{"id":148790,"date":"2026-06-02T04:54:23","date_gmt":"2026-06-02T09:54:23","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=148790"},"modified":"2026-06-02T05:54:24","modified_gmt":"2026-06-02T10:54:24","slug":"seo-statistics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-statistics\/","title":{"rendered":"107 SEO Statistics for&nbsp;2026"},"content":{"rendered":"<div class=\"intro-txt\">Curious about the state of SEO in 2026? Then look no further.<\/div>\n<p class=\"wp-block-paragraph\">We\u2019ve curated, vetted, and categorized a list of up-to-date stats&nbsp;below.<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\">\n<div class=\"intro-title\">Contents<\/div>\n<p><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/p><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"Top SEO statistics\" data-section=\"top-seo-statistics\">\n<h2 class=\"wp-block-heading\">Top SEO statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>68% of online experiences begin with a search engine. (<a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\">BrightEdge<\/a>)<\/li>\n<li>63.41% of all US web traffic referrals come from Google. (<a href=\"https:\/\/sparktoro.com\/blog\/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro\/\">SparkToro<\/a>)<\/li>\n<li>SEO drives 1,000%+ more traffic than organic social media. (<a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\">BrightEdge<\/a>)<\/li>\n<li>96.55% of all pages get zero search traffic from Google. (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>)<\/li>\n<li>87% of marketers surveyed use AI to create or help create content (769 out of 879 respondents). (<a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">Ahrefs<\/a>)<\/li>\n<li>87% of marketers use AI to help create content. (<a href=\"https:\/\/ahrefs.com\/blog\/marketers-using-ai-publish-more-content\/\">Ahrefs<\/a>)<\/li>\n<li>96.55% of all pages get zero organic search traffic from Google. (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>)<\/li>\n<li>AI Overviews are associated with a 58% lower average click-through rate for the top-ranking organic page. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks-update\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section2\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section2\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"Search engine statistics\" data-section=\"search-engine-statistics\">\n<h2 class=\"wp-block-heading\">Search engine statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>Google holds a 90.39% global search engine market share across all devices. (<a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">StatCounter<\/a>)<\/li>\n<li>Google maintains a web index of ~400 billion documents. (<a href=\"https:\/\/zyppy.com\/seo\/google-index-size\/\">Zyppy<\/a>)<\/li>\n<li>61.5% of desktop searches and 34.4% of mobile searches result in no-clicks. (<a href=\"https:\/\/sparktoro.com\/blog\/google-ctr-in-2018-paid-organic-no-click-searches\/\">SparkToro<\/a>)<\/li>\n<li>15% of all Google searches have never been searched before. (<a href=\"https:\/\/twitter.com\/Google\/status\/1493681643290300425\">Google<\/a>)<\/li>\n<li>The average top-ranking result has a CTR of 9.28%, followed by 5.82 and 3.11% for positions two and three. (<a href=\"https:\/\/www.researchgate.net\/publication\/377272216_Device-dependent_click-through_rate_estimation_in_Google_organic_search_results_based_on_clicks_and_impressions_data\">ResearchGate<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section3\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section3\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"CTR and SERP behavior statistics\" data-section=\"ctr-and-serp-behavior-statistics\">\n<h2 class=\"wp-block-heading\">CTR and SERP behavior statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>Organic CTR on queries with Google AI Overviews fell to 0.61% in September 2025, down 61% from 1.76% in June 2024. (<a href=\"https:\/\/www.seerinteractive.com\/insights\/aio-impact-on-google-ctr-september-2025-update\">Seer Interactive<\/a>)<\/li>\n<li>The first organic Google result has an average CTR of 39.8%. (<a href=\"https:\/\/firstpagesage.com\/reports\/google-click-through-rates-ctrs-by-ranking-position\/\">First Page Sage<\/a>)<\/li>\n<li>96.6% of all Google search clicks go to results on the first page of results. (<a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">Ahrefs<\/a>)<\/li>\n<li>The top 3 organic Google results receive 68.7% of all clicks on the search page. (<a href=\"https:\/\/firstpagesage.com\/reports\/google-click-through-rates-ctrs-by-ranking-position\/\">First Page Sage<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section4\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section4\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"Ranking and content statistics\" data-section=\"ranking-and-content-statistics\">\n<h2 class=\"wp-block-heading\">Ranking and content statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>Only 1.94% of all pages get between one and ten monthly search visits from Google. (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>)<\/li>\n<li>The top-ranking page gets the most total search traffic only 49% of the time. (<a href=\"https:\/\/ahrefs.com\/blog\/ranking-number-one-is-overrated\/\">Ahrefs<\/a>)<\/li>\n<li>Only 1.74% of newly published pages reach the top 10 search results within one year for at least one keyword. (<a href=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\">Ahrefs<\/a>)<\/li>\n<li>72.9% of pages ranking in Google\u2019s top 10 are more than 3 years old. (<a href=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\">Ahrefs<\/a>)<\/li>\n<li>7.4% of top-ranking pages don\u2019t have a title tag. (<a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Ahrefs<\/a>)<\/li>\n<li>Google changed title tags 76.04% of the time based on Q1 2025 data. (<a href=\"https:\/\/www.johnmcalpin.com\/seo-data-study-how-often-google-changes-title-tags-and-why\/\">John McAlpin<\/a>)<\/li>\n<li>Google rewrites title tags 33.4% of the time, making it 33% more likely to rewrite title tags than previously measured. (<a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Ahrefs<\/a>)<\/li>\n<li>When Google ignores the title tag, it uses H1 50.76% of the time instead. (<a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Ahrefs<\/a>)<\/li>\n<li>Google is 57% more likely to rewrite title tags that are too long. (<a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Ahrefs<\/a>)<\/li>\n<li>25.02% of top-ranking pages don\u2019t have a meta description. (<a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">Ahrefs<\/a>)<\/li>\n<li>Google rewrites meta descriptions 62.78% of the time. This drops to 59.65% for fat-head and rises to 65.62% for long-tails. (<a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">Ahrefs<\/a>)<\/li>\n<li>40.61% of pages have meta descriptions that truncate. (<a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">Ahrefs<\/a>)<\/li>\n<li>Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails. (<a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">Ahrefs<\/a>)<\/li>\n<li>The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (<a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">Ahrefs<\/a>)<\/li>\n<li>There\u2019s no correlation between Flesch Reading Ease scores and ranking positions. (<a href=\"https:\/\/ahrefs.com\/blog\/flesch-reading-ease\/\">Ahrefs<\/a>)<\/li>\n<li>30.9% of featured snippets rank in position one in Google search results. (<a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">Ahrefs<\/a>)<\/li>\n<li>AI-cited content is 25.7% fresher on average than pages ranking in organic Google results. (<a href=\"https:\/\/ahrefs.com\/blog\/fresh-content\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section5\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section5\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"Backlink statistics\" data-section=\"backlink-statistics\">\n<h2 class=\"wp-block-heading\">Backlink statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>There\u2019s a positive correlation between the number of websites linking to a page and its search traffic. (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>)<\/li>\n<li>Pages ranking higher in Google\u2019s SERPs tend to acquire more new followed referring domains \u2014 a positive correlation found across 10,000 SERPs analyzed. (<a href=\"https:\/\/ahrefs.com\/blog\/backlink-growth-study\/\">Ahrefs<\/a>)<\/li>\n<li>Most top-ranking pages get \u201cfollowed\u201d backlinks from new websites at a pace of +5%-14.5% per month. (<a href=\"https:\/\/ahrefs.com\/blog\/backlink-growth-study\/\">Ahrefs<\/a>)<\/li>\n<li>73.6% of domains have reciprocal links, meaning that some of the sites they link to also link to them. (<a href=\"https:\/\/ahrefs.com\/blog\/reciprocal-links\/\">Ahrefs<\/a>)<\/li>\n<li>43.7% of the top-ranking pages have some reciprocal links. (<a href=\"https:\/\/ahrefs.com\/blog\/reciprocal-links\/\">Ahrefs<\/a>)<\/li>\n<li>66.5% of links to sites in the last nine years are dead. (<a href=\"https:\/\/ahrefs.com\/blog\/link-rot-study\/\">Ahrefs<\/a>)<\/li>\n<li>10.6% of all backlinks to the top 110,000 sites are nofollow. (<a href=\"https:\/\/ahrefs.com\/blog\/nofollow-ugc-sponsored\/\">Ahrefs<\/a>)<\/li>\n<li>0.44% of referring domains to the top 110k sites use rel=\u201cugc\u201d and 0.01% use rel=\u201csponsored\u201d. (<a href=\"https:\/\/ahrefs.com\/blog\/nofollow-ugc-sponsored\/\">Ahrefs<\/a>)<\/li>\n<li>URLs with a larger number of anchor text variations from internal links are highly correlated with more Google search traffic. (<a href=\"https:\/\/zyppy.com\/seo\/internal-links\/seo-study\/\">Zyppy<\/a>)<\/li>\n<li>Pages with at least one exact match anchor had at least five times more traffic than pages without. (<a href=\"https:\/\/zyppy.com\/seo\/internal-links\/seo-study\/\">Zyppy<\/a>)<\/li>\n<li>SEOs typically take 1-2 hours to build a single link. (<a href=\"https:\/\/aira.net\/state-of-link-building\/link-building-measurement-and-reporting\/\">Aira<\/a>)<\/li>\n<li>Top-ranking pages (#1 position) tend to gain followed backlinks from new referring domains at a pace of between +5% and +14.5% per month. (<a href=\"https:\/\/ahrefs.com\/blog\/backlink-growth-study\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section6\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section6\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"Keyword statistics\" data-section=\"keyword-statistics\">\n<h2 class=\"wp-block-heading\">Keyword statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>94.74% of keywords get 10 monthly searches or fewer. (<a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">Ahrefs<\/a>)<\/li>\n<li>0.0008% of keywords get more than 100,000 monthly searches. (<a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">Ahrefs<\/a>)<\/li>\n<li>Google Ads Keyword Planner overestimates search volumes 54.28% of the time and is roughly accurate 45.22% of the time. (<a href=\"https:\/\/ahrefs.com\/blog\/gsc-gkp-search-volume-study\/\">Ahrefs<\/a>)<\/li>\n<li>46.08% of clicks in Google Search Console go to hidden terms. (<a href=\"https:\/\/ahrefs.com\/blog\/gsc-hidden-terms-study\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section7\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section7\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"SEO industry statistics\" data-section=\"seo-industry-statistics\">\n<h2 class=\"wp-block-heading\">SEO industry statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>78.2% of SEOs charge monthly retainers for some or all of their services. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n<li>54.5% of SEOs only offer one pricing model (hourly, retainer, or per-project). (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n<li>$501\u2013$1,000 per month is the most popular monthly retainer rate for SEOs, with 20.4% of respondents charging this rate. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n<li>24% of SEOs charge $75\u2013$100 per hour, making it the most popular hourly rate. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n<li>21.2% of respondents charge $2,501\u2013$5,000 per project, making it the most popular per-project SEO rate. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n<li>Only 4.1% of SEO professionals charge $201 or more per hour. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n<li>Agencies and consultants usually charge more than freelancers. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n<li>SEOs serving a local market charge $1,557.08\/month on average, while those serving the worldwide market charge $3,473.74\/month on average \u2014 123.1% more. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n<li>There\u2019s a clear positive correlation between experience and rates. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n<li>85.7% of India-based SEOs charge $30 or less per hour for their services. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">Ahrefs<\/a>)<\/li>\n<li>The median annual salary for SEOs in 2023 was $49,211, rising to $58,288 in 2024. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-salary\/\">Ahrefs<\/a>)<\/li>\n<li>To earn higher salaries in SEO, you need to be a technical SEO expert. Heads of SEO, SEO Directors, and SEO Leads all said that their main specialization was technical SEO. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-salary\/\">Ahrefs<\/a>)<\/li>\n<li>Self-employed SEOs earned the most on average ($60,232). The median annual salary for in-house roles was slightly lower at $56,789, and agency SEOs had the lowest median annual salary at $44,169. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-salary\/\">Ahrefs<\/a>)<\/li>\n<li>SEO Directors have an average of 13 years of experience, while Heads of SEO average 10 years of experience. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-salary\/\">Ahrefs<\/a>)<\/li>\n<li>Google rewrites title tags 33.4% of the time. (<a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Ahrefs<\/a>)<\/li>\n<li>Only 5.7% of newly published pages will rank in Google\u2019s top 10 search results within a year of publication. (<a href=\"\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section8\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section8\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"Technical SEO statistics\" data-section=\"technical-seo-statistics\">\n<h2 class=\"wp-block-heading\">Technical SEO statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>33% of websites pass the <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a> threshold. (<a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals-study\/\">Ahrefs<\/a>)<\/li>\n<li>Only 11.9% of pages had at least one Core Web Vitals metric, and 93% of those had all three metrics. (<a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals-study\/\">Ahrefs<\/a>)<\/li>\n<li>Over 67% of domains using Hreflang have issues. (<a href=\"https:\/\/ahrefs.com\/blog\/hreflang-study\/\">Ahrefs<\/a>)<\/li>\n<li>95.2% of sites have 3XX redirect issues. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n<li>88% of sites have HTTP to HTTPS redirect issues. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n<li>53.1% of home pages have missing alternative text for images. (<a href=\"https:\/\/webaim.org\/projects\/million\/\">WebAIM Million<\/a>)<\/li>\n<li>72.3% of sites have slow pages. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n<li>68.5% of sites have page and SERP titles that do not match. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n<li>66.2% of sites have a page that has only one follow incoming internal link. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n<li>62.7% of sites have a page that links to redirects. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n<li>59.5% of sites have missing H1 tags. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n<li>51.3% of sites have multiple H1 tags. (<a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Ahrefs<\/a>)<\/li>\n<li>95.2% of websites have 3XX redirect issues. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">Ahrefs<\/a>)<\/li>\n<li>80.4% of websites have missing alt attributes. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">Ahrefs<\/a>)<\/li>\n<li>72.3% of websites have slow pages. (<a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section9\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section9\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"Local SEO statistics\" data-section=\"local-seo-statistics\">\n<h2 class=\"wp-block-heading\">Local SEO statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>58% of companies don\u2019t optimize for local search. (<a href=\"https:\/\/www.reviewtrackers.com\/reports\/local-search\/\">ReviewTrackers<\/a>)<\/li>\n<li>80% of consumers say they\u2019re likely to use a business that responds to all of its reviews. (<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">BrightLocal<\/a>)<\/li>\n<li>Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps. (<a href=\"https:\/\/support.google.com\/business\/answer\/10515606?hl=en\">Google<\/a>)<\/li>\n<li>Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. (<a href=\"https:\/\/support.google.com\/business\/answer\/10515606?hl=en\">Google<\/a>)<\/li>\n<li>Google Business Profile signals account for 32% of local pack ranking influence, making it the most important ranking factor category for the map pack. (<a href=\"https:\/\/whitespark.ca\/local-search-ranking-factors\/\">Whitespark<\/a>)<\/li>\n<li>36% of SEOs think on-page is the most important ranking factor for local organic search results. (<a href=\"https:\/\/www.brightlocal.com\/learn\/local-seo\/introduction-to-local-seo\/ranking-factors\/\">BrightLocal<\/a>)<\/li>\n<li>76% of people who search on their smartphones for something nearby visit a business within a day. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/mobile-search-trends-consumers-to-stores\/\">Google<\/a>)<\/li>\n<li>28% of searches for something nearby result in a purchase. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/mobile-search-trends-consumers-to-stores\/\">Google<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section10\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section10\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"Video SEO statistics\" data-section=\"video-seo-statistics\">\n<h2 class=\"wp-block-heading\">Video SEO statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>91% of businesses use video as a marketing tool. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n<li>93% of video marketers see video as an important part of their overall strategy. (<a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n<li>63% of video marketers have used AI video tools to help create or edit marketing videos. (<a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n<li>85% of people say they\u2019ve been convinced to buy a product or service by watching a brand\u2019s video. (<a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section11\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section11\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"Mobile SEO statistics\" data-section=\"mobile-seo-statistics\">\n<h2 class=\"wp-block-heading\">Mobile SEO statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>Mobile accounts for 51.04% of global platform market share as of May 2026. (<a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile\/worldwide\/\">StatCounter<\/a>)<\/li>\n<li>51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/being-there-micromoments-especially-mobile\/\">Google<\/a>)<\/li>\n<li>56% of in-store shoppers used their smartphones to shop or research items while they were in-store. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/in-store-smartphone-research-statistics\/\">Google<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section12\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section12\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" \/><\/g><\/svg><\/a>\n<div class=\"link-text\" data-anchor=\"AI and SEO statistics\" data-section=\"ai-and-seo-statistics\">\n<h2 class=\"wp-block-heading\">AI and SEO statistics<\/h2>\n<\/div>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>65% of respondents said human-written content is better quality than AI-generated content, while 14% said AI content was better and 21% said the two were roughly the same. (<a href=\"https:\/\/ahrefs.com\/blog\/websites-using-ai-content-grow-faster\/\">Ahrefs<\/a>)<\/li>\n<li>71% of marketers use AI tools for content ideation. (<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">HubSpot<\/a>)<\/li>\n<li>48% of the most widely used news websites across ten countries were blocking OpenAI\u2019s crawlers. 24% were blocking Google\u2019s AI crawler. (<a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/how-many-news-websites-block-ai-crawlers\">Reuters Institute<\/a>)<\/li>\n<li>Since the release of ChatGPT, there has been a 33% decrease in writing jobs. (<a href=\"https:\/\/bloomberry.com\/i-analyzed-5m-freelancing-jobs-to-see-what-jobs-are-being-replaced-by-ai\/\">Bloomberry<\/a>)<\/li>\n<li>AI Overviews are associated with a 34.5% reduction in clicks for pages that rank in search results. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\">Ahrefs<\/a>)<\/li>\n<li>Google sends 345 times more traffic than ChatGPT, Gemini, and Perplexity combined. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-seo-statistics\/\">Ahrefs<\/a>)<\/li>\n<li>74% of all new web content published contains AI-generated content. (<a href=\"https:\/\/ahrefs.com\/blog\/ai-seo-statistics\/\">Ahrefs<\/a>)<\/li>\n<li>YouTube accounts for ~23.3% of citations across Google AI Overviews, making it the most-cited domain overall, based on an analysis of 36 million AI Overviews and 46 million citations. (<a href=\"https:\/\/surferseo.com\/blog\/ai-citation-report\/\">Surfer<\/a>)<\/li>\n<li>Wikipedia appears in ~18.4% of Google AI Overview citations, making it the second most-cited domain overall across nearly every industry. (<a href=\"https:\/\/surferseo.com\/blog\/ai-citation-report\/\">Surfer<\/a>)<\/li>\n<li>ChatGPT accounts for 77.97% of all AI referral traffic globally, making it the dominant AI platform for website referrals. (<a href=\"https:\/\/seranking.com\/blog\/ai-traffic-research-study\/\">SE Ranking<\/a>)<\/li>\n<li>Perplexity drives 15.10% of all AI referral traffic to websites globally. (<a href=\"https:\/\/seranking.com\/blog\/ai-traffic-research-study\/\">SE Ranking<\/a>)<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Curious about the state of SEO in 2026? Then look no further. We\u2019ve curated, vetted, and categorized a list of up-to-date stats&nbsp;below. Contents Top SEO statistics 68% of online experiences begin with a search engine. (BrightEdge) 63.41% of all US<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-148790","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>107 SEO Statistics for 2026<\/title>\n<meta name=\"description\" content=\"Are you curious about the state of SEO today? Here&#039;s a list of the most up-to-date SEO statistics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"107 SEO Statistics for 2026\" \/>\n<meta property=\"og:description\" content=\"Most interesting SEO stats we think you should know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-02T09:54:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T10:54:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/ahrefs_blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"107 SEO Statistics for&nbsp;2026\",\"datePublished\":\"2026-06-02T09:54:23+00:00\",\"dateModified\":\"2026-06-02T10:54:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/\"},\"wordCount\":1588,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\",\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/107-seo-statistics-for-2026-by-si-quan-ong-general-seo.jpg\",\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/#primaryimage\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-statistics\\\/\",\"name\":\"107 SEO Statistics for 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"datePublished\":\"2026-06-02T09:54:23+00:00\",\"dateModified\":\"2026-06-02T10:54:24+00:00\",\"description\":\"Are you curious about the state of SEO today? 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