{"id":149949,"date":"2023-01-03T01:00:00","date_gmt":"2023-01-03T06:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=149949"},"modified":"2023-04-02T13:27:23","modified_gmt":"2023-04-02T18:27:23","slug":"long-tail-vs-short-tail-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/long-tail-vs-short-tail-keywords\/","title":{"rendered":"Long-tail vs. Short-tail Keywords: What\u2019s the Difference?"},"content":{"rendered":"\n<div class=\"intro-txt\">The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords.<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1802\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-long-tail-vs-short-tail-keywords.png\" alt=\"Long-tail vs. short-tail keywords\" class=\"wp-image-149957\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-long-tail-vs-short-tail-keywords.png 2000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-long-tail-vs-short-tail-keywords-472x425.png 472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-long-tail-vs-short-tail-keywords-768x692.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-long-tail-vs-short-tail-keywords-1536x1384.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\"><\/figure>\n\n\n\n<p>Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic.&nbsp;<\/p>\n\n\n\n<p>So should you follow suit and prioritize long-tail keywords at all&nbsp;times?&nbsp;<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"But first, why are they called that?\" data-section=\"but-first-why-are-they-called-that\">\n\n\n\n<h2 class=\"wp-block-heading\">But first, why are they called that?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>It\u2019s not about how many words they contain or how specific they&nbsp;are.&nbsp;<\/p>\n\n\n\n<p>Short- and long-tail keywords got their respective names from the position on the \u201csearch demand\u201d curve.&nbsp;<\/p>\n\n\n\n<p>If we take all search queries that people have performed in Google in the course of a month and order them by their search volumes, it\u2019ll look somewhat like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1548\" height=\"1600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-search-demand-curve.jpg\" alt=\"The search demand curve.\" class=\"wp-image-149959\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-search-demand-curve.jpg 1548w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-search-demand-curve-411x425.jpg 411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-search-demand-curve-768x794.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-search-demand-curve-1486x1536.jpg 1486w\" sizes=\"auto, (max-width: 1548px) 100vw, 1548px\"><\/figure>\n\n\n\n<p>As you can see, long-tail keywords are literally in the \u201clong tail\u201d of this graph. It\u2019s because they are less popular (but not \u201cworse\u201d) variations of the short-tail keywords\/head terms on the \u201cfat head\u201d of the&nbsp;curve.&nbsp;<\/p>\n\n\n\n<p>By the way, there are two types of long-tail keywords you should know.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supporting long-tail keywords<\/h3>\n\n\n\n<p>Supporting long-tail keywords are less popular variations of more popular search queries. They are basically broader topics in disguise.&nbsp;<\/p>\n\n\n\n<p>To illustrate, while some people will search for \u201cbedroom furniture chests\u201d\u2026&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"798\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/02-traffic-share.png.png\" alt=\"Supporting long-tail keyword example.\" class=\"wp-image-150383\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/02-traffic-share.png.png 1428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/02-traffic-share.png-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/02-traffic-share.png-768x429.png 768w\" sizes=\"auto, (max-width: 1428px) 100vw, 1428px\"><\/figure>\n\n\n\n<p>\u2026 the majority of people will look for the same thing using simply \u201cdressers\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1421\" height=\"798\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/dressers-search-volume.png\" alt=\"Topical long-tail keyword example.\" class=\"wp-image-150384\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/dressers-search-volume.png 1421w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/dressers-search-volume-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/dressers-search-volume-768x431.png 768w\" sizes=\"auto, (max-width: 1421px) 100vw, 1421px\"><\/figure>\n\n\n\n<p>As you can see, despite having dramatically different search volumes, those keywords have virtually the same Keyword Difficulty (KD) scores. That\u2019s one of the main reasons why using supporting long-tail keywords as primary keywords may not be the best&nbsp;idea.&nbsp;<\/p>\n\n\n\n<p>So in most cases, you should probably avoid supporting long-tail keywords and focus instead on the other type: topical long-tail keywords.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Topical long-tail keywords&nbsp;<\/h3>\n\n\n\n<p>Topical long-tail keywords are the most popular way to look for a given topic. In other words, they are topics in themselves and not some other topics in disguise.<\/p>\n\n\n\n<p>To tell if you\u2019re dealing with topical or supporting long-tail keywords, you can do two things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google the term and see what the top-ranking pages talk&nbsp;about<\/strong><\/li>\n\n\n\n<li><strong>Use the Parent Topic feature in Ahrefs\u2019 <\/strong><a href=\"https:\/\/ahrefs.com\/keywords-explorer\"><strong>Keywords Explorer<\/strong><\/a> \u2013 If the keyword is the same as the Parent Topic, you\u2019re dealing with a topical keyword. Technically, the Parent Topic is the most popular keyword that the top-ranking page ranks&nbsp;for.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1854\" height=\"726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-topical-long-tail-keyword-example-2.png\" alt=\"Keyword matching the parent topic\" class=\"wp-image-149965\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-topical-long-tail-keyword-example-2.png 1854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-topical-long-tail-keyword-example-2-680x266.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-topical-long-tail-keyword-example-2-768x301.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-topical-long-tail-keyword-example-2-1536x601.png 1536w\" sizes=\"auto, (max-width: 1854px) 100vw, 1854px\"><figcaption class=\"wp-element-caption\">The keyword is the same as the Parent Topic = the keyword is topical.<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s good to know whether your keyword is topical. Because if you manage to rank for it, you\u2019ll likely rank for the less popular supporting long-tail.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1375\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-serp-comparison-ahrefs.png\" alt=\"SERP comparison in Ahrefs.\" class=\"wp-image-149967\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-serp-comparison-ahrefs.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-serp-comparison-ahrefs-618x425.png 618w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-serp-comparison-ahrefs-768x528.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-serp-comparison-ahrefs-1536x1057.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><figcaption class=\"wp-element-caption\">If we compare \u201capartment living room furniture\u201d (supporting) with \u201capartment furniture\u201d (topical), we\u2019ll see seven common results in the&nbsp;SERP.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-topical-vs-supporting-long-tails-2.png\" alt=\"Topical vs. supporting long-tail keywords\" class=\"wp-image-149969\"><\/figure>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\"><em>Long-tail Keywords: What They Are and How to Get Search Traffic From Them<\/em><\/a>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Which is better: long-tail or short-tail keywords?\" data-section=\"which-is-better-long-tail-or-short-tail-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">Which are better: long-tail or short-tail keywords?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Both keyword types have their pros and&nbsp;cons.&nbsp;<\/p>\n\n\n\n<p>Short-tail keywords will have a lot of competition, but it\u2019s not impossible to outrank pages in the top&nbsp;10.&nbsp;<\/p>\n\n\n\n<p>It may take years (yes) of fine-tuning your content and years of building links.&nbsp;<\/p>\n\n\n\n<p>But once you finally get&nbsp;there:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You\u2019ll get serious traffic from the head term and relevant long-tail keywords.<\/li>\n\n\n\n<li>Chances are you\u2019ve amassed some good backlinks if you\u2019re ranking high for these keywords. You can then use <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a> from that page to boost other&nbsp;pages.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-other-ranking-relevant-keywords.png\" alt=\"Ranking #1 for head term makes content rank for relevant short-tail keywords too.\" class=\"wp-image-149971\" width=\"686\" height=\"563\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-other-ranking-relevant-keywords.png 1372w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-other-ranking-relevant-keywords-518x425.png 518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-other-ranking-relevant-keywords-768x630.png 768w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\"><figcaption class=\"wp-element-caption\">Our article ranking #1 for \u201cseo tools\u201d ranks in the top 10 for 240 other keywords.<\/figcaption><\/figure>\n\n\n\n<p>As for long-tail keywords, they\u2019re great for other reasons. In most&nbsp;cases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They\u2019re less competitive.&nbsp;<\/li>\n\n\n\n<li>There are lots of&nbsp;them.<\/li>\n\n\n\n<li>They are usually specific; you can attract visitors with specific intent.<\/li>\n<\/ul>\n\n\n\n<p>On the flip side, you will need to rank for a lot of them to get a large volume of traffic. But as long as these keywords are good for your business, that traffic may be very valuable.&nbsp;<\/p>\n\n\n\n<p>Case in point: left-handed nail scissors. Not many searches overall. But if you\u2019re a shop for left-handed people like Lefty\u2019s, customers will surely expect that product.&nbsp;<\/p>\n\n\n\n<p>Bottom line? I\u2019d say if you want to be the go-to resource for your topic, you may want to target both short- and long-tail keywords (see also: <a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">topical authority<\/a>). Try to target topical long-tail keywords instead of supporting long-tail keywords, though.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find short-tail keywords\" data-section=\"how-to-find-short-tail-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">How to find short-tail keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you take a keyword research tool like Ahrefs\u2019 Keywords Explorer, type in something broad like \u201celectric cars,\u201d and sort the results by volume, you\u2019ll get a list of keywords. The results at the top will be your short-tail keywords.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-short-tail-keywords-examples.png\" alt=\"How to find short tail keywords.\" class=\"wp-image-149972\" width=\"404\" height=\"538\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-short-tail-keywords-examples.png 807w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-short-tail-keywords-examples-319x425.png 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-short-tail-keywords-examples-768x1023.png 768w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\"><\/figure>\n\n\n\n<p>That\u2019s it. If you don\u2019t know what words to type in the tool,&nbsp;try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Looking at the topics people talk about on social media<\/li>\n\n\n\n<li>Taking some online industry magazines and look at often-featured topics<\/li>\n\n\n\n<li>Analyzing your competitors\u2019 keywords (more on this in the next section)<\/li>\n\n\n\n<li>Using a research audience tool like <a href=\"https:\/\/sparktoro.com\/\">SparkToro<\/a>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find long-tail keywords\" data-section=\"how-to-find-long-tail-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">How to find long-tail keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Keyword research and competitive analysis tools can help you find long-tail keywords, too. You just need to set some filters. Let\u2019s look at a couple of ways to do&nbsp;it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use a keyword research tool&nbsp;<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a broad&nbsp;topic<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Set the <strong>Volume<\/strong> and <strong>Traffic Potential<\/strong> filters to a maximum of&nbsp;300<\/li>\n\n\n\n<li>Click Show results<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"944\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-finding-long-tail-keywords-ahrefs.jpg\" alt=\"Finding long-tail keywords in Ahrefs.\" class=\"wp-image-149973\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-finding-long-tail-keywords-ahrefs.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-finding-long-tail-keywords-ahrefs-680x321.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-finding-long-tail-keywords-ahrefs-768x363.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-finding-long-tail-keywords-ahrefs-1536x725.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If you don\u2019t see great results with these settings, set the volume and TP filters a bit higher. I don\u2019t recommend going above a few hundred, though, as the results won\u2019t be long-tails at that&nbsp;stage.<\/div>\n\n\n\n<p>From there, refining your initial keyword list is a good idea. You can do that using the remaining filters inside the&nbsp;tool.&nbsp;<\/p>\n\n\n\n<p>For example, you can use <strong>Keyword Difficulty (KD)<\/strong> to get only low-competition keywords, such&nbsp;as:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-long-tail-keywords-examples-680x375.png\" alt=\"Long-tail keywords examples.\" class=\"wp-image-149975\" width=\"680\" height=\"375\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-long-tail-keywords-examples-680x375.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-long-tail-keywords-examples-768x424.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-long-tail-keywords-examples.png 830w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"><\/figure>\n\n\n\n<p>Or you can use modifier keywords, such as \u201cfor,\u201d to let some niches emerge.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-modifier-word-to-find-long-tail-keywords.png\" alt=\"Using modifier wordsto find specific long-tail keywords.\" class=\"wp-image-149977\" width=\"441\" height=\"413\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-modifier-word-to-find-long-tail-keywords.png 588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-modifier-word-to-find-long-tail-keywords-454x425.png 454w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\"><\/figure>\n\n\n\n<p>Some examples:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-long-tail-keywords-with-modifier-word.png\" alt=\"Long-tail keywords containing modifier words.\" class=\"wp-image-149979\" width=\"415\" height=\"313\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-long-tail-keywords-with-modifier-word.png 830w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-long-tail-keywords-with-modifier-word-563x425.png 563w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-long-tail-keywords-with-modifier-word-768x579.png 768w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\"><\/figure>\n\n\n\n<p>Of course, you can mix and match. Below is a filter that finds long-tail keywords posed as questions with low difficulty and minimum search volumes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"441\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-using-various-filters-for-long-tail-keyword-research.png\" alt=\"Example of using various filters to find long-tail keywords.\" class=\"wp-image-149981\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-using-various-filters-for-long-tail-keyword-research.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-using-various-filters-for-long-tail-keyword-research-680x150.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-using-various-filters-for-long-tail-keyword-research-768x169.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-using-various-filters-for-long-tail-keyword-research-1536x339.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Examples:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-long-tail-keywords-with-low-difficulty-and-minimum-traffic.png\" alt=\"Long-tail keywords with low keyword difficulty and minimum traffic potential.\" class=\"wp-image-149983\" width=\"469\" height=\"395\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-long-tail-keywords-with-low-difficulty-and-minimum-traffic.png 937w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-long-tail-keywords-with-low-difficulty-and-minimum-traffic-504x425.png 504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-long-tail-keywords-with-low-difficulty-and-minimum-traffic-768x648.png 768w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Analyze competitors\u2019 keywords&nbsp;<\/h3>\n\n\n\n<p>You can use a similar process to find good long-tail keywords among your competitors.&nbsp;<\/p>\n\n\n\n<p>For this, use a tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. You&nbsp;can:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter any&nbsp;URL.<\/li>\n\n\n\n<li>Go to the <strong>Organic keywords <\/strong>report.<\/li>\n\n\n\n<li>Set the <strong>Volume<\/strong> to max 300 (<strong>Traffic Potential<\/strong> filter is unavailable here).<\/li>\n\n\n\n<li>Click <strong>Show results.<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"1142\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-using-ahrefs-for-long-tail-keywords-ideas-from-other-websites.png\" alt=\"Using Ahrefs to find long-tail keyword ideas on other websites.\" class=\"wp-image-149985\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-using-ahrefs-for-long-tail-keywords-ideas-from-other-websites.png 1820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-using-ahrefs-for-long-tail-keywords-ideas-from-other-websites-677x425.png 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-using-ahrefs-for-long-tail-keywords-ideas-from-other-websites-768x482.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-using-ahrefs-for-long-tail-keywords-ideas-from-other-websites-1536x964.png 1536w\" sizes=\"auto, (max-width: 1820px) 100vw, 1820px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If you don\u2019t see great results with these settings, set the volume and TP filters a bit higher. I don\u2019t recommend going above a few hundred, though, as the results won\u2019t be long-tails at that&nbsp;stage.<\/div>\n\n\n\n<p>Looking up the popular cooking website loveandlemons.com, we\u2019ll get keywords such&nbsp;as:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-long-tail-keywords-found-on-a-website-ahrefs.png\" alt=\"Long-tail keyword examples sources form another website.\" class=\"wp-image-149987\" width=\"518\" height=\"310\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-long-tail-keywords-found-on-a-website-ahrefs.png 1035w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-long-tail-keywords-found-on-a-website-ahrefs-680x407.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-long-tail-keywords-found-on-a-website-ahrefs-768x460.png 768w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Probably the most important takeaway here is not to target keywords only because they belong to the long-tail or short-tail camp.&nbsp;<\/p>\n\n\n\n<p>Instead, try this four-step process for finding keywords (we use it ourselves at Ahrefs):&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find keywords with search traffic potential<\/li>\n\n\n\n<li>Make sure you create content that aligns with search intent<\/li>\n\n\n\n<li>Make sure the keyword has \u201cbusiness potential\u201d<\/li>\n\n\n\n<li>Make sure you can rank for the keyword<\/li>\n<\/ol>\n\n\n\n<p>Read all about the process in <a href=\"https:\/\/ahrefs.com\/blog\/how-to-choose-keywords-for-seo\/\">How to Choose the Right Keywords for SEO<\/a>.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic.&nbsp; So should you follow suit and prioritize long-tail keywords at<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":149989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[412],"class_list":["post-149949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Long-tail vs. Short-tail Keywords: What&#039;s the Difference?<\/title>\n<meta name=\"description\" content=\"Long-tail keywords are not so popular among searchers but very popular among SEOs. 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