{"id":148378,"date":"2022-10-28T01:00:00","date_gmt":"2022-10-28T06:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=148378"},"modified":"2023-08-15T05:11:21","modified_gmt":"2023-08-15T10:11:21","slug":"free-seo-audit-tools","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/free-seo-audit-tools\/","title":{"rendered":"The Only 2 Free SEO Audit Tools You&nbsp;Need"},"content":{"rendered":"\n<div class=\"intro-txt\">An SEO audit is where you find opportunities to improve a site\u2019s search performance.<\/div>\n\n\n\n<p>To find all of these opportunities, you need to look in different places: content, links, technical issues, and&nbsp;more.<\/p>\n\n\n\n<p>This is something Google Search Console and <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> are designed for. And if you use both of them for what they are best at, you can do a comprehensive SEO audit without spending a dime on tools. Let\u2019s do a quick overview of&nbsp;them.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Google Search Console\" data-section=\"google-search-console\">\n\n\n\n<h2 class=\"wp-block-heading\">1. <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console&nbsp;<\/a><\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google Search Console (GSC) is a unique and probably irreplaceable tool in any SEO toolbox because it offers the most accurate data when it comes to Google\u2019s search-related products, e.g., organic traffic data, click-through rates, index coverage, etc.<\/p>\n\n\n\n<p>If you don\u2019t already have GSC set up, all you need to do is <a href=\"https:\/\/search.google.com\/search-console\/about\">sign in<\/a> with your Google account, verify the ownership of the site you want to audit, and wait for the data to come in. By the way, we also recommend submitting a sitemap via GSC as soon as possible (this helps Google discover and index your pages quicker).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1580\" height=\"1294\" class=\"wp-image-148387\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-gsc-welcome-screen.png\" alt=\"Google Search Console welcome screen\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-gsc-welcome-screen.png 1580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-gsc-welcome-screen-519x425.png 519w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-gsc-welcome-screen-768x629.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-gsc-welcome-screen-1536x1258.png 1536w\" sizes=\"auto, (max-width: 1580px) 100vw, 1580px\">\n<figcaption class=\"wp-element-caption\">GSC allows you to monitor the entire website (left) or just parts of it (right).<\/figcaption>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How it&nbsp;helps<\/h3>\n\n\n\n<p>Here\u2019s a list of SEO checks best done with&nbsp;GSC.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Checking organic traffic (from Google)&nbsp;<\/h4>\n\n\n\n<p>Arguably the most common use case for GSC and one of the reasons why it\u2019s unique\u2014getting organic traffic, impressions, and click-through rates straight from Google.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"984\" class=\"wp-image-148389\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-performance-report-gsc.jpg\" alt=\"Performance report in GSC\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-performance-report-gsc.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-performance-report-gsc-680x335.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-performance-report-gsc-768x378.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-performance-report-gsc-1536x756.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>With the Performance tools in GSC, you can check for things like click trends over longer periods (up to 16 months) or pages with high rankings but low click-through rates.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Checking for manual actions&nbsp;<\/h4>\n\n\n\n<p>When Google thinks a page or an entire website is trying to manipulate search rankings, it can issue a so-called <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en\">manual action<\/a>. This can result in lower rankings or even exclusion from Google\u2019s index.&nbsp;<\/p>\n\n\n\n<p>Google uses GSC to communicate an eventual manual action. If your website has one, you will find it there, along with directions on how to fix the problem.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Checking for crawlability issues<\/h4>\n\n\n\n<p>Crawlability is a search engine\u2019s ability to access content on a page. If a page can\u2019t be accessed by <a href=\"https:\/\/ahrefs.com\/blog\/googlebot\/\">Googlebot<\/a>, searchers won\u2019t find it on the&nbsp;SERPs.&nbsp;<\/p>\n\n\n\n<p>The <strong>Crawl Stats<\/strong> report in GSC is helpful for detecting potential problems with crawling your website by Google. For instance, server 5XX errors, page timeouts, or unavailable <a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\">robots.txt files<\/a>.<\/p>\n\n\n\n<p>Google recommends this report for advanced users with sites bigger than 1,000 pages. However, pretty much every potential error here, including sudden drops in crawl rate, can also affect smaller sites.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"374\" class=\"wp-image-148391\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-crawl-stats-gsc.png\" alt=\"Crawl stats in GSC\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-crawl-stats-gsc.png 904w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-crawl-stats-gsc-680x281.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-crawl-stats-gsc-768x318.png 768w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Making sure your website is mobile-friendly&nbsp;<\/h4>\n\n\n\n<p>Mobile-friendliness is part of Google\u2019s <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\">Page Experience signals<\/a> (has an impact on rankings). Google doesn\u2019t want to rank high pages that are slow or hard to navigate on mobile devices, as too many people surf the web and look for local businesses using their phones (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-web-traffic-statistics\/\">stats from Google<\/a>).&nbsp;<\/p>\n\n\n\n<p>GSC automatically monitors your entire website for mobile usability. If there\u2019s any action needed, you\u2019ll see what needs fixing and&nbsp;where.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1774\" height=\"620\" class=\"wp-image-148393\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-mobile-usability-gsc.png\" alt=\"Mobile experience report in GSC\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-mobile-usability-gsc.png 1774w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-mobile-usability-gsc-680x238.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-mobile-usability-gsc-768x268.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-mobile-usability-gsc-1536x537.png 1536w\" sizes=\"auto, (max-width: 1774px) 100vw, 1774px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Core Web Vitals&nbsp;<\/h4>\n\n\n\n<p>Another part of the Page Experience signals. <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals (CWV)<\/a> is a set of metrics for a page\u2019s load time, interactivity, and stability of the content as it&nbsp;loads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1898\" height=\"1772\" class=\"wp-image-148395\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-cwv-gsc.jpg\" alt=\"Core Web Vitals report in GSC\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-cwv-gsc.jpg 1898w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-cwv-gsc-455x425.jpg 455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-cwv-gsc-768x717.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-cwv-gsc-1536x1434.jpg 1536w\" sizes=\"auto, (max-width: 1898px) 100vw, 1898px\"><\/figure>\n\n\n\n<p>You can also have CWV set up in <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>. And in case the <strong>CWV<\/strong> report shows a \u201cnot enough data\u201d message, you can look at Ahrefs\u2019 page speed metrics to spot slow&nbsp;pages.&nbsp;<\/p>\n\n\n\n<p>All the above reports are sitewide. But if at any point you want to audit just one page from your website, you can use the URL Inspection tool.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1908\" height=\"130\" class=\"wp-image-148397\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-url-inspection-tool.png\" alt=\"URL Inspection tool in GSC\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-url-inspection-tool.png 1908w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-url-inspection-tool-680x46.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-url-inspection-tool-768x52.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-url-inspection-tool-1536x105.png 1536w\" sizes=\"auto, (max-width: 1908px) 100vw, 1908px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Ahrefs Webmaster Tools\" data-section=\"ahrefs-webmaster-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">2. <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ahrefs Webmaster Tools (AWT) is a tool that monitors the SEO health and SEO performance of your website.&nbsp;<\/p>\n\n\n\n<p>Compared to GSC, it monitors more SEO issues (explains how to fix them too) and offers more data on backlinks and keywords. You can think of it as a tool that fills the gaps of&nbsp;GSC.&nbsp;<\/p>\n\n\n\n<p>To set up AWT, <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">create a free account<\/a>. Then add and verify your websites so that the tool can start to crawl them. You will be able to use your GSC account to verify if you&nbsp;like.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1596\" height=\"898\" class=\"wp-image-148398\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-importing-project-awt.png\" alt=\"Starting a project in AWT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-importing-project-awt.png 1596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-importing-project-awt-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-importing-project-awt-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-importing-project-awt-1536x864.png 1536w\" sizes=\"auto, (max-width: 1596px) 100vw, 1596px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> AWT is free for an unlimited number of verified projects, up to 5,000 pages in total. If you need more, consider a premium <a href=\"https:\/\/ahrefs.com\/pricing\">Ahrefs subscription<\/a> with access to additional SEO&nbsp;tools.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How it&nbsp;helps&nbsp;<\/h3>\n\n\n\n<p>The tool consists of three main tools: Dashboard, <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, and <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. Most of your SEO audit will be done in Site Audit and some in Site Explorer. Let\u2019s look at some details.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Site Audit (for technical and on-page SEO issues)<\/h4>\n\n\n\n<p>If you know what types of SEO issues you\u2019re looking for after the crawl is done, you can head straight to the <strong>All issues <\/strong>report in Site Audit. You can edit the importance of the issues and use \u201cImportance\u201d as the filter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-148399\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-all-issues-report-awt.png\" alt=\"All issues report in AWT\" width=\"532\" height=\"396\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-all-issues-report-awt.png 968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-all-issues-report-awt-571x425.png 571w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-all-issues-report-awt-768x571.png 768w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\"><\/figure>\n\n\n\n<p>For each issue, you can view details with tips on how to fix&nbsp;it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1006\" class=\"wp-image-148401\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-seo-issue-help-awt.png\" alt=\"SEO issue details with recommendations on how to fix\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-seo-issue-help-awt.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-seo-issue-help-awt-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-seo-issue-help-awt-768x386.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-seo-issue-help-awt-1536x773.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-seo-issue-help-awt-400x200.png 400w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Otherwise, you may want to start auditing with the <strong>Indexability <\/strong>report. It\u2019s a fundamental report because, without indexing, pages are invisible to search engines and can\u2019t bring in any search traffic. If there are any <a href=\"https:\/\/ahrefs.com\/blog\/canonicalization\/\">canonicalization<\/a> issues or misplaced <a href=\"https:\/\/ahrefs.com\/blog\/meta-robots\/\">\u201cnoindex\u201d tags<\/a>, this report will let you&nbsp;know.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"892\" class=\"wp-image-148403\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-indexability-report-awt.png\" alt=\"Indexability report in AWT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-indexability-report-awt.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-indexability-report-awt-680x303.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-indexability-report-awt-768x343.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-indexability-report-awt-1536x685.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">Click on the category of issues to view affected pages.<\/figcaption>\n<\/figure>\n\n\n\n<p>In the <strong>Internal pages<\/strong> report, you will be able to spot any broken pages with 4XX or 5XX <a href=\"https:\/\/ahrefs.com\/blog\/http-status-codes\/\">response codes<\/a>. For instance, non-existing pages with the 404 code. Then you can view the number of referring domains to those pages by adding a column to the report.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"722\" class=\"wp-image-148405\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-broken-pages-with-links-awt.png\" alt=\"Report showing broken pages and number of referring domains pointing to them\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-broken-pages-with-links-awt.png 1890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-broken-pages-with-links-awt-680x260.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-broken-pages-with-links-awt-768x293.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-broken-pages-with-links-awt-1536x587.png 1536w\" sizes=\"auto, (max-width: 1890px) 100vw, 1890px\"><\/figure>\n\n\n\n<p>This report allows you also to spot pages that are using HTTP protocol instead of HTTPS. (HTTPS is a small ranking signal, as part of the Page Experience signals.)&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"896\" class=\"wp-image-148407\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-internal-pages-report-awt.png\" alt=\"Internal pages report in AWT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-internal-pages-report-awt.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-internal-pages-report-awt-680x305.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-internal-pages-report-awt-768x344.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-internal-pages-report-awt-1536x688.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">On the left, we can see the distribution of pages with errors. On&nbsp;the right, we can see the distribution of pages with HTTPS and HTTP protocols.<\/figcaption>\n<\/figure>\n\n\n\n<p>Any issues with links on your website will be shown in the <strong>Links <\/strong>report. For instance, <a href=\"https:\/\/ahrefs.com\/blog\/orphan-pages\/\">orphan pages<\/a>, dead-end pages, or pages with links to broken external pages.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"895\" class=\"wp-image-148409\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-links-report-awt.png\" alt=\"Links report in AWT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-links-report-awt.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-links-report-awt-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-links-report-awt-768x344.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-links-report-awt-1536x688.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">Click on the corresponding card to see all broken internal or external pages. Graphs offer an at-a-glance overview of link distribution.<\/figcaption>\n<\/figure>\n\n\n\n<p>For low-hanging, on-page optimization opportunities, go to the <strong>Content <\/strong>report. Some issues may directly hinder your ability to rank, such as title tag issues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"533\" class=\"wp-image-148411\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-title-tag-issues-awt.png\" alt=\"Graphs showing the distribution of pages with title tag issues\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-title-tag-issues-awt.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-title-tag-issues-awt-680x181.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-title-tag-issues-awt-768x205.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-title-tag-issues-awt-1536x410.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>The reports mentioned above are examples of <strong>13 predefined reports available in <\/strong><strong>AWT<\/strong><strong>.<\/strong> You may find other reports helpful too, such as reports made for images, localization issues, or a special cluster report showing sets of pages with duplicate content. What\u2019s more, you can create your own reports with four Site Audit&nbsp;tools:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page Explorer<\/li>\n\n\n\n<li>Link Explorer<\/li>\n\n\n\n<li>Internal Link Opportunities&nbsp;<\/li>\n\n\n\n<li>Structure Explorer<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019re done with fixing issues reported in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, you can schedule regular site crawls.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1590\" height=\"710\" class=\"wp-image-148413\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-crawl-scheduling-awt.png\" alt=\"Setting up crawl schedule in Site Audit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-crawl-scheduling-awt.png 1590w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-crawl-scheduling-awt-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-crawl-scheduling-awt-768x343.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-crawl-scheduling-awt-1536x686.png 1536w\" sizes=\"auto, (max-width: 1590px) 100vw, 1590px\"><\/figure>\n\n\n\n<p>AWT will email you when the crawl is done so you can check for improvements, new issues, or just the general <a href=\"https:\/\/ahrefs.com\/blog\/seo-score\/\">SEO health score<\/a>. The tool will also keep a history of site crawls for three months.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1113\" class=\"wp-image-148414\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-project-crawl-history-awt.png\" alt=\"Site crawl history in AWT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-project-crawl-history-awt.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-project-crawl-history-awt-680x379.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-project-crawl-history-awt-768x428.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-project-crawl-history-awt-1536x855.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Site Explorer (for checking keywords, traffic, and backlinks)<\/h4>\n\n\n\n<p>Unlike GSC, AWT has no limits on the number of reported organic keywords and backlinks.&nbsp;<\/p>\n\n\n\n<p>With the <strong>Organic keywords<\/strong> report, you can see keywords where you already rank. And based on provided <a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-seo-metrics\/\">SEO metrics<\/a>\u2014e.g., position, Keyword Difficulty (KD), volume\u2014you can identify <a href=\"\/blog\/republishing-content\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/content-refresh\/\">content that could need an update<\/a> or an opportunity to <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">take over a featured snippet<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1095\" class=\"wp-image-148416\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-organic-keywords-report-awt.png\" alt=\"Organic keywords report in AWT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-organic-keywords-report-awt.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-organic-keywords-report-awt-680x372.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-organic-keywords-report-awt-768x421.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-organic-keywords-report-awt-1536x841.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">To see low-hanging featured snippet opportunities, you can use these filters in the <strong>Organic keywords<\/strong>&nbsp;report.<\/figcaption>\n<\/figure>\n\n\n\n<p>With the <strong>Backlinks <\/strong>report, you can see all backlinks pointing from <em>specific pages<\/em> (GSC shows just domains) to your website. The data comes with some handy SEO metrics, such as Domain Rating (DR) and organic traffic to the page. (You can also sort and filter through those metrics.)&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"920\" class=\"wp-image-148418\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-backlinks-report-awt.png\" alt=\"Backlinks report in AWT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-backlinks-report-awt.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-backlinks-report-awt-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-backlinks-report-awt-768x353.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-backlinks-report-awt-1536x707.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Some other things you can do with AWT for your&nbsp;audit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See how fast you\u2019re acquiring backlinks and keywords&nbsp;<\/li>\n\n\n\n<li>Assess the <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/#what-makes-a-good-backlink\">quality of your backlinks<\/a>&nbsp;<\/li>\n\n\n\n<li>See which pages have a chance of moving from the second to the first&nbsp;SERP<\/li>\n\n\n\n<li>Discover traffic drops that coincided with Google\u2019s core updates&nbsp;<\/li>\n\n\n\n<li>Look past GSC\u2019s 16-month organic traffic limit&nbsp;<\/li>\n\n\n\n<li>Spot negative SEO attacks (through spammy anchors or sudden spikes in referring domains)<\/li>\n\n\n\n<li>Use SEO data to <a href=\"https:\/\/ahrefs.com\/blog\/how-much-is-my-website-worth\/\">evaluate your website\u2019s worth<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>SEO audits can be overwhelming, so it\u2019s good to start with a game plan. We recommend our <a href=\"https:\/\/ahrefs.com\/blog\/seo-audit\/\">SEO audit checklist<\/a>, where we\u2019ve pinpointed 14 places you should look for impactful SEO issues. You will be able to do 13 of the 14 points with just GSC and&nbsp;AWT.&nbsp;<\/p>\n\n\n\n<p>Feel free to play around with both tools and come up with your own game plan. You can learn more about the tools in the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">How to Use Google Search Console to Improve SEO (Beginner\u2019s Guide)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9128669?hl=en&amp;ref_topic=9128571\">GSC Getting Started Guide&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=ipTk-qGrNlc&amp;t=1s\">AWT Overview Video<\/a><\/li>\n<\/ul>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To find all of these opportunities, you need to look in different places: content, links, technical issues, and&nbsp;more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for. And if you use both of them for what<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":148568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[412],"class_list":["post-148378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Only 2 Free SEO Audit Tools You Need<\/title>\n<meta name=\"description\" content=\"Can you do an SEO audit with free tools? We think you can do a pretty good one using just two.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/free-seo-audit-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Only 2 Free SEO Audit Tools You Need\" \/>\n<meta property=\"og:description\" content=\"GSC and AWT. That\u2019s it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/free-seo-audit-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-28T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-15T10:11:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/fb_free_seo_audit_tools.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"GSC and AWT. 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