{"id":149129,"date":"2022-11-21T01:00:00","date_gmt":"2022-11-21T06:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=149129"},"modified":"2024-12-03T11:33:11","modified_gmt":"2024-12-03T16:33:11","slug":"find-niche-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/find-niche-keywords\/","title":{"rendered":"How to Find Niche Keywords for SEO in 3&nbsp;Steps"},"content":{"rendered":"\n<div class=\"intro-txt\">Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market.<\/div>\n\n\n\n<p>In other words, these are the \u201csustainable\u201d and \u201crecycled\u201d jackets in the overall jacket market.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149139\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-niche-keyword-examples-jacket.png\" alt=\"Niche keyword examples with &quot;jacket&quot;\" width=\"525\" height=\"266\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-niche-keyword-examples-jacket.png 1050w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-niche-keyword-examples-jacket-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-niche-keyword-examples-jacket-768x388.png 768w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\"><\/figure>\n\n\n\n<p>Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific things that don\u2019t have a lot of competition.&nbsp;<\/p>\n\n\n\n<p>In this guide, I\u2019ll show you how to find niche keywords with Ahrefs in three&nbsp;steps.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Step 1. Create an initial keyword list\" data-section=\"create-an-initial-keyword-list\">\n\n\n\n<h2 class=\"wp-block-heading\">Step 1. Create an initial keyword list<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Open Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, type in broad terms that point to certain markets, products, or interests (i.e., <a href=\"https:\/\/ahrefs.com\/blog\/seed-keywords\/\">seed keywords<\/a>), and hit&nbsp;enter.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1574\" height=\"670\" class=\"wp-image-149141\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-inserting-seed-keyword.png\" alt=\"Inserting seed keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-inserting-seed-keyword.png 1574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-inserting-seed-keyword-680x289.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-inserting-seed-keyword-768x327.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-inserting-seed-keyword-1536x654.png 1536w\" sizes=\"auto, (max-width: 1574px) 100vw, 1574px\"><\/figure>\n\n\n\n<p>Then go to <strong>Matching terms<\/strong> and set the maximum volume and TP filters to something low for this industry, like&nbsp;1000.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1654\" height=\"676\" class=\"wp-image-149143\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-filtering-for-low-volume-and-traffic-keywords.png\" alt=\"Filtering for low-volume and low-TP keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-filtering-for-low-volume-and-traffic-keywords.png 1654w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-filtering-for-low-volume-and-traffic-keywords-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-filtering-for-low-volume-and-traffic-keywords-768x314.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-filtering-for-low-volume-and-traffic-keywords-1536x628.png 1536w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\"><\/figure>\n\n\n\n<p>Why these two filters? The volume filter will look for keywords with a limited number of searches, while the TP filter will help make sure those keywords are specific topics and not just unpopular ways of looking for popular things.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Since there is no set value that defines a niche keyword, we can\u2019t tell you the exact volume value here. It depends on the size of the market and how \u201cniche\u201d you want to go. For some markets, it can be 500. While for some very big markets, it may be 2000. So feel free to adjust the volume and TP filters. You can also set the minimum filter right away if you\u2019re not interested in keywords with very low search volume or <a href=\"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/\">zero-volume keywords<\/a>.<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Step 2. Refine your list\" data-section=\"refine-your-list\">\n\n\n\n<h2 class=\"wp-block-heading\">Step 2. Refine your&nbsp;list&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>After step #1, you already have a very raw list of niche keywords.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149145\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-initial-keyword-list.png\" alt=\"The number of keywords in the initial keyword list\" width=\"447\" height=\"60\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-initial-keyword-list.png 894w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-initial-keyword-list-680x91.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-initial-keyword-list-768x103.png 768w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\"><\/figure>\n\n\n\n<p>But looking through the entire list manually can take a lot of time. So in this step, we\u2019ll refine our list to make it more manageable. Here are some ideas you can&nbsp;use.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Low ranking difficulty with a minimum search volume<\/h3>\n\n\n\n<p>This set of filters will allow you to find niche keywords with considerable demand and low competition.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set KD to max&nbsp;10&nbsp;<\/li>\n\n\n\n<li>Set volume to 100\u20131000&nbsp;<\/li>\n\n\n\n<li>Set Traffic Potential to 100\u20131000<\/li>\n\n\n\n<li>Click \u201cShow results\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2042\" height=\"582\" class=\"wp-image-149146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-low-difficulty-minimum-volume-keywords.png\" alt=\"Finding keywords with low difficulty and minimum search volume\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-low-difficulty-minimum-volume-keywords.png 2042w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-low-difficulty-minimum-volume-keywords-680x194.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-low-difficulty-minimum-volume-keywords-768x219.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-low-difficulty-minimum-volume-keywords-1536x438.png 1536w\" sizes=\"auto, (max-width: 2042px) 100vw, 2042px\"><\/figure>\n\n\n\n<p>Next, browse through the results. When you find a keyword that piques your interest, you can add it to a keyword list right inside the&nbsp;tool.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"1002\" class=\"wp-image-149147\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-adding-to-keyword-list.jpg\" alt=\"Adding a keyword to a keyword list\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-adding-to-keyword-list.jpg 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-adding-to-keyword-list-640x425.jpg 640w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-adding-to-keyword-list-768x510.jpg 768w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Use cases, segments, and features&nbsp;<\/h3>\n\n\n\n<p>This filter allows you to find keywords that focus on use cases, segments, and features within your seed keyword.&nbsp;<\/p>\n\n\n\n<p>For this, add modifying words such as \u201cfor,\u201d \u201calternative,\u201d or \u201csubstitute.\u201d You can also use the <strong>Terms tab<\/strong> or just add your own modifiers if you know what you\u2019re looking for.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149149\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-using-terms-tab-to-find-modifiers.png\" alt=\"Sourcing modifier keywords in Terms tab\" width=\"542\" height=\"505\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-using-terms-tab-to-find-modifiers.png 904w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-using-terms-tab-to-find-modifiers-456x425.png 456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-using-terms-tab-to-find-modifiers-768x715.png 768w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set the Include filter to \u201cAny word,\u201d type your modifier keywords, and click \u201cApply\u201d<\/li>\n\n\n\n<li>Click \u201cShow results\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1788\" height=\"768\" class=\"wp-image-149151\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-adding-modifier-keywords.png\" alt=\"Adding modifier keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-adding-modifier-keywords.png 1788w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-adding-modifier-keywords-680x292.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-adding-modifier-keywords-768x330.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-adding-modifier-keywords-1536x660.png 1536w\" sizes=\"auto, (max-width: 1788px) 100vw, 1788px\"><\/figure>\n\n\n\n<p>Next, browse through the results and add interesting keywords to your&nbsp;list.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"832\" class=\"wp-image-149153\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-selecting-keywords-to-add-to-list.png\" alt=\"Selecting keywords to add to list\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-selecting-keywords-to-add-to-list.png 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-selecting-keywords-to-add-to-list-680x401.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-selecting-keywords-to-add-to-list-768x453.png 768w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">You may spot some additional ideas for modifier keywords as you look through the results. You can use them in the Include filter to show only keywords matching that criteria.<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Questions&nbsp;<\/h3>\n\n\n\n<p>This filter can be a good way to find opportunities for informational content with the possibility of featuring your product.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Switch the <strong>Matching terms <\/strong>report to \u201cQuestions\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149155\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-switching-to-matching-terms-to-questions.png\" alt=\"Switching to Questions tab in Matching terms report\" width=\"536\" height=\"179\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-switching-to-matching-terms-to-questions.png 1072w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-switching-to-matching-terms-to-questions-680x226.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-switching-to-matching-terms-to-questions-768x256.png 768w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\"><\/figure>\n\n\n\n<p>Next, browse through the results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"161\" class=\"wp-image-149157\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-niche-keyword-posed-as-question.png\" alt=\"Niche keyword posed as question\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-niche-keyword-posed-as-question.png 1921w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-niche-keyword-posed-as-question-680x57.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-niche-keyword-posed-as-question-768x64.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-niche-keyword-posed-as-question-1536x129.png 1536w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\"><\/figure>\n\n\n\n<p>Feel free to combine the filters shown above. For example, you may want to look for keywords with specific features <em>and<\/em> low Keyword Difficulty (KD).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"453\" class=\"wp-image-149158\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-combining-keyword-filters.png\" alt=\"Combining different keyword filters\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-combining-keyword-filters.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-combining-keyword-filters-680x154.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-combining-keyword-filters-768x174.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-combining-keyword-filters-1536x348.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>And here\u2019s one example of a niche keyword matching those filters.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1970\" height=\"161\" class=\"wp-image-149160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-keyword-from-mixed-niche-filtering.png\" alt=\"Keyword example from mixed niche filtering\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-keyword-from-mixed-niche-filtering.png 1970w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-keyword-from-mixed-niche-filtering-680x56.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-keyword-from-mixed-niche-filtering-768x63.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-keyword-from-mixed-niche-filtering-1536x126.png 1536w\" sizes=\"auto, (max-width: 1970px) 100vw, 1970px\"><\/figure>\n\n\n\n<p>Stumbling across keywords out of your wheelhouse too much? Just use the <strong>Exclude<\/strong> filter.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149162\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-excluding-unwanted-keywords.png\" alt=\"Excluding unwanted keywords\" width=\"459\" height=\"238\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-excluding-unwanted-keywords.png 918w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-excluding-unwanted-keywords-680x353.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-excluding-unwanted-keywords-768x398.png 768w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\"><\/figure>\n\n\n\n<p>Now, let\u2019s go to the final step of the process.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Step 3. Analyze the SERPs\" data-section=\"analyze-the-serps\">\n\n\n\n<h2 class=\"wp-block-heading\">Step 3. Analyze the&nbsp;SERPs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Before you start creating content for selected keywords, it\u2019s highly recommended to understand what searchers are specifically looking for. To do this, analyze the top-ranking pages in three aspects:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Is there a more popular search query that points to the same&nbsp;thing?&nbsp;<\/li>\n\n\n\n<li>What is the search intent?&nbsp;<\/li>\n\n\n\n<li>How hard would it be to&nbsp;rank?&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><strong>The first aspect<\/strong> is specific to niche keywords. Remember, you\u2019re looking through rare search queries. Some of those queries can have more popular counterparts (yet still niche), and others can be just wrong (i.e., misspellings).&nbsp;<\/p>\n\n\n\n<p>To illustrate, a better word to target than \u201cdiy soap sheets\u201d may be \u201chow to make soap paper\u201d\u2014the latter has more search volume. <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> signalizes that through the Parent Topic column found on the right of any given keyword.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"892\" class=\"wp-image-149164\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-parent-topic-suggests-a-different-keyword.png\" alt=\"Parent Topic feature suggests a different keyword\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-parent-topic-suggests-a-different-keyword.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-parent-topic-suggests-a-different-keyword-680x303.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-parent-topic-suggests-a-different-keyword-768x343.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-parent-topic-suggests-a-different-keyword-1536x685.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>And it won\u2019t make sense to target something like \u201cnivia soap.\u201d Obviously, it\u2019s a misspelling.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"119\" class=\"wp-image-149166\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-misspelling-example.png\" alt=\"Not a niche keyword, just a misspelling\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-misspelling-example.png 1890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-misspelling-example-680x43.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-misspelling-example-768x48.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-misspelling-example-1536x97.png 1536w\" sizes=\"auto, (max-width: 1890px) 100vw, 1890px\"><\/figure>\n\n\n\n<p><strong>The second aspect, search intent,<\/strong> is about learning what Google recognizes as the dominating reason behind the search. In simple terms, it\u2019s typically one of the&nbsp;three:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Learn<\/strong> \u2013 If most pages focus on explaining things: guides, tutorials, reviews, comparisons, etc.<\/li>\n\n\n\n<li><strong>Buy<\/strong> \u2013 If most pages directly offer products: product pages, product category pages, landing pages, etc.&nbsp;<\/li>\n\n\n\n<li><strong>Go to a website or place<\/strong> \u2013 More often than not, keywords will contain the name of the product, brand, or&nbsp;place.<\/li>\n<\/ul>\n\n\n\n<p>If you can match search intent and it makes sense for your website, then the keyword is probably a good choice. But make sure to also <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">optimize your content for search intent<\/a>.<\/p>\n\n\n\n<p>If you can\u2019t match the search intent or it doesn\u2019t make sense for your website, it\u2019s probably best not to target the keyword for&nbsp;now.&nbsp;<\/p>\n\n\n\n<p>To illustrate, the keyword \u201ccupcake soap\u201d has a clear transactional intent, with only product pages in the top 10. So your best bet to rank for this keyword is likely with a page that offers soap bars in the shape of a cupcake.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"1456\" class=\"wp-image-149168\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-serp-indicates-search-intent.png\" alt=\"SERP indicates the search intent\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-serp-indicates-search-intent.png 1120w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-serp-indicates-search-intent-327x425.png 327w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-serp-indicates-search-intent-768x998.png 768w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\"> Sometimes, identifying dominating search intent is not that simple. Google may show mixed intent with different types of content or no dominant content format. This <a href=\"https:\/\/www.youtube.com\/watch?v=KGm17ERgqTw\">video<\/a> guide will help you make a more informed decision in such situations.<\/div><\/div>\n\n\n\n<p><strong>The third aspect, estimating keyword difficulty,<\/strong> comes from the fact that multiple factors can constitute ranking difficulty.&nbsp;<\/p>\n\n\n\n<p>You can filter out keywords where competitors have a strong backlink profile using the KD filter (as shown in step #2). For example, we estimate that in order to rank in the top 10 for \u201cwhy is antibacterial soap banned,\u201d you\u2019ll need backlinks from ~123 websites. That\u2019s a hard keyword to rank for, especially for new websites.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"734\" class=\"wp-image-149170\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-keyword-with-low-volume-high-difficulty.png\" alt=\"Keyword with low volume, high difficulty\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-keyword-with-low-volume-high-difficulty.png 1430w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-keyword-with-low-volume-high-difficulty-680x349.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-keyword-with-low-volume-high-difficulty-768x394.png 768w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\"><\/figure>\n\n\n\n<p>Judging keyword difficulty through KD is enough in most cases. But if you want a more thorough assessment, look for these things:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Popular brands on the SERP <\/strong>\u2013 Results from popular, trusted brands are something that users expect in search results. Google is aware of&nbsp;that.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/ymyl-pages\"><strong>YMYL<\/strong><\/a><strong> topics<\/strong> \u2013 Topics like health, finance, and safety will be tough, if not impossible, to rank for a website with no <a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">topical authority <\/a>and content written by people with no real <a href=\"\/blog\/eeat-seo\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">expertise<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Quality of content <\/strong>\u2013 If you can\u2019t add anything useful and original to the information that Google already \u201crecommends\u201d on the SERPs, you may have a harder time ranking. Make sure you can create <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">helpful, reliable, and people-first content<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>See if top-ranking pages target the keyword<\/strong> \u2013 If no one is covering the topic directly, Google may show pages that it thinks are relevant. Those pages can come from high-authority websites, and you may have leverage against them by covering the keyword directly.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"784\" class=\"wp-image-149172\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-popular-brands-can-increase-keyword-difficulty.png\" alt=\"Popular brands on SERP ranking for a keyword with low KD\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-popular-brands-can-increase-keyword-difficulty.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-popular-brands-can-increase-keyword-difficulty-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-popular-brands-can-increase-keyword-difficulty-768x301.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-popular-brands-can-increase-keyword-difficulty-1536x602.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">Although the keyword has 0 KD, it may be hard to outrank Amazon and Etsy because they are popular (and therefore expected) brands.<\/figcaption>\n<\/figure>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\"><em>Keyword Difficulty: How to Estimate Your Chances to Rank<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>If you know a website that targets a specific niche, you can use that site for keyword research too.&nbsp;<\/p>\n\n\n\n<p>To do this, paste the website\u2019s URL in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and adjust the filters to find what you&nbsp;need.&nbsp;<\/p>\n\n\n\n<p>For instance, a website like mechanicalkeyboards.com can be a gold mine for keywords in the mechanical keyboard niche\u2014almost 5,000 keywords with a volume of 100\u20131000 and KD up to&nbsp;10.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1938\" height=\"632\" class=\"wp-image-149174\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-niche-keyword-research-in-site-explorer.png\" alt=\"Niche keyword research in Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-niche-keyword-research-in-site-explorer.png 1938w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-niche-keyword-research-in-site-explorer-680x222.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-niche-keyword-research-in-site-explorer-768x250.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-niche-keyword-research-in-site-explorer-1536x501.png 1536w\" sizes=\"auto, (max-width: 1938px) 100vw, 1938px\"><\/figure>\n\n\n\n<p>Want to learn more? Check out our other resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-choose-keywords-for-seo\/\">How to Choose SEO Keywords<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/find-affiliate-niche\/\">How to Easily Find a Niche for Affiliate Marketing in&nbsp;2022<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing-niches\/\">6 Best Niches for Affiliate Marketing in 2022 (Profitable and Uncompetitive)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-niche-site\/\">How to Create a Niche Site That Earns 4 Figures a Month in 6 Easy Steps<\/a>&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp; In other words, these are the \u201csustainable\u201d and \u201crecycled\u201d jackets in the overall jacket market.&nbsp; Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific things that don\u2019t<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":149176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[412],"class_list":["post-149129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find Niche Keywords for SEO in 3 Steps<\/title>\n<meta name=\"description\" content=\"Niche keywords can be an opportunity to attract highly targeted traffic in a short time. 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