{"id":148790,"date":"2022-11-14T02:00:32","date_gmt":"2022-11-14T07:00:32","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=148790"},"modified":"2024-06-16T16:34:14","modified_gmt":"2024-06-16T21:34:14","slug":"seo-statistics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-statistics\/","title":{"rendered":"124 SEO Statistics for&nbsp;2024"},"content":{"rendered":"\n<div class=\"intro-txt\">Are you curious about the state of SEO in 2024? Then look no further.<\/div>\n\n\n\n<p>We\u2019ve curated, vetted, and categorized a list of up-to-date stats&nbsp;below.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Top SEO statistics\" data-section=\"top-seo-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_off7ernp97j3\"><\/a>Top SEO statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>These are the most interesting SEO stats we think you should know:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>68% of online experiences begin with a search engine. (<a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\">BrightEdge<\/a>)<\/li>\n\n\n\n<li>63.41% of all US web traffic referrals come from Google. (<a href=\"https:\/\/sparktoro.com\/blog\/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro\/\">SparkToro<\/a>)<\/li>\n\n\n\n<li>92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (<a href=\"https:\/\/sparktoro.com\/blog\/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more\/\">SparkToro<\/a>)<\/li>\n\n\n\n<li>SEO drives 1,000%+ more traffic than organic social media. (<a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\">BrightEdge<\/a>)<\/li>\n\n\n\n<li>60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/3476323\/State%20of%20Inbound%202018%20Global%20Results.pdf\">HubSpot<\/a>)<\/li>\n\n\n\n<li>SEO leads have a 14.6% close rate. (<a href=\"https:\/\/cdn2.hubspot.net\/hub\/53\/blog\/docs\/ebooks\/the_2012_state_of_inbound_marketing.pdf\">HubSpot<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Search engine statistics\" data-section=\"search-engine-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_14dwsnwjmae3\"><\/a>Search engine statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>As SEOs, it\u2019s important to understand where search engines are and where they\u2019re going.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google is the most used search engine in the world, with a mobile market share of 95.32% and a desktop market share of 81.95%. (<a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/\">Statista<\/a>)<\/li>\n\n\n\n<li>Google maintains a web index of ~400 billion documents. (<a href=\"https:\/\/zyppy.com\/seo\/google-index-size\/\">Zyppy<\/a>)<\/li>\n\n\n\n<li>There are an estimated 3.5 billion searches on Google each day. (<a href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\">Internet Live Stats<\/a>)<\/li>\n\n\n\n<li>61.5% of desktop searches and 34.4% of mobile searches result in no-clicks. (<a href=\"https:\/\/sparktoro.com\/blog\/google-ctr-in-2018-paid-organic-no-click-searches\/\">SparkToro<\/a>)<\/li>\n\n\n\n<li>15% of all Google searches have never been searched before. (<a href=\"https:\/\/twitter.com\/Google\/status\/1493681643290300425\">Google<\/a>)<\/li>\n\n\n\n<li>The average top-ranking result has a CTR of 9.28%, followed by 5.82 and 3.11% for positions two and three. (<a href=\"https:\/\/www.researchgate.net\/publication\/377272216_Device-dependent_click-through_rate_estimation_in_Google_organic_search_results_based_on_clicks_and_impressions_data\">ResearchGate<\/a>)<\/li>\n\n\n\n<li>39% of purchasers are influenced by a relevant search. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/meet-needs-i-want-to-buy-moments\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>The most searched keyword in the U.S. and globally is \u201cYoutube\u201d. (<a href=\"https:\/\/ahrefs.com\/blog\/top-google-searches\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Ranking statistics\" data-section=\"ranking-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_dbqprs4o6doz\"><\/a>Ranking statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>These stats about <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">ranking on Google<\/a> may surprise you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1846\" height=\"1334\" class=\"wp-image-170133\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-pages-getting-no-organic-traffic-form-google.png\" alt=\"96.55% of content gets zero search traffic from Google\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-pages-getting-no-organic-traffic-form-google.png 1846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-pages-getting-no-organic-traffic-form-google-588x425.png 588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-pages-getting-no-organic-traffic-form-google-768x555.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-pages-getting-no-organic-traffic-form-google-1536x1110.png 1536w\" sizes=\"auto, (max-width: 1846px) 100vw, 1846px\"><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>96.55% of all pages get zero search traffic from Google. (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Only 1.94% of all pages get between one and ten monthly search visits from Google. (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>The top-ranking page gets the most search traffic only 49% of the time. (<a href=\"https:\/\/ahrefs.com\/blog\/ranking-number-one-is-overrated\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Only 5.7% of pages will rank in the top 10 search results within a year of publication. (<a href=\"\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>The average page in the top 10 is 2+ years old. (<a href=\"\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>7.4% of top-ranking pages don\u2019t have a title tag. (<a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Google rewrites title tags 33.4% of the time. (<a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Google is 33% more likely to rewrite title tags. (<a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>When Google ignores the title tag, it uses H1 50.76% of the time instead. (<a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Google is 57% more likely to rewrite title tags that are too long. (<a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>25.02% of top-ranking pages don\u2019t have a meta description. (<a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Google rewrites meta descriptions 62.78% of the time. This drops to 59.65% for fat-head and rises to 65.62% for long-tails. (<a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>40.61% of pages have meta descriptions that truncate. (<a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails. (<a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (<a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>There\u2019s no correlation between Flesch Reading Ease scores and ranking positions. (<a href=\"https:\/\/ahrefs.com\/blog\/flesch-reading-ease\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>89.1% of link builders say nofollow links have an impact on rankings. (<a href=\"https:\/\/www.authorityhacker.com\/link-building-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>It takes an average of 3.1 months to see the impact of a link on search ranking. (<a href=\"https:\/\/www.authorityhacker.com\/link-building-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>50-65% of all number one spots are dominated by featured snippets. (<a href=\"https:\/\/www.authorityhacker.com\/million-serps-analyzed\/\">Authority Hacker<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Backlink statistics\" data-section=\"backlink-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_701w1bjsrili\"><\/a>Backlink statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google says that backlinks are one of its top three <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factors<\/a>. Check out these link-related stats.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1678\" height=\"1658\" class=\"wp-image-170134\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2-pages-with-more-referring-domains-get-more-traffic.png\" alt=\"Pages with more referring domains get more traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2-pages-with-more-referring-domains-get-more-traffic.png 1678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2-pages-with-more-referring-domains-get-more-traffic-430x425.png 430w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2-pages-with-more-referring-domains-get-more-traffic-768x759.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2-pages-with-more-referring-domains-get-more-traffic-1536x1518.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2-pages-with-more-referring-domains-get-more-traffic-120x120.png 120w\" sizes=\"auto, (max-width: 1678px) 100vw, 1678px\"><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>There\u2019s a positive correlation between the number of websites linking to a page and its search traffic. (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>There\u2019s a positive correlation between the number of websites linking to a page and its ranking position. (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Most top-ranking pages get \u201cfollowed\u201d backlinks from new websites at a pace of +5%-14.5% per month. (<a href=\"https:\/\/ahrefs.com\/blog\/backlink-growth-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>73.6% of domains have reciprocal links, meaning that some of the sites they link to also link to them. (<a href=\"https:\/\/ahrefs.com\/blog\/reciprocal-links\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>43.7% of the top-ranking pages have some reciprocal links. (<a href=\"https:\/\/ahrefs.com\/blog\/reciprocal-links\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>66.5% of links to sites in the last nine years are dead. (<a href=\"https:\/\/ahrefs.com\/blog\/link-rot-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>10.6% of all backlinks to the top 110,000 sites are nofollow. (<a href=\"https:\/\/ahrefs.com\/blog\/nofollow-ugc-sponsored\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>0.44% of links use \u201crel=ugc\u201d and 0.01% use rel=\u201csponsored\u201d. (<a href=\"https:\/\/ahrefs.com\/blog\/nofollow-ugc-sponsored\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>74.3% of link builders pay for links. (<a href=\"https:\/\/www.authorityhacker.com\/link-building-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>The average cost of a paid link is $83. (<a href=\"https:\/\/www.authorityhacker.com\/link-building-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>In-house SEOs pay 75% more for links than niche site owners. (<a href=\"https:\/\/www.authorityhacker.com\/link-building-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>Paying for links yields only an extra 2 links per month. (<a href=\"https:\/\/www.authorityhacker.com\/link-building-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>Link builders using social media build 22% more links than those who don\u2019t. (<a href=\"https:\/\/www.authorityhacker.com\/link-building-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>URLs with a larger number of anchor text variations from internal links are highly correlated with more Google search traffic. (<a href=\"https:\/\/zyppy.com\/seo\/internal-links\/seo-study\/\">Zyppy<\/a>)<\/li>\n\n\n\n<li>Pages with at least one exact match anchor had at least five times more traffic than pages without. (<a href=\"https:\/\/zyppy.com\/seo\/internal-links\/seo-study\/\">Zyppy<\/a>)<\/li>\n\n\n\n<li>SEOs typically take 1-2 hours to build a single link. (<a href=\"https:\/\/aira.net\/state-of-link-building\/link-building-measurement-and-reporting\/\">Aira<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Keyword statistics\" data-section=\"keyword-statistics\"><a id=\"post-173132-_toc9vatpx5p6\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Keyword statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Most SEO campaigns begin with <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>. Here are some stats about how people are searching on Google.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>94.74% of keywords get 10 monthly searches or fewer. (<a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>0.0008% of keywords get more than 100,000 monthly searches. (<a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>91.45% of search volumes in Google Ads Keyword Planner are overestimates. (<a href=\"https:\/\/ahrefs.com\/blog\/gsc-gkp-search-volume-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Google Ads Keyword Planner overestimates search volumes 54.28% of the time and is roughly accurate 45.22% of the time. (<a href=\"https:\/\/ahrefs.com\/blog\/gsc-gkp-search-volume-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>46.08% of clicks in Google Search Console go to hidden terms. (<a href=\"https:\/\/ahrefs.com\/blog\/gsc-hidden-terms-study\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"SEO industry statistics\" data-section=\"seo-industry-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_50oj6ghskg80\"><\/a>SEO industry statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>How much do SEO professionals charge for their services? How much do in-house SEOs earn? Check out these&nbsp;stats.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>78.2% of SEOs charge monthly retainers for some or all of their services. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>54.5% of SEOs only offer one pricing model (i.e., hourly, retainer, or per-project). (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>$501-$1,000 is the most popular monthly retainer. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>$75-$100 is the most popular hourly rate. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>$2,501-$5,000 is the most popular per-project rate. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Fewer than 1 in 10 SEOs (9.9%) charge more than $150\/hour. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Agencies and consultants usually charge more than freelancers. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Local SEOs charge less than those with global clients. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>There\u2019s a clear positive correlation between experience and rates. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>SEOs based in India, Central America, and South America charge the least. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>The median annual salary for SEOs was $49,211. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-salary\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>To earn higher salaries in SEO, you need to be a technical SEO expert. Heads of SEO, SEO Directors, and SEO Leads all said that their main specialization was technical SEO. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-salary\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Self-employed SEOs earned the most on average ($60,232). The median annual salary for in-house roles was slightly lower at $56,789, and agency SEOs had the lowest median annual salary at $44,169. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-salary\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>The average level of experience for SEO directors and Heads of SEO was 10.4 years and 10.6 years respectively. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-salary\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Technical SEO statistics\" data-section=\"technical-seo-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_cko9aenbanm5\"><\/a>Technical SEO statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If Google can\u2019t crawl or index your website, you can\u2019t rank. That\u2019s how important <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a> is. Let\u2019s look at some&nbsp;stats.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>33% of websites pass the <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a> threshold. (<a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Only 11.9% of pages had at least one Core Web Vitals metric, and 93% of those had all three metrics. (<a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>Over 67% of domains using Hreflang have issues. (<a href=\"https:\/\/ahrefs.com\/blog\/hreflang-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>95.2% of sites have 3XX redirect issues. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>88% of sites have HTTP to HTTPS redirect issues. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>80.4% of sites have missing alt attributes. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>72.3% of sites have slow pages. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>68.5% of sites have page and SERP titles that do not match. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>66.2% of sites have a page that has only one follow incoming internal link. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>62.7% of sites have a page that links to redirects. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>59.5% of sites have missing H1 tags. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n\n\n\n<li>51.3% of sites have multiple H1 tags. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Local SEO statistics\" data-section=\"local-seo-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_z4tp96awzsxu\"><\/a>Local SEO statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you serve customers locally, you should focus on improving your local search presence so more people can find you. These stats show the importance of good <a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">local SEO<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>63.6% of consumers say they are likely to check reviews on Google (through Google Maps and Search) before visiting a business location. (<a href=\"https:\/\/www.reviewtrackers.com\/reports\/local-search\/\">ReviewTrackers<\/a>)<\/li>\n\n\n\n<li>58% of businesses don\u2019t optimize for local search. (<a href=\"https:\/\/www.reviewtrackers.com\/reports\/local-search\/\">ReviewTrackers<\/a>)<\/li>\n\n\n\n<li>88% of consumers would use a business that replies to all of its reviews. (<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">BrightLocal<\/a>)<\/li>\n\n\n\n<li>Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps. (<a href=\"https:\/\/support.google.com\/business\/answer\/10515606?hl=en\">Google<\/a>)<\/li>\n\n\n\n<li>Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. (<a href=\"https:\/\/support.google.com\/business\/answer\/10515606?hl=en\">Google<\/a>)<\/li>\n\n\n\n<li>32% of SEOs think the Google Business Profile is the most important ranking factor for the map pack. (<a href=\"https:\/\/www.brightlocal.com\/learn\/local-seo\/introduction-to-local-seo\/ranking-factors\/\">BrightLocal<\/a>)<\/li>\n\n\n\n<li>36% of SEOs think on-page is the most important ranking factor for local organic search results. (<a href=\"https:\/\/www.brightlocal.com\/learn\/local-seo\/introduction-to-local-seo\/ranking-factors\/\">BrightLocal<\/a>)<\/li>\n\n\n\n<li>76% of people who search on their smartphones for something nearby visit a business within a day. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/mobile-search-trends-consumers-to-stores\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>28% of searches for something nearby result in a purchase. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/mobile-search-trends-consumers-to-stores\/\">Think With Google<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Video SEO statistics\" data-section=\"video-seo-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_tyvkdv7nm1kf\"><\/a>Video SEO statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>We\u2019ve had great success driving customers using <a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\">YouTube<\/a>. Are you doing it too? If not, these stats may surprise you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1542\" height=\"778\" class=\"wp-image-173138\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-size.png\" alt=\"There are an estimated 14.4 billion videos on YouTube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-size.png 1542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-size-680x343.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-size-768x387.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-size-1536x775.png 1536w\" sizes=\"auto, (max-width: 1542px) 100vw, 1542px\"><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The estimated size of YouTube is 14.4 billion videos. (<a href=\"https:\/\/tubestats.org\/\">Tubestats<\/a>)<\/li>\n\n\n\n<li>91% of businesses use video as a marketing tool (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n\n\n\n<li>88% of video marketers see video as an important part of their overall strategy. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n\n\n\n<li>75% of video marketers say they\u2019ve used AI tools to help them create or edit marketing videos. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n\n\n\n<li>82% of people have been convinced to buy a product or service by watching a video. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Mobile SEO statistics\" data-section=\"mobile-seo-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_wd228x7i5vx5\"><\/a>Mobile SEO statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google has moved to <a href=\"https:\/\/ahrefs.com\/blog\/mobile-first-indexing\/\">mobile-first indexing<\/a>, and more people are using mobile search. No doubt, <a href=\"https:\/\/ahrefs.com\/blog\/mobile-seo\/\">mobile SEO<\/a> is incredibly important.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>58.67% of all website traffic worldwide comes from mobile phones. (<a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\">Statista<\/a>)<\/li>\n\n\n\n<li>People use Google Lens to answer 8 billion questions every month. (<a href=\"https:\/\/blog.google\/products\/search\/new-search-technology\/\">Google<\/a>)<\/li>\n\n\n\n<li>57% of local search queries are submitted using a mobile device or tablet. (<a href=\"https:\/\/www.reviewtrackers.com\/reports\/local-search\/\">ReviewTrackers<\/a>)<\/li>\n\n\n\n<li>51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/being-there-micromoments-especially-mobile\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>54% of smartphone users search for business hours, and 53% search for directions to local stores. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/how-advertisers-can-extend-their-relevance-with-search-download\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/how-advertisers-can-extend-their-relevance-with-search-download\/\">Think With Google<\/a>)<\/li>\n\n\n\n<li>56% of in-store shoppers used their smartphones to shop or research items while they were in-store. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/in-store-smartphone-research-statistics\/\">Think With Google<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Affiliate SEO statistics\" data-section=\"affiliate-seo-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_qee0e1cich27\"><\/a>Affiliate SEO statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">Affiliate marketing<\/a> is a popular way of monetizing your website from SEO. Here are some&nbsp;stats.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The average affiliate marketer earns $8,038 per month. (<a href=\"https:\/\/www.authorityhacker.com\/affiliate-marketing-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>Affiliate marketers with 3+ years of experience earn 9.45x more than beginners. (<a href=\"https:\/\/www.authorityhacker.com\/affiliate-marketing-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>45.3% of affiliate marketers say getting traffic is their biggest challenge. (<a href=\"https:\/\/www.authorityhacker.com\/affiliate-marketing-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>82% of websites earning 6+ figures annually monetize with display ads and affiliate products. (<a href=\"https:\/\/www.authorityhacker.com\/affiliate-marketing-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>The three most profitable affiliate niches are education, travel, and beauty. (<a href=\"https:\/\/www.authorityhacker.com\/affiliate-marketing-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>Only 4 of the top 100 websites ranking for product review search queries were independent brands. (<a href=\"https:\/\/detailed.com\/affiliate-serps\/\">Detailed<\/a>)<\/li>\n\n\n\n<li>Reddit is the most popular domain for product review queries. (<a href=\"https:\/\/detailed.com\/forum-serps\/\">Detailed<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"AI and SEO statistics\" data-section=\"ai-seo-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_ucdcsa95j6fg\"><\/a>AI and SEO statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Since the release of <a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-for-seo\/\">ChatGPT<\/a>, SEOs have flocked to AI to improve, optimize, and automate their marketing. Check out these&nbsp;stats.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"994\" class=\"wp-image-173141\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ai-adoption-in-digital-marketing.webp\" alt=\"Over 3\/4 of marketers use AI tools for work\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ai-adoption-in-digital-marketing.webp 1500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ai-adoption-in-digital-marketing-641x425.webp 641w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ai-adoption-in-digital-marketing-768x509.webp 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>75.7% of marketers are now using AI tools for work. (<a href=\"https:\/\/www.authorityhacker.com\/ai-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>69% of marketers are using ChatGPT. (<a href=\"https:\/\/www.authorityhacker.com\/ai-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>65.8% of people think AI content is equal to or better than human writing. (<a href=\"https:\/\/www.authorityhacker.com\/ai-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>85.1% of marketers are using AI for article writing. (<a href=\"https:\/\/www.authorityhacker.com\/ai-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>32.9% of businesses have already replaced some human tasks with AI solutions. (<a href=\"https:\/\/www.authorityhacker.com\/ai-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>Only 30.1% of Marketers think AI will negatively impact search traffic in 5 years. (<a href=\"https:\/\/www.authorityhacker.com\/ai-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>63% of AI adopters cite inaccuracies in AI content as a major challenge. (<a href=\"https:\/\/www.authorityhacker.com\/ai-survey\/\">Authority Hacker<\/a>)<\/li>\n\n\n\n<li>71% of marketers use AI tools for content ideation, 70% use AI tools to assist with brainstorming content development, and 40% use AI tools to create overall strategies. (<a href=\"https:\/\/www.siegemedia.com\/strategy\/content-marketing-trends\">Siege Media<\/a>)<\/li>\n\n\n\n<li>57.2% of marketers considered replacing their internal or external resources with AI. (<a href=\"https:\/\/www.superpath.co\/blog\/state-of-content-marketing-report\">Superpath<\/a>)<\/li>\n\n\n\n<li>48% of the most widely used news websites across ten countries were blocking OpenAI\u2019s crawlers. 24% were blocking Google\u2019s AI crawler. (<a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/how-many-news-websites-block-ai-crawlers\">Reuters Institute<\/a>)<\/li>\n\n\n\n<li>Since the release of ChatGPT, there has been a 33% decrease in writing jobs. (<a href=\"https:\/\/bloomberry.com\/i-analyzed-5m-freelancing-jobs-to-see-what-jobs-are-being-replaced-by-ai\/\">Bloomberry<\/a>)<\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Voice search statistics\" data-section=\"voice-search-statistics\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_43o5ksk8k4fo\"><\/a>Voice search statistics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>\u201cHey, Google. What\u2019s the current state of <a href=\"https:\/\/ahrefs.com\/blog\/voice-search\/\">voice search<\/a>?\u201d<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>36% of Americans own a smart speaker. (<a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2023\/03\/The-Infinite-Dial-2023.pdf\">Edison Research<\/a>)<\/li>\n\n\n\n<li>58% of consumers ages 25-34 use voice search daily. (<a href=\"https:\/\/upcity.com\/experts\/consumers-and-voice-search-study\/\">UpCity<\/a>)<\/li>\n\n\n\n<li>16% of people use voice search for local \u201cnear me\u201d searches. (<a href=\"https:\/\/upcity.com\/experts\/consumers-and-voice-search-study\/\">UpCity<\/a>)<\/li>\n\n\n\n<li>67% of consumers say they\u2019re very likely to use voice search when seeking information. (<a href=\"https:\/\/upcity.com\/experts\/consumers-and-voice-search-study\/\">UpCity<\/a>)<\/li>\n\n\n\n<li>Between August 2019 to 2021, 8.9 million consumers purchased health and beauty items using smart speakers. (<a href=\"https:\/\/www.comscore.com\/Insights\/Blog\/As-Smart-Speakers-Evolve-So-Do-Consumers\">Comscore<\/a>)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-173132-_ecqhzi961t9a\"><\/a>Learn more<\/h2>\n\n\n\n<p>Looking for more statistics? Check out these resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/blogging-statistics\/\">73 Blogging Statistics for&nbsp;2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-statistics\/\">70 Content Marketing Statistics to Bookmark for&nbsp;2024<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-search-statistics\/\">56 Google Search Statistics to Bookmark for&nbsp;2024<\/a><\/li>\n<\/ul>\n\n\n\n<p>Or use these resources to learn more about&nbsp;SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\">The Beginner\u2019s Guide to&nbsp;SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/academy\/seo-training-course\">Complete SEO Training Course: Learn SEO&nbsp;Free<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/seo-basics\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-basics\/\">SEO Basics: Beginner\u2019s Guide to SEO Success<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve curated, vetted, and categorized a list of up-to-date stats&nbsp;below. These are the most interesting SEO stats we think you should know: As SEOs, it\u2019s important to understand where search engines are and where they\u2019re going. These stats about ranking<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-148790","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>124 SEO Statistics for 2024<\/title>\n<meta name=\"description\" content=\"Are you curious about the state of SEO in 2023? Here&#039;s a list of the most up-to-date SEO statistics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"124 SEO Statistics for 2024\" \/>\n<meta property=\"og:description\" content=\"Most interesting SEO stats we think you should know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T07:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-16T21:34:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/1-pages-getting-no-organic-traffic-form-google.png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"124 SEO Statistics for&nbsp;2024\",\"datePublished\":\"2022-11-14T07:00:32+00:00\",\"dateModified\":\"2024-06-16T21:34:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/\"},\"wordCount\":2163,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/124-seo-statistics-for-2024-by-si-quan-ong-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/\",\"name\":\"124 SEO Statistics for 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/1-pages-getting-no-organic-traffic-form-google.png\",\"datePublished\":\"2022-11-14T07:00:32+00:00\",\"dateModified\":\"2024-06-16T21:34:14+00:00\",\"description\":\"Are you curious about the state of SEO in 2023? 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