{"id":150089,"date":"2022-12-14T06:37:41","date_gmt":"2022-12-14T11:37:41","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=150089"},"modified":"2023-02-08T23:44:20","modified_gmt":"2023-02-09T04:44:20","slug":"whats-new-at-ahrefs-nov-2022","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/whats-new-at-ahrefs-nov-2022\/","title":{"rendered":"What\u2019s new at Ahrefs? (Nov&nbsp;2022)"},"content":{"rendered":"\n\n\n<div class=\"intro-txt\">This month we\u2019re introducing the new Organic competitors report, new video SERP features filters, HTML code comparison in Site Audit, and&nbsp;more.<\/div>\n\n\n\n<p>Let\u2019s get right into&nbsp;it.<\/p>\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ejs4irlcgv0\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ejs4irlcgv0\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/Ejs4IRlcgV0?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Ejs4IRlcgV0?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Site Explorer\" data-section=\"site-explorer\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.v01e4klv6ssn\">1. Site Explorer<\/h2>\n<\/div><\/div>\n\n\n\n<h4><strong>Organic competitors report (beta)<\/strong><\/h4>\n\n\n\n<p>This report shows you who your organic competitors are and how everyone matches up against each other based on organic traffic, organic traffic value, and number of organic pages.&nbsp;<\/p>\n\n\n\n<p>Look at the&nbsp;competitive map for a visual competitor gap analysis. The bigger the size of the circle, the more pages a competitor has. In \u201cCompare mode\u201d, previous values are displayed as dotted circles.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/Organic_competitors__iherb_com_.jpg\" alt=\"Organic competitors report \u2013 Visual analysis\" width=\"1600\" height=\"706\"><\/figure>\n<\/div>\n\n\n<p>Then scroll down to the data table below, which shows you competitive metrics.<\/p>\n\n\n\n<p>Look at the Competitor\u2019s keywords column to see the keywords you\u2019re not ranking for and find missed keyword opportunities. Or, open the nested Pages table to get an idea of pages worth creating to build topical authority.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/compdata.jpg\" alt=\"Organic competitors report \u2013 Data table\" width=\"1600\" height=\"439\"><\/figure>\n<\/div>\n\n\n<p>Use the date pickers to compare changes between specific dates.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/datepicker.jpg\" alt=\"Organic competitors report \u2013 Date picker\" width=\"1382\" height=\"206\"><\/figure>\n<\/div>\n\n\n<p>This report replaces our Competing domains and Competing pages reports. While the report is in beta, we\u2019re working on fine-tuning the UI and improving data and filtering.<\/p>\n\n\n\n<h4><strong>Broken backlinks report<\/strong><\/h4>\n\n\n\n<p>This report shows all backlinks pointing to broken pages on your target.<\/p>\n\n\n\n<p>We\u2019ve added new filters to give you more flexibility over the data. For example, you can apply the filter&nbsp;\u2013 Target page URL <strong>doesn\u2019t contain<\/strong>&nbsp;\/blog \u2013 &nbsp;to see all broken backlinks pointing to pages on our site except for our&nbsp;blog.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/brokenb.jpg\" alt=\"Applying filters in Broken backlinks report\" width=\"1600\" height=\"725\"><\/figure>\n<\/div>\n\n\n<p>This report is available for Standard plan users and higher.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Keywords Explorer\" data-section=\"keywords-explorer\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.ilecz7h0r4d6\">2. Keywords Explorer<\/h2>\n<\/div><\/div>\n\n\n\n<h4><strong>SERP comparison and SERP similarity score<\/strong><\/h4>\n\n\n\n<p>Last month, we introduced the SERP comparison feature in Site Explorer. It\u2019s now been added to Keywords Explorer as well, and upgraded with a new SERP similarity score.<\/p>\n\n\n\n<p>Just scroll down to the SERP overview to compare two SERPs side by side. You can compare a keyword by&nbsp;date\u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/ke1.jpg\" alt=\"Compare SERPs for the same keyword across dates in Keywords Explorer\" width=\"1600\" height=\"883\"><\/figure>\n<\/div>\n\n\n<p>\u2026or compare SERPs for two entirely different keywords.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/ke2.jpg\" alt=\"Compare SERPs for different keywords in Keywords Explorer\" width=\"1600\" height=\"823\"><\/figure>\n<\/div>\n\n\n<p>We\u2019ve also introduced a new SERP similarity score that shows you how similar two SERPs are on a 100-point scale. A higher value shows more similarity. This score takes into account both the number of results in common and their relative positions.<\/p>\n\n\n\n<p>For example, let\u2019s say I\u2019m comparing the keywords \u201chow to start a blog\u201d versus \u201chow to&nbsp;blog\u201d.<\/p>\n\n\n\n<p>Without looking at the SERPs, my guess would be that \u201chow to blog\u201d would be about writing blog posts. But it has a similarity score of 70% with \u201chow to start a blog\u201d, where all posts are about how to actually create a&nbsp;blog.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/ke3.jpg\" alt=\"SERP similarity score\" width=\"1600\" height=\"200\"><\/p>\n\n\n\n<p>Since both intent and the search results for these two keywords are pretty much the same, you probably wouldn\u2019t need to create separate blog posts on&nbsp;both.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Cross-tool updates\" data-section=\"cross-tool-updates\">\n\n<h2 class=\"wp-block-heading\" id=\"h.9mm4taxhugft\">3. Cross-tool updates<\/h2>\n<\/div><\/div>\n\n\n\n<h4><strong>Video SERP features filters<\/strong><\/h4>\n\n\n\n<p>We\u2019ve added two new video SERP features filters in Site Explorer, Keywords Explorer, and Rank Tracker.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/ke4.jpg\" alt=\"Video SERP features filters\" width=\"1600\" height=\"1256\"><\/figure>\n<\/div>\n\n\n<p>Selecting \u201cVideo preview\u201d lets you filter for videos that show up in SERPs as search results that look like&nbsp;this:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/Untitled-1.jpg\" alt=\"Video preview\" width=\"1246\" height=\"398\"><\/figure>\n<\/div>\n\n\n<p>\u2026while selecting \u201cVideos\u201d lets you find blocks of multiple&nbsp;videos&nbsp;that show up in SERPs that look like&nbsp;this:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/Untitled.jpg\" alt=\"Videos blocks\" width=\"1424\" height=\"870\"><\/figure>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Site Audit\" data-section=\"site-audit\">\n\n<h2 class=\"wp-block-heading\" id=\"h.kdtnh36vgbxk\">4. Site&nbsp;Audit<\/h2>\n<\/div><\/div>\n\n\n\n<h4><strong>HTML code and text comparison<\/strong><\/h4>\n\n\n\n<p>Easily spot technical issues by comparing raw and rendered HTML code between Site Audit crawls.<\/p>\n\n\n\n<p>Go to any crawl in Site Audit and click on HTML source in URL details. Then select HTML or text and hit \u201cCompare with\u201d to see all changes highlighted.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/pe.jpg\" alt=\"Compare raw and rendered HTML code\" width=\"1600\" height=\"897\"><br><br>You can also track changes in the content extracted from the page and see when certain keywords have been added or removed.<\/figure>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. General\" data-section=\"general\">\n\n<h2 class=\"wp-block-heading\" id=\"h.1r9ek5vklq1f\">5. General<\/h2>\n<\/div><\/div>\n\n\n\n<h4><strong>Updates for Site Explorer connector for&nbsp;GDS<\/strong><\/h4>\n\n\n\n<p>You can now add URL rating, the UR history chart, and the Keywords by top position chart to your reports in Google Data Studio. We\u2019ve also added history grouping, which can be applied to any historical chart.<\/p>\n\n\n\n<p>Find the <a href=\"https:\/\/datastudio.google.com\/u\/0\/reporting\/54258fc6-9ef0-4718-98df-1a4c4aa87ece\/page\/p_1bfyh3p8oc\">Site Explorer report template here<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/image.jpg\" alt=\"Site Explorer connector for GDS\" width=\"1600\" height=\"1070\"><\/figure>\n<\/div>\n\n\n<h4><strong>UR and Keywords Explorer metrics in API&nbsp;v3<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">We\u2019ve added two endpoints to Site Explorer:<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/site-explorer\/operations\/list-all-backlinks\"><span style=\"font-weight: 400;\">URL rating<\/span><\/a><span style=\"font-weight: 400;\"> to the backlinks endpoint, so backlinks data now includes the referring page\u2019s UR;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/site-explorer\/operations\/get-a-url-rating-history\">UR history<\/a> to pull the corresponding SE Overview chart.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And three endpoints to Keywords Explorer:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/keywords-explorer\/operations\/get-a-overview\">Keyword metrics<\/a>&nbsp;for a single keyword or a list of keywords<\/li>\n<li><a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/keywords-explorer\/operations\/get-a-volume-history\">Volume history<\/a>&nbsp;for a single keyword<\/li>\n<li><a href=\"https:\/\/docs.ahrefs.com\/docs\/api\/keywords-explorer\/operations\/get-a-volume-by-country\">Volume by country<\/a>&nbsp;for a single keyword.<\/li>\n<\/ul>\n\n\n\n<p>For convenience, look for the API button in SE Overview, SE Backlinks, or KE Overview to copy an API query and pull the report with all current filters applied.<\/p>\n\n\n\n<p>API v3 is currently available for Enterprise customers only.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/12\/api.jpg\" alt=\"Copy an API query and pull the current report \" width=\"1600\" height=\"799\"><\/figure>\n<\/div>\n\n\n<p>\u2014<\/p>\n\n\n\n<p>That\u2019s all for this month. Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s get right into&nbsp;it. Organic competitors report (beta) This report shows you who your organic competitors are and how everyone matches up against each other based on organic traffic, organic traffic value, and number of organic pages.&nbsp; Look at the&nbsp;competitive<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":136,"featured_media":150098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[345],"class_list":["post-150089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s new at Ahrefs? (Nov 2022)<\/title>\n<meta name=\"description\" content=\"Introducing the new Organic competitors report, video SERP features filters, HTML code comparison in Site Audit, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/whats-new-at-ahrefs-nov-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s new at Ahrefs? 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