{"id":150403,"date":"2025-07-30T05:00:00","date_gmt":"2025-07-30T10:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=150403"},"modified":"2025-09-08T06:56:46","modified_gmt":"2025-09-08T11:56:46","slug":"is-seo-dead","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/is-seo-dead\/","title":{"rendered":"Is SEO Dead? Real Data vs. Internet Hysteria"},"content":{"rendered":"<div class=\"intro-txt\"> Has AI and social media killed SEO in 2025? Not even&nbsp;close.&nbsp;<\/div>\n\n\n\n<p>Here\u2019s the thing: on one side, we\u2019ve got how people feel about SEO these days\u2014the doom-and-gloom headlines, the panic about zero-click searches, the fear that AI has made everything obsolete.<\/p>\n\n\n\n<p>But on the other hand, the data tells a totally different story.<\/p>\n\n\n\n<p>The data says SEO is still one of the most effective ways to get in front of large audiences. It also plays a big role in shaping the answers AI assistants give to their growing user&nbsp;base.<\/p>\n\n\n\n<p>So, let\u2019s take a clear look at what\u2019s actually going&nbsp;on.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Four reasons why SEO is STILL NOT dead in 2025\" data-section=\"four-reasons-why-seo-is-still-not-dead-in-2025\">\n<h2><a id=\"post-190324-_dxeah1d41qrx\"><\/a>Four reasons why SEO is STILL NOT dead in&nbsp;2025<\/h2>\n<\/div><\/div>\n\n\n\n<p>While everyone\u2019s focused on what\u2019s changing, it\u2019s easy to miss what\u2019s staying the same. Google still processes billions of searches daily, the number of visitors who click through is higher than ever, and AI assistants are dependent on the web content that SEO helps create and optimize.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Google still dominates internet search\" data-section=\"google-dominates\">\n<h3><a id=\"post-190324-_6q8q0p1e3z23\"><\/a>1. Google still dominates internet search<\/h3>\n<\/div><\/div>\n\n\n\n<p>Despite all the AI hype, Google isn\u2019t going anywhere.<\/p>\n\n\n\n<p><a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share#monthly-200901-202506\">Google still controls almost 90% of all searches worldwide<\/a>. It\u2019s true that Google\u2019s market share has dropped (slightly) below 90% for the first time in 20 years, but we\u2019re still dealing with search market dominance here.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1072\" class=\"wp-image-190331\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/google-market-share-.png\" alt=\"Google market share.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/google-market-share-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/google-market-share--680x356.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/google-market-share--768x402.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/google-market-share--1536x804.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>You can clearly see the dominance in the traffic source data. We checked about 82k sites and Google sent 345x more traffic than ChatGPT, Gemini and Perplexity combined.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1294\" height=\"2048\" class=\"wp-image-190332\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-do-websites-get-traffic-study-.png\" alt=\"How do websites get traffic - study.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-do-websites-get-traffic-study-.png 1294w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-do-websites-get-traffic-study--269x425.png 269w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-do-websites-get-traffic-study--768x1216.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-do-websites-get-traffic-study--971x1536.png 971w\" sizes=\"auto, (max-width: 1294px) 100vw, 1294px\"><\/figure>\n\n\n\n<p>You can even see it in keyword search volumes. Whenever something becomes popular, people Google it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"812\" class=\"wp-image-190333\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/search-volumes-in-google-rise-when-demand-rises-.png\" alt=\"Search volumes in Google rise when demand rises. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/search-volumes-in-google-rise-when-demand-rises-.png 1592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/search-volumes-in-google-rise-when-demand-rises--680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/search-volumes-in-google-rise-when-demand-rises--768x392.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/search-volumes-in-google-rise-when-demand-rises--1536x783.png 1536w\" sizes=\"auto, (max-width: 1592px) 100vw, 1592px\"><\/figure>\n\n\n\n<p>And, ironically, \u201cis seo dead?\u201d is being searched more than ever\u2014people are literally Googling whether Google search is&nbsp;dead.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1590\" height=\"820\" class=\"wp-image-190334\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/search-volume-indicating-is-seo-dead-is-being-s.png\" alt=\"Search volume indicating &quot;is seo dead?&quot; is being searched more than ever&quot; \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/search-volume-indicating-is-seo-dead-is-being-s.png 1590w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/search-volume-indicating-is-seo-dead-is-being-s-680x351.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/search-volume-indicating-is-seo-dead-is-being-s-768x396.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/search-volume-indicating-is-seo-dead-is-being-s-1536x792.png 1536w\" sizes=\"auto, (max-width: 1590px) 100vw, 1590px\"><\/figure>\n\n\n\n<p>Yes, you may get fewer clicks than before. But think about it: the people who do click through are the ones who weren\u2019t satisfied with Google\u2019s AI summary. They want more detail, more depth, or they\u2019re ready to take action. This brings us to another point.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. The people who do click are more likely to stick around\" data-section=\"better-clicks\">\n<h3><a id=\"post-190324-_qe8osgizgh79\"><\/a>2. The people who do click are more likely to stick around<\/h3>\n<\/div><\/div>\n\n\n\n<p>Here\u2019s the silver lining: the visitors you\u2019re getting now are higher quality than ever before.<\/p>\n\n\n\n<p>We found that traffic from AI assistants generated 1<a href=\"https:\/\/ahrefs.com\/blog\/ai-search-traffic-conversions-ahrefs\/\">2% of signups while accounting for only 0.5% of the overall traffic<\/a>. That kind of traffic-to-signup ratio is unheard of.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1097\" class=\"wp-image-190335\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/chart-showing-12-conversions-to-ahrefs-form-llm-t.png\" alt=\"Chart showing 12% conversions to Ahrefs form LLM traffic. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/chart-showing-12-conversions-to-ahrefs-form-llm-t.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/chart-showing-12-conversions-to-ahrefs-form-llm-t-680x364.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/chart-showing-12-conversions-to-ahrefs-form-llm-t-768x411.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/chart-showing-12-conversions-to-ahrefs-form-llm-t-1536x823.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>What\u2019s more, fewer people bounce when coming from AI assistants compared to organic search.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1128\" class=\"wp-image-190336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/fewer-people-bounce-when-coming-from-ai-assistants.png\" alt=\"Fewer people bounce when coming from AI assistants compared to organic search. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/fewer-people-bounce-when-coming-from-ai-assistants.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/fewer-people-bounce-when-coming-from-ai-assistants-680x375.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/fewer-people-bounce-when-coming-from-ai-assistants-768x423.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/fewer-people-bounce-when-coming-from-ai-assistants-1536x846.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>So, it seems that AI users generally fall into two groups:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Quick answer seekers get their needs met<\/strong>. These folks just want a fast, simple answer. If AI gives them what they need right away, they\u2019re satisfied and move on\u2014no need to click through. This kind of traffic probably wouldn\u2019t have converted anyway.<\/li>\n\n\n\n<li><strong>Deep research users click through<\/strong>. The people who do click after seeing an AI summary need more than a basic answer. They want detailed guidance, want to try a tool, or are ready to take action. They\u2019ve seen the overview and decided they need the full experience.<\/li>\n<\/ol>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. AI still needs to search the web\" data-section=\"ai-needs-web-search\">\n<h3><a id=\"post-190324-_e7j10eqvn9b\"><\/a>3. AI still needs to search the web (yes\u2026 Google again)<\/h3>\n<\/div><\/div>\n\n\n\n<p>AI doesn\u2019t create original information; it finds and repackages existing content, much of which comes from Google search results. Virtually all AI assistants use RAG (Retrieval-Augmented Generation) to find information beyond what they already know from the data they were trained on.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1724\" height=\"1450\" class=\"wp-image-190337\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/proof-of-chatgpt-using-a-search-engine-to-find-sou.jpg\" alt=\"Proof of ChatGPT using a search engine to find sources. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/proof-of-chatgpt-using-a-search-engine-to-find-sou.jpg 1724w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/proof-of-chatgpt-using-a-search-engine-to-find-sou-505x425.jpg 505w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/proof-of-chatgpt-using-a-search-engine-to-find-sou-768x646.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/proof-of-chatgpt-using-a-search-engine-to-find-sou-1536x1292.jpg 1536w\" sizes=\"auto, (max-width: 1724px) 100vw, 1724px\"><\/figure>\n\n\n\n<p>This means that ranking high in Google, Bing, or Brave search directly increases your chances of being featured in AI results.<\/p>\n\n\n\n<p>Again, it\u2019s all in the&nbsp;data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Websites with more organic search traffic <a href=\"https:\/\/ahrefs.com\/blog\/websites-with-more-traffic-have-more-mentions\/\">get mentioned more often in AI search<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/newsletter-alekseo-com.translate.goog\/p\/searchgpt-bing-google?_x_tr_sl=fr&amp;_x_tr_tl=en&amp;_x_tr_hl=en&amp;_x_tr_pto=wapp&amp;_x_tr_hist=true\">A study showed<\/a> that 9 out of 10 pages retrieved by SearchGPT from an external search engine are found among the first results of Google.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/search-rankings-ai-citations\/\">76.10% of AI Overview-cited pages<\/a> rank in the top&nbsp;10.<\/li>\n<\/ul>\n\n\n\n<p>Traditional SEO becomes even more valuable because it now feeds two systems: direct search traffic <em>and<\/em> AI citations.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. SEO still delivers great results\" data-section=\"seo-results\">\n<h3><a id=\"post-190324-_vjurl9kuwil8\"><\/a>4. SEO still delivers great results<\/h3>\n<\/div><\/div>\n\n\n\n<p>SEO results haven\u2019t disappeared. Real businesses are still getting real results.<\/p>\n\n\n\n<p>Content published years ago continues to drive tons of free, qualified traffic. Take our <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a> guide\u2014it\u2019s still pulling in visitors and generating leads even years after we hit publish. That\u2019s the beauty of SEO: you create it once, and it keeps working.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1926\" height=\"1224\" class=\"wp-image-190338\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/seo-is-not-dead-stable-organic-traffic-despite-th.png\" alt=\"SEO is not dead: stable organic traffic despite the &quot;zero click search&quot; era. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/seo-is-not-dead-stable-organic-traffic-despite-th.png 1926w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/seo-is-not-dead-stable-organic-traffic-despite-th-669x425.png 669w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/seo-is-not-dead-stable-organic-traffic-despite-th-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/seo-is-not-dead-stable-organic-traffic-despite-th-768x488.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/seo-is-not-dead-stable-organic-traffic-despite-th-1536x976.png 1536w\" sizes=\"auto, (max-width: 1926px) 100vw, 1926px\"><\/figure>\n\n\n\n<p>Another SEO technique, content refreshing, still works as well. To illustrate, when my colleague Louise refreshed old content using <a href=\"https:\/\/ahrefs.com\/ai-content-helper\">Ahrefs AI Content Helper<\/a>, the traffic boost was immediate and sustained. Here\u2019s how she did&nbsp;it:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/X69c4S2Q9Yo?si=qqSKP0-zd0tBWdqi<\/div>\n<\/figure>\n\n\n\n<p>Finally, it still makes sense to publish new content because it can still outperform your greatest hits. For instance, our recent study on how <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\">AI Overviews reduce clicks<\/a> generated more traffic in the last 3 months than our keyword research guide, and that guide has been our top performer for years, as you can see&nbsp;above.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"1048\" class=\"wp-image-190339\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/seo-is-not-dead-new-content-can-still-outperform.png\" alt=\"SEO is not dead: new content can still outperform historical top performers.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/seo-is-not-dead-new-content-can-still-outperform.png 1736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/seo-is-not-dead-new-content-can-still-outperform-680x411.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/seo-is-not-dead-new-content-can-still-outperform-768x464.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/seo-is-not-dead-new-content-can-still-outperform-1536x927.png 1536w\" sizes=\"auto, (max-width: 1736px) 100vw, 1736px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-is-still-your-best-marketing-channel\/\">SEO Is the Worst It\u2019s Ever Been (And It\u2019s Still Your Best Marketing Channel)<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why SEO may seem dead\" data-section=\"why-seo-may-seem-dead\">\n<h2><a id=\"post-190324-_32mx05j8lnxn\"><\/a>Why SEO may seem&nbsp;dead<\/h2>\n<\/div><\/div>\n<p>\n\n\n<\/p>\n<p>To be honest, the panic is understandable. AI Overviews are taking over the top of search results, and you\u2019re losing clicks; it\u2019s frustrating. While using AI to pump out content might sound like a quick solution, the reality is that everyone\u2019s thinking the same&nbsp;thing.<\/p>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-section=\"zer0-click-searches\">\n<h3><a id=\"post-190324-_mf24zvvnhyli\"><\/a>People search but don\u2019t click anymore<\/h3>\n<\/div><\/div>\n<p>\n\n\n<\/p>\n<p>Instead of directing you to websites, Google now answers your questions directly on the search page through <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-overviews\/\">AI Overviews<\/a> (those AI-generated summaries at the top of results).<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"1084\" class=\"wp-image-190325\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-overview-example.jpg\" alt=\"AI Overview example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-overview-example.jpg 1792w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-overview-example-680x411.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-overview-example-768x465.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-overview-example-1536x929.jpg 1536w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\"><\/figure>\n<p>\n\n<\/p>\n<p>When we last checked, <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-growth\/\">AI Overviews appeared in 16% of all US searches<\/a> (more than doubled since March&nbsp;2025).<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1696\" height=\"1387\" class=\"wp-image-190326\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-overviews-have-grown-116.png\" alt=\"AI Overviews have grown 116%\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-overviews-have-grown-116.png 1696w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-overviews-have-grown-116-520x425.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-overviews-have-grown-116-768x628.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-overviews-have-grown-116-1536x1256.png 1536w\" sizes=\"auto, (max-width: 1696px) 100vw, 1696px\"><\/figure>\n<p>\n\n<\/p>\n<p>AI Overviews (AIOs) have broken the old pattern where more impressions usually meant more clicks. Now, it\u2019s common to see impressions go up while clicks go down at the same time\u2014<a href=\"https:\/\/ahrefs.com\/blog\/the-great-decoupling\/\">the great decoupling<\/a>. This shift shows up in what\u2019s often called \u201ccrocodile charts\u201d (example below) in Google Search Console, where the lines for impressions and clicks move in opposite directions.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"532\" class=\"wp-image-190327\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/a-crocodile-chart-.png\" alt=\"A crocodile chart.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/a-crocodile-chart-.png 1720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/a-crocodile-chart--680x210.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/a-crocodile-chart--768x238.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/a-crocodile-chart--1536x475.png 1536w\" sizes=\"auto, (max-width: 1720px) 100vw, 1720px\"><\/figure>\n<p>\n\n<\/p>\n<p>The impact of AIOs on websites is massive:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>When AI Overviews appear, they can <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\">slash website clicks by 34.5%<\/a>.<\/li>\n\n\n\n<li>Average website traffic from search <a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-increase\/\">dropped 21% over the past year<\/a>.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Google used to be a librarian who pointed you toward the right book. Now it\u2019s become the librarian who just tells you the answer directly, so you never need to pick up the&nbsp;book.<\/p>\n<p>\n\n<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/zero-click-search\/\">Welcome to Zero-Click Search. Please Leave Your Traffic at the&nbsp;Door.<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<p>\n\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Younger people use TikTok instead of Google\" data-section=\"younger-people-use-tiktok-instead-of-google\">\n<h3><a id=\"post-190324-_cq3q1o37jinm\"><\/a>Younger people use TikTok instead of Google<\/h3>\n<\/div><\/div>\n<p>\n\n\n<\/p>\n<p>Gen Z isn\u2019t searching the way you think they are. While you\u2019re optimizing for Google, <a href=\"https:\/\/fortune.com\/2024\/09\/10\/gen-z-google-verb-social-media-instagram-tiktok-search-engine\/\">45% of Gen Z is searching on TikTok<\/a>, Instagram, and other social platforms instead. Even 35% of Millennials have made this switch.<\/p>\n<p>\n\n<\/p>\n<p>See for yourself: look for any kind of product review on TikTok and check the engagement metrics.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"2048\" class=\"wp-image-190328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/example-of-product-reviews-on-tiktok-.jpg\" alt=\"Example of product reviews on tiktok. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/example-of-product-reviews-on-tiktok-.jpg 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/example-of-product-reviews-on-tiktok--219x425.jpg 219w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/example-of-product-reviews-on-tiktok--768x1489.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/example-of-product-reviews-on-tiktok--792x1536.jpg 792w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\"><\/figure>\n<p>\n\n<\/p>\n<p>Why the shift? Convenience and preference:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>They want video, not articles<\/strong>. A 60-second TikTok review beats a 1,500-word blog post every&nbsp;time.<\/li>\n\n\n\n<li><strong>They trust real people over brands<\/strong>. Authentic user content from someone\u2019s bedroom can carry more weight than polished marketing copy.<\/li>\n\n\n\n<li><strong>They prefer bite-sized, visual information<\/strong>. Quick, digestible content wins over long-form text.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Think about it: if you\u2019re already spending hours on TikTok or Instagram, why leave the app to search on Google? It\u2019s like asking someone to leave their favorite coffee shop to get coffee somewhere else.<\/p>\n<p>\n\n<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/tiktok-seo\/\">How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4&nbsp;Weeks<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<p>\n\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Anyone can create content with AI now\" data-section=\"anyone-can-create-content-with-ai-now\">\n<h3><a id=\"post-190324-_43ifencoml2g\"><\/a>Anyone can create content with AI&nbsp;now<\/h3>\n<\/div><\/div>\n<p>\n\n\n<\/p>\n<p>Today, <a href=\"https:\/\/ahrefs.com\/blog\/what-percentage-of-new-content-is-ai-generated\/\">74% of all new web content is created with generative AI<\/a>, meaning only about 26% is entirely human-created.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1993\" class=\"wp-image-190329\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-many-pages-are-created-with-ai-.jpg\" alt=\"How many pages are created with AI.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-many-pages-are-created-with-ai-.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-many-pages-are-created-with-ai--341x425.jpg 341w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-many-pages-are-created-with-ai--768x957.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-many-pages-are-created-with-ai--1233x1536.jpg 1233w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<p>That competitive edge you built over the years with content? It\u2019s gone almost overnight.<\/p>\n<p>\n\n<\/p>\n<p>Your competitor who never wrote a blog post can now pump out 50 AI-generated articles per week with an n8n automation bought for pennies online.<\/p>\n<p>\n\n<\/p>\n<p>And here\u2019s the kicker\u2014they can still rank for your keywords. When we analyzed the top 20 ranking pages of 100k keywords with our <a href=\"https:\/\/ahrefs.com\/blog\/best-ai-detectors-tested\/\">AI content detector<\/a>, we found that only 13.5% of the content was pure&nbsp;human.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1604\" class=\"wp-image-190330\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-many-pages-in-the-top-20-are-created-with-ai-.jpg\" alt=\"How many pages in the top 20 are created with AI. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-many-pages-in-the-top-20-are-created-with-ai-.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-many-pages-in-the-top-20-are-created-with-ai--424x425.jpg 424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-many-pages-in-the-top-20-are-created-with-ai--768x770.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-many-pages-in-the-top-20-are-created-with-ai--1532x1536.jpg 1532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/how-many-pages-in-the-top-20-are-created-with-ai--120x120.jpg 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<p>&nbsp;<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"SEO is evolving, so should your strategy\" data-section=\"evolving-strategy\">\n<h2><a id=\"post-190324-_bapweqqnbk1y\"><\/a>SEO is evolving, so should your strategy<\/h2>\n<\/div><\/div>\n\n\n\n<p>In a nutshell, here are the key changes you should consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instead of gaming algorithms, build genuine authority.<\/li>\n\n\n\n<li>Instead of optimizing for one search engine, optimize for an entire discovery ecosystem.<\/li>\n\n\n\n<li>Instead of creating content just to rank, create content so valuable that AI systems cite you as the expert source.<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ll break down the details below.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Avoid an all-or-nothing attitude\" data-section=\"avoid-all-or-nothing\">\n<h3><a id=\"post-190324-_uq9b5cmszlmg\"><\/a>Avoid an all-or-nothing attitude<\/h3>\n<\/div><\/div>\n\n\n\n<p>Less traffic doesn\u2019t mean no traffic. Even if you\u2019re getting 30% fewer clicks, that\u2019s still potentially thousands of qualified visitors per month. It\u2019s silly to abandon the best acquisition channel most companies can access just because it\u2019s not as easy as it used to&nbsp;be.<\/p>\n\n\n\n<p>Adjust your expectations, refine your strategy, but don\u2019t throw away years of SEO investment because the game got harder.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Use brand building as your SEO flywheel\" data-section=\"brand-flywheel\">\n<h3><a id=\"post-190324-_1e6uh0hsb81z\"><\/a>Use brand building as your SEO flywheel<\/h3>\n<\/div><\/div>\n\n\n\n<p>Your brand is now your most important SEO asset. Being a recognized, trusted, and consistently communicated brand matters more than ever because AI assistants and Google prefer to reference well-known, authoritative sources.<\/p>\n\n\n\n<p>Again, it\u2019s all in the&nbsp;data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The number of AI Chatbot mentions and brand search volume has a <a href=\"https:\/\/www.growth-memo.com\/p\/what-content-works-well-in-llms\">correlation of 0.334<\/a>, which is high for this industry (to illustrate, the correlation of referring domains to organic rankings was 0.255 according to our <a href=\"https:\/\/ahrefs.com\/blog\/links-matter-less-but-still-matter\/\">study<\/a>).<\/li>\n\n\n\n<li>Brand web mentions show <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">the strongest correlation (0.664)<\/a> with appearing in AI Overviews.<\/li>\n\n\n\n<li>Winner-take-all effect: Brands in the top 25% for web mentions <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">get 10x more AI visibility than others<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>In other words, when AI mentions your product over and over across multiple prompts, you win even without the&nbsp;click.<\/p>\n\n\n\n<p>Let me illustrate this with <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a>. Here, I\u2019m checking which of these project management tools get mentioned more often in&nbsp;AIOs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1053\" class=\"wp-image-190340\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/brand-radar-checking-project-management-brands-vi.png\" alt=\"Brand Radar: checking project management brands visibility in AI Overviews. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/brand-radar-checking-project-management-brands-vi.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/brand-radar-checking-project-management-brands-vi-680x350.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/brand-radar-checking-project-management-brands-vi-768x395.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/brand-radar-checking-project-management-brands-vi-1536x790.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>As you can see below, the brand that searchers will come across the most in this case is Monday. AIOs will recommend this brand in 60% of cases, which creates a massive advantage over the competition and a high probability that searchers will land on their website in some way, be it through a link, searching the brand name in Google, or visiting the URL directly.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1539\" class=\"wp-image-190341\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/brand-radar-checking-project-management-brands-vi-1.jpg\" alt=\"Brand Radar: checking project management brands visibility in AI Overviews - results. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/brand-radar-checking-project-management-brands-vi-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/brand-radar-checking-project-management-brands-vi-1-566x425.jpg 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/brand-radar-checking-project-management-brands-vi-1-768x577.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/brand-radar-checking-project-management-brands-vi-1-1536x1154.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>In 2025, brand building and SEO are inseparable. The companies that are winning are those that build brand authority while optimizing for search, creating a flywheel where each brand mention improves search rankings, and each search ranking builds more brand awareness.<\/p>\n\n\n\n<p>We\u2019ve documented exactly how to do this\u2014from identifying the right brand building opportunities to measuring your progress with specific metrics.<a href=\"https:\/\/ahrefs.com\/blog\/brand-seo\/\"> See the complete Brand SEO strategy<\/a>.<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Build topical authority\" data-section=\"topical-authority\">\n<h3><a id=\"post-190324-_tjss6gxcy6ae\"><\/a>Build topical authority<\/h3>\n<\/div><\/div>\n\n\n\n<p>Deep expertise in your niche gives you more visibility in AI overviews and search results, which still heavily influence consumer decisions.<\/p>\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>To earn lasting visibility - and not short-term visibility bought by hacky LLM visibility tricks - your brand needs to signal to search engines and LLMs that it\u2019s an authority in topics related to your offerings for the intended audience you&nbsp;serve.<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Kevin Indig\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/03\/Kevin-Indig.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Kevin Indig,<\/span> <span class=\"quote-author-job\">Organic Growth Advisor, <a href=\"https:\/\/www.kevin-indig.com\/\" target=\"_blank\">kevin-indig.com<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>Simply put, it\u2019s about increasing the likelihood that your target audience sees your brand whenever they search for topics related to your product.<\/p>\n\n\n\n<p>For example, Ahrefs focuses on topics like SEO, content marketing, and competitive intelligence because that\u2019s what our audience cares about. By going deep on these topics\u2014creating detailed guides, original research, and comprehensive resources\u2014we\u2019ve become the brand that AI systems cite when people ask SEO questions.<\/p>\n\n\n\n<p>And, as you can see on this screenshot from our <a href=\"https:\/\/ahrefs.com\/web-analytics\">Web Analytics<\/a>, it works: AI assistants cite our content. Without these pages, our brand would be absent from the AI results.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"971\" class=\"wp-image-190342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-traffic-to-seo-content-.png\" alt=\"AI traffic to SEO content. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-traffic-to-seo-content-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-traffic-to-seo-content--680x322.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-traffic-to-seo-content--768x364.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/ai-traffic-to-seo-content--1536x728.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Bottom line: Don\u2019t spread yourself thin across dozens of topics. Pick 5-10 closely related areas where your audience needs help, then become THE definitive resource on each one. When AI needs an expert source to cite, you want to be the obvious choice.<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/topic-clusters\/\">How to Build a Topic Cluster in 10 Minutes<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">What Is Topical Authority in SEO &amp; How to Build&nbsp;It<\/a><\/li>\n<li><a href=\"https:\/\/metehan.ai\/blog\/chatgpt-is-using-reciprocal-rank-fusion-rrf\/\">Is RRF the Secret to Dominating AI Citations? I Decoded ChatGPT\u2019s Ranking Formula - AI &amp; SEO Fundamentals<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Invest in deep content\" data-section=\"deep-content\">\n<h3><a id=\"post-190324-_jfx1h7mnol0z\"><\/a>Invest in deep content<\/h3>\n<\/div><\/div>\n\n\n\n<p>If AI can answer the search query in seconds, why would anyone click through to your site? Go deeper:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free tools<\/strong>: Create calculators, templates, or interactive resources. We found <a href=\"https:\/\/ahrefs.com\/blog\/ai-proof-keywords\/\">that \u201cfree tools\u201d keywords didn\u2019t experience the same CTR decline<\/a> as other content, even when AI Overviews were present. Zero-click summaries weren\u2019t enough; users had a job to do and needed the actual tool.<\/li>\n\n\n\n<li><strong>Original data<\/strong>: Conduct surveys, analyze trends, and publish research that doesn\u2019t exist anywhere else. Deep content that showcases unique experiences, expertise, and data naturally earns more backlinks\u2014something essential for ranking in competitive spaces.<\/li>\n\n\n\n<li><strong>Comprehensive guides<\/strong>: Be the definitive resource on your topic\u2014the place people bookmark and return to.<\/li>\n<\/ul>\n\n\n\n<p>Create content so valuable that AI summaries feel like previews, not complete answers. When someone needs to actually do something or get detailed guidance, they\u2019ll still need to click through to your&nbsp;site.<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-ai-deep-content\/\">How \u201cDeep Content\u201d Will Protect Your SEO in the AI&nbsp;Era<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Follow your audience to other search engines\" data-section=\"search-everywhere\">\n<h3><a id=\"post-190324-_j44hawwbz95c\"><\/a>Follow your audience to other search engines<\/h3>\n<\/div><\/div>\n\n\n\n<p>People don\u2019t just use Google anymore, that\u2019s for&nbsp;sure.<\/p>\n\n\n\n<p>Your potential customers are scattered across platforms, each with different search behaviors and intentions. A customer might discover you on TikTok, research you on YouTube, check reviews on Reddit, and only then Google your brand name. To keep up, the marketing world is starting to embrace a new approach: Search Everywhere Optimization.<\/p>\n\n\n\n<p>Here\u2019s where your future customers might be searching:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YouTube:<\/strong> <a href=\"https:\/\/blog.google\/products\/ads\/new-ways-to-drive-action\/\">70% of viewers<\/a> bought a product after seeing it on YouTube. <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">82% of people<\/a> say they\u2019ve been convinced to buy or download a piece of software or app by watching a video (a 3 percentage point increase since last&nbsp;year).<\/li>\n\n\n\n<li><strong>Reddit:<\/strong> Now appears in <a href=\"https:\/\/detailed.com\/forum-serps\/\">77% of product review searches on Google<\/a>.<\/li>\n\n\n\n<li><strong>TikTok:<\/strong> 4 in 10 users buy a product after seeing it on TikTok. This is the power of the <a href=\"https:\/\/newsroom.tiktok.com\/en-au\/tiktokmademebuyit-shows-the-power-of-tiktok\">#tiktokmademebyuit phenomenon<\/a>.<\/li>\n\n\n\n<li><strong>AI Assistants:<\/strong><a href=\"https:\/\/www.forbes.com\/sites\/martineparis\/2025\/04\/12\/chatgpt-hits-1-billion-users-openai-ceo-says-doubled-in-weeks\/\"> ChatGPT alone processes 1 billion daily queries from 800 million weekly users<\/a>. While AI traffic is still small (0.1-0.5% of total traffic),<a href=\"https:\/\/ahrefs.com\/blog\/ai-search-traffic-conversions-ahrefs\/\"> in Ahrefs\u2019 case, it converts 23x higher than organic search traffic<\/a>.<\/li>\n\n\n\n<li><strong>Pinterest:<\/strong><a href=\"https:\/\/investor.pinterestinc.com\/news-and-events\/press-releases\/press-releases-details\/2025\/Pinterest-Announces-Fourth-Quarter-and-Full-Year-2024-Results-Delivers-First-Billion-Dollar-Revenue-Quarter\/default.aspx\"> 553 million users conduct 2 billion monthly searches<\/a>, with 93% actively planning purchases and <a href=\"https:\/\/sproutsocial.com\/insights\/pinterest-statistics\/\">97% of searches being unbranded<\/a> (meaning they\u2019re open to discovering new brands).<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s a quick tactic you can use for Reddit: focus on threads that already have visibility in Google Search.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>, enter \u201c<a href=\"http:\/\/reddit.com\">reddit.com<\/a>\u201d, and open the Organic keywords report.<\/li>\n\n\n\n<li>Use filters: positions 1-10, keyword includes (enter phrases related to your site). You can select a preferred location, too.<\/li>\n\n\n\n<li>Look for relevant keywords with a lot of traffic.<\/li>\n\n\n\n<li>Add thoughtful, useful answers to these high-traffic threads.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1267\" class=\"wp-image-190343\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/reddit-search-optimization-tactic-.jpg\" alt=\"Reddit Search Optimization tactic. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/reddit-search-optimization-tactic-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/reddit-search-optimization-tactic--680x421.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/reddit-search-optimization-tactic--768x475.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/reddit-search-optimization-tactic--1536x950.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>If your response is upvoted or sits near the top, it becomes part of what people see when they land on the thread from Google. And probably not Google alone: according to our data, Reddit has been mentioned in 12.859M AI citations, with 287% growth in the last 3 months.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"964\" class=\"wp-image-190344\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/data-how-often-ai-cites-content-from-reddit-.png\" alt=\"Data: how often AI cites content from Reddit.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/data-how-often-ai-cites-content-from-reddit-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/data-how-often-ai-cites-content-from-reddit--680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/data-how-often-ai-cites-content-from-reddit--768x362.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/data-how-often-ai-cites-content-from-reddit--1536x723.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-190324-_g7v5h5qvssmr\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>While others give up on SEO or keep using outdated tricks, you can build visibility on every platform people use to search. In a nutshell:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build a brand people trust and recognize.<\/li>\n\n\n\n<li>Create content so good, AI-generated summaries just don\u2019t cut&nbsp;it.<\/li>\n\n\n\n<li>Show up where your audience actually searches (it\u2019s not just Google anymore).<\/li>\n\n\n\n<li>Be the go-to expert in your&nbsp;space.<\/li>\n<\/ul>\n\n\n\n<p>Sounds familiar?<\/p>\n\n\n\n<p>We regularly share updates on how AI is affecting search and what strategies are working right now. <a href=\"https:\/\/ahrefs.com\/newsletter\">Follow our blog<\/a> to stay&nbsp;ahead.<\/p>\n\n\n\n<p>Got questions or comments? Find me on <a href=\"https:\/\/www.linkedin.com\/feed\/\">LinkedIn<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s the thing: on one side, we\u2019ve got how people feel about SEO these days\u2014the doom-and-gloom headlines, the panic about zero-click searches, the fear that AI has made everything obsolete. But on the other hand, the data tells a totally<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[412],"class_list":["post-150403","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is SEO Dead? Real Data vs. Internet Hysteria<\/title>\n<meta name=\"description\" content=\"AI Overviews, zero-click searches, generative engine optimization... is SEO really dead this time? The data says: no, not even close.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/is-seo-dead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is SEO Dead? Real Data vs. Internet Hysteria\" \/>\n<meta property=\"og:description\" content=\"RIP?\u2026 NO!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/is-seo-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-30T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T11:56:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/07\/google-market-share-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1072\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"RIP?\u2026 NO!\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/is-seo-dead\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/is-seo-dead\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"Is SEO Dead? 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