2014so take the results with a pinch of salt. If you\u2019re just looking for a country-level breakdown of search volumes, <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> has you covered with more precise data.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"868\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer.jpg\" alt=\"Keyword data for &quot;superbowl,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-150991\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer-680x295.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer-768x333.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer-1536x667.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. See what devices searchers are&nbsp;using<\/h3>\n\n\n\n<p>It\u2019s always best practice to ensure your content is optimized for mobile, as mobile-friendliness has been a ranking factor on mobile for years. But it\u2019s still more important for some topics than others.&nbsp;<\/p>\n\n\n\n<p>After all, if few people are searching for your topic on mobile, then you don\u2019t need to stress too much about perfectly optimizing your content for mobile users.<\/p>\n\n\n\n<p>For example, suppose we add the keyword \u201c<a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">free keyword research tool<\/a>\u201d to our keyword plan and check the \u201cForecasts\u201d tab. We see that 81% of impressions happen on computers, not mobile phones or tablets.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions.png\" alt=\"Computer impressions for &quot;free keyword research tool&quot; in Keyword Planner\" class=\"wp-image-150992\" style=\"width:783px;height:438px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions.png 1044w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions-768x430.png 768w\" sizes=\"auto, (max-width: 1044px) 100vw, 1044px\"><\/figure>\n\n\n\n<p>Given this information, it\u2019s probably not worth stressing too much about making screenshots in the post easier to read on mobile\u2014especially not if doing so detracts from the desktop user experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"1132\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device.png\" alt=\"Example of a screenshot that's not particularly well optimized for mobile\" class=\"wp-image-150993\" style=\"width:578px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device.png 986w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device-370x425.png 370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device-768x882.png 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\"><\/figure>\n\n\n\n<p>However, for some keywords, it will be the other way around.&nbsp;<\/p>\n\n\n\n<p>For example, 92.3% of impressions for \u201cbest restaurant near me\u201d happen on mobile phones.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1046\" height=\"574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions.png\" alt=\"Mobile impressions for &quot;best restaurant near me&quot; in Keyword Planner\" class=\"wp-image-150994\" style=\"width:785px;height:431px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions.png 1046w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions-768x421.png 768w\" sizes=\"auto, (max-width: 1046px) 100vw, 1046px\"><\/figure>\n\n\n\n<p>This makes sense. People Googling this are most likely just looking for a good restaurant for lunch while out and about. So if you\u2019re a local restaurant looking to rank for this and related keywords, optimizing your content for mobile is a top priority.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Google Keyword Planner is a powerful tool worth incorporating into your keyword research workflow. It\u2019s packed with valuable insights you can\u2019t get from other&nbsp;tools.&nbsp;<\/p>\n\n\n\n<p>But it does have its limitations\u2014the lack of accurate search volumes being a big&nbsp;one.<\/p>\n\n\n\n<p>If that\u2019s what you\u2019re looking for, investing in a professional keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> is the way to go. This shows exact search volumes for all keywords and other useful metrics like <a href=\"https:\/\/ahrefs.com\/keyword-difficulty\">Keyword Difficulty (KD)<\/a> and Traffic Potential (TP).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"560\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer.png\" alt=\"Keyword data in Ahrefs' Keywords Explorer\" class=\"wp-image-150995\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer.png 836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer-634x425.png 634w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer-768x514.png 768w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\"><\/figure>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick\">on Twitter<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, you\u2019ll learn how to get some serious SEO value from Keyword Planner.&nbsp; Google Keyword Planner is free. All you need is a Google Ads account to use&nbsp;it.&nbsp; If you don\u2019t already have one of these, Google makes<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":151011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[336],"class_list":["post-150954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Google Keyword Planner in 2024<\/title>\n<meta name=\"description\" content=\"Learn how to master Google Keyword Planner with this complete, newbie-friendly guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Google Keyword Planner in 2024\" \/>\n<meta property=\"og:description\" content=\"It\u2019s still useful!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-13T06:40:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-04T20:09:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fb_how_to_use_google_keyword_planner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"It\u2019s still useful!\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-keyword-planner\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-keyword-planner\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"How to Use Google Keyword Planner in&nbsp;2024\",\"datePublished\":\"2023-01-13T06:40:26+00:00\",\"dateModified\":\"2024-11-04T20:09:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-keyword-planner\\\/\"},\"wordCount\":2289,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-keyword-planner\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/fb_how_to_use_google_keyword_planner.png\",\"articleSection\":[\"Keyword Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-keyword-planner\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-keyword-planner\\\/\",\"name\":\"How to Use Google Keyword Planner in 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-keyword-planner\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-keyword-planner\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/fb_how_to_use_google_keyword_planner.png\",\"datePublished\":\"2023-01-13T06:40:26+00:00\",\"dateModified\":\"2024-11-04T20:09:16+00:00\",\"description\":\"Learn how to master Google Keyword Planner with this complete, newbie-friendly guide.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-keyword-planner\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-keyword-planner\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/fb_how_to_use_google_keyword_planner.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/fb_how_to_use_google_keyword_planner.png\",\"width\":1200,\"height\":630},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\",\"name\":\"Joshua Hardwick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/meme.jpg109e89523fcea81015d3cc08c79f9036\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/meme.jpg\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/meme.jpg\",\"caption\":\"Joshua Hardwick\"},\"description\":\"Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/JoshuaCHardwick\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/joshua-hardwick\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Google Keyword Planner in 2024","description":"Learn how to master Google Keyword Planner with this complete, newbie-friendly guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Google Keyword Planner in 2024","og_description":"It\u2019s still useful!","og_url":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2023-01-13T06:40:26+00:00","article_modified_time":"2024-11-04T20:09:16+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fb_how_to_use_google_keyword_planner.png","type":"image\/png"}],"author":"Joshua Hardwick","twitter_card":"summary_large_image","twitter_description":"It\u2019s still useful!","twitter_creator":"@JoshuaCHardwick","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/"},"author":{"name":"Joshua Hardwick","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e6a89cbde8e750d22996aa26e213e712"},"headline":"How to Use Google Keyword Planner in&nbsp;2024","datePublished":"2023-01-13T06:40:26+00:00","dateModified":"2024-11-04T20:09:16+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/"},"wordCount":2289,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fb_how_to_use_google_keyword_planner.png","articleSection":["Keyword Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/","url":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/","name":"How to Use Google Keyword Planner in 2024","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fb_how_to_use_google_keyword_planner.png","datePublished":"2023-01-13T06:40:26+00:00","dateModified":"2024-11-04T20:09:16+00:00","description":"Learn how to master Google Keyword Planner with this complete, newbie-friendly guide.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/google-keyword-planner\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fb_how_to_use_google_keyword_planner.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fb_how_to_use_google_keyword_planner.png","width":1200,"height":630},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e6a89cbde8e750d22996aa26e213e712","name":"Joshua Hardwick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/meme.jpg109e89523fcea81015d3cc08c79f9036","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/meme.jpg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/meme.jpg","caption":"Joshua Hardwick"},"description":"Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).","sameAs":["https:\/\/x.com\/JoshuaCHardwick"],"url":"https:\/\/ahrefs.com\/blog\/author\/joshua-hardwick\/"}]}},"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/150954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=150954"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/150954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media\/151011"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=150954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=150954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=150954"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=150954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}