{"id":149350,"date":"2022-12-15T02:04:00","date_gmt":"2022-12-15T07:04:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=149350"},"modified":"2024-09-17T06:04:45","modified_gmt":"2024-09-17T11:04:45","slug":"b2b-content-marketing-examples","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/b2b-content-marketing-examples\/","title":{"rendered":"7 Successful B2B Content Marketing Examples You Can Learn&nbsp;From"},"content":{"rendered":"\n<div class=\"intro-txt\">There is no one right way of doing content marketing.<\/div>\n\n\n\n<p>Depending on their goals, resources, target audience, and so on, different companies do content marketing differently.&nbsp;<\/p>\n\n\n\n<p>In this post, we\u2019ll share seven inspiring B2B content marketing examples, why they\u2019ve done well, and how you can replicate their success.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Shopify \u2013 Free tools\" data-section=\"shopify-free-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">1. <a href=\"https:\/\/www.shopify.com\/tools\">Shopify \u2013 Free&nbsp;tools<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Shopify is an e-commerce platform that helps businesses sell online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1336\" height=\"896\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-shopify-free-tools.png\" alt=\"Shopify's free tools\" class=\"wp-image-149365\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-shopify-free-tools.png 1336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-shopify-free-tools-634x425.png 634w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-shopify-free-tools-768x515.png 768w\" sizes=\"auto, (max-width: 1336px) 100vw, 1336px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Key stats<\/h3>\n\n\n\n<p><strong>Number of referring domains:<\/strong> 9,000<\/p>\n\n\n\n<p><strong>Estimated organic traffic:<\/strong> 1,700,000<\/p>\n\n\n\n<p><strong>Number of keywords the tools rank for:<\/strong> 121,000<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-shopify-free-tools-stats.png\" alt=\"Key statistics for Shopify's free tools page, via Ahrefs' Site Explorer\" class=\"wp-image-149367\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-shopify-free-tools-stats.png 1426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-shopify-free-tools-stats-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-shopify-free-tools-stats-768x268.png 768w\" sizes=\"auto, (max-width: 1426px) 100vw, 1426px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What it does&nbsp;well<\/h3>\n\n\n\n<p>When it comes to content marketing, Shopify has gone the whole hog. It\u2019s invested in almost every <a href=\"https:\/\/ahrefs.com\/blog\/types-of-content-marketing\/\">type of content marketing<\/a>: blogs, podcasts, free courses, free guides, and&nbsp;more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1522\" height=\"1116\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-shopify-content.png\" alt=\"The different types of content marketing Shopify has invested in\" class=\"wp-image-149369\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-shopify-content.png 1522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-shopify-content-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-shopify-content-768x563.png 768w\" sizes=\"auto, (max-width: 1522px) 100vw, 1522px\"><\/figure>\n\n\n\n<p>But I want to drill down into one aspect of its content marketing: free tools. Shopify offers over 20 free&nbsp;tools:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1864\" height=\"1210\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-shopify-free-tools.png\" alt=\"A sample of the free tools offered by Shopify\" class=\"wp-image-149371\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-shopify-free-tools.png 1864w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-shopify-free-tools-655x425.png 655w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-shopify-free-tools-768x499.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-shopify-free-tools-1536x997.png 1536w\" sizes=\"auto, (max-width: 1864px) 100vw, 1864px\"><\/figure>\n\n\n\n<p>These tools have two things in common. <strong>First,<\/strong> they solve problems for budding entrepreneurs. For example, you\u2019ll need a business name for your new company. Shopify solves that by offering a free tool to do&nbsp;that:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1532\" height=\"654\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-business-name-generator.png\" alt=\"Shopify's business name generator tool\" class=\"wp-image-149373\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-business-name-generator.png 1532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-business-name-generator-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-business-name-generator-768x328.png 768w\" sizes=\"auto, (max-width: 1532px) 100vw, 1532px\"><\/figure>\n\n\n\n<p>Ahrefs also have a free <a href=\"https:\/\/ahrefs.com\/writing-tools\/business-name-generator\">business name generator<\/a> to help solve this problem.<\/p>\n\n\n\n<p>Second, these queries have thousands of monthly searches on Google. For example, the term \u201cbusiness name generator\u201d gets 81,000 monthly searches in the U.S.:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"722\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-business-name-generator-search-volume.png\" alt=\"Search volume for &quot;business name generator&quot;, via Ahrefs' Keywords Explorer\" class=\"wp-image-149375\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-business-name-generator-search-volume.png 1302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-business-name-generator-search-volume-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-business-name-generator-search-volume-768x426.png 768w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\"><\/figure>\n\n\n\n<p>That\u2019s why its tools page\u2014and each individual tool\u2014is getting hundreds of thousands of search visits:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-business-name-generator-stats.png\" alt=\"Key statistics for Shopify's business name generator tool\" class=\"wp-image-149377\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-business-name-generator-stats.png 1432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-business-name-generator-stats-680x240.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-business-name-generator-stats-768x271.png 768w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to replicate its success<\/h3>\n\n\n\n<p>Tools are content too. Consider creating a free tool if you have the ability or resources. This is especially applicable if you\u2019re a software company.<\/p>\n\n\n\n<p>However, don\u2019t just create <em>any <\/em>free tool. Create those your potential customers are searching for.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find them. You&nbsp;can:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/li>\n\n\n\n<li>Enter one or a few broad keywords related to your industry (e.g., if you have a real estate website, these might be <em>mortgage, rent, <\/em>and <em>down payment<\/em>).<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report.<\/li>\n\n\n\n<li>In the <strong>Include <\/strong>filter, add words like <em>calculator, tool, tools, <\/em>and, <em>checker.<\/em><\/li>\n\n\n\n<li>Choose <strong>Any word <\/strong>and click <strong>Apply.<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1818\" height=\"796\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-matching-terms.png\" alt=\"The Matching terms report with tool-type words filtered, via Ahrefs' Keywords Explorer\" class=\"wp-image-149379\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-matching-terms.png 1818w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-matching-terms-680x298.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-matching-terms-768x336.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-matching-terms-1536x673.png 1536w\" sizes=\"auto, (max-width: 1818px) 100vw, 1818px\"><\/figure>\n\n\n\n<p>Look through the list to see if there are any relevant tools you can create.<\/p>\n\n\n\n<p>Make sure you review the top-ranking results to see if you can \u201cbeat\u201d them. Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What\u2019s good about&nbsp;them?<\/li>\n\n\n\n<li>How could they be improved?<\/li>\n<\/ul>\n\n\n\n<p>When you\u2019ve created your free tool, know that you\u2019ll likely have to acquire links to rank. There are many ways to do this, but the best starting point for tools is to use the Skyscraper Technique.&nbsp;<\/p>\n\n\n\n<p>Read <a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\">this post<\/a> or watch the video below to learn&nbsp;more:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-wpjpjnk-bdm\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-wpjpjnk-bdm\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/wPjPjNK-bDM?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/wPjPjNK-bDM?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Ahrefs \u2013 Blog\" data-section=\"ahrefs-blog\">\n\n\n\n<h2 class=\"wp-block-heading\">2. <a href=\"https:\/\/ahrefs.com\/blog\/\">Ahrefs \u2013&nbsp;Blog<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ahrefs is an all-in-one SEO toolset that allows you to <a href=\"https:\/\/ahrefs.com\/blog\/seo-competitor-analysis\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/competitive-analysis\/\">research your competitors<\/a>, study what your customers are searching for, optimize your website, and&nbsp;more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"971\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-ahrefs-blog-1.png\" alt=\"Ahrefs blog\" class=\"wp-image-149383\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-ahrefs-blog-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-ahrefs-blog-1-680x330.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-ahrefs-blog-1-768x373.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-ahrefs-blog-1-1536x746.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Key stats<\/h3>\n\n\n\n<p><strong>Number of referring domains:<\/strong> 33,400<\/p>\n\n\n\n<p><strong>Estimated organic traffic:<\/strong> 645,000<\/p>\n\n\n\n<p><strong>Number of keywords the blog ranks for:<\/strong> 107,000<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"502\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-ahrefs-blog-stats.png\" alt=\"Key statistics for Ahrefs blog, via Ahrefs' Site Explorer\" class=\"wp-image-149385\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-ahrefs-blog-stats.png 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-ahrefs-blog-stats-680x242.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-ahrefs-blog-stats-768x273.png 768w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What we do&nbsp;well<\/h3>\n\n\n\n<p>Our content strategy is simple. We target topics that&nbsp;have:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Search traffic potential<\/strong> \u2013 Topics that our potential customers are searching for on Google.<\/li>\n\n\n\n<li><strong>Business potential<\/strong> \u2013 Topics where we can pitch our product.<\/li>\n\n\n\n<li><strong>Ranking potential<\/strong> \u2013 Topics where we can rank in the top three with our current resources.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1464\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-keyword-strategies.png\" alt=\"The best keyword strategies prioritize keywords with traffic, business, and ranking potential\" class=\"wp-image-149387\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-keyword-strategies.png 1464w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-keyword-strategies-311x425.png 311w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-keyword-strategies-768x1049.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-keyword-strategies-1125x1536.png 1125w\" sizes=\"auto, (max-width: 1464px) 100vw, 1464px\"><\/figure>\n\n\n\n<p>Doing this consistently allows us to rank high for keywords that are relevant to our customers and pitch our product as the best solution to those problems.&nbsp;<\/p>\n\n\n\n<p>This no-frills SEO content strategy has helped <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/2-ways-to-get-to-%24100m-in-arr-tim-soulo-cmo-ahrefs\/id1604632853?i=1000548951055\">grow our annual recurring revenue (ARR) consistently<\/a> over the&nbsp;years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to replicate our success<\/h3>\n\n\n\n<p>Use the same process in example #1 to find keywords with search traffic potential:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter one or a few broad keywords related to your industry<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n\n\n\n<li>Filter for keywords with <strong>Traffic Potential (TP)<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1116\" height=\"1034\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-matching-terms.png\" alt=\"Matching terms report with Traffic potential filtered, via Ahrefs' Keywords Explorer\" class=\"wp-image-149389\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-matching-terms.png 1116w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-matching-terms-459x425.png 459w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-matching-terms-768x712.png 768w\" sizes=\"auto, (max-width: 1116px) 100vw, 1116px\"><\/figure>\n\n\n\n<p>Eyeball the list and note down all relevant keywords.&nbsp;<\/p>\n\n\n\n<p>From there, you\u2019ll want to assign a \u201cbusiness potential\u201d score to each keyword. Here\u2019s the cheat sheet we use at Ahrefs:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1853\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-business-potential.png\" alt=\"Business potential chart\" class=\"wp-image-149391\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-business-potential.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-business-potential-413x425.png 413w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-business-potential-768x791.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-business-potential-1492x1536.png 1492w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>You\u2019ll also want to give each keyword a \u201cranking potential\u201d score. We can check each keyword\u2019s ranking difficulty by scrolling to the <strong>SERP overview<\/strong> section and analyzing the metrics shown for the current top-ranking pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1862\" height=\"878\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-serp-overview.png\" alt=\"SERP Overview for &quot;how to grind coffee beans&quot;, via Ahrefs' Keywords Explorer\" class=\"wp-image-149393\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-serp-overview.png 1862w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-serp-overview-680x321.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-serp-overview-768x362.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-serp-overview-1536x724.png 1536w\" sizes=\"auto, (max-width: 1862px) 100vw, 1862px\"><\/figure>\n\n\n\n<p>What should you look out for? There are many factors involved in assessing ranking difficulty. But broadly speaking, you\u2019ll want to pay attention to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quantity and quality of backlinks <\/strong>\u2013 Links are a <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>. So the more <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">high-quality backlinks<\/a> the current top-ranking pages have, the harder it\u2019ll be to compete. Check the <strong>Domains <\/strong>column to see how many websites are linking to each top-ranking page. To understand link quality, click on the number in the <strong>Backlinks<\/strong> column and <a href=\"https:\/\/ahrefs.com\/blog\/backlink-audit\/\">review each page\u2019s backlink profile<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Website authority<\/strong> \u2013 You can use a proxy metric like <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/1409408-what-is-domain-rating-dr\">Domain Rating (DR)<\/a> to gauge a site\u2019s authority. If the DR scores of the top-ranking pages are all higher than yours, you may want to prioritize other keywords.<\/li>\n\n\n\n<li><strong>Search intent<\/strong> \u2013 <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">Search intent<\/a> is the <em>why <\/em>behind the query. You\u2019ll want to make sure you\u2019re able to fulfill the search intent for the keywords you want to target.<\/li>\n\n\n\n<li><strong>Content quality<\/strong> \u2013 Can you beat the top-ranking pages on content quality? This is subjective. But if the #1 ranking page reviewed 47 air purifiers for its blog post, can you do the same or&nbsp;more?<\/li>\n<\/ul>\n\n\n\n<p>To go in-depth about how to assess ranking difficulty, I highly recommend <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">reading our keyword difficulty guide<\/a>.<\/p>\n\n\n\n<p>After reviewing the keywords for the four attributes, give them a \u201cranking potential\u201d score:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-ranking-potential.png\" alt=\"How to score a keyword's ranking potential\" class=\"wp-image-149395\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-ranking-potential.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-ranking-potential-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-ranking-potential-768x602.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-ranking-potential-1536x1203.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/seo-content-strategy\/\"><em>How to Create an SEO Content Strategy (Follow the Ahrefs\u2019 Framework)<\/em><\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Slidebean \u2013 YouTube\" data-section=\"slidebean-youtube\">\n\n\n\n<h2 class=\"wp-block-heading\">3. <a href=\"https:\/\/www.youtube.com\/c\/Slidebean\/\">Slidebean \u2013 YouTube<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Slidebean is a pitch deck design platform for startups and small businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1252\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-slidebean-youtube.png\" alt=\"Slidebean's YouTube channel\" class=\"wp-image-149397\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-slidebean-youtube.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-slidebean-youtube-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-slidebean-youtube-768x481.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-slidebean-youtube-1536x962.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Key stats<\/h3>\n\n\n\n<p><strong>Number of YouTube subscribers:<\/strong> 401,000<\/p>\n\n\n\n<p><strong>Total views:<\/strong> 27,325,552<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What it does&nbsp;well<\/h3>\n\n\n\n<p>I reached out to Slidebean\u2019s CEO, <a href=\"https:\/\/twitter.com\/cayahere\">Caya<\/a>, to find out more. From what he told me, the platform\u2019s approach is twofold.<\/p>\n\n\n\n<p>First, it started with a recurring video series known as Startups 101. For this series, it mainly targeted startup-related keywords on YouTube.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"1234\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-startups-101.jpg\" alt=\"Slidebean's playlist for Startups 101\" class=\"wp-image-149399\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-startups-101.jpg 1534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-startups-101-528x425.jpg 528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-startups-101-768x618.jpg 768w\" sizes=\"auto, (max-width: 1534px) 100vw, 1534px\"><\/figure>\n\n\n\n<p>However, it exhausted its list of topics in about a year. This was when it decided to move up the <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\">marketing funnel<\/a> into TOFU-related topics.<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>Since we had found a \u201cYouTube formula,\u201d we decided to apply it to other kinds of content, and one of them was this idea of exploring failed companies. The first one was WeWork, which was just the right bridge between a startup-focused company and a widely known brand. At this stage, the series was called \u201cStartup Forensics.\u201d<\/p>\n\n\n\n<p>However, there were only so many tech startups to explore, so we quickly opened that up to \u201cCompany Forensics\u201d to broaden our horizons.&nbsp;<\/p><\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Jose Cayasso\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/0ZlDaqn9_400x400.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Jose Cayasso,<\/span> <span class=\"quote-author-job\">CEO <a href=\"https:\/\/slidebean.com\/\" target=\"_blank\">Slidebean<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1530\" height=\"1074\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-company-forensics.jpg\" alt=\"Slidebean's Company Forensics series\" class=\"wp-image-149400\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-company-forensics.jpg 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-company-forensics-605x425.jpg 605w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-company-forensics-768x539.jpg 768w\" sizes=\"auto, (max-width: 1530px) 100vw, 1530px\"><\/figure>\n\n\n\n<p>Slidebean\u2019s goal was to get as many eyeballs as possible. Thanks to the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mere-exposure_effect\">mere exposure effect<\/a>, people would think of Slidebean in the future if they were ever looking for pitch deck software.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to replicate its success<\/h3>\n\n\n\n<p>Predicting what kind of videos will take off on YouTube is difficult. You could launch a well-produced, expensive, and entertaining video to crickets.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why Caya started his YouTube journey by initially targeting topics his target audience was searching for. Only when he built an audience did he move to other types of content.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find topics people are searching for on YouTube:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter one or a few broad keywords related to your industry<\/li>\n\n\n\n<li>Select <strong>YouTube <\/strong>in the search engine dropdown<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"1000\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-youtube-matching-terms.png\" alt=\"Matching terms report for YouTube, via Ahrefs' Keywords Explorer\" class=\"wp-image-149401\" style=\"width:436px;height:500px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-youtube-matching-terms.png 872w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-youtube-matching-terms-371x425.png 371w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-youtube-matching-terms-768x881.png 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\"><\/figure>\n\n\n\n<p>Go through the list to find relevant keywords for your YouTube channel.&nbsp;<\/p>\n\n\n\n<p>Then, watch this video to learn how to create videos that will rank on YouTube:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ny3y0v9udwm\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ny3y0v9udwm\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/NY3y0V9UDwM?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/NY3y0V9UDwM?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. MeetEdgar \u2013 Podcast interviews\" data-section=\"meetedgar-podcast-interviews\">\n\n\n\n<h2 class=\"wp-block-heading\">4. <a href=\"https:\/\/meetedgar.com\/\">MeetEdgar \u2013 Podcast interviews<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Founded in 2014 by Laura Roeder, MeetEdgar is a social media automation tool.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1126\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-meetedgar.png\" alt=\"MeetEdgar's homepage\" class=\"wp-image-149403\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-meetedgar.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-meetedgar-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-meetedgar-768x433.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-meetedgar-1536x865.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Key stats<\/h3>\n\n\n\n<p><strong>Number of referring domains:<\/strong> 7,300<\/p>\n\n\n\n<p><strong>Number of backlinks: <\/strong>40,300<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"508\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-meetedgar-stats.png\" alt=\"Key stats for MeetEdgar, via Ahrefs' Site Explorer\" class=\"wp-image-149404\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-meetedgar-stats.png 1424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-meetedgar-stats-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-meetedgar-stats-768x274.png 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What it does&nbsp;well<\/h3>\n\n\n\n<p>Appearing on podcasts helped MeetEdgar grow into a thriving business. From 2014 to 2017, founder <a href=\"https:\/\/twitter.com\/lkr\">Laura Roeder<\/a> appeared on an estimated 100 podcasts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"1152\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-laura-roeder-podcast-interview.jpg\" alt=\"A podcast interview where Laura Roeder, the founder of MeetEdgar, was the guest\" class=\"wp-image-149406\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-laura-roeder-podcast-interview.jpg 1508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-laura-roeder-podcast-interview-556x425.jpg 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-laura-roeder-podcast-interview-768x587.jpg 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.leadpages.com\/blog\/podcast-marketing-strategy-edgar-leads\/\">According to Jen Carvey,<\/a> a former employee, this strategy helped MeetEdgar reach 1.25 million website visitors, 100,000 email subscribers, and $329,000+ monthly recurring revenue (MRR).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to replicate its success<\/h3>\n\n\n\n<p>There are more than <a href=\"https:\/\/nealschaffer.com\/podcast-statistics\/\">850,000 active podcasts today<\/a>. Plenty of them will need guests. So if you can find podcasts with your target audience, you can appear on them. Not only will you generate brand awareness, but you can also get links back to your&nbsp;site.<\/p>\n\n\n\n<p>The easiest way to find podcasts to appear on is to simply search for \u201cbest [niche] podcasts\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"752\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-best-investing-podcasts-serps.jpg\" alt=\"SERPs for &quot;best investing podcasts&quot;\" class=\"wp-image-149408\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-best-investing-podcasts-serps.jpg 1330w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-best-investing-podcasts-serps-680x384.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-best-investing-podcasts-serps-768x434.jpg 768w\" sizes=\"auto, (max-width: 1330px) 100vw, 1330px\"><\/figure>\n\n\n\n<p>Keep in mind that many of them will be popular podcasts that can be challenging to pitch for. So if you\u2019re starting out, try this method:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find a prolific podcast guest in your industry (e.g., Laura Roeder)<\/li>\n\n\n\n<li>Enter their website into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> (set it to <strong>Exact URL<\/strong>)<\/li>\n\n\n\n<li>Go to the <strong>Backlinks<\/strong> report<\/li>\n\n\n\n<li>Filter for results with \u201cepisode\u201d in the <strong>Referring page<\/strong> title<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"1300\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-backlinks-report.png\" alt=\"Backlinks report for MeetEdgar, filtered for Laura Roeder, via Ahrefs' Site Explorer\" class=\"wp-image-149410\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-backlinks-report.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-backlinks-report-454x425.png 454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-backlinks-report-768x718.png 768w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\"><\/figure>\n\n\n\n<p>Once you\u2019ve gathered a list of potential podcasts, <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\">find the emails<\/a> of the hosts and reach out to see if they\u2019re willing to interview you.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/podcast-link-building\/\"><em>How to Use Podcasts for Link Building<\/em><\/a>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. First Round \u2013 The Review\" data-section=\"first-round-the-review\">\n\n\n\n<h2 class=\"wp-block-heading\">5. <a href=\"https:\/\/review.firstround.com\/\">First Round \u2013 The Review<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>First Round Capital is a seed-stage venture capital (VC)&nbsp;firm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"1358\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-first-round-review.jpg\" alt=\"First Round's The Review\" class=\"wp-image-149412\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-first-round-review.jpg 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-first-round-review-387x425.jpg 387w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-first-round-review-768x844.jpg 768w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Key stats<\/h3>\n\n\n\n<p><strong>Number of referring domains:<\/strong> 9,900<\/p>\n\n\n\n<p><strong>Estimated total visits:<\/strong> <a href=\"https:\/\/www.similarweb.com\/website\/review.firstround.com\/#overview\">368,900<\/a><\/p>\n\n\n\n<p><strong>Estimated organic traffic:<\/strong> 43,500<\/p>\n\n\n\n<p><strong>Newsletter subscribers:<\/strong> <a href=\"https:\/\/mediafirstbrand.substack.com\/p\/first-round-review-content-marketing-strategy\">127,000<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1438\" height=\"498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-first-round-review-stats.png\" alt=\"Key stats for First Round Review, via Ahrefs' Site Explorer\" class=\"wp-image-149414\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-first-round-review-stats.png 1438w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-first-round-review-stats-680x235.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-first-round-review-stats-768x266.png 768w\" sizes=\"auto, (max-width: 1438px) 100vw, 1438px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What it does&nbsp;well<\/h3>\n\n\n\n<p>At the time, most VC firms were either blogging about market trends or opinion pieces from their partners. First Round decided to position itself differently and focused on writing stories about the operator side (i.e., startups).<\/p>\n\n\n\n<p>With a portfolio of startups it had already invested in, First Round was in a unique position to interview and tell never-seen-before stories.<\/p>\n\n\n\n<p>This was perfect for attracting its target audience too. New or potential founders aren\u2019t interested in market trends; they want content that solves real problems\u2014product development, hiring, marketing, and so&nbsp;on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to replicate its success<\/h3>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/camillericketts\">Camille Ricketts<\/a>, the ex-editor of First Round Review, started by asking:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhat is the number one thing that all of these early-stage founders want?\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Her answer? To be able to go to coffee with somebody who has done the thing they\u2019re trying to do. That was how The Review was born: a magazine-style blog of \u201ccoffee meetups at&nbsp;scale.\u201d<\/p>\n\n\n\n<p>Before you create any content, make sure you know exactly who you\u2019re targeting and what problems they\u2019re facing. If you haven\u2019t created your buyer personas yet, <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-buyer-persona\/\">follow this guide on how to do it<\/a>.<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/www.animalz.co\/blog\/content-lessons-from-camille-ricketts\/\"><em>Why You Shouldn\u2019t Try to Be the First Round Review: 3 Content Lessons From Camille Ricketts<\/em><\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Kinsta \u2013 Blog\" data-section=\"kinsta-blog\">\n\n\n\n<h2 class=\"wp-block-heading\">6. <a href=\"https:\/\/kinsta.com\/blog\/\">Kinsta \u2013&nbsp;Blog<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Kinsta is a managed WordPress hosting provider.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-kinsta-blog.jpg\" alt=\"Kinsta's blog\" class=\"wp-image-149416\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-kinsta-blog.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-kinsta-blog-483x425.jpg 483w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-kinsta-blog-768x676.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-kinsta-blog-1536x1352.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Key stats<\/h3>\n\n\n\n<p><strong>Number of referring domains:<\/strong> 15,900<\/p>\n\n\n\n<p><strong>Estimated organic traffic:<\/strong> 1,600,000<\/p>\n\n\n\n<p><strong>Number of keywords the blog ranks for:<\/strong> 330,000<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-kinsta-blog-stats.png\" alt=\"Key stats for Kinsta's blog, via Ahrefs' Site Explorer\" class=\"wp-image-149418\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-kinsta-blog-stats.png 1408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-kinsta-blog-stats-680x241.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-kinsta-blog-stats-768x273.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What it does&nbsp;well<\/h3>\n\n\n\n<p>Like us, Kinsta follows a keyword-driven content strategy. However, what makes its approach unique is what SEO <a href=\"https:\/\/twitter.com\/ViperChill\">Glen Allsopp<\/a> calls \u201c<a href=\"https:\/\/detailed.com\/secret-keyword-research\/\">error message marketing<\/a>.\u201d<\/p>\n\n\n\n<p>Here\u2019s the gist of how it&nbsp;works:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You\u2019ll inadvertently face issues when doing something technical or using a technical tool.<\/li>\n\n\n\n<li>You\u2019ll probably Google how to solve&nbsp;it.<\/li>\n\n\n\n<li>Kinsta specifically targets those keywords.<\/li>\n<\/ol>\n\n\n\n<p>This way, Kinsta builds brand awareness among its target audience\u2014developers, webmasters, site owners, etc.\u2014people who basically fix such technical issues regularly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"1588\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-kinsta-top-pages.png\" alt=\"Top pages for Kinsta's blog, via Ahrefs' Site Explorer\" class=\"wp-image-149419\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-kinsta-top-pages.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-kinsta-top-pages-321x425.png 321w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-kinsta-top-pages-768x1018.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-kinsta-top-pages-1159x1536.png 1159w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to replicate its success<\/h3>\n\n\n\n<p>If there are tools regularly used by people in your niche, determine what problems their users have and target those topics.<\/p>\n\n\n\n<p>For example, let\u2019s say you\u2019re a U.K.-based company that targets boiler engineers. Here\u2019s how to find these topics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter the names of tools\/products your niche uses (e.g., Intergas, Vaillant, Vokera, Worcester Bosch)<\/li>\n\n\n\n<li>Go to the <strong>Matching terms <\/strong>report<\/li>\n\n\n\n<li>In the <strong>Include <\/strong>filter, add words like <em>fault, error, code<\/em><\/li>\n\n\n\n<li>Choose <strong>Any word <\/strong>and click <strong>Apply<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"1114\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-matching-terms.png\" alt=\"Matching terms report with error-type words filtered, via Ahrefs' Keywords Explorer\" class=\"wp-image-149420\" style=\"width:419px;height:557px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-matching-terms.png 838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-matching-terms-320x425.png 320w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-matching-terms-768x1021.png 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\"><\/figure>\n\n\n\n<p>Eyeball the list and find those topics that are relevant to your&nbsp;site.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. YouGov \u2013 Blog\" data-section=\"yougov-blog\">\n\n\n\n<h2 class=\"wp-block-heading\">7. <a href=\"https:\/\/today.yougov.com\/\">YouGov \u2013&nbsp;Blog<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>YouGov is a market research and data analytics firm. It provides a few services, including custom data and research, audience profiling, segmentation, and brand tracking.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1904\" height=\"1156\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-yougov.jpg\" alt=\"YouGov's blog\" class=\"wp-image-149422\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-yougov.jpg 1904w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-yougov-680x413.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-yougov-768x466.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-yougov-1536x933.jpg 1536w\" sizes=\"auto, (max-width: 1904px) 100vw, 1904px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Key stats<\/h3>\n\n\n\n<p><strong>Number of referring domains:<\/strong> 29,900<\/p>\n\n\n\n<p><strong>Estimated organic traffic:<\/strong> 497,000<\/p>\n\n\n\n<p><strong>Number of keywords the tools rank for:<\/strong> 175,000<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"492\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-yougov-stats.png\" alt=\"Key stats for YouGov's blog, via Ahrefs' Site Explorer\" class=\"wp-image-149423\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-yougov-stats.png 1428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-yougov-stats-680x234.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-yougov-stats-768x265.png 768w\" sizes=\"auto, (max-width: 1428px) 100vw, 1428px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What it does&nbsp;well<\/h3>\n\n\n\n<p>YouGov makes money by providing custom data and research. Therefore, its marketing strategy aims to achieve two main objectives:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Build brand awareness among companies who may need its services<\/li>\n\n\n\n<li>Show that it has high-quality data<\/li>\n<\/ol>\n\n\n\n<p>YouGov achieves this by publishing content using data on \u201chot topics.\u201d These articles then get linked to by trusted news organizations like the Guardian, L.A. Times, and The New York Times that are looking for data to support their conclusions:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1936\" height=\"1008\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-yougov-links.png\" alt=\"Links to YouGov, via Ahrefs' Site Explorer\" class=\"wp-image-149425\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-yougov-links.png 1936w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-yougov-links-680x354.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-yougov-links-768x400.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-yougov-links-1536x800.png 1536w\" sizes=\"auto, (max-width: 1936px) 100vw, 1936px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to replicate its success<\/h3>\n\n\n\n<p>The key idea is to use data to create interesting articles or answer interesting questions in your&nbsp;niche.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re part of the industry, chances are you already know what those questions are. For example, in the SEO industry, many people wonder about how long it\u2019ll take to rank on Google. However, the answers were always based on conjecture and not&nbsp;data.&nbsp;<\/p>\n\n\n\n<p>So we <a href=\"\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">attempted to study this<\/a> objectively with data. The result? 4,000 backlinks from 2,200 unique websites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1362\" height=\"486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-ahrefs-study-stats.png\" alt=\"Stats for our blog post on how long it takes to rank on Google, via Ahrefs' Site Explorer\" class=\"wp-image-149427\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-ahrefs-study-stats.png 1362w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-ahrefs-study-stats-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-ahrefs-study-stats-768x274.png 768w\" sizes=\"auto, (max-width: 1362px) 100vw, 1362px\"><\/figure>\n\n\n\n<p>If you\u2019re out of ideas, you can try to recreate popular but outdated studies. Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Enter a search term like [industry] + \u201cstudy,\u201d [industry] + \u201csurvey,\u201d [industry] + \u201cresearch,\u201d or [industry] + \u201cdata\u201d<\/li>\n\n\n\n<li>Set the filter to an <strong>In title<\/strong> search<\/li>\n\n\n\n<li>Set the <strong>Published<\/strong> filter to an older date range (e.g., 2010\u20132015)<\/li>\n\n\n\n<li>Sort the results by <strong>referring domains<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"745\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-content-explorer.jpg\" alt=\"Finding outdated but popular studies, via Ahrefs' Content Explorer\" class=\"wp-image-149428\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-content-explorer.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-content-explorer-680x317.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-content-explorer-768x358.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-content-explorer-1536x715.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Once you\u2019re done with the study, you\u2019ll need to reach out and introduce it to people who may be interested. Follow our blogger outreach guide to learn how to do&nbsp;it.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\"><em>Blogger Outreach: How to Do It At Scale (Without Feeling Like a&nbsp;Jerk)<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>As you can see, there is no one-size-fits-all approach to content marketing. Depending on your goals, there are a variety of strategies you can use for maximum effectiveness.<\/p>\n\n\n\n<p>If you\u2019re just getting started with content marketing, I recommend reading this <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing\/\">comprehensive guide<\/a>.<\/p>\n\n\n\n<p>Did I miss out on any amazing B2B content marketing examples? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depending on their goals, resources, target audience, and so on, different companies do content marketing differently.&nbsp; In this post, we\u2019ll share seven inspiring B2B content marketing examples, why they\u2019ve done well, and how you can replicate their success. Shopify is<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":150140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[339],"class_list":["post-149350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Successful B2B Content Marketing Examples You Can Learn From<\/title>\n<meta name=\"description\" content=\"Different companies do content marketing differently, as there is no one right way. 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