{"id":150499,"date":"2023-01-06T00:54:38","date_gmt":"2023-01-06T05:54:38","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=150499"},"modified":"2024-05-23T10:59:52","modified_gmt":"2024-05-23T15:59:52","slug":"grammarly-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/grammarly-seo\/","title":{"rendered":"Grammarly\u2019s SEO Strategy: 11 Interesting Insights"},"content":{"rendered":"\n<div class=\"intro-txt\">Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages.<\/div>\n\n\n\n<p>If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1518\" height=\"550\" class=\"wp-image-150503\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value.png\" alt=\"Grammarly's estimated organic traffic value if it were bought, via Google Ads\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value.png 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value-680x246.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value-768x278.png 768w\" sizes=\"auto, (max-width: 1518px) 100vw, 1518px\"><\/figure>\n\n\n\n<p>In this post, I\u2019ll share 11 takeaways from my deep dive into the company\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\">SEO strategy<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking for more case studies?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Head over to our list of <a href=\"https:\/\/ahrefs.com\/blog\/seo-case-studies\/\">SEO case studies<\/a>.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. 38.6% of its organic search traffic is branded\" data-section=\"branded-search-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">1. 38.6% of its organic search traffic is branded<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Grammarly gets an estimated 7.8M monthly search visits from search queries containing the phrase \u201cgrammarly.\u201d That\u2019s 38.6% of its total organic traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1518\" height=\"528\" class=\"wp-image-150504\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic.png\" alt=\"Grammarly's estimated branded organic traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic.png 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic-768x267.png 768w\" sizes=\"auto, (max-width: 1518px) 100vw, 1518px\"><\/figure>\n\n\n\n<p>Ironically, however, it gets at least a further 590K monthly searches for keywords containing brand misspellings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1518\" height=\"528\" class=\"wp-image-150505\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings.png\" alt=\"Grammarly's estimated branded organic traffic including misspellings\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings.png 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings-768x267.png 768w\" sizes=\"auto, (max-width: 1518px) 100vw, 1518px\"><\/figure>\n\n\n\n<p>Given that it has 30M daily users (by its own estimates), this is hardly surprising. In fact, there are over 37K queries in our U.S. keyword database containing \u201cgrammarly\u201d with a total estimated monthly search volume of 3.1M.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"472\" class=\"wp-image-150506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly.png\" alt=\"There are over 37K keywords containing &quot;grammarly&quot; in Ahrefs' U.S. keyword database\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly.png 1242w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly-680x258.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly-768x292.png 768w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. 29.7% of traffic goes to the homepage\" data-section=\"homepage-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">2. 29.7% of traffic goes to the homepage<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Grammarly\u2019s homepage gets an estimated 6.6M monthly search visits\u2014almost a third of its total traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1436\" height=\"574\" class=\"wp-image-150507\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage.png\" alt=\"Estimated organic search traffic to Grammarly's homepage\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage.png 1436w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage-768x307.png 768w\" sizes=\"auto, (max-width: 1436px) 100vw, 1436px\"><\/figure>\n\n\n\n<p>Despite the company seemingly making some effort to target the keyword \u201cwriting assistant\u201d on its homepage (it\u2019s in the page\u2019s title tag), almost all of its traffic is branded.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1498\" height=\"522\" class=\"wp-image-150508\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage.png\" alt=\"Estimated branded organic search traffic to Grammarly's homepage\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage.png 1498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage-768x268.png 768w\" sizes=\"auto, (max-width: 1498px) 100vw, 1498px\"><\/figure>\n\n\n\n<p>In fact, its homepage is responsible for 84.6% of all its branded traffic.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. 90.7% of its traffic comes from 11.2% of its pages\" data-section=\"page-traffic-distribution\">\n\n\n\n<h2 class=\"wp-block-heading\">3. 90.7% of its traffic comes from 11.2% of its&nbsp;pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Just 277 of Grammarly\u2019s 2,468 pages attract the bulk of its organic search traffic\u201420.1M monthly visits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"682\" class=\"wp-image-150509\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page.png\" alt=\"Most of Grammarly's organic traffic goes to a small percentage of its pages\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page-768x437.png 768w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\"><\/figure>\n\n\n\n<p>This traffic goes to a mix of free tools, blog posts, and its homepage.<\/p>\n\n\n\n<p>Grammarly is far from the odd one out here. You\u2019ll see a similar distribution for most websites, thanks to the Pareto principle (80\/20 rule).&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. 22% of its content gets no organic traffic\" data-section=\"no-organic-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">4. 22% of its content gets no organic traffic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>543 of Grammarly\u2019s 2,468 pages get no organic traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"682\" class=\"wp-image-150510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic.png\" alt=\"22% of Grammarly's pages get no organic traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic-768x437.png 768w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\"><\/figure>\n\n\n\n<p>Here\u2019s a quick breakdown of these&nbsp;pages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>360 blog&nbsp;posts<\/li>\n\n\n\n<li>76 jobs&nbsp;pages<\/li>\n\n\n\n<li>77 support articles<\/li>\n\n\n\n<li>12 developer\/API pages<\/li>\n\n\n\n<li>12 PDFs<\/li>\n\n\n\n<li>6 other<\/li>\n<\/ul>\n\n\n\n<p>Blog posts aside, none of the other pages appear to have been created with attracting search traffic in mind. So it\u2019s hardly surprising that they get&nbsp;none.<\/p>\n\n\n\n<p>In fact, this is the case for some of the blog posts&nbsp;too.<\/p>\n\n\n\n<p>For example, there are 48 posts with no traffic under the \/business\/ subfolder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1524\" height=\"522\" class=\"wp-image-150511\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic.png\" alt=\"None of Grammarly's blog posts in the \/business\/ subfolder get any organic traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic-680x233.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic-768x263.png 768w\" sizes=\"auto, (max-width: 1524px) 100vw, 1524px\"><\/figure>\n\n\n\n<p>Most of these seem to be more thought leadership\u2013type content than search-focused pieces.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1098\" class=\"wp-image-150512\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content.png\" alt=\"Example of thought-leadership content from Grammarly\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content-680x374.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content-768x422.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content-1536x844.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. 13.5% of its traffic goes to free tools\" data-section=\"free-tool-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">5. 13.5% of its traffic goes to free&nbsp;tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Grammarly has seven free tools that cumulatively get over 3M estimated monthly search visits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"650\" class=\"wp-image-150513\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic.png\" alt=\"Estimated monthly organic search traffic to seven of Grammarly's free tools\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic.png 974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic-637x425.png 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic-768x513.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\"><\/figure>\n\n\n\n<p>However, almost all traffic goes to just two of these tools: its <a href=\"http:\/\/www.grammarly.com\/grammar-check\">grammar checker<\/a> and <a href=\"http:\/\/www.grammarly.com\/plagiarism-checker\">plagiarism checker<\/a>.<\/p>\n\n\n\n<p>Interestingly, 77.4% of this traffic is non-branded. It comes from keywords like \u201cgrammar checker,\u201d \u201cplagiarism checker,\u201d \u201cspell checker,\u201d and \u201cpunctuation checker\u201d\u2014all of which get tens of thousands of estimated monthly searches.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"384\" class=\"wp-image-150514\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-search-volume-grammar-tools.png\" alt=\"Estimated monthly U.S. search volumes for keywords Grammarly is targeting with free tools\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Do you want to use this SEO tactic for your website?<\/div><div class=\"recommendation-content\">\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter a few \u201cseed\u201d terms related to your industry<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Add words and phrases like <em>tool<\/em>, <em>tools<\/em>, <em>calculator<\/em>, <em>checker<\/em>, and <em>generator<\/em> to the \u201cInclude\u201d filter<\/li>\n\n\n\n<li>Select \u201cAny word\u201d on the \u201cInclude\u201d filter<\/li>\n\n\n\n<li>Click \u201cApply\u201d<\/li>\n<\/ol>\n\n\n\n<p>For example, if you sell accounting software, you might enter seeds like \u201ctax\u201d and \u201csalary.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"836\" class=\"wp-image-150515\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords.png\" alt=\"Finding keywords to target with tools in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords-473x425.png 473w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords-768x690.png 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. 50.3% of traffic goes to the blog\" data-section=\"blog-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">6. 50.3% of traffic goes to the&nbsp;blog<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Grammarly is committed to blogging. 1,699 of its 2,468 (69%) pages are blog posts, which attract more than half (~11.2M) of its estimated search traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1522\" height=\"726\" class=\"wp-image-150516\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage.png\" alt=\"Grammarly's blog is responsible for over half of its organic search traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage.png 1522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage-768x366.png 768w\" sizes=\"auto, (max-width: 1522px) 100vw, 1522px\"><\/figure>\n\n\n\n<p>Most of these pages (81.6%) get at least some search traffic, so it\u2019s clear that Grammarly takes a <a href=\"https:\/\/ahrefs.com\/blog\/blog-seo\/\">search-focused approach to blogging<\/a>.&nbsp;<\/p>\n\n\n\n<p>In terms of what the posts cover, they\u2019re mainly about grammatical terms like verbs, nouns, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"860\" class=\"wp-image-150517\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example.jpg\" alt=\"Example of a Grammarly blog post\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example-680x293.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example-768x330.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example-1536x661.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Most of these terms get tons of monthly searches, and Grammarly ranks #1 for many of them\u2014hence why its blog gets so much search traffic.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1382\" height=\"666\" class=\"wp-image-150518\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings.png\" alt=\"Grammarly's blog ranks #1 for over 21K keywords, according to Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings-768x370.png 768w\" sizes=\"auto, (max-width: 1382px) 100vw, 1382px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. 15.1% of blog posts get 83.6% of blog traffic\" data-section=\"blog-posts-traffic-distribution\">\n\n\n\n<h2 class=\"wp-block-heading\">7. 15.1% of blog posts get 83.6% of blog traffic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Just 256 of Grammarly\u2019s 1,699 blog posts get ~9.4M monthly organic search visits\u2014almost all of its blog\u2019s total traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"684\" class=\"wp-image-150519\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution.png\" alt=\"Most of Grammarly's blog traffic comes from a small percentage of its blog posts\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution-680x420.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution-768x474.png 768w\" sizes=\"auto, (max-width: 1108px) 100vw, 1108px\"><\/figure>\n\n\n\n<p>Once again, this distribution isn\u2019t abnormal. It\u2019s actually even more extreme on our blog, with 6.7% of our posts attracting 77.9% of our blog traffic.&nbsp;<\/p>\n\n\n\n<p>However, we get nowhere near the amount of organic search traffic Grammarly gets.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1662\" height=\"724\" class=\"wp-image-150520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic.png\" alt=\"Grammarly's blog gets significantly more organic search traffic than Ahrefs' blog\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic.png 1662w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic-680x296.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic-768x335.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic-1536x669.png 1536w\" sizes=\"auto, (max-width: 1662px) 100vw, 1662px\"><\/figure>\n\n\n\n<p>This is partly because the terms Grammarly targets (and ranks for) are super popular.&nbsp;<\/p>\n\n\n\n<p>For example, there are an estimated 151K monthly searches for \u201cem dash\u201d in the U.S. Grammarly currently ranks #6.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"132\" class=\"wp-image-150521\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume.png\" alt=\"Estimated monthly search volume in the U.S. for &quot;em dash,&quot; via Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume.png 1082w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume-680x83.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume-768x94.png 768w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. 75.8% of its top-performing posts were published long ago\" data-section=\"top-performing-posts-dates\">\n\n\n\n<h2 class=\"wp-block-heading\">8. 75.8% of its top-performing posts were published long&nbsp;ago<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Grammarly has been blogging for a while. It published its first blog post on June 22,&nbsp;2012.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1342\" height=\"258\" class=\"wp-image-150522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date.png\" alt=\"Grammarly published its first blog post more than 10 years ago\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date.png 1342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date-680x131.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date-768x148.png 768w\" sizes=\"auto, (max-width: 1342px) 100vw, 1342px\"><\/figure>\n\n\n\n<p>If we plug that post\u2019s URL into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, we see that it probably didn\u2019t take much effort to write, as it\u2019s only 304 words long. Yet it still attracts hundreds of monthly organic visits to this&nbsp;day.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1846\" height=\"312\" class=\"wp-image-150523\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post.png\" alt=\"Grammarly's first blog post was just 304 words long, according to Ahrefs' Content Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post.png 1846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post-680x115.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post-768x130.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post-1536x260.png 1536w\" sizes=\"auto, (max-width: 1846px) 100vw, 1846px\"><\/figure>\n\n\n\n<p>However, this is far from one of Grammarly\u2019s top-performing posts.<\/p>\n\n\n\n<p>If we look at posts getting 10K monthly search visits or more, only 24.2% of them were published in the last two years (since November 2020). Most of them were published in 2016 or&nbsp;2017.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1916\" height=\"1046\" class=\"wp-image-150524\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts.png\" alt=\"Most of Grammarly's most popular blog posts were published a few years ago, according to Ahrefs' Content Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts.png 1916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts-1536x839.png 1536w\" sizes=\"auto, (max-width: 1916px) 100vw, 1916px\"><\/figure>\n\n\n\n<p>This just goes to show that SEO is not an overnight strategy. It can take years to experience the full benefit of a solid SEO strategy.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Updating blog posts is a core part of its strategy\" data-section=\"republishing-strategy\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Updating blog posts is a core part of its strategy<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Most of Grammarly\u2019s top-performing posts have been updated in the last few months.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.grammarly.com\/blog\/contractions\/\">its post about contractions<\/a> in writing was initially published in June 2016. But it updated and republished the post in August 2022.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1118\" height=\"306\" class=\"wp-image-150525\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing.png\" alt=\"Example of a blog post that Grammarly republished six years after it first wrote said post\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing.png 1118w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing-680x186.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing-768x210.png 768w\" sizes=\"auto, (max-width: 1118px) 100vw, 1118px\"><\/figure>\n\n\n\n<p>If we search for Grammarly\u2019s blog in <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, the \u201cPages over time\u201d graph shows how its publishing and republishing strategy has changed over&nbsp;time.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"983\" class=\"wp-image-150526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy.png\" alt=\"Content Explorer shows that Grammarly has been republishing more content recently\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy-680x334.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy-768x378.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy-1536x755.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Between June 2016 and June 2017, it published 529 new posts but didn\u2019t republish a single post. Compare that with the period from June 2021 to June 2022 when it published 185 posts and republished 29 (13.5% of all posts during the period).<\/p>\n\n\n\n<p>Many of these updates have had an incredible impact on search traffic too.<\/p>\n\n\n\n<p>For example, it republished its post about participles in July 2022. Shortly after, organic search traffic shot up from ~1.5K to ~16K per&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"550\" class=\"wp-image-150527\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike.png\" alt=\"Estimated organic traffic to Grammarly's blog post about contractions shot up after the post was updated and republished\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike.png 1680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike-680x223.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike-768x251.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike-1536x503.png 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. 0.7% of its traffic goes to its support section\" data-section=\"support-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">10. 0.7% of its traffic goes to its support section<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Grammarly\u2019s support subdomain only gets around 0.7% of the company\u2019s total organic search traffic. But this is quite impressive when you consider how little content there&nbsp;is.<\/p>\n\n\n\n<p>Right now, according to the <strong>Site structure <\/strong>report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, it has 399&nbsp;pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"598\" class=\"wp-image-150528\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages.png\" alt=\"Grammarly's support section has 399 pages, according to Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages.png 1180w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages-768x389.png 768w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\"><\/figure>\n\n\n\n<p>But the impressive part is that it took minimal effort to get this traffic, as much of this content is super&nbsp;short.&nbsp;<\/p>\n\n\n\n<p>For example, according to <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, the top-performing support page gets an estimated 26.8K monthly visits despite being just 77 words&nbsp;long.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1706\" height=\"334\" class=\"wp-image-150529\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length.png\" alt=\"Most of Grammarly's support pages are quite short, according to Ahrefs' Content Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length.png 1706w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length-680x133.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length-768x150.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length-1536x301.png 1536w\" sizes=\"auto, (max-width: 1706px) 100vw, 1706px\"><\/figure>\n\n\n\n<p>In fact, 76.5% of the support section\u2019s organic search traffic comes from just 20 articles comprising 4,023 words in&nbsp;total.&nbsp;<\/p>\n\n\n\n<p>Pretty much all this traffic comes from branded search (e.g., \u201cadd grammarly to word\u201d). But that\u2019s to be expected, as content on this subdomain answers questions about the&nbsp;tool.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. 23.9K of traffic goes to \u201chub\u201d pages\" data-section=\"hub-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">11. 23.9K of traffic goes to \u201chub\u201d&nbsp;pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Grammarly has recently started creating short introductory guides to topics that link to related blog posts, otherwise known as <a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\">content hubs<\/a>.&nbsp;<\/p>\n\n\n\n<p>Here are the four \u201chub\u201d pages it currently has:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.grammarly.com\/punctuation\">Punctuation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.grammarly.com\/writing\">Writing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.grammarly.com\/essay-writing\">Essay writing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.grammarly.com\/proofreading\">Proofreading<\/a><\/li>\n<\/ul>\n\n\n\n<p>It seems to be working well so far. Most of these pages are already attracting a few thousand organic search visits per&nbsp;month.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"372\" class=\"wp-image-150530\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages.png\" alt=\"Grammarly's &quot;hub&quot; pages seem to be attracting a good amount of search traffic, according to Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages-768x307.png 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Grammarly\u2019s search performance has been on an upward trajectory for years, and there\u2019s a lot to learn from it. It will be interesting to see where its SEO team goes from&nbsp;here.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per&nbsp;month. In this post, I\u2019ll share 11 takeaways from my deep dive into the company\u2019s SEO strategy.&nbsp; Grammarly gets an estimated 7.8M monthly search visits<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[],"coauthors":[336],"class_list":["post-150499","post","type-post","status-publish","format-standard","hentry","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grammarly&#039;s SEO Strategy: 11 Interesting Insights<\/title>\n<meta name=\"description\" content=\"Learn how Grammarly attracts over 22 million organic search visits to its website every month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/grammarly-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grammarly&#039;s SEO Strategy: 11 Interesting Insights\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s how it gets so much traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/grammarly-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-06T05:54:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T15:59:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value.png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Here\u2019s how it gets so much traffic.\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/grammarly-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/grammarly-seo\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"Grammarly\u2019s SEO Strategy: 11 Interesting Insights\",\"datePublished\":\"2023-01-06T05:54:38+00:00\",\"dateModified\":\"2024-05-23T15:59:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/grammarly-seo\\\/\"},\"wordCount\":1413,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/grammarly-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/grammarly8217s-seo-strategy-11-interesting-insights-by-joshua-hardwick-data-studies-3.jpg\",\"articleSection\":[\"Data &amp; 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