{"id":150695,"date":"2023-10-18T06:33:44","date_gmt":"2023-10-18T11:33:44","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=150695"},"modified":"2025-04-11T06:05:47","modified_gmt":"2025-04-11T11:05:47","slug":"how-to-increase-organic-traffic","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-increase-organic-traffic\/","title":{"rendered":"12 Fast &amp; Proven Ways to Increase Organic Traffic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"intro-txt\"> The best <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">long-term strategy for increasing organic traffic (traffic from search engines) is to create more quality content about what people are searching for and get quality links from other&nbsp;sites.&nbsp;<\/span><\/div>\n<p><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">The only problem is this requires<\/span>&nbsp;time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you don\u2019t necessarily need to reinvent your content strategy or wait six months to see results. Chances are, your site already has untapped potential. With the right SEO tweaks and a little strategic effort, you can turn that potential into real organic traffic, starting today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, I\u2019ll walk you through twelve proven techniques we\u2019ve used ourselves at Ahrefs to squeeze more traffic out of existing content. No fluff, just practical tactics that&nbsp;work.&nbsp;<\/span><\/p>\n<!-- \/wp:post-content -->\n\n<!-- wp:paragraph -->\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Refresh pages with outdated information\" data-section=\"refresh-pages-with-outdated-information\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">1. Refresh pages with outdated information<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If people searching for your topic want fresh information, you\u2019ll lose traffic and rankings if you don\u2019t update your page. Google will simply rank pages with fresher content above&nbsp;you.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>On the bright side, this traffic is usually easy to reclaim. All you need to do is replace the old with the new and remove any stuff that is no longer relevant.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, people searching for industry statistics don\u2019t want facts from years ago. That\u2019s why our curated lists of industry statistics usually get a boost in traffic when we update them. And it\u2019s less than a day\u2019s work to revisit the stats and replace them if needed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":168019,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-168019\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-1.png\" alt=\"Increased organic traffic after updating an article.\" width=\"1558\" height=\"734\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-1.png 1558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-1-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-1-768x362.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-1-1536x724.png 1536w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s how to find pages with the biggest traffic drops over the last six months in Ahrefs:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a> and enter your domain.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Go to the <strong>Top pages<\/strong> report.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Set the <strong>Traffic <\/strong>filter to Declined.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Compare<\/strong> with the previous six months and sort the <strong>Traffic Change<\/strong> from high to&nbsp;low.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":168020,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1522\" height=\"1114\" class=\"wp-image-168020\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-2.png\" alt=\"Finding content with the biggest traffic loss.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-2.png 1522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-2-581x425.png 581w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-2-768x562.png 768w\" sizes=\"auto, (max-width: 1522px) 100vw, 1522px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>From here, you can eyeball the list of topics where searchers expect fresh information and update them. Our page on \u201ctop Google searches\u201d is a good example because searchers don\u2019t care what people searched for in 2021. They want to know what\u2019s popular today.<\/p>\n<p>This is one of the easiest and quickest ways to increase SEO traffic on an existing website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Make your content more relevant to searchers and search engines \" data-section=\"topical-relevance\">\n<h2>2. Make your content more relevant to searchers and search engines&nbsp;<\/h2>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">Search engines increasingly evaluate how comprehensively a piece of content addresses a topic. That\u2019s where topical relevance optimization can create fast wins. In a nutshell, topical relevance means covering all the critical subtopics, entities, and angles that users expect to see when they search for something.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My colleague Louise Linehan put this strategy into practice using <a href=\"https:\/\/ahrefs.com\/blog\/boost-traffic-with-ai-content-helper\/\">Ahrefs\u2019 AI Content Helper<\/a>, and the results speak for themselves. By targeting underperforming articles and enriching them with missing subtopics, she boosted traffic by an average of <\/span>72%<span style=\"font-weight: 400;\"> across updated pages.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how she did&nbsp;it:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identified content with declining traffic<\/b><span style=\"font-weight: 400;\"> using Ahrefs\u2019 Top Pages report.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Filtered for articles with minor to moderate edits<\/b><span style=\"font-weight: 400;\">, which meant they were still ripe for meaningful updates.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Used the AI Content Helper<\/b><span style=\"font-weight: 400;\"> to spot topic gaps \u2014 areas the article didn\u2019t cover that were present in top-ranking competitor content.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Updated the content in under a day<\/b><span style=\"font-weight: 400;\"> by adding sections that addressed those gaps. For example, a post about SEO audits was improved by adding a section on internal linking strategy and auditing AI overviews.<\/span><\/li>\n<\/ol>\n<p>Check out the video below and the <a href=\"https:\/\/ahrefs.com\/blog\/boost-traffic-with-ai-content-helper\/\">case study<\/a><span style=\"font-weight: 400;\">&nbsp;to see how you can do the&nbsp;same:<\/span><\/p>\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-x69c4s2q9yo\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-x69c4s2q9yo\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/X69c4S2Q9Yo?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/X69c4S2Q9Yo?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Redirect dead pages with backlinks\" data-section=\"redirect-dead-pages-with-backlinks\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">3. Redirect dead pages with backlinks<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Dead pages are pages that no longer exist on your site. If they have backlinks, this is a huge waste of <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-equity\">link equity<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Usually, backlinks are slow and hard to get. After all, they\u2019re one of the strongest <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factors<\/a>. But with this technique, you\u2019re in control of the backlinks\u2014so you can give your SEO a boost&nbsp;fast.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li>Go to <strong>Ahrefs\u2019s Site Explorer <\/strong>and enter your domain.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Go to the <strong>Best by links<\/strong> report.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Add a <strong>404<\/strong> filter.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":168021,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"1084\" class=\"wp-image-168021\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-1.png\" alt=\"Looking for dead pages with backlinks.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-1.png 1182w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-1-463x425.png 463w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-1-768x704.png 768w\" sizes=\"auto, (max-width: 1182px) 100vw, 1182px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Next, redirect these broken pages to relevant live pages on your site. If a page has been removed by accident, consider reinstating it. The whole process goes like&nbsp;this:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":168311,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1610\" class=\"wp-image-168311\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-to-deal-broken-links.png\" alt=\"How to deal with broken links.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-to-deal-broken-links.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-to-deal-broken-links-422x425.png 422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-to-deal-broken-links-768x773.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/how-to-deal-broken-links-1526x1536.png 1526w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Not sure how to do a redirect? Read <a href=\"https:\/\/ahrefs.com\/blog\/redirects-for-seo\/\">our guide to redirects for SEO<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Boost pages with internal links\" data-section=\"boost-pages-with-internal-links\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">4. Boost pages with internal links<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Internal links are links from one page on the same domain to another.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>One of their main roles in SEO is that they aid the flow of <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a> (aka \u201clink equity\u201d). This means that you can use internal links to give pages on your site an SEO&nbsp;boost.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, we\u2019ve linked from our free <a href=\"https:\/\/ahrefs.com\/backlink-checker\">backlink checker tool<\/a> to some of our articles on link building with the aim of boosting their rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":168026,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"989\" class=\"wp-image-168026\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11.jpg\" alt=\"Example of internal links.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-680x336.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-768x380.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1536x760.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>The key to improving organic traffic with this technique is to link between relevant pages. Ahrefs\u2019 Site Audit identifies these automatically:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li>Go <strong>Site Audit<\/strong> and choose the site you want to work&nbsp;on.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Open the <strong>Internal link opportunities <\/strong>tool.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":168027,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"720\" class=\"wp-image-168027\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17.png\" alt=\"Link opportunities tool in Ahrefs.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17.png 1424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-768x388.png 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Pay particular attention to the source page, keyword context, and target page columns. These tell you which page to link from, link to, and where on the page to add the&nbsp;link.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, there are a few relevant internal links we can add to our list of SEO statistics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":168029,\"width\":\"840px\",\"height\":\"205px\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-168029 size-full\" style=\"width: 840px; height: 205px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-1.png\" alt=\"Example internal link opportunities found by Site Audit.\" width=\"1999\" height=\"488\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-1-680x166.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-1-768x187.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-1-1536x375.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Go after featured snippets\" data-section=\"go-after-featured-snippets\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">5. Go after featured snippets<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A featured snippet answers the searcher\u2019s question with a short answer. Example:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":168030,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"752\" class=\"wp-image-168030\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-1.png\" alt=\"Example of a featured snippet.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-1.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-1-680x365.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-1-768x413.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Since Google shows them on top of other results, this can be your shortcut to the very top. Showing up in more featured snippets will have a sizable impact on growing your organic traffic in a short timeframe.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You stand the best chance of winning the snippet for keywords where you rank 2-8, and Google already shows a featured snippet. Here\u2019s how to find&nbsp;them:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li>Go to <strong>Ahrefs\u2019 Site Explorer <\/strong>and enter your domain.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Open the <strong>Organic keywords<\/strong> report.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Filter for <strong>Position <\/strong>2-8 and <strong>SERP features<\/strong> where the target doesn\u2019t rank.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Sort the results by <strong>Volume<\/strong> high to low for prioritization.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":168032,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-168032\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-1.png\" alt=\"Looking for featured snippet opportunities in Ahrefs to increase SEO traffic quickly.\" width=\"1999\" height=\"1155\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-1-680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-1-768x444.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-1-1536x887.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Winning the snippet comes down to providing more helpful information than what\u2019s already ranking: fresher data, a more accurate answer, a more comprehensive definition of a term,&nbsp;etc.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Unfortunately, there is no silver bullet here, but you\u2019ll find some good tips in <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\">our guide to featured snippets<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Hire someone to translate your top-performing content\" data-section=\"hire-someone-to-translate-your-top-performing-content\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">6. Hire someone to translate your top-performing content<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>People want content in their native language when they search Google\u2014even if their search is in English. Google knows this, and uses the searcher\u2019s location and language preference to personalize results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, when I search for \u201clink building,\u201d I get Polish results. This is because Google knows I\u2019m in Poland.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":168033,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1410\" height=\"720\" class=\"wp-image-168033\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-1.png\" alt=\"Example of localized SERP.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-1.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-1-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-1-768x392.png 768w\" sizes=\"auto, (max-width: 1410px) 100vw, 1410px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Despite us having <a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">a guide to link building<\/a>, Google doesn\u2019t rank it for me because it\u2019s in English. By translating it into other languages, we could improve its reach and earn more organic traffic.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is what we did for many of the posts on our English blog.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, the Spanish translation of <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">our post about affiliate marketing<\/a> brings in an estimated 8K organic visits each&nbsp;month.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":168035,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1322\" height=\"526\" class=\"wp-image-168035\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18.png\" alt=\"Additional traffic generated by translating content.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18.png 1322w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-768x306.png 768w\" sizes=\"auto, (max-width: 1322px) 100vw, 1322px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>If you want to follow in our footsteps and increase SEO traffic by tapping into other markets, the best way to get started is to translate your top-performing content. The idea here is that if people are searching for a topic in one language, there are probably people searching for it in other languages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s how to find your top-performing pages in organic search:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li>Enter your domain into <strong>Ahrefs\u2019 Site Explorer<\/strong><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Go to the <strong>Top Pages<\/strong> report<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":168037,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-168037\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-2.png\" alt=\"Using Ahrefs' Top Pages report to find pages that can increase organic search traffic from other countries.\" width=\"1098\" height=\"1078\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-2.png 1098w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-2-433x425.png 433w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-2-768x754.png 768w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>You can then ask ChatGPT how someone who speaks another language might search for the&nbsp;topic:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":168039,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1374\" height=\"430\" class=\"wp-image-168039\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-2.png\" alt=\"Asking ChatGTP to translate a keyword.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-2.png 1374w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-2-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-2-768x240.png 768w\" sizes=\"auto, (max-width: 1374px) 100vw, 1374px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>From there, you can simulate a local search for the topic in Google with <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">Ahrefs SEO Toolbar<\/a> and look at the estimated traffic to the top-ranking pages. This will help you to understand roughly how much traffic potential the topic has in that language and locale.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, the top-ranking post about free keyword research tools in French gets an estimated 714 organic monthly visits from France\u2014so it might be worth translating:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":168041,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1388\" height=\"430\" class=\"wp-image-168041\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-1.png\" alt=\"Finding traffic potential for a keyword in another language with Ahrefs SEO Toolbar.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-1.png 1388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-1-680x211.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-1-768x238.png 768w\" sizes=\"auto, (max-width: 1388px) 100vw, 1388px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Turn high-performing videos into blog posts\" data-section=\"repurpose-content\">\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:heading --><\/p>\n<h2><b>7. Turn high-performing videos into blog&nbsp;posts<\/b><\/h2>\n<p><!-- \/wp:heading -->\n\n<!-- wp:paragraph --><\/p>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">If you\u2019ve already made videos that got good engagement \u2014 views, likes, comments \u2014 chances are, they will do well in search.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repurposing your best-performing videos into blog posts helps you tap into search traffic that would\u2019ve otherwise missed you entirely.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, one of our best-performing blog posts started as a YouTube video and was then repurposed as a blog post. By repurposing it, we built over 5.3k organic visits each month and 2.3k backlinks on top of 313k views on YouTube.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-186998\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affliate-marketing-video-yt.jpg\" alt=\"affliate marketing video\" width=\"2324\" height=\"622\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affliate-marketing-video-yt.jpg 2324w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affliate-marketing-video-yt-680x182.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affliate-marketing-video-yt-768x206.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affliate-marketing-video-yt-1536x411.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affliate-marketing-video-yt-2048x548.jpg 2048w\" sizes=\"auto, (max-width: 2324px) 100vw, 2324px\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-186999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affiliate-marketing-blog-performance.png\" alt=\"affiliate marketing blog performance\" width=\"2136\" height=\"718\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affiliate-marketing-blog-performance.png 2136w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affiliate-marketing-blog-performance-680x229.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affiliate-marketing-blog-performance-768x258.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affiliate-marketing-blog-performance-1536x516.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/affiliate-marketing-blog-performance-2048x688.png 2048w\" sizes=\"auto, (max-width: 2136px) 100vw, 2136px\"><\/p>\n<h4><span style=\"font-weight: 400;\">But before you start, check if there\u2019s search demand for your videos\u2019 topics. Simply enter the core topic of your video <\/span><span style=\"font-weight: 400;\">and some related words <\/span><span style=\"font-weight: 400;\">in Keywords Explorer.&nbsp;<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-187000\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/looking-up-traffic-potential-in-keywords-explorer.jpg\" alt=\"looking up traffic-potential in keywords explorer\" width=\"2248\" height=\"1512\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/looking-up-traffic-potential-in-keywords-explorer.jpg 2248w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/looking-up-traffic-potential-in-keywords-explorer-632x425.jpg 632w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/looking-up-traffic-potential-in-keywords-explorer-768x517.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/looking-up-traffic-potential-in-keywords-explorer-1536x1033.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/looking-up-traffic-potential-in-keywords-explorer-2048x1377.jpg 2048w\" sizes=\"auto, (max-width: 2248px) 100vw, 2248px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Write better titles for popular pages using ChatGPT\" data-section=\"write-better-titles-for-popular-pages-using-chatgpt\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">8. Write better titles for popular pages using ChatGPT<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you can make your titles more compelling to the searchers, you can get more clicks even if your rank stays the same. This technique is about improving organic traffic by focusing on conversion optimization rather than ranking improvements.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With this technique, you\u2019re going to see the biggest lift in content that already brings you traffic. You can find these pages in the <strong>Top Pages<\/strong> report in Ahrefs\u2019 Site Explorer or Google Search Console click&nbsp;data.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For us, <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">our list of free keyword research tools<\/a> gets the most traffic:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":168042,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"140\" class=\"wp-image-168042\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-1.png\" alt=\"Organic traffic to our list of free keyword research tools.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-1.png 1070w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-1-680x89.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-1-768x100.png 768w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s our current title for that&nbsp;post:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\n<p>The 9 Best Free Keyword Research Tools<\/p>\n<!-- \/wp:paragraph --><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p>Let\u2019s see if ChatGPT can come up with something more interesting and enticing. Here\u2019s the prompt I\u2019ll&nbsp;use:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\n<p>Give me 10 ways to make this title more interesting and enticing to click: \u201c[current title]\u201d. Keep them under 70 characters. Mention the keyword \u201c[target keyword]\u201d in each&nbsp;one.<\/p>\n<!-- \/wp:paragraph --><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:image {\"id\":168043,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-168043\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7.png\" alt=\"Asking ChatGPT to rewrite a page title to help improve organic traffic by enticing more click-throughs to the content.\" width=\"1148\" height=\"906\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7.png 1148w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-539x425.png 539w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-768x606.png 768w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>I don\u2019t love all of these, but \u201cBoost SEO for Free: 9 Essential Free Keyword Research Tools\u201d sounds like a slight improvement on our current title. It might be worth us switching it out and monitoring if there\u2019s any increase in clicks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-ctr\/\">How to Improve Click-Through Rate (CTR): 9 Tried &amp; Tested Tips<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Use schema markup for more visibility\" data-section=\"use-schema-markup-for-more-visibility\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">9. Use schema markup for more visibility<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Schema markup is code that helps Google understand the information on a page, which can be used to show rich results (also known as rich snippets).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":168313,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"830\" class=\"wp-image-168313\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/schema-markup.png\" alt=\"Google uses schema markup to display rich results. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/schema-markup.png 2080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/schema-markup-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/schema-markup-768x306.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/schema-markup-1536x613.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/schema-markup-2048x817.png 2048w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>As you can see above, results with schema are more visually compelling, and because of that, they can often earn more clicks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Schema is not a ranking factor. The idea here is to increase search traffic by getting more clicks to pages that already rank.<\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are basically two ways of adding schema to your&nbsp;pages:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Use your CMS or a plugin<\/strong>. Just fill out some information, and it\u2019ll add the code for&nbsp;you.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Use a schema markup generator.<\/strong> There are plenty of these around. Just Google it. The benefit here is that you can probably better customize your schema than in the first option. The downside is that you have to add the code yourself.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Either way, it\u2019s always best practice to validate your code. Again, two options here:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Use <a href=\"https:\/\/search.google.com\/test\/rich-results\">Google Rich Result Test<\/a> or <a href=\"https:\/\/validator.schema.org\/\">Schema Markup Validator<\/a> (this one is more thorough).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>For a sitewide check, use Ahrefs\u2019 Site Audit (free with an <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> account). It checks for both Google and schema.org validation and shows you exactly what needs to be fixed. For example, this recipe lacks the \u201ccalories\u201d property:<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":168046,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1724\" height=\"312\" class=\"wp-image-168046\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-1.png\" alt=\"Example of schema validation in Ahrefs.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-1.png 1724w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-1-680x123.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-1-768x139.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-1-1536x278.png 1536w\" sizes=\"auto, (max-width: 1724px) 100vw, 1724px\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">Schema Markup: What It Is &amp; How to Implement It<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Consolidate pages with the same target keyword and intent\" data-section=\"consolidate-pages-with-same-intent\">\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">10. Consolidate pages with the same target keyword and intent<\/h2>\n<p><!-- \/wp:heading -->\n\n<!-- wp:paragraph --><\/p>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">If two or more pages target the same keyword and the same <\/span><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\"><span style=\"font-weight: 400;\">search intent<\/span><\/a><span style=\"font-weight: 400;\">, they may hurt each other\u2019s organic performance.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This scenario is called cannibalization; <\/span><a href=\"https:\/\/ahrefs.com\/blog\/multiple-rankings-study\/#good-vs-bad-multiple-rankings\"><span style=\"font-weight: 400;\">a bad case of multiple rankings<\/span><\/a><span style=\"font-weight: 400;\">. Technically, it\u2019s when a search engine constantly exchanges ranking between multiple pages or when multiple pages rank simultaneously for the same keyword but are similar enough to be consolidated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you solve any possible cannibalization issues, your content may rank higher and, as a result, you get more organic traffic.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fastest way to uncover <\/span><i><span style=\"font-weight: 400;\">potential<\/span><\/i><span style=\"font-weight: 400;\"> cannibalization issues is to perform a sitewide check with <strong>Ahrefs\u2019 <\/strong><\/span><strong>Site Explorer<\/strong><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter your domain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to the <strong>Organic keywords<\/strong> report.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Switch on the<strong> Multiple URLs only<\/strong> toggle.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-177143\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/multiple-urls-filter.png\" alt=\"Multiple URLs filter in Ahrefs\" width=\"1999\" height=\"960\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/multiple-urls-filter.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/multiple-urls-filter-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/multiple-urls-filter-768x369.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/multiple-urls-filter-1536x738.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/p>\n<p><span style=\"font-weight: 400;\">Next, click on the ranking history button.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-177142\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ranking-history-chart-button.png\" alt=\"Ranking history chart.\" width=\"1098\" height=\"426\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ranking-history-chart-button.png 1098w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ranking-history-chart-button-680x264.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/ranking-history-chart-button-768x298.png 768w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\"><\/p>\n<p><span style=\"font-weight: 400;\">Next, click on the ranking history button. You can spot keyword cannibalization if your ranking history for a keyword resembles this pattern:&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-177140\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-cannibalization.png\" alt=\"How keyword cannibalization looks\" width=\"1600\" height=\"1236\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-cannibalization.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-cannibalization-550x425.png 550w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-cannibalization-768x593.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/keyword-cannibalization-1536x1187.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:heading -->\n<p><span style=\"font-weight: 400;\">For example, we noticed that swapping pattern for the keywords \u201cseo case studies\u201d and \u201cseo case study\u201d. Despite each case study having a different URL, the repeated use of \u201ccase study\u201d in their titles and URLs seemed to cause keyword cannibalization.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-177138\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/before-consolidation.jpg\" alt=\"Before creating a pillar page\" width=\"1999\" height=\"957\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/before-consolidation.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/before-consolidation-680x326.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/before-consolidation-768x368.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/before-consolidation-1536x735.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/p>\n<p><span style=\"font-weight: 400;\">This issue meant that whenever we published a new case study, the older one would drop from the SERPs and be replaced by the new one. To resolve this, we created a basic pillar page that included internal links to all our case studies.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That pillar page quickly reached the top 10 and remained a stable top 3 ranking. Some of the case studies even ranked as site&nbsp;links.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-177137\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/after-consolidation.png\" alt=\"Rankings after creating the pillar page \" width=\"1999\" height=\"563\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/after-consolidation.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/after-consolidation-680x192.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/after-consolidation-768x216.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/after-consolidation-1536x433.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Encourage customers to leave reviews\" data-section=\"encourage-reviews\">\n<p><!-- \/wp:heading -->\n\n<!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">11. Encourage customers to leave reviews&nbsp;<\/h2>\n<p><!-- \/wp:heading -->\n\n<!-- wp:paragraph --><\/p>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">If you\u2019re a local business, the fastest way to get more clicks on your website, clicks on the directions to your place or clicks on your business phone number is to make your <\/span><a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\"><span style=\"font-weight: 400;\">Google Business Profile<\/span><\/a><span style=\"font-weight: 400;\"> shine.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you already set up your business name, category, address and all of the basic information in your Google Business Profile, the next on the list of the most impactful local SEO ranking signals is your Google Rating which is based on your reviews (according to a <\/span><a href=\"https:\/\/whitespark.ca\/local-search-ranking-factors\"><span style=\"font-weight: 400;\">recent study by Whitespark<\/span><\/a><span style=\"font-weight: 400;\">).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, if you have happy customers, the hardest part is already done. Now, all you need to do is kindly remind them to leave a review. You can put up a sign, add it to the receipt, print a QR code on your packaging, or send them a special link via email or&nbsp;chat.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To illustrate, here\u2019s how one of my favorite restaurants asks for reviews: a simple hand-made sign in a place you can\u2019t&nbsp;miss.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-177139\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/encouraging-reviews.png\" alt=\"An restaurant encouraging reviews with a hand-made sign\" width=\"1999\" height=\"1572\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/encouraging-reviews.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/encouraging-reviews-540x425.png 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/encouraging-reviews-768x604.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/encouraging-reviews-1536x1208.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">And here\u2019s how I found them in the first place. If it wasn\u2019t for the reviews, they wouldn\u2019t be listed in that map&nbsp;pack.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-177141\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/map-pack.jpg\" alt=\"Map pack of local vegan restaurants\" width=\"1390\" height=\"1576\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/map-pack.jpg 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/map-pack-375x425.jpg 375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/map-pack-768x871.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/map-pack-1355x1536.jpg 1355w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\"><\/p>\n<p><span style=\"font-weight: 400;\">Reviews are most powerful if they are received on a constant basis. So don\u2019t make this a one-off review gathering campaign, encourage your customers at all&nbsp;times!&nbsp;<\/span><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Publish free tools (or giveaway micro parts of your product)\" data-section=\"publish-free-tools\">\n<h3><b>12. Publish free tools (or use bite-sized features of your product)&nbsp;<\/b><\/h3>\n<\/div><\/div>\n<p>This is probably one of the slowest strategies to carry out, but it could lead to the highest traffic gains.<\/p>\n<p><span style=\"font-weight: 400;\">One of the smartest ways to drive ongoing organic traffic is to transform parts of your product into free, SEO-optimized tools. This tactic is especially powerful for SaaS brands, but it\u2019s also effective for service providers and e-commerce platforms. To create simple tools and put them online, you don\u2019t even need to know how to code these days \u2014 AI tools like Replit can do the heavy lifting for&nbsp;you.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Ahrefs, we\u2019ve done that multiple times: Backlink Checker, Keyword Generator, and Keyword Difficulty Checker, Website Traffic Checker, the list goes on. Here are some of the results:&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/image-15-1.jpg\" alt=\"SEO results from Ahrefs' free tools. \" width=\"1600\" height=\"1167\"><\/p>\n<p><span style=\"font-weight: 400;\">Why does this work so&nbsp;well?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>People love free tools. <\/b>Google often has no choice but to rank them high. Quite often, I\u2019ve seen the search intent shift from how-to guides to tools that simply do the job, instead of explaining how to do&nbsp;it.<span style=\"font-weight: 400;\"><br><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Free tools earn links.<\/b><span style=\"font-weight: 400;\"> Bloggers and journalists love linking to useful tools because it make them more helpful for their audience.&nbsp;<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It\u2019s a natural lead-in to your product.<\/b><span style=\"font-weight: 400;\"> Many of these tools give just enough value to make users want the full version. It\u2019s a freemium content strategy in disguise.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n<\/ul>\n<p>But before you start, make sure the tool you want to create has traffic potential. If you\u2019re using Ahrefs, here\u2019s what to&nbsp;do:&nbsp;<\/p>\n<ol class=\"wp-block-list\">\n<li>Enter a few broad keywords related to your business (e.g. backlinks, keywords, seo, traffic).<\/li>\n<li>Head on to the matching terms report.<\/li>\n<li>Enter words that people could use to find tools, such as \u201cgenerator, calculator, tool, checker\u201d.<\/li>\n<li>Look at the traffic potential column (TP) to get an estimate of the organic traffic you could&nbsp;get.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/02\/find-ideas-for-free-tools-ahrefs.jpg\" alt=\"Looking for ideas for free tools using Ahrefs Keywords Explorer.\" width=\"2482\" height=\"1300\"><\/p>\n<p data-start=\"0\" data-end=\"52\"><\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-section=\"what-not-to-do\">\n<h2 data-start=\"0\" data-end=\"52\">What <em data-start=\"9\" data-end=\"14\">not<\/em> to do if you want to increase traffic<\/h2>\n<\/div><\/div>\n<p class data-start=\"54\" data-end=\"292\">Just as it\u2019s important to know what to do in SEO, it\u2019s also important to know what not to do. Here\u2019s a list of SEO missteps that might not just stall your growth or get you deindexed altogether.&nbsp;<\/p>\n<h4 class data-start=\"299\" data-end=\"358\">1. Don\u2019t p<strong data-start=\"307\" data-end=\"358\">ublish off-topic content to chase cheap clicks<\/strong><\/h4>\n<p class data-start=\"359\" data-end=\"643\">Just because a topic is trending doesn\u2019t mean you should write about it. Sites that mix unrelated niches (like tech tutorials and celebrity gossip on the same domain) send confusing signals to Google and risk losing all topical authority. Stick to what your audience comes to you&nbsp;for.<\/p>\n<h4 class data-start=\"702\" data-end=\"742\">2. Don\u2019t publish thin content&nbsp;<\/h4>\n<p class data-start=\"743\" data-end=\"988\">Dumping tens of thousands of pages on your site sounds like growth, but if the content is <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/thin-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/glossary\/thin-content\/\">thin<\/a>, duplicated, or irrelevant, it\u2019s a fast track to an index bloat problem. Massive page growth with no guardrails is a red flag to both users and Google.<\/p>\n<h4 class data-start=\"1049\" data-end=\"1090\">3. Don\u2019t l<strong data-start=\"1057\" data-end=\"1090\">et your backlink profile rot<\/strong><\/h4>\n<p class data-start=\"1091\" data-end=\"1342\">Having a high <a href=\"https:\/\/ahrefs.com\/blog\/domain-rating\/\">domain rating (DR)<\/a> doesn\u2019t mean much if your backlinks are coming from spammy sites, ccTLDs, or footer-stuffed pages. Worse, if you rely on templated backlinks from subdomains no one visits, you\u2019re inflating numbers without adding value. Read more about link rot&nbsp;here.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">Just in case, it never hurts to run a site audit to check for any technical issues that may hinder your site\u2019s rankings. I\u2019d recommend it, especially if your site was recently <\/span><a href=\"https:\/\/ahrefs.com\/blog\/website-redesign-seo\/\"><span style=\"font-weight: 400;\">redesigned<\/span><\/a><span style=\"font-weight: 400;\"> or you inherited the site\u2019s SEO after someone else.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The simplest possible solution is to use a tool like Ahrefs\u2019 <\/span><a href=\"https:\/\/ahrefs.com\/site-audit\"><span style=\"font-weight: 400;\">Site Audit<\/span><\/a><span style=\"font-weight: 400;\"> to find <\/span><a href=\"https:\/\/ahrefs.com\/blog\/seo-issues\/\"><span style=\"font-weight: 400;\">serious issues<\/span><\/a><span style=\"font-weight: 400;\">. The site audit is fully automated, so you can run it in the background when you\u2019re busy with other&nbsp;stuff.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-177136\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-8.png\" alt=\"Sample technical issue from Ahrefs Site Audit\" width=\"1854\" height=\"946\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-8.png 1854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-8-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-8-768x392.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-8-1536x784.png 1536w\" sizes=\"auto, (max-width: 1854px) 100vw, 1854px\"><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Get more tips on how to increase organic traffic in:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-techniques\/\">13 SEO Techniques for More Traffic<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-tips\/\">15 Easy SEO Tips for Higher Rankings<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-dropped-dramatically\/\">Google Ranking Dropped Dramatically? (Here\u2019s What to&nbsp;Check)<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Got questions or comments? Ping me on <\/span><a href=\"https:\/\/x.com\/m_makosiewicz\"><span style=\"font-weight: 400;\">X<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>The only problem is this requires&nbsp;time. However, you don\u2019t necessarily need to reinvent your content strategy or wait six months to see results. Chances are, your site already has untapped potential. With the right SEO tweaks and a little strategic<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[412],"class_list":["post-150695","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Fast &amp; Proven Ways to Increase Organic Traffic<\/title>\n<meta name=\"description\" content=\"Get more organic traffic fast by squeezing more juice out of the content you already have.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/how-to-increase-organic-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Fast &amp; Proven Ways to Increase Organic Traffic\" \/>\n<meta property=\"og:description\" content=\"Get more juice out of the content you already have.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/how-to-increase-organic-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T11:33:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T11:05:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1558\" \/>\n\t<meta property=\"og:image:height\" content=\"734\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Tried, tested, and not too complicated.\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/how-to-increase-organic-traffic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/how-to-increase-organic-traffic\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"12 Fast &amp; 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