{"id":148669,"date":"2022-11-10T00:02:00","date_gmt":"2022-11-10T05:02:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=148669"},"modified":"2023-02-10T11:08:01","modified_gmt":"2023-02-10T16:08:01","slug":"rtings-seo-case-study","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/rtings-seo-case-study\/","title":{"rendered":"How RTINGS.com Dominates Product Niches (SEO Case Study)"},"content":{"rendered":"\n
RTINGS.com (small for \u201cratings\u201d) is one of the few affiliate websites that dominate the search results for a wide range of consumer electronic products, including televisions, headphones, and vacuum cleaners. It ranks high even for some of the most generic, fat-head keywords like \u201ctv,\u201d which has an estimated volume of 462K monthly searches in the U.S. alone.<\/div>\n\n\n\n

As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: <\/p>\n\n\n\n

\"SEO<\/figure>\n\n\n\n

Like many other successful affiliate websites, it started by just reviewing televisions. It\u2019s best known for its straight-to-the-point, in-depth, and data-driven reviews. <\/p>\n\n\n\n

However, unlike Wirecutter<\/a>, RTINGS.com doesn\u2019t come up in conversations in SEO communities during discussions on affiliate marketing or case studies in general. But there\u2019s a lot to learn from its website\u2019s success.<\/p>\n\n\n\n

When I started my research, something that impressed me the most was its website structure and the usage of programmatic SEO. Here are the most interesting takeaways:<\/p>\n

Looking for more case studies?<\/div>
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Head over to our list of SEO case studies<\/a>.<\/p>\n

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