{"id":149518,"date":"2022-11-25T01:00:00","date_gmt":"2022-11-25T06:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=149518"},"modified":"2025-10-08T09:58:55","modified_gmt":"2025-10-08T14:58:55","slug":"haro-link-building","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/haro-link-building\/","title":{"rendered":"How to Use HARO (And Alternatives) to Get Killer Mentions and Backlinks"},"content":{"rendered":"<div class=\"intro-txt\"> HARO link building is seeing a revival, with good reason.&nbsp;<\/div>\n<p>Innovations in AI search mean unlinked brand mentions directly contribute to SEO visibility in search engines and LLM responses.<\/p>\n<p>Journalist outreach (through <a href=\"https:\/\/www.helpareporter.com\/\">Help A Reporter Out<\/a> and similar platforms) is one of the best ways to get your brand mentioned on authoritative sites.<\/p>\n<p>It\u2019s perfect timing since HARO is back again, restored to its former glory.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"655\" class=\"wp-image-189430\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-1.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-1.png 837w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-1-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-1-768x601.png 768w\" sizes=\"auto, (max-width: 837px) 100vw, 837px\"><\/p>\n<p>Responses have been cleaned up, spam has been cut, and it\u2019s a solid way to <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">earn high-quality links<\/a> and mentions.<\/p>\n<p>Here\u2019s your blueprint for maximizing your journalist outreach efforts to earn links and mentions using HARO (and alternative platforms).<\/p>\n<h2><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> How does getting links and mentions on HARO&nbsp;work?&nbsp;<\/div><\/div><\/h2>\n<p>The HARO link building model is simple:<\/p>\n<ul>\n<li>A journalist puts out a callout (often with a tight deadline) for an expert quote or opinion.<\/li>\n<li>You, or your client, reply with a helpful, relevant answer.<\/li>\n<li>If selected, your contribution is included in the article, with a brand mention and often a backlink.<\/li>\n<\/ul>\n<p>Here\u2019s an example of a journalist callout for a lifestyle magazine:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"605\" class=\"wp-image-189431\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-2.png 1050w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-2-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-2-768x443.png 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\"><\/p>\n<p>The win for your brand is in getting links and\/or mentions from authoritative publications.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Why Brand Mentions Matter (Even Without a&nbsp;Link)<\/div><div class=\"recommendation-content\"> Brand mentions (your name or company being cited in trusted sources) help search engines and AI systems understand your authority.\n<p>Even when unlinked, they act as signals of credibility. Google has long used brand mentions to inform <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)<\/a>, and LLMs are trained on content where your name shows&nbsp;up.<\/p>\n<p>The more often you\u2019re mentioned in quality contexts, the more likely you are to be surfaced in search and AI-generated answers.&nbsp;<\/p><\/div><\/div>\n<p>To validate if a website is authoritative (and worth getting a link or mention from), you can check the authority in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>. Look for the Domain Rating metric. It\u2019s a 100-point score indicating a website\u2019s online authority<span style=\"font-weight: 400;\">, and t<\/span><span style=\"font-weight: 400;\">he higher the rating, the more authoritative the website is.<br>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also worth checking out whether the publication gets traffic from search engines and earns backlinks naturally.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-191847\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-04-at-12.23.04-am.png\" alt width=\"1112\" height=\"382\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-04-at-12.23.04-am.png 1112w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-04-at-12.23.04-am-680x234.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-04-at-12.23.04-am-768x264.png 768w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\"><\/p>\n<p><span style=\"font-weight: 400;\">So for this example, the metrics look great, with high authority and a large amount of organic traffic.&nbsp;<\/span><span style=\"font-weight: 400;\">But we also want to take a look at the site\u2019s backlink profile. Avoid any sites that mainly get <\/span><a href=\"https:\/\/ahrefs.com\/blog\/bad-links\/\"><span style=\"font-weight: 400;\">bad links<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check this in the Backlinks report in <\/span><span style=\"font-weight: 400;\">Site Explorer:<br>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-191848\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-09-at-1.52.25-am.png\" alt width=\"1202\" height=\"542\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-09-at-1.52.25-am.png 1202w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-09-at-1.52.25-am-680x307.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-09-at-1.52.25-am-768x346.png 768w\" sizes=\"auto, (max-width: 1202px) 100vw, 1202px\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, head over to the site and check out some of the most recent posts. Make sure the content is high quality and offers value to the reader.<\/span><\/p>\n<h3><a id=\"post-189429-_80v51pdxb9gh\"><\/a>But, hang on\u2026 isn\u2019t HARO&nbsp;dead?<\/h3>\n<p>Not quite. <a href=\"https:\/\/www.contentellect.com\/what-is-haro-the-ultimate-guide\/\">HARO went through a few ownership changes<\/a>. While owned by Cision, the platform was redesigned, which led to glitches, complicated UI, AI-generated spam, and a big drop in trust from both journalists and sources.<\/p>\n<p>For a while, it seemed unusable until it was <a href=\"https:\/\/ahrefs.com\/blog\/rip-haro\/\">eventually shut down<\/a>. But things have changed.<\/p>\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/featuredcom-acquires-help-a-reporter-out-haro-from-cision-302428717.html\">Featured.com acquired the platform<\/a> and have since overhauled it, focusing on reducing spam, filtering out low-quality AI replies, and restoring trust in the journalist\u2013source relationship.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>We acquired and revived HARO to bring it back to what made it great in the first place. For years, HARO was a trusted resource for both journalists and sources, and we saw real value in restoring that. The response to its return has been incredible.<\/p>\n<p>That said, we\u2019ve also listened closely to journalists who voiced concerns about declining quality and trust in the platform. Every feature we\u2019re building now is focused on solving those issues \u2014 from improving source verification to enhancing the overall experience for journalists. Our goal is simple: to make HARO the most trusted place for journalists to find credible, high-quality sources again. And so far, we\u2019re on the right&nbsp;track.&nbsp;<\/p><\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Brett Farmiloe\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Brett-Farmiloe.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Brett Farmiloe,<\/span> <span class=\"quote-author-job\">Founder &amp; CEO <a href=\"https:\/\/featured.com\/\" target=\"_blank\">Featured.com<\/a><\/span><\/div><\/div><\/blockquote>\n<p>I received 690 callouts from journalists and writers in the last three weeks of testing it. Brett also shared that every minute, a journalist connects with a verified HARO source.<\/p>\n<p>The opportunity this offers brands is worthwhile for those who lean into connecting with journalists in a genuine, authentic way.<\/p>\n<h2><a id=\"post-189429-_dxlgo0jgwvdh\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> How to succeed with HARO link building&nbsp;<\/div><\/div><\/h2>\n<p>Many members of the Ahrefs marketing team have used HARO over the years with varying degrees of success. Lately, our team has put out a number of callouts on similar platforms so we could quote experts in our content. Here\u2019s an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1235\" height=\"646\" class=\"wp-image-189433\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-4.png 1235w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-4-680x356.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-4-768x402.png 768w\" sizes=\"auto, (max-width: 1235px) 100vw, 1235px\"><\/p>\n<p>Most of the time, the responses we get back are lacklustre at best, completely irrelevant or AI-generated spam, at&nbsp;worst.<\/p>\n<p>Here are our top tips on how you can succeed when pitching to writers and journalists for a link or mention.<\/p>\n<h3><a id=\"post-189429-_cvffn3gxrsxl\"><\/a>1. Show, don\u2019t tell (and definitely don\u2019t explain an obvious concept)<\/h3>\n<p>I classed 68% of the responses I received to the above callout as a waste of time. But here\u2019s the&nbsp;thing:<\/p>\n<ul>\n<li>61.7% of these responses were relevant to the&nbsp;topic<\/li>\n<li>46.8% were from relevant experts<\/li>\n<li>36% provided some data or statistics like I asked&nbsp;for<\/li>\n<\/ul>\n<p>I considered them a waste of time because none offered anything I could use in an article. Either they were completely irrelevant:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"770\" class=\"wp-image-189434\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-5.png 950w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-5-524x425.png 524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-5-768x622.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\"><\/p>\n<p>Or, there was a lot of over-explaining and conjecture going on. Instead of offering me unique information to enhance my angle, they explained how Google works as though I weren\u2019t already in the industry.<\/p>\n<p>Here\u2019s an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1382\" height=\"389\" class=\"wp-image-189435\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-6.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-6.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-6-680x191.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-6-768x216.png 768w\" sizes=\"auto, (max-width: 1382px) 100vw, 1382px\"><\/p>\n<p>In other words, they did a lot of telling and over-explaining. Most of those replies provided info I could find in AI Overviews in 30 seconds.<\/p>\n<p>So instead of telling a journalist \u201cwhat\u201d the topic is, show them evidence that speaks to \u201chow\u201d or \u201cwhy\u201d something is going on. Something they cannot find on Google easily. Keep it brief and get to the point&nbsp;asap.<\/p>\n<h3><a id=\"post-189429-_j2t4j6z1kcfo\"><\/a>2. Avoid \u201cTrust me, bro\u201d type of language<\/h3>\n<p>Many responses I received had phrases like \u201cI\u2019ve personally seen\u2026\u201d or \u201cI witnessed firsthand\u2026\u201d<\/p>\n<p>If you can back up your claim, there\u2019s nothing wrong with using this language. Otherwise, this is what it comes across as:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"534\" height=\"467\" class=\"wp-image-189436\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-7.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-7.jpg 534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-7-486x425.jpg 486w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\"><\/p>\n<p>Keep in mind, journalists and writers are using these platforms to crowdsource their research. What they need are valid sources they can easily fact-check and use to back up their claims.<\/p>\n<p>Also, saying you\u2019ve witnessed something everyone else has too decreases your chances of getting mentioned. For instance, for my callout, many responses said something like:<\/p>\n<blockquote class=\"null\"><div class=\"quote-content\"> \u201cI\u2019ve witnessed firsthand how AI transforms industries, including search.\u201d&nbsp;<\/div><\/blockquote>\n<p>Everyone\u2019s witnessed this. This perspective is stating the obvious and is not worth quoting in an article.<\/p>\n<h3><a id=\"post-189429-_k5smsiuijx4a\"><\/a>3. Don\u2019t share an opinion unless asked&nbsp;to<\/h3>\n<p>Over 80% of the responses I received contained an opinion, a small personal anecdote, or a conjecture.<\/p>\n<p>However, I specifically mentioned that I was seeking rigorous data. All the responses that just shared their 2c without backing it up in a tangible way were ignored because it wasn\u2019t what I needed or requested.<\/p>\n<p>This is because opinions are hard to validate. If a writer is working on a post that requires credible citations and sources, there\u2019s no chance you\u2019ll get quoted unless you provide what they&nbsp;need.<\/p>\n<h3><a id=\"post-189429-_7hotlnofcfcq\"><\/a>4. Don\u2019t make a writer follow up unnecessarily<\/h3>\n<p>The most frustrating (and often useless) responses a writer receives from a callout look like \u201cI\u2019m interested to talk with you, please book a meeting.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"498\" class=\"wp-image-189437\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-8.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-8.jpg 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-8-408x425.jpg 408w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\"><\/p>\n<p>Follow-ups are time-consuming, and sources are often fickle. Unless you\u2019re super famous or work for a major brand, no one\u2019s booking a time to talk with you before you\u2019ve validated that&nbsp;you:<\/p>\n<ol>\n<li>Are a credible source<\/li>\n<li>Have the information they&nbsp;need<\/li>\n<li>Won\u2019t waste their&nbsp;time<\/li>\n<\/ol>\n<p>But if you\u2019ve provided all of this in a timely manner, and the writer reaches out, following up quickly increases your chances of being mentioned:<br>\n<\/p><blockquote class=\"big\"><div class=\"quote-content\">\n<p>Things that helped when I was doing outreach through HARO include:<\/p>\n<ul>\n<li>Speed to response<\/li>\n<li>Evident experience<\/li>\n<li>Offering answers to follow-ups. This was a surprisingly big booster for&nbsp;me.<\/li>\n<\/ul>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Sam Oh\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/08\/Sam-Oh.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Sam Oh,<\/span> <span class=\"quote-author-job\">VP of Marketing,  <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n<h3><a id=\"post-189429-_7dwnhl99znyi\"><\/a>5. Avoid sweeping generalizations<\/h3>\n<p>Following the theme of information that\u2019s hard to quote, generalizations are near the top of that list,&nbsp;too.<\/p>\n<p>For example, here are some generalizations in responses I received:<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\"> <\/div><div class=\"recommendation-content\">\n<blockquote class=\"null\"><div class=\"quote-content\">\n<p>\u201cMost people don\u2019t click to the source of an AI response.\u201d<\/p>\n<p>\u201cMost people assume if something shows up in a search, it must be vetted.\u201d<\/p>\n<p>\u201cMany news and content companies will go out of business.\u201d<\/p>\n<\/div><\/blockquote>\n<\/div><\/div>\n<p>If you want a journalist to quote you saying something like this, you absolutely must be able to back it up. Without evidence proving this statement, it becomes an ignorable piece of fluff that is better left unsaid.<\/p>\n<h3><a id=\"post-189429-_bit5o6l634do\"><\/a>6. Give journalists a punchy, quotable soundbite<\/h3>\n<p>The best responses I received (only a couple out of 47) stood out because they didn\u2019t say the same thing as everyone else. They led with a unique idea or soundbite that would make me sound smart by quoting it.<\/p>\n<p>It\u2019s the difference between starting with:<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\"> <\/div><div class=\"recommendation-content\">\n<blockquote class=\"null\"><div class=\"quote-content\">\n<p>\u201cSearch technology like Google\u2019s SGE and AI-powered chat-style answers from Bing are dramatically changing the user experience of search results.\u201d<\/p>\n<\/div><\/blockquote>\n<\/div><\/div>\n<p>Compared to starting with:<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\"> <\/div><div class=\"recommendation-content\">\n<blockquote class=\"null\"><div class=\"quote-content\">\n<p>\u201cAI changed search from question-and-answer to prediction-and-summary.\u201d<\/p>\n<\/div><\/blockquote>\n<\/div><\/div>\n<p>The second option is quotable, it\u2019s catchy, and it creates a curiosity gap, leading a reader to ask questions internally and to keep reading to find answers.<\/p>\n<p>This particular response also closed with another quotable little gem:<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\"> <\/div><div class=\"recommendation-content\">\n<blockquote class=\"null\"><div class=\"quote-content\">\n<p>\u201cSearch did not get dumber. It just got faster than its own quality control. And that changes the rules for everyone trying to stay visible.\u201d<\/p>\n<\/div><\/blockquote>\n<\/div><\/div>\n<p>Yeah, yeah, I know it\u2019s an opinion I didn\u2019t ask for in my callout. But it\u2019s sandwiching insights from an AI engineer that were fairly interesting. This opinion was just a cherry on top that left a bigger impression than most other replies.<\/p>\n<h3><a id=\"post-189429-_1d53izt7v3\"><\/a>7. Give the journalist what they&nbsp;want<\/h3>\n<p>This point should not feel new to you. It\u2019s the cardinal rule of doing good&nbsp;SEO.<\/p>\n<p>Funnily enough, the rules are the same for how to give a writer or journalist what they want versus how you do the same for searchers:<\/p>\n<ul>\n<li>Understand their intent<\/li>\n<li>Provide genuinely helpful content<\/li>\n<li>Showcase your <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">EEAT to build&nbsp;trust<\/a><\/li>\n<li>Get to the damn point (no one\u2019s reading your essay of a&nbsp;reply)<\/li>\n<li>Eliminate all fluff and conjecture<\/li>\n<li>Cite and verify your stats and sources<\/li>\n<li>Consider the user experience of your response<\/li>\n<\/ul>\n<p>This last one in particular can be the difference between your response getting read or ignored. For example, check out this 900-word wall-of-text response:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1053\" height=\"796\" class=\"wp-image-189438\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-9.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-9.jpg 1053w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-9-562x425.jpg 562w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-9-768x581.jpg 768w\" sizes=\"auto, (max-width: 1053px) 100vw, 1053px\"><\/p>\n<p>Keep in mind that journalists are reading responses in their email inbox. Imagine trying to get through this on your phone on the way to&nbsp;work.<\/p>\n<p>Sure, there are some useful bits of info here, but it is hard work getting through it, verifying all the sources, and filtering out what\u2019s irrelevant. Journalists on a tight deadline will skim this and put it in the \u201cwaste of time\u201d or \u201ctoo hard\u201d basket if they don\u2019t spot information relevant to their needs within 3 seconds.<\/p>\n<p>Understanding the journalist\u2019s intent is another thing you shouldn\u2019t take lightly. Only 4% of the responses I received understood what I needed, like:<\/p>\n<ul>\n<li>Examples I hadn\u2019t already found online<\/li>\n<li>Statistics or stories AI can\u2019t generate<\/li>\n<li>Ways to enhance my existing knowledge of the&nbsp;topic<\/li>\n<li>Angles and perspectives that create a curiosity gap<\/li>\n<li>Links to valid sources so I could focus more on writing<\/li>\n<\/ul>\n<p>When I asked HARO\u2019s CEO, Brett Farmiloe, if he had insider tips from journalists about the pitches they love, here\u2019s what he responded with:<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\"> <\/div><div class=\"recommendation-content\">\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>I ran an SEO agency for 10 years\u2014I get it. You\u2019ve got clients to deliver for, deadlines looming, and pressure to show results. But HARO isn\u2019t about you. It\u2019s about helping a reporter out\u2014and that starts with putting yourself in their&nbsp;shoes.<\/p>\n<p>Many journalists are juggling multiple stories in a day. Writing is just one of several income streams, and their inbox is overflowing. What they need is simple: a verified, credible source. Not content ideas. Not \u201chelpful\u201d resource pages. Not stats they didn\u2019t ask for. Just a clear, qualified source who can answer their question directly.<\/p>\n<p>So here\u2019s the insider tip: lead with your credentials. Include verifiable links (LinkedIn, company site, media mentions) so the journalist can vet you quickly. If you are the source\u2014or know someone who is\u2014make that unmistakably clear, and make their job easier. That\u2019s what earns trust. And that\u2019s what leads to coverage.\u201d<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Brett Farmiloe\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Brett-Farmiloe.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Brett Farmiloe,<\/span> <span class=\"quote-author-job\">Founder &amp; CEO <a href=\"https:\/\/featured.com\/\" target=\"_blank\">Featured.com<\/a><\/span><\/div><\/div><\/blockquote>\n<\/div><\/div>\n<p>Which brings us to the next&nbsp;point.<\/p>\n<h3><a id=\"post-189429-_naxojvjjmre6\"><\/a>8. Establish why your expertise is relevant and authoritative<\/h3>\n<p>Lead with one or two clear sentences that tell the journalist why you\u2019re a credible source.<\/p>\n<p>If your company is relevant or widely known, mention it. Otherwise, skip the name-drop if it has no connection to the topic. For instance, here\u2019s the opening line of one of the pitches I felt was not aligned with the&nbsp;topic:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"95\" class=\"wp-image-189439\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-10.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-10.png 780w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-10-680x83.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-10-768x94.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\"><\/p>\n<p>It\u2019s ok if your company isn\u2019t exactly what the writer requested. If that\u2019s the case, lead with what\u2019s relevant so they don\u2019t dismiss the rest of your response.<\/p>\n<p>That could be your job title. For instance, \u201cIP lawyer\u201d is relevant to my callout. \u201cVP of Sales\u201d is&nbsp;not.<\/p>\n<p>Or lastly, lean on your years of experience in the industry. If you can\u2019t summarize your credibility and relevance in one sentence using one of these three elements, take a moment to really consider if it\u2019s the right callout to respond to.<\/p>\n<p>For example, here\u2019s a pitch I loved that seems counterintuitive or irrelevant at&nbsp;first:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1216\" height=\"1010\" class=\"wp-image-189440\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-11.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-11.jpg 1216w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-11-512x425.jpg 512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-11-768x638.jpg 768w\" sizes=\"auto, (max-width: 1216px) 100vw, 1216px\"><\/p>\n<p>At first, I read up until \u201cNGOs\u201d and skipped the rest of the intro because enough credibility was established that I then wanted to see where the relevance was.<\/p>\n<p>The three dot points then captured my attention because I felt a curiosity gap. This expert could provide credible, insights from a unique lens I hadn\u2019t yet thought of, and they did a great job connecting a seemingly irrelevant profession to my&nbsp;topic.<\/p>\n<p>This is an example of a great response, despite the high chance it was generated or summarized by AI. It echoes the experiences of others on our&nbsp;team:<\/p>\n<blockquote class=\"big\"><div class=\"quote-content\"> The most success I\u2019ve had was representing a client with an impressive niche background who was well known in the industry.\n<p>Similar story when I tried it for myself too. I\u2019d say what works is to be somewhat well-known, have an impressive background, job title, or work for a known company. It can often be a popularity contest.&nbsp;<\/p><\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Patrick Stox\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/patrick-stox.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Patrick Stox,<\/span> <span class=\"quote-author-job\">Product Advisor, Technical SEO, and Brand Ambassador <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n<h2><a id=\"post-189429-_svz294t8zg4w\"><\/a>Anatomy of a perfect HARO&nbsp;pitch<\/h2>\n<p>Putting all of the above together, here\u2019s an example of what a great HARO pitch includes:<\/p>\n<ul>\n<li>Open with a sentence or two establishing your credibility<\/li>\n<li>Provide short, skimmable insights answering exactly what the journalist asked&nbsp;for<\/li>\n<li>Include quotable one-liners or interesting thought leadership that resonates<\/li>\n<li>Close with a brief bio, a headshot, and any other info establishing your authority<\/li>\n<li>Add your contact details so that the journalist can follow up if they have questions<\/li>\n<\/ul>\n<p>But the truth is, you can break these rules and still deliver a winning pitch.<\/p>\n<p>What matters more than the format of your pitch is how helpful and relevant it is to the journalist who submitted the callout.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\"> <\/div><div class=\"recommendation-content\">\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>Success with HARO comes down to the HARO acronym itself: be Helpful, Authentic, Relevant, and On&nbsp;Time.<\/p>\n<p>First, be helpful. HARO isn\u2019t a numbers game. If your response doesn\u2019t truly add value to the journalist\u2019s story, don\u2019t send it. The best-performing sources focus on quality over quantity.<\/p>\n<p>Second, be authentic. Journalists\u2014and HARO\u2014can tell when a pitch is AI-generated. What they want is real expertise and earned experience. Share insights that only you can provide.<\/p>\n<p>Third, be relevant. Journalists include detailed prompts for a reason. If your pitch doesn\u2019t directly address their request, it can be flagged as off-topic. We monitor those reports and take them seriously.<\/p>\n<p>Finally, be on time. Journalists often work on tight deadlines. The earlier you respond, the better your chances of being included.<\/p>\n<p>That\u2019s the formula. Helpful. Authentic. Relevant. On time. It&nbsp;works.<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Brett Farmiloe\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Brett-Farmiloe.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Brett Farmiloe,<\/span> <span class=\"quote-author-job\">CEO <a href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\">HARO<\/a><\/span><\/div><\/div><\/blockquote>\n<\/div><\/div>\n<p>You can use <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs\u2019 Brand Radar<\/a> to conduct light research and tailor your pitches to each publication.<\/p>\n<p>Enter the website of the publication you want to be featured in. Then enter your main topic to see what content has already been published about the&nbsp;topic:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"1255\" class=\"wp-image-189441\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-12.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-12.jpg 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-12-478x425.jpg 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-12-768x683.jpg 768w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\"><\/p>\n<p>Open up the posts to see how experts like you were featured in the article. What type of quote or information did they provide that strengthened the&nbsp;piece?<\/p>\n<p>Use these insights to tailor your pitch to the journalist whose callout you\u2019re responding to.<\/p>\n<p>Doing your homework pays off. Before you pitch, read past articles from the journalist and take note of the types of quotes they tend to use. Doing this will increase your likelihood of getting quoted.<\/p>\n<p>Another way you can improve your chances is by responding to callouts on other platforms similar to&nbsp;HARO.<\/p>\n<h2><a id=\"post-189429-_dg1nxxtvptse\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> HARO alternatives worth checking out&nbsp;<\/div><\/div><\/h2>\n<p>To find out which HARO alternatives are being used (and trusted), our team surveyed professionals to vote for their top three HARO alternatives. Here are the winners:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1760\" class=\"wp-image-189442\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-13.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-13.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-13-386x425.png 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-13-768x845.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-13-1396x1536.png 1396w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> The survey on HARO ran for a week and received 101 votes. Respondents could vote for their top three HARO alternatives.&nbsp;<\/div>\n<p><span style=\"font-weight: 400;\">The team from <\/span><a href=\"https:\/\/jollyseo.com\/\"><span style=\"font-weight: 400;\">Jolly SEO<\/span><\/a><span style=\"font-weight: 400;\"> was also kind enough to share some internal data with us based on the thousands of pitches they\u2019ve sent this year. Here are the platforms they\u2019ve found most success with, how long it takes to see a link go live after pitching and the average word length of successful pitches:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-191849\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/2025-YTD-Placement-Data-1.png\" alt=\"Jolly SEO's year to date placement data from their HARO outreach efforts.\" width=\"1052\" height=\"628\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/2025-YTD-Placement-Data-1.png 1052w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/2025-YTD-Placement-Data-1-680x406.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/10\/2025-YTD-Placement-Data-1-768x458.png 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\"><\/p>\n<p><span style=\"font-weight: 400;\">You can also try out the following platforms to find the best fit in your industry.<\/span><\/p>\n<h3><a id=\"post-189429-_jsbmire10xhr\"><\/a>1. <a href=\"https:\/\/helpab2bwriter.com\/\">Help a B2B Writer<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2291\" height=\"715\" class=\"wp-image-189443\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-14.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-14.png 2291w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-14-680x212.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-14-768x240.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-14-1536x479.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-14-2048x639.png 2048w\" sizes=\"auto, (max-width: 2291px) 100vw, 2291px\"><\/p>\n<p>Price: Free.<\/p>\n<p>Help a B2B Writer was the #1 alternative platform respondents recommended. In the survey, it got 22% of the&nbsp;vote.<\/p>\n<p>Help a B2B Writer is a platform run by <a href=\"https:\/\/www.superpath.co\/\">Superpath<\/a> that is similar to HARO but focused on connecting business-to-business (B2B) journalists with industry experts and sources for their stories.<\/p>\n<h3><a id=\"post-189429-_6ph15j13qcwi\"><\/a>2. <a href=\"https:\/\/featured.com\/\">Featured<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2328\" height=\"1019\" class=\"wp-image-189444\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-15.jpeg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-15.jpeg 2328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-15-680x298.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-15-768x336.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-15-1536x672.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-15-2048x896.jpeg 2048w\" sizes=\"auto, (max-width: 2328px) 100vw, 2328px\"><\/p>\n<p>Price: Free and paid plans. Paid plans start at $99 per&nbsp;month.<\/p>\n<p>Coming in joint second place, Featured was popular, scoring 18% of the&nbsp;vote.<\/p>\n<p>Featured.com owns and operates HARO, and together, the two platforms form a powerful ecosystem for connecting journalists with expert sources.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>While HARO operates as a daily email newsletter, Featured is a modern platform designed to streamline the pitching experience.<\/p>\n<p>HARO helps reporters. Featured helps sources get featured. And together, they work hand-in-hand to bring credibility, speed, and trust back to the media sourcing process.&nbsp;<\/p><\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Brett Farmiloe\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Brett-Farmiloe.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Brett Farmiloe,<\/span> <span class=\"quote-author-job\">Founder &amp; CEO <a href=\"https:\/\/featured.com\/\" target=\"_blank\">Featured.com<\/a><\/span><\/div><\/div><\/blockquote>\n<h3><a id=\"post-189429-_pvd3dx3mk6ty\"><\/a>3. <a href=\"https:\/\/www.qwoted.com\/\">Qwoted<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2356\" height=\"675\" class=\"wp-image-189445\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-16.jpeg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-16.jpeg 2356w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-16-680x195.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-16-768x220.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-16-1536x440.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-16-2048x587.jpeg 2048w\" sizes=\"auto, (max-width: 2356px) 100vw, 2356px\"><\/p>\n<p>Price: Free and paid&nbsp;plans.<\/p>\n<p>Qwoted is another platform that I\u2019ve heard talked about a lot. It came in joint second place, scoring 18% of the&nbsp;vote.<\/p>\n<p>Qwoted matches journalists with expert sources, allowing them to collaborate on creating high-quality content. It streamlines the process of finding and connecting with relevant sources.<\/p>\n<h3><a id=\"post-189429-_bdi2ohy7rxrr\"><\/a>4. <a href=\"https:\/\/www.sourcebottle.com\/\">SourceBottle<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"687\" class=\"wp-image-189446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-17.jpeg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-17.jpeg 1672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-17-680x279.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-17-768x316.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-17-1536x631.jpeg 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><\/p>\n<p>Price: Free and paid plans. Paid plans start at $5.95 per&nbsp;month.<\/p>\n<p>SourceBottle is an online platform that connects journalists, bloggers, and media professionals with expert sources. It allows experts to pitch their ideas and insights to journalists looking for story sources. It scored 9% of the vote in our survey.<\/p>\n<h3><a id=\"post-189429-_v69d58tkubwi\"><\/a>5. <a href=\"https:\/\/profnet.prnewswire.com\/profnethome\/what-is-profnet.aspx\">ProfNet<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1975\" height=\"920\" class=\"wp-image-189447\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-18.jpeg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-18.jpeg 1975w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-18-680x317.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-18-768x358.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-18-1536x716.jpeg 1536w\" sizes=\"auto, (max-width: 1975px) 100vw, 1975px\"><\/p>\n<p>Price: Paid&nbsp;plans.<\/p>\n<p>ProfNet connects journalists to expert sources. It helps journalists find knowledgeable sources for their articles, interviews, and other media content. It helps subject matter experts gain media exposure and share their expertise. It scored 5% of the vote in our survey.<\/p>\n<h3><a id=\"post-189429-_xfkg4cby814\"><\/a>6. <a href=\"https:\/\/justreachout.io\/\">JustReachOut<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2264\" height=\"703\" class=\"wp-image-189448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-19.jpeg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-19.jpeg 2264w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-19-680x211.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-19-768x238.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-19-1536x477.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-19-2048x636.jpeg 2048w\" sizes=\"auto, (max-width: 2264px) 100vw, 2264px\"><\/p>\n<p>Price: 7-day free trial and paid plans. Paid plans start at $147 per&nbsp;month.<\/p>\n<p>JustReachOut is a PR and influencer outreach platform that helps businesses find and connect with relevant journalists and influencers. It provides tools for personalized outreach and relationship management. It scored 3% of the vote in our survey.<\/p>\n<h3><a id=\"post-189429-_3v6ibsyc5l2i\"><\/a>7. <a href=\"https:\/\/onepitch.co\/\">OnePitch<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1286\" height=\"623\" class=\"wp-image-189449\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-20.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-20.png 1286w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-20-680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-20-768x372.png 768w\" sizes=\"auto, (max-width: 1286px) 100vw, 1286px\"><\/p>\n<p>Price: 14-day free trial and paid plans. Paid plans start at $50 per&nbsp;month.<\/p>\n<p>OnePitch is a platform that simplifies the process of pitching story ideas to journalists. Businesses and PR professionals can create and send targeted pitches to relevant media outlets. In the survey, it scored 3% of the&nbsp;vote.<\/p>\n<h3><a id=\"post-189429-_qgououd01wlc\"><\/a>8. <a href=\"https:\/\/pitchrate.com\/wphome\/\">PitchRate<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2388\" height=\"1139\" class=\"wp-image-189450\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-21.jpeg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-21.jpeg 2388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-21-680x324.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-21-768x366.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-21-1536x733.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-21-2048x977.jpeg 2048w\" sizes=\"auto, (max-width: 2388px) 100vw, 2388px\"><\/p>\n<p>Price: Free.<\/p>\n<p>PitchRate is a free PR tool that connects journalists and highly rated experts. It is helpful for subject matter experts looking for free PR leads, media coverage, publicity, or journalists looking for credible sources. In the survey, it scored 1% of the&nbsp;vote.<\/p>\n<h3><a id=\"post-189429-_5i2m4694fbl6\"><\/a>9. <a href=\"https:\/\/responsesource.com\/\">ResponseSource<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2349\" height=\"1156\" class=\"wp-image-189451\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-22.jpeg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-22.jpeg 2349w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-22-680x335.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-22-768x378.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-22-1536x756.jpeg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-22-2048x1008.jpeg 2048w\" sizes=\"auto, (max-width: 2349px) 100vw, 2349px\"><\/p>\n<p>Price: Free and paid plans. Paid plans start at ~$105 per&nbsp;month.<\/p>\n<p>A UK service that connects media professionals with expert sources, press releases, and PR contacts. It scored 1% of the vote in the survey.<\/p>\n<h3><a id=\"post-189429-_l83vq3vs5trp\"><\/a>10. <a href=\"https:\/\/councils.forbes.com\/\">Forbes Councils<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2026\" height=\"607\" class=\"wp-image-189452\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-23.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-23.png 2026w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-23-680x204.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-23-768x230.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-23-1536x460.png 1536w\" sizes=\"auto, (max-width: 2026px) 100vw, 2026px\"><\/p>\n<p>Price: Invitation-only platform.<\/p>\n<p>Forbes Councils is an invitation-only community for executives and entrepreneurs. Members can contribute expert insights and thought leadership content to Forbes.com and gain media exposure. It scored 1% of the vote in the survey.<\/p>\n<h3><a id=\"post-189429-_aaj979pd2mya\"><\/a>11. <a href=\"https:\/\/sourceofsources.com\/\">Source of Sources<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"581\" class=\"wp-image-189453\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-24.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-24.png 852w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-24-623x425.png 623w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-189429-24-768x524.png 768w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\"><\/p>\n<p>Price: Free.<\/p>\n<p>Yes, you read that&nbsp;right.<\/p>\n<p>Source of Sources was created by <a href=\"https:\/\/www.linkedin.com\/in\/petershankman?trk=public_post_feed-actor-name\">Peter Shankman<\/a>, the original creator of HARO, who said the platform will <a href=\"https:\/\/www.linkedin.com\/posts\/petershankman_home-help-every-reporter-out-activity-7186355459509878784-SAVU\">always be free<\/a>. It scored 1% of the vote in our survey.<\/p>\n<p>Peter set up the platform after receiving over 2,000 emails asking him to build a new version of&nbsp;HARO.<\/p>\n<h2><a id=\"post-189429-_pghhhsmsw6gn\"><\/a>Final thoughts<\/h2>\n<p>SEO is undergoing a shake-up as AI-powered search becomes the new norm. However, where links were a dominant ranking signal, this has expanded to include brand mentions.<\/p>\n<p>Whether it\u2019s Google or ChatGPT surfacing answers, your visibility now depends on how often and where your brand is mentioned as a trusted source.<\/p>\n<p>When done right, HARO link building can be an effective way to earn more authoritative mentions.<\/p>\n<p>It\u2019s a strategic arm of your digital PR for the future of search. One that helps you earn trust, build authority, and show up when it counts.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovations in AI search mean unlinked brand mentions directly contribute to SEO visibility in search engines and LLM responses. Journalist outreach (through Help A Reporter Out and similar platforms) is one of the best ways to get your brand mentioned<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":149566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335,76],"tags":[],"coauthors":[458],"class_list":["post-149518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use HARO (And Alternatives) to Get Killer Mentions and Backlinks<\/title>\n<meta name=\"description\" content=\"In the AI era, HARO is still excellent for generating high-quality backlinks and branded mentions. Learn how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use HARO (And Alternatives) to Get Killer Mentions and Backlinks\" \/>\n<meta property=\"og:description\" content=\"Get ahead in the fierce HARO competition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-25T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T14:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/fb_how_to_use_HARO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Despina Gavoyannis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Get ahead in the fierce HARO competition.\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/haro-link-building\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\"},\"author\":{\"name\":\"Despina Gavoyannis\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/143d08bacfea1ed0736d76ad138ce704\"},\"headline\":\"How to Use HARO (And Alternatives) to Get Killer Mentions and Backlinks\",\"datePublished\":\"2022-11-25T06:00:00+00:00\",\"dateModified\":\"2025-10-08T14:58:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\"},\"wordCount\":3951,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/haro-link-building\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/fb_how_to_use_HARO.png\",\"articleSection\":[\"General SEO\",\"Link Building\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\",\"name\":\"How to Use HARO (And Alternatives) to Get Killer Mentions and Backlinks\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/haro-link-building\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/haro-link-building\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/fb_how_to_use_HARO.png\",\"datePublished\":\"2022-11-25T06:00:00+00:00\",\"dateModified\":\"2025-10-08T14:58:55+00:00\",\"description\":\"In the AI era, HARO is still excellent for generating high-quality backlinks and branded mentions. 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